The Social Why, a social strategy and community consultancy. The majority of brand communities only attain a segment of their potential. We can help transform that.
Services:
Analytics and Reporting
Community Strategy
Community Experience
Community Training
Consumer Insights
Content Strategy
Data Analysis
Digital Strategy
Qualitative Research
Quantitative Research
Social Listening
Social Media Management
Social Media Strategy
15 Community Building Tips from The Social Why - The Social Why
If you're seeking some useful actions right away, here are 15 that could help. Hire a full-time community manager: with industry's expertise, enthusiasm, and existing relationships. Focus on the welcome page: Build an area on the subject that will fit newcomers. Place the guides for beginners here a...
Jamie Leigh Inc. Social Media Marketing's cover photo
Jamie Leigh Inc. Social Media Marketing
The inescapable unicorn trend, explained
We’ve hit peak unicorn. Thank millennials and the current state of the world.
Pokémon Go, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the American heartland.
http://www.adweek.com/news/technology/9-data-points-show-how-marketers-are-using-snapchat-171964
New York-based L2 researches emerging social platforms, and we asked the company to pull numbers for our June 13 cover story about Snapchat. Due to its extensive study, we weren't able to include all of the stats in that piece, so we are now offering a more in-depth look at the report. These 9 slid...
http://www.businessinsider.com/how-to-use-snapchats-hidden-video-chat-feature-2016-2
It's not easy to find, but Snapchat's hidden video chat feature could change the way you use the app.
https://imagebox.com/industry/care-social-media/
"You customers ARE on social media" and other reasons to log on.
A day after wowing Wall Street with its quarterly earnings, Facebook is expanding the ability to share live video to all domestic iPhone users. The change is part of a broader effort by Facebook, which threatens Twitter's Periscope and similar live video-streaming services.
Consumer magazines saw their total social media audience increase by over a third last year -- adding around 220 million new likes and followers across major platforms including Facebook, Twitter, Instagram, Google+ and Pinterest.
For this year's upcoming Super Bowl 50, Snapchat is selling ads for brands that want to appear as part of its "Live Story" for the event.
Good copy can still do wonders. Yet driven by the popularity of Instagram and other image-driven platforms, brands are more visually oriented than ever. Further advancements in image recognition technology are needed to unlock the full marketing potential of the visual Web.
http://www.businessinsider.com/social-commerce-2015-report-2015-6
The top 500 retailers earned $3.3 billion from social shopping in 2014, up 26% over 2013, while the overall e-commerce market grew by 16%.
http://mashable.com/2016/01/31/100000-mashpics/#5pr.25g14kqE
We launched #MashPics as a way of curating the best images from our Instagram community. Today, that hashtag has seen more than 100,000 beautiful photos.
Hyatt Hotels is one of the best known and largest hotel organizations in the world, and they're social media presence is, equally, huge. So how does a big hotel brand go about managing social an using it to improve customer outcomes? I Asked Dan Moriarty, the Director of Social Strategy and Activati…
http://www.meltwater.com/blog/8-ways-to-drive-more-traffic-to-your-facebook-page/
With over 1.44 billion monthly active users and over 900... more
http://boostblogtraffic.com/twitter-traffic/
Are you struggling to harness the power of Twitter to promote to your content? Try these 10 simple tactics and drive more traffic to your blog today.
http://www.buzzfeed.com/nicolenguyen/what-to-do-if-your-phones-storage-is-full
Step one: don't panic.
Tinder has found a way to digitize and familiarize existing processes; how can your organization do the same?
This is pretty #powerful
http://mashable.com/2016/01/11/periscope-meditation/
Give virtual peace a chance. You might like it.
http://mashable.com/2016/01/19/be-like-bill-meme/
'Be Like Bill' is the cartoon Facebook meme that's taking over the internet.
http://mashable.com/2016/01/22/health-wellness-tech-brandspeak/#UCbEIU0jKqqA
Get up and get moving with help from these 8 tech tools
http://mashable.com/2016/01/25/snapchat-redesign-leak/
New screenshots show a major redesign of Snapchat's "chat" screen, where users exchange text messages and live video.
http://mashable.com/2016/01/21/pinterest-search-men-women/
Pinterest shares what men and women are searching most.
for all my #instagram obsessers, you're welcome!!! http://blog.hubspot.com/marketing/instagram-features-tricks
http://mashable.com/2016/01/11/social-media-customer-best-practices/#5pr.25g14kqE
Social media can be your brand's most valuable customer service ally.
http://mashable.com/2016/01/19/twitter-australia-day-emoji/#N41kcNBrPPqq
If you sink a few too many tins of beer this Australia Day, don't worry. An emoji exists that perfectly represents how you feel.
Not sure when the best times are the post to YouTube?!!
http://www.tubefilter.com/2015/01/12/best-days-times-to-post-youtube-videos-yearly-calendar/
An in-depth look at the best days and times to post your YouTube videos for all of 2015.
Top Trending YouTube Videos this week, find out WHY?! #funny
Not Today (The Building Is on Fire) ft. Michelle Dobyne - Songify This:
https://www.youtube.com/watch?v=XpSOWfFtKJE
Conan Remembers David Bowie - CONAN on TBS:
https://www.youtube.com/watch?v=P4d8QrRJvsE
Adele Carpool Karaoke: Coming Wednesday:
https://www.youtube.com/watch?v=O6REBmZ0NDY
Michelle Dobyne's building caught on fire, but in a contest of Woman vs. Nature, she was champion. We just talked to Michelle on the phone & she asked for an...
*Social Media users have risen by 176 Million in the last year*
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The majority of brand communities only attain a segment of their potential. We can help transform that.
