Media Assembly

Media Assembly Powered by sophisticated media planning and buying technologies, with the creative heritage of MDC Partners at its core.

Operating as usual

#blackouttuesday
06/02/2020

#blackouttuesday

We've recently published our latest Social Media Updates report for March 2020. You can start reading here: https://hubs...
03/18/2020
Social Media Updates Report for March 2020

We've recently published our latest Social Media Updates report for March 2020. You can start reading here: https://hubs.ly/H0nH83S0

Read our March edition of our Social Media Updates report where we've been keeping tabs on the latest developments coming from social media platforms.

02/19/2020

We’ve been selected as Pabst‘s media agency partner! To learn more, tap on the link in our bio.

On Wednesday, CEO Michael Bassik gave Association of National Advertisers members a CES 2020 (virtual) floor tour and re...
01/24/2020

On Wednesday, CEO Michael Bassik gave Association of National Advertisers members a CES 2020 (virtual) floor tour and revealed trends and predictions for 2020.

If you missed it, ANA members can now watch his tour here: https://hubs.ly/H0mKq4Q0

Google will be blocking third-party cookies in their Chrome browser by 2022. Brad Nunn, our SVP of Performance Digital, ...
01/22/2020
Baking Up New Strategies For A Post-Cookie World

Google will be blocking third-party cookies in their Chrome browser by 2022. Brad Nunn, our SVP of Performance Digital, shares his thoughts with MediaPost on this final nail in the coffin for third-party cookies.

Full article: https://hubs.ly/H0mHGDR0

As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand experiences.

Our Chief Investment Officer, Catherine Warburton, shared her thoughts with The Wall Street Journal on NBCUniversal's an...
01/08/2020
NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech

Our Chief Investment Officer, Catherine Warburton, shared her thoughts with The Wall Street Journal on NBCUniversal's announcement of an exciting new platform that will unite TV and digital ad buying. Read the full story here: https://hubs.ly/H0mw0tm0

Comcast-owned NBCUniversal is accelerating efforts to build its One Platform ad technology and sales infrastructure for marketers to run media plans across its TV and digital properties, and across local, national and global markets.

We're proud to announce that the Muscular Dystrophy Association has recently appointed Steve Farella as Chairman. "I hav...
12/20/2019

We're proud to announce that the Muscular Dystrophy Association has recently appointed Steve Farella as Chairman. "I have seen firsthand the progress that the Muscular Dystrophy Association has made through the past years, and I'm excited to see the continued advancement the organization will continue to influence," Farella says.

On behalf of everyone at Assembly, we congratulate Steve on this recent appointment!

To read the full press release, click here: https://hubs.ly/H0mlKSN0

We're thrilled to share that our President, Michael Fanuele was recently featured on Ad Age's Ad Block podcast! Ad Age w...
11/19/2019
Assembly’s Michael Fanuele on Oxford debate, the persuasive power of U2—and having Ted Cruz as a nemesis

We're thrilled to share that our President, Michael Fanuele was recently featured on Ad Age's Ad Block podcast!

Ad Age writes, "Michael Fanuele, president of MDC media agency Assembly, talks about competing against future Texas Senator Ted Cruz. He also weighs in on the best Italian comfort food, why the data says country music is better than rock 'n' roll and handicaps in the persuasive messaging in the Democratic primary."

To listen to the podcast, click here: https://hubs.ly/H0lTm5v0

The MDC media agency's president talks about the best ways to convince people in this episode of the 'Ad Block' podcast.

We're excited to announce that Robert Gibbs is joining our leadership team as Assembly's Chief Digital Officer. Accordin...
11/14/2019

We're excited to announce that Robert Gibbs is joining our leadership team as Assembly's Chief Digital Officer.

According to Gibbs: “We stand for media that moves people, and by bringing the full power of digital and performance marketing further upstream, we can better anticipate where consumers are and how to engage them. When data-driven media can flex all of its muscles at once, it becomes less about planning allocations, reach, cost and efficiency, and more about putting the smartest people and approaches at the center of finding audiences and growing businesses.”

According to Forbes 'Stop Making Sense' is one of the books everyone on your team should read. Get inspired and read mor...
11/12/2019

According to Forbes 'Stop Making Sense' is one of the books everyone on your team should read. Get inspired and read more about our President Michael Fanuele's new book: https://hubs.ly/H0lMt3s0

We proudly announce our very own Kendra Mazey, Executive Managing Partner for Assembly Detroit, will be on the Board of ...
07/30/2019

We proudly announce our very own Kendra Mazey, Executive Managing Partner for Assembly Detroit, will be on the Board of Directors for Adcraft Detroit. Congratulations, we're thrilled to have you represent Assembly!

Last week, PGA TOUR invited our Detroit office to the Rocket Mortgage Classic. Thanks "fore" the memories - the team had...
07/08/2019

Last week, PGA TOUR invited our Detroit office to the Rocket Mortgage Classic. Thanks "fore" the memories - the team had an incredible time!

We did it again! We’re excited to announce that AssemblyLA has been awarded by thinkLA for Best Short Form Video Campaig...
06/27/2019

We did it again! We’re excited to announce that AssemblyLA has been awarded by thinkLA for Best Short Form Video Campaign and the ThinkLA Innovator award for our recent Ask Deadpool Campaign. Congratulations to our LA Office for their incredible work in making this campaign come to life!

Media Assembly's cover photo
02/19/2018

Media Assembly's cover photo

Bacon Break > Bio Break #priorities @smithfieldbrand
11/08/2017

Bacon Break > Bio Break #priorities @smithfieldbrand

2017 Programmatic Agency of the Year @gabbcon 🏆
11/03/2017

2017 Programmatic Agency of the Year @gabbcon 🏆

What’s stranger than a cheesecake cupcake? 🤔 #stangerthings @mooreflavors #happyhalloween
10/31/2017

What’s stranger than a cheesecake cupcake? 🤔 #stangerthings @mooreflavors #happyhalloween

10/30/2017

Gang’s all here
.
.
.
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. #pumpkincarving #pumpkin #carving #carvedpumpkin

Happy Hindu New Year! #Diwali #FestivalOfLights #🇮🇳
10/19/2017

Happy Hindu New Year! #Diwali #FestivalOfLights #🇮🇳

Sweet Tooth Tuesdays 😜
10/11/2017

Sweet Tooth Tuesdays 😜

We're excited to announce that our CEO, Martin Cass, will be speaking at the 2017 ProcureCon about the evolution of the ...
09/13/2017

We're excited to announce that our CEO, Martin Cass, will be speaking at the 2017 ProcureCon about the evolution of the agency model.

How much do you want to bet the red team won first place in the 'Amazing Race' competition? #SummerParty
08/25/2017

How much do you want to bet the red team won first place in the 'Amazing Race' competition? #SummerParty

We're very proud to have been shortlisted five times for the 2017 Drum Digital Trading Awards! Congrats to our incredibl...
08/09/2017

We're very proud to have been shortlisted five times for the 2017 Drum Digital Trading Awards!

Congrats to our incredible clients Food Lion, Owens Corning, PGA TOUR and truth!

#DTAUSA

Go L.A.!!
07/28/2017
Adweek

Go L.A.!!

MDC Media Partners’ flagship full-service media agency, Assembly, officially opened a new office in Los Angeles today.

Bots are everywhere in 2017. "Dumb" and "Smart" is going to be more salient than ever.
06/08/2017

Bots are everywhere in 2017. "Dumb" and "Smart" is going to be more salient than ever.

Bots are everywhere in 2017. "Dumb" and "Smart" is going to be more salient than ever.
06/08/2017

Bots are everywhere in 2017. "Dumb" and "Smart" is going to be more salient than ever.

VP of Social Strategy, Brian Aitken, chimes in on the pros and cons of launching new verticals to solve the challenges o...
06/05/2017
How Gizmodo Media Group finds new verticals to launch - Digiday

VP of Social Strategy, Brian Aitken, chimes in on the pros and cons of launching new verticals to solve the challenges of performance marketers.

Fusion's hardly the first media company to embrace a vertical-focused strategy, but the Gizmodo-led approach, which focuses on volume, is beginning to resonate with advertisers.

Address

711 Third Ave
New York, NY
10017

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

(212) 500-6900

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Ad Age wrote an in-depth article about our journey as an agency and why we were selected for such an honorable recognition. Take a read!