PIX11 Media Solutions

08/16/2017

04/29/2016

How mobile video influences your audience:

04/25/2016

The 2015 digital advertising spending numbers are officially in and they shouldn’t be a surprise.

In the second half of 2015, mobile surged ahead of non-mobile search in terms of dollars spent. IAB’s 2015 Ad Revenue report estimates that $59.6 billion was spent in 2015 on digital advertising. $59.6 billion is a 20% increase over 2014 numbers.

Mobile accounted for nearly 35% of total digital ad revenues.

Read More: http://www.pix11plus.com/mobile-dominated-digital-ad-spend-in-2015/

03/24/2016

WHICH COCKTAIL MATCHES YOUR MOOD? Here's a great example of how simple a video can be for success on Facebook. This is a quick 30 seconds of cocktail recipes featuring Larceny Bourbon. The creative concept matches signature cocktails with your current mood via a fun emoji. Feeling playful? Feeling confident? Larceny felt pretty successful after reaching almost 500,000 people in their distribution footprint with this video!

03/23/2016

What You Need to Know As a Brand about the Instagram Algorithm http://bit.ly/1T5Z3Tq

Facebook-owned Instagram has announced that they will be implementing an algorithm on their platform that will re-order photos and videos in a users feed based on their interests. Don’t worry just yet. This is going to …

03/22/2016

Mobile video plays accounted for nearly half of all video plays at the end of 2015. That’s up from 17% in 2013.

03/08/2016

Mobile advertising has reached a location-tipping point http://bit.ly/1THszA8

03/07/2016

How To Optimize Creative Sequences on Facebook to Drive Conversions http://bit.ly/1LLKNOb

02/19/2016

By adding view counts to video, Instagram hopes to create a fertile environment for influencer marketing fueled by a network of content creators.

Instagram wants to attract high-quality creators and influencers to the mobile platform. Instagram hopes to create an environment for influencer marketing and to attract more ad dollars to promote creator...

02/11/2016

Twitter is making headlines today after their quarterly earnings call. Here are the three things you need to know about the future of Twitter!

02/10/2016

PIX11 is pleased to announce the station was nominated for 51 Emmy® Awards by the New York Chapter of the National Academy of Television Arts and Sciences. PIX11 earned more nominations than any other local news station in the market including: WCBS, WNBC, WABC, WNYW and WWOR. To date, PIX11 has won over 300 Emmy® Awards.

PIX11, Tribune Broadcasting’s New York flagship television station is pleased to announce the station was nominated for 51 Emmy® Awards by the New York Chapter of the National Academy of Television...

02/10/2016

In the New York DMA alone, over 12 million adults 18+ are on Facebook. Facebook’s dominant position in the social media landscape is showing no signs of abating. 80% of US online adults have a Facebook account, according to GlobalWebIndex. Facebook skews female; however, in the New York DMA this skew is variable across age groups and becomes more pronounced among older age brackets.

In the New York DMA alone, over 12 million adults 18+ are on Facebook. Facebook’s dominant position in the social media landscape is showing no signs of abating. 80% of US online adults have a Facebook...

02/09/2016

Anatomy of an Engaging Video

When using video as a marketing tool, it's important to be mindful of the distinct parts of the video and the role they play in audience retention.

02/09/2016

Here comes the bride, here comes the opportunity, and let’s not forget the groom either. With a user base of over 1.5 billion, we now live in a world where instead of living in the moment, we live on Facebook. As marketers, we can leverage the “I got engaged” moment on Facebook to join the conversation and get results for our business.

Here comes the bride, here comes the opportunity, and let’s not forget the groom either. With a user base of over 1.5 billion, we now live in a world where instead of living in the moment, we live on...

02/08/2016

Creativity is intelligence having fun. - Albert Einstein

02/08/2016

[GUIDE] ESSENTIAL GUIDE TO NATIVE ADVERTISING: Native advertising empowers marketers to connect with their audiences on a more intimate level, adding value to their lives in the form of entertain or information. Here is everything you need to know.

Native advertising is a paid advertisement that matches the form and function of the environment it is placed in. It blends advertising with editorial formats to give the consumer a more fluid and organic...