Shoot To Kill NYC

Shoot To Kill NYC Creative production services. Agile storytelling since 2014.

More teaser rollout from our upcoming docu-series Land of the Rising Mic : The History of Hip-Hop in Japan.Meet Yusuke I...
07/28/2026

More teaser rollout from our upcoming docu-series Land of the Rising Mic : The History of Hip-Hop in Japan.

Meet Yusuke Ito, Japanese producer, journalist, writer, editor, and Editor-in-Chief of BLAST Magazine, a Japan-based hip-hop publication that played a key role in documenting the development of the country’s rap and hip-hop culture through the late 1990s and early 2000s.

BLAST emerged as part of an early wave of dedicated hip-hop media in Japan, alongside other foundational publications that helped translate, archive, and contextualize the genre for Japanese audiences as it evolved from an underground movement into a nationally recognized cultural force. Through editorial work, interviews, and scene documentation, Ito’s work has been part of a broader effort to chronicle hip-hop not only within Japan, but also its global lineage - engaging with some of the most influential voices in hip-hop culture internationally, and helping bridge perspectives between Japan and the U.S. hip-hop landscape.

BLAST Magazine remains recognized within Japanese hip-hop history as part of the generation of independent publications that helped define how the culture was recorded, discussed, and preserved during a formative era of growth.

YUSUKE ITO is featured in Land of the Rising Mic, a groundbreaking documentary series that brings to life the rich history of hip-hop in Japan.
ランド・オブ・ザ・ライジング・マイク。ジャパニーズヒップホップの歴史に命を吹き込む今までにないドキュメンタリーシリーズ.

Currently in Production. Coming Soon.
近日公開

Meet Yusuke Ito, Japanese producer, journalist, writer, editor, and...

Here's an artist teaser for our upcoming documentary series Land of the Rising MicMeet ZEN-LA-ROCK, Tokyo-based rapper, ...
07/03/2026

Here's an artist teaser for our upcoming documentary series Land of the Rising Mic

Meet ZEN-LA-ROCK, Tokyo-based rapper, DJ, producer, and creative, active in Japan’s hip-hop and club music scene since the late 1990s.

He began his career as a DJ in Tokyo, performing in clubs during a period when Japan’s hip-hop and dance music culture was expanding through underground venues and independent events. Over time, he expanded into rapping and production, working across multiple roles within live performance and recorded music.

ZEN LA ROCK is currently a member of the hip-hop group FNCY alongside G.RINA and Chinza DOPENESS. The group has released music together as a collaborative unit within Japan’s contemporary hip-hop scene, and continues to perform live, often described as blending styles in a way that feels at once novel and nostalgic.

ZEN LA ROCK is featured in Land of the Rising Mic, a groundbreaking documentary series that brings to life the rich history of hip-hop in Japan.

Currently in Production. Coming Soon.

Meet ZEN-LA-ROCK, Tokyo-based rapper, DJ, producer, and creative, a...

Check out another teaser for our upcoming documentary series -  Land of the Rising Mic: The History of Hip-Hop in Japan....
06/18/2026

Check out another teaser for our upcoming documentary series - Land of the Rising Mic: The History of Hip-Hop in Japan. Currently in production and coming soon.

Meet Brooklyn Yas - DJ, producer, fixer, and foundational figure in Japan’s hip-hop movement, known for helping shape the culture’s earliest sound and identity.

Born in Tokyo and raised in West Tokyo, Yas came up during the initial wave of hip-hop’s arrival in Japan in the 1980s, when access to the culture was limited and largely driven by imported records and word of mouth. Influenced by artists like Public Enemy, he developed his craft on turntables at a time when few dedicated spaces for hip-hop existed.

As a producer and DJ, he contributed to key records during the scene’s formative years, most notably through his work on the landmark track “証言 (Shōgen)” by LAMP EYE, widely regarded as a defining moment in Japanese rap history.

During his time studying in the United States, Yas has spoken about building relationships within the culture firsthand, including a friendship with Talib Kweli, further shaping his perspective on hip-hop as a global dialogue rather than a regional movement.

Often referred to as “Brooklyn Yas,” the name reflects a deep respect for hip-hop’s origins in New York, signaling the transnational exchange that has long informed his work.

Across decades, Yas has remained a steady presence in the evolution of the culture in Japan, helping build a foundation that continues to influence new generations. As he’s put it, the goal is to create something that lasts, because only when something transcends generations can it truly be called culture.

Meet Brooklyn Yas - DJ, producer, fixer, and foundational figure in...

In 2017, we followed De'Aaron Fox as he prepared to enter the NBA Draft and created a film for Spalding alongside SLAM. ...
06/04/2026

In 2017, we followed De'Aaron Fox as he prepared to enter the NBA Draft and created a film for Spalding alongside SLAM. To see him playing in the finals tonight is pretty surreal.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

Meet Isaac Y. Takeu — filmmaker, host, and cultural storyteller amplifying new voices across Japan’s evolving hip-hop la...
05/01/2026

Meet Isaac Y. Takeu — filmmaker, host, and cultural storyteller amplifying new voices across Japan’s evolving hip-hop landscape.

Born to a Japanese mother and a Cameroonian father and raised in Hokkaido, Isaac grew up navigating life between cultures in a country often defined by homogeneity. That experience became the foundation for his work: creating space for conversations about identity, creativity, and belonging in modern Japan.

After high school, Isaac moved to Los Angeles to study filmmaking, where he deepened his connection to hip-hop culture and its power as a vehicle for expression, storytelling, and social dialogue. The influence of that time continues to shape his perspective — a global lens grounded in curiosity and cultural exchange.

Back in Japan, Isaac launched the video podcast GOLDNRUSH platform, spotlighting artists, comedians, athletes, and creators from diverse backgrounds. Through relaxed, thoughtful conversations—often in Japanese with bilingual subtitles—the show explores the evolving meaning of being Japanese in a globalized world. His ability to create open, human dialogue has helped GOLDNRUSH reach millions of viewers and establish itself as one of the country’s most culturally relevant interview platforms.

Whether behind the camera or across the table from his guests, Isaac approaches storytelling with empathy, humor, and an instinct for the conversations that move culture forward.

Stay tuned. Isaac Y. Takeu is featured in our docuseries Land of the Rising Mic The History of Hip-Hop in Japan, currently in production.

Meet Isaac Y. Takeu — filmmaker, host, and cultural storyteller amplifying new voices across Japan’s evolving hip-hop landscape.Born to a Japanese mother and...

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