The Ad Store

The Ad Store We are the Human Network, an international creative group of independent communication agencies that believe in the power of human communication. Join us.
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We are the Human Network, an international creative group of independent communication agencies. We do things faster. Efficiently. Better. We like good ideas, results and dialogue. We develop creative strategies. We manage marketing plans, from product campaigns to CRM activities, from traditional media to unconventional and integrated projects. And all this stems from an important belief: the power of human communication. Join our revolution.

The Ad Store
05/21/2020

The Ad Store

[DIGITAL COMMERCE] THE AD STORE NYC was invited by aicep Portugal Global  to present the vision and strategy in Digital ...
05/21/2020

[DIGITAL COMMERCE] THE AD STORE NYC was invited by aicep Portugal Global to present the vision and strategy in Digital Marketing and how to help companies to grow in the US market, with the right message, on the right channel and the right target audience. Live Webinar at https://www.portugalexporta.pt/agenda/e-commerce-eua-como-desenvolver-loja-online-2020.
#theadstore #theadstorenyc #theadstoreusa #theadstoreportugal #aicep #portugalglobal #ecommerce #digitalcommerce #wearethehumannetwork #wewillwinthistogether

#theadstore #theadstorenyc #theadstoreusa #theadstoreportugal #aicep #portugalglobal #ecommerce #digitalcommerce #wearet...
05/21/2020

#theadstore #theadstorenyc #theadstoreusa #theadstoreportugal #aicep #portugalglobal #ecommerce #digitalcommerce #wearethehumannetwork #wewillwinthistogether

The Ad Store
05/11/2020

The Ad Store

Your charisma and teachings will continue to guide us. Thanks to all friends who shared in our mourning and have remembe...
05/08/2020

Your charisma and teachings will continue to guide us.
Thanks to all friends who shared in our mourning and have remembered Paul with us.
The Ad Store

You are invited to a moment of remembrance, open to all - a minute of silence, all together, to remember Paul.Join us on...
05/05/2020

You are invited to a moment of remembrance, open to all - a minute of silence, all together, to remember Paul.

Join us on Zoom on Friday, May 8, 3 pm CET

bit.ly/PaulCappelli

Today The Ad Store family is orphaned of their father: Paul Cappelli.Our founder, President Emeritus, a guide for many o...
05/05/2020

Today The Ad Store family is orphaned of their father: Paul Cappelli.
Our founder, President Emeritus, a guide for many of us, a creative pioneer, a brave and outside of the box thinker.
We will miss you, Paul.

The Ad Store
05/05/2020

The Ad Store

New Business in the New World: 8 tips
03/16/2020
New Business in the New World: 8 tips

New Business in the New World: 8 tips

The new rules This is not meant to be some pep talk. In times like these, the temptation is to try to provide inspiration. I believe nobody can claim to have any or all of the answers for anything…

In an oversaturated market, it can be difficult to stand out when you're launching a product or service similar to what'...
12/03/2018
Seven Creative Ways To Stand Out In A Crowded Market

In an oversaturated market, it can be difficult to stand out when you're launching a product or service similar to what's already out there. Here seven creative ways to stand out in a crowded market by Forbes ... proud of our General Manager Daniela Pavan for being included in the expert panel! #wearethehumannetwork #adstore #marketing #human2human

In an oversaturated market, it can be difficult to stand out when you're launching a product or service similar to what's already out there.

According to Forbes "Live video can be a huge asset for companies that know what they’re doing, have a clear brand visio...
11/27/2018
Social Media Marketing: How To Master The Art Of Going Live

According to Forbes "Live video can be a huge asset for companies that know what they’re doing, have a clear brand vision and are prepared. Otherwise, an unintended message, image or event may make its way through to potential clients." Here some tips for creating a masterful live video marketing campaign... including the one of our NYC office, Daniela Pavan #socialmedia #wearethehumannetwork #videomarketing

Today, social media is all about being in the moment.

What is the skill set that team leaders should focus on? We believe that Creativity should be in there. Check in this ar...
10/29/2018
Never Stop Growing: Six Key Skills All Team Leaders Need To Develop

What is the skill set that team leaders should focus on? We believe that Creativity should be in there. Check in this article by Forbes what our General Manager Daniela Pavan has to say :)

A strong set of skills can make all the difference for leaders. Here's what you need to know.

Teens say no to facebook and yes to snapchat.
08/28/2018
Facebook is most popular social site for everyone but teens

Teens say no to facebook and yes to snapchat.

The number of Americans who use Facebook will reach 169.5 million in 2018, making it the most popular social site among all ages, except for teenagers, who prefer Snapchat, eMarketer reports. Some 16.4 million Americans between the ages of 12 and 17 will use Snapchat this year, compared with 12.8 mi...

"I've always thought the Bulleit bottle was badass because of its unique shape and iconic design," stated artist Shawn B...
07/20/2018
Diageo's Bulleit Bourbon Adds Augmented Reality To Bottles

"I've always thought the Bulleit bottle was badass because of its unique shape and iconic design," stated artist Shawn Barber. "Putting my own unique spin on it was a fun challenge because I didn't want to mess with the style, but did want to share what LA means to me through my art."

To promote its Tattoo Edition bottle and help celebrate National Tattoo Day this week, Bulleit Bourbon has launched a limited edition collection of tattooed bottles featuring augmented reality. The bourbon maker teamed with tattoo artists to create four different tattoo designs on the Bulleit bottle...

05/16/2018

I had a great conversation with a friend about political advertising yesterday. My position:

Pollsters, analysts (and everyone with lips) talks about messaging based on data-informed, check-box messaging. That K St. strategy fails to tell a story or build brand. Ad agencies tell stories and build brands. Check-boxes should inform decisions, not drive messaging.

This is how We’ve arrived at the race to the middle leaving limited distinction between candidates and virtually no branding. (Not including The Ted Cruise song and the Don Blankenship ads.) Trump has an authentic brand, Obama has an authentic brand. I think candidates should brand early as part of an overall marketing strategy.

Agree? Disagree?

Wanna learn how to improve your digital presence? Or build stronger relationships with your customers? The Digital Strat...
04/18/2018

Wanna learn how to improve your digital presence? Or build stronger relationships with your customers?
The Digital Strategy class is the answer to your needs. Held in NY, in collaboration with the Italy America Chamber of Commerce, the course will provide you innovative digital strategy and storytelling techniques.

Sign up now!
http://bit.ly/_SignUpNow

Poster: Craig Frazier, Brent Couchman & more from California, US
02/09/2018
Poster: Craig Frazier, Brent Couchman & more from California, US

Poster: Craig Frazier, Brent Couchman & more from California, US

The Gold Award-winning Poster above (left) was entered to the Poster Annual 2017 by Craig Frazier. Designed for client Fillmore Merchants Association, SF, they were asked to create an "image that expresses the energy of the jazz festival

Help Refugees: The Journey
12/21/2017
Help Refugees: The Journey

Help Refugees: The Journey

Film for Help Refugees by Blinkink Draws on Director's Personal Experience

Adweek
12/14/2017
Adweek

Adweek

The year's worst misses.

We’re both international networks with independent offices.We both believe in a human approach.This is why The AD Store ...
12/07/2017

We’re both international networks with independent offices.
We both believe in a human approach.
This is why The AD Store is proud to partner with Coesia Group

#WeAreTheHumanNetwork

You're So D.C. If...
10/26/2017
You're So D.C. If...

You're So D.C. If...

Nearly 500 readers filled in the blank to complete this sentence. Here's what they said.

The Ad Store
10/16/2017

The Ad Store

Well well well, we're talking awards here! 🎉🎉🎉😎😎😎

Ken
09/11/2017

Ken

Before 44° North Vodka, there was Zygo Vodka featuring this amazing and provocative creative by Paul Cappelli of The Ad Store. Zygo combined Idaho potato vodka with a delicious mix of fruit and citrus flavors along with an "energy enhancing" mix of taurine, guarana, d-ribose and yerba mate. It is still sold in select markets with a cult following.

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Visual storytelling can pack a punch in just a few minutes, and social media can keep it relevant for years! #causemarketing #Wanderful #Film4Good
Before 44° North Vodka, there was Zygo Vodka featuring this amazing and provocative creative by Paul Cappelli of The Ad Store. Zygo combined Idaho potato vodka with a delicious mix of fruit and citrus flavors along with an "energy enhancing" mix of taurine, guarana, d-ribose and yerba mate. It is still sold in select markets with a cult following.