MediaPost

MediaPost MediaPost is the destination for advertising and marketing professionals looking for the most comprehensive industry coverage.
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MediaPost Communications is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, the OMMA conferences (40+ events per year), Publications.MediaPost.com, OMMA & MEDIA Magazines, and a suite of 50+ industry-focused eNewsletters & blogs.

Mission: To keep media professionals, fans, and rising stars in the loop and up to date with the latest industry secrets, news, and technology.

07/15/2020
Quibi Wins First Battle In Patent Lawsuit: Turnstyle Injunction Denied

Quibi wins 1st battle in patent suit filed by Eko, as judge denies Eko's request for an injunction to force Quibi to stop using its #Turnstyle adaptable viewing feature bit.ly/2WlW3Ke

As part of a patent suit filed against Quibi by Eko, a judge has denied Eko's request to enjoin Quibi from using its adaptable-viewing Turnstyle feature. The judge did not rule on the merits of the case, which will continue.

07/15/2020
Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery

Rate Of Ad Budget Erosion Begins Moderating, Signals Path To Recovery bit.ly/2WA8bHF

Although most ad execs expect their budgets to decline for the foreseeable future due to COVID-19, the rate of ad budget erosion appears to be moderating, according to findings of the latest edition of Advertiser Perceptions' special COVID-19 tracking studies.

07/14/2020
Early HBO Max Viewing Results: 'Joker,' 'Friends,' 'Game of Thrones' Most Popular

Early HBO Max viewing results: 'Joker,' 'Friends,' 'Game of Thrones' most popular bit.ly/309ZAvU

Nearly seven weeks post-launch, HBO Max initial viewing is mostly comprised of current movies and older TV shows including theatrical film "Joker," "Ad Astra" and TV shows "Friends" and "Game of Thrones." Among HBO Max movies, "Joker" tallied the highest share of streams among all movies on the serv...

07/14/2020
Consumers Want Cootie-Free Cars

With #COVID19 still rearing its ugly head, consumers really want cootie-repelling car surfaces, per an IHS Markit study bit.ly/2ZnTI36

More than half of consumers surveyed say they are "very interested" or "interested" in having an anti-microbial coating in their next personal vehicle.

07/14/2020
Procter & Gamble Spearheads 'Mask On, Ohio' Campaign In Its Home State

Cincinnati-based P&G helps launch "Mask On, #Ohio" campaign, aiding #GovDeWine. Not a political statement, just spreading message that masks can protect us, a P&G spokeswoman says bit.ly/3iTHO93

There's no branding on any of the material, which appears on state billboards and on social media.

07/14/2020
Chick-Fil-A, Chipotle, Tops In Satisfaction

Chick-fil-A and Chipotle Mexican Grill top American Customer Satisfaction Index. But even before the pandemic, consumers were losing their love for #restaurants. bit.ly/3gSFMny

Chick-fil-A and Chipotle top the American Customer Satisfaction Index. But even before the pandemic, consumers were losing their appetite for restaurants.

What's in a name? With this sitcom title, who knows? bit.ly/3enMlgh
07/14/2020
What's In A Name? With This Sitcom Title, Who Knows?

What's in a name? With this sitcom title, who knows? bit.ly/3enMlgh

The title of a new ABC sitcom provides a great example of how addle-brained the mind can become when fielding all of the messaging that comes at us constantly in our modern world.

Average media planning time falls by 45%, pre-/-post pandemic bit.ly/2Oqqxq2
07/14/2020
Average Media Planning Time Falls By 45%, Pre-/-Post Pandemic

Average media planning time falls by 45%, pre-/-post pandemic bit.ly/2Oqqxq2

In what could be an anathema for the 2020-21 upfront and other long-term media-buying decisions, U.S. ad execs say the average lead time for their media plans has been cut nearly in half since the COVID-19 pandemic hit. The average amount of time for U.S. media plans has fallen to just 2.3 months po...

07/13/2020
PeaTos Snacks: 'Junk Food Taste Made From Peas'

Peatos Brand Snacks: 'Junk Food Taste Made From Peas'bit.ly/2W6pQGl

When pea-based snacks PeaTos launched in 2018, one of its biggest targets was Cheetos --- leading to a trademark spat with Frito-Lay.

07/13/2020
Truly Puts On Summer Seltzer Ad Push, Aims To Help Artists

Truly Hard Seltzer makes a new summer ad push, and aims to help #artists through the Artist Relief Project. bit.ly/323Feaj

The brand partnered with artists like Max Loffler and Merijn Hos to create one-of-a-kind designs inspired by its newest hard seltzer flavors.

07/13/2020
Stuck-At-Home Explorer? Try The North Face's Summer Camp

Stuck-At-Home Explorer? Try The North Face's Summer Camp #COVID19 bit.ly/2ZgT2g1

The free two-week summer camp program, taps the expertise of athletes to inspire America's stuck-at-home kids with the spirit of exploration.

NHL celebrates return to play with brand spots featuring OneRepublic song bit.ly/2OlqL1o
07/13/2020
NHL Celebrates Return To Play With Brand Spots

NHL celebrates return to play with brand spots featuring OneRepublic song bit.ly/2OlqL1o

Following a 142-day pause, the NHL will drop the puck with a five-game schedule of Stanley Cup qualifiers on Aug. 1.

07/13/2020
Subaru Highlights ASPCA Partnership, Intros New Tagline

Subaru of America, Inc. highlights ASPCA partnership, intros new tagline in spot from Carmichael Lynch bit.ly/38TpXu1

"Subaru is 'More Than a Car Company' and our retailers are more than just a retailer," Subaru's Megan Lee tells "Marketing Daily."

07/13/2020
'Tucker Carlson' Writer Resigns After Offensive Posts Revealed; Fox News Issues Condemnation

#FoxNews accepts resignation of a #TuckerCarlson writer after learning he had been posting 'racist, sexist and homophobic' comments, using a pseudonym, on AutoAdmit, reportedly for 5 years bit.ly/3epnmcL

Fox News execs sent a memo to staff saying they "swiftly" accepted Blake Neff's resignation after learning on Friday about his "horrendous and deeply offensive racist, sexist and homophobic" posts on Friday. Neff had been posting under a pseudonym for five years.

Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising' bit.ly/2ZouBgP
07/13/2020
Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'

Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising' bit.ly/2ZouBgP

Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, has agreed to acquire 4C Insights, which facilitates cross-platform advertising buys, especially the kind dubbed as "convergent TV," combining linear, digital, connected and over-the-top television. Terms of the deal....

07/10/2020
Burger King, Popeyes Deliver Mirth In Dine-Out-Focused Campaigns

Burger King, Popeyes Louisiana Kitchen Deliver Mirth In Dine-Out-Focused Campaigns bit.ly/3iPfXqg

The three-minute Popeyes "Pizza Party Crashers" video starts by posing the question "Are people willing to trade their pizza for a Popeyes Family Meal?"

07/10/2020
Google Makes Swirl Ad Format Available To All Advertisers

Google makes Swirl ad format available to all advertisers bit.ly/2CfPuS5

The new format, made available Thursday to all advertisers using Display & Video 360 globally, provides a 360-degree view to explore products in a display ad by zooming in or out and rotating the product or playing an animation.

07/10/2020
Looking To Reach Commuters? Foursquare Data Shows It's Time

Looking to reach commuters? Foursquare data shows it's time bit.ly/3iTBGOb

Although public transportation remains down from last year's highs, in certain geographic areas commuters are more inclined to begin using public transit again, including Atlanta, San Diego, and Dallas.

'Dukes Of Hazzard' General Lee car in media crosshairs bit.ly/2OefsZ2
07/10/2020
'Dukes Of Hazzard' General Lee Car In Media Crosshairs

'Dukes Of Hazzard' General Lee car in media crosshairs bit.ly/2OefsZ2

Stories found on the internet about a supposed controversy concerning the famed car from "Dukes of Hazzard" are the journalistic equivalent of fishing expeditions.

Jeep engages with off-road enthusiasts via #BadgeOfHonor program bit.ly/2Zcx3GQ
07/10/2020
Jeep Engages With Off-Road Enthusiasts

Jeep engages with off-road enthusiasts via #BadgeOfHonor program bit.ly/2Zcx3GQ

Besides the digital "badge," users can request a "hard" badge they can display on their Jeep's bumper or keep in a scrapbook.

2020 'Ephron' Award Recipient: Josh Chasin: The Advertising Research Foundation has named long-time industry media resea...
07/10/2020
2020 'Ephron' Award Recipient: Josh Chasin

2020 'Ephron' Award Recipient: Josh Chasin: The Advertising Research Foundation has named long-time industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification... bit.ly/3iOypzw

The Advertising Research Foundation has named long-time industry media researcher Josh Chasin the 2020 recipient of its Erwin Ephron Demystification Award, an annual awards presentation paying tribute to legendary industry researcher and media strategist Erwin Ephron (the "father of recency" plannin...

NBCUniversal's Peacock TV reveals an exclusive deal with Premier League soccer in time for new streamer's July 15 debut....
07/10/2020
Peacock To Bow With Premier League Soccer, But Amazon, Roku Deals Still MIA

NBCUniversal's Peacock TV reveals an exclusive deal with Premier League soccer in time for new streamer's July 15 debut... but distribution deals with Roku and Amazon Fire TV still elusive bit.ly/2W1U0KY

NBCU reveals an exclusive new U.S. streaming deal with the U.K. soccer organization in time for the streamer's July 15 debut. But sticking points around control of user data and ad inventory sales are so far thwarting deals for Roku and Amazon Fire TV distribution, say CNBC sources.

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