ID Media

ID Media ID Media is an Interpublic Group media agency and eight-time "Best Places to Work" winner. ID Media is known for identifying and delivering accountable media solutions that create better business outcomes for marketers.
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We drive media costs down and consumer engagement up across a variety of channels. Our clients include American Express, Nationwide Insurance, Cox Business, Nikon, Cayman Islands, Intuit and Match.

Operating as usual

The New York Times discusses MAGNA GLOBAL's new Global Ad Forecast. Check it out:
12/07/2015
Digital Ad Spending Expected to Soon Surpass TV

The New York Times discusses MAGNA GLOBAL's new Global Ad Forecast. Check it out:

TV will account for 38.4 percent of the $503 billion global ad market this year and will drop to 38 percent of the market in 2016.

FiercePharmaMarketing dives into new research from ID Media and IPG's New Realities study, which found that men are more...
11/19/2015
Pay attention, pharma marketers: Men are checking out your brand marketing

FiercePharmaMarketing dives into new research from ID Media and IPG's New Realities study, which found that men are more engaged with pharma advertising than previously thought. Read more from the research -- and SVP, Digital Director Michael Baliber's interpretation of it -- here:

Men have pharma needs, too. Traditional pharma marketing strategies target women, following common marketing wisdom that women control or influence the vast majority of household purchases, up to 80% or more depending on which study you read.

11/19/2015
Interpublic Named Best Place to Work on 2016 HRC Corporate Equality Index

Interpublic Group was named a Best Place to Work on the 2016 HRC Corporate Equality Index. Read more about the award:

New York, NY - November 18, 2015 - Interpublic Group (NYSE: IPG) announced today that the company received a perfect score of 100 percent on the 2016 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality, admi…

ID Media New York dressed to the nines for the annual Gilda's Gala supporting Gilda's Club of New York!
11/13/2015

ID Media New York dressed to the nines for the annual Gilda's Gala supporting Gilda's Club of New York!

Attention pharma marketers: Don't ignore men! Michael Baliber shares findings from a new study with MM&M Magazine.
11/05/2015
Pharma Marketers: Dont Ignore Men

Attention pharma marketers: Don't ignore men! Michael Baliber shares findings from a new study with MM&M Magazine.

Not only are men more receptive to pharmaceutical advertising than previously thought, they are also more active in researching medical conditions and treatments

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social netw...
11/03/2015

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social networks, a pizza party and their supervisors!

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social networks, a pizza party and their supervisors!

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social netw...
11/02/2015

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social networks, a pizza party and their supervisors!

ID Media celebrated Halloween in a big way -- with a happy hour and costume contest! Employees dressed up as social networks, a pizza party and their supervisors!

ID Media's Michael Baliber discusses how pharma brands can use programmatic media to great effect in the latest edition ...
10/26/2015
The Programmatic Movement A Programmatic Primer

ID Media's Michael Baliber discusses how pharma brands can use programmatic media to great effect in the latest edition of Medical Marketing & Media (MM&M).

Journey with us, if you will, back to the days when selling ads was a fairly onerous task. Remember the phone calls, the sales calls, the RFPs Negotiating

On Monday, October 19th, ID Media held an agency-wide bake sale in honor of our beloved Ruth Rosenberg. Due to the gener...
10/23/2015

On Monday, October 19th, ID Media held an agency-wide bake sale in honor of our beloved Ruth Rosenberg. Due to the generosity of our employees and our Mediabrands network, we raised $3,829.69, all of which will be donated to Gilda's Club in honor of Ruth.

On Monday, October 19th, ID Media held an agency-wide bake sale in honor of our beloved Ruth Rosenberg. Due to the generosity of our employees and our Mediabrands network, we raised $3,829.69, all of which will be donated to Gilda's Club in honor of Ruth.

Big congratulations are in order for Henry Tajer, Global CEO of IPG Mediabrands, who was inducted into Media-Federation ...
10/15/2015
Henry Tajer enters MFA Hall of Fame - AdNews

Big congratulations are in order for Henry Tajer, Global CEO of IPG Mediabrands, who was inducted into Media-Federation Australia's Hall of Fame!

At tonight's MFA Awards IPG's man of the moment, Henry Tajer, was inducted into the Hall of Fame.

Tomorrow, Thursday, Oct. 15th -- We encourage everyone to WEAR PURPLE to show your support to LGBT youth and to Take A S...
10/14/2015

Tomorrow, Thursday, Oct. 15th -- We encourage everyone to WEAR PURPLE to show your support to LGBT youth and to Take A Stand Against Bullying for GLAAD #spiritday.

We're in, are you? Take a stand against bullying and support LGBT youth by going purple for #SpiritDay on October 15.

ID Media wins Capital Brands' media business for their Nutribullet and Magic Bullet products! MediaPost has the details:
10/13/2015
ID Media Wins Capital Brands' Media AOR Duties

ID Media wins Capital Brands' media business for their Nutribullet and Magic Bullet products! MediaPost has the details:

The appointment signals a strategy shift for the small appliance and nutritional foods marketer. Up to now the firm primarily used infomercials to market its products, which include the Magic Bullet processor. ID will guide the company's first foray into short-form TV advertising.

ID Media staffers Natalie Meade and Danny Lopez braved cold and windy weather to support Habitat for Humanity this past ...
10/06/2015

ID Media staffers Natalie Meade and Danny Lopez braved cold and windy weather to support Habitat for Humanity this past Saturday. The duo joined a team of Mediabrands employees in Staten Island to work on a home impacted by Hurricane Sandy.

ID Media founding CEO Lynn Fantom takes a look at how advertising has shifted over her 40-year career in Advertising Age...
09/24/2015
Advertising Today: A Kinder, Gentler Place?

ID Media founding CEO Lynn Fantom takes a look at how advertising has shifted over her 40-year career in Advertising Age.

Lynn Fantom, who retired as CEO of ID Media in June, looks back on her 40 years in advertising from a political and societal perspective.

The IPG Media Lab highlights the big takeaways for marketers from Apple's iPhone 6s event yesterday.
09/10/2015
Everything Marketers Should Know From Apple’s iPhone 6s Event | IPG Media Lab

The IPG Media Lab highlights the big takeaways for marketers from Apple's iPhone 6s event yesterday.

Tweet Everything Marketers Should Know From Apple’s iPhone 6s Event By Lab Team September 9, 2015 Regular as clockwork, Apple’s annual iPhone launch event took place this afternoon in San Francisco, where the company unveiled some major upgrades to almost its entire product line. Here are the highli…

We are very excited and honored to be shortlisted for two Best Integrated Campaign MediaPost OMMA Awards for our work wi...
09/01/2015
MediaPost – OMMA Awards

We are very excited and honored to be shortlisted for two Best Integrated Campaign MediaPost OMMA Awards for our work with Cox Business and Nikon! Check out the full campaign descriptions here:

The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and we are proud to have honored the best campaigns in the industry for more than 10 years.

With only a week to go until Labor Day, ID Media's L.A. office takes the opportunity to wear all white to work!
08/31/2015

With only a week to go until Labor Day, ID Media's L.A. office takes the opportunity to wear all white to work!

Who do you know? This week's hot job is the Media Strategy Supervisor opening in New York. Click through to apply and fe...
08/27/2015
Media Strategy Supervisor - New York, New York, United States - IPG Mediabrands

Who do you know? This week's hot job is the Media Strategy Supervisor opening in New York. Click through to apply and feel free to share with your network!

The Media Strategy Supervisor serves as one of the principal representatives for the agency and is responsible for managing the day-to-day client relationship. The Media Strategy Supervisor must assure that all of the clients’ needs ar...

In a new byline for MM&M, Michael Maher discusses real world marketing applications for wearables in the health space. R...
08/27/2015
What Wearables Can Deliver for Marketers

In a new byline for MM&M, Michael Maher discusses real world marketing applications for wearables in the health space. Read more:

Excitement about wearables like the Apple Watch or Fitbit sometimes fuels unrealistic hype about healthcare marketing opportunities.

Leather jackets? Sassy neckties? It must be ID Media's Los Angeles office celebrating 50s Day!
08/25/2015

Leather jackets? Sassy neckties? It must be ID Media's Los Angeles office celebrating 50s Day!

Our own Michael Maher discusses the pros and cons of the marketing campaigns of the blood thinner category, including El...
08/24/2015
Eliquis DTC Cardiac Resuscitation

Our own Michael Maher discusses the pros and cons of the marketing campaigns of the blood thinner category, including Eliquis, Xarelto and Pradaxa, in a new podcast by Medical Marketing & Media (MM&M) magazine.

Larry Dobrow talks to guest, Michael Maher, President, ID Media, about the advertising for BMS/Pfizers oral blood thinner Eliquis, whose DTC campaign laun

On Thursday, August 20, ID Media's teams came together for a happy hour to celebrate the end of summer. In addition to d...
08/21/2015

On Thursday, August 20, ID Media's teams came together for a happy hour to celebrate the end of summer. In addition to delicious BBQ food and drinks, the New York office had a "Name that Baby" contest, where employees had to match their coworkers with their baby pictures!

On Thursday, August 20, ID Media's teams came together for a happy hour to celebrate the end of summer. In addition to delicious BBQ food and drinks, the New York office had a "Name that Baby" contest, where employees had to match their coworkers with their baby pictures!

08/13/2015
Cookin’ with ID Media

ID Media's Chicago team recently participated in a cooking class at the Chopping Block with a partner, Vibrant. The team had loads of fun prepping, cooking, and -- of course -- scarfing down on a delicious dinner! Check out the video, which shows highlights from the night:

Who do you know? This week's hot job is the Media Strategy Supervisor opening in Los Angeles. Click through to apply and...
08/12/2015
Media Strategy Supervisor - Los Angeles - ID Media

Who do you know? This week's hot job is the Media Strategy Supervisor opening in Los Angeles. Click through to apply and feel free to share with your network!

The Media Strategy Supervisor serves as one of the principal representatives for the agency and is responsible for managing the day-to-day client relationship.

On Friday, August 7th, ID Media employees supported their favorite sports teams -- from football to soccer to baseball a...
08/11/2015

On Friday, August 7th, ID Media employees supported their favorite sports teams -- from football to soccer to baseball and basketball -- by wearing jerseys, hats and more!

On Friday, August 7th, ID Media employees supported their favorite sports teams -- from football to soccer to baseball and basketball -- by wearing jerseys, hats and more!

On Thursday, July 30th, ID Media won three prestigious awards at the IPG Inclusion Awards. Among these awards was the pr...
08/05/2015

On Thursday, July 30th, ID Media won three prestigious awards at the IPG Inclusion Awards. Among these awards was the prestigious "Agency Champion of Inclusion" designation.

On Thursday, July 30th, ID Media won three prestigious awards at the IPG Inclusion Awards. Among these awards was the prestigious "Agency Champion of Inclusion" designation.

The Los Angeles office wears their favorite rock band shirts to work!
08/03/2015

The Los Angeles office wears their favorite rock band shirts to work!

The ID Media New York team poses with all three of our awards!
07/31/2015

The ID Media New York team poses with all three of our awards!

Last night, ID Media came away from the IPG Inclusion Awards a big winner, receiving three awards for our diversity & in...
07/31/2015
ID Media Wins A Top Honor at IPG Inclusion Awards

Last night, ID Media came away from the IPG Inclusion Awards a big winner, receiving three awards for our diversity & inclusion practices including the prestigious "Agency Champion of Inclusion" award. Read more in our press release:

NEW YORK, July 31, 2015 /PRNewswire/ -- ID Media, an IPG Mediabrands media agency, was awarded the gold

On Friday, July 24th, ID Media employees dressed to the nines for a day of formal fun!
07/28/2015

On Friday, July 24th, ID Media employees dressed to the nines for a day of formal fun!

On Friday, July 24th, ID Media employees dressed to the nines for a day of formal fun!

Chicago reckons they like plaid shirts.
07/20/2015

Chicago reckons they like plaid shirts.

On Friday, July 17th, ID Media employees said aloha to flower patterened shirts, leis and sandals to celebrate Hawaiian ...
07/20/2015

On Friday, July 17th, ID Media employees said aloha to flower patterened shirts, leis and sandals to celebrate Hawaiian Day!

On Friday, July 17th, ID Media employees said aloha to flower patterened shirts, leis and sandals to celebrate Hawaiian Day!

Kirk Pratt and Angie Given-Cook accept ID Media's "Chicago's 101 Best & Brightest Companies to Work For" award!
07/14/2015

Kirk Pratt and Angie Given-Cook accept ID Media's "Chicago's 101 Best & Brightest Companies to Work For" award!

Address

100 W 33rd Street, 9th Floor
New York, NY
10001

N, Q, R, W, B, D, F and PATH trains

General information

New York: 100 W. 33rd Street, 9th Floor, New York, NY 10001, 212-907-7011 Chicago: 444 N Michigan Ave., Suite 1070, Chicago, IL 60611, 312-799-6900 Los Angeles: 5700 Wilshire Blvd.,Suite 400, Los Angeles, CA 90036, 310-360-5700

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

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