09/09/2026
The owner of The Connaught and The Berkeley has hired the man who scaled Six Senses to build an operating company for luxury lifestyle hotels it owns and doesn't own.
The unifying idea is to layer “lifestyle” – the bars, restaurants and social energy that draw locals as well as guests – on top of ultra-luxury service.
“We talk about upper luxury in one conversation, and we talk about lifestyle hotels in another conversation, but nobody ever really puts the two together,” Jacobs said. “There’s no brand that I can think of that really does that well. We can fill the gap.”
The owner of The Connaught and other hotels has hired the man who scaled Six Senses to build an operating firm for luxury lifestyle hotels.