Socialitical

Socialitical A non-partisan company bringing real social media experience and state-of-the-art technology to the political process.

Donald Trump Vs. Hillary Clinton - The Social Media Report - brought to you by Forbes http://bit.ly/2auFHbY
08/10/2016

Donald Trump Vs. Hillary Clinton - The Social Media Report - brought to you by Forbes http://bit.ly/2auFHbY

#Rio2016 Social media speaks up on Rio controversies with a new Twitter hashtag #OlympicProblemsIn5Words
08/09/2016

#Rio2016 Social media speaks up on Rio controversies with a new Twitter hashtag #OlympicProblemsIn5Words

08/04/2016

#DYK Contrary to many predictions, Facebook's seeing a significant growth in the coveted 18-24 and 25-24 year-old base

#Facebook is building apartment anyone can rent but there's a huge catch http://bit.ly/2apzAUj
08/03/2016

#Facebook is building apartment anyone can rent but there's a huge catch http://bit.ly/2apzAUj

Cross-functional approach to #socialmedia doesn't necessarily mean multiple platforms. Try implementing social across al...
08/02/2016

Cross-functional approach to #socialmedia doesn't necessarily mean multiple platforms. Try implementing social across all deparments, including HR & customer service http://bit.ly/2a5ckbF

Hashtag sale? See how @Nordstrom event connects Instagram images to in-store promotions http://bit.ly/2ay7vtT
08/01/2016

Hashtag sale? See how @Nordstrom event connects Instagram images to in-store promotions http://bit.ly/2ay7vtT

#Pinterest steals away one of #Snapchat ad gurus and finally pushes towards more ad revenue http://for.tn/2a0bLEG
07/29/2016

#Pinterest steals away one of #Snapchat ad gurus and finally pushes towards more ad revenue http://for.tn/2a0bLEG

Are you a #sports fan? If yes, will you be using live sports on Twitter?
07/15/2016

Are you a #sports fan? If yes, will you be using live sports on Twitter?

#Instagram began rolling out its insights feature - available to all users with accounts connected to their Facebook
07/13/2016

#Instagram began rolling out its insights feature - available to all users with accounts connected to their Facebook

#Snapchat latest feature doesn't disappear and that's a big deal. Here's why http://for.tn/29lonRk
07/12/2016

#Snapchat latest feature doesn't disappear and that's a big deal. Here's why http://for.tn/29lonRk

Facebook's launching #OpenCellular, its latest effort to bring Internet connectivity to remote parts of the world
07/11/2016

Facebook's launching #OpenCellular, its latest effort to bring Internet connectivity to remote parts of the world

#Snapchat announced that it would open its platform to select third-party advertisers and ad-tech companies for the firs...
06/24/2016

#Snapchat announced that it would open its platform to select third-party advertisers and ad-tech companies for the first time. Is your business interested in advertising on the platform?

Twitter (TWTR) stock rises on #MagicPony acquisition. The platform is clearly trying to break in to live and video marke...
06/23/2016

Twitter (TWTR) stock rises on #MagicPony acquisition. The platform is clearly trying to break in to live and video market. What are your expectations? Let us know in the comment box #targetedtips

#Facebook may be the dominant player in social media and mobile advertising, but #Snapchat is killing the game with vide...
06/22/2016

#Facebook may be the dominant player in social media and mobile advertising, but #Snapchat is killing the game with video views. It is the most formidable competitor Facebook has ever encountered.

Every major #social platform has announced features in recent weeks that will form a direct link between social media co...
06/21/2016

Every major #social platform has announced features in recent weeks that will form a direct link between social media content and shopping. Which platform does it best? Let us know in the comments

#Facebook predicts the social network will be “all video” in 5 (!) years. We suggest you start adjusting your #socia...
06/20/2016

#Facebook predicts the social network will be “all video” in 5 (!) years. We suggest you start adjusting your #socialmedia marketing efforts now #targetedtips

#SocialTips Don’t respond to negative posts about your company.When someone writes an indignant Yelp review, or a blis...
06/17/2016

#SocialTips Don’t respond to negative posts about your company.
When someone writes an indignant Yelp review, or a blistering review of your company you may be tempted to compose a digital diatribe; don’t. No business gets 100 percent positive feedback and everyone has a few customers with more than a couple of screws loose. The temptation to try to set the record straight in print can be tremendous, but doing so usually ends in disaster. At any rate you must take the moral high ground.

#SocialTips Create a rich public portrait of your company.As much as we all love to extol the virtues of our company, sh...
06/16/2016

#SocialTips Create a rich public portrait of your company.
As much as we all love to extol the virtues of our company, share its storied history, or the legendary genius of our founder, it tends to be a bore for the average web surfer. Consider posting profiles of your people and the interesting details that make your people tick. Do they mountain climb, rescue abandoned animals, or go kayaking? Make you and the brand relatable on #socialmedia

#SocialTips Post with purpose.Avoid posting material just for the sake of putting up content, and before you post, ask w...
06/15/2016

#SocialTips Post with purpose.
Avoid posting material just for the sake of putting up content, and before you post, ask what the post says about you’re brand. Not everything should be shared, the things you don’t post tell the world as much about you -- or more -- than the things you do post.

#SocialTips Post useful and interesting content.You have to give your followers a reason to follow and share your inform...
06/14/2016

#SocialTips Post useful and interesting content.
You have to give your followers a reason to follow and share your information. It doesn’t take too many bland or misleading posts or tweets before people will flip past you without a second thought, and once they are gone it is tough to get your audience back.

Treating your #socialmedia as a digital marketing brochure takes a lot of the social aspects out of social networking an...
06/13/2016

Treating your #socialmedia as a digital marketing brochure takes a lot of the social aspects out of social networking and hobbles you from realizing its full potential #Socialitical

A new study by TapInfluence found that social media influence marketing is 11 times more effective than banner ads, mean...
05/27/2016

A new study by TapInfluence found that social media influence marketing is 11 times more effective than banner ads, meaning that social media accounts with wide followings, so-called "influencers," are coveted by companies looking to reach plugged-in consumers. Are you harvesting the power of influencers for your business?

Instead of trying to sell your product or service, think of #socialmedia as the “first touch” with a customer #tips
05/26/2016

Instead of trying to sell your product or service, think of #socialmedia as the “first touch” with a customer #tips

Practice batching your #socialmedia activities - schedule posts a week an advance to create a meaningful flow
05/25/2016

Practice batching your #socialmedia activities - schedule posts a week an advance to create a meaningful flow

Choose your platforms based on what makes the most sense for your brand. Instead of trying to have a presence on every s...
05/24/2016

Choose your platforms based on what makes the most sense for your brand. Instead of trying to have a presence on every single platform, pick 2 and make them your dominant social-media channels.

#TargetedTips Don’t shy away from occasional salesIf you want sales, go after them directly. Delight your customers oc...
05/20/2016

#TargetedTips Don’t shy away from occasional sales
If you want sales, go after them directly. Delight your customers occasionally, and create a special Instagram-exclusive sale with a promo code. Upload an eye-catching graphic with a huge copy over it. Do it sporadically, though.

#TargetedTips Use HashtagsWhile it seems like a no-brainer, there is still a lot of confusion on how to employ hashtags ...
05/19/2016

#TargetedTips Use Hashtags
While it seems like a no-brainer, there is still a lot of confusion on how to employ hashtags effectively. Here is the deal: think of them as keywords & just use enough to be discoverable

#Instagram is adding Dynamic Ads — a retargeting unit that Facebook launched on its own network a little over a year a...
05/18/2016

#Instagram is adding Dynamic Ads — a retargeting unit that Facebook launched on its own network a little over a year ago (under a slightly different name) that is essentially advertising that is customised to you: showing products that you are more likely to buy based on your online activity and interests. Are you excited? Let us know in the comments

Instagram is preparing to launch a series of new tools for the businesses and brands using its platform, including busin...
05/16/2016

Instagram is preparing to launch a series of new tools for the businesses and brands using its platform, including business profiles with contact buttons and access to maps and directions, as well as tools for tracking the analytics around posts, and a mobile ad-buying experience. Now we’re able to see what Instagram’s analytics feature looks like in action, thanks to a leak from one of the product’s early testers.

Instagram is currently testing Business Profiles that will feature ‘Contact’ buttons, directions and more (similar t...
05/13/2016

Instagram is currently testing Business Profiles that will feature ‘Contact’ buttons, directions and more (similar to Facebook's Brand Pages)

#DidYouKnow Researchers at the University of California found that someone was 0.39 percent more likely to vote if they ...
05/12/2016

#DidYouKnow Researchers at the University of California found that someone was 0.39 percent more likely to vote if they were told by Facebook that their friends had voted. Because of the social ripple effects of this, they concluded that more than 340,000 additional votes were cast in that midterm election in 2010 because of the “I Voted!” button.

A new mobile only news show will be airing on all smartphones across the U.S. "Rise & Shine"  will “air” 3-5 days a ...
05/11/2016

A new mobile only news show will be airing on all smartphones across the U.S. "Rise & Shine" will “air” 3-5 days a week and essentially be your own personal morning news show – but without the news (for now at least). It is a show born out of a human insight: The first thing people grab in the morning is their phone, and what they care about is stuff that’s personalized, for them, in the moment, in the feed.”

Be UsefulThere are too many brands who forget about their existing fans and take a ‘sales driven’ approach to their ...
05/10/2016

Be Useful
There are too many brands who forget about their existing fans and take a ‘sales driven’ approach to their social media management. However, the best way to promote your product/service is by showing them something they would not have thought of themselves. Come up with ideas about how your business can provide additional value to the product or service your existing customers already have.

Ironically, the most important and greatest impact is that social media has democratized democracy. Social media has had...
05/09/2016

Ironically, the most important and greatest impact is that social media has democratized democracy. Social media has had a significant impact on every aspect of campaigns. Tell us how it changed your consumption of political news?

#SocialDoneRight In April 2016, Burberry became the first luxury brand to run a native Snapchat-Discover-channel ad, acc...
05/06/2016

#SocialDoneRight In April 2016, Burberry became the first luxury brand to run a native Snapchat-Discover-channel ad, according to Digiday. The 24-hour campaign promoted the company's new Mr. Burberry fragrance, and it featured exclusive video content, including a stylized and sexy promotional short from noted director Steve McQueen. As of this writing, McQueen's "Mr. Burberry" film received nearly 300,000 views on YouTube.

Benchmark against your competitors. Compare your social media efforts to your competitors and you can uncover areas of o...
05/05/2016

Benchmark against your competitors. Compare your social media efforts to your competitors and you can uncover areas of opportunity for your organization to stand out and be heard through the noise.

Set up Google Analytics to track conversions. Your ability to retain and convert your audience depends on how informed y...
05/04/2016

Set up Google Analytics to track conversions. Your ability to retain and convert your audience depends on how informed you are about their behavior on your site. Nearly every single goal is measurable if you adopt the right approach.

05/03/2016

Align your social media goals with your business objectives. For your campaign to be meaningful and measurable, the big picture must be broken down into smaller, bite-sized goals. Again, these goals differ based on your overarching KPIs. For businesses looking to map revenue to social media, your social media goals might be product purchases, customer signups or free trials.

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