Red Seat Ventures

Red Seat Ventures Red Seat Ventures partners with talent & content owners to build unique, robust digital businesses.

Red Seat Ventures CEO Chris Balfe spoke with The Hollywood Reporter about the prospects for the new Fox News OTT service...
11/14/2018
Can Fox News Reach Younger Viewers With Its New Streaming Service?

Red Seat Ventures CEO Chris Balfe spoke with The Hollywood Reporter about the prospects for the new Fox News OTT service, Fox Nation.

The cable news giant is betting that a $5.99 subscription service for superfans will quickly scale up: "We're going to be giving fans what they want in a more intimate, fun way."

Big News! Nancy Grace will now be heard on radio stations coast to coast, thanks to our new partnership with Premiere Ne...
06/04/2018
Nancy Grace Partners with iHeartMedia to Launch Daily Feature (EXCLUSIVE)

Big News! Nancy Grace will now be heard on radio stations coast to coast, thanks to our new partnership with Premiere Networks and iHeartRadio!

Former HLN legal commentator Nancy Grace is partnering with iHeartMedia to launch a new audio crime feature. The 60-second spot, titled “Crime Alert with Nancy Grace,” will air daily, w…

Colin Cowherd's podcasts get over 8m monthly downloads. Now, in partnership with Premiere Networks, we're launching The ...
02/28/2018
Colin Cowherd, Premiere Networks, Red Seat Ventures Launch 'The Herd Podcast Network'

Colin Cowherd's podcasts get over 8m monthly downloads. Now, in partnership with Premiere Networks, we're launching The Herd Podcast Network, featuring hosts that Colin thinks you need to hear. Check it out.

FOX SPORTS RADIO's COLIN COWHERD's podcasts will serve as the foundation for the new THE HERD PODCAST NETWORK in a partnership with PREMIERE NETWORKS and RED SEAT VENTURES, debuting TOMORROW (2/28). The network will distribute, besides COWHERD's own daily and weekly podcasts, new shows including f....

A special report from the team at Red Seat Ventures highlights the biggest winners in personality media in 2017, includi...
12/15/2017
The State of Personality Media in 2017 – Christopher Balfe – Medium

A special report from the team at Red Seat Ventures highlights the biggest winners in personality media in 2017, including Barstool Sports, Crooked Media, and Daily Wire, as well as some trends for 2018.

A report from Red Seat Ventures on the personality media space, including leaders from 2017 and 2018’s biggest opportunities for growth.

The New York Times Magazine profiles Red Seat Ventures client Sean Hannity. Sean's incredible numbers on radio and TV ha...
11/28/2017
How Far Will Sean Hannity Go?

The New York Times Magazine profiles Red Seat Ventures client Sean Hannity. Sean's incredible numbers on radio and TV have also translated to huge digital numbers on the web, in social media, and on his podcast. We love to help top talent bring their success to digital.

The Fox News host is willing to defend Trump at all costs — and is reaching more than 13 million people a day.

We're hiring! Not looking for a #ninja, a #growthhacker, or even a #rockstarpirate. However, if you're a talented digita...
09/19/2017
Manager, Acquisition Marketing

We're hiring! Not looking for a #ninja, a #growthhacker, or even a #rockstarpirate. However, if you're a talented digital marketer, we'd love to hear from you.

We are looking for a data driven marketing expert skilled in building and executing marketing plans focused on performance marketing. The Manager of Acquisition Marketing will build sales funnels using email lists, CPC advertising, and other methods to sell digital products to consumers, with a focu...

Red Seat Partner Chris Balfe spoke with The Hollywood Reporter about what it takes for talent to pull off an OTT busines...
06/20/2017
Is Bill O'Reilly Plotting His Future In Digital Or TV (Or Both)?

Red Seat Partner Chris Balfe spoke with The Hollywood Reporter about what it takes for talent to pull off an OTT business.

The former Fox News top talent may be moving beyond podcasts to video by himself, but it's difficult to make an over-the-top network play work.

Congratulations to our client Jason Blum on the amazing profile in New York Times Magazine!
05/11/2017
The Scarily Profitable Hits of Jason Blum

Congratulations to our client Jason Blum on the amazing profile in New York Times Magazine!

The film “Get Out” is the latest horror blockbuster in an eight-year run of lean, inventive films from the Hollywood producer.

Very cool new merchandise store launched today for our client Colin Cowherd!
04/24/2017

Very cool new merchandise store launched today for our client Colin Cowherd!

Our new merch store is open for business. It's all official, No Fake ID's.

Click here and get cool stuff: http://shop.theherdnow.com/store/

Great profile of Red Seat Ventures client Colin Cowherd
03/30/2017
As Seen & Herd on FOX

Great profile of Red Seat Ventures client Colin Cowherd

By Mike Kinosian Managing Editor TALKERS LOS ANGELES — Aside from an admittedly significant asterisk, the Boston Red Sox from 1939 to 1988 (and about one-third of 1989) utilized just t…

St. Patrick's day is always a special day for us, but today was even more awesome. We moved into our new office today! T...
03/18/2017

St. Patrick's day is always a special day for us, but today was even more awesome. We moved into our new office today! Thanks to all our clients, employees, and partners for making this day happen. (We promise that the folding tables are only temporary!)

Happy to announce our partnership with Nancy Grace! CrimeOnline.com launches TODAY with an amazing news website & podcas...
01/10/2017
Nancy Grace launches digital media venture aimed at fighting crime

Happy to announce our partnership with Nancy Grace! CrimeOnline.com launches TODAY with an amazing news website & podcast, and more to come. Congrats to Nancy and to the awesome team here at Red Seat Ventures for bringing this to life. Business Insider has the story!

Nancy Grace on Tuesday launched a new digital media venture which aims to be the one-stop-shop for those interested in crime news.

Today we announced that we're working with Kirk Cameron to produce his next live in-theatre Fathom event. Red Seat Ventu...
08/30/2016
Kirk Cameron's 'Revive Us': Discover the Only Strategy for Restoring America

Today we announced that we're working with Kirk Cameron to produce his next live in-theatre Fathom event. Red Seat Ventures is dedicated to helping talent connect with their audiences across all mediums, and Fathom Events offers a unique platform for talent.

Actor Kirk Cameron is looking to inspire the nation with a live theatrical event called 'Revive Us.' "As I travel to churches across America, I meet thousands who tell me they feel discouraged, c

Excited to announce the launch of a new digital venture for Colin Cowherd, The Herd Now. Congrats to Colin and to the aw...
08/29/2016
The Herd Now

Excited to announce the launch of a new digital venture for Colin Cowherd, The Herd Now. Congrats to Colin and to the awesome teams at Red Seat and Premiere who have worked hard to make it happen. Check it out!

The Home of Colin Cowherd

06/30/2016
Red Seat Newsletter: Facebook Panic Edition

The latest version of our email newsletter is out, dealing with the big Facebook news of the week. Take a read, and subscribe if you want it delivered directly.

The overall panic in the media business yesterday over the announced changes to the Facebook News Feed was clear from my inbox and phone log. As a keen follower of Facebook's external communication about News Feed, there's no doubt it was their most direct (and dramatic) attempt to telegraph that po...

05/24/2016
Red Seat Newsletter: Video Streaming Edition

Red Seat Ventures has launched an email newsletter. Each week, we take you behind the scenes of some of the biggest stories in media & tech, and give you our take on how they will impact your business. Check out this morning's issue and subscribe here!

Isn't that a headline from 2006? No, it's a headline from 2016. The age of high quality, live, anytime, anywhere streaming video is finally here. Sure, streaming has been around forever, but not like this. Today, anyone can stream to millions on Facebook, as suburban mom Candace Payne learned when h...

Binge watching is well established by now, but what about binge listening? Today, we released the first 6 episodes of th...
03/01/2016
Episode 3: Clean Up On Aisle 4!

Binge watching is well established by now, but what about binge listening? Today, we released the first 6 episodes of the new Mike Rowe podcast all at once. They're only about 5 minutes each, so well worth a binge on all 6. You can listen out of order, #3 is embedded below, and the rest can be found at http://www.mikerowe.com/podcast

How did the clerks in a modest grocery store change the world as we know it?

Time Inc's purchase of Hello Giggles is the latest example of the value of personality-driven media. Red Seat Ventures i...
10/19/2015
Time Inc. Buys Hello Giggles

Time Inc's purchase of Hello Giggles is the latest example of the value of personality-driven media. Red Seat Ventures is perfectly positioned to build scalable startups for high profile talent and content creators.

Seeking to broaden its appeal to younger women, Time Inc. has snapped up Hello Giggles Inc., operator of the pop-culture, beauty and lifestyle website HelloGiggles.com.

The Red Seat Ventures team made it to the yellow seats of Dodger Stadium for a team outing.
10/13/2015

The Red Seat Ventures team made it to the yellow seats of Dodger Stadium for a team outing.

Today, we launch the brand new Blumhouse.com, the online destination for all things scary. A fan portal for original and...
10/01/2015
This New NBCU Deal Will Scare Up Millennials and Advertisers

Today, we launch the brand new Blumhouse.com, the online destination for all things scary. A fan portal for original and aggregated content, as well as a way for advertisers to reach a coveted audience via branded content. Adweek covers the launch and calls Blumhouse a "millennial whisperer." We can't wait to see where the site goes, both creatively and with advertisers.

With horror films like The Purge, Insidious and Paranormal Activity, producer Jason Blum has become a master at reaching millennials—and scaring them to death. Now NBCUniversal wants him to do the same thing for its advertisers.

Branded Content is a big part of the monetization puzzle, especially as ad blockers finally enter the mainstream in iOS ...
09/15/2015
Two-thirds of Wired's revenue is digital, and brand content is why - Digiday

Branded Content is a big part of the monetization puzzle, especially as ad blockers finally enter the mainstream in iOS 9. Red Seat Ventures is investing heavily in branded content on behalf of all of our clients. Here's a great profile of Wired's strategy.

The sponsored content market is full of publishers looking to carve their own niche in the space. Wired’s formula: tapping its editorial freelancers.

09/13/2015
As Apple TV Accelerates the Death of Linear TV, Television Networks Must Adapt or Die

Richard Greenfield of BTIG writes about the new Apple TV's ability to accelerate the decline of linear TV. While we certainly agree, it also provides an incredible opportunity for talent and content owners to build their own direct connections with fans though the most important channel...the big screen.

Thought-provoking Financial, Market Strategy, Media, Restructuring, and Telecom Research and Commentary from Analysts at BTIG.

Congratulations to our client Jason Blum at Blumhouse Productions on being named to the Vanity Fair New Establishment. G...
09/08/2015
The New Establishment 2015

Congratulations to our client Jason Blum at Blumhouse Productions on being named to the Vanity Fair New Establishment. Good company!

A posse of top reporters run the numbers—and unearth some surprising facts—for the most important visionaries, investors, and cultural leaders in “the Year of the Unicorn.”

1 in 7 people on the planet...not just having heard of something, or having signed up for it, or having used it once...1...
08/28/2015
Zuckerberg: one in seven people on the planet used Facebook on Monday

1 in 7 people on the planet...not just having heard of something, or having signed up for it, or having used it once...1 billion people using Facebook on a single day. Simply incredible. The importance for talent and content owners can not be overstated.

Social network hit ten-figure milestone on Monday, but Mark Zuckerberg maintains it is still ‘just the beginning of connecting the whole world’

Hard data on podcast advertising is hard to find, so this info from FiveThirtyEight is especially interesting for conten...
08/25/2015
But First, A Word From 100 Podcasts’ Sponsors

Hard data on podcast advertising is hard to find, so this info from FiveThirtyEight is especially interesting for content creators looking to monetize a podcast.

This story was produced in collaboration with Marketplace. If you spent the beginning of February listening to the latest episode of each of the top 100 shows on the iTunes “top podcasts” chart, yo…

08/24/2015
Live TV Won’t Make Apple TV a Juggernaut. Apps Will

We agree: an app store on the new Apple TV would be a game-changer for brands and talent that are ready to go direct to consumer.

An Apple-curated selection of live TV shows would sure be nice, but an iOS-based Apple TV will be enough to dominate the set-top streaming landscape.

Follow RSV on LinkedIn for jobs, updates and more
08/05/2015
Red Seat Ventures

Follow RSV on LinkedIn for jobs, updates and more

Red Seat Ventures (RSV) partners with high-profile individuals and brands to build unique digital businesses. RSV is not simply a strategy development company—that is just a starting point for us. Our passion and expertise is in taking that strategy and executing on it: from evaluating opportunities…

Red Seat will partner with talent and content owners to build results-driven digital businesses. Read more about our vis...
07/30/2015
Blog

Red Seat will partner with talent and content owners to build results-driven digital businesses. Read more about our vision here: http://www.redseatventures.com/new-blog/

July 30, 2015 Introducing Red Seat July 30, 2015/ Red Seat Ventures We’re excited to announce our new digital media company, Red Seat Ventures. Our mission: directly connecting content creators and audiences. There’s never been a better time to be in the content business. Platforms like Facebook and…

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