Body magazine

Body magazine BODY is the largest audited news provider for the intimate apparel and related industries in the U.S. BODY is the largest audited news provider for the intimate apparel and related industries in the U.S., reaching virtually every retail and wholesale executive through its monthly print trade magazine, its extensive website (which includes daily news updates and original photo presentations) and its widely distributed email news alerts.

We cover all the BODY categories, from underwear and lingerie, to sleepwear, loungewear, shapewear, legwear, swimwear, activewear and everything in between. We cover apparel for women, men and children. We cover retail, wholesale and all related segments of the trade. BODY and its sister publications also consider the ENTIRE intimate apparel spectrum: from budget to luxury, sexy to conservative. We believe that our readers, engaged in life-and-death commercial warfare, need to know ALL the information and see all the products and trends in the market in order to battle successfully. We are committed to the belief that our readers are highly intelligent business executives who do not need us to make their news choices. It is for them to choose what they need and what they do not. This is a very different approach than some European publishers who raise their noses in the air and refuse to cover vast segments of the industry. And, at the heart of it, we know that the U.S. market is NOT the same as the European or any other in the world. But, since so much of apparel that is sold here is MADE somewhere else, we are fully committed to reporting on and photographing intimate apparel and body fashions from every part of the globe. We welcome you to the world of BODY. And we'd like to get to know YOU better. If you have news about your company or other events in the industry, we encourage you to contact us now and in the future.

Operating as usual

Sassybax: Kidman in Our Briefs in ‘Paperboy’
10/25/2012
Sassybax: Kidman in Our Briefs in ‘Paperboy’

Sassybax: Kidman in Our Briefs in ‘Paperboy’

According to Sassybax, Nicole Kidman “can be seen sporting a pair of the Control Lace Briefs alongside Zac Efron in her racy bedroom scenes of new movie, The Paperboy.” The underwear is from Sassybax’s new “Pretty Collection,” and the shaping panties feature a “built in lacy front panel” providing “powerful tummy control, while Australian-made ...

Anita Launches ’Tonya Chic’ Mastectomy Bra
10/25/2012
Anita Launches ’Tonya Chic’ Mastectomy Bra

Anita Launches ’Tonya Chic’ Mastectomy Bra

Anita has introduced a new post-mastectomy bra, Tonya Chic, which hides “cunning functions behind its elegant look,” according to a company spokesperson. “The underwired Care bra has a concealing, seamless foam cup which has been manufactured especially for Anita. The fine microfibre covering joins a transparent panel at the neckline, a detail whic...

Fashion Forms Ad For Adhesive Bra In OK
10/22/2012
Fashion Forms Ad For Adhesive Bra In OK

Fashion Forms Ad For Adhesive Bra In OK

Fashion Forms, known for its wide selection of special-purpose bras and vast array of intimates solution products, continues to aggressively advertise in consumer magazines. One of the latest ads, appearing in the October 15th issue of OK USA Magazine, features the firm’s backless, strapless adhesive bra. Under the headline, “Go Ahead...Bare Wha...

Zoe & Co. of Westerly, RI Adds Two Bra Fitters
10/22/2012
Zoe & Co. of Westerly, RI Adds Two Bra Fitters

Zoe & Co. of Westerly, RI Adds Two Bra Fitters

Zoe & Co., a retailer in Westerly, RI, has added two professional bra fitters to its team, Mrs. Frances Prescott and Brenna Terkow. According to a company e-mail statement, Prescott “has completed the extensive training program to provide the perfect fit on which Zoe & Co. has built its reputation. Having correctly fit one-hundred women she is n...

Fullbeauty.com: Comfort Choice Custom Fit Bra
10/22/2012
Fullbeauty.com: Comfort Choice Custom Fit Bra

Fullbeauty.com: Comfort Choice Custom Fit Bra

Fullbeauty has just introduced its new patent pending Comfort Choice Custom Fit Bra, “designed to adjust to a woman’s perfect band size on each side of the bra with convenient straps.” The bra is offered in sizes ranging from 38B to 48DDD and retails on the company’s site for $29.99 to $34.99. According to a statement from Fullbeauty, a division...

Halloween & Party Expo Filling Up Rapidly
10/21/2012
Halloween & Party Expo Filling Up Rapidly

Halloween & Party Expo Filling Up Rapidly

The Halloween & Party Expo, scheduled for Jan. 19 to 22, 2013, has added a number of confirmed guest speakers, industry stars and special events to present at the four-day event in Houston. Celebrity costume designer and television personality Chris March, of Bravo’s popular series “Project Runway” and “Mad Fashion,” will be showcasing his outla...

Comme Ci Comme Ca: 2013 Lust, Male Power
10/21/2012
Comme Ci Comme Ca: 2013 Lust, Male Power

Comme Ci Comme Ca: 2013 Lust, Male Power

Comme-Ci Comme-Ca Apparel Group Ltd., the parent company of sexy intimates brands Male Power and Magic Silk, announced the launch of the 2013 Male Power catalog as well as the expansion of women’s fetish collection Lust. The 2013 Male Power catalog features 48 pages of modern, playful men’s underwear designs photographed against vibrant backgrou...

Softies Sleepwear Now Selling in U.S., Canada
10/19/2012
Softies Sleepwear Now Selling in U.S., Canada

Softies Sleepwear Now Selling in U.S., Canada

U.S. brand Paddi Murphy tackles hot flashes, night sweats and general discomfort with its flagship sleepwear brand Softies, a line of moisture-wicking pajamas and nightgowns that emphasize femininity and function. Dennis Murphy, nicknamed Paddi as a young boy, tapped into his 40 years of experience in the lingerie and apparel business when he es...

Anita Now Sold on QVC E-Commerce Platform
10/19/2012
Anita Now Sold on QVC E-Commerce Platform

Anita Now Sold on QVC E-Commerce Platform

Anita International, a 126-year-old intimate apparel company specializing in larger-cup and post-mastectomy styles, began selling branded fashion, active and maternity lingerie through home shopping giant QVC’s e-commerce platform in October 2012. “We are excited to be among the first premiere branded lingerie collections carried by the off-air ...

Björn Borg: Another Underwear Candy Store
10/19/2012
Björn Borg: Another Underwear Candy Store

Björn Borg: Another Underwear Candy Store

Björn Borg AB has opened its first underwear “Candy Store” in the U.K. as it aggressively proliferates its own retail shops across Europe. The Swedish firm generates most of its income from men’s underwear (it also has women’s and kid’s lines), but also offers sportswear, swimwear, footwear, bags, eyewear and fragrances under licensing agreements. ...

Debbie Herrera Replaces Singleton At Escanté
10/17/2012
Debbie Herrera Replaces Singleton At Escanté

Debbie Herrera Replaces Singleton At Escanté

Stacey Singleton, who had worked in sales and design at Escanté has left the company. Debbie Herrera has been promoted to replace her and now serves as the new sales manager. “We are confident that Debbie will excel in this new position,” owner Eduardo Kuri told BODY. Founded in 1986, the company offers three main collections, Escanté, Dulce Cal...

Hyp Signs License For One Direction Hosiery
10/17/2012
Hyp Signs License For One Direction Hosiery

Hyp Signs License For One Direction Hosiery

Hyp has signed a licensing deal to produce socks and hosiery with “icons and images” of the Irish-British boy band One Direction. Global Merchandising Services Inc., acted as the band’s agent in the deal with Hypnotic Hats, Ltd., which produces a variety of accessories, underwear and T-shirts under a wide variety of company owned and licensed bands...

BodyZone Expands, Improves Club & Dance
10/17/2012
BodyZone Expands, Improves Club & Dance

BodyZone Expands, Improves Club & Dance

Wholesale clubwear and dancewear producer BodyZone Apparel has added to its popular Mix & Match collection, adding trendy new styles and fabrics to meet customer demand. BodyZone’s addition of lace garments capitalizes on the popularity of the fabric for both innerwear and outerwear styles for 2012 and 2013. The feminine fabric gets provocative ...

Alonzo Bristol’s Styles Blend Beauty, Comfort
10/17/2012
Alonzo Bristol’s Styles Blend Beauty, Comfort

Alonzo Bristol’s Styles Blend Beauty, Comfort

Alonzo Bristol, a new U.S. intimates firm, is looking to expand its retail base. Established in 2010, the eponymous firm offers elegant styles for women with an eye toward comfort, support and confidence. As the son of a career Air Force member, then an active Air Force member himself, Alonzo Bristol traveled extensively throughout his life, dev...

Underfashion Club 2013 Femmy Honoree List
10/16/2012
Underfashion Club 2013 Femmy Honoree List

Underfashion Club 2013 Femmy Honoree List

The Underfashion Club has announced the date of the 2013 Femmy Awards and named the recipients who will be honored for contributing to the growth of the intimate apparel industry. Last year’s host, celebrity stylist and television personality Carson Kressley of “Queer Eye for the Straight Guy” and “How to Look Good Naked,” will be returning to h...

Pipedream Grows Fetish Fantasy Lingerie Line
10/16/2012
Pipedream Grows Fetish Fantasy Lingerie Line

Pipedream Grows Fetish Fantasy Lingerie Line

In just two years, adult novelty company Pipedream Products has expanded its Fetish Fantasy lingerie collection from nine pieces to 50, and this year sees 12 new bondage-inspired styles for men and 14 new bedroom costumes for women. Women’s styles include fetish-inspired takes on traditional sexy costumes, with details like cupless bras and tra...

Mundo Unico: Volcano Underwear, Swimwear
10/12/2012
Mundo Unico: Volcano Underwear, Swimwear

Mundo Unico: Volcano Underwear, Swimwear

Mundo Unico has introduced a new Volcano line of men’s underwear, containing 40 new styles as well as two new swim briefs. “This collection is hot, hot, hot and will sizzle your body with sexy, fun and eye catching designs,” wrote general manager Olga Lucia Oggioni in a recent e-mail message. The bold, bright Colombian-made brand is handled in the ...

Sock It To Me: Success With Fun, Funky Socks
10/12/2012
Sock It To Me: Success With Fun, Funky Socks

Sock It To Me: Success With Fun, Funky Socks

“Fun, funky designs, in a high quality sock, with great customer service,” is the way Carrie Atkinson, the founder of Sock It To Me, describes her eight-year-old hosiery firm. She told BODY she is selling to almost one thousand specialty stores, offering “200 sku’s” in men’s, women’s and kids’ styles which wholesale for $4 to $6.50. In a recent...

Gemsli Meets Growing Demand For Half Slips
10/12/2012
Gemsli Meets Growing Demand For Half Slips

Gemsli Meets Growing Demand For Half Slips

Signalling a desire to aggressively find new retailers for its full and half slips, Gemsli attended the New York Curve show for the first time last August, and has expanded its collection to offer a wide variety of styles, lengths and sizes, as well two tiers of pricing. Interviewed at the show, a spokesperson explained that slips, while not often ...

Gemsli Meets Growing Demand For Half Slips
10/12/2012
Gemsli Meets Growing Demand For Half Slips

Gemsli Meets Growing Demand For Half Slips

Signalling a desire to aggressively find new retailers for its full and half slips, Gemsli attended the New York Curve show for the first time last August, and has expanded its collection to offer a wide variety of styles, lengths and sizes, as well two tiers of pricing. Interviewed at the show, a spokesperson explained that slips, while not often ...

Pain de Sucre: All The Right Moves for the U.S.
10/03/2012
Pain de Sucre: All The Right Moves for the U.S.

Pain de Sucre: All The Right Moves for the U.S.

Cruise & Co., which recently took over the distribution of Pain de Sucre swimwear and related labels in North America, is planning to expand sales in the range of 50,000 to 100,000 suits within five years. To reach this goal both the manufacturer and distributor are investing heavily in this market by attending a variety of markets and all major tr...

Tefron : Sales, Profits Up at Seamless Firm
10/01/2012
Tefron : Sales, Profits Up at Seamless Firm

Tefron : Sales, Profits Up at Seamless Firm

Tefron, the seamless producer based in Israel, reported improvements in its “net profit in the second quarter and first half of 2012 and first positive quarterly cash flow in six quarters,” according to a company statement.

In a summary of financial highlights, Tefron noted, “Operating profit in the second quarter of 2012 totaled $149,000 in com...

Wolford Reports Bigger Loss for First Quarter
10/01/2012
Wolford Reports Bigger Loss for First Quarter

Wolford Reports Bigger Loss for First Quarter

Wolford Group reported sharply higher losses of 3.2 million euros ($4.1 million) for its first quarter (May 1, 2012 to July 31, 2012) on rising sales of 33.1 million euros ($42.4 million), compared to a loss for the same period last year of 1.8 million euros ($2.3 million) on sales of 31.8 million euros ($40.7 million). The company is publicly list...

Van de Velde Profit Hurt by Intimacy, Top Form
09/30/2012
Van de Velde Profit Hurt by Intimacy, Top Form

Van de Velde Profit Hurt by Intimacy, Top Form

For the first half of 2012, profit for Van de Velde fell to €22.6 million ($29 million) on rising sales of €98.7 million ($126.8 million), compared to a profit for the same period last year of €24.6 million ($31.6 million) on sales of €97.9 million ($125.8 million). The Belgian firm is a significant player in the wholesale and retail lingerie busin...

Warnaco Cites Intimates In Fall of Sales, Income
09/30/2012
Warnaco Cites Intimates In Fall of Sales, Income

Warnaco Cites Intimates In Fall of Sales, Income

Intimate apparel received much of the blame as sales and income fell at Warnaco in the second quarter.

For the quarter ended June 30, 2012, net income for Warnaco Group, Inc. plunged to $9.5 million on declining net revenue of $564 million, compared to net income of $46 million on sales of $591 million for the same quarter (ended July 2, 2011) l...

‘Disappointing’ 2Q Results For Abercrombie
09/30/2012
‘Disappointing’ 2Q Results For Abercrombie

‘Disappointing’ 2Q Results For Abercrombie

In August Abercrombie & Fitch, which operates over a thousand apparel shops, including a small number of Gilly Hicks lingerie stores, reported poor results for the second quarter of 2012. The lingerie portion of its business was not, however, cited as a problem area. Indeed Abercrombie raised the number of lingerie shops it operates by four between...

Limited Brand Sales Rise By 8% In August
09/30/2012
Limited Brand Sales Rise By 8% In August

Limited Brand Sales Rise By 8% In August

At Limited Brands, Inc., parent to Victoria’s Secret and other stores, comparable store sales for August, as well as the 30 weeks ended August 25th, 2012, rose by eight percent.

A company release stated that “comparable store sales increase of 8 percent for the four weeks ended Aug. 25, 2012, compared to the four weeks ended Aug. 27, 2011, The c...

Equilibrium Tells Which Styles Are Selling Best
09/27/2012
Equilibrium Tells Which Styles Are Selling Best

Equilibrium Tells Which Styles Are Selling Best

Olga Barrios, the sales manager at Equilibrium, recently revealed to BODY the most popular shapewear styles in her line. The “number one seller” this year is a Powerflex and cotton “body panty” that rises to just under the breasts, style number C4150, available in nude, black and violet (a new color the company introduced this year that is designed...

Rimba’s New 68-Page “Erotic Fashion” Catalog
09/27/2012
Rimba’s New 68-Page “Erotic Fashion” Catalog

Rimba’s New 68-Page “Erotic Fashion” Catalog

Rimba, a sexy apparel and adult toy producer in The Netherlands, has just published a new 68-page “erotic fashion” catalog which includes lingerie, sleepwear, hosiery, costumes (mostly of the bedroom variety) and a small collections of sexy men’s underwear.

U.S. prices are moderate. For example an elaborate “Ruffled Bikini” (style 1869), both t...

Former Baci Executive Heads New Jewelry Line
09/26/2012
Former Baci Executive Heads New Jewelry Line

Former Baci Executive Heads New Jewelry Line

Easy Castle, a Hong Kong-based company headed by Elan Rofé, has launched a new costume jewelry line under the Ann Devine Products label (which it has also used for sexy lingerie stores in and around Hong Kong). President of the new division is Robert Rosen who until recently was chief operating officer of Baci Lingerie.

Rhinestones are used exte...

New Management Team Takes Over At Fantasy
09/25/2012
New Management Team Takes Over At Fantasy

New Management Team Takes Over At Fantasy

Scott Taylor is the new president of Fantasy Lingerie and Leilani Whitney has taken over as managing director. The current parent company is Amuzement Enterprises, Inc., owned by a group of partners, including Taylor (who is also owner of the movie company, New Sensations, and other businesses).

The new management team was at the recent Internat...

Honeydew to Make Madewell Intimates Line
09/25/2012
Honeydew to Make Madewell Intimates Line

Honeydew to Make Madewell Intimates Line

Honeydew Intimates has signed an agreement to produce an “exclusive product line of bralettes and panties, to be sold in Madewell stores and online,” according to a Honeydew statement. “ Starting Spring 2013, customers that have already made Honeydew Intimates a best seller at Madewell will get more options in color and silhouette.” The agreement c...

Knock out! Panties Now Available in Black
09/24/2012
Knock out! Panties Now Available in Black

Knock out! Panties Now Available in Black

Knock out! is now offering its “Smart Panties” in “Bewitching” black Supima cotton with matching black nylon lace, a color that had not been part of the original rollout. The first deliveries will start in late October. Knock out! panties “contain patented technologies designed to eliminate moisture and odor,” according to Lorraine Chambers, vp of ...

Leg Avenue Promotes Da Campo To VP Sales
09/20/2012
Leg Avenue Promotes Da Campo To VP Sales

Leg Avenue Promotes Da Campo To VP Sales

Leg Avenue promoted Manuel Da Campo to vice president of sales in early September. Since last summer he has served in the post of director of international sales for the company. Prior to that he had been the commercial director at the high end French design house Marithé + François Girbaud (which sells apparel for both women and men).

Accordin...

Blvd. Is Lower-Priced Dress Line By Forplay
09/13/2012
Blvd. Is Lower-Priced Dress Line By Forplay

Blvd. Is Lower-Priced Dress Line By Forplay

Under the collection name Blvd., Forplay, long a prominent force in the club wear arena, has just launched a new 59-piece dress line featuring substantially lower prices. “It’s the same quality, same Forplay fit, and the same fabrics at half the price,” declared co-founder Lou Rahim. The increasing volume of the company’s dress business has allowed...

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