PRIOR PRIOR offers personalized travel planning, one-off experiences, and a calendar of exclusive events for our club members. As cultural experts, we identify what is unique and authentic about a place, and weave this through every moment of a journey.

Operating as usual

In the jungles and rolling valleys of Meghalaya in northeast India bordering Bangladesh, you can find the famous living ...
10/10/2021

In the jungles and rolling valleys of Meghalaya in northeast India bordering Bangladesh, you can find the famous living root bridges. Created by the local Khasi people, the bridges harness the strength and malleability of the native rubber trees and their roots. Hike up and down paths and along the natural bridges to swimming spots and waterfalls in the foothills of the Himalayas. Photo by @annapurnamellor #forthecurious

In the jungles and rolling valleys of Meghalaya in northeast India bordering Bangladesh, you can find the famous living root bridges. Created by the local Khasi people, the bridges harness the strength and malleability of the native rubber trees and their roots. Hike up and down paths and along the natural bridges to swimming spots and waterfalls in the foothills of the Himalayas. Photo by @annapurnamellor #forthecurious

PRIOR is hiring! We’re seeking a Travel Designer to join us in planning extraordinary experiences, journeys, and events ...
10/09/2021

PRIOR is hiring! We’re seeking a Travel Designer to join us in planning extraordinary experiences, journeys, and events for our global community of members who celebrate the diversity of the world. ⁠⁠
⁠⁠⁠
Our Travel Designers provide personalized planning and tailor itineraries according to our members’ preferences, unlocking access to coveted accommodations, dining experiences, events, and more.⁠⁠
⁠⁠⁠
A day in the life of a PRIOR Travel Designer is dynamic and varied, encompassing everything from liaising with members to leading the creative conception of one-of-a-kind experiences, identifying undiscovered or underestimated destinations, and vetting new hotels and experiences.⁠⁠
⁠⁠
⁠⁠To learn more and apply, visit the link in our bio for the full job description. #forthecurious⁠⁠⁠
⁠⁠⁠
Photo by @ebonyevenorth for PRIOR

PRIOR is hiring! We’re seeking a Travel Designer to join us in planning extraordinary experiences, journeys, and events for our global community of members who celebrate the diversity of the world. ⁠⁠
⁠⁠⁠
Our Travel Designers provide personalized planning and tailor itineraries according to our members’ preferences, unlocking access to coveted accommodations, dining experiences, events, and more.⁠⁠
⁠⁠⁠
A day in the life of a PRIOR Travel Designer is dynamic and varied, encompassing everything from liaising with members to leading the creative conception of one-of-a-kind experiences, identifying undiscovered or underestimated destinations, and vetting new hotels and experiences.⁠⁠
⁠⁠
⁠⁠To learn more and apply, visit the link in our bio for the full job description. #forthecurious⁠⁠⁠
⁠⁠⁠
Photo by @ebonyevenorth for PRIOR

This week in PRIOR World: Argentina Awakening. As the country begins to reopen its borders, we’re exploring Argentina fr...
10/08/2021

This week in PRIOR World: Argentina Awakening. As the country begins to reopen its borders, we’re exploring Argentina from the abundant vineyards in the Calchaquí Valleys in the north to the wild and free expanses of Patagonia in the south.⁠⁠
⁠⁠
Our first stop is in Buenos Aires, just as the weather is warming and the beguiling violet jacarandá trees are about to bloom. The renewed energy in the BA’s streets is best felt in its outdoor offerings, like barrio Palermo’s new Japanese sando spot called Shokupan; on the terrace for an aperitivo using housemade vermouth at La Fuerza; or in the city’s outdoor living room, Plaza de las Naciones, where the Floralis Genéris sculpture forever stands tall.⁠⁠
⁠⁠
Then we fly up to Salta and take a three-hour drive to Cafayate to feel the power of the Andes with a semi-desert lilt, while visiting the wineries and hotels that are putting this wine region on the map. Finally we sweep down to Patagonia, to EOLO hotel, a stepping off point into Patagonia surrounded by glacier-shaped terrain and alongside the country’s largest lake. The 17-suite hotel, set on 10,000 acres of unadulterated land is an ideal launchpad for gaucho-led horseback riding expeditions, mountain biking, and glacier trekking. ⁠⁠
⁠⁠
Read more through the link in bio. #forthecurious

IN BRISBANE, THE “CITY IN THE SUN,” THINGS ARE LOOKING BRIGHT: Flanked by beach towns and drenched in sun, the city of B...
10/05/2021

IN BRISBANE, THE “CITY IN THE SUN,” THINGS ARE LOOKING BRIGHT: Flanked by beach towns and drenched in sun, the city of Brisbane has been steadily at work at putting forth a new energy thanks to an inspired cast of entrepreneurs, artists, and architects. From a Fortitude Valley dance collective to the Albion neighborhood’s growing roster of artisans—coffee roasters to leather goods makers—to Ada Lane’s open-air restaurants. As Australia begins to reopen, now is the time to get to know the people behind the reinvigoration of this sophisticated city with our guide from @ml_theile. Link in bio.⁠⁠
Photos 1 & 8 courtesy of @thecalilehotel by @seanfennessey⁠⁠, 2 courtesy of @milanigallery with artwork by @nattywhos

Discovered through our hashtag #forthecurious: @away_with_ema explores Namibia’s Sossusvlei salt pan and the red sand du...
10/03/2021

Discovered through our hashtag #forthecurious: @away_with_ema explores Namibia’s Sossusvlei salt pan and the red sand dunes surrounding it.

Within the Namib-Naukluft National Park, one of Africa’s largest protected areas, the ancient dunes are some of the highest and oldest in the world, their deep red color a result of millions of years of iron oxidation.⁠⁠
⁠⁠
The Sossusvlei pan remains bone-dry most years, the high dunes usually preventing the Tsauchab River from flowing this far. But around every five years, after good rains, the pan fills with water from the river, transforming it into a spectacular lake flanked by the ancient red desert around it.⁠⁠
⁠⁠
To learn more about traveling to Africa with PRIOR, contact our team at [email protected]. #forthecurious

Discovered through our hashtag #forthecurious: @away_with_ema explores Namibia’s Sossusvlei salt pan and the red sand dunes surrounding it.

Within the Namib-Naukluft National Park, one of Africa’s largest protected areas, the ancient dunes are some of the highest and oldest in the world, their deep red color a result of millions of years of iron oxidation.⁠⁠
⁠⁠
The Sossusvlei pan remains bone-dry most years, the high dunes usually preventing the Tsauchab River from flowing this far. But around every five years, after good rains, the pan fills with water from the river, transforming it into a spectacular lake flanked by the ancient red desert around it.⁠⁠
⁠⁠
To learn more about traveling to Africa with PRIOR, contact our team at [email protected]. #forthecurious

Join PRIOR to get a feel for the unhurried pace of the Catalonian countryside, just outside Barcelona, with its rolling ...
10/02/2021

Join PRIOR to get a feel for the unhurried pace of the Catalonian countryside, just outside Barcelona, with its rolling hills dotted with masies, or farmhouses.⁠⁠
⁠⁠
This private excursion will reveal centuries-old traditions through visits in cheese caves, workshops and kitchens and via tastings of recipes and products unique to the area.⁠⁠
⁠⁠
The itinerary changes seasonally, but might include a stop to meet a sausage maker who’s an expert in delicate llonganissa, a cheesemaker who ages his own raw milk cheeses, or a bread baker who’s perfected Catalonia’s classic craggy sourdough. To learn more about PRIOR experiences, visit the link in our bio.

This week in PRIOR World: An Australian comeback is imminent. As the country heads toward reopening, we’re celebrating s...
10/01/2021

This week in PRIOR World: An Australian comeback is imminent. As the country heads toward reopening, we’re celebrating some of its true stars.⁠⁠
⁠⁠
While eyes have long been on Sydney and Melbourne, Brisbane has been quietly emerging with an impressive community of entrepreneurs, performance and visual artists, and restaurateurs like Ty Simon and Biànca Marche who have redefined the food scene. Australian journalist @ml_theile offers her guide to the galleries, venues, restaurants and people to know in River City.⁠⁠
⁠⁠
Then, as far away from city life as possible, Australia has some of the best stargazing on the planet. @misterkendallhill has us looking to the sky anew with the seven best places on the continent to take in the expanse of the Milky Way and the Southern Cross. ⁠⁠
⁠⁠
And importantly, a look at some of the Aboriginal and Torres Strait Island artists who are telling stories of identity, Culture, and Country through their craft, be it fibre arts, intricate carvings, or photography. @megan_morton points to established and emerging artists to know now. ⁠⁠
⁠⁠
Read more through the link in bio. #forthecurious

The Greek Island of Lefkada, particularly the villages of the island’s southwest, is known for its honey production, whi...
09/30/2021

The Greek Island of Lefkada, particularly the villages of the island’s southwest, is known for its honey production, which has been prolific since ancient times. The island’s fertile soil, wild and jagged coastline, and unique flora make it a paradise for bees and beekeepers. An abundance of wild thyme and sage cover the seaside landscape, their flavors infusing every honey harvest. In late summer, a local festival in the town of Dragano is dedicated to the sweet ambrosia.⁠⁠
⁠⁠
To learn more about traveling to Greece with PRIOR, contact our team at [email protected]. Photos by PRIOR creative director, @conorwburke. #forthecurious

IS BROADWAY HEADED FOR ITS LONGEST OVATION YET?: The lights are back up on Broadway, and with its return comes vast and ...
09/29/2021

IS BROADWAY HEADED FOR ITS LONGEST OVATION YET?: The lights are back up on Broadway, and with its return comes vast and important change—even beyond the stage. “The people who make up Broadway were hardly asleep,” writes longtime theater critic @thejoedshow.⁠⁠
⁠⁠
“They’ve been wide awake, and figuring a way out of a great darkness.” Dziemianowicz gives a thrilling and hopeful look at the work that’s been done over the last 18 months, particularly efforts surrounding social justice, diversity, and equity.⁠⁠
⁠⁠
Read his story at the link in our bio.

IGNACIO MATTOS:  It’s been a while since a restaurant opening in Midtown has garnered as much buzz as @lodinyc, the new ...
09/28/2021

IGNACIO MATTOS: It’s been a while since a restaurant opening in Midtown has garnered as much buzz as @lodinyc, the new all-day caffè and aperitivo bar from @ignaciomattos.⁠⁠
⁠⁠
The chef, who’s also behind some of Manhattan’s most magnetic downtown spots @estelanyc and @altroparadiso, is bringing the same verve to Rockefeller Center.⁠⁠
⁠⁠
His inspiration comes from several key global chefs and cuisines. @stacy_adimando talked with Mattos about Midtown magic, his dining strategy while traveling, and his most memorable dinners abroad.⁠⁠
⁠⁠
To read the interview, visit the link in bio. #forthecurious

THE PRIOR GUIDE TO MIDTOWN: This neighborhood in central Manhattan has long been a touristy part of town that many New Y...
09/27/2021

THE PRIOR GUIDE TO MIDTOWN: This neighborhood in central Manhattan has long been a touristy part of town that many New Yorkers would avoid if they could. But right now there’s new energy in the center of the city, thanks, in part, to the triumphant return of Broadway. ⁠⁠
⁠⁠
Our PRIOR Guide to Midtown points to both new and classic restaurants, emerging shops, and inspired art shows that are helping to generate a revitalization between 34th and 59th Streets that New Yorkers can be proud of.⁠⁠
⁠⁠
For the full guide to restaurants, bars, shops, and more, visit the link in bio.

Discovered through our hashtag—#forthecurious: @joemanderton explores the historic diving platform of Rhodes just off El...
09/26/2021

Discovered through our hashtag—#forthecurious: @joemanderton explores the historic diving platform of Rhodes just off Elli Beach and steps away from Rhodes, Greece.

Built in 1930, it allows would-be summer divers to swim out from the shore to jump off the 20+ foot concrete platform into the crystal clear sea. Squint and you can see the mountain ranges of Turkey in the distance across the water as you take the plunge.

Sir John Soane was a 19th century architect, arts patron, and truly impressive collector. Join PRIOR at his former mansi...
09/25/2021

Sir John Soane was a 19th century architect, arts patron, and truly impressive collector. Join PRIOR at his former mansion, now London’s Soane Museum, and channel the candle-lit soirées Soane himself hosted for the best of Georgian society.

This after-hours private visit will put you amongst thousands of antiques, artifacts, models, drawings, and other curiosities from origins that span continents and millennia, including masterpieces by Hogarth, Canaletto, Turner, and Piranesi, and even a vast sarcophagus built to entomb the Egyptian Pharaoh Seti I.

To learn more about PRIOR experiences, visit the link in our bio. #forthecurious Photo by @theseptemberchronicles

Sir John Soane was a 19th century architect, arts patron, and truly impressive collector. Join PRIOR at his former mansion, now London’s Soane Museum, and channel the candle-lit soirées Soane himself hosted for the best of Georgian society.

This after-hours private visit will put you amongst thousands of antiques, artifacts, models, drawings, and other curiosities from origins that span continents and millennia, including masterpieces by Hogarth, Canaletto, Turner, and Piranesi, and even a vast sarcophagus built to entomb the Egyptian Pharaoh Seti I.

To learn more about PRIOR experiences, visit the link in our bio. #forthecurious Photo by @theseptemberchronicles

This week in PRIOR World: At long last, the lights are back up on Broadway! Longtime critic @thejoedshow writes about it...
09/24/2021

This week in PRIOR World: At long last, the lights are back up on Broadway! Longtime critic @thejoedshow writes about its return, including the rally cry of the theater community and the opportunity for impactful social change, even beyond the stage. With theater comes a renaissance for Midtown—and New York City—at large.⁠⁠
⁠⁠
Our Midtown guide celebrates our favorite current restaurants, hotels, and museums in the heart of Manhattan. Even Rockefeller Center has a new shine, with shops from progressive artists and independent designers, like Lisa Congdon, and a new restaurant, @lodinyc, from one of the city’s most beloved chefs, @ignaciomattos, who’s bringing his downtown verve and a little bit of Italy’s aperitivo culture to Midtown.⁠⁠
⁠⁠
@stacy_adimando talks with Mattos about where he travels in his (infrequent) downtime, his go-to hotel in Italy, and his take on the NYC dining scene as it stands now. ⁠⁠
⁠⁠
Read more through the link in bio. #forthecurious

PRIOR is hiring. We’re seeking a Designer to join us in evoking the magical spirit of travel by weaving a rich visual wo...
09/23/2021

PRIOR is hiring. We’re seeking a Designer to join us in evoking the magical spirit of travel by weaving a rich visual world which captures and inspires the imagination. ⁠⁠
⁠⁠
Our digital content is designed to inspire our audience to take action and engage with the world, near and far from home. We focus on the intersection of culture, food, people, and place, with no agenda and one goal: to uncover great stories that reveal what’s endemic to a destination.⁠⁠
⁠⁠
PRIOR is hiring for a graphic designer to work with our Creative Director to develop an array of creative assets for our website, social platforms, brand material, and pitch decks, as well as special projects as they arise. The successful candidate will be inventive and playful in their design thinking, while understanding the importance of working within the framework of established PRIOR standards and striving for elegant design solutions. An innate curiosity and a passion for travel is essential.⁠⁠
⁠⁠
A preference will be given to New York based candidates, though the role is open for those in other regions of the US, as well as those based in Europe.⁠⁠
⁠⁠
To learn more and apply, visit the link in our bio for the full job description. #forthecurious⁠⁠
⁠⁠
Photo by PRIOR’s Creative Director @conorwburke

PRIOR is hiring. We’re seeking a Designer to join us in evoking the magical spirit of travel by weaving a rich visual world which captures and inspires the imagination. ⁠⁠
⁠⁠
Our digital content is designed to inspire our audience to take action and engage with the world, near and far from home. We focus on the intersection of culture, food, people, and place, with no agenda and one goal: to uncover great stories that reveal what’s endemic to a destination.⁠⁠
⁠⁠
PRIOR is hiring for a graphic designer to work with our Creative Director to develop an array of creative assets for our website, social platforms, brand material, and pitch decks, as well as special projects as they arise. The successful candidate will be inventive and playful in their design thinking, while understanding the importance of working within the framework of established PRIOR standards and striving for elegant design solutions. An innate curiosity and a passion for travel is essential.⁠⁠
⁠⁠
A preference will be given to New York based candidates, though the role is open for those in other regions of the US, as well as those based in Europe.⁠⁠
⁠⁠
To learn more and apply, visit the link in our bio for the full job description. #forthecurious⁠⁠
⁠⁠
Photo by PRIOR’s Creative Director @conorwburke

WHEYS OF THE WORLD: Bold, funky, and fermented, some highly traditional cheeses and dairy products are not for the faint...
09/22/2021

WHEYS OF THE WORLD: Bold, funky, and fermented, some highly traditional cheeses and dairy products are not for the faint of heart. Writer @georges_desrues takes PRIOR on an exploration of a few from various pockets of the world, from Sardinia to Tibet. ⁠⁠
⁠⁠
Highlighting head-turning techniques, involving everything from curing with ashes or pine tree bark, to working with fermentation-inducing mites, “these hyper-regional production methods and traditions turn out some of the most uniquely flavored cheeses on the map,” says Desrues.⁠⁠
⁠⁠
Follow the link in our bio for his story. #forthecurious

SIZING UP BRA (ITALY): Many go to Alba for truffles and Barolo for...Barolo, but the neighboring town of Bra doesn’t alw...
09/21/2021

SIZING UP BRA (ITALY): Many go to Alba for truffles and Barolo for...Barolo, but the neighboring town of Bra doesn’t always make it onto Piedmont itineraries; it should. Over the last 40 years, this small town has emerged as the heart of gastronomically obsessed Italians and visitors as well as the heartbeat of the Slow Food movement, home to their International University of Gastronomic Sciences, as well as the biannual festival, Cheese.⁠⁠
⁠⁠
Its culinary importance goes back much further, to farmers and producers who have sustained the region for generations, and passionate cooks who continue to push traditional ingredients and recipes forward. Writer @georges_desrues guides PRIOR through the restaurants and shops of Bra, including @giolitoformaggi, the best cheese shop in town, and Macellaria Scaglia, a butcher shop that revolves around a local cattle breed called razza piemontese.⁠⁠
⁠⁠
For a culinary sweep of the city, visit the link in our bio.⁠⁠
⁠⁠
Photos⁠⁠
1. @juliachewsthefat ⁠⁠
3. @valerianecchio

Address

262 Bowery, 5th Floor
New York, NY
10012

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm

Telephone

+12126190352

Alerts

Be the first to know and let us send you an email when PRIOR posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to PRIOR:

Videos

Awaken your sense of curiosity and wonder

PRIOR is a club for the curious that designs custom travel experiences around the globe. We believe in celebrating culture while preserving the diversity of the planet, creating once-in-a-lifetime experiences that illuminate the rare, the real and the wonderful.

Nearby media companies


Other New York media companies

Show All