Clock Wise Productions, Inc.

Clock Wise Productions, Inc. Clock Wise Productions is a boutique video production company. We offer DIY video production workshops for bloggers and small business owners.
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We help small businesses stand out from the crowd! You know how small businesses constantly need new clients to survive, but they wear so many hats it’s hard for them to prioritize? What we do is, we show them a simple, cost-efficient way to create quality videos for their company. Which allows our clients to grow their business because with good video they stand out from the crowd.

Operating as usual

06/09/2021
Reel Talk with Nina feat. Karianne Munstedt: Perfectionism Doesn't Leave You

Perfectionism doesn't leave us!

Anytime we try to do something new, we make ourselves vulnerable

💥 Starting our new business
💥 Trying a new skill
💥 Implementing a new strategy

We want to get it right, and we want to get it right NOW.

The thing is- perfect isn't really possible.

Even the best days and our strongest work can usually be improved upon.

But we have to show up and try anyway, knowing that our best is good enough.

And that we can always try for better tomorrow :)

Karianne Munstedt and I spoke a while back on one of my livestreams and she describes this feeling perfectly.

🧐 Are you moving past perfect❓

Let me know in the comments below.

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

Amplify Your Message to Stand Out and Be Heard on Social MediaA few weeks ago, I walked down my street in Central Harlem...
06/08/2021

Amplify Your Message to Stand Out and Be Heard on Social Media

A few weeks ago, I walked down my street in Central Harlem, Tigger in tow, when I saw two young men, rigging up a car curbside. They were in the process of squeezing an impossibly huge speaker into the trunk of their car.

My reaction the scenario went something like this:

😱 The Manhattanite in me immediately went to a dark place of being woken up in the middle of the night by supersonic, deadly-loud, pumping music.

💡 I also saw this as an opportunity to take a picture and write about it (sic! 😉).

🧐 I wondered if it was appropriate to ask the two men to take the picture. I did and they were happy to oblige, even pulled the boombox out a bit so it would show better.

😜 As I’m taking the picture, I’m trying my hardest to not shoot the license plate and at the same time explaining to them about the blog post I’m planning…

✅ Did they care about either? Nope. They just were happy to help someone who made a request.

So, why the speakers?

Looking at it from the young men’s point of view (I can only assume), they want to stand out and they want to be heard.

And isn’t that what we’re all doing in LinkedIn, and social media in general?

Stand out and be heard!

We want to be differentiated and recognized from the gazillion other business coaches on LinkedIn.

On LinkedIn we’re more muted about it, but the desired outcome is the same.

Statistically the best “speakers” on LinkedIn are videos – native video content increases your visibility by over 60% on LinkedIn.

Do you need some social media “speakers” to amplify your message? Our next FREE Create, Connect + Convert Masterclass is coming up on July 20th!

For more information about how to create a video marketing strategy to attract your ideal clients online, click on the link in our comments to sign up.

🧐 How do you stand out? What is your amplification of choice❓

Let me know in the comments below.

⤵️ Hit the comments below: GO! 💥

P.S.: Next time I’ll be annoyed by loud music, I’ll pretend it comes from “my speakers”. 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

Amplify Your Message to Stand Out and Be Heard on Social Media

A few weeks ago, I walked down my street in Central Harlem, Tigger in tow, when I saw two young men, rigging up a car curbside. They were in the process of squeezing an impossibly huge speaker into the trunk of their car.

My reaction the scenario went something like this:

😱 The Manhattanite in me immediately went to a dark place of being woken up in the middle of the night by supersonic, deadly-loud, pumping music.

💡 I also saw this as an opportunity to take a picture and write about it (sic! 😉).

🧐 I wondered if it was appropriate to ask the two men to take the picture. I did and they were happy to oblige, even pulled the boombox out a bit so it would show better.

😜 As I’m taking the picture, I’m trying my hardest to not shoot the license plate and at the same time explaining to them about the blog post I’m planning…

✅ Did they care about either? Nope. They just were happy to help someone who made a request.

So, why the speakers?

Looking at it from the young men’s point of view (I can only assume), they want to stand out and they want to be heard.

And isn’t that what we’re all doing in LinkedIn, and social media in general?

Stand out and be heard!

We want to be differentiated and recognized from the gazillion other business coaches on LinkedIn.

On LinkedIn we’re more muted about it, but the desired outcome is the same.

Statistically the best “speakers” on LinkedIn are videos – native video content increases your visibility by over 60% on LinkedIn.

Do you need some social media “speakers” to amplify your message? Our next FREE Create, Connect + Convert Masterclass is coming up on July 20th!

For more information about how to create a video marketing strategy to attract your ideal clients online, click on the link in our comments to sign up.

🧐 How do you stand out? What is your amplification of choice❓

Let me know in the comments below.

⤵️ Hit the comments below: GO! 💥

P.S.: Next time I’ll be annoyed by loud music, I’ll pretend it comes from “my speakers”. 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

As a small business owner, I’ve never been a big fan of paid advertising. There are some industries it works very well f...
06/07/2021
In-depth LinkedIn organic marketing guide

As a small business owner, I’ve never been a big fan of paid advertising.

There are some industries it works very well for, and good for them. But for me and my business, the ROI was never worth the time nor the money.

As a storyteller, I’ve always been much more attracted to growing my audience organically.

You all know that my preferred channel is LinkedIn, that’s why you see me on here so often 😎.

So when I came across an article by Demand Curve that outlined a comprehensive guide to acquiring organic leads on LinkedIn, my ears perked up big-time!

Not only does the article espouse many of my favorite posting practices:

Optimizing your posts for engagement
Finish your posts with a question
Post consistently

It also dives into a detailed step-by-step strategy for how to go from connecting with someone, to taking your relationship off-platform.

It’s a great resource and if you’re interested in acquiring organic leads on LinkedIn, I highly recommend you give it a read:

https://www.demandcurve.com/playbooks/linkedin-organic#qb73axi0d8qojdlati4wjs

🤔 What ‘golden rules’ do you follow when posting on LinkedIn❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

An in-depth guide to building an audience via LinkedIn organic content. Learn the advanced strategies used by LinkedIn experts.

06/04/2021
What Equipment Should You Be Using?

I’ll bet you the farm you already have everything you need to shoot video! 🐓

Alright I don’t actually have a farm. But you get the point.

❓Often people ask me what equipment they should get before they start shooting video.

💁🏽‍♀️ My answer? If you have a smartphone, you already have everything you need.

In the last couple of years, Smartphones’ video AND audio quality has improved exponentially.

The fact is- you just don’t need any fancy equipment to shoot your video anymore.

Ring lights, fancy microphones, soft boxes- these are all fun to play with. But all you really need is the multi-faceted production tool you carry in your pocket every day.

Check out the video below to learn about the ONE piece of equipment that I tell people they can buy when they start shooting content.

Then, click on the link in the comments to get my “Equipment and Shoot Day Checklist” to streamline your production process.

🤔 Are you a gearhead, or tech minimalist❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

06/03/2021
How to Create Closed Captioning for Video

Close Caption or Die, Or at the Very Least, Not Be Heard


💡 80% of all videos are consumed on a mobile device.

💡85% of all videos are being watched on a mobile device on mute.

(Someone smarter than me make the math what the overall % of all videos watched that makes 😜)

Bottom line: Use closed captioning on your social media videos! Always.

Don’t know how? Watch the video below for one way to go about it.

🤔 How are you dealing with your closed captioning ❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

🚨 ALERT ALERT 🚨Our Summer Cohort Is HERE! ☀️ ✅ Do you need a video STRATEGY that aligns with your marketing so that your...
06/02/2021

🚨 ALERT ALERT 🚨
Our Summer Cohort Is HERE! ☀️


✅ Do you need a video STRATEGY that aligns with your marketing so that your content is effective and cohesive?

✅ Do you need a SYSTEM to streamline and optimize your video marketing production?

✅ Do you need ACCOUNTABILITY to up your video marketing game?

Good news! Our Connect + Convert Cohort starts July 22nd.

Join us for an eight week long video marketing course to take ownership of your video marketing and attract your ideal clients.

Experience a transformation to owning your own voice and being fully self-expressed on video, AND get a playbook for you and your team to maintain and scale up your video success long-term!

Interested? Check out the link in our comments for more information.

🤔 Do you have an integrated video marketing strategy in place ❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions #ClockWiseCohort

🚨 ALERT ALERT 🚨
Our Summer Cohort Is HERE! ☀️


✅ Do you need a video STRATEGY that aligns with your marketing so that your content is effective and cohesive?

✅ Do you need a SYSTEM to streamline and optimize your video marketing production?

✅ Do you need ACCOUNTABILITY to up your video marketing game?

Good news! Our Connect + Convert Cohort starts July 22nd.

Join us for an eight week long video marketing course to take ownership of your video marketing and attract your ideal clients.

Experience a transformation to owning your own voice and being fully self-expressed on video, AND get a playbook for you and your team to maintain and scale up your video success long-term!

Interested? Check out the link in our comments for more information.

🤔 Do you have an integrated video marketing strategy in place ❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions #ClockWiseCohort

06/01/2021
Happy 24th Anniversary, Clock Wise Productions!

24 years of growth, pivots, amazingness, and some rough spots!

🎂 24 years today, on June 1st, 1997, Clock Wise Productions started official operations!

💻 Our first email hookup required me to crawl under the desk to switch out the phone jacks between my phone and my computer so I could download emails.

📇 I had a paper rolodex and needed a “real-person” assistant to man the phones while I was out with clients, or on location shooting. It was a different world.

👀 Watch the video for a funny story from our early days!

And, some things never change.

Like the first question I ask each client: Who is this for?

Or, in today’s speak: Who’s your client avatar 🤖?

As much as I love the ever-changing landscape of my industry, I do like to know that there are some universal truths that never change, no matter if you are producing content with a 16 mm Bolex camera, a RED, or your smartphone.

The target audience - and what you want them to do when they are finished watching - are why we do what we do!

Features, National TV commercials, documentaries, or social media “tissue” videos alike: The audience is your driver always.

I invite you to celebrate 🥳 with us!

🤔 What are some milestones that you have “glossed over”❓

⤵️ Hit the comments below: GO! 💥

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions #HappyAnniversary

05/27/2021
Branding Series: What To Wear On Camera

What Not To Wear: Video Edition

Does anybody remember the TV show What Not To Wear?

Some poor soul would be nominated by friends or family as a tragically terrible dresser, and two stylists would toss their whole wardrobe before reinventing their look, with much sass along the way.

I’m not much of a fashionista myself, and the best advice I can give to my video clients is to wear something they feel themselves in.

That said, if you DO want to up your video marketing game, there are a few Do’s and Don’ts to abide by!

DO: Wear saturated colors that suit you
DON’T: Wear black, stark white, or anything where you blend into your video background

DO: Stick to solid colors- bonus points if they match or compliment your brand colors!
DON’T: Wear any small or repeating patterns, which can cause optical illusions on camera

DO: Use different accessories to change up your look when you batch produce
DON’T: Wear anything that makes a lot of noise- stacked jewelry is cute, but can create distracting sounds on film

For more info on how I use my wardrobe to further brand awareness, check out my video below!

🤔 Do you have an on-camera wardrobe ❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

05/25/2021
Reel Talk feat. Emma Veiga-Malta: Design is Thinking Made Visual

What design ISN’T.

❌ Design isn’t decoration
❌ Design isn’t just your logo or brand colors
❌ Design isn’t optional

So what IS design? Famed graphic designer and filmmaker Saul Bass once said, “Design is thinking made visual.”

🌀 Design is how your brand colors subtly differentiate between your products
🌀 Design is the layout of your website that creates a flawless user experience
🌀 Design is a logo that has enough permutations to work across multiple platforms without ever losing its identity.

Design is a tool that conveys meaning- oftentimes in ways more subtle and persuasive than any copy ever could.

A few weeks ago I had a fantastic conversation with one of MY favorite designers and brand consultants, Emma Veiga-Malta, who covered everything from what colors to use on camera, to how to know when it’s time for a rebrand.

Catch the full conversation at the link in our comments.

🤔 What do you think is an example of excellent design❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#ReelTalk #LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

⭐️ Coming up on Reel Talk ⭐️ You’re cruising along. Life is good, business is moving at a clip.  Then all of the sudden....
05/24/2021

⭐️ Coming up on Reel Talk ⭐️

You’re cruising along. Life is good, business is moving at a clip.

Then all of the sudden...WHAM! You’re struck by a curveball. ⚾️

Life has a way of throwing us for a loop right when we least expect it.

So how do you deal when you’re thrown for a loop? Is it possible to plan for the unexpected at all?

This week on Reel Talk, I’m joined by Clock Wise’s own Content Strategist, Robin Friend as we discuss some of the curveballs we’ve navigated over the last year. Tune in for the lessons we’ve learned, and insight into how we are navigating the unexpected now, and planning for it in the future.

Stop by in real time to ask questions and to tell us how YOU’VE handled the unexpected in your business and life!

Wednesday May 26th. 10am EDT. Hope to see you there!

🤔 How do you plan for the unexpected❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#ReelTalk #LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

⭐️ Coming up on Reel Talk ⭐️

You’re cruising along. Life is good, business is moving at a clip.

Then all of the sudden...WHAM! You’re struck by a curveball. ⚾️

Life has a way of throwing us for a loop right when we least expect it.

So how do you deal when you’re thrown for a loop? Is it possible to plan for the unexpected at all?

This week on Reel Talk, I’m joined by Clock Wise’s own Content Strategist, Robin Friend as we discuss some of the curveballs we’ve navigated over the last year. Tune in for the lessons we’ve learned, and insight into how we are navigating the unexpected now, and planning for it in the future.

Stop by in real time to ask questions and to tell us how YOU’VE handled the unexpected in your business and life!

Wednesday May 26th. 10am EDT. Hope to see you there!

🤔 How do you plan for the unexpected❓

⤵️ Hit the comments below: GO! 💥

Please give me a like 👍🏼 if you learned something!

AND: Send me a connection request mentioning this post to see how I can help you have your video marketing go Clock Wise as well 💥

#ReelTalk #LinkedInVideo #ContentMarketing #VideoMarketing #ClockWiseProductions

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New York, NY
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