Clock Wise Productions, Inc., New York, NY (2025)

We help small businesses stand out from the crowd! You know how small businesses constantly need new clients to survive, but they wear so many hats it’s hard for them to prioritize? What we do is, we show them a simple, cost-efficient way to create quality videos for their company. Which allows our clients to grow their business because with good video they stand out from the crowd.

07/29/2025

Some of my LinkedIn content performs much, much better than my average.

Every time the new LinkedIn Algorithm report drops, I have to re-wrestle with the question, “Why?”.

What’s the secret? How do I get my content to hit the most eyeballs 👀 on LinkedIn? Is it ...

🤔 Having more 🚶🏾‍♀️followers and connections?
🤨 Working my fingers overtime writing cold DMs? 😱
😧 Spending $$ on paid advertising? 🙈

No, no, no!

The current secret is to… […whispers ] “make LinkedIn content sharable!”

When content gets shared by someone else, it’s a strong signal to LinkedIn’s algorithm that the post is valuable.

In addition to the boost received from that person’s audience, the share itself triggers the LinkedIn algorithm to show that content to more second- and third-degree connections, and that – my friend – triggers exponential reach.

It also signals trust within the community of the person who shared – because we all know – we share cool, valuable, outstanding, and newsworthy content!

Regardless of what type of content you’re creating, I also want to share three great ways your current audience members can support you and your content:

🧨 Share, Send, and Save!

♻️ Sharing (aka Reposting): The most valuable type of share, this is when someone reposts your content with or without commentary to their own profile. It creates a new post that’s visible to their network and links back to your profile. This is how your content lands in front of fresh eyeballs! Suddenly you have a whole new audience and lifespan for your post.

⏩ Sending: This is when folks want to share your post directly with one other person (or a small group). It’s essentially like reposting but through DM’s.

🧷 Saving: Beyond sharing directly with others, saving a post is the ultimate signal of value. It tells LinkedIn that your content is worth revisiting, which the algorithm rewards with increased visibility.

🚫 What you want to avoid, is to “beg” for reposts or saves directly in the post itself. It might be viewed as engagement bait and can backfire by the algorithm and by the beg-ees [new word?].

🤔 What content of yours gets shared the most (or what type of content do you share the most)❓
⤵️ Hit the comments below and share your thoughts! 💬

Want more insights on LinkedIn best-practices along with an instant fan-club of folks to help boost your content?

Check out my LinkedIn Engagement Group: https://clockwiseproductions.com/leg-up/

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💥 Hi, if we haven’t met yet, I am Nina. I make it easy for service-based entrepreneurs and visual artists to create consistent content they love, so they can organically attract their ideal audience on LinkedIn.

07/22/2025

"Before you can improvise, you need to be perfect on the piano"

That quote is often attributed to Wolfgang Amadeus Mozart although I’m sure he would have said it more eloquently and also added in profanity.

That brings me to my new passion for drawing (not the profanity, the learning to be perfect before you get to improvise).

Our teacher - Eric March of the Art Students League – is quite adamant that we see as closely to reality as possible and draw THAT.

In the exercise below we were only allowed four tones of gray to reproduce the photo.

Where are the near blacks, where are the near whites, where are the in between grays, and how do they play off each other?

Is the wall on the building to the right white? No, it’s not, but in relationship to the four other tonalities it is.

As a beginner drawer I’m not (yet) improvising. I’m learning how to take my teacher’s guidance and follow step by step, so I can learn how to look deeper and thus reproduce more faithfully.

Would I want to be a hyper realist painter down the road?

No – I wouldn’t have the patience for it, but I want to have a solid base in looking, seeing, and reproducing, so I CAN improvise.

Because:
➡️ Improvisation is based on deep, deep knowledge, not on fantasy ⬅️

Nowadays I mostly find myself improvising with LinkedIn content creation and strategy. I’ve been all-in on LinkedIn for so long (7 years at this point) that the most fun I have is playing with new forms and content mediums to see what gets me the best results.

If you are not yet ready to improvise your LinkedIn content strategy and want some guidance, hit me up! In the comments, in a DM, via email – just do it!

🤔 Where is your deep knowledge that allows you to improvise❓
⤵️ Hit the comments below and share your thoughts! 💬

_____
💥 Hi, if we haven’t met yet, I am Nina. I make it easy for service-based entrepreneurs and visual artists to create consistent content they love, so they can organically attract their ideal audience on LinkedIn.

07/15/2025

I’m all in favor of working WITH the LinkedIn Algorithm, but never “for” it.

And I’m also all for focusing on great content and consistent posting first and believe that everything else will fall in place thereafter including the algorithm.

So, when I read about “consumption rate vs. dwell time” stats on LinkedIn (see Richard v d Blom’s Algo report), my eyes start to focus on something in the far-off distance, and my brain goes foggy (England fog).

And yet.

Here I am telling you about dwell time and consumption rate – BECAUSE it feeds the “great content and consistent posting first” belief.

Until recently, dwell time (how long people engage with your content) has been “ze” LinkedIn metric.

If you wanted to have massive dwell time, so the algorithm would share your content with more eyeballs, you would put out a long video or a 100-slide carousel, great content be damned. Because – even if people didn’t make it past slide 14 – they had spent looking at those 14 slides and stayed with your content.

But this year, LinkedIn is shifting their focus to consumption rate.

I know, I know, bear with me:

Consumption rate is the percentage of your post that’s being consumed by your audience.

So having a 10-slide deck that people finish flipping through has more value than a 100-slide deck that people get 20-slides into.

Same with video: 3 minutes watched of a 9-minute video is less valuable than finishing a 1-minut video. The latter is a 100% consumption rate, the prior is 33% consumption rate.

😆 🤣 NOW you understand what I’m taking about, when I mention brain fog, right?

What are examples of good content for consumption rate, you ask?

🎥 Videos under 2 minutes: All you need is a good hook, concise content, and compelling call-to-action
🎠 Carousels of 5-10 slides: Give it context in the post and a visual to allows for quick intake
📚Text posts with clear breaks (sic!). Nina Note: A touch of light-heartedness goes a long way!
🙋🏻‍♀️ Polls: They are fast to engage with and if your audience engages, you got 100% consumption rate written all over it! 💥

🤔 Do you create content for dwell time or consumption rate, or neither❓
⤵️ Hit the comments below and share your thoughts! 💬

And talking of consuming stuff:

I run a LinkedIn Engagement Group – it’s a membership – think of it as an instant LinkedIn Fan Club with a LinkedIn Mastermind built in. It’s pretty cool.

This kind of advice and guidance is what keeps our members renewing quarter after quarter and it makes sure that they get the best engagement bang for posting buck.

Check out details here: https://clockwiseproductions.com/leg-up/

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💥 Hi, if we haven’t met yet, I am Nina. I make it easy for service-based entrepreneurs and visual artists to create consistent content they love, so they can organically attract their ideal audience on LinkedIn.

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New York, NY
10026

Website

http://www.clockwiseproductions.com/

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