TheBarnYardGroup

“TheBarnYardGroup is a Convergence Solutions, Entertainment Development and Creative Management Group, leading in the digital world by converging curators, content, causes and trusted communities to create unique brand engagement. We work across multiple customer engagement platforms to create innovative solutions which educate, empower and provide a better brand experience for consumers"

“TheBarnYardGroup is a Convergence Solutions, Entertainment Development and Creative Management Group, leading in the digital world by converging curators, content, causes and trusted communities to create unique brand engagement. We work across multiple customer engagement platforms to create innovative solutions which educate, empower and provide a better brand experience for consumers"

Operating as usual

Stockholm Business School
01/27/2016
Stockholm Business School

Stockholm Business School

Open Lecture: The Economics of Exclusion
The exclusion of women inhibits growth and disrupts markets all over the world - come and listen to Professor Linda Scott (Oxford University) as she explains this argument during an open lecture at Stockholm Business School on January 28.

The Ultimate Guide To Instagram Marketing
01/03/2015
The Ultimate Guide To Instagram Marketing

The Ultimate Guide To Instagram Marketing

Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell th…

Kelly's Kitchen
12/20/2014

Kelly's Kitchen

Yesterday my @atkellyskitchen (along w my goat in the living room) got a wonderful shoutout from my friends Nasdaq in #TimesSquare (adore you @machiz) #igniteyourambition for #2015

Shareablee
12/03/2014

Shareablee

Here’s Why Beyoncé Is Just Better at Instagram Than Taylor Swift via Shareablee data in @Adweek
READ MORE.... http://ow.ly/FeLCR

#instagram #community
11/28/2014
Instagram Growth: How to Build a Community on Instagram

#instagram #community

Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Ex…

How to Take Your Visual Content to the Next Level
11/19/2014
How to Take Your Visual Content to the Next Level

How to Take Your Visual Content to the Next Level

Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I'll share how to search Pinterest, Instagram and Facebook fo…

@foodtweeks groundswell campaign with influencers across the country #foodtweeks4foodbanks
07/23/2014

@foodtweeks groundswell campaign with influencers across the country #foodtweeks4foodbanks

PR Tips on How to Harness Instagram and Pinterest
06/08/2014
PR Tips on How to Harness Instagram and Pinterest

PR Tips on How to Harness Instagram and Pinterest

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effec…

Remarkable Arianna Huffington Interviewed by Claudia Chan - Speaker #SHESummit ... TODAY NYC! If you were not able to at...
06/05/2014

Remarkable Arianna Huffington Interviewed by Claudia Chan - Speaker #SHESummit ... TODAY NYC! If you were not able to attend this years conference you can still watch it live streaming from here: http://bit.ly/1hfG3Rp

Remarkable Arianna Huffington Interviewed by Claudia Chan - Speaker #SHESummit ... TODAY NYC! If you were not able to attend this years conference you can still watch it live streaming from here: http://bit.ly/1hfG3Rp

"It's important that women make noise" @lexschroeder on the importance of women centered conferences like #SheSummit  ht...
06/05/2014
Women Organize Conferences, People Get Nervous - Take The Lead

"It's important that women make noise" @lexschroeder on the importance of women centered conferences like #SheSummit http://bit.ly/1rM78jO


On May 16, The New York Times ran a piece, “Feminism, One Conference at a Time” pointing to how women’s leadership conferences are on the rise and this movement/industry will only continue to grow. While many argue these conferences cater to the privileged few, I think they represent something absol…

Join remarkable speakers at the upcoming #SHESummit Ambassador Samantha Power , United States Ambassador to the United N...
06/02/2014

Join remarkable speakers at the upcoming #SHESummit Ambassador Samantha Power , United States Ambassador to the United Nations will be on the podium http://bit.ly/1ikQONe

Join remarkable speakers at the upcoming #SHESummit Ambassador Samantha Power , United States Ambassador to the United Nations will be on the podium http://bit.ly/1ikQONe

6 Tips for Instagram: Spreading Your Message without Being Spammy
04/21/2014
6 Tips for Instagram: Spreading Your Message without Being Spammy

6 Tips for Instagram: Spreading Your Message without Being Spammy

If you're an Instagram user, you've probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.

@jonathansalem inspires us!
04/19/2014
Ink Shot

@jonathansalem inspires us!

Today, a shot was heard around the world. When the American Revolution became a shooting war at Lexington and Concord on this day in 1775, the information war had been raging already for weeks. The...

Greening STEM Learning Center | National Environmental Education Week
04/13/2014
Greening STEM Learning Center | National Environmental Education Week

Greening STEM Learning Center | National Environmental Education Week

Solutions to 21st century environmental challenges often result from STEM knowledge and skills. Hands-on environmental education projects enrich STEM learning and offer an exciting opportunity to engage more students in STEM. Recognizing the role of the environment as a portal for STEM learning, EE…

Great Visual Storytelling Tools to Make Your Content Go Viral - Curatti
04/12/2014
Great Visual Storytelling Tools to Make Your Content Go Viral - Curatti

Great Visual Storytelling Tools to Make Your Content Go Viral - Curatti

In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …

@davidhoffmanca #storytelling
04/06/2014
The Simple Science To Good Storytelling

@davidhoffmanca #storytelling

Listening to a compelling story activates different parts of the brain, and luckily putting together a good tale isn't always that difficult.

CA Technologies
03/25/2014

CA Technologies

More than 75% of orgs have seen or expect to see significant benefit from their mobility initiatives: http://bit.ly/1m84GOj

@dcbygbounce @gelbva - This applies to your #socialmedia brand strategy also! #likeability #shareabilty #community
03/21/2014

@dcbygbounce @gelbva - This applies to your #socialmedia brand strategy also! #likeability #shareabilty #community

Don't negotiate a job offer until you've read these 15 rules: http://bit.ly/1gap5Tc

#reputation @jonathansalem #THERE
03/12/2014
GM: In German, the word is "sh*tstorm"

#reputation @jonathansalem #THERE

MISSION:INTANGIBLE, the blog of the Intangible Asset Finance Society, offers critical comments on intangible asset, corporate reputation, and finance; supplemented by quantitative reputation metrics.

Edutopia
03/08/2014

Edutopia

Love social media? Learn how you can use it to make learning more fun and relevant: http://bit.ly/1f8EmT8.

Editors' Favorite Fashionable Finds - Martha Stewart Weddings Fashion & Beauty
03/02/2014
Editors' Favorite Fashionable Finds - Martha Stewart Weddings Fashion & Beauty

Editors' Favorite Fashionable Finds - Martha Stewart Weddings Fashion & Beauty

Browse Martha Stewart Weddings' Editors' Favorite Fashionable Finds collection. Unique designer wedding gowns & bridesmaid dresses in short, mermaid & ball gown styles with sleeves or color. Also see hairstyles, makeup ideas & accessories at MarthaStewartWeddings.com.

@jonathansalem follow him
02/28/2014
Are Purchase Decisions Rational?

@jonathansalem follow him

Every decision a person makes is rational, insomuch that there's a reason for anything someone decides to do. Marketers would do well to respect this fact since, when decisions prove misplaced or irrational, brands are often held to blame.

#greatREAD Emily Bennington and it highlights our #byg ceo @gelbva -around her lessons learned @MasterCardWorldwide
02/27/2014
Fiscal Femme Book Club - Interview with Emily Bennington

#greatREAD Emily Bennington and it highlights our #byg ceo @gelbva -
around her lessons learned @MasterCardWorldwide

Watch our interview here where we chat about her motivation for writing the book, the first step any woman can take today to take charge of her success and some important lessons she learned in her career.

Address

15 Central Park W, Apt G104
New York, NY
10023

Telephone

(646) 532-1512

Products

2010-11 Client Comments and References
Aug 11, 2011 Leslie McGuirk (International Best Selling Author/Products/Interactive/Show Development)
"Donnetta Campbell is a patron saint of creative souls. I have seen her working magic for several years, and I am incredibly impressed with how she navigates through these very complicated worlds of social media, publishing, entertainment, etc. One of her great strengths is that she is a master builder of projects. She has an innate ability to harness the brains of the business world with those of us who have layers of creative talent, but often do not know where to go with our gifts. She helps us figure out ways to monetize our talent. Donnetta is swift too. There is something so wonderful about working with someone who says she will do something and it gets done. I have found this to be a rare quality. She is a total class act, and a pleasure to partner because she truly protects creative souls. She is a trusted adviser."
Leslie McGuirk www.lesliemcguirk.com

The Michael Bolton Charities - Agency of Record
“This group is wonderful to know - and thank you for your generosity. Have great faith in you!” Jan 2011
“Pretty amazing - you are inspiring and awesome!!!” April 2011 after we executed our first event with the MBC
“This team pulls out all of the stops and has done more in one event than we have seen in 10 years of consultants- they are the real deal.” Sept 2011 after Ojai, CA benefit with celebrities including Clint Eastwood, Nick Jonas and BMI Records Chairman Del Bryant
Jacqueline J. Smaga, Executive Director, The Michael Bolton Charities www.themichaelboltoncharities.com

Aug 2011 Gina’s Ink - Agency of Record
“Donnetta and her team are already inspired angels - and rolling out our digital concept ChangeMyWorldNow a new kids platform - around a national launch of my book ‘Cassandra’s Angel,’ a United Nations event and a 20 city bus tour leading to entertainment development projects international roll-out.”
Gina Otto, Founder/Author www.CassandrasAngel.com www.ChangeMyWorldNow.com

Voices Against Brain Cancer (VABC) - Celebrity Fundraising Events/ Global Concert development/10,000 runners NYC Fred Elbow Run/Agency of Record
“BarnYardGroup is a gift and trusted partner- we are with them for the long run.”
Mario Lichtenstein, Founder and Executive Director, VABC www.voicesagainstbraincancer.org

July 2011 The Seekers Series - Book/TV/Wordsmith/Product Sponsors/Movies
“I have worked with Donnetta Campbell during the past year, and found her to be credible, helpful and that her expertise has made meaningful positive difference in the marketing of my books.
She and her team have presented unique marketing concepts using social media that has shown to be very effective. Additionally, she has executed on all commitments she has taken on regarding my projects.
I would highly recommend her services for the new digital landscape of book and entertainment marketing.”
John O’Melveny Woods, Award-Winning Author, Return to Treasure Island, Jesse James Secret, The Seekers (Fall 2011) www.theseekers.com www.treasureislandbook.com www.jessejamessecret.com

August 2011 Cancer Schmancer - Official Fashion Week Event and Goldie Hawn Foundation
“As CEO of Cancer Schmancer, Fran Dreschers non-profit dedicated to early detection and prevention of cancer, I am delighted to offer the following recommendation for Donnetta Campbell and the BarnYardGroup team for their amazing ability to jump into any project or event and offer top tier support on every possible level. We have had great results with them even when the lead time was short and tasks were challenging. Donnetta has an amazing ability to shift gears to activate the right team overnight to get the job done with ease and professionalism. The team is seasoned, well connected and devoted professionals who each have a passion for causes, campaigns and in making a difference; and the team is wonderfully diverse in experience and relationships. I have utilized their services numerous times in the past for Fran Drescher's Cancer Schmancer and also Goldie Hawn's charity, The Hawn Foundation. Donnetta has an instinct for handling Strategy, Social Media and PR and her team is brilliant in her orchestrating and executing messages into today's viral, many too many communities as well as in traditional media realms.

The BarnYardGroup team also has experience in helping the philanthropic world learn to utilize and activate the important tools which today’s technology and media offer. We are currently working with BarnYardGroup team to lay out this landscape for our long term interests and highly recommend that you are "in good hands" with Donnetta and her team as your guide. They are a team of trusted, discreet but hard-working, smart veterans who can help any cause effort through any type of challenge and come out with the best possible result.

They have also worked to recently support two major Hawn Foundation events, after handling a large scale official IMG Fashion Week event at Lincoln Center. They handled social media, pr (a major press announcement), event listings, a photographer, and also brought many influencers to the event, as well as pre event publicity and media coverage after-wards. We were more than pleased!”

Laurie Meadoff, CEO, Cancer Schmancer, Inc. www.cancerschmancer.org

March 2011 Soldiers, Sailors, Marines and Airman’s Club (SSMAC)
"The words cannot do Donnetta Campbell and her group of pro’s justice. She has saved my WW1 charity many times from executing a large scale Aretha Franklin Concert and Times Sq Live event in less than 6 weeks’ notice to developing some fantastic ideas for Fleet Week. Please call me for a long heartfelt endorsement. I trust her totally with all of my contacts. She has been a key advisor for many, many years."
Hazel Cathers, Executive Director, SSMAC www.ssmaclub.org

April 2011 Friends of the United Nations
“We are so impressed with this wonderful group of Sr advisors lead by Donnetta Campbell- they executed a full strategy around our existing assets from UN” roundtable events to our popular “Wear My Hat” campaign that they made happen at MB Fashion Week literally overnight."
Dr. Noel J. Brown, President & CEO, Friends of the United Nations www.fotun.org

Nov 2010 SmileyFaces Foundation/”O” Magazine
“I can say without hesitation that Donnetta is the hardest working, most innovative person in the PR space right now. My foundation couldn't have achieved the level of recognition it did without her. Look forward to sitting down and working together soon on any of her projects.”
Adam Bell, Executive Managing Editor, "O" Magazine www.smileyfacesny.com

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