Viacom Global Insights

Viacom Global Insights Viacom Global Insights reveals emerging trends about our audiences around the world.

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their ...
08/22/2019
Japanese Kids Look for the Positive, But Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
06/05/2019
For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role mo...
03/27/2019
In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure ...
03/21/2019
Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

A great line-up, top-notch production, and interesting location are the starting point.
02/20/2019
What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

A great line-up, top-notch production, and interesting location are the starting point.

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
02/07/2019
Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.
12/11/2018
Colombian Kids Use Online Games and TV to Cope with Stress

Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.

Kids in Colombia are forward-thinking, self-assured, tech-savvy – and don’t take social media too seriously.

Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.
11/21/2018
Celebrating Quality Content on World TV Day

Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.

Each November 21st, we acknowledge TV’s unprecedented ability to entertain, inspire and inform.

Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government ...
11/15/2018
Wanting Political Change, More Young Americans Voted in the Midterm Elections

Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election

Americans aged 15 to 34 followed political news and were less skeptical about their ability to influence the government in the month before the election.

Viacomcbs Global Insights's cover photo
10/29/2018

Viacomcbs Global Insights's cover photo

Our research reveals how marketers and content creators can reflect the families of today
10/10/2018
How to Speak to Today’s Global Families

Our research reveals how marketers and content creators can reflect the families of today

Our research reveals how marketers and content creators can reflect the families of today

A new quiz based on our latest research tests your understanding of today’s teen market
10/02/2018
Test Your Knowledge of Teens

A new quiz based on our latest research tests your understanding of today’s teen market

A new quiz based on our latest research tests your understanding of today’s teen market

Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect ...
09/06/2018
As the Midterm Elections Approach, Young Americans Trust Their Own Generation the Most

Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes

Americans aged 15 to 34 are wary of current leadership, excited about politicians who care about the issues that affect them, and want to make a difference with their votes.

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans wan...
08/09/2018
For American Consumers with Multiple Streaming Devices, It’s All About the Content

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

With an average of nearly 4 remotes to juggle, using multiple devices can be complicated – but in the end, Americans want access to the shows and movies they want to see.

How and why global consumers are using social media, in their own words.
07/19/2018
Social for Everyone: The Video

How and why global consumers are using social media, in their own words.

How and why global consumers are using social media, in their own words.

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