Viacomcbs Global Insights

Viacomcbs Global Insights ViacomCBS Global Insights reveals emerging trends about our audiences around the world.

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06/29/2020

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01/02/2020

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Viacomcbs Global Insights
12/17/2019

Viacomcbs Global Insights

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years int...
11/06/2019
In the US, Social Video Helps Young Women Navigate Each Life Stage

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

Brands mean a lot to them – and social content influences their purchases.
09/18/2019
For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

Brands mean a lot to them – and social content influences their purchases.

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ...
08/28/2019
American Teens Define and Establish Themselves on Social Media, But There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their ...
08/22/2019
Japanese Kids Look for the Positive, But Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
06/05/2019
For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role mo...
03/27/2019
In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure ...
03/21/2019
Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

A great line-up, top-notch production, and interesting location are the starting point.
02/20/2019
What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

A great line-up, top-notch production, and interesting location are the starting point.

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
02/07/2019
Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

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