
06/29/2020
Viacomcbs Global Insights's cover photo
ViacomCBS Global Insights reveals emerging trends about our audiences around the world.
Viacomcbs Global Insights's cover photo
Viacomcbs Global Insights's cover photo
Viacomcbs Global Insights
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.
In a recent study, we profiled the American podcast landscape.
In a recent study, we profiled the American podcast landscape.
They’re most likely to watch a video all the way through if it’s funny.
They’re most likely to watch a video all the way through if it’s funny.
New research on Filipino young people and their sentiments about power.
New research on Filipino young people and their sentiments about power.
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.
Brands mean a lot to them – and social content influences their purchases.
Brands mean a lot to them – and social content influences their purchases.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.
New research uncovers why many don’t participate in social causes, despite their interest.
New research uncovers why many don’t participate in social causes, despite their interest.
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
They’re less likely than people globally to use social media – as well as to worry about its drawbacks.
They like their videos short and funny, according to a recent study for our Awesomeness brand.
They like their videos short and funny, according to a recent study for our Awesomeness brand.
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.
Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.
Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
Teens can make endless choices about who they are each day, and that is sometimes overwhelming.
They primarily learn about politics from people they know and stay informed via the internet.
They primarily learn about politics from people they know and stay informed via the internet.
Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.
Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.
Our latest research on Polish kids aged 6 to 11.
Our latest research on Polish kids aged 6 to 11.
American teens are more comfortable connecting with others online than in person.
American teens are more comfortable connecting with others online than in person.
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.
Our latest insights on TV viewing behavior in Australia.
Our latest insights on TV viewing behavior in Australia.
Insights on kids aged 6 to 11 in Hungary.
Insights on kids aged 6 to 11 in Hungary.
In Japan, a new lawsuit to legalize same-sex marriage made headlines. News is a powerful influence upon LGBT acceptance there.
A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.
A great line-up, top-notch production, and interesting location are the starting point.
A great line-up, top-notch production, and interesting location are the starting point.
Our latest insights on teens in the UK
Our latest insights on teens in the UK
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle
Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.
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