Viacomcbs Global Insights

06/29/2020

Viacomcbs Global Insights's cover photo

01/02/2020

Viacomcbs Global Insights's cover photo

12/17/2019

Viacomcbs Global Insights

11/06/2019

In the US, Social Video Helps Young Women Navigate Each Life Stage

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

Our new study delves into the needs that social video serves for girls and women as they move from the teenage years into adulthood.

10/30/2019

Who’s Listening (and Not Listening) To Podcasts in the US?

In a recent study, we profiled the American podcast landscape.

In a recent study, we profiled the American podcast landscape.

10/23/2019

In Online Videos, American Teens Know What They Like

They’re most likely to watch a video all the way through if it’s funny.

They’re most likely to watch a video all the way through if it’s funny.

10/15/2019

In the Philippines, Young People Are Collaborative and Believe Change Can Happen Within the System

New research on Filipino young people and their sentiments about power.

New research on Filipino young people and their sentiments about power.

09/25/2019

Among Global Youth, Climate Change Is the Most Important Issue

Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.

Worldwide climate strikes are evidence of this generation’s belief in the power of collectivism.

09/18/2019

For American Teens, Brands Really Matter

Brands mean a lot to them – and social content influences their purchases.

Brands mean a lot to them – and social content influences their purchases.

09/11/2019

In the US, Podcasts Serve Different Needs for Different Age Groups

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

Kids and teens listen to relax, while adults enjoy podcasts for companionship and learning.

08/28/2019

American Teens Define and Establish Themselves on Social Media, But There Is a Dark Side

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

They use these platforms to try on new identities, determine their place in the social order, search for answers, share ideas, and connect with others. It’s not always positive, however.

08/22/2019

Japanese Kids Look for the Positive, But Worry about Failure

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

They like to have fun with loved ones and watch TV. Smartphones, tablets, and social media play less of a role in their lives.

08/14/2019

Global Young People Are Socially Aware, but Face Some Barriers to Getting Involved

New research uncovers why many don’t participate in social causes, despite their interest.

New research uncovers why many don’t participate in social causes, despite their interest.

08/07/2019

For Kids in Spain, Time with Loved Ones Is the Antidote to Stress

Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.

Spanish families are tight-knit, with kids who see themselves as curious, optimistic, persistent and resilient.

07/31/2019

Australians Are More Optimistic about Social Media’s Benefits

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

They’re less likely than people globally to use social media – as well as to worry about its drawbacks.

07/24/2019

Online Videos Keep American Teens Learning, Laughing, and Entertained

They like their videos short and funny, according to a recent study for our Awesomeness brand.

They like their videos short and funny, according to a recent study for our Awesomeness brand.

07/16/2019

Around the World, Young People Are Embracing Their Collective Power

Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.

Social media has offered up new role models for power, as well as more collaborative and inclusive ideas of what power can be.

06/19/2019

Italian Women Are Skilled Multitaskers Who Strive for More Balance

Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.

Playing multiple roles at home and at work, they struggle for more equality than they’ve been able to achieve.

06/12/2019

Global Attitudes on Sexual Diversity Continue to Improve, But Discrimination Remains Commonplace

Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.

Celebrity acceptance and increased media representation are key factors driving LGBT acceptance.

06/05/2019

For American Teens, Identity Is on a Spectrum

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

Teens can make endless choices about who they are each day, and that is sometimes overwhelming.

05/29/2019

In Mexico and Colombia, Young People Want Honest Politicians and See Corruption as a Major Issue

They primarily learn about politics from people they know and stay informed via the internet.

They primarily learn about politics from people they know and stay informed via the internet.

04/25/2019

LGBT Representation in Entertainment Is Changing Some Minds in Kenya, Where Homosexuality Is a Crime

Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.

Kenya banned a movie that received international recognition, but people there are developing more favorable perceptions of the LGBT community.

04/17/2019

Polish Kids Have More Access to Devices and Social Media than Their Global Peers

Our latest research on Polish kids aged 6 to 11.

Our latest research on Polish kids aged 6 to 11.

04/03/2019

For Teens in the US, Smartphones Are the Modern Security Blanket

American teens are more comfortable connecting with others online than in person.

American teens are more comfortable connecting with others online than in person.

03/27/2019

In Canada, Parents Want Kids to Learn From Experience

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

Canadian parents foster independence and resilience in their kids, and believe that grandparents are influential role models.

03/21/2019

Teenage Fears

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

Today’s teens around the world struggle to understand the complex world they see through social media and feel pressure to succeed.

03/14/2019

In Australia, Viewers Are Passionate About Content and Prefer to Watch on a TV Set

Our latest insights on TV viewing behavior in Australia.

Our latest insights on TV viewing behavior in Australia.

03/06/2019

Hungarian Kids Are in Touch with Their Emotions and Find Happiness with Their Families

Insights on kids aged 6 to 11 in Hungary.

Insights on kids aged 6 to 11 in Hungary.

02/27/2019

Support for Marriage Equality Is Growing in Japan, and a New Lawsuit Could Help

In Japan, a new lawsuit to legalize same-sex marriage made headlines. News is a powerful influence upon LGBT acceptance there.

A Valentine’s Day lawsuit to legalize same-sex marriage in Japan made international headlines. News is an especially powerful influence upon LGBT acceptance there.

02/20/2019

What Global Consumers Want in a Music Festival

A great line-up, top-notch production, and interesting location are the starting point.

A great line-up, top-notch production, and interesting location are the starting point.

02/14/2019

UK Teens Are Ambitious and Feel Pressure to Succeed

Our latest insights on teens in the UK

Our latest insights on teens in the UK

02/07/2019

Watch Now: Generations

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

A new video illustrates our key insights about Gen Z, Millennials, Gen X and Baby Boomers.

01/25/2019

American Young Adults Are “Living Rich” With Accessible Luxuries

Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle

Emerging adults in the US enjoy affordable conveniences today and plan to save when their income catches up to their lifestyle.

01/16/2019

Americans Are Interested in vMVPD Service Trials, and Wish They Could Be Longer

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

Consumers in the US want convenient access to only the content they want to see. vMVPDs make it easy to test out a new option.

01/10/2019

At Music Festivals, Global Consumers Will Pay More for an Amazing Experience

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.

Beyond the ticket, festivalgoers spend money on VIP add-ons, travel, food and drinks, and more.