Amstelnet

Amstelnet AmstelNet's mission is to maximize the sales of subscriptions over the internet. We are an agency that specializes in improving (print) subscription sales for publishers (inter)national and regional over the Internet and we know we will increase the subscription sales of your magazines by at least 8%.

Operating as usual

Our latest edition of ‘Spotlight’, which unearths golden rules for successfully packaging and selling digital content.‘S...
04/03/2013

Our latest edition of ‘Spotlight’, which unearths golden rules for successfully packaging and selling digital content.

‘Spotlight’ contents:
• With testimonials from global publishers such as The Wall Street Journal and The Financial Times ‘Spotlight’ also interviews The Economist’s Global Head of Digital Marketing about their decision to stop bundling digital with paper and charge customers more for the privilege of both. We also ask his views of on app design, content aggregators and middlemen such as iTunes.

• As an aid, we’ve also included a checklist used by publishers to map their own situation against their digital aspirations.

As always, we welcome all questions regarding digital content sales and sales in general and would be happy to share examples of the solutions that are up and running live for our clients.

Our latest edition of ‘Spotlight’, which unearths golden rules for successfully packaging and selling digital content.

‘Spotlight’ contents:
• With testimonials from global publishers such as The Wall Street Journal and The Financial Times ‘Spotlight’ also interviews The Economist’s Global Head of Digital Marketing about their decision to stop bundling digital with paper and charge customers more for the privilege of both. We also ask his views of on app design, content aggregators and middlemen such as iTunes.

• As an aid, we’ve also included a checklist used by publishers to map their own situation against their digital aspirations.

As always, we welcome all questions regarding digital content sales and sales in general and would be happy to share examples of the solutions that are up and running live for our clients.

Untitled Album
01/09/2013

Untitled Album

Economist Email campaign
11/28/2012

Economist Email campaign

We keep getting questions if you can use any template design your designers can come up with In StyleBooster. The answer...
11/19/2012

We keep getting questions if you can use any template design your designers can come up with In StyleBooster. The answer is YES! Take a look at how creative some of our clients designdepartment is.

We keep getting questions if you can use any template design your designers can come up with In StyleBooster. The answer is YES! Take a look at how creative some of our clients designdepartment is.

11/06/2012
Pearson Said Exploring Financial Times Sale as CEO Leaves

Pearson Said Exploring Financial Times Sale as CEO Leaves

Pearson Plc is planning to explore a sale of the Financial Times newspaper as the company focuses on its faster-growing education business, people with knowledge of the situation said.

BE INSPIRED:In our Q2 SubsBooster™ Performance Index, we dubbed the Rescue Double Up-Sell moment as the client “Putty Zo...
10/24/2012

BE INSPIRED:
In our Q2 SubsBooster™ Performance Index, we dubbed the Rescue Double Up-Sell moment as the client “Putty Zone”. Indeed your customers seem to be falling over themselves to take whatever offer you make them at this point in the sign up process. Conversion rates in Q2 were as high as high as 65.5% and have increased to 78.7% in Qu3.

AMSTELNET RECOMMENDS: Running some A/B splits and upping the threshold of your Rescue Double Up-Sell offer. Identify just how far your complaint customers are willing to go.

The Spectator was established in 1828, and is the oldest continuously published magazine in the English language. The Sp...
09/06/2012

The Spectator was established in 1828, and is the oldest continuously published magazine in the English language. The Spectator's taste for controversy, however, remains undiminished. There is no party line to which our writers are bound - originality of thought and elegance of expression are the sole editorial constraints. The result, week after week, is that the best British journalists, critics, authors and cartoonists turn out their best work, to produce an extraordinarily wide-ranging title. Amstelnet will not only sell their print and digital subscriptions but also use SubsBooster to cross sell to Apollo magazine, Books, Chess tournaments and other events.

The Spectator was established in 1828, and is the oldest continuously published magazine in the English language. The Spectator's taste for controversy, however, remains undiminished. There is no party line to which our writers are bound - originality of thought and elegance of expression are the sole editorial constraints. The result, week after week, is that the best British journalists, critics, authors and cartoonists turn out their best work, to produce an extraordinarily wide-ranging title. Amstelnet will not only sell their print and digital subscriptions but also use SubsBooster to cross sell to Apollo magazine, Books, Chess tournaments and other events.

Amstelnet welcomes 2 new publications
09/04/2012

Amstelnet welcomes 2 new publications

No more "echo" in the NYC office
07/05/2012

No more "echo" in the NYC office

The Economist
06/13/2012

The Economist

Coming soon!
06/12/2012

Coming soon!

ADWEEK announces that whilst paper subscriptions continue to decline, the impact of all those iPads, NOOKs and Kindles i...
06/06/2012
MRI: Magazine Digital Readership Tiny but Growing

ADWEEK announces that whilst paper subscriptions continue to decline, the impact of all those iPads, NOOKs and Kindles is beginning to show. Digital readership is now officially on the rise.

A total headache? Not really, AmstelNet is already fulfilling digital and paper subscriptions for her clients (For example the Wall Street Journal) and yes, we know all the ins and outs of feeding orders to different fulfillment houses, password set up, real-time payment and more. Want to offer paid access to your website too? We have that covered.

With Subsbooster can now manage your Paper, Digital and Web based subscriptions, it’s the new Publishing Trinity and right now we are rolling out our seamless solution to several more publishers.

What is more Subsbooster offers the obvious platform to start pushing your digital editions. Digital subscriptions are a very effective rescue; work well as an upsell and can generate a Click & Buy return of 4%. Such a quick win is hard to ignore.

Subsbooster, growing with you and the new publishing age.

Auto, gaming magazines pull in more readers; fashion, news lose

Timeline Photos
05/24/2012

Timeline Photos

Timeline Photos
05/09/2012

Timeline Photos

Amstelnet, continues to provide publishers worldwide with the most sophisticated online marketing and sales platform and...
05/08/2012

Amstelnet, continues to provide publishers worldwide with the most sophisticated online marketing and sales platform and in our latest round of development we have added Mobile Commerce to the arsenal of tools at your disposal.

In addition to its innovative rescue, up sell and cross sell techniques, our SubsBooster™ platform can now identify traffic from a mobile browser and redirect it seamlessly to a parallel mobile website where content, offers and payment methods are tailored to the mobile user experience.

Amstelnet’s e-commerce pages are known for focusing on hard results and our mobile pages are no different. They are designed to optimize the potential for M-commerce and achieve maximum returns.

https://sub.outsideonline.com/outside_amst/
05/07/2012

https://sub.outsideonline.com/outside_amst/

Outside magazine, America's leading active-lifestyle and adventure-travel magazine, is dedicated to covering the people, activities, gear, art, and politics of the world outside. Outside magazine is delivered to 625.647 paying subscribers every month and has a rate base of 675.000.

Outside magazine, America's leading active-lifestyle and adventure-travel magazine, is dedicated to covering the people,...
05/07/2012

Outside magazine, America's leading active-lifestyle and adventure-travel magazine, is dedicated to covering the people, activities, gear, art, and politics of the world outside. Outside magazine is delivered to 625.647 paying subscribers every month and has a rate base of 675.000.

Outside magazine, America's leading active-lifestyle and adventure-travel magazine, is dedicated to covering the people, activities, gear, art, and politics of the world outside. Outside magazine is delivered to 625.647 paying subscribers every month and has a rate base of 675.000.

With nearly 900,00 daily readers,over1 million Sunday readers and 1.4 million weekly cume readers, Newsday has a weekly ...
05/01/2012

With nearly 900,00 daily readers,over1 million Sunday readers and 1.4 million weekly cume readers, Newsday has a weekly penetration rate of 62% on Long Island. After seven decades, Newsday remains Long Island’s newspaper of choice—not surprising after being honored with 19 Pulitzer Prizes for award winning journalism and unsurpassed coverage of international, national and most importantly, local news stories. We are proud to have them as a new client.

With nearly 900,00 daily readers,over1 million Sunday readers and 1.4 million weekly cume readers, Newsday has a weekly penetration rate of 62% on Long Island. After seven decades, Newsday remains Long Island’s newspaper of choice—not surprising after being honored with 19 Pulitzer Prizes for award winning journalism and unsurpassed coverage of international, national and most importantly, local news stories. We are proud to have them as a new client.

National Geographic Kids magazine is using SubsBooster to increase their magazine subscription sales in the US and Canad...
04/20/2012

National Geographic Kids magazine is using SubsBooster to increase their magazine subscription sales in the US and Canada. National Geographic Kids inspires young adventurers to explore the world and is the only kids brand with a world-class scientific organization at its core. It targets 6 - 14 year old boys and girls, has a readerschip base of over 4 million readers and publishes 10 issues a year. You can view the subsbooster campaign including upsells and rescues on https://mykidsorder.nationalgeographic.com/ngkids_amst/

National Geographic Kids magazine is using SubsBooster to increase their magazine subscription sales in the US and Canada. National Geographic Kids inspires young adventurers to explore the world and is the only kids brand with a world-class scientific organization at its core. It targets 6 - 14 year old boys and girls, has a readerschip base of over 4 million readers and publishes 10 issues a year. You can view the subsbooster campaign including upsells and rescues on https://mykidsorder.nationalgeographic.com/ngkids_amst/

The Wall Street Journal is testing a new design. New features are, an upsell on the LP and we are monitoring how a demog...
04/05/2012

The Wall Street Journal is testing a new design. New features are, an upsell on the LP and we are monitoring how a demographics questionnaire influences the Click & Buys. For questions please contact Juliette.

The Wall Street Journal is testing a new design. New features are, an upsell on the LP and we are monitoring how a demographics questionnaire influences the Click & Buys. For questions please contact Juliette.

We have another new client. A wonderful dutch magazine called Landleven. Landleven is for consumers who enjoy an outdoor...
04/04/2012

We have another new client. A wonderful dutch magazine called Landleven. Landleven is for consumers who enjoy an outdoor lifestyle.

Landleven publishes 8 quality magazines a year and has a total audience of 115.645 subscribers.

Please contact Elena if you have questions.

We have another new client. A wonderful dutch magazine called Landleven. Landleven is for consumers who enjoy an outdoor lifestyle.

Landleven publishes 8 quality magazines a year and has a total audience of 115.645 subscribers.

Please contact Elena if you have questions.

Research and analysis suggests that the countdown ticker plays psychologically on the mind of the buyer. It boost return...
03/21/2012

Research and analysis suggests that the countdown ticker plays psychologically on the mind of the buyer. It boost returns and drives quick results.

In addition you can expect the same spin-off upsell and rescue figures you have come to expect from your Subsbooster pages.

Bruce Miller is the 2012 winner ofThe DMA Circulation Hall of Fame AwardCONGRATULATIONS Bruce ! Last year Bob and now it...
03/07/2012

Bruce Miller is the 2012 winner ofThe DMA Circulation Hall of Fame Award

CONGRATULATIONS Bruce ! Last year Bob and now it is you. Next time you are in NYC we should go out and celebrate !

app.ft.com
03/06/2012

app.ft.com

The FT web app won the award for best mobile innovation for publishing. Have you used our app yet? If so, we want to hear what you think of it and what new features you might like. The FT web app, is optimized for use on iPad and iPhone is available via your Safari browser at app.ft.com rather than from an app store.

The web app is our most complete app to date and we regularly add new features and sections to it. These are available instantly, without the need to download a new version. Recent additions include 'clippings' for iPad, allowing you to save articles for later reading, and enhanced graphics

Social Media explained:
03/04/2012

Social Media explained:

The Washington Post uses a subsbooster page to activate the subscription subsequently they upsell and rescue upsell to 7...
02/27/2012

The Washington Post uses a subsbooster page to activate the subscription subsequently they upsell and rescue upsell to 7 days a week

The Washington Post uses a subsbooster page to activate the subscription subsequently they upsell and rescue upsell to 7 days a week

Subsbooster enables you to copy and paste different pages.  This works well when multiple regions would contain pages th...
02/07/2012

Subsbooster enables you to copy and paste different pages. This works well when multiple regions would contain pages that are exactly alike or instances where you would just want to make a few changes to a page. The feature is functional for all Upsell pages which are Upsell, Double Upsell , Rescue Upsell, and Rescue Double Upsell Pages.

LP
02/03/2012

LP

The Washington Post is using QR-codes to sell subscriptions. Subsbooster generated URL's can be easily morphed into QR c...
02/02/2012

The Washington Post is using QR-codes to sell subscriptions. Subsbooster generated URL's can be easily morphed into QR codes!

Amstelnet develops "Exit Grabber" for login pages
02/01/2012

Amstelnet develops "Exit Grabber" for login pages

FT UK MMA redesign
01/30/2012

FT UK MMA redesign

Address

153 W 27th St Ste 606
New York, NY
10001

General information

Publishers like for example The Financial Times, The Economist, Newsweek, United Business Media, Dow Jones, The Washington Post, MoneyWeek, Businessweek, Hachette Filipacchi Media, The Bonnier Corporation and The Macon Telegraph have entrusted us with optimizing their subs acquisition globally. Why? Over the past ten years of working with publishers, we have developed a real time targeted messaging system to intercept prospective subscribers who abandon subscription sales sites without subscribing. We have 'rescue' rates that average at 8%. We also work your relationship with new subscribers up-selling them immediately to upfront payment/longer terms and bundled offers (digital+print), or cross selling to other titles, and have an average upsell rate of 16%. Our strategy is unique and simple, we don't spend money on banners or other advertising media, we just leverage the value in your existing site traffic, be they exiting visitors (your site fall-off), newly acquired subscribers or long term subscribers who need to renew their subscription. This in turn increases the return on any campaign you are running as well as on your regular subs pages. The rationale: on most subscription sites 96% of web traffic leaves without purchasing or leaving personal data. Most marketing managers assume their 4% conversion rate is a given and their focus is trained on generating more traffic and devising new offers to increase the number of subscriptions sold online. Amstelnet's logic is to identify the hotter prospects amongst the 96% of existing visitors. We identify who the high potentials are by real time monitoring of their behavior, we segment them into visitor types and devise tailored messages that are presented upon exit or purchase to increase the number and value of your sales. We have ample proof that intercepting your site traffic in this way has been highly successful on other publishers' websites.

Opening Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 05:30
Friday 09:00 - 05:30

Telephone

(212) 727-7770

Alerts

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