Advertising Database, Inc.

Advertising Database, Inc. The leading source of brand and agency intelligence on the web. Advertising Database’s online directory, AdDataExpress®, provides verified contact details for marketing decision-makers at 10,000+ top-spending U.S.

brands and respective agencies, plus valuable lead qualifying data, from preferred media and marketing types to target demographics, ad spend and more. We're the leading prospecting tool among digital and traditional media teams, research firms, sports and entertainment professionals, and related companies whose success depends on reaching the right contacts quickly and inexpensively. Advertising Database® is a trusted partner to the ARF, 4A’s, ANA, IAB, and MMA.

Operating as usual

Advertising Database, Inc.'s cover photo
08/21/2017

Advertising Database, Inc.'s cover photo

Catch up on October's agency hires and account moves, with seller insight via DailyVista, then log in to connect with th...
10/28/2015
Agency Recap: Wins, Losses & Accounts in Review

Catch up on October's agency hires and account moves, with seller insight via DailyVista, then log in to connect with these and other newly hired agency teams!

Get the scoop on the latest agency hires and accounts in review, with exclusive opportunity analysis courtesy of DailyVista.

Poll Results are In: Your Most Valuable Prospecting Triggers | Advertising Database
07/22/2015
Poll Results are In: Your Most Valuable Prospecting Triggers | Advertising Database

Poll Results are In: Your Most Valuable Prospecting Triggers | Advertising Database

Marilyn Mead Jul 15, 2015 Brand & Agency News, Featured Content, Poll Q&A 0 Comment How you voted, plus new business leads that should be on your radar now July 15, 2015 We asked: Which scenario is most valuable for your prospecting? Here’s how you responded: All of these changes can signa…

06/08/2015
Finding Media Dollars in Shopper Marketing Budgets

As #shopper #marketing dollars migrate to digital, where is the opportunity for #media sellers?

Taking a look at shopper marketing's evolution from print, to digital, to mobile, and more, Jessica Nuremburg of Valassis/Brand.net explores the opportunitie...

A+ Tips for Targeting Back-to-School Marketing Budgets | Advertising Database
05/28/2015
A+ Tips for Targeting Back-to-School Marketing Budgets | Advertising Database

A+ Tips for Targeting Back-to-School Marketing Budgets | Advertising Database

Marilyn Mead Apr 15, 2015 Featured Content 0 Comment April 15, 2015 While fall semester may be the last thing on the minds of parents, kids, and coeds, you can bet marketing executives are gearing up back-to-school initiatives to entice consumers when the rush begins. To help you plan your…

Marketers dial up star power to shine, but can celebrities really boost the bottom line? #marketing #advertising #celebr...
02/25/2015
Brands Bet On Star-Studded Advertising | Advertising Database

Marketers dial up star power to shine, but can celebrities really boost the bottom line? #marketing #advertising #celebrity #pr

Featured Content February 19, 2015 Celebrity marketing accounts for a big chunk of the estimated $50 billion invested globally on corporate...

Top 10 Hottest Brands is out! Can you guess who made the list?
12/09/2014
Exclusive: Top Ten Hottest Brands | Advertising Database

Top 10 Hottest Brands is out! Can you guess who made the list?

Marilyn Mead Dec 09, 2014 AdData Company News, Featured Content 0 Comment December 8, 2014 Which brands are top of mind for media, marketing, and sponsorship sales professionals? Check out the brand advertiser profiles that our user community viewed most last month, and preview select cont…

Leadership Changes: PepsiCo, Samsung, Hyundai & More | Advertising Database
11/21/2014
Leadership Changes: PepsiCo, Samsung, Hyundai & More | Advertising Database

Leadership Changes: PepsiCo, Samsung, Hyundai & More | Advertising Database

Marilyn Mead Nov 20, 2014 Brand & Agency News 0 Comment November 20, 2014 Executive appointments, management shifts, and other leadership news from top-spending advertisers this November. PepsiCo PepsiCo President Zein Abdalla, who was seen as potential successor to CEO Indra Nooyi, anno…

From the parade in NYC, a salute to the veterans on our team, and a special thank you to all the men and women who've se...
11/11/2014
Veterans Day Parade Listings by State & Veterans Day Information

From the parade in NYC, a salute to the veterans on our team, and a special thank you to all the men and women who've served our country, as well as their families. Find out how and where you can show your support this #VeteransDay

A Nationwide Veterans Day Parade Directory plus Veterans Day Information for all 50 States...

Hey #adtechNY we're giving away an iPhone 6! Stop by @AdDataExpress booth 505 to enter!
11/06/2014

Hey #adtechNY we're giving away an iPhone 6! Stop by @AdDataExpress booth 505 to enter!

Back by popular demand!
11/04/2014
Exclusive: Top Ten Hottest Brands | Advertising Database

Back by popular demand!

Marilyn Mead Nov 03, 2014 Brand & Agency News, Featured Content 0 Comment November 3, 2014 Which brands are top of mind for media, marketing, and sponsorship sales pros? Check out the advertiser profiles that AdData users accessed most in the month of October, and preview associated contac…

At #ANAMasters? Stop by for a chance to win a new iPhone 6!
10/16/2014

At #ANAMasters? Stop by for a chance to win a new iPhone 6!

Fall ushers in marketing hires, and opportunities to connect with top-spending brands.
10/03/2014
Connect with New CMOs | Advertising Database

Fall ushers in marketing hires, and opportunities to connect with top-spending brands.

  Marilyn Mead   Oct 01, 2014   Conferences & Events, Featured Content   0 Comment October 1, 2014   Our mid-September news recap detailed major marketing appointments from McDonald’s to Sony Pictures. The hiring spree has continued, with CMO changes at a range of top advertisers heading into Q4, in…

Get a glimpse of AdData's most-viewed marketer profiles
09/09/2014
Exclusive: Preview the Week’s Hottest Brands | AdData

Get a glimpse of AdData's most-viewed marketer profiles

September 5, 2014 Which brands are top of mind for media, marketing, and sponsorship pros? Check out our most-viewed marketers, and preview their profiles. TOP…

Trends, campaigns driving the #digitalvideo economy, & how to reach the ad execs fueling its momentum.
09/05/2014
Digital Video Growth Surges, Fueled by Top Advertisers | Advertising Database

Trends, campaigns driving the #digitalvideo economy, & how to reach the ad execs fueling its momentum.

  Marilyn Mead   Sep 01, 2014   Industry Headlines   0 Comment September 1, 2014   Four out of five U.S. internet users steam videos online, and, according to Cisco, 25 percent of them do so daily. Pair that appetite for content with click-through-rates nearing two percent on some platforms, it’s no…

Latest marketers teaming up with universities, NFL for sports marketing deals? Hints: 1) John Stamos. 2) Bill Cosby. 3) ...
08/27/2014
Food Marketers Ink College, Pro Football Sponsorships | Advertising Database

Latest marketers teaming up with universities, NFL for sports marketing deals? Hints: 1) John Stamos. 2) Bill Cosby. 3) You're just gonna have to read on!

  Marilyn Mead   Aug 21, 2014   Industry Headlines   0 Comment August 15, 2014   As Summer days grow shorter, fantasy leaguers aren’t the only ones revising their line-ups to maximize success this football season. Food marketers, too, are revamping their sponsorship tie-ins to reach devoted fans of…

New Executive Roles at Anheuser-Busch, Ford, Sony & More | Advertising Database
08/14/2014
New Executive Roles at Anheuser-Busch, Ford, Sony & More | Advertising Database

New Executive Roles at Anheuser-Busch, Ford, Sony & More | Advertising Database

  Marilyn Mead  Aug 01, 2014  Industry Headlines  0 CommentAugust 1, 2014   Among numerous marketing hires detailed in our For the Record news feed this July, many come from companies thinking outside the organizational box, carving new positions into their ranks to better seize opportunities or ser…

07/14/2014

B Bonin Bough on how Mondelez revived it's Nilla business with a Facebook only campaign #ANADigital
Wondering which brand managers & agencies were involved? Visit AdDataExpress …

05/23/2014
Chrysler Navigates Mobile Programmatic Media

Forget fluff, Chrysler shared specifics at the Mobile Marketing Forum in NY. Missed it? We'll get you up to speed:

How does an automotive brand, one with a long history as a major TV advertiser, put mobile programmatic media into play? Chrysler’s Digital Marketing Manager Amy Peet shed light on the possibilities at the MMA’s New York Forum discussion: “Programmatic: Can it Improve Your Effective CPM’s and Improv…

Does your company use a CRM system to track leads? Weigh in on our homepage, then check back May 1st for results.
04/17/2014
Advertising Database Poll

Does your company use a CRM system to track leads?

Weigh in on our homepage, then check back May 1st for results.

Want to suggest a poll question? Comment here or tweet to @addataexpress.

Bring your paddle. #OfficePong
02/21/2014

Bring your paddle. #OfficePong

American Express first used the phrase "cause marketing" in 1983, to describe its role supporting the Statue of Liberty'...
01/29/2014
Last Chance to Weigh In!

American Express first used the phrase "cause marketing" in 1983, to describe its role supporting the Statue of Liberty's restoration.

The concept has come a long way; is your business benefiting?

January Poll: As more brands invest in cause-related marketing, do you see your company’s partnership and revenue opportunities increasing?

What's t-commerce? Sign in for the scoop on this trend, plus more traditional TV #advertising plans from Heinz, Princess...
01/23/2014
Advertising Database Online

What's t-commerce? Sign in for the scoop on this trend, plus more traditional TV #advertising plans from Heinz, Princess Cruises & more, in our 1/22 Update Notice #tcommerce

Our first 2014 buzzword to watch (drum-roll please)… is “t-commerce.” Short for television commerce, it’s the buying and s... [Log In]

01/16/2014

I'm with the Brand: How Doritos, Burberry, Ciroc & more are cultivating talent while captivating fans, detailed in our Update for Subscribers, on the bulletin board now.

Jan 3, 2014 As marketers set out to create original content, many are nurturing up-and coming-talent, funding indie projects, and providing artists with growth opportunities they may not have otherwise had. ... [Sign In] www.addataexpress.com

Start the year off right! Join our prospecting webinar January 2nd, 2pm EST -- FREE for AdData subscribersHone in on bra...
12/30/2013
2014: Time to Refill Your Pipeline

Start the year off right! Join our prospecting webinar January 2nd, 2pm EST -- FREE for AdData subscribers

Hone in on brands spending in your space, targeting the audience you can deliver, planning in Q1 & more. Save a seat now!

Login to AdDataExpress.com • Click Customer Care • Register for Thurs Jan 2. Can't make it? Browse future sessions & sign up in advance.

Happy holidays from all of us at Advertising Database. It's been a great year, thanks to our friends, clients, partners,...
12/24/2013

Happy holidays from all of us at Advertising Database. It's been a great year, thanks to our friends, clients, partners, and fans. Here's to a prosperous 2014!

'Tis the season to be shopping... Get the scoop on brands in the market for new creative and media partners, plus agency...
12/09/2013
Advertising Database Online

'Tis the season to be shopping... Get the scoop on brands in the market for new creative and media partners, plus agency hires at Acuvue, JC Penney, Maserati and more, all highlighted in our December Update Notice, on the Bulletin Board now.

Login for the latest trends, campaigns, brand hires and more - right on your MyAdData Dashboard!

11/14/2013
Total Market Strategy - The New Multicultural?

What do marketers need to connect with Hispanics' $1T buying power? “more digital, social, and mobile content that understands a local consumer.” - Jackie Woodward, MillerCoors.

Read more on AdDataExpress, the log in to find multicultural marketing contacts, brands spending in Hispanic media, their agency counterparts, and more.

Total Market Strategy: Top Marketers Not-So-Secret Weapon explored the increasingly blurred lines between general market and multicultural strategy. Colgate Palmolive's Nadine McHugh, Subways Tony Pace, and Jackie Woodward of MillerCoors shared their…

Saluting our veterans today. Thank you for your service and your sacrifice.
11/11/2013

Saluting our veterans today. Thank you for your service and your sacrifice.

Visit #AdTechNY booth 718. We've got leads for your sales team, a cast of characters & tasty treats!
11/07/2013

Visit #AdTechNY booth 718. We've got leads for your sales team, a cast of characters & tasty treats!

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Tuesday 9am - 5pm
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Thursday 9am - 5pm
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AdData EXPRESS™ : A searchable, web-based interface that allows users to see multiple facets of 10,000+ national brands in one visual space. EXPRESS™ encompasses vital sales data with true granularity – all gathered and analyzed first-hand by AdData's experienced research team.

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