The BRANDarchist

The BRANDarchist Welcome to the world of BRANDarchy: a strategic consulting firm built on the overall perspective of branding for consumers, connections and culture.

Insights, information and conversations around the world of branding, marketing & experience design.

Operating as usual

07/13/2020
The Female Quotient

Our Founder, Gary J. Nix, was a panelist alongside Dee Poku of the WIE Network, Monika Pierce from WW, and Maxine Marcus of The Ambassadors Company to talk about brands and Generation Z.

Thanks are extended to The Female Quotient and Cannes Lions International Festival of Creativity Live for the invitation.

Gen Z is leading tremendous change in how brands interact with consumers. From cancel culture to social activism through brand loyalty, tune into today’s #EqualityLounge at #LionsLive as we unpack how brands and marketers are responding to the power of Gen Z, and how they're making way for Gen Alpha.

• Maxine Marcus, University of Southern California, CEO of The Ambassadors Company (moderator)
• Dee Poku, Founder & CEO, WIE Network
• Gary J. Nix, Founder & Chief Strategist, The BRANDarchist
• Monika Pierce, Inclusion & Diversity Lead, WW (formerly Weight Watchers)

How in the blue hell can a sandwich give you valuable perspective on both your brand and your business?The answer will b...
05/01/2020

How in the blue hell can a sandwich give you valuable perspective on both your brand and your business?

The answer will be revealed for subscribers to our soon upcoming training.

Sign up here: https://bit.ly/academy-relaunch

Reframing this industry's approach has been necessary for a while. In these extreme times, more people are realizing thi...
04/07/2020
Preamble to a New Industry Standard

Reframing this industry's approach has been necessary for a while. In these extreme times, more people are realizing this and pushing for it.

Here's a way to start.

I'll start by stating the obvious. The status of the current & collective of global, regional, and local affairs is, at best, abnormal.

The BRANDarchist's cover photo
03/12/2020

The BRANDarchist's cover photo

03/09/2020

#BRANDarchy Mondays: A return to basics. Is it me or is the industry, as a whole, not as strategically inclined as it purports to be? Speak on it!

02/10/2020
#BRANDarchy Mondays: February 10, 2020

Let's talk about some things--mainly attention and access--that ultimately affect your business in a world where people find band values more important.

01/22/2020
BRANDarchy Monday: January 21, 2020

We told you we'd be answering questions (at the intersection of branding and culture), so here Gary J. Nix is answering some questions asked by Jillian Paige!

01/06/2020

Presenting our major content themes for 2020 and wanting to know what questions you all have.

Our founder, Gary J. Nix was just on The Reset Podcast to talk about "the sandwich" and why culture & Black Twitter matt...
08/29/2019

Our founder, Gary J. Nix was just on The Reset Podcast to talk about "the sandwich" and why culture & Black Twitter mattered to its success. Listen on Spotify: http://bit.ly/brandarchy-reset

This whole time, I had been using entirely too many words to clearly and concisely convey the power of Twitter to brands...
05/30/2019
The conduit of culture online. Deal with it.

This whole time, I had been using entirely too many words to clearly and concisely convey the power of Twitter to brands and all I had to do was introduce the simple framework above.
Who knew?

To some, the story alluded to via title and title card of this LinkedIn article is obvious. This is partially due to the fact that I feel like we've had this conversation a few times before.

05/23/2019
The right question is the right direction

Brand builders, product designers, marketers, etc.: it's time to have this specific, real business conversation in our quests to do our best.

#branding #strategy #marketing

05/23/2019

Brand builders, product designers, marketers, etc.: it's time to have this specific, real business conversation in our quests to do our best.

#branding #strategy #marketing

Message! *Keenan Ivory Way and as the mailman in Donct Be a Menace to Society While Drinking Your Juice in the Hood voic...
01/14/2019

Message! *Keenan Ivory Way and as the mailman in Donct Be a Menace to Society While Drinking Your Juice in the Hood voice*
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#brandarchy #strategicmarketing #diversity #inclusion #2019strategy #advertisingevolution #marketingevolution

A visual brand evolution is upon us. I felt the need to be more bold... stand out more. Thus, behold! #brandstrategy.......
01/10/2019

A visual brand evolution is upon us. I felt the need to be more bold... stand out more. Thus, behold! #brandstrategy
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#brandstrategymatters #brandingagency #brandingdesign #marketing #marketingstrategy #speakerlife #lecturing #inclusionliveshere #inclusion #diversitystrategy #diversitywarrior

01/02/2019

At work anticipating my Higher Planning package like... 👀📆📔🖋
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#blkcreatives #2019planning #2019goals #strategist #strategicmarketing #strategicplanning #strategy

2019🗓: Day 1 -- WE MADE IT, Y'ALL! A new year, a new beginning. 2018 was... well... it was a year -- the longest and sho...
01/01/2019

2019🗓: Day 1 -- WE MADE IT, Y'ALL! A new year, a new beginning. 2018 was... well... it was a year -- the longest and shortest year at the same time, and with that being said, I'd like to tell a short #newyearseve2019 story.
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I was lucky enough to be in @timessquarenyc for the 2019 transition. You may be saying to yourself, "Self, is being around that many people really lucky?" and to you I'd say, "Yes, You, it is!"
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You see, both 5 and 15 years ago, in that area, I experienced a couple of amazing career achievements. Thus, on the eve of what I have dedicated to be yet another evolutionary step, it was fitting, even poetic, to be in Times Square to begin anew.
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So, here we are: BOOM! Let us start making things better, on the now, for all of us. The only constant is change and that constant is present. Enjoy the ride!
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#happynewyear #happynewyear2019 #nye #diversity #inclusion #speakerlife #diversityadvocate #diversitywarrior #TRUTHsessions

When it comes to the #adindustry, there's a lot of talk but how much of it is truly honest? Well, we're going to make a ...
11/05/2018

When it comes to the #adindustry, there's a lot of talk but how much of it is truly honest? Well, we're going to make a change.

On November 14, 2018, in NYC, @mylifeofkai, @mariammouna, @kenithacker & I invite you to join us as we present TRUTH: the state of the advertising industry (#linkinbio). We will discuss #diversity, #inclusion & the internal/external/cultural effects of getting it right.

Join us.

#creativesofcolor #blkcreatives #blackcreatives #PoCinAdvertising #WoCinAdvertising #advertising #marketing #advertisingagencies

My most recent thoughts about the advertising industry were weighing heavy on me. So I wrote them down. Please read them...
10/18/2018
An Open Letter to the Ad Industry – The Gary J. Nix® – Medium

My most recent thoughts about the advertising industry were weighing heavy on me. So I wrote them down. Please read them.

I chose to be here. For the past thirteen years, I have lived inside the ad industry after the previous nine years adjacent to it in…

Mantras, people... Mantras..........#art #creative #conferences #events #retail @ Bergdorf Goodman
08/01/2018

Mantras, people... Mantras.
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#art #creative #conferences #events #retail @ Bergdorf Goodman

📍Pacific Northwest: As a slew of folks who was call themselves a #digitalmarketer gather in a major city, we are not the...
07/29/2018

📍Pacific Northwest: As a slew of folks who was call themselves a #digitalmarketer gather in a major city, we are not there to toss 🐟, well... not primarily.
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We are there to discuss the digital ecosystem and how it fits into all of the things we do. So, if you're in #marketing and want to know how culture can improve your business, I will be there to bring the 🔥🔥🔥.
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Yes, the introduction of "Culture Meets Strategy for Breakfast" is nigh... Registration #linkinbio
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#keynote #digitalmarketing #marketingdigital #cms4b #marketingconference #digitalbranding #smb #smallbiz #bigbusiness #digitalbiz #digitalbusiness #seattle #digitaladvertising

03/04/2018

Due to technical difficulties, we were only able to rescue the second half of the panel discussion. Catch these gems though...

Thank you, @IBM Black Network of New York!

If you're unable to attend in person, this panel will be broadcast here on Instagram LIVE...Because y'all asked...Thank ...
02/27/2018

If you're unable to attend in person, this panel will be broadcast here on Instagram LIVE...
Because y'all asked...
Thank you.
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#bhm #blackhistorymonth #advertising #marketing #digitaladvertising #digitalmarketing #marketingdigital #inclusion #diversity #business #consumer

The BRANDarchist's cover photo
02/18/2018

The BRANDarchist's cover photo

ALERT 📣: 2/12/18 -- If you live in or are interested in marketing and advertising, this is the event to attend in NYC.#l...
02/07/2018

ALERT 📣: 2/12/18 -- If you live in or are interested in marketing and advertising, this is the event to attend in NYC.
#linkinbio
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#advertising #digitaladvertising #marketing #digitalmarketing #marketingdigital #diversity #inclusion #equity

#academytips: the full consumer experience is inextricable from the brand and its business. Keep that in mind.h/t @tiana...
01/24/2018

#academytips: the full consumer experience is inextricable from the brand and its business. Keep that in mind.
h/t @tianastarks .
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#brand #brandloyalty #brandarchy #branding #diversity #inclusion #marketing #marketingdigital #digitalmarketing #advertising #digitaladvertising #mobile #mobilemarketing #experiencedesign

This rule of #brandarchy came up many times yesterday so it is has been promoted to a daily reminder. #academytips.........
01/18/2018

This rule of #brandarchy came up many times yesterday so it is has been promoted to a daily reminder. #academytips
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#brand #branding #marketing #marketingdigital #advertising #business #diversity #diversitymatters #inclusion

A business culture will help your business grow. However, this type of culture cannot be built without a diverse team fr...
12/06/2017
Trendwatch | BRANDacrhy 2018: Culture and Conversation

A business culture will help your business grow. However, this type of culture cannot be built without a diverse team from top to bottom.
via LinkedIn

Estimated read time: 6 minutes The word, culture, is one oft used in the advertising and marketing industry. One of the most popular phrases uttered

The BRANDarchist's cover photo
11/16/2017

The BRANDarchist's cover photo

Simplifying the way businesses should look at Twitter.via LinkedIn
10/10/2017
The Real Issue Brands Have With Twitter

Simplifying the way businesses should look at Twitter.
via LinkedIn

Before you even begin to entertain the thought that this is going to be a hit piece about Twitter, we must come to an understanding about something:

The BRANDarchist's cover photo
10/10/2017

The BRANDarchist's cover photo

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Welcome to the world of BRANDarchy: a strategic consulting firm built on the overall perspective of branding for consumers, connections and culture.

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Dear Industry, Change gon' come. Let us begin.
One day of bias training being a step in the right direction notwithstanding, Starbucks has way more work to do...