Bennington Brookstone

10/01/2020

Welcome to the vertical video world, LinkedIn! 📹📱

Last week, the professional platform unveiled a revamped newsfeed design for the first time in years. Alongside this new look & feel? The introduction of LinkedIn Stories.

Why do LinkedIn Stories make so much sense:

1️⃣LinkedIn is such a content-driven platform these days!

2️⃣ As we shift from IRL to digital ways of working, visual cues & visual connections have become so important.

3️⃣With the rise of #LinkedInLearning and video-based professional development, Stories are just another way to share information in a snackable, social-first way.

The impact for #BBstone clients? More inventory to reach more potential customers in a more human way. 💥 #GetSocialWithUs #LinkedInLove

10/01/2020

Not only is today the start of a new month, but it's also #InternationalCoffeeDay! ☕

Who's ready to grab a mug and take on the digital world today?! We know we are.

#BBstone #DigtialMarketing #GetSocial

09/30/2020

#SocialTip56: The “Prime Time” Myth 🔮⏰

It’s an age old question: when should I post my content to maximize engagement?! We’re here to tell you not to sweat the small stuff. Here's why:

➡️ Across both Facebook & Instagram, the algorithmic feed controls the order in which your followers see content.

➡️ This means that users are served organic posts based on their engagement with similar content, their past engagement with certain handles, and their known online interests.

➡️ A great way to ensure your users see your posts is simply by nurturing your organic presence! Daily posting and frequent community management helps build a connection between you & your followers, making your posts appear more frequently in their feeds.

While we can’t guarantee a “prime time” for posting, we can guarantee a team of Social Warriors is supporting your online community at all times. 📱 #GetSocialWithUs

09/30/2020

We have a #challenge for you! Seek to create social media videos where the entire message can be conveyed completely through images—no sounds or captions.

Not only will that make it silent video-friendly for those who don't enjoy scrolling with their audio on, but it’ll also make your post more memorable.

#BBstone #SocialMediaTips #GetSocial

09/29/2020

#ClientSpotlight RKC Construction, Inc. 🏡🌞

RKC Construction Lakeside, CA provides quality service to home and business owners in the San Diego County area.

Years of top-tier home improvement projects later, RKC has built a reputation for installing the highest quality custom patio covers in San Diego.

No matter your dream home improvement project - from designing custom patio covers, laying custom stonework, or installing your perfect sunroom addition - this team can do it all.

A BBB Accredited Business with an A+ rating, we so agree with RKC’s approach to customer service and long-lasting construction.

What’s even better? Right now, San Diego homeowners can save up to $2,500 on a sunroom addition when signing up for a free design consultation.

A true family operation, we love supporting local businesses that pour quality & beauty into their surrounding communities. Local businesses? Meet local social marketers. #GetSocialWithUs #RKCConstructionLakeside

09/28/2020

📢 #OnTheBlog: 5 Instagram Tricks and Features to Up Your Game

The all-mighty Instagram is the king of the social marketing world!

Are you searching for ways to make your handle work harder for you? See a few tips & tricks below from the #BBstone blog:

1️⃣ Cut down on response time ⏰ Is your comment section full of FAQs? Instagram’s Quick Replies feature lets you pre-save responses to ensure accuracy and save time, each time.

2️⃣ Bookmark content 📍 If you frequently repost from other content creators or fuel your feed with customer UGC, you can save content into Collections for easy archiving.

3️⃣ Maximize bio SEO 🔎 Want to increase organic traffic to your IG profile? Throw an industry keyword into your bio and your handle will appear more often in relevant search results!

Does your small business use any of these tricks already? If so, which ones?

Click the link in our bio and head over to our blog for more helpful tips for the wild world of social marketing. #GetSocial

09/28/2020

It’s a new week, which means new opportunities to improve your online presence!

Did you know that by engaging with your social media followers, as well as receiving likes, comments and shares on your content can help with your SEO?

Google loves social signals! These efforts help you get links and drive ranking and traffic.

#BBstone #SocialMediaTips #GetSocial

09/25/2020

5 Instagram Tricks and Features to Up Your Game

Instagram has many hacks and features your company can take advantage of to take your profile to the next level. Some of these tricks are obvious, while others are not well-known! Check out our blog to be in the know! ⤵️

#BBstone #SocialMediaHacks #GetSocial

Instagram has quite a few tricks and features your company can take advantage of to take your account to the next level. Some of these tricks are obvious, while others are not well-known!  Create...

09/24/2020

🚨 #ClientSpotlight Soup Explorers 🌎

There’s nothing we love more than a shiny new website… except maybe a cozy, convenient meal that turns your dinner table into a destination. 🍲

Established in 2019, Soup Explorers is here to make your meal fun, easy, and oh-so-adventurous! Soup Explorers is passionate about bringing globally-inspired soups to American kitchens in the form of a no-hassle kit.

As a #BBstone eCommmerce client, Soup Explorers just underwent a site build in partnership with our team!

For highly-liquid consumer packaged goods, it’s so important that your online POS is able to handle the sale volume needed to sustain your business. That’s why BBstone offers comprehensive eCommerce & website design services, including Shopify site management!

We love how the new site is clear, comprehensive, and collapses the point of sale. With BBstone on your side, you’ll get business done. 📱 #GetSocialWithUs #TransportYourTastebuds

09/23/2020

📢 #OnTheBlog: How To Use Facebook for Your Small Business

Did you catch our latest blog post about how to fully maximize the power of Facebook for small businesses?

Fear not, hustling marketer, we’ve got you covered! Check out the highlights here 👇:

1️⃣ Design is everything 💫 Make sure your page is dressed for success! Ensure that all info about your company is clearly displayed in an aesthetically pleasing way that will appeal to your audience.

2️⃣ Promote, promote, promote 📈 Promote your page and business with a constant stream of fun and engaging content that keeps users coming back, like a contest to win a free custom consultation for home improvement companies!

3️⃣ Use your resources. 🔨 Leverage all of Facebook’s business tools. From appointment and reservation booking services, to promotional offer ads, to in-page Shops, let Facebook simplify the path to conversion.

We know how important it is for small businesses to have their finger on the pulse at all times, and how important it is for our clients to leverage all the tools available to them to drive business growth.

Not reading the #BBstone blog? Well, you’re missing out! Click the link in our bio to head over to our site. #GetSocial

09/23/2020

Big stat! For the first time ever, more than half of the world’s total population now uses social media.

A DataReportal analysis found that 3.96 billion people use social media, accounting for roughly 51% of the global population. With that many users, the possibilities for your business are endless!

#BBstone #SocialMediaStats #GetSocial

09/22/2020

#Repost from our clients The Duo Shop

We all love our tablet pillows, and now how amazing is this laptop stand addition to the #DuoPillow line?!

Big things are happening on @QVC for the best support gadget you never knew you needed. #GetSocialWithUs #TheDuoPillow

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✨ Finally! ✨ The DUO LAPTOP pillow stand you have been waiting for! This is LAUNCHING today (Monday at 10 AM EST) only on @QVC! Just $24.98 +S&H! Click link in bio!

👉🏼 Compatible with all laptop computers, iPads, Kindles, phones/tablets up to 17"
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👉🏼 Two viewing angles: primary and shelf!
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👉🏼 Two side pockets
Removable fabric cover with zipper!
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👉🏼 Memory foam construction!
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👉🏼 Cover: machine washable!
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👉🏼 Measures 16"W x 13-1/2"D x 4-1/4"H
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👉🏼 1-year Limited Manufacturer's Warranty!

09/22/2020

Happy first day of fall! A friendly reminder to start working in fun and relevant seasonal posts into your content calendar.

#BBstone #SocialMediaTips #GetSocial

09/21/2020

The clock keeps TikTok-ing and there’s just no sign of stopping!

The latest news in the social sphere is entirely focused on the freshman platform. Here's the rundown 👇:

🔥 Hot on the heels of US acquisition convos, on Friday, September 18th, the White House announced that it would prohibit net-new downloads of the app in both Apple & Android app stores.

🔥 In retaliation, Oracle & Walmart made a surge to purchase minority shares of the ByteDance-owned company.

🔥 With parent company ByteDance backed by US venture capital investments, this new ownership structure will effectively halt any shutdown scaries.

Boasting 100MM active US users, TikTok’s growth was fueled by the pandemic and the subsequent “bored in the house” woes felt so many Americans.

Bringing fun and whimsy back to traditional corporate advertising, TikTok has helped blue-chip brands reinvigorate their image by facilitating on-trend two-way interaction with coming-of-age consumers.

We’re here on the front lines as this news cycle develops for all #BBstone clients & friends. 📱 #GetSocialWithUs #TikTok

09/21/2020

Fact: #LinkedIn’s algorithm ranks posts based on personal connections, interest relevance, and engagement probability.

AKA: It aims to show people content that will interest and engage them, from accounts they connect with. Your posts should aim to do the same!

#BBstone #SocialMediaTips #GetSocial

09/18/2020

Repost: LifeRoom by Four Seasons 🌟

Big love to our Four Seasons & LifeRoom by Four Seasons family and their endless stream of fun, energetic ideas.

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#LifeRoomLife feels like 👇✨

Add some excitement to your outdoor space and reinvigorate your entertaining areas with technical features designed specifically for relaxation.

📹 #Reshare from our agency partners Bennington Brookstone on TikTok!

09/18/2020

How to Use Facebook for Your Small Business

Calling all small business owners! We know you hustle hard every day, so we're here to make digital marketing easy for you. Check out our latest blog on how to take advantage of #Facebook for your company. ⤵️

#BBstone #SocialMediaTips #GetSocial

As a small business owner or employee, we know you’re busy hustling every day! Being a marketer isn’t the only important hat that you need to wear. But marketing well and effectively can very much be...

09/17/2020

🚨#WordsOfWisdom from our founder & CEO, Sonja!
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We believe that social media is the not-so-secret sauce for keeping customers happy and keeping customers coming back.
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With comments, messaging inboxes, and DMs, it's easier now than ever for brands to directly engage with active consumers!
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Always-on customer service is how you retain core customers and how you create a reputation for being responsive to consumer needs.
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With #BBstone at the helm, you can rest assured that the needs of your online community are handled. 📱 #GetSocial

09/17/2020

In a Sprout Social survey, the company found that consumers had reasons why some brands stood out more than others.

40% said memorable content, 33% said a distinct personality, and 32% said compelling storytelling.

In all three of these aspects, brand voice plays a significant role. You can’t have a distinct personality without a distinct brand voice!

#BBstone #SocialMediaStats #GetSocial

09/16/2020

We can see for miles on this smooth, social-paved road! 🛣️

Silver-dollar ROI is earned by consistently curating your online community via social marketing.

When your brand looks, sounds, and feels the same across all of your digital touch points - from your social handles straight to your point of sale - you accelerate new customer acquisition and sustain long-term growth! 📱 #GetSocial

09/16/2020

#DidYouKnow that two-thirds of Instagram business profile visits are from non-followers?

Those new visitors are all potential new free followers—but only if your bio and profile convince them to click the follow button. Make sure your profile is clear, complete, and appealing!

#BBstone #SocialMediaTips #GetSocial

09/15/2020

🚨 #ClientSpotlight Express Sunrooms of Macon 🌞🏡

A licensed, bonded, and insured home improvement company servicing the greater central Georgia area, Express Sunrooms was founded only with homeowner needs in mind.

No matter your dream home improvement project - from designing and building custom sunrooms, screen porches, pool enclosures, and more - this team has got you covered!

Custom solutions are created in partnership between you & an onsite design team, combining Express Sunrooms' expertise with your unique home requirements.

Once you choose Express Sunrooms for your home improvement project, you leave the rest to the team.

We love partnering with home improvement companies that add beauty and functionality to the lives of American homeowners! Local businesses need local marketing experts, and that’s where #BBstone steps in. #GetSocialWithUs #ExpressSunroomsOfMacon

09/14/2020

🚨📌 New Pinterest alert! Nubocha

As a part of a SEO optimization strategy and omni-channel digital branding expansion, our Nubocha partners have joined the Pinterest pack.

For up and coming CPG & food brands, Pinterest is such a great destination to showcase products, flavors, and recipes in a highly-visual way!

We love to use Pinterest for accelerating new customer acquisition via image-based search, and we always #LoveNubocha. #GetSocialWithUs

09/14/2020

"You’ve gotta be a caterpillar before you are a butterfly. Problem is, most people aren’t willing to be a caterpillar" - unknown

Big things take time! Keep going. #MotivationMonday

#BBstone #GetSocial

09/11/2020

🚨 #ClientSpotlight American Diagnostic Corporation (ADC) 🏨

Founded in 1984, ADC is one of the world’s largest manufacturers of core diagnostic medical products & personal instruments.

ADC truly knows what “essential” means: when COVID hit, ADC was right there to support healthcare heroes with the necessary tools to keep our communities safe.

What’s more? ADC is committed to supporting individuals with developmental disabilities and has over a dozen in positions ranging from production to shipping, quality control to plant maintenance.

We so admire ADC for their steadfast corporate values and are proud to be right there with them, every social step along the way. 💪 #GetSocialWithUs #ADC

09/11/2020

We will #NeverForget.

09/10/2020

Let’s talk site traffic! 💬

Investing in community management & paid media but not seeing a lift in site visitation? Here are a few tips from #BBstone:

✅ All linkable content should include a clear, concise, and easy to understand CTA that directs users to traffic to your site.

✅ When running Paid Social, leverage only one unique URL per ad and ensure the messaging and creative aligns with the drive-to destination.

✅ Include easy-to-access links in the bios of all of your social channels and actively direct users to your .com.

This isn’t our first rodeo! We are passionate about driving cohesive organic & paid social campaigns that bring users to engage with your brand in a meaningful way.

Coupled with site redesign services, SEM, and Amazon store management services, we’re here to help you champion the full push & pull of marketing & conversion.

Oh, and click the link in our bio to head over to our site. 😉 #GetSocial

09/09/2020

🚨 #ClientSpotlight Four Seasons Sunrooms - Tiem Builders Ltd. 🏡

A part of the wide-reaching Four Seasons network, Four Seasons Sunrooms - Tiem Builders, Ltd. has been a leading supplier of home solutions in the Vancouver, BC area since 1986.

Quality craftsmanship, custom services, and top-tier customer care is the name of the game: this family operation has beautified over 3,000 homes in British Columbia and counting!

The latest innovation? SafeTiem tempered glass barriers: clear glass dividers to keep indoor gathering places safe in the time of COVID.

We ❤️ our clients because they care about their communities and their customers, and we ❤️ being a part of the Four Seasons Vancouver TIEM! #GetSocialWithUs #TiemBuilders

09/09/2020

As the nation works through the various phases of reopening, people are jumping on Twitter to talk about how they feel about the situation as a whole.

Users have moved from survival mode to anticipating a post-lockdown future.

To be a part of the evolving conversation, your company should look to create fresh new experiences and connect with the excitement around cultural moments!

#BBstone #SocialMediaTips #GetSocial