DISH Media

DISH Media DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across Dish and Sling.

At DISH Media Sales, we are fiercely finding the edge. Every advantage matters. Based on a deep understanding of our audience, we mine and point our data to bring out the person at the heart of the equation. Who are they? Where do they live? What do they do? Why do they do it? Behind every data point, there's a face, and behind every face, there's a story. By tuning into consumers and humanizing their data and their stories, we improve timing, relevance, and ultimately, ROI. Only by understanding people and their behavior, can we get to the things that really matter - real people, real-life moments, and real results. We fiercely find the edge to turn our audience into your consumers.

The rise of connected TV viewing and the decline of linear TV audiences, all while ad budgets are wrapped in a shroud of...
05/18/2020
Where Does CTV Fit into the Uncertain Upfront Environment?

The rise of connected TV viewing and the decline of linear TV audiences, all while ad budgets are wrapped in a shroud of coronavirus-related uncertainty, has both buyers and sellers yearning for more flexibility, according to Kevin Arrix , SVP of Media Sales at DISH Media.

http://ow.ly/wL6350zJsoN

Programmatic can offer buyers more flexibility, but sellers still want to see big commitments.

05/04/2020

Join DJ Khaled, Noah Cyrus, Michelle Williams and others in the fight to help slow the spread of coronarvirus by staying at home. Just because we're staying at home doesn’t mean that we can’t all be #AloneTogether. #StayHome

“Advertisers need to bet on strategies and tools that will bring them directly to the consumers that will be interested ...
04/30/2020
Optimizing Reach with DISH Media's Reach Booster. Jim D'Antoni on Media Innovation.

“Advertisers need to bet on strategies and tools that will bring them directly to the consumers that will be interested in their products, and that’s where addressable and Reach Booster succeed." Jim D’Antoni, DISH Media's Director of National Sales.

https://www.mediavillage.com/article/optimizing-reach-with-dish-medias-reach-booster-jim-dantoni-on-media-innovation/

DISH Media has the solution to maximizing reach with a linear campaign. Their new Reach Booster takes addressable to the next step to target higher while monitoring frequency. Jim D'Antoni explains

04/23/2020
Sling TV

Finally, football is back! 🏈 Watch the NFL Draft for FREE with the SLING Happy Hour Draft Special at 8pm ET. No credit card required. SLING.com

Finally, football is back! 🏈 Watch the NFL Draft for FREE with the SLING Happy Hour Draft Special at 8pm ET. No credit card required. SLING.com

Kevin Arrix, Senior VP at DISH Media is presenting a keynote at the NYC Television Week's Advanced Advertising Virtual S...
04/21/2020
NYC TV Week Spring 2020

Kevin Arrix, Senior VP at DISH Media is presenting a keynote at the NYC Television Week's Advanced Advertising Virtual Summit this Thursday, April 23rd at 1p.m. He will be joined by Tim Sims, SVP Inventory Partnerships at The Trade Desk to discuss how DISH is innovating and adapting to the challenges impacting the ever changing marketplace. We're looking forward to the insights this conversation will bring.

#NYCTVWEEK #DISHMedia #Adapt #Evolve

https://www.nyctvweek.com/spring/397592

March 24-26, 2020 | In the fast-moving, innovative TV industry, NYC TV Week gives the whole picture in one place. Our exciting, new multi-track conference lets professionals across a multitude of disciplines share real-world successes and experiences.

We need everyone to be selfless for others. That means staying home, if you can, to lower the risk for everyone. We’re i...
04/20/2020
Coronavirus Disease 2019 (COVID-19)

We need everyone to be selfless for others. That means staying home, if you can, to lower the risk for everyone. We’re in this together. Learn more at coronavirus.gov. #StayHome #AloneTogether

Coronavirus disease 2019 (COVID-19) is a virus (more specifically, a coronavirus) identified as the cause of an outbreak of respiratory illness first detected in Wuhan, China.

"Sports fans are ravenous to stay connected. Live sports have gone away, but the fans' passion has not." DISH Media's di...
04/16/2020
DISH Media Uses Rich Data to Connect Brands to Would-Be Sports Viewers

"Sports fans are ravenous to stay connected. Live sports have gone away, but the fans' passion has not." DISH Media's director of national sales Jim D'Antoni, a former ESPN sales executive, shares his thoughts on how brands can connect to sports-loving households. 🏀⚽🏉

https://www.mediavillage.com/article/dish-media-uses-rich-data-to-connect-brands-to-would-be-sports-viewers/

No sports? No problem. Even without live sports, DISH Media can connect brands to fans with first-party data on sports fans and their past viewing habits.

DISH Media is proud to be a finalist in the #AdExchangerAwards with our amazing partners at FreeWheel, A Comcast Company...
04/15/2020

DISH Media is proud to be a finalist in the #AdExchangerAwards with our amazing partners at FreeWheel, A Comcast Company!

Starting today, as part of the 'Stay in & SLING' initiative, Sling TV unlocks primetime TV nightly with SLING Blue servi...
04/14/2020

Starting today, as part of the 'Stay in & SLING' initiative, Sling TV unlocks primetime TV nightly with SLING Blue service free from 5PM ET to midnight every night! Visit sling.com/deals/happy-hour to sign up and start watching for free, no credit card required.

http://ow.ly/lFdT50ze6Nh

In times like these, it’s more important than ever to come together. DISH Media is proud to join the #StayHome initiativ...
04/08/2020

In times like these, it’s more important than ever to come together. DISH Media is proud to join the #StayHome initiative uniting our entire industry to encourage everyone to stay home if you can to help slow the spread of COVID-19. Together we can save lives. #AloneTogether

To be successful in sales, one must monitor where the market is going while being flexible enough to respond. For Dave A...
04/07/2020
DISH Media Expands Cross-Platform Addressable With Best-in-Class Technology and Consultative Sales

To be successful in sales, one must monitor where the market is going while being flexible enough to respond. For Dave Antonelli, DISH Media's director for Sling TV, that includes taking a holistic view of all the services that DISH Media has to offer, from live OTT to traditional linear; programmatic to addressable.

http://ow.ly/pPqM50z6RE4

Changing viewing habits mean media companies must deliver across all platforms. DISH Media's Dave Antonelli shares how its cross-platform addressable helps.

Sling TV launches "Stay in & SLING!" - an initiative to provide free news and entertainment as nation grapples with outb...
03/20/2020

Sling TV launches "Stay in & SLING!" - an initiative to provide free news and entertainment as nation grapples with outbreak. The Sling TV free experience currently includes news from ABC News Live, a 24/7 streaming video news channel for breaking news and live events. In addition, SLING TV offers thousands of movies and shows suitable for kids and families.

https://www.sling.com/

DISH Media's Alexis Rosenberg supports women empowerment by heading the DISH Women's Network for media sales. Read what ...
03/16/2020
Alexis Rosenberg on Empowering Women Within DISH and Across the Industry

DISH Media's Alexis Rosenberg supports women empowerment by heading the DISH Women's Network for media sales. Read what else she is doing to foster an inclusive environment in the broader media industry. bit.ly/DISH-IWD

#WomenEmpowerment #DISHWomensNetwork #womenshistorymonth #womenintheworkplace

Dish's Alexis Rosenberg supports Women Empowerment by heading the DISHWomensNetwork for media sales. Here's what else she's doing to foster an inclusive environment in the broader media industry.

03/05/2020
Making Ad Buying Easier: DISH’s Robertson – Beet.TV

In this video interview with Beet.TV, Sean Robertson, director of partnerships at DISH Media, talks about the importance of smoothing the path to purchase for buying TV ads in the marketplace.

https://www.beet.tv/2020/02/making-ad-buying-easier-dishs-robertson.html

SAN JUAN, PR -- With so many new platforms, opportunities and options for buying TV ads in the marketplace, smoothing the path to purchase is becoming the new black.In this ...

Kevin Arrix, senior vice president at DISH Media weighs in on establishing three key audience components that are necess...
03/03/2020
How Doubling Down on Addressable Technology Can Transform An Advertising Buy

Kevin Arrix, senior vice president at DISH Media weighs in on establishing three key audience components that are necessary for any ad buyer who is looking to define and build a successful advertising buy.
Read more here: http://ow.ly/SSFa50yulJH

#Advertising #AddressableTV #CoreAudience #BrandAudience #CustomAudience #AddressableTechnology

Sometimes it’s hard to know if your advertising strategy is really worth the investment. How do you know you’re getting the right message to the right consumers regardless of where, when or how they watch TV?

Take note on how brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture ...
02/28/2020
Addressable Advertising Redefined

Take note on how brands and agencies can cement brand loyalty, employ household-level targeting and get a clear picture of total reach ✍️

http://ow.ly/lQrM50yxSZt

#DISHMedia #SlingTV #TargetedAdvertising #OTT #MediaMarket #AddressableAdversing

If addressable is tomorrow’s holy grail for television advertising, what is keeping ad agencies and buyers from tapping into this transformative technology?

Camille Pickren, DISH Media's business operations manager of data science discusses navigating data in the blended linea...
02/24/2020
DISH Media's Camille Pickren on Navigating Data in the Blended Linear and Addressable Landscape

Camille Pickren, DISH Media's business operations manager of data science discusses navigating data in the blended linear and addressable landscape, and shares insights on finding the best data points, ensuring privacy, and the importance of internal education and communication.
Read more here: http://ow.ly/o9Mm50yucEP

Between maximizing Dish's data value & navigating CCPA, data scientist Camille Pickren is leading privacy-compliant data-driven targeting.

And the award goes to... Sling TV for Technology & Engineering! We are honored to receive this technical Emmy® Award, wh...
02/10/2020

And the award goes to... Sling TV for Technology & Engineering! We are honored to receive this technical Emmy® Award, which recognizes the Sling team's excellence in engineering and creativity.

#SlingTV #Slingtechnology

02/05/2020
Addressable Extends Ads’ National Reach: DISH’s Arrix – Beet.TV

In an interview with Beet.TV, Kevin Arrix, SVP of DISH Media describes two more emerging use cases outside of targeted advertising: National minute enablement and national reach extension. Learn more by watching his interview below and catch him tomorrow on the Beet Retreat stage for his keynote about the evolution and future of addressable advertising.

http://ow.ly/rvJ850yexfH

#DISHMedia #BeetRetreat

For marketers, the single promise of "addressable" TV technology used to be simply targeted advertising.But, in 2020, the promise is a lot more than that. In this ...

DISH Media is headed to San Juan for Beet.TV #BeetRetreat! Kevin Arrix SVP and Sean Robertson General Manager Partnershi...
02/03/2020

DISH Media is headed to San Juan for
Beet.TV #BeetRetreat! Kevin Arrix SVP and Sean Robertson General Manager Partnerships, will participate alongside other industry leaders in three days of panels, networking, and more.

We're joining other business leaders and key players at CIMM 's 9th Annual Cross-Platform Video Measurement and Data Sum...
01/28/2020

We're joining other business leaders and key players at CIMM 's 9th Annual Cross-Platform Video Measurement and Data Summit on Thursday, February 6, 2020 at Google in New York City!

Dave Antonelli, Director, Sling TV Ad Strategy and Revenue will be participating in a fascinating discussion about how new advanced and addressable TV platforms are changing the game, how the growth of national addressable tv breaks the current measurement system, and how the launch of DAI on Smart TVs raises the stakes.

Stay Tuned 📺

#SlingTV #CrossPlatform #DISHMedia

Vanessa Longworth, DISH Media Data Partnerships Manager, discusses executing with addressable data and shares insights o...
01/20/2020
DISH Media's Vanessa Longworth on Managing Addressable Data

Vanessa Longworth, DISH Media Data Partnerships Manager, discusses executing with addressable data and shares insights on current data uses, data evolution, and the future of data.
Read more here: http://ow.ly/7JFt50y069T ✏️

Vanessa Longworth of DISH Media is optimistic about the future of data-driven advertising and believes its use will only increase.

Are you a hesitant buyer who has not invested in addressable advertising? Take note ✍️http://ow.ly/cZ3E50xUjZa#DISHMedia...
01/13/2020
Addressable Advertising Redefined

Are you a hesitant buyer who has not invested in addressable advertising? Take note ✍️
http://ow.ly/cZ3E50xUjZa

#DISHMedia #AddressableTV

If addressable is tomorrow’s holy grail for television advertising, what is keeping ad agencies and buyers from tapping into this transformative technology?

Great to see our own Sean Robertson on an IRTS panel at CES along with Laura Molen, Wendell Scott, moderated by Joyce Tu...
01/10/2020

Great to see our own Sean Robertson on an IRTS panel at CES along with Laura Molen, Wendell Scott, moderated by Joyce Tudryn. Fascinating conversation about our industry and the importance of helping to excite and inform the next generation of media leaders.

#DISHMedia #CES2020

We enjoyed the discussions created through moderating the Fireside Chat with Sofia Colucci, VP, North American Innovatio...
01/07/2020

We enjoyed the discussions created through moderating the Fireside Chat with Sofia Colucci, VP, North American Innovation at Molson Coors yesterday. Until next time!

Brand Innovators @ CES - Bet on Digital ♣️♦️♠♥️

#DISHMedia #CES2020

The traffic spikes seen in live events are different from the rest of programmatic. While there are tools to help advert...
01/06/2020

The traffic spikes seen in live events are different from the rest of programmatic. While there are tools to help advertisers capitalize on these spikes and to protect against overspending, there are differences in how advertisers should set up their campaigns for lives sports.

Learn more here: https://media.dish.com/about-us/news-press/programmatic-playbook/

It is our pleasure to announce that Jim D'Antoni, Director, National Media Sales at DISH Media will be moderating the Fi...
01/04/2020

It is our pleasure to announce that Jim D'Antoni, Director, National Media Sales at DISH Media will be moderating the Fireside Chat with Sofia Colucci, VP, North American Innovation at Molson Coors International on the first day of CES on January 6, 2020!

Brand Innovators @ CES - Bet on Digital ♣️♦️♠♥️

Reach Booster is a powerful new solution designed to significantly increase the reach of linear campaigns.Don't miss the...
01/03/2020

Reach Booster is a powerful new solution designed to significantly increase the reach of linear campaigns.
Don't miss the opportunity to learn more about it at CES!

To set up time, fill out this form: http://ow.ly/mfE350xMOgB

#ReachBooster #DishMedia #Sling #addressabletv #advertising #CES

More and more audiences are diving into the world of streaming, often through the activation of a live OTT event. Learn ...
01/02/2020

More and more audiences are diving into the world of streaming, often through the activation of a live OTT event. Learn more about this shift and other predictions in SpotX’s 2020 Vision:

http://bit.ly/2t5Fl5V

SpotX DISH Media

Happy New Year! 🍾🎇
12/31/2019

Happy New Year! 🍾🎇

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DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.

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