DISH Media

01/05/2021

AdExchanger - Programmatic Power Players

DISH Media is proud to be named one of AdExchanger's Programmatic Power Players of the year! Our programmatic engine thrives on collaboration and innovation to bring our clients top of the line service to make executing a programmatic campaign simple and easy. Reach out to learn more. https://www.adexchanger.com/go/power-players

A definitive searchable list of the top programmatic agencies, marketing technology providers and strategic partners.

12/29/2020

Results Magazine - December 2020 - page38

Check out the latest issue of PDMI's Results Magazine to read Dan Kelly, GM of Ad Sales and Sean Robertson, Director Partnerships of DISH Media latest piece "Four Tips To Get Back on Track in 2021".
http://ow.ly/939C50CWrJC

12/28/2020

"For buyers it is all TV, and creating an omni-video strategy across both linear and digital is the way forward.” DISH Media's Director, Ad Strategy & Revenue, Sling TV Dave Antonelli shares his thoughts on OTT audience measurement in the latest report from the FreeWheel Council for Premium Video "The Evolution of Streaming". https://www.freewheel.com/insights/the-evolution-of-streaming-12-20

12/28/2020

Sales, Sophistication & Simplicity: Amplifi’s Law On 2021 Advertising – Beet.TV

“Going into next year, the hopes of scaled, connected TV buying, the growth of addressable TV, and the ability to continue to use better data to target linear television - these are things we’ve been trying to do and been wanting to do over the past few years, but there’s no better time than 2021.” In the latest DISH Media Beet.TV series, Mike Law, Amplifi USA’s president discusses how 2020 laid the groundwork for improvements in the connected (TV) space.

If COVID-19 ravaged the world for many, it also seems to have laid the groundwork for change that was previously merely bubbling up.Case in point - newly-cautious brands, lo...

12/25/2020

Happy Holidays! 🎁

12/23/2020

Open Marketplace Supports Growth in Addressable Ads: DISH Media’s Tim Myers – Beet.TV

“The TV industry is made up of hundreds, if not thousands, of different entities that are working together...it’s always going to be complex.” In the latest DISH Media Beet.TV series, Tim Myers, general manager of strategy, products and partnerships at DISH Media discusses the growth of national enablement and the need for flexible and transparent ways of doing business.

Addressable and advanced television advertising that lets marketers reach target audiences with more personalized commercials is on the verge of becoming more mainstream on nati...

12/22/2020

National Addressable Enablement & Back-On-Track Outcomes Excite Horizon Media’s Rose – Beet.TV

“OTT at this point is table stakes...As consumption is shifting out of the linear space and into the non-linear space, OTT is where we know a lot of those eyeballs are headed.” In the latest DISH Media Beet.TV series, Samantha Rose, Horizon Media SVP, Advanced TV & Video Solutions discusses how closing the loop between TV ad exposure and viewers’ consequential actions could transform TV into a performance ad channel.

If fragmentation was the price of scale, would you take it or leave it? That's the question many buyers of over-the-top (OTT) TV ads have been asking themselves.But, as more...

12/21/2020

Marketers Seek Video Metrics for Cross-Platform Consumption: Amplifi’s Cara Lewis – Beet.TV

“Working together is only going to make the industry stronger”. In the latest DISH Media Beet.TV series, Cara Lewis, Executive Vice President of video investment at Amplifi USA discusses holistic, cross-platform measurement and the importance of measuring video across the full landscape.

Television advertising is undergoing a period of significant upheaval as viewers watch their favorite programming on a broader range of devices, including smartphones and TVs co...

12/17/2020

TV Measurement Is Key in 2021, Omnicom Media Group’s Matt Kramer – Beet.TV

“There’s a major outage in terms of [measuring] app-based media. [In] OTT, which is the largest growing and the fastest growing medium we have today, we don’t have a great way of measuring that.” In the latest DISH Media Beet.TV series, Matt Kramer, Managing Director of advanced advertising at Omnicom Media Group discusses how he is making CTV measurement a focus for the year ahead.

Matthew Kramer wants to sell brands on the power of connected TV - but the paucity of effective measurement is making it difficult,So the managing director or advanced adver...

12/16/2020

Breaking Down Addressable: Understanding the Driving Force of Data

"Whether you are looking to strengthen your targeting or gain a better understanding of campaign impact with in-depth reporting, integrating data into your media strategy is a must." Kemal Bokhari - Breaking Down Addressable: Understanding the Driving Force of Data

Data can be a complex topic..

12/16/2020

In 2021, Kinesso’s Bernard Wants To Show Brands Proof Of Addressable Impact – Beet.TV

“A major focus of ours for this year and next year is enabling measurement insights so that we can prove out to our marketers what is working." In the latest DISH Media Beet.TV series, Lauren Bernard, VP, Marketplace Solutions at IPG's Kinesso discusses how measurement of addressable advertising is helping convince brands that are already data-driven to push dollars toward advanced TV.

If advanced TV ad targeting is to convince more big brands to switch money from conventional TV ad spend, it is going to have to show its effectiveness.Next year, Lauren Ber...

12/15/2020

Addressable TV Can Overcome Challenges: Horizon Next’s Wallach-Baker – Beet.TV

“Clients have a want and a desire to move towards a more addressable, more 1:1 way of doing business.” In the latest DISH Media Beet.TV series, Rachel Wallach-Baker, SVP, Investment, Horizon Next discusses the future of addressable television.

Advanced TV is the powerful medium that allows advertisers controls over buying TV ads, like targeting, frequency capping and measurement.So far, that promise has also been ...

12/14/2020

Programmatic-First Focus Applies to Addressable Ads: DISH’s Dave Antonelli – Beet.TV

“The future of advertising is going to be impression-based. Because of that, more and more inventory has to be made available programmatically.”
In a Beet.TV Series presented by SpotX, DISH Media's Director, Sling TV Ad Sales Strategy Dave Antonelli shares his thoughts on new advancements with programmatic buying and trends for addressable on OTT.

https://www.beet.tv/2020/12/programmatic-first-focus-applies-to-addressable-ads-dishs-dave-antonelli.html

Addressable advertising that lets marketers target households through linear TV will help to enable automated media buying that's similar to the digital ad marketplace. DISH Med...

12/11/2020

DISH Media's Tim Myers on Bringing Scale to the Addressable TV Market

"Our role going forward is to build out that technology using our internal inventory and our expertise with a clear purpose: bringing scale to the industry."

DISH Media's General Manager of Strategic Partnerships and Products Tim Myers shares his thoughts on bringing scale to the addressable tv market via National Minute Enablement.

With Dish Media leading addressability Jeff Minsky speaks with Dish GM of Strategic Partnerships and Products Tim Myers on changing perceptions to lead greater adoption and what Nielsen is doing to help development.

12/10/2020

Addressable TV Gets Real In 2021: Magna Global’s Anson – Beet.TV

"2020 was a year where people were really interested in moving away from traditional demo [targeting], and more into audiences, and trying new technologies and innovation."

In the second episode of our new series with Beet.TV ,"An Open Ecosystem is Key to Advanced TV Success", Julie Anson, Director, Strategic Investments, Advanced TV at MAGNA Global examines the many trends which marketers adopted this year and how they will carry over into the new year.

More videos coming soon, and the full series is available here: http://ow.ly/dyW750CHUiN

If 2020 was the year when our foundation was shaken and reset, 2021 may be the year when substantive new growth can occur on top.That is to say, many trends which marketers ...

12/08/2020

Find out how to maximize your video advertising business in 2021 with SpotX’s new Global Video Advertising Trends Report. "I’m proud to have shared insights that will hopefully help you enter the New Year with a strategic advantage" - Dave Antonelli. https://info.spotx.tv/2021-video-trends #GlobalVideoTrends2021

12/07/2020

Marching To The Same North Stars: DISH’s Arrix On Addressable TV’s Moment – Beet.TV

"Accountability is really important going forward, it’s one of the core pillars of our open approach."

In the first episode of the new series "An Open Ecosystem is Key to Advanced TV Success", with BeetTV, Kevin Arrix, SVP of DISH Media discusses how players in an increasingly splintered industry need to come together in pursuit of openness and a common goal.

More videos coming soon, and the full series will be available here: http://ow.ly/qDPL50CF0sA

At the end of an otherwise "crazy" year, DISH Media sees a way forward after strong momentum in the growth of addressable TV ad sales.In June, DISH Media told Beet...

12/04/2020

Making set-top box VOD part of the programmatic universe – Future of TV Advertising Global

Don't miss Kevin Arrix, SVP at DISH Media, discussing how DISH Media has made its set-top box VOD advertising inventory available for private, real-time programmatic trading.

How a leading Pay TV provider has made its set-top box VOD advertising inventory available for private, real-time programmatic trading. This interview explores the key lessons, and results, from the implementation, which means STB VOD can be bought through the same programmatic demand sources as oth...

12/01/2020

Watch: What's next for streaming and the $70 billion TV advertising market?

In case you missed it! Check out the replay of the livestream of the Ad Age Next: Streaming event, including the State of addressable TV session with Dave Antonelli and other industry players discussing how to take advantage of the opportunities in OTT.

Ad Age brings together leaders of streaming services, early-adopter brands and agencies to discuss how to take advantage of the opportunities in OTT.

11/26/2020

Happy Thanksgiving 🦃🎃

11/23/2020

In case you missed it! Check out Michael Schwimmer's keynote and Tim Myers' panel from The Stream TV Show, now available on demand! Watch it here: http://ow.ly/TlCx50CscQA

11/17/2020

Identity Graphs Will Improve Ads: DISH’s Bokhari – Beet.TV

Kemal Bokhari, General Manager, Data & Analytics at DISH Media weighs in on the use of identify graphs in the advertising and media industry for Transunion's Beet TV series.

As traditional ad tracking mechanisms like cookies diminish, the industry is scrambling to reinstate a viable method of identifying audiences.Amongst the leading contenders ...

11/12/2020

Live CTV is TV with all the advanced targeting perks of digital. Read our our latest white paper with Magnite to learn why your next campaign should start with CTV. https://info.magnite.com/NovemberSlingTVWhitepaper2020.html

11/09/2020

TODAY, don't miss a special panel "Scaling Addressable - Separating Fact from Fiction" at 3:50 EST with Tim Myers, General Manager, Addressable Operations & Strategic Partnerships of DISH Media on the Stream TV Show! https://www.streamtvshow.com/

11/09/2020

Breaking Down Addressable: The Road to Execution

"Now is the time for advertisers to reevaluate their campaign strategies and truly understand how their ad dollars are working for them." - Jim D'Antoni - Breaking Down Addressable: The Road to Execution.

For a long time, addressable TV had been considered a “nice to have,” instead of a “must use” technology. However, over the past few years we are seeing a growing number of advertisers embrace addressable TV as a key element of their video mix.

11/04/2020

Don't miss a special keynote interview with Michael Schwimmer, EVP and Group President of Sling TV on Tuesday, November 10 on the Stream TV Show!

https://www.streamtvshow.com/

11/02/2020

There are two main ways identity data can be integrated into campaigns to make a real impression: contextual and data targeting. Here's how to get started. Andrew Tint, Head of Programmatic Partnerships DISH Media breaks down the benefits of identity in our latest piece with SpotX.

https://www.spotx.tv/resources/blog/spotxer/prioritizing-audience-first-strategies-in-an-ott-world/

10/31/2020

🎃👻

10/29/2020

Addressable TV Delivers. Let us show you how. https://media.dish.com/insights/success-stories/brand-audience-addressable/financial/

#Financial #Addressable #Advertising

10/28/2020

Mattel Virtual Summit

We are happy to be in the company of key players in the space during the #BILivecast "Playing to Win in 2021" fireside chat with Mattel, Inc. TODAY.

10/20/2020

In case you missed it! ⚠️Kevin Arrix's session, "Embracing an Open and Interoperable Approach" from last week's Adweek Convergent TV Summit is available on demand! Watch here: https://jwp.io/s/Fz2SAZMu

10/19/2020

The Future of TV Advertising Requires Open Ecosystems

"The marketplace needs greater cooperation across all segments of the industry." Kevin Arrix, SVP at DISH Media discusses the growing need for transparency and interoperability to preserve the power and scale of TV advertising. Adweek
#FutureofTV #Advertising

Transparency and interoperability are the keys to making campaigns more effective

10/16/2020

Addressable TV Delivers. Let us show you how. https://media.dish.com/insights/success-stories/brand-audience-addressable/auto/
#Auto #Addressable #Advertising

10/13/2020

Reminder ❗ Tune in and join us for the Adweek Convergent TV Summit this week. Catch Kevin Arrix, SVP, DISH Media in a fireside chat "Embracing an Open and Interoperable Approach".
http://ow.ly/1jTI50BK3FI

09/25/2020

PDMI West Virtual | The PDMI

Check out the PDMI West Virtual Post-Event Roundup with DISH Media's Dan Kelly, Shop LC's Douglas Bognar, and Modern Postcard's Christopher Foster joined by Thomas Haire for a conversation about three trending topics that dominated #PDMI West Virtual.
http://ow.ly/QOD050BBpr9

PDMI West Virtual, a 3-day educational event featuring 8 one-hour webinars, will take place Sept. 14-16.