DISH Media

DISH Media DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across Dish and Sling. At DISH Media, every advantage matters.

Based on a deep understanding of our audience, we mine and point our data to bring out the person at the heart of the equation. Who are they? Where do they live? What do they do? Why do they do it? Behind every data point, there's a face, and behind every face, there's a story. By tuning into consumers and humanizing their data and their stories, we improve timing, relevance, and ultimately, ROI. Only by understanding people and their behavior, can we get to the things that really matter - real people, real-life moments, and real results.

Operating as usual

Reserve your webinar seat today: https://adweek.it/3gK2AJEJoanna O’Connell and Kevin Arrix discuss the findings from a r...
05/07/2021

Reserve your webinar seat today: https://adweek.it/3gK2AJE

Joanna O’Connell and Kevin Arrix discuss the findings from a recent cross-industry Forrester Consulting research study on the future of #addressable TV.

Reserve your webinar seat today: https://adweek.it/3gK2AJE

Joanna O’Connell and Kevin Arrix discuss the findings from a recent cross-industry Forrester Consulting research study on the future of #addressable TV.

Download the guide to addressable TV and learn why brands are incorporating #addressable into their #marketing mix. http...
05/06/2021

Download the guide to addressable TV and learn why brands are incorporating #addressable into their #marketing mix.

http://ow.ly/RBsO50EGtvB

Download the guide to addressable TV and learn why brands are incorporating #addressable into their #marketing mix.

http://ow.ly/RBsO50EGtvB

Tune in for the Brand Innovators #BILivecast, airing LIVE TOMORROW May 5th at 3:40 pm EST featuring a session with Danon...
05/04/2021

Tune in for the Brand Innovators #BILivecast, airing LIVE TOMORROW May 5th at 3:40 pm EST featuring a session with Danone's Mary Katherine Wolt and DISH Media's Andrew Troy. RSVP HERE: http://ow.ly/1KXP50EEjT9

Tune in for the Brand Innovators #BILivecast, airing LIVE TOMORROW May 5th at 3:40 pm EST featuring a session with Danone's Mary Katherine Wolt and DISH Media's Andrew Troy. RSVP HERE: http://ow.ly/1KXP50EEjT9

Want to find out why #advertisers are prioritizing #addressable TV? Join Joanna O’Connell and Kevin Arrix as they discus...
05/04/2021

Want to find out why #advertisers are prioritizing #addressable TV?

Join Joanna O’Connell and Kevin Arrix as they discuss the findings from a recent study conducted by Forrester Consulting on behalf of nine companies across the TV ecosystem. https://adweek.it/3gK2AJE

Want to find out why #advertisers are prioritizing #addressable TV?

Join Joanna O’Connell and Kevin Arrix as they discuss the findings from a recent study conducted by Forrester Consulting on behalf of nine companies across the TV ecosystem. https://adweek.it/3gK2AJE

Clarifying the underlying issues that impact #addressable video's multi-level adoption and expansion."In three to five y...
04/29/2021
Mapping the Mainstreaming of Addressable TV at DISH

Clarifying the underlying issues that impact #addressable video's multi-level adoption and expansion.

"In three to five years addressable will absolutely be a mainstream part of the TV advertising mix,” says Tim Myers, GM, Addressable Operations & Strategic Partnerships at Dish Media.

DISH GM Tim Myers reveals the results of their pivotal study "The Transformation of Television" and the role that addressable plays in it.

Tune in to the How to Catalyze Audience-Based Selling in the US panel at TVOT Live! with Andrew Troy and other key indus...
04/29/2021

Tune in to the How to Catalyze Audience-Based Selling in the US panel at TVOT Live! with Andrew Troy and other key industry players TODAY April 29th at 12 pm EST.
Register here: http://ow.ly/QqI250EAJF7

Tune in to the How to Catalyze Audience-Based Selling in the US panel at TVOT Live! with Andrew Troy and other key industry players TODAY April 29th at 12 pm EST.
Register here: http://ow.ly/QqI250EAJF7

See why Addressable TV is a top priority for media buyers in 2021, and much more in a new study commissioned with Forres...
04/28/2021

See why Addressable TV is a top priority for media buyers in 2021, and much more in a new study commissioned with Forrester Consulting: eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore INVIDI Technologies ViacomCBS WarnerMedia

See why Addressable TV is a top priority for media buyers in 2021, and much more in a new study commissioned with Forrester Consulting: eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore INVIDI Technologies ViacomCBS WarnerMedia

Check out Jim D'Antoni TOMORROW at the Brand Innovators Media Buying Summit #BILivecast, moderating a fireside chat with...
04/28/2021

Check out Jim D'Antoni TOMORROW at the Brand Innovators Media Buying Summit #BILivecast, moderating a fireside chat with Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard RSVP here: http://ow.ly/9G6350EyTMb

Check out Jim D'Antoni TOMORROW at the Brand Innovators Media Buying Summit #BILivecast, moderating a fireside chat with Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard RSVP here: http://ow.ly/9G6350EyTMb

Don't miss Jim D'Antoni keynote this THURSDAY, April 29th at 2:15 pm EST! Register here: http://ow.ly/MAaq50EyTar
04/27/2021

Don't miss Jim D'Antoni keynote this THURSDAY, April 29th at 2:15 pm EST! Register here: http://ow.ly/MAaq50EyTar

Don't miss Jim D'Antoni keynote this THURSDAY, April 29th at 2:15 pm EST! Register here: http://ow.ly/MAaq50EyTar

Tune in to the Addressable-TV Advertising: Practical Wisdom from the Pioneers panel at TVOT Live! with Kevin Arrix and o...
04/27/2021

Tune in to the Addressable-TV Advertising: Practical Wisdom from the Pioneers panel at TVOT Live! with Kevin Arrix and other key industry players TODAY April 27th at 5:20 pm EST. Register here: http://ow.ly/ZmzL50EyUBU

Tune in to the Addressable-TV Advertising: Practical Wisdom from the Pioneers panel at TVOT Live! with Kevin Arrix and other key industry players TODAY April 27th at 5:20 pm EST. Register here: http://ow.ly/ZmzL50EyUBU

04/23/2021
www.linkedin.com

Comscore, Inc. announces an expanded strategic partnership with DISH Media that will extend its data license to Sling TV.

The agreement is a significant step in the transformation of television and cross-platform measurement of advanced advertising.

In the latest DISH Media Beet.TV series, Michael Kubin, EVP, Media at INVIDI Technologies discusses the evolution of add...
04/22/2021
INVIDI Ramps Up For CTV & Solving Addressable’s Three Frictions: Kubin – Beet.TV

In the latest DISH Media Beet.TV series, Michael Kubin, EVP, Media at INVIDI Technologies discusses the evolution of addressable TV ad buying and more insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/uRYm50EgIrc

A pioneer in the addressable TV advertising space is ramping up to enable the latest incarnation of the opportunity.INVIDI began 18 years ago, helping TV providers enable th...

For the brands prioritizing flexibility and managing spend, the most optimal way to buy live sports is through programma...
04/20/2021
Elevating Your Live Sports Play with Programmatic | by Andrew Tint | LinkedIn

For the brands prioritizing flexibility and managing spend, the most optimal way to buy live sports is through programmatic on OTT.

Andrew Tint, Head of Programmatic Partnerships at DISH Media breaks down the benefits of adding programmatic to your playbook in our latest DISH Media Linkedin Series Article: "Elevating Your Live Sports Play with Programmatic".

Published: April 20, 2021. The beginning of Spring brings a familiar feeling across the country marking the new season and reigniting the passions of sports fans from across the nation. Well, unless you’re a Detroit Tigers fan like me, then it brings mostly disappointment.

In the latest DISH Media Beet.TV series, David Porter, SVP, GM Addressable Advertising at Canoe discusses upfront sales ...
04/20/2021
Addressable Can Address The Upfronts, Complexity Can Be Smoothed: Canoe’s Porter – Beet.TV

In the latest DISH Media Beet.TV series, David Porter, SVP, GM Addressable Advertising at Canoe discusses upfront sales strategies and complexity, plus more insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/uRYm50EgIrc

ATLANTA - As the upfront TV ad sales season gets going, will connected and addressable TV finally make a big splash, or will it fail to convince buyers it doesn't have to be so ...

In the latest DISH Media Beet.TV series, Mike Dean, SVP, Advanced Advertising at ViacomCBS discusses the need for more b...
04/15/2021
Keep Calm, It’s Still TV: ViacomCBS’ Dean Soothes Buyers On Addressable Ads – Beet.TV

In the latest DISH Media Beet.TV series, Mike Dean, SVP, Advanced Advertising at ViacomCBS discusses the need for more buy-side participation in the addressable tv space plus more insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/uRYm50EgIrc

The new-wave opportunity to precision-target TV ads at individual households may be novel and may be plagued by operational inefficiencies - but that doesn't mean ad buyers shou...

Education is key to increasing addressable TV spend, study says. Read more in "The Transformation of Television:Embracin...
04/15/2021

Education is key to increasing addressable TV spend, study says. Read more in "The Transformation of Television:Embracing the Era of Addressable TV" eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore, Inc. INVIDI Technologies ViacomCBS WarnerMedia

Education is key to increasing addressable TV spend, study says. Read more in "The Transformation of Television:Embracing the Era of Addressable TV" eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore, Inc. INVIDI Technologies ViacomCBS WarnerMedia

DISH Media has been nominated by Adweek for the 2021 Readers’ Choice: Best of Tech Partner Awards in the category of Bes...
04/13/2021

DISH Media has been nominated by Adweek for the 2021 Readers’ Choice: Best of Tech Partner Awards in the category of Best in Addressable TV Solutions! Voting for this round will be open until May 3rd, VOTE here. http://ow.ly/BbCF50Enuo3

DISH Media has been nominated by Adweek for the 2021 Readers’ Choice: Best of Tech Partner Awards in the category of Best in Addressable TV Solutions! Voting for this round will be open until May 3rd, VOTE here. http://ow.ly/BbCF50Enuo3

In the latest DISH Media Beet.TV series, Elsa Blumberg, VP, Media & Market Research Analytics at WarnerMedia discusses h...
04/12/2021
Addressable TV Isn’t Just A Test Anymore: WarnerMedia’s Blumberg – Beet.TV

In the latest DISH Media Beet.TV series, Elsa Blumberg, VP, Media & Market Research Analytics at WarnerMedia discusses how the addressable TV marketplace is evolving and acknowledges complexity insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/uRYm50EgIrc

Once upon a time, the ability to target ads at individual linear households was confined to just two minutes of local cable air-time per hour.But new services have expanded ...

“Our aim here is to create a common framework for the way we engage with and talk about data so that everyone can feel c...
04/08/2021

“Our aim here is to create a common framework for the way we engage with and talk about data so that everyone can feel confident they’re getting the most out of it, in a way that is transparent and privacy compliant.” - Kevin Arrix, SVP, DISH Media on the launch of the TV Data Initiative.

DISH Media TransUnion Eyeota Blockgraph VideoAmp TVSquared and MadHive have announced a new effort to maximize the data-driven TV marketplace.
Read more: https://media.dish.com/about-us/news-press/

“Our aim here is to create a common framework for the way we engage with and talk about data so that everyone can feel confident they’re getting the most out of it, in a way that is transparent and privacy compliant.” - Kevin Arrix, SVP, DISH Media on the launch of the TV Data Initiative.

DISH Media TransUnion Eyeota Blockgraph VideoAmp TVSquared and MadHive have announced a new effort to maximize the data-driven TV marketplace.
Read more: https://media.dish.com/about-us/news-press/

In the latest DISH Media Beet.TV series, Jay Prasad, Chief Strategy Officer at LiveRamp discusses the importance of unif...
04/07/2021
Ad Buyers Want Unified Measurement: LiveRamp’s Prasad – Beet.TV

In the latest DISH Media Beet.TV series, Jay Prasad, Chief Strategy Officer at LiveRamp discusses the importance of unified measurement and granularity in identifying audiences along with insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/uRYm50EgIrc

A new report shows ad buyers have a laundry list of changes they would like to see to addressable TV ads, if audience-based buying is to become more popular.But recent chang...

In the latest DISH Media Beet.TV series, Scott Worthem, Global Executive VP of Strategic Partnerships and Business Devel...
04/05/2021
Addressable Ads Promise Outcome-Based Metrics: Comscore’s Scott Worthem – Beet.TV

In the latest DISH Media Beet.TV series, Scott Worthem, Global Executive VP of Strategic Partnerships and Business Development at Comscore, Inc. discusses agencies' interest in addressable advertising along with insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/VKgQ50EgIrg

National broadcasters increasingly will make more of their advertising inventory addressable, giving marketers a way to show different commercials to different households during...

For studios looking to promote their releases in a post-Covid world, Sling TV has proven to be a winning resource for re...
04/01/2021

For studios looking to promote their releases in a post-Covid world, Sling TV has proven to be a winning resource for reaching movie fans in their own homes. Learn more about how SLING helped Operam.com successfully maximize their audience and PVOD sales for #BillandTedFacetheMusic during its 2020 summer premiere.
https://media.dish.com/about-us/news-press/

For studios looking to promote their releases in a post-Covid world, Sling TV has proven to be a winning resource for reaching movie fans in their own homes. Learn more about how SLING helped Operam.com successfully maximize their audience and PVOD sales for #BillandTedFacetheMusic during its 2020 summer premiere.
https://media.dish.com/about-us/news-press/

"Being flexible has gone from a catchphrase to table stakes, and the global crisis of the past year has certainly increa...
03/31/2021
How the barriers around addressable TV are finally coming down | Ad Age

"Being flexible has gone from a catchphrase to table stakes, and the global crisis of the past year has certainly increased the demand for flexibility on the part of everyone." - Kevin Arrix, SVP, DISH Media in "Smashing the Barriers to Addressable TV" http://ow.ly/LJn050EdDLE

Addressable TV brings the benefits of digital advertising to TV, enabling marketers to plan and buy better and measure the impact of every media dollar spent. Yes, challenges exist, but companies are expressing increased confidence in the future of addressable TV. Distributors must acknowledge the m...

In the latest DISH Media Beet.TV series, Beau Ordemann, Head of Connected TV Sales & Strategy, Verizon Media discusses t...
03/29/2021
Addressable TV Is Too Complex, Buyers Say. Verizon Media Wants To Change That – Beet.TV

In the latest DISH Media Beet.TV series, Beau Ordemann, Head of Connected TV Sales & Strategy, Verizon Media discusses the US addressable TV ecosystem along with insights from our new commissioned study, The Transformation of Television: Embracing the Era of Addressable TV. Read the full report at http://ow.ly/wgrG50EbiBd

The new power of connected and addressable TV technology offers a remarkable promise - the ability to transform TV from a one-to-many medium in which everyone saw the same ad, t...

New Research: Nine companies explore the current and future state of addressable TV in a new study we commissioned from ...
03/26/2021

New Research: Nine companies explore the current and future state of addressable TV in a new study we commissioned from Forrester Consulting. Download the study to learn more. eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore, Inc. INVIDI Technologies ViacomCBS WarnerMedia

New Research: Nine companies explore the current and future state of addressable TV in a new study we commissioned from Forrester Consulting. Download the study to learn more. eraofaddressable.com

Cadent DISH Media LiveRamp Verizon Media Canoe Comscore, Inc. INVIDI Technologies ViacomCBS WarnerMedia

“The business overall is moving more and more towards data-driven, impression-based measured media — and addressable TV ...
03/25/2021
Addressable Advertising Is Top Priority for TV: Dish Media’s Kevin Arrix – Beet.TV

“The business overall is moving more and more towards data-driven, impression-based measured media — and addressable TV is all that.”

In the latest DISH Media Beet.TV series, Kevin Arrix, SVP, DISH Media discusses the new research study, The Transformation of Television: Embracing the Era of Addressable. Read the full report at eraofaddressable.com

Addressable television is a key priority for marketers that aim to personalize their advertising among different households that watch the same programming, a new survey suggest...

Addressable TV and emerging media channels are the #1 priority for brands and agency TV buyers in 2021. Read more in the...
03/24/2021

Addressable TV and emerging media channels are the #1 priority for brands and agency TV buyers in 2021. Read more in the new study, “The Transformation of Television: Embracing the Era of Addressable TV”. eraofaddressable.com

Addressable TV and emerging media channels are the #1 priority for brands and agency TV buyers in 2021. Read more in the new study, “The Transformation of Television: Embracing the Era of Addressable TV”. eraofaddressable.com

On March 31st at 2pm EST, join the Tavant live panel discussion on ‘Strategies to enable advertising targeting and measu...
03/23/2021
Welcome! You are invited to join a webinar: Strategies to enable advertising targeting and measurement in a privacy-regulated world. After registering, you will receive a confirmation email about joining the webinar.

On March 31st at 2pm EST, join the Tavant live panel discussion on ‘Strategies to enable advertising targeting and measurement in a privacy-regulated world’ with Kemal Bokhari, General Manager - Data & Analytics, DISH Media and other #AdTech veterans and learn more about topics in advertising and consumer data privacy. https://bit.ly/3fbh4RI

#mediaentertainment #advertising #Webinar

Join our live panel discussion on ‘Strategies to enable advertising targeting and measurement in a privacy-regulated world’, where AdTech veterans will explore the shift in advertising world due to increasing consumer data privacy regulations. As cookie, IP address and Mobile Ad ID tracking poli...

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DISH Media provides advertisers with intelligent solutions to efficiently maximize exposure to desired audiences across DISH and Sling TV. Through innovative platforms, viewer measurement tools, and access to custom audiences on DISH and Sling TV via addressable and programmatic, advertisers employ strategically positioned, demographically targeted buys that enhance their national media campaigns.

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