Ataboy

Ataboy Ataboy is a creative content production studio based in NYC and NZ

Using our expertise in live action, high end 2D+3D animation, illustration, design and stop motion we take ideas from concept to completion. We have experience handling all aspects of production for projects ranging from commercials and short films to network graphics and web content.

10/31/2025

Tricks, treats, and a touch of motion. 🎃
Happy Halloween to all who celebrate

Who do YOU want to be today?

10/27/2025

We reimagined the NYC skyline, one drawer at a time.

Using motion control, our team turned simple furniture into a moving cityscape. Designed, built, and shot entirely in-studio, this miniature world proves big ideas can come from the smallest spaces.

10/17/2025

All flavor. Zero sugar. 💧
In 2023, we teamed up with to create the new Zero Sugar campaign. Bold, vibrant, and full of energy, just like every flavor.

10/15/2025

We teamed up with to capture Chef Tu’s soulful approach to food — where every slice, every dish, is an act of love. Through careful scene design and lighting, we built a visual language that reflects his philosophy of cooking with heart and intention. Step inside Chef Tu’s world.

10/03/2025

’s global story blends the power of data with the craft of design.

We collaborated with Meta to build a CGI design system across 35 markets, unifying messaging while allowing flexibility for local markets.

Watch the BTS video to see the process behind the work.

10/03/2025

Our campaign for People’s United Bank captured the everyday moments that feel familiar yet meaningful. We approached the story with a focus on detail, using handcrafted sets and practical effects to build a world that felt personal and lived-in.

Each frame was designed with care to reflect the warmth and authenticity behind the message.

Credits-
Agency:
Director:
Producer:
DP:
Set Designer: Adam Pierce
Prop Master: Joshua Stone

01/25/2023

Gambling can be a risky sport, but leaving a child behind to do it is a bet you shouldn’t make. This PSA for the Pennsylvania Gaming Control Board shines light on the issue of parents or guardians leaving children unattended to visit casinos, potentially endangering the child and creating significant and long-lasting negative results for the adults.

Don’t gamble with kids. Game responsibly.

Director/Editor: David Grodin
Production Company: PARODY
Animators: Adam VanDine, Ridvan Maloku

01/20/2023

Devoting your life to a craft is a special thing indeed, Chef Elliot!

Director Andrew Gooi continues his deep dive into the folks at Hearth & Fire Pizza as Chef Elliot discusses chasing perfection in the cocktails he creates 🍸

01/18/2023

"Cooking has always been a part of who I am. That's the best way to tell someone you love them."

Director Andrew Gooi introduces us to Chef Tu of Hearth & Fire Pizza who details how cooking for restaurant patrons is like cooking for his family - requiring the same love, care, and attention to detail.

12/25/2022

Season's Greetings, from our family to yours! 🎄

12/23/2022

Santa's got a new set of wheels just in time for the holidays, no reindeer required 😎🏍

Feeling festive yet? 🎅🏽🎄

(Animation by Adam VanDine, design by Dess_Artist)

Address

New York, NY

Telephone

+12123007558

Website

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