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Send us a message today to learn more. #goldmanagency
We are an inspired bunch of Professionals and Book Experts who believe in creating meaningful powerful campaigns and event experiences that leave real impacts.
We are all about results, Period.
Send us a message today to learn more. #goldmanagency
Real Results from Real Authors like you. #goldmanagency
Top 10 Reasons Why You Can't Sell as a Self-Published Author
"Why my book can't make a penny?" Base in my observation, majority of self-published authors undergo of great mental anguish at some point of their lives, or it could be most of the time. Just observing carefully from my very own experience. I've come to the realization why some book can't convert into cash.
This problem get bigger and bigger since almost everyone can Self-Publish their own work. According to the statistic from September 2016, R. R. Bowker—the ISBN number registrar in the United States—reported that there were over 725,000 ISBN registrations for self-published works.
And it is also become a lot easier for anyone to publish their book since Amazon's Kindle Direct Publishing (KDP) doesn't require an ISBN.
And, as being stated in the Fast Company, there are over 129 million books in the world according to Google estimation.
Simply imagine the publishing world, the noise is everywhere from self-publish to traditional. You are competing from ancient to latest book in the market.
And, that is the common reason why most author can’t sell.
2. Being Naive about the Book Niche
It is crystal clear for any self-published author to have a huge amount of competition. In that case, you must be aware of the genre of your book and position it in the relevant niche of your competitor. So it would become easy for the potential readers to notice your book.
3. Unrelatable Writing
It is shockingly to know that most of the aspiring writers that I’ve had encountered are clueless other perspective. Basically, their way of writing is very narrowed and can’t give a space for other opinions and beliefs. That’s why they can’t sell.
4. Having a Unique Book
As being said above, the reason why the book can’t sell because of its uniqueness. It could be a signal that there is no market into it. The possible reason might be, the readers can’t relate into it or because it is not in trend. As an author, it is a wise move to take a look for the market first. Because the numbers of readers can tell if there’s market or potential buyers into it.
5. Writing without Objectives
If you don’t have an email, blogs, social media, or any form of publicity also known as Author Platform. You’ll be experiencing from second to none sales.
6. Cover Design Issue
As the old saying said, “Don’t judge the book by its cover.” I wish it will work that way. But most of your potential reader will judge your book depend on the design of your cover. For the Self-Publish Author, I humbly suggest to save some cash and hire someone to do the cover for you.
7. Pricing: Too High or Low
Make your price something in the middle. Because if you price your book for $0.99 the potential readers would think about it as a less valuable. But, if you price it too high. Most of them will just passing by and would look for other book to buy in the same category.
8. Unrealistic Sales Expectation
Some Self-Publish Author are disappointed with the results of their sales. Even if it generates sales, their expectation could be based on wishful thinking.
The truth is, the first to five sales of your Self-Publish book is in the circle of your own Family and Friends. And you can’t generate farther than that without the use of marketing. Your old Published Titles could also bring some sales, but be realistic enough to know that it will just move slowly especially if you are starting out to be recognize in the market.
9. Remember the Four-Letter Word “SELL”
Some authors delude themselves into the idea of being artist is enough to generate more sales. Most of the time, the cause of this though is based in fear, arrogance, or ignorance. As an artist as well as an author, you must think that you are also a marketer too.
10. Is your book just bad?
To be honest, many Self-Published Book author are bad at expressing stories through words. But this issue is need to be raise in order for authors to identify which is which. Continues editing, reading, and re-write their work would help them a lot in terms of the quality of the content. Beside it would also help them to improve their writings. In these cases, the lack of sales can be caused of the quality issue. But remember, the life will go on, simply continue and work hard to improve. Also good marketing is a plus. #goldmanagency
Red Teddy Bear Candles by Margot Pickard tackles a woman’s identity crisis and childhood trauma.
Broken ankles were a turning point in Margot Pickard’s career. With an avid love of words, she’d always considered writing a book, but having a career within editing she never quite got around to it. Until, she was forced to take her life back. Margot’s fascinating tale Red Teddy Bear Candles ...
The Importance of Goodreads Marketing
“Idleness is only the refuge of weak minds, and the holiday of fools.”
Enchanted Rainbows was originally published on August 27, 2018. It is one of Gabriella Eva Nagy’s most recent and popular books. As most of her works. Gabriella Eva Nagy draws inspiration from her love of nature and in all things beautiful. The book features beautifully illustrated images with bright vivid colors. Enchanted Rainbows highlight aromatic flowers, fluttering butterflies, insects, fluffy clouds, and brightly-colored rainbows. These images represent Nagy’s wonderful childhood. Enchanted Rainbows, according to her, Enchanted Rainbows is “a heartwarming visual representation to say happy birthday to someone you love.”
About the Author
Gabriella was born and raised in Hungary. She always enjoyed finding visually stimulating, and educational ways of reaching out to children. Gabriella earned a bachelor's degree in physics and technology and then graduated from the Art Institute of Pittsburgh with a major in computer animation and multimedia. She uses her talents to reach the world of children and to reflect values that are eternal. #goldmanagency
Purchase the book today: https://tinyurl.com/y9qfxe6q
This checklist might be helpful for you. #goldmanagency
Focus on the few. Disregard the none essential.
When writing, it can be easy to try and steer clear of controversial subjects for fear that readers will be offended and set your book aside. But if you think about it, have you ever read a really good book that didn’t challenge your personal outlook in someway? I’d be surprised if you had. The best writers don’t get hung up on how their audiences will react to a certain theme or character; they write what feels right, even if it’s a little scary.
What are your challenges in writing?
Very sorry to hear about the passing of Kobe Bryant. An awesome athlete and also children's book author. Prayers to his family and all who passed.
Did you see that commercial from AT&T of the guy dancing in the subway?
He received a text message late because his phone wasn’t 4G. An author can feel this way when he doesn’t research about the publishing industry. With all the changes in the publishing industry, authors should strive to keep up to date. I spend two hours each day researching online to find effective ways to build my platform. There are a lot of opportunities and resources offered online, and you want to be able to spot those gems.
As I mentioned earlier, an Authorpreneur needs to be on top of the game and ahead of the crowd. An Authorpreneur should be a leader who creates trends. As a new author, where do you start? When I released my first book, I perused websites of my favorite authors and read every single page. Since these authors inspired me so much, I wanted to verify what they were doing and how I can effectively build my platform.
Most of my favorite authors are published through the prominent publishing houses, and I’m aware that they have their publicists to assist them with their promotions. However, that never stopped me from researching. Every day, I told myself that I needed to learn tips to increase my exposure. I read every blog about writing, publishing and marketing every single day as most of this information is available online.
The internet offers a ton of information and resources that will take you to various avenues of promoting your work.
Focus on building your core audience. 1000 Solid fan based is more than enough to generate cash flow.
Welcome to the Real World of book publishing.
Activities in the open air can have a truly wonderful effect on you. So, if you feel stuck or bored, go outside for a walk, visit your favorite place in the city, or ride a bike. You will feel how the energy you need so badly will flow back into your body.
Embrace the beauty of nature and enjoy being out as a part of your motivation source search. Find those old roller blades in the closet, or invite a friend for a stroll around the park. There are plenty of things you can do outside.
Don’t lose such an opportunity to improve your physical health and promote an improved brain activity.
A wise man once said....
It's always about your Audience.
80% Product, 20% Marketing.
The Book Business is not that difficult. Focus on perfecting your story.
You Published Your Book, Now What?
Most authors are giddy and on top of the world after seeing their book published. If you have a paperback version, I can guarantee that most of you have smelled your book, taken lots of pictures and uploaded to your page. But the million dollar question every author faces is, “How am I going to sell my book?
With fifteen hundred books released every day, what will make your book stand out from the rest? Writing a damn good book which has been professionally edited and sports an eye-catching book cover is only the icing on the cake. You need to be able to inform people that your book is available. You’ve worked sleepless nights while presuming that your task is complete after typing, The End. I hate to tell you this, but the work is definitely not over. In fact, you’ve only just begun. Be ready for another long sleepless season with lots of hard work, blood, sweat, and tears.
New authors often ask why they have to market their book. They wonder why their books can’t sell by itself. First and foremost, if you’re writing as a hobby and only intend to sell your books to your sweet grandmother or your classmate from fifth grade, then this book isn’t for you. Statistics show that only seven percent of authors sell more than a thousand books. That’s right, seven percent! So what ever happened to the ninety three percent? You guessed it right. They all thought their work was done and somewhere down the road, their book would make it to the hands of thousands of readers. This is no fairy-tale, and if you’re thinking of growing your career as an author, then this is for you.
From a woman’s perspective, pretend that you’re preparing for your wedding day. You have ninety days to plan your wedding and want your event to be stellar. You’re already getting the jitters and running around like a headless chicken. All the wedding details keep haunting you late at night and you can’t sleep. Will the flowers match your elegant dress? Should the cake be vanilla or chocolate? What colours should the invitations be? Will you be inviting your old roommate from college? Are you ready to face your overpowering mother-in-law, and most of all, will the wedding day be perfect?
From a man’s perspective, picture this project as a job promotion. Your boss has a list of candidates that are eligible for promotion, and each of you have ninety days to prove to your boss that you’re the right one. What steps will you take? Will you come to work extra early and leave much later during the day? Will you be more creative in closing that next deal or winning that potential client? At the end of the day, what will it entail for your boss to choose you?
This all boils down to marketing, selling yourself, building your author’s platform and convincing everyone that you are the next best thing. I chose ninety days, because this is how long it took to build my author’s platform. When I released my first novel, Love Letters, in January 2011, I didn’t have a clue how to market my novel. Like any naïve, first-time author, I believed my book was magically going to reach as many readers as I want without me lifting a finger. I only sold five books in the first month and this was through friends and relatives.
In the next month, I doubled in sales and the succeeding months generated more, but I was not content with the numbers. That’s when I began researching everyday what I needed to do to build my author’s platform.
What is an Authorpreneur?
An Authorpreneur focuses on establishing one’s brand to the consumer using different avenues to promote their work.
A platform is what defines your visibility with your audience. Are people aware of your existence? What avenues do you use to keep people informed about you and your book? Is what you’re offering credible enough for people to grasp? Are you influential enough to convince people that your book is worthwhile? Are you targeting the right audience for your work?
As an Authorpreneur who is building one’s platform online, the first thing you need to think of is image. What do you want readers to know about you? Platform is not about selling your books, but about being an authority in your field. What impression do you want to leave with your readers and fans? Please note that building a platform doesn’t happen overnight. It’s similar to a song which starts as a crescendo and takes months to build. Once you’ve built your platform, you have to continue growing it to reach a wider audience.
The publishing market changes all the time, and you can’t be complacent. An Authorpreneur is someone who is on top of the game, always learning new things and willing to be innovative. An Authorpreneur will never stop researching and reaching out to his/her audience and fans.
Identify Who Your Readers Are
Most authors hope to reach a wide audience with their books. However, most authors don’t realize that they should know who their readers will be before writing their book. If you’re writing a non-fiction book about the global economy, then most likely your readers will be economists, business owners and world leaders. If you’re writing a children’s book, then you must first establish the age group of your readers. If you’re writing a futuristic novel set in a different world/realm or a dystopian novel, then most likely you’ll have young adult and adult readers. If you’re writing a self-help book about parenting, then you know that your readers will be parents, upcoming parents, and people who fill the role of parents.
Age group, gender, and niche should classify your readers. For fiction authors, genre divides books. If you’re writing a romance novel, a majority of your readers will be women in their twenties and above, while if you write thrillers or mysteries, you’ll get a combination of both men and women. Targeting who your readers are early on will assist you with your marketing strategy.
If you’re not sure who your readers are, look at the online bookstores like Amazon or Barnes and Noble and search for books similar to yours. You can read the first chapters of their books and based on that, you’ll know where to classify your book.
Author Tip of the Day
Why Do You Write?
Being a new author can be intimidating. You’re exposing a piece of yourself and may be fearful to take that first leap. The first question you need to ask yourself is why do you write?
Do you write to make money? As you may know, there are a lot of starving writers. Do you write because it makes you happy and you want to follow your passion? Do you have a message you wish to share with the world? Do you wish to find healing?
All of the above are valid questions that will determine your goal. Once you have a clearer sense of where you’re going, you’ll have a greater understanding on how to build your author’s platform and target the right audience.
The second factor you need to key in is if you’re writing as a hobby or as a career. If you’re writing as a hobby then your goals differ from someone who is writing as a career. Writing as a hobby has no pressure. You may be writing for a select group of people like friends and family. Those who write as a hobby are eager to collect stories. On the other hand, if you’re writing as a career, you’re most likely to spend time honing your craft. An author serious about his/her work will read constantly, invest in resources and be committed to writing.
Hard core authors are determined about their craft, and they know that building a brand entails hard work. They eat, breathe and live their writing.
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You’ve made it. After months or even years of sleepless nights, edits and multiple drafts, your masterpiece is finally complete. You have poured your thoughts, emotions, experiences and feelings into a sheet of paper and you might believe that the hard part is over. Not exactly. Your book might be a masterpiece, but in order to grow your career as an author and gain popular recognition, you have to market it. That’s where the hard part really begins. As you might already know, marketing a book can be quite challenging, especially if you lack the time, technical expertise required. Don’t hit that panic button just yet.
Our mission is quite straightforward. We want to help talented, ambitious and aspiring self-publish authors reach the highest echelons of the publishing industry by offering them the opportunity to access established book agents, utilize proven marketing techniques and connect with Hollywood production companies. Our goal is to provide you with goal-oriented marketing services that will turn your masterpiece into a household name.
We are an inspired bunch of professionals and experts who believe in creating meaningful powerful campaigns and event experiences that leave real impacts. Our values is driven to produce results. Goldman Agency is your trusted book marketing firm.
As a self-published author, you have innovative ideas and an entrepreneurial mind-set. That said, you need a solid marketing strategy to generate sales, connect with Hollywood executives, and secure publishing contracts. This is where we come in. At Goldman Agency, we craft our clients’ ideas into reality. Our book marketing specialists create meaningful campaigns and event experiences that make a real impact.
We work tirelessly to achieve the best results for our clients. If you are looking for a partner who is equally invested in your ideas, look no further than Goldman Agency.
Let’s get started.