16/06/2025
Editor's Pick
Human vs. AI in Creative Contests
Linhui Sun, Yuhao An, Xinyi Song & Jiaqi Liu
(Published: 15 May 2025)
This article compares human and AI creativity in advertising, focusing on advertisement copy generated by Chinese large language models. It’s controversial as it challenges whether AI can replace human creativity, sparking debates in marketing and technology fields, and is relevant for anyone interested in AI’s societal impact.
Self-Broadcasting or Cooperating with an Anchor?
Feng Luo, Shihan Chen, Tiantong Xu & Muzaffar Iqbal
(Published: 9 May 2025)
This piece explores live commerce strategies, comparing self-broadcasting versus collaborating with anchors. It’s practical for businesses in the growing live commerce sector, offering insights into sales and marketing, making it appealing for entrepreneurs and marketers.
Decoding Signals: Digital Media and K-pop Firm Performance
Liying Ye, Jaeyoung Cho & Yiyang Bian
(Published: 7 May 2025)
Analyzing how digital media exposure affects K-pop firms, this article taps into global pop culture. It’s interesting for fans and industry professionals, potentially offering strategies for other entertainment sectors, given K-pop’s worldwide popularity.
Digital Finance and Health Outcomes in China
Miao Yu, Fengqing Gu, Xizi Wan & Wenjia Ma
(Open access Published: 14 April 2025)
This article uncovers links between digital finance and health, an unexpected connection with policy implications. It’s relevant for readers interested in how technology can improve health outcomes, especially in developing regions like China.
Rural E-commerce and Happiness in China
Lei Wang, Shengqi Lyu & Lihong Zhou
(Published: 11 June 2025)
Investigating how e-commerce influences happiness in rural areas, this article could reveal surprising social impacts. It’s intriguing for those concerned with technology’s role in society, particularly in bridging urban-rural divides.
Blockchain in E-commerce: Countering Consumer Mistrust
Deqing Ma, Wenbo Shao, Kaiyue Zhang & Jinsong Hu
(Published: 3 January 2025)
Examining blockchain’s role in building trust in e-commerce, this article addresses current challenges in online transactions. It’s timely for readers worried about consumer trust, offering insights into future e-commerce security.