Brand Labs NY, Inc.

Brand Labs NY, Inc. Visit us: www.BrandLabsNY.com Visual Branding studio Brand Labs NY, Inc. is a young company with a rich and eventful history. Our core team is a product of 15 years of creative struggles, personality adjustments, professional debates, good times and some tough ones – a family of like minded creatives working in perfect harmony.

Operating as usual

06/20/2019

When you have complete clarity on the intended audience, fact based clarity, their needs, their wants, clarity on what drives the consumer behavior... only then can you create a brand that resonates out of the gate. Check out www.puffmen.com #Puffmen #madeatbrandlabs #cannabis #vape #mj #mmj #toke

CBD seems to be the latest craze, and everyone is rushing products to market with complete disregard for quality and saf...
06/20/2019

CBD seems to be the latest craze, and everyone is rushing products to market with complete disregard for quality and safety. One company, LK Remedies, has taken years to come up with a proven and functional product. Here's the result... #madeatbrandlabs #cbd #vape

Check out this sleek new vape pen designed for #puffmen #madeatbrandlabs
06/20/2019

Check out this sleek new vape pen designed for #puffmen #madeatbrandlabs

Cannabis packaging #madeatbrandlabs
06/20/2019

Cannabis packaging #madeatbrandlabs

“Micro-dosing allows a user to reap the benefits of cannabis without the psychoactive effects.” Says Arnaud Dumas de Rau...
11/07/2017
If Employers Allow Prescription Pills, They Should Allow You To Smoke Weed At Work

“Micro-dosing allows a user to reap the benefits of cannabis without the psychoactive effects.” Says Arnaud Dumas de Rauly of The Blinc Group, a vapor and cannabis tech incubator. “This is particularly useful to alleviate stress and improve focus for high-intensity jobs.”

https://herb.co/2017/11/01/smoke-weed-at-work/

#TheBlincGroup #MadeAtBrandLabs #Cannabis

Would you ask someone to go without their anti-depressants or allergy medication while at work? Cannabis is equally a medicine.

We're quite pleased with Puffmen United States brand soft launch this week at #CWCBExpo in Boston. You know the brand is...
10/07/2017
Massachusetts pot business a 'gold mine'

We're quite pleased with Puffmen United States brand soft launch this week at #CWCBExpo in Boston. You know the brand is on point when the traffic never stops and the media headlines hit day one. #MadeAtBrandLabs #TestedOnHumans #TheBlincGroup
http://www.bostonherald.com/business/business_markets/2017/10/massachusetts_pot_business_a_gold_mine

Creating a recreational marijuana industry from scratch in the Bay State could be a potential “gold mine” not just for pot dispensaries, but the countless other companies that are looking to take advantage of a brand-new customer base, industry analysts say.

07/28/2017
FDA announces comprehensive regulatory plan to shift trajectory of tobacco-related disease, death

A battle is won, but the war is still raging. Now the vaping industry has its work carved out: science and data is required.

https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm568923.htm

The U.S. Food and Drug Administration today announced a new comprehensive plan for tobacco and nicotine regulation that will serve as a multi-year roadmap to better protect kids and significantly reduce tobacco-related disease and death. The approach places nicotine, and the issue of addiction, at t...

Wake up and smell the coffee Congress/FDA :)
06/16/2017
Vaping is the reason for massive decline in UK smoking

Wake up and smell the coffee Congress/FDA :)

New data released today in the UK show that smoking has declined from 20.2% of the British adult population in 2010 to 15.8% last year. The rate of decline demonstrated in the ONS data is astonishing, especially between 2015 and 2016, which saw the second biggest annual drop in smoking in 40 years.…

"There is a disconnect between the tobacco research community and the vaping user-community. Both groups have almost tot...
06/08/2017
Is vaping sticky enough? And how can we tell? - Vaping.com - Your One Stop Vapor Shop

"There is a disconnect between the tobacco research community and the vaping user-community. Both groups have almost totally divergent knowledge-base of the technology; the former based on its existing tobacco research agenda, the latter based on practical experience with the technology and through peer-learning and marketing."

Great analysis Oliver Kershaw

https://vaping.com/blog/comment/is-vaping-sticky-enough-and-how-can-we-tell/

First of a two-part essay describing the fundamental inability of existing tobacco research methods to unravel the truth behind the "efficacy" of vape tech.

Instead of helping people reduce the harm of tobacco use, politicians in San Francisco and Oakland (and some suburban lo...
06/07/2017
Don’t include vaping in bans on flavored-tobacco sales

Instead of helping people reduce the harm of tobacco use, politicians in San Francisco and Oakland (and some suburban locales, too) are proposing citywide bans on flavored-tobacco products that include bans on flavored liquids used in e-cigarettes, even though vaping is a far safer alternative than cigarette smoking.

Instead of helping people reduce the harm of tobacco use, politicians in San Francisco and Oakland (and some suburban locales, too) are proposing citywide bans on flavored-tobacco products that include bans on flavored liquids used in e-cigarettes, even though vaping is a far safer alternative than…

The #vape industry call to action is very clear: "evolve and mature or phase out with the hype and the noise". Some bran...
03/06/2017

The #vape industry call to action is very clear: "evolve and mature or phase out with the hype and the noise". Some brands hear it loud and clear, and #VapesGoneWild is a great example. Check out this mature transformation of an outstanding and forward thinking brand that, despite the challenges, remains true to its vision and is fully invested in the industry for the long haul. #BrandLabsNY is honored to be part of this great team!

#vape #vapelife #eliquid #ejuice #brandlabsny #testedonhumans

#BrandLabsNY had an overwhelming pleasure of welcoming Claude Henaux Paris - Comptoir de la Cigarette Electronique to ou...
03/06/2017

#BrandLabsNY had an overwhelming pleasure of welcoming Claude Henaux Paris - Comptoir de la Cigarette Electronique to our side of the pond with their incredibly precious and outstanding collection of hand made #vape devices that borderline fine jewlery and gourmet liquids that are sure to satisfy the most discriminating pallets. Coming to America very soon, stay tuned!

#vape #vapelife #vapemod #eliquid #ClaudeHenauxParis #brandlabsny #testedonhumans

#BrandLabsNY team would like to thank everyone for joining us for the VapeVIP afterparty: #vapesgonewild #pbusardo #tast...
03/04/2017

#BrandLabsNY team would like to thank everyone for joining us for the VapeVIP afterparty: #vapesgonewild #pbusardo #tasteyourjuice Arnaud Dumas #VTA #vapingreek #SMOKEFREERADIO #alfaliquidusa #ISFA #Innokin #claudeHENAUX #hubspire #vapro #advocate #vaporesso #pnp. A special thanks to Tru Life and crew for the smashing after-afterparty!!!
#vape #vapelife #vapon #testedonhumans #vapeventnyc

Alfaliquid USA
03/02/2017

Alfaliquid USA

Guests of honor at our booth Vapevent

Potbotics
01/04/2017
Potbotics

Potbotics

We take a clinical, research-driven approach to medical cannabis use.

Nice article about PotBot from PCMag!

As the Vape industry rapidly approaches institutional levels of maturity, some of the more established players clearly u...
12/06/2016

As the Vape industry rapidly approaches institutional levels of maturity, some of the more established players clearly understand that in order to remain relevant and gear up for the changes - they must evolve with the market. Here's one such example - Vapes Gone Wild, with a whole new look geared for the long haul in a new Vape market. #MadeAtBrandLabs #TestedOnHumans #Vape #eliquid #Branding

About time...
12/02/2016
Bernie Sanders

About time...

It is time to remove marijuana from Schedule 1 drug list. No one sincerely believes that marijuana deserves to be classified beside heroin.

#alfaliquidusa North American takeover continues with it's Canadian debut. Knock 'em dead boys!!!#vape #eliquid #brandla...
11/18/2016

#alfaliquidusa North American takeover continues with it's Canadian debut. Knock 'em dead boys!!!
#vape #eliquid #brandlabsny #madeatbrandlabs #testedonhumans

Canada's Vape Expo is finally open ! Come by and see us right when you come into the show !

L'expo est ouverte, n'hésitez pas à passer tester Alfaliquid made in France !

Top 20 flops in communicating with a Graphic Designer-----No. 13: “Can you just get the logo off our website?"Saving or ...
11/08/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 13: “Can you just get the logo off our website?"

Saving or taking a screenshot of a logo from your company website, page, or any other online source just won’t cut it quality-wise, especially for print projects. Logos need to have a certain resolution to look sharp and clear in your design; there are different requirements for print and web. The fail safe format to hand over your logo is a vector file, which means that it can be resized larger or smaller to suit any design without loss of quality. Common vector files types are AI (an Adobe Illustrator source file) and EPS. The original designer of your logo should be able to provide you with an appropriate file if you don’t have one.

#XOLO to feature #Alfaliquid in their podshttps://vaping.com/carnival-xolo-pod
11/08/2016
Carnival XOLO Pod

#XOLO to feature #Alfaliquid in their pods
https://vaping.com/carnival-xolo-pod

The Reserve Collection brings you Carnival, a sweet and sour medley of fruit, festivity and nostalgia. It is inspired by Le Carnival, a French tradition going back to the middle ages. Its creamy, candied taste is blended with floral notes and balanced with a hint of tart for a smooth, satisfying vap...

Top 20 flops in communicating with a Graphic Designer-----No. 12: “Can you make it pop?”Designers, unfortunately, can’t ...
10/25/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 12: “Can you make it pop?”
Designers, unfortunately, can’t read your mind. So when you’re giving guidance or feedback on a design, try to be as specific as possible. Your designer won’t know what vague descriptors like “make it pop,” “edgy,” “modern,” or “fancy” mean unless you make it clear what they mean to you by being more detailed or showing examples that are similar to what you’re looking for.

Top 20 flops in communicating with a Graphic Designer-----No. 11: “By the way, I’ll need these other related items in ad...
10/05/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 11: “By the way, I’ll need these other related items in addition to the initial design. Can you do that?”
Expanding the scope of your design project in the middle of that project, after agreeing upon a certain arrangement (e.g., you’ve agreed on a logo package, and now you’re asking for business cards and a letterhead design in addition), is one of the worst things you can do from a designer’s perspective — especially if you expect those additions to be included in the original price. This is where a creative brief comes in handy (again). Including the full scope of the project within the brief ensures that you and your designer are on the same page and can plan your budget and timeline accordingly, preventing unnecessary frustration. If you do run into extra, unexpected needs during the course of the project, you’ll need to work out a new budget and timeline for those additions.

Top 20 flops in communicating with a Graphic Designer-----No. 10: “I know someone who works for half that. Could you low...
09/30/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 10: “I know someone who works for half that. Could you lower your rate to match?”

Designers set their prices based on multiple components: sector expertise, DMA, industry, cost of business, style, skill, experience, and many more. Every designer will have a different combination of strengths and abilities to offer, and there’s no special formula for determining if a designer’s rate is competitive or “fair.” Generally, though, you get what you pay for — so you need to decide what characteristics are most valuable to you in a designer (speed? quality? originality? reputation? personality?). That’s not to say price negotiation is not an option, but if your first encounter with a designer is an effort to “lowball” his rate — suggesting a rate much lower than normal, while expecting the same quality of work — that will be an immediate turnoff and feel disrespectful to the designer. When you buy a car, you can't expect a Mercedes from a Kia, hiring a designer is pretty much the same concept.

09/28/2016
FDA Issues New Draft Guidance on Regulation Compliance for Certain Types of E-Cigarettes; CDC Comments

Finally!
FDA Wakes Up!!! ...Issues New Draft Guidance on Regulation Compliance for Certain Types of E-Cigarettes; CDC Comments

http://tobaccoanalysis.blogspot.com/2016/09/fda-issues-new-draft-guidance-on.html?spref=fb

#vape #vapenews #eliquid #vapemod #fda #requlation #vapenation #vapelife #vapeon

The FDA took steps yesterday to clear a big point of confusion that has arisen concerning a subset of electronic cigarettes on the market. D...

C9 COLLECTION - AVAILABLE IN STORES NOWA new collection from #cloudridevapors - our latest favorite. These are not your ...
09/28/2016

C9 COLLECTION - AVAILABLE IN STORES NOW
A new collection from #cloudridevapors - our latest favorite. These are not your usual suspect blends... Each flavor is utterly unique, superbly crisp and on the nose. Oh yeah, their nicotine is synthetic, so no harmful ingredients here for the media to chew on. Must try this if you're a #truevaper
#vaper #eliquid #ejuice #vapelife #vapenation #vapenation #testedonhumans

Top 20 flops in communicating with a Graphic Designer-----No. 9: “Can you have this done by tomorrow?”Proper design isn’...
09/28/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 9: “Can you have this done by tomorrow?”
Proper design isn’t an instant process that is done with a few clicks of a mouse. Every project will have its own process and time requirements. Realistically, some designs can be whipped out in a day, while others will take much, much longer. It completely depends on the project (and the designer’s creative process). If you’ve found a designer you’d like to hire, let him or her know about your time constraints and ask for a realistic estimate on how long the design will take.

Each month we all come across at least one or two studies from credible sources, that advocate #vape and its #positive #...
09/22/2016
As popularity of e-cigarettes rises, more smokers are able to quit, study says

Each month we all come across at least one or two studies from credible sources, that advocate #vape and its #positive #impact on society. How long will it take for #FDA to get the message and get the heck out of the way of #innovation

http://www.latimes.com/science/sciencenow/la-sci-sn-electronic-cigarettes-quit-smoking-20160913-snap-story.html

The more that vaping takes hold in England, the better the odds that smokers there will succeed in their attempts to stop using regular cigarettes.

Top 20 flops in communicating with a Graphic Designer-----No. 8: “Can you use this image I found online?”Turning to Goog...
09/22/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 8: “Can you use this image I found online?”
Turning to Google or other search engines for images can backfire in a number of ways. For one, like the previous point, you could run into legal trouble for using a copyrighted image — one that’s not licensed for personal or commercial use. Additionally, it’s likely that the image won’t even look good in your design because the resolution is too low. If you’re looking for an alternative to paying for stock photos, there is an increasing number of sources where you can find quality, free stock photos. Try www.shutterstock.com or gettyimages.com for better quality.

Top 20 flops in communicating with a Graphic Designer-----No. 7: Aside from copyright issues (and possible legal consequ...
09/22/2016

Top 20 flops in communicating with a Graphic Designer
-----
No. 7: Aside from copyright issues (and possible legal consequences), this should be a matter of ethics. No designer should be okay with copying another artist’s work outright, and you shouldn’t expect them to. Instead, try pointing out what you like about the design specifically, and ask your designer to do their own take on the style or try certain elements inspired by the work, like a color scheme, basic layout, or general aesthetic (clean, vintage, bold, etc.).

Address

40 Fulton Street, 6 Floor
New York, NY
10038

A, C, E, D, Q, N, R, J, Z, 1, 2, 4, 6, 6x trains to Canal Street, walk 2 blocks to 390 Broadway - between White and Walker St.

General information

Good design appeals to humans, great design serves a greater purpose - helping and engaging the HUMAN resulting in an emotional connection which in time translates to measurable brand loyalty. That measure is cold, hard cash - the ultimate harvest of great ideas hard at work. Everything we do is based on 15 years of experience, statistics and real life case studies, not theories or emotions. Everything we do is TESTED ON HUMANS

Opening Hours

Monday 10am - 6:30am
Tuesday 10am - 6:30am
Wednesday 10am - 10:30pm
Thursday 10am - 6:30am
Friday 10am - 4pm

Telephone

(212) 896-4725

Products

DESIGN
Brand identity
Corporate image
Collateral materials
POS/POP materials
Interior branding
Package design
Poster design
Trade show design

ADVERTISING
Traditional print
Outdoor media
Transit advertising
Alternative media
BTL events
Street teams
Event management
Signage design

MULTIMEDIA
3D Animation
Cartooning
TV Commercials
Infomercials
Online video
Post production
IVR production
Radio commercials

ONLINE
Online identity
Web design
Web animation
Interactive presentations
Landing sites
Banner design
Social media branding
Social media management

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