The Big Stage (www.nysebigstage.com)--our latest launch for our client the New York Stock Exchange—is getting lots of media attention. Adweek featured it as the latest example of brands’ push into “marketers as publishers”. Adweek takes a look at Time Inc. Content Solutions’ brand newsroom and quotes Time Inc Content Solutions President Chris Schraft on the use of social intelligence to “surface relevant trends and help expert editors create highly engaging content”.
The 225-year-old New York Stock Exchange may be perceived as old-school, but it’s trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend.