Index Exchange

Index Exchange We're a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time.
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Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains on connecting media companies with premium demand at massive scale.

Mission: To democratize digital advertising.

12/23/2019
Index Exchange's cover photo
12/20/2019

Index Exchange's cover photo

Every year, IXers around the world come together in Toronto for our annual IX All Hands conference. This year, we spent ...
12/20/2019

Every year, IXers around the world come together in Toronto for our annual IX All Hands conference. This year, we spent our time at IX All Hands by reflecting, celebrating, and looking ahead to what's next in 2020. A big THANK YOU to all IXers! Together, we've achieved milestones worth celebrating. Cheers to an exciting 2019 and an even more exciting year ahead!

Every year, IXers around the world come together in Toronto for our annual IX All Hands conference. This year, we spent our time at IX All Hands by reflecting, celebrating, and looking ahead to what's next in 2020. A big THANK YOU to all IXers! Together, we've achieved milestones worth celebrating. Cheers to an exciting 2019 and an even more exciting year ahead!

Excited to be recognized by Business Insider as one of the 18 hottest #AdTech companies of 2019. We can't wait for more ...
12/20/2019
Here are the 18 hottest adtech companies of 2019

Excited to be recognized by Business Insider as one of the 18 hottest #AdTech companies of 2019. We can't wait for more to come in 2020!

As adtech prepares for privacy laws like CCPA and GDPR and chases TV ad dollars, these are the companies best positioned to benefit.

From Toronto to Sydney, IXers around the world kicked off Day 1 of #IXAllHands by partnering up with Suit Up, an educati...
12/11/2019

From Toronto to Sydney, IXers around the world kicked off Day 1 of #IXAllHands by partnering up with Suit Up, an educational nonprofit dedicated to ‘bringing companies into the classroom.’ Thanks to Suit Up for working with us today and making Day 1 of IX All Hands a special one!

We’re honored to be recognized on Deloitte Canada’s Technology Fast 50 list as the top company in the Enterprise Fast 15...
11/20/2019
Technology Fast 50 winners 2019 | Deloitte Canada

We’re honored to be recognized on Deloitte Canada’s Technology Fast 50 list as the top company in the Enterprise Fast 15 category. Looking forward to continuing to grow, innovate, and further our mission to democratize digital advertising.

Deloitte is pleased to announce the 2019 winners of the Technology Fast 50 program. Congratulations to all the winners!

Catch IX's Catherine Strong, Product Manager II, and Connie Lam, Data Engineer Manager, at the Women in Data Meetup this...
11/20/2019
Index Exchange: Big Data & The Insights Evolution

Catch IX's Catherine Strong, Product Manager II, and Connie Lam, Data Engineer Manager, at the Women in Data Meetup this week for an overview of the ad tech ecosystem, our data mission, and how to leverage data at scale.

Thu, Nov 7, 2019, 6:00 PM: Advertising + technology: these worlds are complicated. Index Exchange was built to make things simple. Index Exchange is a global advertising marketplace where premium digi

From discussing the demise of third-party cookies to breaking down the importance of understanding key metrics and analy...
11/20/2019
Expect the Unexpected From IAB UK Nonference - Index Exchange

From discussing the demise of third-party cookies to breaking down the importance of understanding key metrics and analytics, check out our top takeaways from this year’s IAB UK #Nonference.

Among the many lessons learned at IAB UK Nonference, our top takeaways revolved around the demise of third-party cookies, the importance of understanding key metrics and analytics, and the power of quality data.

With November underway, we're excited to kickstart the Holiday Season a little early. As a part of IX Giving Season, tak...
11/04/2019

With November underway, we're excited to kickstart the Holiday Season a little early. As a part of IX Giving Season, take a look at the incredible organizations we get to work with over the course of this month and don’t forget to help support a local charity this season!

German pubs experienced a 40% decline in bid rate and bidding activity from buyers following Firefox's blocking of third...
10/30/2019
Post-Cookie Lessons from Germany: An Industry Call-to-Action | ExchangeWire.com

German pubs experienced a 40% decline in bid rate and bidding activity from buyers following Firefox's blocking of third-party cookies. Read more from Mike O'Sullivan on how pubs can future-proof their business for a post-cookie world.

As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and

Since the launch of Adaptive Timeout™, we've seen average timeout rate for all IX Bidding Adapters drop from 14.3% to 8....
10/25/2019
Adapter Features of the IX Library™ Ecosystem - Index Exchange

Since the launch of Adaptive Timeout™, we've seen average timeout rate for all IX Bidding Adapters drop from 14.3% to 8.9%. Learn how the feature helps our goal of constantly innovating for the advancement of the industry.

This year we launched the Index Exchange Library Ecosystem – an ecosystem designed to be leveraged by new and existing Adapter Partners to build or upgrade their header bidding adapters with full clarity into how the Ecosystem operates through the Code of Conduct and source code. The launch of the...

“The future of addressable advertising will prioritise identity solutions & consumer trust, both of which should be our ...
10/23/2019
What Does the End of Cookies Mean for Digital Advertising? | ExchangeWire.com

“The future of addressable advertising will prioritise identity solutions & consumer trust, both of which should be our industry’s focus moving forward.”

Read more from IX's Sara Vincent in ExchangeWire.

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect,

From hosting our fourth #IXHackathon to launching our #IXlabs division, it’s been a particularly busy season for our eng...
10/15/2019
Index Exchange Collision Day

From hosting our fourth #IXHackathon to launching our #IXlabs division, it’s been a particularly busy season for our engineering team! We’re excited to continue that momentum by connecting with the innovative minds in Toronto at IX Collision Day with The DMZ.

Market-ready startups meeting innovation-focused executives

10/09/2019
2019 Index Exchange Hackathon Recap

With the importance of driving innovation and creativity top of mind, engineers from across all of our offices and members from @theksociety came together last month to partake in the 4th annual #IXHackathon. Check out all the highlights here: http://bit.ly/2p2GtFx

Hackathon teams spent the week exploring this year’s theme of “Code Connects Us,” as they locked into their workspaces scattered with coffee cups, notebooks ...

As we approach the final months of the year, we chatted with Richard Nicolson, our Head of EMEA Marketplace Development,...
10/09/2019
The Future of Programmatic Advertising Through the Buyer’s Lens - Index Exchange UK

As we approach the final months of the year, we chatted with Richard Nicolson, our Head of EMEA Marketplace Development, to discuss IX's evolution over the last year and our laser-focus on increasing consumer trust throughout 2020. http://bit.ly/35iG56f

As the leaves start to golden and the temperatures begin to drop, it’s natural to start thinking about the end of the year ⁠— pondering what’s ahead for the last bit of 2019, 2020, and beyond. Before we dive into the future, though, let’s take a moment to reflect on a few key trends we …

As a part of our ongoing global expansion and scale, we’re excited to announce the promotion of Adele Wieser and Janette...
10/08/2019
Index Exchange Promotes Adele Wieser and Janette Higginson in APAC Region - Index Exchange

As a part of our ongoing global expansion and scale, we’re excited to announce the promotion of Adele Wieser and Janette Higginson to APAC Regional Managing Director and APAC Head of Demand, respectively. Read more about our growth in APAC.

Independent Ad Tech Company Expands Leadership Roles to Further Support Growth Across Asia October 8, 2019, SYDNEY — Index Exchange (IX) today announced the promotion of Adele Wieser, previously Country Manager for Australia and New Zealand, and Janette Higginson, previously Buyer Development Dire...

Buyer Development Director Amal Rahho spoke withd3con on the resolution for User Identity, and its role as one of the mo...
10/04/2019
Ja! Zu User Identity - Eine wichtige Branchen Initiative - Amal Rahho, Index Exchange - d3con

Buyer Development Director Amal Rahho spoke with
d3con on the resolution for User Identity, and its role as one of the most important industry initiatives. Read more here: https://d3con.de/News/Amal-Rahho-Ja-Zu-User-Identity-Branchen-Initiative/

Durch User Identity soll dem Open Web sowohl ein personenbezogenes Advertising zugänglich gemacht, als auch Ineffizienzen des User-Sync Network Calls behoben werden.

Interested in learning more about flexible timeouts and machine-learning technology? Join our first-ever webinar on Octo...
10/03/2019
Event Registration

Interested in learning more about flexible timeouts and machine-learning technology? Join our first-ever webinar on October 22nd for a deep dive on our Adaptive Timeout™ technology. RSVP today: http://bit.ly/2psDzd7

Last month, we were excited to host our fourth annual #IXHackathon in Toronto, which brought together over 200 Indexers ...
10/03/2019

Last month, we were excited to host our fourth annual #IXHackathon in Toronto, which brought together over 200 Indexers from across the company and some of our friends from The Knowledge Society, The DMZ and Mars DD.

Last month, we were excited to host our fourth annual #IXHackathon in Toronto, which brought together over 200 Indexers from across the company and some of our friends from The Knowledge Society, The DMZ and Mars DD.

Celebrated #AWNewYork with another successful rooftop dinner in the books. Thanks to everyone who joined us in making it...
09/27/2019

Celebrated #AWNewYork with another successful rooftop dinner in the books. Thanks to everyone who joined us in making it a memorable night!

Celebrated #AWNewYork with another successful rooftop dinner in the books. Thanks to everyone who joined us in making it a memorable night!

We're excited to announce new support for In-Stream Video within the IX Library™, and specifically the availability of v...
09/25/2019
IX Library™ for Instream Video - A Multi-Channel Header Bidding Solution - Index Exchange

We're excited to announce new support for In-Stream Video within the IX Library™, and specifically the availability of video inventory through the #Roundel marketplace. Learn more:

Index Exchange operates a video exchange allowing publishers access to a large, programmatic marketplace. In fact, we’ve already seen one trillion video ad requests come through our exchange this year. We believe as the need for video continues to advance, we should also help meet these needs with...

As part of our ongoing efforts to drive innovation and the advancement of Canada’s tech industry, we’re excited to kick ...
09/17/2019
Index Exchange Drives Initiatives to Accelerate Canadian Tech - Index Exchange

As part of our ongoing efforts to drive innovation and the advancement of Canada’s tech industry, we’re excited to kick off our 4th annual #IXHackathon today.

Read how the Hackathon, and our launch of IX Labs, demonstrates how IX is catalyst of innovation.

Hosting annual IX Hackathon this week, recently launched IX Labs and partnerships with Toronto’s top tech incubators. September 17, 2019, TORONTO – Index Exchange (IX), the world’s largest independent ad exchange, today announced multiple initiatives broadening the company’s commitment to dr...

09/17/2019
Index Exchange Hackathon 2019: Code Connects Us

Not onsite at the #IXHackathon? No problem! Tune in LIVE at 10:00am ET to watch our Distinguished Engineer and Head of IX Labs, Mayuran Yogarajah, kick off our morning.

Welcome remarks by Mayuran Yogarajah, IX's Distinguished Engineer

Thanks to everyone who dropped by our booth at this year's #DMEXCO19! We're looking forward to continue to innovate our ...
09/13/2019

Thanks to everyone who dropped by our booth at this year's #DMEXCO19! We're looking forward to continue to innovate our industry with you all and build a more accountable future. Until next year - prost!

Thanks to everyone who dropped by our booth at this year's #DMEXCO19! We're looking forward to continue to innovate our industry with you all and build a more accountable future. Until next year - prost!

Ahead of #DMEXCO19, we’ve announced a slew of new features designed to elevate transparency standards in the industry an...
09/09/2019
Index Exchange Brings the Ad Tech Supply Chain Out of the Shadows

Ahead of #DMEXCO19, we’ve announced a slew of new features designed to elevate transparency standards in the industry and bring speed and efficiency to the auction. Read more via Adweek's Shoshana Wodinsky.

Some much-needed transparency between media buyers and sellers is coming with new tools announced by the ad-tech giant.

No such thing as too many rounds of Jenga! Our San Francisco office celebrated the end of the the Summer with a bang at ...
09/06/2019

No such thing as too many rounds of Jenga! Our San Francisco office celebrated the end of the the Summer with a bang at our annual Summer BBQ.

No such thing as too many rounds of Jenga! Our San Francisco office celebrated the end of the the Summer with a bang at our annual Summer BBQ.

Celebrating the end of a beautiful summer our favorite way: Jenga, Food and Face Paint!
09/06/2019

Celebrating the end of a beautiful summer our favorite way: Jenga, Food and Face Paint!

Celebrating the end of a beautiful summer our favorite way: Jenga, Food and Face Paint!

Our NYC and Chicago offices came together to celebrate the end of the summer in style!
09/06/2019

Our NYC and Chicago offices came together to celebrate the end of the summer in style!

Our NYC and Chicago offices came together to celebrate the end of the summer in style!

All of our EMEA offices celebrated the end of summer with our annual Summer BBQ! We're officially ready for Fall! 🍂
09/06/2019

All of our EMEA offices celebrated the end of summer with our annual Summer BBQ! We're officially ready for Fall! 🍂

All of our EMEA offices celebrated the end of summer with our annual Summer BBQ! We're officially ready for Fall! 🍂

The DMZ a leading tech accelerator in Canada, today announced its partnership with Index’s IX Labs. This partnership wil...
08/22/2019
DMZ Collision Day partners with Index Exchange’s IX Labs to source innovative AI solutions

The DMZ a leading tech accelerator in Canada, today announced its partnership with Index’s IX Labs. This partnership will provide an exclusive opportunity for selected market-ready artificial intelligence startups to explore strategic partnerships with IX Labs.

DMZ today announced an exclusive opportunity for ten selected market-ready artificial intelligence (AI) startups to explore strategic partnerships with Index Exchange’s IX Labs.

We’re pleased to announce the launch of IX Labs! Led by Distinguished Engineer and Head of IX Labs, Mayuran Yogarajah, I...
08/21/2019
Announcing IX Labs - Index Exchange

We’re pleased to announce the launch of IX Labs! Led by Distinguished Engineer and Head of IX Labs, Mayuran Yogarajah, IX Labs is a new division of Index Exchange that will explore new opportunities in tech. Learn more:

As a company, Index Exchange has grown and scaled an immense amount over the last few years. Throughout all of the growth, one aspect of our business that has never changed or wavered is our commitment to constant innovation and evolution. Today, we’re proud to announce IX Labs — a division of I...

We're so excited to be included on the #Inc5000 list of America's fastest-growing companies in 2019. Congrats to our ent...
08/14/2019
2019 Inc. 5000: The Most Successful Companies in America

We're so excited to be included on the #Inc5000 list of America's fastest-growing companies in 2019. Congrats to our entire IX team – we couldn't have done it without you!

Inc.'s annual guide to the 5,000 fastest-growing privately held companies in the U.S.--and how they reached their lofty heights.

Check out our latest edition of This Woman’s Work, where we chat with CBS Interactive's Celine Bleu on the importance of...
08/09/2019
This Woman’s Work: Celine Bleu, CBSi - Index Exchange

Check out our latest edition of This Woman’s Work, where we chat with CBS Interactive's Celine Bleu on the importance of being ‘unapologetically you’ both in and out of the workplace.

Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how various women are...

Last week, we kicked off our time at #AWAPAC with our first of many dinners. Thanks to everyone who joined us in making ...
08/05/2019

Last week, we kicked off our time at #AWAPAC with our first of many dinners. Thanks to everyone who joined us in making it a memorable night!

Last week, we kicked off our time at #AWAPAC with our first of many dinners. Thanks to everyone who joined us in making it a memorable night!

Learn more about IAB Tech Lab’s latest specifications for sellers.json and SupplyChain object, and how they enable a dee...
07/31/2019
Leading The Adoption of sellers.json & SupplyChain for a More Open and Accountable Ecosystem - Index Exchange

Learn more about IAB Tech Lab’s latest specifications for sellers.json and SupplyChain object, and how they enable a deeper understanding of the supply ecosystem, ultimately empowering buyers to make smarter bidding decisions.

Index Exchange is proud to share we’re one of the first major exchanges to implement the IAB Tech Lab’s specifications for sellers.json and the SupplyChain object. This means DSPs will now find a SupplyChain object in every bid request we send them. As a result, buyers can now understand each ho...

We’re proud to be one of the first exchanges to implement the IAB Tech Lab's specifications for sellers.json and SupplyC...
07/31/2019

We’re proud to be one of the first exchanges to implement the IAB Tech Lab's specifications for sellers.json and SupplyChain object. Check out how the IAB's latest initiative brings new levels of accountability to the supply chain: bit.ly/2ZlUevX

sellers.json and SupplyChain object specs are now finalized and ready for full industry adoption to give buyers transparency about supply-side platforms (SSPs) & exchanges. Check it out: http://bit.ly/2DetnZU IAB Tech Lab

Hear from IX's Jörg Vogelsang on the implications of the post-cookie revolution in the latest Bundesverband Digitale Wir...
07/22/2019
Identity - die Post-Cookie Revolution: Bundesverband Digitale Wirtschaft (BVDW) e.V.

Hear from IX's Jörg Vogelsang on the implications of the post-cookie revolution in the latest Bundesverband Digitale Wirtschaft BVDW e.V. Expert Talk.

Die richtige Botschaft, zur richtigen Zeit, an den richtigen User - dieser Dreiklang ist das wohl grundlegende Versprechen, das nicht nur im Online-Advertising ...Auf diese Weise lassen sich bereits heute die Vorteile einer Unified ID auch in Deutschland nutzen. Damit diese zumindest kurzfristig seh...

We’re proud to have our People Team named as finalists for the Canadian HR Team of the Year award by HRD Canada Magazine...
07/17/2019
HR Team of the Year Finalists - Index Exchange

We’re proud to have our People Team named as finalists for the Canadian HR Team of the Year award by HRD Canada Magazine. As a company committed to fostering an inclusive environment, it’s an honor to be recognized for this award. #HRAwardsCA

We’re proud to have our People Team named as finalists for the Canadian HR Team of the Year award by HR Awards Canada. Winners will be honored at on September 12, 2019. View the full list of finalists here.

Our CTO, Marc Staveley, chats about everything from the rise of Agile to how he has grown as an effective technology lea...
07/17/2019
TBL0119 – Marc Staveley – The Business Leadership Podcast for Business Leaders

Our CTO, Marc Staveley, chats about everything from the rise of Agile to how he has grown as an effective technology leader throughout his career via The Business Leadership Podcast.

"Empower” is a big buzz word in the industry nowadays. And it is for a reason. Allowing your team to make decisions and take ownership of what is happening can be extremely beneficial for the whole or

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