Index Exchange

Index Exchange We're a global advertising marketplace where premium digital media companies transact ad impressions with accountability and in real-time.

Index Exchange is a global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real-time. Built on the pillars of neutrality, openness, and the most reliable technology, Index is the ad exchange that media companies trust. With no other business interests to divide its attention, Index’s sole focus remains on connecting media companies with premium demand at massive scale.

Mission: To democratize digital advertising.

Thank you to everyone who joined us at the beautiful Maison des Centraliens for our first-ever day-long #IXopen France c...
06/13/2019

Thank you to everyone who joined us at the beautiful Maison des Centraliens for our first-ever day-long #IXopen France conference! Looking forward to continue to shape tomorrow - together.

With the introduction of the IX Library, Identity Library, Publisher Sonar and other new features, learn how we’re tra...
06/13/2019
As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change

With the introduction of the IX Library, Identity Library, Publisher Sonar and other new features, learn how we’re transitioning away from the reliance on third-party cookies and working toward democratizing digital advertising via Adweek.

Index Exchange wants to lure buyers away from walled gardens with people-based solutions.

We had an incredible time hosting our first-ever day-long #IXopen UK conference at the beautiful Rosewood Hotel in Londo...
06/13/2019

We had an incredible time hosting our first-ever day-long #IXopen UK conference at the beautiful Rosewood Hotel in London. Thank you to everyone for making the journey and making it an unforgettable IX Open! Looking forward to continue to shape tomorrow - together.

We were thrilled to host our third annual #IXopen executive summit in the beautiful city of Orange County. It was an inc...
06/03/2019

We were thrilled to host our third annual #IXopen executive summit in the beautiful city of Orange County. It was an incredible week of impactful conversations on how we can maximize the efforts of our industry in 2019 and beyond. Thank you to everyone for making the journey and making it an unforgettable IX Open.

"Consumers and programmatic partners across APAC are completely aligned on the importance of prioritising transparency, ...
05/29/2019
The Programmatic Revolution in APAC - Index Exchange

"Consumers and programmatic partners across APAC are completely aligned on the importance of prioritising transparency, collaboration and accountability in digital advertising solutions." — IX's Adele Wieser.

Read more on the state of ad tech in APAC.

Welcome to ‘State of the Ad Tech Market’, a series highlighting different programmatic perspectives around the world. This month, Adele Wieser, Index Exchange’s Managing Director, Australia,, speaks about the revolution of programmatic advertising in APAC. The landscape of programmatic adverti...

Introducing Adaptive Timeout: An innovative, machine learning-based feature, which optimizes publisher wrapper timeout a...
05/28/2019
Adaptive Timeout – Incorporating Adaptive Machine Learning into Header Bidding - Index Exchange

Introducing Adaptive Timeout: An innovative, machine learning-based feature, which optimizes publisher wrapper timeout at the user page level. Read more about our new feature and how it maximizes publisher revenue without any development work.

Index Exchange is excited to offer a new feature to our Publishers – Adaptive Timeout. Today, all wrappers available to Publishers use a fixed-value timeout, and most Publishers use a single fixed timeout for all of their header bidding supply, regardless of factors such as device type or the user...

“Incorporating machine learning into header bidding is a natural evolution of the product line, and Adaptive Timeout i...
05/28/2019
Index Exchange Is Bringing Machine Learning to Header Bidding

“Incorporating machine learning into header bidding is a natural evolution of the product line, and Adaptive Timeout is the first of many innovations we’ll be enhancing with this technology."

IX’s VP of Product, Wrapper, Gabriel DeWitt, breaks down the benefits of our new Adaptive Timeout feature.

New product aims to balance publisher revenue opportunities with consumer experience.

Announcing the IX Library, the next evolution of the IX Wrapper. We believe it is now time for the product to be simplif...
05/28/2019
Introducing: The IX Library - Index Exchange

Announcing the IX Library, the next evolution of the IX Wrapper. We believe it is now time for the product to be simplified, with a new name and identity that better signifies its flexibility and ultimate potential. #IXopen

Announcing the General Availability of the Identity Library - a simple solution that extends our industry with leading I...
05/28/2019
Announcing General Availability of the Identity Library - Index Exchange

Announcing the General Availability of the Identity Library - a simple solution that extends our industry with leading Identity functionality to all Publishers, regardless of their chosen header bidding solution. #IXopen

Index Exchange is excited to announce the general availability of the Identity Library, a simple solution that extends our industry leading Identity functionality to all Publishers, regardless of their chosen header bidding solution. Restoring Balance to the Trusted Web Today, 60% of the total user....

“Congratulations to Index Exchange for becoming the first Gold Standard 1.1 certified company!” —  IAB UK's Tim El...
05/28/2019
Index Exchange Becomes First Company to Secure IAB UK Gold Standard 1.1 Certification - Index Exchange UK

“Congratulations to Index Exchange for becoming the first Gold Standard 1.1 certified company!” — IAB UK's Tim Elkington.

Read more on our renewed commitment to clean up the advertising ecosystem.

London, 13 May 2019 — Index Exchange today announced it has secured the Internet Advertising Bureau (IAB) UK Gold Standard 1.1 Certification, becoming the first-ever company to achieve this newly minted status. The news comes less than five months after Index Exchange joined the Board of the IAB, ...

Celebrating all the incredible moms at IX AND the moms in our lives that have shaped us into the people we are today thi...
05/10/2019

Celebrating all the incredible moms at IX AND the moms in our lives that have shaped us into the people we are today this #MothersDay weekend. 💐👩‍👧‍👦👸

Stuck in a podcast rut? Look no further than the latest episode of IAB UK's podcast, where IX's Richard Nicolson breaks ...
05/09/2019
Season 2 Episode 5 | Diversity, Inclusion and Equality | The IAB UK Podcast on acast

Stuck in a podcast rut? Look no further than the latest episode of IAB UK's podcast, where IX's Richard Nicolson breaks down the two issues Identity is looking to solve: cookie matching chaos and building custom audiences for the open web.

“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People...

As our industry has evolved, so has the construction of walled gardens. If we create open and common Identity solutions,...
05/09/2019
The Future of Identity in Germany - Index Exchange

As our industry has evolved, so has the construction of walled gardens. If we create open and common Identity solutions, we’ll have the capacity to steer away from cookie reliance. Read more from IX’s Jörg Vogelsang.

We’re entering a new era of ad tech in Germany, one marked by remarkable innovation as well as a sense of division. As our industry continues to evolve and aspects of our ecosystem inevitably become more siloed, two schools of thought have emerged around what the future of our industry might entai...

We're headed to Orange County! Looking forward to a week of impactful conversations from top executives on how we can ma...
05/09/2019

We're headed to Orange County! Looking forward to a week of impactful conversations from top executives on how we can maximize the efforts of our industry in 2019 and beyond. The countdown to #IXOpen starts now.

05/09/2019

Counting down the days until we get to hear from the industry's brightest. Check out some of the incredible speakers we have lined up for this year's #IXOpen.

"No one should be able to spoof a reputable brand." IX's VP of Product, Demand & UI, Mike McNeeley, explains the need fo...
05/09/2019
Supply Chain Transparency Should Have a Buy-Side Twin | ExchangeWire.com

"No one should be able to spoof a reputable brand."

IX's VP of Product, Demand & UI, Mike McNeeley, explains the need for greater buy-side transparency via ExchangeWire.

Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances,

For this month’s edition of This Woman’s Work, we chatted with Amnet Group's Devin McNalley about the importance of ...
04/16/2019
This Woman’s Work: Devin McNalley, Amnet - Index Exchange

For this month’s edition of This Woman’s Work, we chatted with Amnet Group's Devin McNalley about the importance of having patience early on in your career, what led her into the programmatic world and her favorite spots in Motor City.

Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women a...

Our very own Jack Gaino has been selected one of Canada's Top 30 Under 30 Developers! As an Engineering Lead, Jack has a...
04/05/2019
Canada’s 2019 Developer 30 Under 30

Our very own Jack Gaino has been selected one of Canada's Top 30 Under 30 Developers! As an Engineering Lead, Jack has always displayed a commitment to Index’s evolution, growth and success. Congrats, Jack!

Our EVP of International, James Prudhomme, discusses IX’s history, our international expansion and why we’re placing...
04/03/2019
Index Exchange arriva in Italia e punta ad ampliare il team

Our EVP of International, James Prudhomme, discusses IX’s history, our international expansion and why we’re placing a big bet on Identity in 2019 via Engage.

Index Exchange ha aperto una sede a Milano e conta di portare entro l'anno a 5 i membri del team, come ci spiega l'Executive Vice President International

Always love celebrating IX Girl Power — Congrats to our Head of Engagement, Jaime Levitt, on being named a Corporate C...
04/02/2019
2019 Folio: Top Women in Media Awards

Always love celebrating IX Girl Power — Congrats to our Head of Engagement, Jaime Levitt, on being named a Corporate Champion at FOLIO:'s 2019 Top Women in Media Awards! See the full list of honorees here:

The annual Folio: Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry.

April showers bring... new job openings? We’re hiring like crazy this month across ALL our global offices! Find your p...
04/01/2019
21 Companies Hiring Like Crazy in April - Glassdoor Blog

April showers bring... new job openings? We’re hiring like crazy this month across ALL our global offices! Find your perfect fit just in time for Spring.

There’s no use in trying to deny it. You’ve tried to look beyond the obvious for months, but you keep coming back...

We chatted with Rogers' Director of Programmatic Trading and Data Ad Solutions, Rose Hutchison, about her evolving caree...
03/28/2019
This Woman's Work: Rose Hutchinson, Rogers Media - Index Exchange

We chatted with Rogers' Director of Programmatic Trading and Data Ad Solutions, Rose Hutchison, about her evolving career, the women that inspire her everyday and whether her allegiance stands with Ryan Gosling or Ryan Reynolds for our latest edition of This Woman's Work.

Working women receive a slew of advice — lean in, lean out, be aggressive, but not too aggressive. We’re constantly inspired by the women who are paving the way and taking charge in the ever-evolving world of technology. Welcome to This Woman’s Work, a series highlighting how different women a...

Engineering Manager Neil Peterson, discusses how (and why) collecting metrics improves project quality. Read more about ...
03/28/2019
Using Metrics to Improve Project Quality - Index Exchange

Engineering Manager Neil Peterson, discusses how (and why) collecting metrics improves project quality. Read more about how IX drives improvement, and growth, using metrics.

Any agile workplace (IX Engineering included) can and should regularly make a conscious effort to strive for improvement, as constant advancement is key to having an agile mindset – a practice that metrics can both help and hinder. The right metrics can showcase and localize problems ripe for impr...

03/28/2019
Google's Latest Ad-Tech Changes and the Likely Future Impact

“First-price auctions are truly the only way to make auctions transparent to buyers in a header bidding environment.”

Will Doherty discusses why Google's move to first-price will help make pricing transparency more uniform across the industry via Adweek.

The programmatic market is in for substantial correction as Google rolls out unified auctions.

03/28/2019
Google’s first-price auction shift is just the start towards full transparency

“Massive innovation begins with agile and independent companies intentionally making waves and setting new standards.”

Read more from our EVP of Global Marketplace Development, Will Doherty about how Google's switch to first-price illustrates this fact.

In any and every industry, true progress takes time. Yes, innovation happens at breakneck speed — particularly in the tech sector — but industry-wide change is a slow and steady process. More often than not, this starts on a small scale. It’s the ripple effect, in which one small, intentional ...

International Women's Day may have come and gone, but gender equality should be a year-round priority. IX's Amanda Keleh...
03/28/2019
The year-long battle for gender equality (and the power of Women's History Month)

International Women's Day may have come and gone, but gender equality should be a year-round priority. IX's Amanda Keleher takes on how to help elevate women 365 days a year via Campaign US.

Index Exchange's Amanda Keleher shares why women need to push for gender equality beyond the month of March.. From Campaign US

"People-based identifiers bring brand new monetisation opportunities to the open web by allowing brands to activate medi...
03/28/2019
Backing the Right Horse - Why We’re Betting on Identity - AW360

"People-based identifiers bring brand new monetisation opportunities to the open web by allowing brands to activate media directly against CRM files - ultimately boosting publisher revenue flow."

IX's James Prudhomme does a deep dive on the power of Identity via Advertising Week. #AWEurope #AW360

The world of programmatic advertising is a high stakes game (not unlike a horse race).

As we continue to expand in our home base of Toronto, we’re proud to have been named one of Deloitte Canada's Best Man...
03/07/2019
Index Exchange: Canada's Best Managed Companies 2019 - Canadian Business

As we continue to expand in our home base of Toronto, we’re proud to have been named one of Deloitte Canada's Best Managed Companies. Learn how we've maintained a steady pace of growth through the hard work of our innovative IXers and leadership.

Bring clarity to an uncertain market

Earlier this month, we announced our support for the LiveRamp #IdentityLink. Read how the most recent initiative better ...
03/05/2019
LiveRamp Will Offer Its Identity Graph for Free to DSPs

Earlier this month, we announced our support for the LiveRamp #IdentityLink. Read how the most recent initiative better supports DSPs via Adweek.

One of the largest data onboarders in the industry is making a move to boost match rates

03/05/2019
The Power of First-Price Auctions | IAB UK

Brush up on how first-price auctions empower every member of our ecosystem, boosting publisher revenue opportunities and putting control back in buyers’ hands, from IX's Sara Vincent.

Any rapidly evolving, rapidly innovating industry comes with plenty of room for debate. Questions stir around what emerging technology is worth pursuing, which practices have become outdated, how to differentiate between truly innovative advances and passing fads — particularly in the world of pro...

IX’s Adele Wieser is on the ExchangeWire MadTech podcast, talking all things OTT, Identity, and why Australia is count...
02/21/2019
MadTech Podcast: Adele Wieser, Index Exchange | ExchangeWire.com

IX’s Adele Wieser is on the ExchangeWire MadTech podcast, talking all things OTT, Identity, and why Australia is counting down the days to the next Game of Thrones season. Tune in below:

On The MadTech Podcast, Index Exchange's Adele Wieser joins Rachel Smith, ExchangeWire to discuss Amazon, Facebook and OTT across the APAC region.

The Women in IT Awards celebrate the brightest, most innovative women in the industry, and we're thrilled to have been a...
02/21/2019
Everything I Learned at the Women in IT Awards - Index Exchange

The Women in IT Awards celebrate the brightest, most innovative women in the industry, and we're thrilled to have been a part of this year's London event! Hear from our Head of HR Business Partnerships, Kellie Hick, on her key takeaways from the night and ongoing commitment to support #WomenInSTEM.

A few weeks ago, I was stepping into a pair of hot pink heels and heading off to the Women in IT Awards in London, unsure of what exactly the night had in store. As I would quickly learn, companies of all sizes and structures (from start-ups to multinational banks) would pour into Grosvenor House .....

Excited to announce our support for the LiveRamp #IdentityLink. Learn how the launch will unlock people-based buying on ...
02/21/2019
Announcing General Availability for LiveRamp IdentityLink - Index Exchange

Excited to announce our support for the LiveRamp #IdentityLink. Learn how the launch will unlock people-based buying on the open web via Mike O'Sullivan. #AdIDConsortium

Index Exchange is excited to announce our support for the LiveRamp IdentityLink (IDL) via the Index Exchange Wrapper. Starting this week, we will begin enabling IdentityLink transmission for eligible publishers and buyers on Index Exchange. Benefits of the LiveRamp IdentityLink The LiveRamp Identity...

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