La Loca Entertainment, Inc.

La Loca Entertainment, Inc. La Loca Entertainment was one of the first independent production companies founded to develop television programming for the multicultural viewer.

La Loca Entertainment prides itself in its ability to partner with key brands and agencies to develop and execute multiplatform brand initiatives. Experience with a host of Fortune 500 companies has accounted for our success in building brand share among key category players from telecommunications and packaged goods to entertainment and pharmaceuticals.

La Loca Entertainment prides itself in its ability to partner with key brands and agencies to develop and execute multiplatform brand initiatives. Experience with a host of Fortune 500 companies has accounted for our success in building brand share among key category players from telecommunications and packaged goods to entertainment and pharmaceuticals.

Clean Plates
Clean Plates

Clean Plates

Here are some surprising benefits of eating plant protein.


“Media Sales in a Cross Platform World” (aka the "TV Sales Class") starts on 10/25, in NYC! Finally, after 23 years of teaching TV Fundamentals and Sales Techniques to L.A.’s brightest assistants, junior sellers and buyers at UCLA – it has now gone bi-coastal! Court Stroud and Tracy McCormack will be co-teaching this class at NYU’s School of Professional Studies, refocusing on more Network TV and less Local TV to better serve the needs of the NY market. Attached are the details of the course and a link where students can go to sign up:


Aldebaran Associates Seeks a Head of Media for a South Florida agency. Need someone with 15+ years progressive agency media planning and buying experience; strong digital with traditional experience required. Client will relocate. You can check out the job description by following the link below. (Ref# 28271)


La Loca Entertainment no longer exists as a corporation. I keep this up for those people who may be looking for me and to remember how great an accomplishment this company was for me.

For those of you who operate in the online media space, this is a great report.
Hispanics study Final

For those of you who operate in the online media space, this is a great report.

ShareThis Consumer Study Online Sharing Behaviors of Hispanic Consumers


I know I've been quiet, but I have been working on new client initiatives that are taking me to a new business place. Interesting stuff.


Cesar Condo resigned from Univision? Say it ain't so!


Mary Kay, MetroPCS, State Farm, and Western Union have signed on to sponsor Univision's new original web series, Arranque de Pasion, La Historia de Ela, which premieres today. Written and directed by Gazcon Fazi, and produced exclusively for Univision's online and mobile properties, the show follows a female racecar driver who must compete with men both on the track and off the track. New episodes, each lasting five-to-seven minutes, will be available every Monday, Wednesday, and Friday. Mary Kay has signed on to sponsor the main character's racing team, as well as receive product placement throughout the series and branding across Univision's digital properties, including UVideos. MetroPCS' deal includes product placement; Western Union is sponsoring another racer's race team; and State Farm's deal covers a guest appearance from a State Farm agent in the series. Vroooom!

Por fin!
HispanicTrending: Number of Asian and Latino Writers for TV Are Up

Por fin!

March 27, 2013 By Jorge Rivas On Tuesday the Writers Guild of America, West (WGAW) released a report that found the number of writer of color writing for television has doubled since the millennium. The WGAW’s 2013 TV Staffing Brief examined employment patterns for 1,722 writers working on 190 broad...


Bloomberg Media Group and El Financiero have joined forces to launch a multi-platform, Spanish-language business news service. The companies will create a high-definition television channel that combines Bloomberg's global business and financial content with locally produced material. The service will be offered in Mexico and Central America. The companies also plan to offer content online, on mobile sites and in print with a co-branded section in El Financiero newspaper.


The producers of "Minute to Win It" (In Spanish) on MundoFox are doing casting in New York
for the show and are in need of specific Latino groups. The producers are specifically looking for:
• Latinos of MEXICAN decent
• Must be bi-lingual as the show is done in Spanish
• Should be in their 20's-30's (age)
• Attractive, energetic and vivacious people who will be great on camera
• Must be two -- as this is a team competition (family teams always work best)
• Must be in the NY area
There is a $100,000 prize on this show. If you or anyone you know is interested, please let me know and I will but you in touch with the casting people.


Univision Network reports that it closes the February 2013 Sweep period in a historical fourth place position during primetime among A18-49 and A18-34, marking the first time the network ranks #4 in any February sweep period in the A18-49 demo. The February 2013 sweep is also the first time Univision finishes ahead of NBC in any sweep period among A18-49. Additionally, Univision during the February sweep period was the #1 network on Friday night among A18-49 ahead of next nearest competitor, ABC by +13%.


ABC ordered a pilot from Sofia Vergara titled Killer Women which is an adaptation of the Argentine series Mujeres Asesinas. The soap procedural is about a female Texas Ranger and Vergara is involved as an EP on the one-hour project which was given a script commitment in October. Hannah Shakespeare will write the pilot script and also be an EP along with feature director Martin Campbell, Vergara and her Latin World Entertainment partner Luis Balaguer. ABC also ordered a drama pilot from Awake creator Kyle Killen called Influence produced by ABC Studios and Electus with Ben Silverman involved as an EP. Influence is described as a provocative workplace ensemble about the complex relationship between two brothers who head a company designed to solve their clients' problems using the science of human motivation and manipulation.


E! has launched a mobile app for its Spanish-speaking audience. The new app, E! Latino, features original series, breaking news videos, celebrity interviews, photo galleries, and other types of content, all in Spanish. Original series include Latin Bites, Zona Trendy, and VIP Caracas, as well as a daily E! Latino version of the network's breaking news web series, E! News Now, which will also be syndicated to a number of E!'s online partners. The app will also be populated with clips from E!'s TV series like Keeping Up with the Kardashians, Married to Jonas, Chelsea Lately, and The Soup. In addition to all of the video content, the app will offer a variety of articles and features each day, including in-depth profiles of popular Hispanic personalities. E! Latino is available for iOS and Android devices in the US as well as 32 international territories across Latin America and the Caribbean. E! will also work with fellow NBCUniversal property Telemundo to distribute E! Latino content and promote the app across its digital platforms. "[The app] is an important step in our comprehensive multiplatform initiative to better serve this fast-growing, tech-savvy audience that is passionate about the world of pop culture," said Romina Rosado, VP/Eonline. The initiative that Rosado alludes to will continue to roll out in 2013 with additional digital and on-air extensions designed to serve the Hispanic audience, which is Eonline's fastest growing segment (up 44% year-to-date).


MTV has a new docu-series Washington Heights set to debut with double episodes on January 9 at 10p. The one-hour series is set in the diverse New York neighborhood of Washington Heights following nine best friends from the area. Washington Heights will also air internationally next year on MTV channels worldwide. The 11-episode series is produced by Gigantic! Productions for MTV.


Hmm.. spells like MundoFox to me.

Univision Communications Inc. yesterday announced the launch of the UniMas Network which will transform TeleFutura. The new UniMas Network will be unveiled on-air January 7, 2013 and programming on UniMas will include content from top Spanish-language producers in the world including Caracol Television, RTI Colombia and Televisa. Kicking off the new programming on UniMas are the dramas Made in Cartagena produced by Caracol Television and Quien Eres Tu (Who are You) from RTI Colombia as well as a boxing-themed drama called Cloroformo produced by Televisa. UniMas also has in development a project based on the novel Diablo Guardian by Xavier Velasco to be adapted by Gustavo Bolivar. The revamp of TeleFutura to UniMas is part of Univision's overall expansion and investment efforts in 2012 that included the launch of four other new networks - Univision Deportes, Univision tlnovelas, FORO TV and UVideos, the company's digital video network in addition to brand identities for its leading networks. Earlier this year Univision revealed a new brand logo celebrating its culture and its 50-year history as well as a new logo for the Galavision Network.

Those of us in the Hispanic market have been saying this for decades.  When Census figures come out every ten years, mar...
America's Corporations Can No Longer Ignore Hispanic Marketing Like Mitt Romney Did - Forbes

Those of us in the Hispanic market have been saying this for decades. When Census figures come out every ten years, marketers listen for a while, then go back to ignoring the segment. That won't cut it anymore.

The election awakened us all to the fact that our government leaders and elected officials are just as uneducated as our business leaders are when it comes to connecting with Hispanics – whether as voter or consumer, small business owner or employee. This cultural intelligence gap is severely imped...


Good news for Telefutura: Univision Network reported it will finish the November sweep period with an audience gain in broadcast primetime of +4% with total viewers and +1% among A18-49 versus the November 2011 sweep. Univision's sister network, TeleFutura has jumped by +58% among total viewers and +51% among A18-49.


I Want to See More Latinos in Film and on TV has an excellent forum here on FB, which addresses many issues impacting those of us in the production and creative business. Please check out there page and "Like" them.


Schmoozfest at the Hispanic TV Summit!


What types of programs are missing in the multicultural landscape? What would YOU like to see?


Millennial Media has released its latest Mobile Intel Series report, which takes a look at mobile advertising in the entertainment industry.

Hispanic consumers are 39% more likely to view mobile entertainment content than the overall smartphone audience; African American consumers are 10% more likely.
Entertainment was the third-best mobile ad vertical on the Millennial Media platform when ranked by spend (from 2010 to 2011, Millennial reports mobile ad spending in the industry increased by 133%).
Campaigns promoting theatrical releases accounted for 43% of all entertainment campaigns on the Millennial Media platform, followed by those promoting TV shows (30%) and DVD releases (19%).


Que riqueza! Will you be watching?

According to the US Census Bureau, Hispanic Heritage Month 2012 in America is September 15 October 15, celebrating the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. In honor of Hispanic Heritage Month 2012, PBS offers a lineup of programming exploring the Hispanic and Latino American cultures. New programming includes: POV El Velador (The Night Watchman) on September 27 at 10p; Voces on PBS airs Fridays at 10p from September 28 to October 19 highlighting one-hour documentaries such as Tales of Masked Men, Escaramuza: Riding From the Heart, Unfinished Spaces and Lemon. Other special encore programming for this month includes the PBS Arts documentaries, Havana, Havana, Mariachi High and Not In Our Town: Light in the Darkness (check local listings); and two Independent Lens programs: The Longoria Affair and Waste Land (check local listings) among other programming.


What the heck is going on at Univision??

Lawenda departs Univision Communications.

David Lawenda - President of Advertising Sales and Marketing of Univision Communications will depart the company.

According to Univision President and CEO Randy Falco:

David Lawenda informed me that he will be leaving the Company during the week of Labor Day. After five years at Univision, David decided a few months ago that it was time to look at the next phase of his career. Fortunately he agreed for the transition to happen after the Upfront to deliver results, give us time to plan for the transition and give a new leader time to complete the year and kick-off the next Upfront sales period. David will be sorely missed. As you know he has been a great asset to the Company and helped position Hispanic media to a level playing field with our English-language competitors and helped elevate the Univision brand.


This is big news:

Jessica Pantanini steps down from the helm of Bromley.

Industry veteran Jessica Pantanini, Chief Operations Office has stepped down from her position at Bromley in San Antonio and leaves the agency.

Her future plans were not disclosed.


Filmmaker, author and Grammy-winning producer, Emilio Estefan made an overall deal with 20th Television that will have him serve as creator and executive producer on a Latino-themed drama series. The timeline for the project is to have it put into development at the studio this fall. Estefan is credited for creating Miami Sound Machine which launched the career of his wife, Gloria Estefan and he also directed the careers of other top Latino performers including Shakira, Marc Anthony, Jennifer Lopez and Ricky Martin.


So the hoopla over the launch of MundoFox begins. Where will its ratings come from? Will there even be any ratings? With budgets not increasing enough to accommodate yet another network, how will they garner network dollars? Stay tuned folks, this will be an interesting year.

I'd voluntarily go back to help develop media efforts if someone pays my way.
Cuba's next step on capitalist road: advertising

I'd voluntarily go back to help develop media efforts if someone pays my way.

For decades there's been no such thing as a commercial radio or TV spot in Cuba. Ditto for billboards, website banner ads, and newspaper classifieds.

We need more of these stories,, the reality of Latino life in the US,, not more novelas.
Award-winning short film about undocumented Latinos ‘Limbo’ goes live on Vimeo

We need more of these stories,, the reality of Latino life in the US,, not more novelas.

After winning the 25k Grant from the Vimeo Awards, Director Eliot Rausch partnered with Producer Mark Schwartz and the Dreamers of Los Angeles to create LIMBO. This 19 minute film exposes the lives of 3 undocumented students, living in the US with...

Hmm,, this is a surprise.
Pa'Lante Con Cristina | 2012-05-31 | Hispanic Market Weekly

Hmm,, this is a surprise.

"Pa'Lante Con Cristina," the variety show hosted by talk show maven Cristina Saralegui airing on Telemundo since October, will not be renewed for a second season. A mutual decision between Telemundo executives and Saralegui, the weekly program will end its run on June 17. "We admire a...

White Space

I think this spot is impactful and dead on,, what do you think?

As the only diverse-segment agency featured in AMCs "THE PITCH," the men and women of Muse saw an opportunity to amplify the ongoing conversation about the n...


New York, NY


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