Portada Online

27/09/2023

24/05/2023

### at Portada's Marketing in Multicultural America Summit, May 23, Luxe Sunset Boulevard Hotel
Check out our content at www.portada-online.com
Next is our knowledge-sharing and networking event Portada Live, Sept. 28 NYC and virtual!
Here! ----->>>>> https://goo.su/No8mg1

18/05/2023

Download now the report “El Marketing de Comercio Electrónico en Latinoamérica” and discover the insights shared by Ricardo Sánchez Román from The Coca Cola Company, José K. Cornish Stanton from BBVA Mexico, Juan Pablo Suárez from Teads Latin America, Cynthia Urbina from Anheuser Busch InBev, Andrea Santos Granados from Arcos Dorados, Alejandro Santa Martinez from Philips, Stephanie Witt from Shutterstock, and Michel Capuano from FedEx.

Download here: https://bit.ly/45e3Ye7

04/05/2023

Portada Live CDMX 2023 / Highlights

April 13, 2023, Mexico City.
The great marketing experts near you. That is Portada Live. Take a look at the incredible meeting of decision makers from the big brands.

April 13, 2023, Mexico City.The great marketing experts near you. That is Portada Live. Take a look at the incredible meeting of decision makers from the big...

14/04/2023

Mexico City was the perfect setting for 2023, where leading global figures met to talk about the future challenges of companies.

25/01/2023

Este 13 de abril, en la maravillosa Ciudad de México 🇲🇽 será la sede de , te presentamos a nuestros primeros ponentes que nos acompañarán: , Nota completa: https://onx.la/0121a

15/12/2022

All the best and this is what we have in store for 2023! https://www.portada-online.com/events/portada-live-april-13-2023/

09/11/2020

While the option that celebrates and promotes the diversity of our country won, the election result shows a very divided citizenship. Purpose Driven Marketing: Two things to know. 1.: Brands need to allocate a larger amount of their media spend to media properties that invest in professional journalism. 2:. The Total Market Approach makes even less sense in this environment. [ 823 more words ]

https://www.portada-online.com/latest-news/purpose-driven-marketing-in-the-aftermath-of-the-presidential-election/

Purpose driven marketers need to know. 1.: Brands need to allocate more media spend to profesionall media properties. 2:.Total Market Approach is useless.

09/11/2020

Hershey, Clorox, Booking.com, Pernod Ricard, Heineken and Dunkin' more brands targeting the U.S. consumer right now. Hershey Candy giant Hershey is reviewing its U.S. media agency roster. The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey's U.S. candy, mint and gum business. All incumbent agencies including UM are invited to pitch. Hershey's recorded advertising expenses of US $513 million last year, according to its latest annual report. [ 702 more words ]

https://www.portada-online.com/sales-leads/hershey-clorox-pernod-ricard-booking-com/

Hershey, Clorox, Booking.com, Pernod Ricard, Heineken and Dunkin' more brands targeting the U.S. consumer right now.

02/11/2020

2021 Marketing events.: We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers. After a very successful Portada Live 2020 event in October (check out this VIDEO), the marketing community will be meeting at an exclusive by invite only brand decision maker workshop and interactive networking event on March 24, 2021. At this exclusive by-invitation-only virtual gathering Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including… [ 625 more words ]

https://www.portada-online.com/latest-news/2021-marketing-conferences-announcing-the-expansion-of-our-brand-marketer-platform-in-2021/

2021 Marketing Conferences: We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers.

02/11/2020

Survey Reveals Consumer Expectations Are Adjusting to the "New Normal" While Buying Habits Continue to Shift Online

https://www.portada-online.com/latest-news/survey-consumer-expectations-adjusting-to-the-new-normal-and-buying-habits-continue-to-shift-online/

Intouch Insight launched a follow up to their spring consumer habits study which explored changes in customer expectations due to Covid-19.

26/10/2020

Dunkin’ Donuts and Baskin Robbins chains owner Dunkin' Brands has held preliminary discussions to be acquired by Inspire Brands. Unilever, Quicken Loans, TikTok, Mazda, T-Mobile, Oreo and Verizon, Ocean Spray, Mellow Mushroom, Dollar General and more brands targeting the U.S. consumer right now. For prior Sales Leads editions, click here. Inspire Brands in Discussions to Buy Dunkin' Brands Dunkin’ Donuts and Baskin Robbins chains owner Dunkin' Brands Group has held preliminary discussions to be acquired by Inspire Brands, a private equity-backed restaurant company, Dunkin’ said in a statement on Sunday. [ 1,293 more word ]

https://www.portada-online.com/latest-news/inspire-brands-in-discussions-to-buy-dunkin-brands-ocean-spray-quicken-loans-unilever/

Inspire Brands is exploring a purchase of Dunkin Brands, Unilever, Quicken Loans, Dollar General and more brands targeting the U.S. consumer right now.

26/10/2020

Allyson Witherspoon, Linh Peters, Andres Rincon, Gisella Fu-Ripp, Mike Stopper...People change positions, get promoted or move to other companies. Portada is here to tell you about it. New CMO's at Nissan and Calvin Klein Nissan has promoted Allyson Witherspoon to U.S. chief marketing officer. Her new responsibilities include marketing communications, enhancing brand value, customer trust and product marketing. Witherspoon most recently served as vice president, marketing communications and media at Nissan, and she has also been general manager for global brand engagement for the company in Japan. [ 374 more words ]

https://www.portada-online.com/latest-news/changing-places-allyson-witherspoon-linh-peters-andres-rincon-gisella-fu-ripp-mike-stopper/

Nissan has promoted Allyson Witherspoon to U.S. chief marketing officer. Her new responsibilities include marketing communications, enhancing brand value, customer trust and product marketing.

26/10/2020

Top 10 Social Trends Predicted by 50 Global Experts for 2021

https://www.portada-online.com/more-features/top-10-social-trends-predicted-by-50-global-experts-for-2021/

Talkwalker and Hubspot asked 50 social media experts to define the trends that will shape the social media industry for 2021,

19/10/2020

The news that Entravision is purchasing Cisneros Interactive marks another chapter in the consolidation of the U.S. Hispanic and Latin American digital media space. Six questions and answers: Acquisition price? The rationale for the transaction? How Entravision is substituting off-line revenue losses with digital gains and more... Entravision and Cisneros just announced that Entravision has acquired a majority stake in Cisneros Interactive. [ 1,434 more word ]

https://www.portada-online.com/latest-news/insider-entravisions-purchase-of-cisneros-interactive-6-things-to-know/

The Entravision Cisneros Interactive acquisition marks another step in the consolidation of the U.S. Hispanic and Latin American digital market.

19/10/2020

EthniFacts Study Reveals That 55% of Consumers Want Companies to Share Values and Ideals That Unite America

https://www.portada-online.com/more-features/study-reveals-that-55-of-consumers-want-companies-to-share-values-and-ideals-that-unite-america/

Consumers want companies to share values and ideals that unite america despite a cross-cultural trend to retreat into our own "Ethno-Racial Corners"

16/10/2020

launches ‘Teads Conversions’ for performance buyers and inRead Stories

https://www.portada-online.com/more-features/teads-launches-teads-conversions-for-performance-buyers-and-inread-stories/

‘Teads Conversions’ i s a new performance programmatic solution geared towards helping brands deliver on-site conversions.

12/10/2020

Automotive has been hit less hard than many retail sectors during the pandemic. Car makers have been innovating both in their relationship with dealerships as in the way they reach out to end consumers. To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models...and more. [ 1,025 more word ]

https://www.portada-online.com/latest-news/cadillacs-pamela-arteaga-on-how-her-brand-increased-online-visitors-by-50/

Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac o get a better understanding of the state of automotive marketing.