Portada Online

Portada Online Marketing, Business News and Intelligence to help professionals understand and reach consumers in the U.S and in Latin America. Portada is an integrated media company that informs and instructs its audience via audited print and online vehicles (website, e-newsletters, webinars) and conferences.

Portada also offers databases to advertising, media and PR professionals.

Portada also offers databases to advertising, media and PR professionals.

Mission: Portada’s mandate is to help Executives in Business and Media understand and reach Hispanic and Latin American consumers. Portada strives to put its audience ahead of the curve so it can navigate change in the digital age.

Operating as usual

The news that Entravision is purchasing Cisneros Interactive marks another chapter in the consolidation of the U.S. His...
10/19/2020
Entravision Cisneros Interactive Acquisition and its Implications

The news that Entravision is purchasing Cisneros Interactive marks another chapter in the consolidation of the U.S. Hispanic and Latin American digital media space. Six questions and answers: Acquisition price? The rationale for the transaction? How Entravision is substituting off-line revenue losses with digital gains and more... Entravision and Cisneros just announced that Entravision has acquired a majority stake in Cisneros Interactive. [ 1,434 more word ]

https://www.portada-online.com/latest-news/insider-entravisions-purchase-of-cisneros-interactive-6-things-to-know/

The Entravision Cisneros Interactive acquisition marks another step in the consolidation of the U.S. Hispanic and Latin American digital market.

EthniFacts #PICAT Study Reveals That 55% of Consumers Want Companies to Share Values and Ideals That Unite America #cons...
10/19/2020
Study: 55% of Consumers Want Companies to Share Values and Ideals

EthniFacts #PICAT Study Reveals That 55% of Consumers Want Companies to Share Values and Ideals That Unite America #consumerbehavior

https://www.portada-online.com/more-features/study-reveals-that-55-of-consumers-want-companies-to-share-values-and-ideals-that-unite-america/

Consumers want companies to share values and ideals that unite america despite a cross-cultural trend to retreat into our own "Ethno-Racial Corners"

Automotive has been hit less hard than many retail sectors during the pandemic. Car makers have been innovating both in ...
10/12/2020
Automotive Marketing: How Cadillace Increased Online Visitors by 50%

Automotive has been hit less hard than many retail sectors during the pandemic. Car makers have been innovating both in their relationship with dealerships as in the way they reach out to end consumers. To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models...and more. [ 1,025 more word ]

https://www.portada-online.com/latest-news/cadillacs-pamela-arteaga-on-how-her-brand-increased-online-visitors-by-50/

Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac o get a better understanding of the state of automotive marketing.

Latin America E-Commerce is skyrocketing as the current pandemic has accelerated digital transformation both on the cons...
10/05/2020
Latin American marketing event: Portada-live-latam-nov-19-

Latin America E-Commerce is skyrocketing as the current pandemic has accelerated digital transformation both on the consumer and corporate side . This makes the benefits to be reaped from e-commerce investments and e-commerce marketing very tantalizing to brand marketers and marketing service suppliers. Portada is very excited to announce Portada Live Latam on November 19. At this by invitation only exclusive virtual Latin American marketing event, key Brand Decision Makers will share and accelerate knowledge about Digital Transformation, including e-commerce marketing and other marketing technologies. [ 388 more words ]

https://www.portada-online.com/latin-america/latin-america-marketing-event-portada-live-latam-nov-19/

Portada is very excited to announce Portada Live Latam. Key brand marketers will be particiipating at this exclusive virtual Latin American marketing event,

Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now. Nubank Nuba...
10/05/2020
Nubank, Cadillac, Mercado Libre, Grupo Exito, Rappi-Khiron... - Portada

Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now. Nubank Nubank, the Brazilian financial institution and largest Fintech in Latin America, will be launching in Colombia. This is the second international expansion of the São Paulo, Brazil headquartered bank, after Mexico. Nubank strategy is to targeting underserved yet tech-savvy populations has supported its rapid growth. [ 769 more words ]

https://www.portada-online.com/latest-news/nubank-cadillac-mercado-libre-grupo-exito-rappi-khiron/

Cadillac, Grupo Éxito, Nubank, Rappi-Khiron and more brands targeting the Latin American consumer right now.

AARP, Cadillac, Giant Foods, Vallarta Supermarkets, Taco Bell, Acura and more brands targeting the U.S. consumer right n...
10/05/2020
AARP, Cadillac, Giant Food, ESPN+, Acura... - Portada

AARP, Cadillac, Giant Foods, Vallarta Supermarkets, Taco Bell, Acura and more brands targeting the U.S. consumer right now. For prior Sales Leads editions, click here. AARP BBDO New York, part of Omnicom Group, has been named Brand Agency of Record for AARP. Eager to drive greater familiarity, relevance and engagement among younger segments of the 50-plus audience, AARP is looking to reach prospective members with the benefits of its Health, Wealth and Self offerings, advocacy and information. [ 1,432 more word ]

https://www.portada-online.com/sales-leads/aarp-cadillac-giant-food-espn-acura/

AARP, Cadillac, Giant Foods, Vallarta Supermarkets, Taco Bell, Acura and more brands targeting the U.S. consumer right now.

Subaru, Bud Light, Jeep, Verizon-Tracfone, SugarLands Distillery ... and more brands targeting the U.S. consumer right ...
09/21/2020
Jeep, Amazon Music, Bud Light, Subaru.... - Portada

Subaru, Bud Light, Jeep, Verizon-Tracfone, SugarLands Distillery ... and more brands targeting the U.S. consumer right now. For prior Sales Leads editions, click here. Bud Light Bud Light is kicking off an initiative to bring together local communities while also helping promote Black-owned restaurants. The “Bud Light Thursday Night Shoutout” will appear as part of the brand’s "Thursday Night Football" advertising. [ 1,605 more word ]
https://www.portada-online.com/sales-leads/jeep-amazon-music-bud-light-subaru/

Subaru, Bud Light, Jeep, Verizon-Tracfone, SugarLands Distillery … and more brands targeting the U.S. consumer right now. For prior Sales Leads editions, click here. Bud Light Bud Light is kicking off an initiative to bring together local communities while also helping promote Black-owned restaura...

E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes ...
09/14/2020
Latin America E-Commerce: 4 Brand Marketers Weigh In

E-Commerce is skyrocketing in Latin America as the current pandemic has accelerated digital transformation. This makes the benefits to be reaped from e-commerce investments and e-commerce marketing extremely tantalizing to corporations active in Latin America. To understand why and how the pandemic has catapulted e-commerce in the region, Portada talked to four Latin American brand marketers from Best Buy, Nestlé, Colgate Palmolive, and New York Life who will be participating at our… [ 1,028 more word ]
https://www.portada-online.com/latin-america/latin-america-e-commerce-4-brand-marketers-weigh-in/

Latin America E-Commerce is is growing at a very high rate. The benefits to be reaped from succesful brand marketing are very attractive.

Sonder, LG Electronics, Grupo Codere, Lana, The Not Company, Disney+ and more brands targeting the Latin American consum...
09/14/2020
Codere to Initiate Brand Marketing in Latin America

Sonder, LG Electronics, Grupo Codere, Lana, The Not Company, Disney+ and more brands targeting the Latin American consumer right now. Grupo Codere Grupo Codere has confirmed the appointment of Shackleton as its new creative marketing agency. Shackleton secured the multinational account following a competitive pitch undertaken by Codere in which the gambling group solicited agencies to draft ‘360 advertising campaigns repositioning its legacy brand to a global audience’ [ 1,238 more word ]
https://www.portada-online.com/latest-news/codere-latin-america-marketing/

Sonder, LG Electronics, Grupo Codere, Lana, The Not Company, Disney+ and more brands targeting the Latin American consumer right now.

The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that...
09/09/2020
Diversity Marketing: Coldwell Banker's Inclusive Ownership Program

The real estate industry is in need of continuing to foster diversity, whether it be among agents or in the clients that they are servicing. Real estate brokerage Coldwell Banker is implementing an Inclusive Ownership Program to increase representation of minority, women, LGBTQ+ and veteran entrepreneurs in the sector. To get a better undetstanding of the initiative and its diversity marketing implications, we talked to Jason Riveiro, Director, Global Development & Growth Markets at Realogy, the holding company that owns Coldwell Banker. [ 666 more words ]
https://www.portada-online.com/latest-news/diversity-marketing-coldwell-banker/

Diversity is lacking in real estate. Coldwell Banker is implementing an Inclusive Ownership Program. A look at the initiative's diversity marketing.

Puerto Vallarta, Movistar,, Burger King , HBO Max...and more brands targeting the Latin American consumer right now. Mov...
08/24/2020
Movistar, Estee Lauder, Burger King, HBO Max... - Portada

Puerto Vallarta, Movistar,, Burger King , HBO Max...and more brands targeting the Latin American consumer right now. Movistar Movistar, the Latin American telecommunications brand owned by Spain’s Telefónica, has awarded its B2C, B2B and digital advertising assignments in Peru to WPP, further expanding the relationship between the companies.The new assignments will be serviced by WPP’s Team Telefónica.WPP won the business in Peru after a competitive pitch that began in February that was conducted virtually. [ 612 more words ]
https://www.portada-online.com/latest-news/movistar-estee-lauder-burger-king-hbo-max/

Puerto Vallarta, Movistar,, Burger King , HBO Max...and more brands targeting the Latin American consumer right now.

Visit Pittsburgh, Keebler, Kraft Heinz, BBVA USA, ... and more Sales Leads. For prior Sales Leads editions, click here....
08/24/2020
BBVA USA, Constellation Brands, Kraft Heinz, Old Navy.... - Portada

Visit Pittsburgh, Keebler, Kraft Heinz, BBVA USA, ... and more Sales Leads. For prior Sales Leads editions, click here. BBVA USA BBVA USA has launched a new ad campaign based on video advertising designed to highlight the bank's efforts in helping people and businesses take the first steps in their recovery from the pandemic and reach financial milestones in the future. [ 1,061 more word ]
https://www.portada-online.com/latest-news/bbva-usa-constellation-brands-kraft-heinz-old-navy/

Visit Pittsburgh, Keebler, Kraft Heinz, BBVA USA, and more ... Sales Leads.

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06/26/2020
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https://www.portada-online.com/latest-news/test/

Share Share on Facebook Share on Twitter LinkedIn Email 0 Author Marcos Baer Prev Post Futbol Sites Receives Investment, Loida Casares, Charles Gabriel 06/22/2020 Related Posts Futbol Sites Receives Investment, Loida Casares, Charles Gabriel 06/22/2020 Dick’s Sporting Goods, Joe Biden, Choice Hote...

Jordan Gnat, Robin Chhabra, Andy Clerkson, Loida Ruiz....People invest in companies, change positions, get promoted or m...
06/22/2020
Futbol Sites Receives Investment, Loida Casares, Charles Gabriel - Portada

Jordan Gnat, Robin Chhabra, Andy Clerkson, Loida Ruiz....People invest in companies, change positions, get promoted or move to other companies. Portada is here to tell you about it. Check out last week’s Changing Places here. Jordan Gnat, Robin Chhabra and Andy Clerkson Invest in Futbol Sites Digital sports media group Futbol Sites announced that it is joining forces with… [ 539 more words ]
https://www.portada-online.com/changing-places/futbol-sites-receives-investment-loida-casares-charles-gabriel/

Jordan Gnat, Robin Chhabra, Andy Clerkson, Loida Ruiz....People invest in companies, change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Videos

2020 Brand Marketing Opportunities & Challenges, A conversation between Augusto Romano, CEO at @digohispanic and Ronal Bautista, Sr. Multicultural Marketing Specialist.

Happy Hour & Council Content Choice
Happy Hour & Council Content Choice

Ready to choose #PortadaLA topics and unlock #marketing #innovation? #PortadaHappyHour presented by @digohispanic is about to start. We cannot wait!

Early-Bird Tickets to #PortadaNY almost out!
Early-Bird Tickets to #PortadaNY almost out!

Only #PortadaMeetUp grants you three one-on-one meetings with #brandmarketers of your choice, all included in your #PortadaNY ticket. Are you going to miss it? Cuz you shouldn't. Get tickets https://www.portada-online.com/events/portadanewyork19/

Thank you!
Thank you!

A huge thank you to all our #PortadaMIA awesome partners, we had a blast! CNN en Español Digo Hispanic Media Facebook Golin GroupM Worldwide LATCOM Meltwater Group OMD USA PRISA Verizon Media

Portada MIA Highlights 2018
Portada MIA Highlights 2018

Check out the recap video of our latest Portada Miami Edition! April, 2018

Portada MX Highlights 2018
Portada MX Highlights 2018

Check out the recap video of our recent Portada Mexico Edition!

Portada NY Highlights 2018
Portada NY Highlights 2018

Check out the recap video of our recent Portada New York Edition!

Thank you to all our partners! #PortadaMIA
Thank you to all our partners! #PortadaMIA

A huge thank you to our partners AdsMovil CIRCUS CNN en Español Facebook H Code Media, Hex Hispanic Exchange, LATCOM Oath Omnicom Media Group PM3 VidaPrimo, because of you, #PortadaMIA was a success and we're on the right track to tackle the future of marketing!

Thank you to our premium partners People AT! #PortadaMIA
Thank you to our premium partners People AT! #PortadaMIA

Our premium partners make us strong, thanks to @PeopleAt, Founding Partner of Portada's #CouncilSystem, we're a step closer to leading in the future

Thank you to our premium partner Acuity! #PortadaMIA
Thank you to our premium partner Acuity! #PortadaMIA

Our premium partners make us strong, thanks to AcuityAds Inc., Founding Partner of Portada's #CouncilSystem, we're a step closer to leading in the future. #Marketing

Thank you to our premium partner Geoscape! #PortadaMIA
Thank you to our premium partner Geoscape! #PortadaMIA

Our premium partners make us strong, thanks to Geoscape, Founding Partner of Portada's #CouncilSystem, we're a step closer to leading in the future. #Marketing

Only 1 week away from Portada Miami
Only 1 week away from Portada Miami

Get ready to join the conversation, register now! 😀 portada-online.com/miami

Carlos Perez, CEO LaLiga USA, talked about the importance of bringing La Liga brands to the US, during #Portada17

Ed Horne, EVP, Global Partnerships, WME | IMG (agency for GE, ABI, Marriott, Visa) talked about how brands focus on the new experience model, #Portada17.

Nelson Peña, Vice President at LATCOM, explains the relevance of multicultural, and OOH marketing, and other trends in the marketing industry, at #Portada17

Peter P. Snitzer Jr., CEO, Conffianz, talks about how the Latina is key to their company, at #Portada17.

Maria Lucia Parra, President and Senior Researcher Ingenium Research Boutique, talked about how Hispanic marketing and multicultural marketing research has changed over the past 10 years, at #Portada17

Mike Tasevski, Vice President, North America Sponsorships, at Mastercard talks about what soccer means to the brand, and more, at #Portada17

Simon Wardle, Chief Strategy Officer at Octagon, talks about content distribution, sports, and analytics, during #Portada17

Rahul Kadavakalu, Global Marketing & Branding at Rakuten Inc, talks about the e-commerce sports sponsorship, including FC Barcelona, during #Portada17

Dan Mannix, President and CEO at LeadDog Marketing Group; part of the CSM Global Network, talks about what makes a good brand in sports today, at #Portada17

Jay Sharman, TeamWorks Media CEO, on creating La Vida Baseball

Margie Bravo, Nestlé​ USA: “The Name of the Game Right Now is ...
Margie Bravo, Nestlé​ USA: “The Name of the Game Right Now is ...

Margie Bravo, Multicultural Marketing Manager at Nestle USA, explained how brands need to embrace the multicultural consumer and understand how it is their responsibility to grow their brands organically.

Joi Tyrell from Campbell Ewald/Sociedad: "Break the rules and ...
Joi Tyrell from Campbell Ewald/Sociedad: "Break the rules and ...

Joi Tyrell, SVP Director, Campbell Ewald/Sociedad, talks about how a marketer can tell if he or she is being successful, and how to keep targeting the multicultural market in the U.S. during Portada's 11th Annual Multicultural Advertising and Media Conference. #Portada17 #marketing #multicultural

Join Rohan June, from Gravity Media, TODAY during his live par...
Join Rohan June, from Gravity Media, TODAY during his live par...

Rohan, from Gravity Media, is ready for the Golazo Awards, TODAY live from New York at 5:05 PM. Keep voting for your favorite campaign here ---> https://goo.gl/wwrFPQ

Audi and Bayern Munich “Summer Tour” campaign
Audi and Bayern Munich “Summer Tour” campaign

3 campaigns, 3 finalists: Who will become #Portada17 #GolazoAwards People’s Choice Winner? Click here [https://goo.gl/wwrFPQ] and vote for your favorite #PortadaSportsBiz, #SportsBiz If you think Audi and Bayern Munich “Summer Tour” campaign should become #Portada17 #GolazoAwards winner, VOTE NOW! [https://goo.gl/wwrFPQ]

Gravity Media’s "My Inter Jersey” campaign
Gravity Media’s "My Inter Jersey” campaign

3 campaigns, 3 finalists: Who will become #Portada17 #GolazoAwards People’s Choice Winner? Click here [https://goo.gl/wwrFPQ] and vote for your favorite #PortadaSportsBiz, #SportsBiz If you think Inter Milan and Gravity Media’s "My Inter Jersey” campaign should become #Portada17 #GolazoAwards winner, VOTE NOW ! [https://goo.gl/wwrFPQ]

Why is #Pinterest so Important for Marketers?
Why is #Pinterest so Important for Marketers?

Why is #Pinterest so Important for Marketers? Meet Brand Networks Chief Marketing Officer at #PortadaLat >> http://goo.gl/u8X4um

Hyatt Builds Trust in the Mobile and Data Age
Hyatt Builds Trust in the Mobile and Data Age

#Hyatt Builds Trust in the #Mobile and Data Age: Meet the VP, Global Brands at #PortadaLat >> http://goo.gl/u8X4um Hyatt Hotels and Resorts Careers

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