Portada Online

06/06/2025

✨ Highlights from the Portada Marketing in Multicultural America Summit ✨

On June 5, we had the honor of participating in the Portada Marketing in Multicultural America Summit, held at the Annenberg Community Beach House in Santa Monica.

This event brought together top leaders in marketing, media, and technology to explore effective strategies for engaging with the New Majority of diverse U.S. consumers.

Throughout the day, insightful interviews and panels covered key topics such as:

Innovations in digital media
The impact of creators in advertising
Cultural marketing strategies
A heartfelt thank you to all the attendees for joining us and making this such a meaningful experience.
We truly enjoyed sharing ideas, creating new conversations, and building valuable connections with leading brands and agencies.

📸 Here are a few snapshots capturing the spirit of this inspiring event!

27/09/2023

24/05/2023

### at Portada's Marketing in Multicultural America Summit, May 23, Luxe Sunset Boulevard Hotel
Check out our content at www.portada-online.com
Next is our knowledge-sharing and networking event Portada Live, Sept. 28 NYC and virtual!
Here! ----->>>>> https://goo.su/No8mg1

18/05/2023

Download now the report “El Marketing de Comercio Electrónico en Latinoamérica” and discover the insights shared by Ricardo Sánchez Román from The Coca Cola Company, José K. Cornish Stanton from BBVA Mexico, Juan Pablo Suárez from Teads Latin America, Cynthia Urbina from Anheuser Busch InBev, Andrea Santos Granados from Arcos Dorados, Alejandro Santa Martinez from Philips, Stephanie Witt from Shutterstock, and Michel Capuano from FedEx.

Download here: https://bit.ly/45e3Ye7

04/05/2023

Portada Live CDMX 2023 / Highlights

April 13, 2023, Mexico City.
The great marketing experts near you. That is Portada Live. Take a look at the incredible meeting of decision makers from the big brands.

April 13, 2023, Mexico City.The great marketing experts near you. That is Portada Live. Take a look at the incredible meeting of decision makers from the big...

14/04/2023

Mexico City was the perfect setting for 2023, where leading global figures met to talk about the future challenges of companies.

25/01/2023

Este 13 de abril, en la maravillosa Ciudad de México 🇲🇽 será la sede de , te presentamos a nuestros primeros ponentes que nos acompañarán: , Nota completa: https://onx.la/0121a

15/12/2022

All the best and this is what we have in store for 2023! https://www.portada-online.com/events/portada-live-april-13-2023/

09/11/2020

While the option that celebrates and promotes the diversity of our country won, the election result shows a very divided citizenship. Purpose Driven Marketing: Two things to know. 1.: Brands need to allocate a larger amount of their media spend to media properties that invest in professional journalism. 2:. The Total Market Approach makes even less sense in this environment. [ 823 more words ]

https://www.portada-online.com/latest-news/purpose-driven-marketing-in-the-aftermath-of-the-presidential-election/

Purpose driven marketers need to know. 1.: Brands need to allocate more media spend to profesionall media properties. 2:.Total Market Approach is useless.

09/11/2020

Hershey, Clorox, Booking.com, Pernod Ricard, Heineken and Dunkin' more brands targeting the U.S. consumer right now. Hershey Candy giant Hershey is reviewing its U.S. media agency roster. The review will encompass services across all paid media, including linear, digital, social, programmatic and retailer, for Hershey's U.S. candy, mint and gum business. All incumbent agencies including UM are invited to pitch. Hershey's recorded advertising expenses of US $513 million last year, according to its latest annual report. [ 702 more words ]

https://www.portada-online.com/sales-leads/hershey-clorox-pernod-ricard-booking-com/

Hershey, Clorox, Booking.com, Pernod Ricard, Heineken and Dunkin' more brands targeting the U.S. consumer right now.

02/11/2020

2021 Marketing events.: We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers. After a very successful Portada Live 2020 event in October (check out this VIDEO), the marketing community will be meeting at an exclusive by invite only brand decision maker workshop and interactive networking event on March 24, 2021. At this exclusive by-invitation-only virtual gathering Brand Decision Makers and Marketing Service Suppliers will share and accelerate knowledge on key topics including… [ 625 more words ]

https://www.portada-online.com/latest-news/2021-marketing-conferences-announcing-the-expansion-of-our-brand-marketer-platform-in-2021/

2021 Marketing Conferences: We are very excited to announce the expansion of our knowledge sharing and networking platform for brand marketers.

02/11/2020

Survey Reveals Consumer Expectations Are Adjusting to the "New Normal" While Buying Habits Continue to Shift Online

https://www.portada-online.com/latest-news/survey-consumer-expectations-adjusting-to-the-new-normal-and-buying-habits-continue-to-shift-online/

Intouch Insight launched a follow up to their spring consumer habits study which explored changes in customer expectations due to Covid-19.