The Launch.it "Event News and Social Engagement Platform" is currently being used by the worlds largest conferences and events to create a central location
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The Launch.it "Event News and Social Engagement Platform" is currently being used by the worlds largest conferences and events to create a central location for all their exhibitor and partner news.
As an example, The International CES currently uses the Launch.it platform to create a media/exhibitor centric and social feature rich Digital Media Center for their conferences in Las Vegas.
• • • • • • • • •
The platform allows all users to publish press releases, fact sheets, sell
stories and more, which will be sent to all attendees and media during and after the
show. It includes the following functionality:

Social media news release for maximum sociability and engagement
In-depth analytics (page views, time on page, downloads etc.) Wiki-like environment to make updates to your story on the fly
Media can opt-in to follow your company to get real-time news updates
An action box to engage readers for investment, media contact, etc. Facebook comments for insight and virility
Rich multi-media, and tags for enhanced engagement and discoverability
“Buy it” and “Trial it” buttons to drive users directly to “your” point of purchase
Customized tweets for precise messaging and branding
This will make your PR initiatives much easier by creating a central place for ALL your
content and rich media – a place to direct all your customers and media to your most
current and accurate product stories. It is our primary responsibility through this unique,
customer-facing publication to help ensure that everyone is able to easily find, discover,
share and even buy your products and/or services. You can read our “official partnership” news release with CEA that describes more of the benefits: http://bit.ly/EurekaParkPartnership
Our platform creates a new and powerful media-rich news guide for all show attendees by digitizing press kits and flash drives with an online social environment that directly engages the attendees and media through our customer-facing site with search and analytic capabilities. Exhibitors and partners can do this all themselves in 10 minutes or less and *pay a small fee to be apart of it, so for less effort, events like yours *make more money because we do a revenue share.

Examples of official news platforms that we built and manage:
• Eureka Park News For CES: http://launch.it/event/eurekaparknews
• ShowStoppers News CES: http://launch.it/event/showstoppersces
• Sweets and Snacks Expo: http://launch.it/event/sse13

It takes about two weeks to design, set up and launch a Digital Media Center. Once it is live, you can start publishing any news you want to it so build up buzz before the show, direct people to it during the show as your official publication and use it after as the news is evergreen for great SEO. The Launch.it team will take care of all the exhibitor relations, outreach and any questions or concerns they may have. This is completely hands off for the conference – all you have to do is Tweet, Facebook and curate the content however you want.
*Launch.it will work with each show individually to determine the most beneficial exhibitor fee and % revenue share.
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