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Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Mission: To lead and fuel an industry responsible for shaping culture.

Operating as usual

With or without live games, professional athletes have fans' attention on Twitter. During this Publisher's Fireside, Twi...
08/14/2020

With or without live games, professional athletes have fans' attention on Twitter. During this Publisher's Fireside, Twitter's TJ Adeshola explains how brands can join the conversation in real-time.

Watch now: http://ow.ly/RuZA50AZAU0

A custom video made possible by Twitter

“This piece is really brave. I think it’s completely in line with the game’s feisty nature, and frankly I think their fa...
08/14/2020
Behind the Fortnite '1984' Apple parody that's got the ad world talking

“This piece is really brave. I think it’s completely in line with the game’s feisty nature, and frankly I think their fan base is going to love it, as they’re probably hoping and praying."

-RPA's Jason Sperling, a creative director on another iconic Apple campaign, "Get a Mac."

"Feisty" spot showcasing Epic's Unreal video game engine may be just the first salvo in the war of the tech giants.

This holiday season will look different for alcohol brands as few bars expect to be open for business. During Ad Age Nex...
08/14/2020

This holiday season will look different for alcohol brands as few bars expect to be open for business.

During Ad Age Next: Food & Beverage, experts will discuss how they're rethinking their long-term strategies.

RSVP now: http://ow.ly/EW2650AZAxp

In this week's Agency Brief:- Red & Co. Founder Mira Kaddoura has started a fundraiser to help rebuild Beirut- Virtue ex...
08/14/2020
Agency Brief: Red & Co Founder Mira Kaddoura starts fundraiser for Beirut

In this week's Agency Brief:

- Red & Co. Founder Mira Kaddoura has started a fundraiser to help rebuild Beirut
- Virtue expands Americas region, names two to lead
- The Via Agency offers free creative to pandemic-stricken businesses

...and more:

The agency will match donations of up to $20,000 through the end of August to help those impacted by the devastating port explosion.

The Buy Safe America Coalition aims to force Amazon and others to take stronger measures to fight stolen or counterfeit ...
08/14/2020
Retailers launch lobbying group to fight counterfeit goods on Amazon

The Buy Safe America Coalition aims to force Amazon and others to take stronger measures to fight stolen or counterfeit goods sold on their platforms.

Walmart, Target, Best Buy and others are forming The Buy Safe America Coalition to back legislation requiring digital marketplaces to verify third-party merchants.

At Pinterest, more than 160 of the platform's 2,400 employees are planning a virtual walkout on Friday over claims of di...
08/14/2020
Pinterest to announce new board member to appease protesting workers

At Pinterest, more than 160 of the platform's 2,400 employees are planning a virtual walkout on Friday over claims of discrimination by management.

Pinterest hopes the announcement of a new board member Friday will appease them.

“We respect and hear the employees who want to see a clear commitment to action, and we will ensure an open dialogue that leads to progress,” the company said.

Prominent voices in the fight against racial injustice, including Patron Tequila's Adrian Parker and #blacklist100 creat...
08/14/2020

Prominent voices in the fight against racial injustice, including Patron Tequila's Adrian Parker and #blacklist100 creator Kai Wright, will join us next week for a town hall on racism in advertising.

RSVP and submit your question for the speakers now: http://ow.ly/gdtL50AZAd1

R.I.P. to these famous brands that have bit the dust along with 20th Century Fox:
08/14/2020
5 brands that are gone but not forgotten

R.I.P. to these famous brands that have bit the dust along with 20th Century Fox:

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother. The ad comes just as Epic sues the tech gian...
08/14/2020
Epic Games' Fortnite '1984' parody turns Apple into Big Brother

In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother.

The ad comes just as Epic sues the tech giant after it kicked Fortnite out of the App Store.

Ad comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.

Good morning! Fortnite and Apple battle it out, new unemployment filings dip below 1 million, and Taboola's founder talk...
08/14/2020
Fortnite spoofs Apple and files a lawsuit, and pumpkin spice just won't stay away: Friday Wake-Up Call

Good morning! Fortnite and Apple battle it out, new unemployment filings dip below 1 million, and Taboola's founder talks his LEGO obession. Here's your Wake-Up Call:

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

Wu-Tang Clan’s RZA creates alternative to well-known racist ice cream truck jingle,Offer to remove hate tattoos prompts ...
08/14/2020
A regularly updated blog tracking brands' responses to racial injustice

Wu-Tang Clan’s RZA creates alternative to well-known racist ice cream truck jingle,

Offer to remove hate tattoos prompts big response,

New fund aims to support underrepresented content creators

...and more responses to racial injustice:

The latest moves of marketers, media companies and agencies as they take a stand against racism.

Our “Uncomfortable Conversations" series takes on discussions about inclusion in advertising. This week, we speak with I...
08/14/2020
Advertising must become 'the change it claims it wants to see': Uncomfortable Conversations

Our “Uncomfortable Conversations" series takes on discussions about inclusion in advertising.

This week, we speak with Innocean's Tiana Goston who discusses the notion of the "invisible Black woman."

"It is a fact that Black women are more likely than other groups to go unnoticed or unheard systemically across the board," she says.

Innocean's Tiana Goston discusses advertising's problem with “racism’s little brother, colorism” and the notion of the “invisible Black woman.” She is a broadcast traffic manager at the agency.

Fisher-Price taps into WFH reality with new playset,AMC drops movie price to 15 cents for re-opening,Three snack brands ...
08/14/2020
A regularly updated list tracking marketers’ response to coronavirus

Fisher-Price taps into WFH reality with new playset,

AMC drops movie price to 15 cents for re-opening,

Three snack brands team up to show s’more support of small restaurants

...and more brand responses to COVID-19:

The latest moves brands are making to deal with the fallout and mount a comeback.

As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—...
08/14/2020
How brands can stay ahead of a quickly transforming media market

As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—marketers need to quickly change tactics to be part of the conversation. More from our Publishing Partner, Twitter Marketing

As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael Jordan documentary "The Last Dance," the NFL Draft or Global Citizen’s ‎Together At Home—marketers need to quickly change tactics to be part of the...

In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother. The ad comes just as Epic sues the tech gian...
08/14/2020
Epic Games' Fortnite '1984' parody turns Apple into Big Brother

In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother.

The ad comes just as Epic sues the tech giant after it kicked Fortnite out of the App Store.

Ad comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.

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