Uber's VP of global marketing on winging it
In this episode of 'Ad Block,' Thomas Ranese, VP of global marketing at Uber, talks about how a lack of planning can sometimes blow up in your face, at least until you figure out how to make the best of it.
What creativity means now
Amidst shutdowns and stay-at-home orders, the ad world kept going—and adapting.
At Ad Age Next: CMO, Ad Age’s Josh Golden and Adobe CMO Ann Lewnes discussed what’s changed for Adobe—an essential tool for creators—and what skills today’s marketer needs for tomorrow’s challenges.
Ad Age Publisher's Panel: How TV today creates opportunities for brands to connect with people throughout the customer journey
As TV viewership rapidly evolves, how can marketers keep up? Tune in as experts from Cadent and Empower delve into where these viewers are watching, what they’re buying and the devices they’re using.
A custom video made possible by @Cadent.
Transforming a global business to meet demand
At Ad Age Next: CMO, Shutterstock Chief Revenue Officer Jamie Elden joined Ad Age’s Josh Golden to discuss how the company transformed business for its clients around the globe when the pandemic upended the creative process.
Ad Age Publisher's Panel: The Future of Measurement
Watch live: Ad Age's Josh Golden is joined by Neustar's Allyson Dietz and WarnerMedia's Beth Rockwood to explore how marketers can unlock the full value of their marketing investments.
A custom video made possible by @Neustar.
Building resilience and adapting your marketing tech in uncertain times
At Ad Age Next: CMO, Salesforce’s Martin Kihn and PepsiCo’s Mike Scafidi joined Ad Age’s Heidi Waldusky to explore how marketers can embrace disruption by leaning into adaptive marketing—all while keeping their customers at the center.
YouTube Gaming's global head of marketing on digital dinner parties
In this episode of 'Ad Block,' YouTube's Elizabeth Del Valle explains how to plan and host a great gathering, even over Zoom. She also weighs in on catching up on peak TV and Caribbean coffee culture.
Ad Age Publisher's Fireside: How TikTok ultimately won 2020
Watch live: Ad Age's Josh Golden and TikTok's Katie Puris discuss how the platform succeeded so wildly this past year despite the pandemic——and the brand’s unexpected spotlight in the election news cycle.
A candid and custom conversation made possible by TikTok For Business.
Ad Age Remotely: State Street CMO on the evolving "Fearless Girl"
State Street's CMO Stephen Tisdalle discusses how its now iconic statue "Fearless Girl" has evolved in the pandemic on this live episode of Ad Age Remotely. Watch the recap here: https://bit.ly/3oD9KzS
Ad Age Remotely: KFC's CMO on a new celebrity colonel
KFC CMO Andrea Zahumensky discusses a new campaign with KFC's latest celebrity colonel: Mario Lopez. Watch the recap here: https://bit.ly/33OIxCg
Xaxis' U.S president on life as a rabbinical spouse
On this week's 'Ad Block' podcast: Gila Wilensky never expected to marry a rabbi, but she's settled into duties much like those of a first lady—and adapted to long-distance religious life during the pandemic. She also weighs in on trying out for MasterChef and the lessons we'll all take from forced digital sabbaticals.
Ad Age Remotely: FanDuel CMO Mike Raffensberger on sports betting opportunities for brands
FanDuel CMO Mike Raffensberger discusses emerging for brands in the sports betting marketplace on the heels of a new deal with Bud Light in this live episode of Ad Age Remotely. Watch the recap here: https://bit.ly/2JufmgT
Ad Age Publisher's Panel: How health care advertising became so attractive
Watch live: Experts from 21GRAMS and GSK join Ad Age this afternoon to explore pandemic-driven shifts in the ad industry's resources and creativity towards health care—and what the change represents for agencies and brands.
A custom video made possible by 21GRAMS.
Ad Age Remotely: Behind Hendrick’s Gin’s quirky ads with William Grant & Sons senior VP of marketing
In this live episode of Ad Age Remotely, Harvey Purchese, SVP of marketing at liquor marketer William Grant & Sons, discusses the marketing approach for brands like Hendrick's, Sailor Jerry and Tullamore D.E.W. Watch the recap here: https://bit.ly/39rTX2A
Google's VP of global marketing on loving fast food
Ad Age Ad Block : Google's VP of global marketing on loving fast food
Facebook’s Beau Avril on what to expect from the $30 billion shift from traditional TV advertising to OTT
We covered a lot of ground at Ad Age Next: Streaming.
An expert in the field, Facebook’s Beau Avril joins Ad Age’s Josh Golden to break down key insights and best practices from the event to help brands and agencies navigate the $30 billion shift from traditional TV advertising to OTT.
Activision Blizzard's Brandon Snow on bringing brands into the game
Brandon Snow, senior VP, chief revenue officer at Activision Blizzard Esports, says the pandemic has spurred the company to find ways to organically integrate brands into games. Watch the full conversation here: https://bit.ly/3fSVOPn
Activision Blizzard's Brandon Snow discusses fans embracing brands
“There’s such passion for these games and esports that many of the fans that follow them are willing to embrace brands in the right way because they see the brand as supporting the game that they love,” says Brandon Snow, senior VP, chief revenue officer at Activision Blizzard Esports, on a recent Ad Age Remotely.
Watch the full conversation here: https://bit.ly/3fSVOPn
Calm's Katie Shill on planning for the future
Jumping off of its Election Night win, meditation app Calm is looking for ways it can continue to be nimble and act quickly, says Calm's Senior Director of Brand Marketing, Katie Shill. Watch the full conversation here: https://bit.ly/3fAYbWF
Calm's Katie Shill on continuing momentum
There’s some things you can’t plan for, says Katie Shill, senior director of brand marketing at Calm, on a recent Ad Age Remotely.
"You can plan, but also save room for magic,” she says. Watch the full conversation here: https://bit.ly/3fAYbWF
Calm's Katie Shill on Consumer's Well-Being Habits
“The definition of wellness for a lot of people is changing,” says Katie Shill, senior director of brand marketing at Calm, on a recent Ad Age Remotely. Watch the full conversation here: https://bit.ly/3fAYbWF
TwentyFirstCenturyBrand's Neil Barrie on playing in indie bands
In this week's episode of 'Ad Block,' TwentyFirstCenturyBrand's Neil Barrie talks about his younger years touring Europe playing indie rock for a share of the door take. He also weighs in on disappointing The National's Matt Berninger and why drummers have so much baggage.
The future of digital marketing in a cookie-less world
Watch live: Experts from Neustar and Verizon Media join us to explore the best strategies for future-proofing your business in a privacy-first, post-cookie world.
A custom video by Neustar.
Ad Age Remotely: Calm's senior director of brand marketing on how the app won Election Night
Calm's senior director of brand marketing, Katie Shill, joins this live Ad Age Remotely to talk about how the app took on Election Night and the wellness market moving into 2021. Watch the recap here: https://bit.ly/38QH4il
Gen Zoom: The brave new world of audio marketing for tech brands
Join us live for the next episode of The Beat where we'll take a look at the hottest campaigns in tech and telco and explore future marketing opportunities in the audio space.
Ad Age Remotely: Activision Blizzard Esports CRO on how brands can be part of the future of gaming
Activision Blizzard Esports CRO Brandon Snow discusses trends in esports amid the pandemic and opportunities for brands in 2021 in this live episode of Ad Age Remotely. Watch the recap here: https://bit.ly/3pylRPX
Lippincott's 'Carrie Dragshaw' on drag, 'Bake Off'—and the personas we all create every day
In this week's episode of 'Ad Block,' Lippencott's Dan Clay talks about creating his 'Carrie Dragshaw' persona, meeting Sarah Jessica Parker and the drag we all wear every day.
Ad Age Remotely: NASCAR's SVP of marketing on adapting marketing for the pandemic
NASCAR's SVP of marketing, Pete Jung, discusses how the racing league adapted its marketing during a season disrupted by COVID on this live episode of Ad Age Remotely. Watch the recap here: https://bit.ly/2Iuht3Y
Coca-Cola, Hershey and more discuss changes in OTT at Ad Age Next: Streaming
Streaming services, marketers and agencies share how this year’s streaming surge will impact their strategies for 2021 at #AdAgeNext Streaming. Watch the recap afterward here: https://bit.ly/3nbIXKg
NBCUniversal, CBS News Digital and more discuss changes in OTT at Ad Age Next: Streaming
Streaming services, marketers and agencies share how this year’s streaming surge will impact their strategies for 2021 at #AdAgeNext Streaming. Watch the recap afterward here: https://bit.ly/3nbIXKg
