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Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.
From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
Mission: To lead and fuel an industry responsible for shaping culture.
Walmart’s Jet is ending its fresh-food delivery business. The move is the latest example of the declining importance of the service.
The retailer will close a warehouse in the Bronx and let some drivers go, resulting in the loss of 200-300 jobs.
Instagram has a terrorist problem: Sponsored posts from top brands have been discovered running adjacent to Islamic State videos on Instagram.
Outside monitor shows how ads can run adjacent to terrorist-themed posts, which is nearly impossible to control.
Deadline approaching! Enter Ad Age A-List & Creativity Awards by Nov. 26 to save $150: http://ow.ly/yLhA50xh6w9
Why L'Oréal's ecommerce sales are up 49 percent year-over-year. For L'Oréal, seeing real results took time and money. #DF19
The big buzzword at Salesforce Dreamforce this week was 'Customer Data Platform.'
ICYMI: Spotify will send listeners on-platform ads inviting them to join real-world events.
The music streaming platform introduces a new program called 'Hear for It' with the Ferrero-owned candy brand as first partner.
Does anyone really need their phones while eating?
Latest attempt to get people to switch off digitally comes from Canada's Ace Bakery
Tonise Paul, one of the longest-tenured female CEOs in Energy BBDO’s industry, is stepping down from the president-CEO role.
Paul, who led the agency for more than two decades, takes on chairwoman role, handing CEO reins to Jeff Adkins.
Google’s new policy strikes at e-mail targeting, one of the advertising world’s favorite tools.
Search giant's new policy strikes at e-mail targeting, one of the advertising world's favorite tools.
It’s up to Christina Clarke to keep Wingstop's momentum.
Clarke joined the chicken chain as VP of marketing in October 2018.
Good morning, but we're saying goodnight to the Victoria's Secret Fashion Show: http://ow.ly/XqVg50xhXvJ
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience. More from our Publishing Partner.
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience.
Pringles has an answer to satisfy gamers’ gnawing appetites without them setting down their controllers. http://ow.ly/B67e30pVm3g
Players got to try it out as they streamed ‘Gears 5’ on Twitch
New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than millennials. More from our Publishing Partner.
New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than millennial mom and dads.
Tonise Paul, one of the longest-tenured female CEOs in Energy BBDO’s industry, is stepping down from the president-CEO role. http://ow.ly/BOgb30pVkLJ
Paul, who led the agency for more than two decades, takes on chairwoman role, handing CEO reins to Jeff Adkins.
Google’s new policy strikes at e-mail targeting, one of the advertising world’s favorite tools. http://ow.ly/3RDh30pVkq7
Search giant's new policy strikes at e-mail targeting, one of the advertising world's favorite tools.
3 ways location data helps marketers deliver results. More from our Publishing Partner.
Marketers are under pressure to deliver “quick wins” while advancing a long-term strategy. Location data helps us do both.
Several retailers, including Kohl’s, Home Depot and Macy’s, reported quarterly sales that declined or missed expectations. http://ow.ly/KE8X30pVjDm
The department-store chain is struggling to court the female under-40 crowd
Pop quiz: Where is the world’s largest Starbucks? Nope, not Seattle. We take you inside the new Starbucks Reserve Roastery in Chicago: http://ow.ly/zIfq50xg1cd
Does anyone really need their phones while eating?
Latest attempt to get people to switch off digitally comes from Canada's Ace Bakery
Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? More from our Publishing Partner.
Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.
Here are the recent movers and shakers of the production world:
Including talent news from Nexus Studios, MediaMonks, Tool and Sibling Rivalry.
The majority of e-commerce retail purchases are done via mobile app, so why do retention rates continue to drop? Find out in a new custom white paper from Criteo and Ad Age Studio 30: http://ow.ly/5u6P30pUSZD
American Express promotes Small Business Saturday, coming up on Nov. 30, and more:
American Express promotes Small Business Saturday, coming up on Nov. 30.
Ad Age’s Heidi Waldusky sits down with Kendall Fisher, digital strategist for Oracle NetSuite and executive producer of Grow Wire, to discuss how the software company uses storytelling to create value for customers and connect entrepreneurs around the globe.
"It’s time to see how animals really live and to do something about it. To make that world you saw as a kid, a reality," reads the prologue of this deceptive book from PETA.
PETA hides a frightening message in a deceptively charming package
Deadline approaching! Enter Ad Age A-List & Creativity Awards by Nov. 26 to save $150: http://ow.ly/2USZ50xh5Uh
“We need to change how conversations work on our service,” Twitter says. http://ow.ly/40kL30pVfhV
'Everyone should feel safe and comfortable while talking on Twitter,' the company wrote in a blog post.
"Maybe the modern version of mentorship looks different than we thought," writes Kate Jeffers, chief operating officer of Venables Bell & Partners.
We have the time, talent—and even a new app—to expedite the rise of women in agencies.
A clerk teaches an elf how to dunk Oreos on a quick snack stop for Santa.
Holiday spot teaches a lesson in how to eat the cookie
The latest episode of the 'Ad Lib' podcast features a conversation recorded in front of a live audience at last week's Ad Age Next: Publishing conference.
The latest episode of the 'Ad Lib' podcast features a conversation recorded in front of a live audience at last week's Ad Age Next: Publishing conference.
Google is clamping down on political campaigns and deepfakes.
Election ads will only be able to target users based on age, gender and location by postal code.
Dealing with emerging data-privacy regulations doesn't come cheap. In fact, it could cost tens of thousands a year.
Marketers begin to pay for technology to help them comply with emerging data-privacy regulations—and it doesn't come cheap.
Ryan Reynolds pitches three products at once. The actor confesses: “I bought mid-roll ad placement.”
The spot by Adam & Eve is the latest example of self-referential advertising.
Pepsi is putting a contemporary twist on the holidays with Cardi B.
Beverage marketer ups its holiday marketing in a direct challenge to Coke.
Spotify will send listeners on-platform ads inviting them to join real-world events.
The music streaming platform introduces a new program called 'Hear for It' with the Ferrero-owned candy brand as first partner.
Good morning! Here's what to know as you wipe the sleep from your eyes. For one thing, Google is clamping down on political campaigns. On a less serious note, Ryan Reynolds stars in a wacky new ad for three products:
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.
Why D-to-C brands are spending more on TV advertising. Learn more from our Publishing Partner.
WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique qualities.
Media professionals—including Chuck Todd & Charlie Cook—explain why the best political advertising is driven by data. Learn more in this custom video series made possible by Effectv.
In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publis...
Google will no longer allow election ads to be targeted based on political affiliation. http://ow.ly/RHs730pV31j
Election ads will only be able to target users based on age, gender and location by postal code.
Smartling Director of Brand Strategy and Communications Adrian Cohn discusses “Move the World with Words,” which recognizes translators, the language tech company's unsung heroes.
Adrian Cohn discusses “Move the World with Words,” which recognizes translators, the language tech company's unsung heroes.
Each toilet paper square features an illustration for the kids to “paint” as they wipe.
'PooPaint' product idea for a Japanese school is a fresh approach to potty training
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience. More from our Publishing Partner.
For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience.
These heartfelt little dramas show people bonding over shared lotto tickets for the Spanish Lottery.
Campaign by Contrapunto BBDO centers on moments of connection
How location data helps marketers drive gains and measure results. More from our Publishing Partner.
Marketers are under pressure to deliver “quick wins” while advancing a long-term strategy. Location data helps us do both.
In this week's Marketer's Brief:
- Here come more fake holidays. Anyone hear of “Small Brewery Sunday" and “Green Wednesday?"
- Details on Allstate taking its Mayhem ad in-house.
- Dunkin' is telling drinkers to drop the double cup.
- Plus, an Oscar Meyer bacon blanket and pretzel Pop-Tarts? 🧐
...and more:
Marketer’s Brief also has details on Allstate taking a 'Mayhem' ad in-house and marketing VP hires by MAC Cosmetics and KB Home.
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Deadline approaching! Enter Ad Age A-List & Creativity Awards by Nov. 26 to save $150: http://ow.ly/yLhA50xh6w9
Pop quiz: Where is the world’s largest Starbucks? Nope, not Seattle. We take you inside the new Starbucks Reserve Roastery in Chicago: http://ow.ly/zIfq50xg1cd
Ad Age’s Heidi Waldusky sits down with Kendall Fisher, digital strategist for Oracle NetSuite and executive producer of Grow Wire, to discuss how the software company uses storytelling to create value for customers and connect entrepreneurs around the globe.
Deadline approaching! Enter Ad Age A-List & Creativity Awards by Nov. 26 to save $150: http://ow.ly/2USZ50xh5Uh
We spoke with Stephen Wolfram, CEO-founder of Wolfram Research, about how the ideas bubbling out of Congress could shape the future of social media: http://ow.ly/Nbj450xg3uJ
Pop quiz: Where is the world’s largest Starbucks? Nope, not Seattle. We take you inside the new Starbucks Reserve Roastery in Chicago: http://ow.ly/zIfq50xg1cd
Don't miss the Top 5 most creative brand ideas of the week: http://ow.ly/Mem550xf0US
Subscriber exclusive: Why marketing's next battleground is your face http://ow.ly/3iOv50xeNur
In this week's episode of the "Ad Block" podcast, Michael Fanuele, president of MDC media agency Assembly, talks about competing in formal debate in high school and college, including against future Texas Senator Ted Cruz.
Ad Age’s Josh Golden sits down with Toni Clayton-Hine, chief marketing officer for EY Americas, to discuss how the professional services firm’s breadth of expertise—from pricing to web design to ad tech—helps clients meet their customer’s needs.
Take a peep inside the Mars Wrigley Innovation Center, where everything from Zombie Skittles to Starburst gummies take life: http://ow.ly/mRof50xdSvx “We’re kind of like the ground zero of testing,” says Katie Hernandez, Mars Wrigley’s VP of research and development for the fruity confections business unit.
Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down: http://ow.ly/KTMF50xak7v
Media professionals—including Chuck Todd & Charlie Cook—explain why the best political advertising is driven by data. Learn more in this custom video series made possible by Effectv.
Kinder unwraps Bueno in the U.S. with a pop-up for adults—here's what went down: http://ow.ly/KTMF50xak7v
Here are the Top 5 most creative brand ideas of the week: http://ow.ly/AhVf50x8OGO
WATCH: Arby’s transformed its Times Square location into the LaDainian Tomlinson Steakhouse. http://ow.ly/BcE350x5RhJ
Join industry leaders at Ad Age Next: Publishing on Nov. 14. Get tickets now: http://ow.ly/zrfm50x5ZFQ
Join industry leaders at Ad Age Next: Publishing on Nov. 14. Get tickets now: http://ow.ly/ru5q50x5Zox
WATCH: Arby’s transformed its Times Square location into the LaDainian Tomlinson Steakhouse. http://ow.ly/BcE350x5RhJ
Join industry leaders at Ad Age Next: Publishing on Nov. 14. Get tickets now: http://ow.ly/OcuJ50x5bEm
Join industry leaders at Ad Age Next: Publishing on Nov. 14. Get tickets now: http://ow.ly/OcuJ50x5bEm
Here are the Top 5 most creative brand ides you should know about: http://ow.ly/xOpz50x2we0
Doing business in the world’s second-biggest economy (China) is a balancing act for Western brands. http://ow.ly/Iggd50wVlxG
The Happy Meal turned 40 this year. McDonald’s is celebrating by bringing back 17 toys people might have missed out on the first time around: http://ow.ly/qxbh50wZpIU
This Sunday, Popeyes brings back its chicken sandwich. Watch GSD&M's latest promotional spot: http://ow.ly/modQ50wZF0w
At Shutterstock's Halloween-themed design competition, designers from top agencies had only 20 minutes to create Hollywood’s next villain. See the winning creations: http://ow.ly/j6nw50wZy8t
Adam Epstein, VP of growth at Perpetua, sits down with Ad Age’s Josh Golden to discuss how AI-powered sponsored ads can help drive scalable growth for brands advertising on Amazon.
Here are the Top 5 creative brand ideas of the week: http://ow.ly/kAAf50wWuLD
Doing business in the world’s second-biggest economy (China) is a balancing act for Western brands. http://ow.ly/Iggd50wVlxG
WATCH: The Top 5 creative brand ideas you need to know about right now: https://bit.ly/2JgZqvk
WATCH: Virgin founder Sir Richard Branson and sky dancers showcase the blue suits space tourists will begin wearing in 2020: http://ow.ly/lWl750wRzxt
As TikTok walks a political tightrope, Girls Who Code finds its voice there: http://ow.ly/zbMP50wQkQX
At this year's Masters of Marketing conference, Ad Age's Heidi Waldusky and Neustar, Inc.'s Dori Fern sat down with USA for UNHCR’s Nicole Smith to discuss how the Genius Awards winner and global refugee agency uses data and analytics to better serve its donors—and more importantly, better aid refugees.
Here are the Top 5 creative brand ideas you should know about: http://ow.ly/DAjf50wLF8p
ICYMI: The California Consumer Privacy Act, or CCPA, takes effect Jan. 1, which means marketers have less than three months until they have to face it. Here's how brands are preparing: http://ow.ly/mLNp50wL4Bl
At this year's Masters of Marketing conference, Ad Age's Josh Golden sat down with Vevo's Kevin McGurn and Rob Christensen to talk about the music video platform’s innovative solutions for its 950 million monthly global viewers.
“The structure is not fit for purpose,” says S4 Capital CEO Martin Sorrell on traditional agencies, speaking to Ad Age Editor Brian Braiker at the DPAA Video Everywhere Summit. Sorrell says every day he has holding companies reach out to him talking about changes they’re undergoing. #DPAAConnects
Here are the Top 5 creative brand ideas you should know about: http://ow.ly/DAjf50wLF8p
The California Consumer Privacy Act, or CCPA, takes effect Jan. 1, which means marketers have less than three months until they have to face it. Here's how brands are preparing: http://ow.ly/mLNp50wL4Bl
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