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Mission: To lead and fuel an industry responsible for shaping culture.
Operating as usual
As a result of such a focus on health issues, brands like Culturelle are enjoying a moment.
Culturelle has launched a series of spots, the first from Terri & Sandy.
Brand pushes first work from new AOR Terri & Sandy
R.I.P. to these famous brands that have bit the dust along with 20th Century Fox:
20th Century Fox's finale recalls other iconic exits.
Drake's latest music video could double as an ad for Nike:
In clip for 'Laugh Now, Cry Later,' the rapper has a field day all over brand's massive Beaverton, Oregon HQ
John Stamos knits a scarf in Geico’s latest because, well, it’s a Geico commercial, and others:
John Stamos knits a scarf in Geico’s latest because, well ...
On the latest edition of Ad Age’s “Ad Lib” podcast, Main Street One Founder-CEO Curtis Hougland speaks about what Donald Trump knows about digital messaging that the Democrats (still) don’t.
Plus: What Donald Trump knows about digital messaging that the Democrats (still) don’t.
Here's what's trending as we hit the weekend:
The week’s biggest moves, hits and misses.
Here are the top 5 most creative brand ideas of the week:
Apple gets recast as villain, a do-good move in the world of Animal Crossing, and more.
Facebook joined a growing list of developers to criticize Apple over in-app purchases policy.
The social platform says Apple refused to waive the 30 percent fee for transactions within apps on iOS devices for Facebook's new paid-events feature.
With or without live games, professional athletes have fans' attention on Twitter. During this Publisher's Fireside, Twitter's TJ Adeshola explains how brands can join the conversation in real-time.
Watch now: http://ow.ly/RuZA50AZAU0
A custom video made possible by Twitter
Not all is doom and gloom.
We've collected some bright spots from companies' second quarter earnings reports:
Comscore is surviving, GPG giants are spending and car travel is coming back.
“This piece is really brave. I think it’s completely in line with the game’s feisty nature, and frankly I think their fan base is going to love it, as they’re probably hoping and praying."
-RPA's Jason Sperling, a creative director on another iconic Apple campaign, "Get a Mac."
"Feisty" spot showcasing Epic's Unreal video game engine may be just the first salvo in the war of the tech giants.
Hellmann's will take your rotten "Animal Crossing" turnips. The brand is using the popular game to make an interactive statement about food waste.
The mayo brand uses the popular game to make a statement about food waste
This holiday season will look different for alcohol brands as few bars expect to be open for business.
During Ad Age Next: Food & Beverage, experts will discuss how they're rethinking their long-term strategies.
RSVP now: http://ow.ly/EW2650AZAxp
In this week's Agency Brief:
- Red & Co. Founder Mira Kaddoura has started a fundraiser to help rebuild Beirut
- Virtue expands Americas region, names two to lead
- The Via Agency offers free creative to pandemic-stricken businesses
...and more:
The agency will match donations of up to $20,000 through the end of August to help those impacted by the devastating port explosion.
The Buy Safe America Coalition aims to force Amazon and others to take stronger measures to fight stolen or counterfeit goods sold on their platforms.
Walmart, Target, Best Buy and others are forming The Buy Safe America Coalition to back legislation requiring digital marketplaces to verify third-party merchants.
TikTok continues to make deals with brands even though its facing possible expulsion from the U.S.
Team account on app to feature highlights, player interactions.
At Pinterest, more than 160 of the platform's 2,400 employees are planning a virtual walkout on Friday over claims of discrimination by management.
Pinterest hopes the announcement of a new board member Friday will appease them.
“We respect and hear the employees who want to see a clear commitment to action, and we will ensure an open dialogue that leads to progress,” the company said.
Prominent voices in the fight against racial injustice, including Patron Tequila's Adrian Parker and #blacklist100 creator Kai Wright, will join us next week for a town hall on racism in advertising.
RSVP and submit your question for the speakers now: http://ow.ly/gdtL50AZAd1
As a result of such a focus on health issues, brands like Culturelle are enjoying a moment.
Culturelle has launched a series of spots, the first from Terri & Sandy.
Brand pushes first work from new AOR Terri & Sandy
On this episode of the "Ad Block" podcast, Adam Singolda, founder and CEO of Taboola, talks building Lego sets with thousands of pieces:
Adam Singolda talks about his passion for big and complicated builds on the latest "Ad Block" podcast.
R.I.P. to these famous brands that have bit the dust along with 20th Century Fox:
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In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother.
The ad comes just as Epic sues the tech giant after it kicked Fortnite out of the App Store.
Ad comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.
Good morning! Fortnite and Apple battle it out, new unemployment filings dip below 1 million, and Taboola's founder talks his LEGO obession. Here's your Wake-Up Call:
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.
What would you rename the Washington Redskins?
The temporarily renamed Washington Football Team launches website to take rebranding suggestions.
“Wearing a mask is now part of our everyday life, so we created masks people will be excited to put on as they head out the door,” said Vistaprint CMO Ricky Engelberg.
Company has partnered with artists on a new capsule collection
Wu-Tang Clan’s RZA creates alternative to well-known racist ice cream truck jingle,
Offer to remove hate tattoos prompts big response,
New fund aims to support underrepresented content creators
...and more responses to racial injustice:
The latest moves of marketers, media companies and agencies as they take a stand against racism.
Our “Uncomfortable Conversations" series takes on discussions about inclusion in advertising.
This week, we speak with Innocean's Tiana Goston who discusses the notion of the "invisible Black woman."
"It is a fact that Black women are more likely than other groups to go unnoticed or unheard systemically across the board," she says.
Innocean's Tiana Goston discusses advertising's problem with “racism’s little brother, colorism” and the notion of the “invisible Black woman.” She is a broadcast traffic manager at the agency.
Fisher-Price taps into WFH reality with new playset,
AMC drops movie price to 15 cents for re-opening,
Three snack brands team up to show s’more support of small restaurants
...and more brand responses to COVID-19:
The latest moves brands are making to deal with the fallout and mount a comeback.
History is full of women using male pseudonyms to conceal their real identities and not fall victim to gender biases.
With “Reclaim Her Name," Baileys and VMLY&R are re-releasing 25 books with the authors’ real monikers.
Baileys partners with The Women’s Prize for Fiction to mark 25 years of the prize’s existence
Ad Age Ad Block : Taboola's founder on building with LEGOs
In this week's Office Hours:
- Companies abandon their headquarters
- What the future of real estate looks like
- WarnerMedia layoffs
...and more:
Plus, abandoned headquarters and a look at summer internships.
Don't let him fool you...Trump really does love those late-night talk shows that continuously mock him.
This data proves it:
Trump campaign has also spent twice as much as Biden on morning news shows.
As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—marketers need to quickly change tactics to be part of the conversation. More from our Publishing Partner, Twitter Marketing
As more viewers find new ways to connect with brands and each other through culturally relevant content on social media—whether it's the Michael Jordan documentary "The Last Dance," the NFL Draft or Global Citizen’s Together At Home—marketers need to quickly change tactics to be part of the...
In Epic Games' parody of Apple's “1984” ad, it's Apple that is Big Brother.
The ad comes just as Epic sues the tech giant after it kicked Fortnite out of the App Store.
Ad comes just as video game publisher sues the tech giant after it kicked Fortnite out of the App Store.
In a new marketing push, Lowe's spotlights the satisfaction that comes with completing an upgrade with work from Deutsch LA.
Ahead of second-quarter earnings, the retailer is releasing a new marketing campaign that highlights what happens after a home project is completed.
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Ad Age Ad Block : Taboola's founder on building with LEGOs
Congratulations to all of the Ad Age's 2020 Small Agency Award winners! These small shops are being honored for their outstanding work, healthy profits and workplace cultures: See all the winners here: http://ow.ly/Ipv850ASr1U
Ad Age's Josh Golden and TikTok's Katie Puris discuss how marketers can use TikTok For Business to tap into the app's highly engaged and influential audience—and why it isn't nearly as intimidating as it sounds. Catch the recap here: https://bit.ly/31r7KB2 A custom video made possible by @TikTokBusiness
In case you missed our Small Agency Award celebration, here's the full list of this year's winners! These small shops are being honored for their outstanding work, healthy profits and workplace cultures. #AdAgeSmallAgency Congratulations to all: http://ow.ly/4O3q50ARXHM
Even Highdive's acceptance video for winning Ad Age's Gold Small Agency of the year wowed us. 🏆 The agency had Jason Momoa from Quicken Loans work and Bill Murray from Jeep's Super Bowl spot make cameos. Watch the full video here: http://ow.ly/OJp050ASB0k
Chicago-based agency Highdive is Ad Age's Gold Small Agency of the year! Congratulations! Highdive made two Super Bowl ads that cracked USA Today’s Ad Meter and won AOR assignments for Jeep and Boost Mobile. Read more about the agency here: http://ow.ly/Y9zr50ASvCw
Congratulations to all of the Ad Age's 2020 Small Agency Award winners! These small shops are being honored for their outstanding work, healthy profits and workplace cultures: See all the winners here: http://ow.ly/4O3q50ARXHM
Athletes, fans and brands come together on Twitter to participate in live conversations about the sports they love--with or without live games. Twitter's TJ Adeshola explains during his recent Publisher's Fireside: https://bit.ly/2EUJkIi A custom video made possible by Twitter.
It's time! Congratulations to all of the Ad Age's 2020 Small Agency Award winners! These small shops are being honored for their outstanding work, healthy profits and workplace cultures: See all the winners here: http://ow.ly/fwl450ARXL8
With live sports back in action, brands have the opportunity to join fans' conversations in real time. Twitter's TJ Adeshola explained how during a recent Publisher's Fireside chat. Watch the full video here: https://adage.com/article/ad-age-events/watch-fueling-fans-during-return-live-sports/2266211 A custom video made possible by Twitter Marketing.
“What if brand logos were as white as their leadership?” "True Colors" is a side project from a pair of Goodby Silverstein & Partners creatives that whitewashes logos based on the white makeup of its corporate board. The higher the percentage of white corporate leaders, the more the symbols fade into obscurity: http://ow.ly/9dj350AMwRJ
Clorox, Zoom, Tock and more talk about the impact of COVID-19 on their businesses and how they plan to remain relevant when the dust settles. Find out more about this year’s #HottestBrands list and watch the recap afterward here: https://bit.ly/30StLYZ
LIVE: The top 5 creative brand ideas you need to know about right now. Watch the recap afterward here: https://bit.ly/301vdsY
On this episode of Ad Age Remotely, Nathan Young, co-founder of the nonprofit 600 & Rising, discusses which agencies are getting D&I right and which ones are falling short. See a recap of the conversation here: https://bit.ly/2Ebnhg5
On today's live Ad Age Remotely, WWE Chief Brand Officer Stephanie McMahon talks about how the company pivoted when the pandemic cut live audiences during matches. Watch the recap here: https://bit.ly/32LH3ZY
Jaime Robinson and Lisa Clunie discuss supporting unrepresented talent in agencies
In this episode of 'Ad Block,' Al Patton, CCO at Dagger, is an amateur stand-up comic who’s played shows in New York City and Atlanta. He talks about the similarities between pitching and stand-up, not being able to embrace Michael Jordan’s Bulls just yet—and Ron White’s advice for success.
The Ad Age Creativity editors walk us through the top 5 creative brand ideas you need to know about right now.
Ad Age’s Josh Golden and Twitter’s TJ Adeshola discuss how brands can engage with sports fans in this live Publisher's Panel. A custom video made possible by Twitter.
On this Ad Age Remotely, Gannett Chief Revenue Officer Kevin Gentzel talks about how publishers can recover from the pandemic and the impact of the Facebook ad boycott. See a recap of the conversation here: https://bit.ly/2B5SW1w
It's our HOTTEST brands list of 2020! From Clorox to Crocs, these are the brands that are really having a moment, especially during the pandemic: http://ow.ly/26Eb50AxhG5
Here are the Top 5 most creative brand ideas of the week: http://ow.ly/iJoh50Ay311
On this week's episode of 'Ad Block,' Dennis Crowley, co-founder of Foursquare, talks about the vintage Honda CT90 motorbikes his father-in-law gave him for a wedding gift.
Ad Age’s Josh Golden discusses the challenges of reaching your consumers in an ever-expanding digital ecosystem with executives from INNOCEAN Canada, Philips and White Ops in this Publisher's Panel. A custom video made possible by White Ops.
It's our HOTTEST brands list of 2020! From Clorox to Crocs, these are the brands that are really having a moment, especially during the pandemic: http://ow.ly/26Eb50AxhG5
It's our HOTTEST brands list of 2020! From Clorox to Crocs, these are the brands that are really having a moment, especially during the pandemic: http://ow.ly/42jL50AxhEk
On this live episode of Ad Age Remotely, Aba Blankson, senior VP of marketing and communications at NAACP, discusses why the Facebook ad boycott must continue.
In Ad Age Next: Retail, agency and marketing execs take a deep dive into how the pandemic changed retail and what the store of the future will look like. Watch the recap afterward here: https://bit.ly/31RFskU
In Ad Age Next: Retail, agency and marketing execs take a deep dive into how the pandemic changed retail and what the store of the future will look like. Watch the recap afterward here: https://bit.ly/31RFskU
OMD USA CEO John Osborn discusses how the agency is advising marketers as the country slowly starts to open up on this live episode of Ad Age Remotely. Catch the full interview afterward here: https://bit.ly/2MhoNxY
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