Ad Age

Ad Age Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry, Ad Age continues to be powered by award-winning journalism.
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Mission: To lead and fuel an industry responsible for shaping culture.

In this week's Agency Brief: - Fishbowl users are fearful of layoffs- A new mental health platform for creatives- UN Wom...

05/30/2020

Agency Brief: Fishbowl survey shows remote workers are anxious about layoffs—and many are drinking on the job

In this week's Agency Brief:

- Fishbowl users are fearful of layoffs
- A new mental health platform for creatives
- UN Women has a new domestic violence PSA
- Plus, marketers don't really care for traditional work environments anyway

...and more:

Plus, two creatives aim to ignite discussions on mental health, and a UN Women PSA sheds light on a global spike in domestic violence.

Beats is stepping into the esports arena for the first time.

05/30/2020

Apple's Beats by Dr. Dre turns to esports, with NBA sidelined

Beats is stepping into the esports arena for the first time.

The company is working with FaZe Clan, a prolific group of professional gamers who have a combined following that's in the tens of millions.

05/30/2020

The Future of Creativity is coming June 15!

Mark your calendars as Ad Age prepares to gather the most respected names in the industry to celebrate this year's work, devoted talent and more. #AdAgeCreativity

Details coming soon: http://ow.ly/4Ima50zTN8u

Nearly two-thirds of publicly traded restaurants are at risk of bankruptcy.

05/30/2020

Two-thirds of publicly traded restaurants could face bankruptcy

Nearly two-thirds of publicly traded restaurants are at risk of bankruptcy.

The concern is higher for small companies and restaurants that specialize in dine-in, according to Aaron Allen & Associates.

Goodby Silverstein & Partners' new bot fights Anti-Asian speech on Twitter with educational information and clips of fro...

05/30/2020

This Twitter bot defends Asian Americans from pandemic-fueled hate speech

Goodby Silverstein & Partners' new bot fights Anti-Asian speech on Twitter with educational information and clips of frontline workers of Asian descent.

It's the latest anti-racism initiative from Goodby Silverstein & Partners

Nike releases powerful ad in wake of protests over the police-involved death of George Floyd.

05/30/2020

Nike says 'Don’t Do It' when it comes to racism in reaction to George Floyd's death

Nike releases powerful ad in wake of protests over the police-involved death of George Floyd.

Nike released a powerful new ad from Wieden+Kennedy Portland that takes a stand against racism following the death of George Floyd in Minneapolis.

Retailers are reacting to the ongoing protests in Minneapolis by closing stores.

05/30/2020

Minneapolis protests result in store closures, Mall of America reopening delay

Retailers are reacting to the ongoing protests in Minneapolis by closing stores.

Minneapolis protests result in the closures of 30 Target stores and the delayed reopening of Mall of America, which has been closed since March because of the pandemic.

05/30/2020

Nike says 'Don’t Do It' when it comes to racism in reaction to George Floyd's death

Nike releases powerful ad in wake of protests over the police-involved death of George Floyd.

Nike released a powerful new ad from Wieden+Kennedy Portland that takes a stand against racism following the death of George Floyd in Minneapolis.

05/30/2020

Nike says 'Don’t Do It' when it comes to racism in reaction to George Floyd's death

Nike releases powerful ad in wake of protests over the police-involved death of George Floyd.

Nike released a powerful new ad from Wieden+Kennedy Portland that takes a stand against racism following the death of George Floyd in Minneapolis.

05/30/2020

Apple's Beats by Dr. Dre turns to esports, with NBA sidelined

Beats is stepping into the esports arena for the first time.

The company is working with FaZe Clan, a prolific group of professional gamers who have a combined following that's in the tens of millions.

It's no surprise, but these numbers prove that people are in a fragile economic position right now.

05/30/2020

U.S. consumer spending plunges while stimulus boosts incomes

It's no surprise, but these numbers prove that people are in a fragile economic position right now.

Household outlays in April fell 13.6 percent from the prior month, the sharpest drop in more than six decades worth of data.

"While we’ve made adjustments to the art of our industry, changes still need to be made to the science."

05/30/2020

Opinion: How to end programmatic advertising's 'transparency theater'

"While we’ve made adjustments to the art of our industry, changes still need to be made to the science."

Every transaction needs an itemized, virtual receipt provided to all participants.

YouTube boss Susan Wojcicki has responded to U.S. President Donald Trump’s executive order.

05/30/2020

YouTube CEO responds to Trump order threatening web protections

YouTube boss Susan Wojcicki has responded to U.S. President Donald Trump’s executive order.

Plus, Susan Wojcicki dismisses the idea that Google might spin the video platform off into a standalone company.

05/29/2020

Generate awareness around your business-critical initiatives and news with Companies on the Move. All listings are featured online, in print and in our newsletter.

Reserve your listing now: http://ow.ly/p4Qf50zU9kg

Spotify wants you to “listen your way” by getting Spotify Premium, and more:

05/29/2020

Watch the newest commercials on TV from Progressive, Spotify, Mint Mobile and more

Spotify wants you to “listen your way” by getting Spotify Premium, and more:

Spotify wants you to “listen your way” by getting Spotify Premium.

05/29/2020

Minneapolis protests result in store closures, Mall of America reopening delay

Retailers are reacting to the ongoing protests in Minneapolis by closing stores.

Minneapolis protests result in the closures of 30 Target stores and the delayed reopening of Mall of America, which has been closed since March because of the pandemic.

05/29/2020

This Twitter bot defends Asian Americans from pandemic-fueled hate speech

Goodby Silverstein & Partners' new bot fights Anti-Asian speech on Twitter with educational information and clips of frontline workers of Asian descent.

It's the latest anti-racism initiative from Goodby Silverstein & Partners

05/29/2020

Agency Brief: Fishbowl survey shows remote workers are anxious about layoffs—and many are drinking on the job

Plus, two creatives aim to ignite discussions on mental health, and a UN Women PSA sheds light on a global spike in domestic violence.

05/29/2020

YouTube CEO responds to Trump order threatening web protections

YouTube boss Susan Wojcicki has responded to U.S. President Donald Trump’s executive order.

Plus, Susan Wojcicki dismisses the idea that Google might spin the video platform off into a standalone company.

05/29/2020

Two-thirds of publicly traded restaurants could face bankruptcy

Nearly two-thirds of publicly traded restaurants are at risk of bankruptcy.

The concern is higher for small companies and restaurants that specialize in dine-in, according to Aaron Allen & Associates.

05/29/2020

U.S. consumer spending plunges while stimulus boosts incomes

It's no surprise, but these numbers prove that people are in a fragile economic position right now.

Household outlays in April fell 13.6 percent from the prior month, the sharpest drop in more than six decades worth of data.

Watch Wendy’s new ad staring Adult Swim’s ‘Rick and Morty.’ More from our Creativity Publishing Partner, WarnerMedia

05/29/2020

Wendy’s teams up with Adult Swim’s ‘Rick and Morty’

Watch Wendy’s new ad staring Adult Swim’s ‘Rick and Morty.’ More from our Creativity Publishing Partner, WarnerMedia

Can the characters outrun the fast-food chain’s breakfast menu in the latest custom ad?

05/29/2020

Apple's Beats by Dr. Dre turns to eSports, with NBA sidelined

Beats is stepping into the esports arena for the first time.

The company is working with FaZe Clan, a prolific group of professional gamers who have a combined following that's in the tens of millions.

05/29/2020

Ad Age 40 Under 40 entries open on Monday! Get ready to nominate a mover and shaker under 40.

Full details here: http://ow.ly/mDLW50zTMpM

Mastercard salutes adorable WFH “coworkers," and more:

05/29/2020

Watch the newest commercials on TV from 3M, Mastercard, Starbucks and more

Mastercard salutes adorable WFH “coworkers," and more:

Mastercard salutes adorable WFH “coworkers.”

Consumers are all ears for radio marketing during COVID-19,Popeyes is still the king among Restaurant Brands’ brands,Spo...

05/29/2020

A regularly updated list tracking marketers' response to coronavirus

Consumers are all ears for radio marketing during COVID-19,

Popeyes is still the king among Restaurant Brands’ brands,

SpongeBob SquareMasks? Kids shows get in on the mask action

...and more marketers' responses to COVID-19:

The latest moves brands are making to deal with the fallout, in reverse chronological order.

Brewdog has jumped in on a political scandal with a limited-edition beer.

05/29/2020

A political scandal inspired Brewdog's 'Barnard Castle Eye Test' beer

Brewdog has jumped in on a political scandal with a limited-edition beer.

Brand responds to social media memes about U.K. government advisor Dominic Cummings

Heinz had fans draw their own burgers, and then chefs delivered the real things.

05/29/2020

Heinz invited people to design their own crazy dream burger, and then chefs made them

Heinz had fans draw their own burgers, and then chefs delivered the real things.

Campaign from Brazil gave ketchup fans a template on Instagram

Madonna Badger, founder and chief creative officer of Badger & Winters, talks about dealing with grief, both personal an...

05/29/2020

Madonna Badger on coping with grief, why feelings aren’t facts—and the soothing power of Michael Bay movies

Madonna Badger, founder and chief creative officer of Badger & Winters, talks about dealing with grief, both personal and public, on this episode of the “Ad Block” podcast.

Madonna Badger is the founder and chief creative officer of Badger & Winters, the agency behind the Women Not Objects campaign, No Kids in Cages and Olay’s 2020 Super Bowl ad. In 2011, her three children and her parents were killed in a fire on Christmas Day. Badger escaped by crawling out a.....

The 3% Conference moves online,Dentsu posts declines...and more agency responses to COVID-19:

05/29/2020

A regularly updated list of how agencies are responding to coronavirus

The 3% Conference moves online,

Dentsu posts declines

...and more agency responses to COVID-19:

The latest moves shops are making to deal with the fallout, in reverse chronological order.

Should we really want to go back to "normal" after the pandemic?

05/29/2020

Extinction Rebellion asks whether we really want to go back to 'normal' after the pandemic

Should we really want to go back to "normal" after the pandemic?

The environmental activist group is also asking people to take part in silent protests

President Donald Trump signed an executive order on Thursday that served as a warning to Twitter and Facebook.IAB CEO Ra...

05/29/2020

Ad trade body fires back after Trump signs order targeting social media companies

President Donald Trump signed an executive order on Thursday that served as a warning to Twitter and Facebook.

IAB CEO Randall Rothenberg says the president's executive order won't hold up in courts.

The responses from Facebook and Twitter highlight the diverging strategies the companies are taking as social media referees in the high-stakes political environment.

Good morning and happy Friday! Here's what you need to know:

05/29/2020

WARC predicts a $50 billion drop in ad spend, and the IAB hits back at Trump: Friday Wake-Up Call

Good morning and happy Friday! Here's what you need to know:

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.

05/29/2020

Pornhub's 'wank-from-home' PSA cautions against careless self-love

This Zoom call went wrong, fast.

'Keep it SFW' during work says a spot for International Masturbation Day

Brands are getting crafty in order to bring virtual experiences into Animal Crossing, the hottest game of the pandemic.

05/29/2020

From resort visits to fashion shows, brands host virtual events in Animal Crossing

Brands are getting crafty in order to bring virtual experiences into Animal Crossing, the hottest game of the pandemic.

The game offers plenty of customization tools, but creating an entire branded island can take a lot of time and effort.

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Videos

Badger & Winters' Madonna Badger on coping with grief

In this episode of 'Ad Block,' Madonna Badger, founder and chief creative officer of Badger & Winters, talks about dealing with grief, both personal and public.

Publisher’s Panel: How creative technology is transforming the industry

Ad Age’s Josh Golden is joined by industry leaders from WP Engine, Huge and 72andSunny in a discussion on how creative technology continues to reinvent the rules of advertising. A custom conversation by WP Engine.

Here are the Top 5 most creative brand ideas of the week: http://ow.ly/681O50zSnx2

Ad Age Remotely: Live with Twitter's Matt Derella

Twitter's global VP of revenue and content partnerships, Matt Derella, joins us live on Ad Age Remotely to discuss how the platform is working with advertisers through the crisis. Watch the interview afterward here: https://bit.ly/3etlAHF

Nike's colorful shoes play on Ben & Jerry's branding, from cow print to a melty swoosh. http://ow.ly/mzKc50zQMQi

Nike's colorful shoes play on Ben & Jerry's branding, from cow print to a melty swoosh. http://ow.ly/g4Mm50zQMyR

20-Minute Take: Accelerating innovation

In this live stream, Ad Age’s Josh Golden and Verizon Media’s Darren Lepke talk about how marketers can adapt to the change media consumption habits now and in the future. A custom video series presented by Verizon Media

Vevo’s Rob Christensen and XUMO's Bill Condon on leaning into linear to bring music TV back to the living room

Ad Age's Josh Golden is joined by Vevo's Rob Christensen and XUMO's Bill Condon to discuss how the music video provider and OTT platform are collaborating to help advertisers leverage major shifts in consumption habits from COVID-19.

Cashmere's chief creative officer on hip-hop

In this episode of 'Ad Block,' Ryan Ford, CCO at Cashmere, talks about the music that influenced him when he was young and how it continues to impact his work now.

AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale

Ad Age's Josh Golden is joined by Matt Barash, SVP of strategy and business development for mobile ad platform AdColony, to discuss the influence and reach of mobile gaming advertising at this pivotal time.

Here are the Top 5 most creative brand ideas of the week: http://ow.ly/YnAy50zJnOc

Tune in to a special episode of 'In the Hot Seat' as we recap Ad Age TV Pivot with Facebook's Erik Geisler

Facebook's Director of North American Agency Partnerships, Erik Geisler, joined Ad Age's Josh Golden during Ad Age TV Pivot to discuss the major themes from the two-day virtual event—plus, what he recommends the industry focus on to make the most of their ad dollars right now.

Ad Age Remotely: Live with Pinterest Chief Revenue Officer Jon Kaplan

Pinterest Chief Revenue Officer Jon Kaplan describes the newer habits forming on the platform during the pandemic on this episode of Ad Age Remotely. Catch the full conversation afterward here: https://bit.ly/2Xb3ROf

Ad Age Remotely: Live with Bloomberg Media CEO, Justin B. Smith

Bloomberg Media CEO Justin Smith discusses how Bloomberg is pivoting its events strategy on this live Ad Age Remotely. Catch the full episode afterward here: https://bit.ly/3dUItnr

Co:collective’s founder on flying planes

In this episode of 'Ad Block,' Ty Montague, founder co:collective, talks about being a licensed pilot who has been flying for nearly 20 years.

20-Minute Take: Marketing in Context

In this live stream, Ad Age’s John Dioso and Verizon Media’s Missy Schnurstein discuss what tools marketers can use to ensure relevant messaging is reaching customers in the right context. A custom video series presented by @VerizonMedia.

Ad Age Remotely: Live with SNL director Paul Briganti

Director Paul Briganti on moving to a remote process for SNL’s 45th season.

Ad Age TV Pivot Day 2: Live with The CW, Univision, Horizon Media and more

On Day 2 of Ad Age TV Pivot, broadcast, cable and digital TV sales leaders discuss COVID-19's impact on the industry. #AdAgeTVPivot

Ad Age TV Pivot: Live with NBCUniversal and AMC Networks

Broadcast, cable and digital TV sales leaders share how they're rethinking their offerings —and how they believe the pandemic will impact the industry in the long term.

Here are the Top 5 most creative brand ideas of the week: https://adage.com/article/special-report-creativity-top-5/top-5-creative-brand-ideas-you-need-know-about-right-now-may-11-2020/2256021

Ad Age TV Pivot: Live with Fox, Discovery and WarnerMedia

Broadcast, cable and digital TV sales leaders share how they're rethinking their offerings—and how they believe the pandemic will impact the industry in the long term.

Ad Age TV Pivot: Live with ViacomCBS, A+E Networks, Ford and more

Broadcast, cable and digital TV sales leaders share how they're rethinking their offerings and brand marketers chat about COVID-19's impact on their advertising plans.

Ad Age Remotely: Live with Fox News' Jeff Collins

Fox News' head of ad sales discusses how the network is attracting new advertisers and the state of the marketplace.

Code & Theory's CEO on parenting 5 kids during the pandemic

In this week's episode of 'Ad Block,' Dan Gardner, co-founder and CEO of Code & Theory, talks about quarantining with his family of seven—along with his wife and their five kids, ages 4 to 11.