Ad Age Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry, Ad Age continues to be powered by award-winning journalism.
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Mission: To lead and fuel an industry responsible for shaping culture.

Walmart’s Jet is ending its fresh-food delivery business. The move is the latest example of the declining importance of ...
11/22/2019
Walmart’s Jet ceases its New York City fresh grocery business

Walmart’s Jet is ending its fresh-food delivery business. The move is the latest example of the declining importance of the service.

The retailer will close a warehouse in the Bronx and let some drivers go, resulting in the loss of 200-300 jobs.

11/22/2019

Deadline approaching! Enter Ad Age A-List & Creativity Awards by Nov. 26 to save $150: http://ow.ly/yLhA50xh6w9

For the launch of its new X2 sports activity coupe, BMW  turned to Twitter to harness the platform’s power to connect br...
11/22/2019
How BMW drove mass awareness for its new X2 vehicle by launching on Twitter

For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience. More from our Publishing Partner.

For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience.

New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than mil...
11/22/2019
How to market to Gen Z parents

New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than millennials. More from our Publishing Partner.

New study from Healthline reveals Gen Z parents are more likely to prioritize self-care and eco-friendly brands than millennial mom and dads.

11/21/2019

Pop quiz: Where is the world’s largest Starbucks? Nope, not Seattle. We take you inside the new Starbucks Reserve Roastery in Chicago: http://ow.ly/zIfq50xg1cd

Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? More ...
11/21/2019
3 ways forward-looking agencies are evolving

Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? More from our Publishing Partner.

Digital agencies are tasked with keeping their clients ahead of the curve. But how, exactly, can that be achieved? DAC's Robert Cooney explains.

The majority of e-commerce retail purchases are done via mobile app, so why do retention rates continue to drop? Find ou...
11/21/2019

The majority of e-commerce retail purchases are done via mobile app, so why do retention rates continue to drop? Find out in a new custom white paper from Criteo and Ad Age Studio 30: http://ow.ly/5u6P30pUSZD

"It’s time to see how animals really live and to do something about it. To make that world you saw as a kid, a reality,"...
11/21/2019
This cute kid's book about animals is completely horrifying

"It’s time to see how animals really live and to do something about it. To make that world you saw as a kid, a reality," reads the prologue of this deceptive book from PETA.

PETA hides a frightening message in a deceptively charming package

"Maybe the modern version of mentorship looks different than we thought," writes Kate Jeffers, chief operating officer o...
11/21/2019
Debunking the myths of mentorship

"Maybe the modern version of mentorship looks different than we thought," writes Kate Jeffers, chief operating officer of Venables Bell & Partners.

We have the time, talent—and even a new app—to expedite the rise of women in agencies.

The latest episode of the 'Ad Lib' podcast features a conversation recorded in front of a live audience at last week's A...
11/21/2019
Execs from NYT, Bloomberg, Vox Media discuss building a better paywall

The latest episode of the 'Ad Lib' podcast features a conversation recorded in front of a live audience at last week's Ad Age Next: Publishing conference.

The latest episode of the 'Ad Lib' podcast features a conversation recorded in front of a live audience at last week's Ad Age Next: Publishing conference.

Google is clamping down on political campaigns and deepfakes.
11/21/2019
Google limits political ad targeting

Google is clamping down on political campaigns and deepfakes.

Election ads will only be able to target users based on age, gender and location by postal code.

Dealing with emerging data-privacy regulations doesn't come cheap. In fact, it could cost tens of thousands a year.
11/21/2019
Is data privacy regulation sparking an 'ad tech tax?'

Dealing with emerging data-privacy regulations doesn't come cheap. In fact, it could cost tens of thousands a year.

Marketers begin to pay for technology to help them comply with emerging data-privacy regulations—and it doesn't come cheap.

Good morning! Here's what to know as you wipe the sleep from your eyes. For one thing, Google is clamping down on politi...
11/21/2019
A booze commercial inside a Netflix trailer inside a Samsung ad: Thursday Wake-Up Call

Good morning! Here's what to know as you wipe the sleep from your eyes. For one thing, Google is clamping down on political campaigns. On a less serious note, Ryan Reynolds stars in a wacky new ad for three products:

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.

Why D-to-C brands are spending more on TV advertising. Learn more from our Publishing Partner.
11/21/2019
Why direct-to-consumer brands are spending more on TV advertising

Why D-to-C brands are spending more on TV advertising. Learn more from our Publishing Partner.

WarnerMedia's SVP of direct marketing discusses how TV offers direct-to-consumer brands cost-efficient strategies in tune with the brands' unique qualities.

Media professionals—including Chuck Todd & Charlie Cook—explain why the best political advertising is driven by data. Le...
11/21/2019
Why the best political advertising is driven by data

Media professionals—including Chuck Todd & Charlie Cook—explain why the best political advertising is driven by data. Learn more in this custom video series made possible by Effectv.

In “Advertising Strategies from Political Experts,” the latest installment of the custom video series presented by Ad Age Studio 30 in partnership with Effectv, media professionals—including Chuck Todd, moderator and host of NBC News’ “Meet the Press,” and Charlie Cook, editor and publis...

Smartling Director of Brand Strategy and Communications Adrian Cohn discusses “Move the World with Words,” which recogni...
11/21/2019
In repositioning campaign, Smartling puts spotlight on its people

Smartling Director of Brand Strategy and Communications Adrian Cohn discusses “Move the World with Words,” which recognizes translators, the language tech company's unsung heroes.

Adrian Cohn discusses “Move the World with Words,” which recognizes translators, the language tech company's unsung heroes.

For the launch of its new X2 sports activity coupe, BMW  turned to Twitter to harness the platform’s power to connect br...
11/21/2019
How BMW drove mass awareness for its new X2 vehicle by launching on Twitter

For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience. More from our Publishing Partner.

For the launch of its new X2 sports activity coupe, BMW turned to Twitter to harness the platform’s power to connect brands with an engaged and receptive audience.

In this week's Marketer's Brief:- Here come more fake holidays. Anyone hear of “Small Brewery Sunday" and “Green Wednesd...
11/20/2019
Pot-themed ‘Green Wednesday’ and ‘Small Brewery Sunday’ are the newest fake holidays

In this week's Marketer's Brief:

- Here come more fake holidays. Anyone hear of “Small Brewery Sunday" and “Green Wednesday?"
- Details on Allstate taking its Mayhem ad in-house.
- Dunkin' is telling drinkers to drop the double cup.
- Plus, an Oscar Meyer bacon blanket and pretzel Pop-Tarts? 🧐

...and more:

Marketer’s Brief also has details on Allstate taking a 'Mayhem' ad in-house and marketing VP hires by MAC Cosmetics and KB Home.

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