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Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

Mission: To lead and fuel an industry responsible for shaping culture.

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Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empow...
12/24/2020
How brands can improve TV reach and engagement in 2021

Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and Cadent CEO Nick Troiano offered key steps marketers can take to fully understand video audiences as well as the customer journey through TV today. More from our Publishing Partner, Cadent.

Want to effectively maximize your TV ad spending power in 2021? At the final Ad Age Publisher’s Panel of the year, Empower CEO Jim Price and Cadent CEO Nick Troiano offered key steps marketers can take to fully understand video audiences as well as the customer journey through TV today.

2020 has been fraught with challenges—and marketers have been working hard to meet the year’s ever-changing obstacles. B...
12/24/2020
What it really takes to become a customer-centric brand

2020 has been fraught with challenges—and marketers have been working hard to meet the year’s ever-changing obstacles. But what about your customers? More from our Publishing Partner, Forward PMX.

2020 has been fraught with challenges—and marketers have been working hard to meet the year’s ever-changing obstacles. But what about your customers? As people also deal with new demands, you have the opportunity to become a customer-led organization that will put the customer first no matter wh...

Roblox is attracting brands that want to create their own digital worlds and launch virtual events. It's “Wonder Woman: ...
12/24/2020
Roblox has proved itself as a destination for branded virtual experiences

Roblox is attracting brands that want to create their own digital worlds and launch virtual events.

It's “Wonder Woman: The Themyscira Experience” for "Wonder Woman: 1984" from Warner Bros. saw more than 18 million visits from new and returning users.

The gaming social platform is attracting brands that want to create their own digital worlds and launch virtual events.

From unexpected flops to planned goodbyes, it was a year of exits.
12/24/2020
11 brands that left us in 2020

From unexpected flops to planned goodbyes, it was a year of exits.

Many brands said goodbye in 2020, including those that were planned, like Modern Family, and flops, like Quibi.

What do COVID-19, Steak-umm and the state of Michigan have in common? They all star in the year’s most memorable tweets:
12/24/2020
9 tweets that defined 2020

What do COVID-19, Steak-umm and the state of Michigan have in common? They all star in the year’s most memorable tweets:

What do COVID-19, Steak-umm and the state of Michigan have in common? They all star in the year’s most memorable tweets.

The COVID-19 pandemic and subsequent economic and societal fallout have upended people’s traditional life stages. A new ...
12/24/2020
Reaching consumers during pandemic-driven life transitions

The COVID-19 pandemic and subsequent economic and societal fallout have upended people’s traditional life stages. A new study defines consumers’ changing life moments and offers critical data for marketers working quickly to keep up with this new—and quickly shifting—normal. More from our publishing partner, WarnerMedia.

The COVID-19 pandemic and subsequent economic and societal fallout have upended people’s traditional life stages. A new study defines consumers’ changing life moments and offers critical data for marketers working quickly to keep up with this new—and quickly shifting—normal.

"In 2021, I think we all need to be a little more Ryan Reynolds. We need to play more freely, and not take every last th...
12/23/2020
Dear Ryan Reynolds: I hate you. I love you. It's complicated

"In 2021, I think we all need to be a little more Ryan Reynolds. We need to play more freely, and not take every last thing so seriously," writes Chris Beresford-Hill, chief creative officer at TBWA/Chiat/Day New York.

TBWA/Chiat/Day's Chris Beresford-Hill says a movie star can teach the industry a lot about advertising.

Amid a movement for racial justice that is not centered on them but must include them nonetheless, Asian and Asian-Ameri...
12/23/2020

Amid a movement for racial justice that is not centered on them but must include them nonetheless, Asian and Asian-American marketers are navigating experiences from ally to victim.

Join us on Jan. 21 as we address this topic at Ad Age Town Hall: http://ow.ly/j03S50CT7Ib

Roblox is attracting brands that want to create their own digital worlds and launch virtual events. The “Wonder Woman: T...
12/23/2020
Roblox has proved itself as a destination for branded virtual experiences

Roblox is attracting brands that want to create their own digital worlds and launch virtual events.

The “Wonder Woman: The Themyscira Experience” for "Wonder Woman: 1984" from Warner Bros. saw more than 18 million visits from new and returning users.

The gaming social platform is attracting brands that want to create their own digital worlds and launch virtual events.

When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet ...
12/23/2020
Chase, Verizon, Airbnb, Uber lead Twitter's top 10 most creative brands of 2020

When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented challenges. More from our Publishing Partner, Twitter Marketing.

When 2020 effectively trashed most brands’ marketing plans, they had to pivot quickly to adjust their campaigns to meet the year’s unprecedented challenges. Twitter is honoring the 10 best brand campaigns that used its platform to drive truly memorable messages that resonated with audiences arou...

There's still time to connect with the 75% of shoppers planning on supporting small businesses this year. Check out TikT...
12/23/2020

There's still time to connect with the 75% of shoppers planning on supporting small businesses this year.

Check out TikTok's ultimate holiday tool kit for all you need to know to get started: http://ow.ly/FTpn50CT7pB

This custom content made possible by TikTok For Business

Wieden+Kennedy earned the first three-peat in Ad Age Agency of the Year history last year. But all bets are off for the ...
12/23/2020

Wieden+Kennedy earned the first three-peat in Ad Age Agency of the Year history last year. But all bets are off for the 2021 Ad Age A-List & Creativity Awards.

Submit your entry now for your chance to top the elite list: http://ow.ly/nZTl50CT7hU

Join Ad Age on Feb. 2 for a look at how brands navigated the pandemic and prioritized diversity in their ads for the 202...
12/23/2020
How 2020 changed the Super Bowl ad game

Join Ad Age on Feb. 2 for a look at how brands navigated the pandemic and prioritized diversity in their ads for the 2021 game.

Join Ad Age on Feb. 2 for a look at how brands navigated the pandemic and prioritized diversity in their ads for the 2021 game.

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