Mediabrands

Mediabrands Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We're home to full-service global agencies UM and Initiative.
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IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries. Full-service and global agencies within the IPG Mediabrands network include UM and Initiative. Additional leading brands and specialist business units include BPN, Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Orion Holdings, Rapport and Reprise. For more information, please visit www.ipgmediabrands.com

IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries. Full-service and global agencies within the IPG Mediabrands network include UM and Initiative. Additional leading brands and specialist business units include BPN, Cadreon, Healix, Identity, IPG Media Lab, MAGNA, Orion Holdings, Rapport and Reprise. For more information, please visit www.ipgmediabrands.com

Mission: To be the most progressive, respected and talented marketing communications group in the world.

Operating as usual

Mediabrands's cover photo
07/22/2020

Mediabrands's cover photo

Mediabrands
07/22/2020

Mediabrands

“It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the commu...
06/29/2020
Major Agency Lays Out Principles for Responsible Advertising

“It is not enough for brand safety to be about protecting the brand—there must also be a commitment to protect the communities that a brand serves" - Our Global CEO Daryl Lee on IPG Mediabrands' 10 Media Responsibility Principles, "which will serve as an important check and balance in helping marketers and their agencies make better decisions on where to invest media and hold partners accountable.” Read more about the news in @Adweek https://bit.ly/3dD9UBy

Guidelines urge companies to protect the communities they serve.

Today we are observing a Day of Solidarity with all those fighting for equality and social justice in America https://bi...
06/05/2020

Today we are observing a Day of Solidarity with all those fighting for equality and social justice in America https://bit.ly/3cpQiAh

Black Lives Matter. Every Day. #BlackoutTuesday
06/02/2020

Black Lives Matter. Every Day. #BlackoutTuesday

Our Diversity and Inclusion team, Belong, presented this afternoon: “Changemakers: The Power of Black Investment” with l...
02/26/2020

Our Diversity and Inclusion team, Belong, presented this afternoon: “Changemakers: The Power of Black Investment” with leading executives from @Essence, @TheNBPA, @XXL, @UMWorldwide and with Angela Yee as Moderator. @kinessoglobal’s Arun Kumar made an appearance as well #BlackHistoryMonth #IPGMediabrandsBelong

02/26/2020
The Power of Black Investment

Mediabrands and Kinesso present:

The Power of Black Investment

Wednesday, February 26th
1:30pm-3pm

3rd Floor Café
100 West 33rd Street, NY, NY
& Live to Facebook

Panel discussion:

Michelle Ebanks: Chief Executive Officer, Essence Communications Inc.

Que Gaskins: Chief Brand & Innovation Officer at National Basketball Players Association (NBPA)

Vanessa Satten: Editor-In-Chief, XXL Magazine

Marcus Minifee: SVP, Client Business/UM

Moderator:
Angela Yee, Co-host of the Breakfast Club and Host of the Podcast Angela Yee's Lip Service

02/25/2020

IPG Mediabrands + Kinesso present: The Power of Black Investment

A huge round of applause for @UMWorldwide winning @Adweek's US Media Agency of the Year! Such exciting news - Congrats t...
02/25/2020

A huge round of applause for @UMWorldwide winning @Adweek's US Media Agency of the Year! Such exciting news - Congrats to the UM US team!

Can’t stop, won’t stop celebrating us being named US Media Agency of the Year by @adweek. This one is for our amazing UMers across the entire US!

Congrats to Lynn Lewis, UM Worldwide US CEO on taking home the Campaign Magazine US award for Head of Agency: Media at C...
02/04/2020
UM Worldwide

Congrats to Lynn Lewis, UM Worldwide US CEO on taking home the Campaign Magazine US award for Head of Agency: Media at Campaign's Agency of the Year Awards! #IPGMediabrands 👏

Epic night at Campaign US’s inaugural Agency of the Year Awards, where our US CEO Lynn Lewis was named Media Agency Head of the Year! Thank you Campaign US!!!

Thrilled to announce: "IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium" - Read...
01/29/2020
IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium

Thrilled to announce: "IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad Medium" - Read more about the news in MediaPost #IPGMediabrands

In a sign of the maturation of podcasting as an advertising medium, IPG Mediabrands has signed up as a subscriber to Nielsen's Podcast Listener Buying Power service. The deal gives eight IPG agencies -- Initiative, UM, ID Media, Cadreon, BPN, Orion, Magna and Healix -- access to the data for plannin...

Day one of ‘The Disruption Economy’ (powered by @ipglab )Join us in suite 303 for #ces2020 content this week! @ Wynn Las...
01/07/2020

Day one of ‘The Disruption Economy’ (powered by @ipglab )
Join us in suite 303 for #ces2020 content this week! @ Wynn Las Vegas

We’re sharing new videos from #ces2020 every day - tune in this evening for a POV from Chad Stoller (EVP, Global Chief I...
01/06/2020

We’re sharing new videos from #ces2020 every day - tune in this evening for a POV from Chad Stoller (EVP, Global Chief Innovation Officer @ipglab )

12/18/2019
Happy Holidays 2019

As we approach the holiday season, we wanted to wish all of our employees, clients and media partners a very Happy Holiday season from all of us at IPG Mediabrands!

Massive congratulations to UM Worldwide France on their 2019 Media Agency of the Year win at the Grand Prix des Agences ...
12/16/2019

Massive congratulations to UM Worldwide France on their 2019 Media Agency of the Year win at the Grand Prix des Agences de l’Année!! Such fantastic news. #IPGMediabrands

Congratulations to Initiative U.S. on their wins at the Festival of Media North America for FDA's 'One Leaves' anti-smok...
12/11/2019

Congratulations to Initiative U.S. on their wins at the Festival of Media North America for FDA's 'One Leaves' anti-smoking campaign: Grand Prix - Campaign of the Year, Best Branded Content Led by Digital Channels, Best Comms Strategy & Creative Use of Media - so thrilled for the team!

Congratulations to the Initiative U.S. team on their wins at the Festival of Media North America Awards last night for the FDA's 'One Leaves' anti-smoking campaign: Grand Prix for Campaign of the Year, Best Branded Content Led by Digital Channels, Best Comms Strategy, and Creative Use of Media. We are so humbled by this honor #Initiative #MakeMagicHappen http://bit.ly/2OXN7r5

Magnaglobal just released the latest Global Ad Forecast this morning. Check out the feature in The Wall Street Journal's...
12/09/2019
Elections, Olympics to Boost Ad Spending as Market Cools, Industry Forecast Says

Magnaglobal just released the latest Global Ad Forecast this morning. Check out the feature in The Wall Street Journal's CMO Today: "Magna expects U.S. ad spending to grow 5.1% this year and 6.6% next year. But excluding cyclical events from all year-over-year comparisons, spending would rise 7.2% in 2019 and 4.4% in 2020, according to Magna.." #IPGMediabrands #MAGNA

The 2020 elections and the Olympic Games will boost ad spending in the U.S. next year, helping to power growth that would otherwise cool, according to a new forecast from ad-buying group Magna Global.

We're so thrilled for the UM Worldwide team on their incredible wins at the Festival of Media North America Awards! UM w...
12/09/2019

We're so thrilled for the UM Worldwide team on their incredible wins at the Festival of Media North America Awards! UM won Network of the Year, UM NY won Agency of the Year, and the team's "Put That S#!t on Twitter" work for Frank's Red Hot Sauce and McCormick won Campaign of the Year! Not to mention, the team nabbed several awards for client campaigns spanning CVS Pharmacy, Hershey's, Hulu, McCormick, and MINI. Congrats to all of the teams involved!

We are thrilled to share the news that UM won Network of the Year, Agency of the Year and UM NY's "Put That S#!t on Twitter" work for Frank's Red Hot Sauce and McCormick won Campaign of the Year at last night's Festival of Media North America Awards! We also took home a slew of awards for campaigns including:
- MINI On-Demand: Tweet to Test Drive - MINI - UM New York (Automotive)
- Put That S#!t On Twitter - McCormick - UM New York (Best Engagement Strategy)
- Oh Henry! 4:25 Bar - Hershey’s - UM Canada (Best Launch Campaign)
- Put That S#!t On Twitter - McCormick - UM New York (Best Use of Real-Time Marketing)
- Put That S#!t On Twitter - McCormick - UM New York (Best Use of Digital Media)
- Beauty Mark - CVS Pharmacy - UM New York (Collaboration Award with Digitas Boston)
- Beauty Mark - CVS Pharmacy - UM New York (Pharma Award with Digitas Boston)
- REESE The Movie: A Movie by REESE - Hershey’s - UM Canada (Best Branded Content led by Digital Channels)
- The Shape of History - Hulu - UM Los Angeles (Best Event, Experiential or Sponsorship Activation)
- The Shape of History - Hulu - UM Los Angeles (Impact Award)

A successful Day 3 of IPG Mediabrands UK's #FWD20 event complete with insightful talks, forward-thinking conversation an...
11/06/2019

A successful Day 3 of IPG Mediabrands UK's #FWD20 event complete with insightful talks, forward-thinking conversation and best of all, a picture of our rockstar comms team who worked tirelessly to put on the festival and produce such an exciting industry platform - thanks for all of your hard work! Until next year.... #IPGMediabrands 👏💪

Cheers to Caroline Foster Kenny and the rest of the IPG Mediabrands UK team on their thought-provoking #FWD20 festival h...
11/05/2019

Cheers to Caroline Foster Kenny and the rest of the IPG Mediabrands UK team on their thought-provoking #FWD20 festival happening this week. FWD is our annual event-turned-festival in the UK; a three-day series of events, workshops, panel discussions and activities where we celebrate our achievements over the year and look forward to the exciting challenges and opportunities that lie ahead. Most importantly, we look forward to all of the insightful talks, exciting guests and brilliant celebrations that come out of the festival.

A huge thank you to our clients, partners and industry experts for joining us for this spectacular festival and kudos to the UK team on your hard work in putting this experience together #IPGMediabrands

We had an amazing sweep at Strategy Online's Agency of the Year Awards in Canada! Initiative Canada was awarded GOLD and...
11/01/2019

We had an amazing sweep at Strategy Online's Agency of the Year Awards in Canada! Initiative Canada was awarded GOLD and UM Canada SILVER for Media Agency of the Year and UM took the top honor for Media Campaign of the Year for 'Oh Henry! 4:25' #IPGMediabrands #AgencyoftheYear

Congrats to the IPG Mediabrands Mexico team on being recognized as “Best place to work” 3 years in a row! 👏 Such fantast...
11/01/2019

Congrats to the IPG Mediabrands Mexico team on being recognized as “Best place to work” 3 years in a row! 👏 Such fantastic news #IPGMediabrands IPG Mediabrands México

We're thrilled to announce that IPG Mediabrands has named Dimitri Maex as Reprise Digital's Global Chief Executive Offic...
09/30/2019
IPG Mediabrands' Reprise names new global CEO

We're thrilled to announce that IPG Mediabrands has named Dimitri Maex as Reprise Digital's Global Chief Executive Officer! Dimitri was previously Global Chief Operating Officer of Reprise. Check out the full article in AdAge for more information on the news #IPGMediabrands #IPG Interpublic Group (IPG)

Dimitri Maex replaces Tim Ringel, who left earlier this month.

In honor of #HispanicHeritageMonth, #BELONG, our Diversity & Inclusion team, invited Latino industry trailblazers for a ...
09/25/2019

In honor of #HispanicHeritageMonth, #BELONG, our Diversity & Inclusion team, invited Latino industry trailblazers for a fireside chat today at IPG Mediabrands' HQ to discuss the current media landscape.

Thanks to our very own Carol Frazer Haynesworth, for kicking the event off, as well as Pandora's Claudia Oddo for the opener - not to mention our star moderator Oscar Allain from UM Worldwide, who had a thought-provoking discussion with panelists from ¡HOLA!, mitú, Pandora & NBCUniversal Telemundo Enterprises! #IPGMediabrands

09/25/2019
AHORA: The Latino Media State of the Union

Latino Industry leaders discuss how Latinos consume media today, and the strategic approach necessary to engage this audience.

Location: 100 West 33rd Street (Café, 3rd floor) and Livestream (Facebook: IPG Mediabrands

Program:

Oscar Allain, VP, Group Partner, Cross-Cultural Strategy & Research at UM discusses Remix Culture.

Claudio Oddo – Multicultural Sales Marketing Manager, Pandora Media will present La Nueva Mezcla in a fun and engaging presentation.

Panel Moderated by:

Oscar Allain, VP, Group Partner, Cross-Cultural Strategy & Research at UM

Panelists:

Mike Reid, Vice President Multicultural, Pandora Media

Sylvia Banderas Coffinet, Publisher/ Chief Brand & Revenue Officer, HOLA! USA

Cesar Martinez, Chief Revenue and Partnerships Officer, Mitu

Peggy Bautista, Vice President, National Sales, Telemundo

Our Global Chief Data Strategist & Head of Client Management, Chad Engelgau, had a great chat with Beet.TV today on all ...
09/24/2019

Our Global Chief Data Strategist & Head of Client Management, Chad Engelgau, had a great chat with Beet.TV today on all things identity: the potential for industry growth and leadership in the space. #Adweek2019 Cadreon_IPG

“For me, the messy middle included asking myself, ‘Am I doing the right thing? Do I look good to senior leadership? Am I...
09/23/2019

“For me, the messy middle included asking myself, ‘Am I doing the right thing? Do I look good to senior leadership? Am I promotable?’ I was grappling with these questions while at the same time attempting to take care of everything and everyone from the ground up and ensure they were getting whatever they needed from me. At some point, I needed to focus on myself and find the right balance.” - Dani Benowitz, President, U.S., Magnaglobal at Thefemalequotient's "The Messy Middle Mindset" panel #FQLounge #AWNEWYORK2019

09/20/2019

Latino Industry leaders discuss how Latinos consume media today, and the strategic approach necessary to engage this audience.

Location: 100 West 33rd Street (Café, 3rd floor) and Livestream (Facebook: IPG Mediabrands

Program:

Oscar Allain, VP, Group Partner, Cross-Cultural Strategy & Research at UM discusses Remix Culture.

Claudio Oddo – Multicultural Sales Marketing Manager, Pandora Media will present La Nueva Mezcla in a fun and engaging presentation.

Panel Moderated by:

Oscar Allain, VP, Group Partner, Cross-Cultural Strategy & Research at UM

Panelists:

Mike Reid, Vice President Multicultural, Pandora Media

Sylvia Banderas Coffinet, Publisher/ Chief Brand & Revenue Officer, HOLA! USA

Cesar Martinez, Chief Revenue and Partnerships Officer, Mitu

Peggy Bautista, Vice President, National Sales, Telemundo

09/18/2019
People en Español & IPG Mediabrands

Join us for a Hispanic Heritage Month Event

People en Español will bring its trailblazing study Afro-Latinidad exclusively to IPG Mediabrands.

Who and What is [email protected]? Learn how it has revolutionized Latino media.

SEPTEMBER 18TH - 1PM (EST)
100 West 33rd Street (Café, 3rd floor)
and Livestream (Facebook: IPG Mediabrands)

Moderated by:
CAROL FRAZER HAYNESWORTH
Associate Director, Diversity, Inclusion & Belonging at IPG Mediabrands

Hosted by:
MONIQUE MANSO
Publisher, People en Español

SHIRLEY VELASQUEZ
Executive Editor, People en Español

Sulma Arzu Brown
Afro-Latina Author

Aida Rodriguez
Actor & Comedian, “They Ready” Netflix

09/16/2019

Join us for a Hispanic Heritage Month Event

People en Español will bring its trailblazing study Afro-Latinidad exclusively to IPG Mediabrands.

Who and What is [email protected]? Learn how it has revolutionized Latino media.

SEPTEMBER 18TH - 1PM (EST)
100 West 33rd Street (Café, 3rd floor)
and Livestream (Facebook: IPG Mediabrands)

Moderated by:
CAROL FRAZER HAYNESWORTH
Associate Director, Diversity, Inclusion & Belonging at IPG Mediabrands

Hosted by:
MONIQUE MANSO
Publisher, People en Español

SHIRLEY VELASQUEZ
Executive Editor, People en Español

"As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most ...
09/13/2019
IPG Taps Lee As CEO Of Mediabrands, Kiernan Succeeds Him As UM Chief

"As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic." Check out the MediaPost article for more info on our recent news! #IPGMediabrands #IPG Interpublic Group (IPG)

As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world's biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth.

Be sure to check out the phenomenal piece in Campaign US on the executive changes Interpublic Group (IPG) announced this...
09/09/2019
IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO

Be sure to check out the phenomenal piece in Campaign US on the executive changes Interpublic Group (IPG) announced this morning: "#IPG promotes Philippe Krakowsky to global COO and Daryl Lee to Mediabrands CEO" + the appointment of Eileen Kiernan to Global CEO of UM Worldwide #IPGMediabrands #IPG

Krakowsky is frontrunner to succeed Michael Roth as global CEO.. From Campaign US

Thrilled to share some fantastic news this morning. Interpublic Group (IPG) announces a series of executive changes incl...
09/09/2019
Interpublic Group Announces Series of Executive Changes | The Interpublic Group of Companies, Inc.

Thrilled to share some fantastic news this morning. Interpublic Group (IPG) announces a series of executive changes including: Philippe Krakowsky is named Chief Operating Officer of #IPG, Daryl Lee is elevated to Chief Executive Officer #ipgmediabrands and Eileen Kiernan has been named to Global CEO UM Worldwide. Great news all around! Check out IPG's press release here for more info.

The Investor Relations website contains information about The Interpublic Group of Companies, Inc. 's business for stockholders, potential investors, and financial analysts.

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und ilka ist die beste super gute werberin🤶
Hi IPG Mediabrands Glad to connect with you! I'm looking for like-minded people to engage with on Facebook. Eager to see your posts. - How Brands Are Built
Good evening friends
Happy One!