The Soho Loft

04/19/2025

Probably late to the party because it’s Q2. Nonetheless, parking it right here: Social media marketing in 2025 is about authenticity, engagement, and adaptability. Whether you’re a local restaurant, a real estate agent, or a small business owner, embracing these trends can help you grow your audience and build stronger relationships with customers.

While studios and streaming providers compete, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized

03/25/2025

The internet's original sin? 👀 AT&T's first-ever banner ad in 1994 changed online advertising forever—some call it revolutionary, others call it a mistake. What do you think? 💻📢

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it has had on businesses, consumers and society at large.

02/13/2025

In today’s fast-evolving market, brands must constantly refine their marketing strategies to stay ahead. Static approaches no longer cut it—success lies in agility and adaptation. With technology advancing at breakneck speed, integrating data-driven tools into growth plans is no longer optional; it’s essential.
This year will be a game-changer for brands willing to embrace change and innovation. Once the domain of disruptive startups, trend-driven strategies are now a necessity for all. Those who ignore emerging trends risk losing their competitive edge—while those who evolve will lead the way.

Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. Learn how to adapt and thrive in a changing market.

01/17/2025

Wondering how to slay your 2025 marketing game? From AI-powered chatbots to TikTok-style videos and UGC, these trends are the secret sauce your strategy needs—are you ready to level up?

Discover the marketing landscape of 2024 with insights on AI integration, short-form video popularity, UGC strategies, and the importance of authentic branding.

12/26/2024

Warmest wishes for a joyful holiday season from all of us at the Soho Loft! We hope this special time of year brings you peace, happiness, and cherished moments with loved ones. May your days be filled with laughter, your hearts with love, and your homes with warmth. Here's to a wonderful holiday and a bright New Year ahead!
Cheers to you and yours!
With love,�The Soho Loft Team

12/18/2024

News Publishers Stay Optimistic!
Despite a tough landscape, news publishers are confident about the future. What’s fueling their optimism—and what’s next for 2025? Stay tuned for the scoop!

Despite a challenging environment, news publishers are broadly confident about their future. What’s the source of this news flash? And what upcoming headlines can we expect in 2025?

11/19/2024

AI is taking over marketing, and it’s wild! From predicting what you’ll buy next to serving ultra-personalized ads, it’s all about smarter, faster, and more wow-worthy customer experiences.
But wait—should we be worried about our data privacy in this brave new world? How do YOU feel about AI knowing what you want before you do?

MSU marketing expert highlights key trends shaping the future.

10/16/2024

Get ready for , the next evolution of the internet that puts YOU in control! Say goodbye to centralized power and hello to decentralization, where blockchain technology lets you manage your data and online interactions independently.
Why Should Marketers Care?
1. Privacy Rules! Users want control over their data, so transparency is key.
2. Engagement 2.0 Personalization is the name of the game—empower users to boost your brand.
3. Trust Matters! Build trust and transparency to connect with savvy consumers.
Ready to Dive In?�The Web3 revolution is here! Embrace the future and transform how you connect with your audience!

Discover how Web3 marketing agencies are transforming digital strategies with blockchain, NFTs, and decentralized platforms. Explore the future of marketing and how innovative Web3 approaches can enhance brand engagement, transparency, and customer experience in the evolving digital landscape.

10/06/2024

What’s Marketing Going to Look Like in the Metaverse? The Big Question on Every Marketer’s Mind!
If you’ve been wondering how marketing will play out in the Metaverse, you’re not alone! It’s like the early days of the internet in the ‘90s or social media in the 2000s—we don’t know exactly where it’s headed, but one thing’s for sure: it’s happening, with or without us.
So, if you don’t want to be left behind, let’s dive into what marketing in the Metaverse might look like! Even though this virtual world is still in its early days, the opportunities are already showing up.
What’s your take—are you ready to explore the Metaverse?

What is marketing going to be like in the metaverse? It’s a question all marketers can’t help but wonder, and few can answer. Find out more by clicking here.

09/24/2024

The metaverse is still capturing the attention of brands, tech lovers, and the media. As it grows and develops, we take a look at YouGov data to gauge just how familiar and, more importantly, how excited consumers are about the metaverse.
But how clear is the concept of the metaverse to the general public?
How excited are people about it?

As the metaverse continues to evolve, we look at YouGov data to see how aware of and further, excited consumers are about the metaverse.

09/16/2024

In the metaverse, brands are getting wildly creative, turning virtual spaces into immersive playgrounds where anything is possible. Gone are the days of basic ads—now, companies are crafting virtual experiences that blur the lines between reality and fantasy. From interactive product demos to virtual showrooms, brands are redefining what it means to connect with their audiences. Which brand do you think is killing it in the right now?

In the metaverse, brands are unleashing their creativity to capture audiences’ attention, transforming virtual spaces on a canvas limited only by their imaginations.

09/09/2024

The metaverse is blowing up, and a big reason is that governments are throwing their support behind tech like virtual reality (VR) and augmented reality (AR). In the U.S., federal funding for tech R&D jumped 15% last year alone, according to the BEA. And it’s not just the U.S.—Europe’s Horizon program has set aside a whopping $7.7 billion for digital innovation, with a big chunk going toward immersive tech.
So, with all this backing, is the metaverse on track to reshape our digital lives? What do you think?

Virtual Reality (VR) & Augmented Reality (AR) Lead Market Share, with Gaming Applications Dominating GrowthPune, Sept. 05, 2024 (GLOBE NEWSWIRE) -- Metaverse Market Size Analysis: “According to the report of SNS insider Metaverse Market size is expected to reach USD 2882.9 billion by 2032 with the...

09/01/2024

Ready to explore what’s next in DeFi? Let’s dive in!
So, what exactly is DeFi? It’s all about using cryptocurrencies and blockchain tech to reinvent traditional financial services—cutting out the middlemen and offering peer-to-peer transactions with more autonomy and accessibility for everyone.
But here’s the real kicker: the rise of Real-World Asset (RWA) tokenization. Imagine real estate, commodities, and financial instruments being represented on the blockchain. This opens up a whole new world of fractional ownership, better liquidity, and innovative financial products.

The DeFi market is expected to reach over $26 billion in revenue in 2024, reflecting its ongoing expansion and maturation. Despite volatility in crypto markets, DeFi continues to attract users and capital as it challenges traditional centralized finance models. Key factors driving this growth includ...

08/25/2024

The metaverse promised by Big Tech and sci-fi dreams? Yeah, still waiting on that. Despite all the hype, most of us aren’t holding business meetings in VR or living out our “Ready Player One” fantasies just yet. But don’t roll your eyes too hard—there’s some hope on the horizon! A group of scientists in Italy just dropped a research paper that might actually help us get there.
Their study, called “Metaverse & Human Digital Twin: Digital Identity, Biometrics, and Privacy in the Future Virtual Worlds,” breaks down how things like interoperability and data ownership could be the secret sauce to finally building a digital world that mirrors the real one. So, are we closer to our metaverse glow-up? Maybe!

The metaverse will use data generated from human digital twins for countless purposes. The important question is: Who will own that data?

08/16/2024

The metaverse isn't a single place, just like the internet. It’s all about screens—whether big like TVs or small like VR headsets. Despite the buzz and confusion, the market for metaverse and VR hardware is actually growing, not dying.
Is the metaverse here to stay, or is it just a tech trend?

Microsoft is reportedly partnering with Samsung to produce a new spatial computing device that could potentially be used for metaverse applications bringing the total number of top ten companies working on metaverse hardware to five.

08/11/2024

The metaverse hype has cooled, but major brands are still exploring virtual worlds. Meta, once leading the charge, has faced setbacks despite heavy investments, with its Reality Labs division losing $3.8 billion in Q1 2023. Now, there's a stronger focus on Artificial Intelligence.

While the buzz surrounding the metaverse has definitely died down, some big brands are still rolling out exciting new virtual worlds.

08/03/2024

Its capital expenditures and losses resulting from its metaverse division weren’t as bad as expected. Wall Street analysts expected the company to spend $9.2 billion; it spent only $8.4 billion. Meta’s money-losing augmented and virtual reality division dedicated to progressing the capital-m Metaverse, Reality Labs, reported a loss of $4.48 billion, slightly less than the $4.54 loss forecasted.

Meta's second-quarter revenue surpassed analysts' forecasts and its costs weren't as high as feared