The Soho Loft

11/18/2025

Travel is having a TikTok takeover.�From flights to hotels to hidden-gem destinations, TikTok is now shaping where—and how—we explore the world. With 84% of users watching travel content at least once a month, it’s officially the new passport to discovery.
And now? We’re taking that wanderlust and turning it into real-world impact.�Introducing TikTok Travel Ads — the first ad format designed specifically for travel, built to help brands transform organic inspiration into measurable business results. The world is watching. Time to put your destination on the map.

How will your travel brand tap into TikTok’s massive discovery engine?

Turn POVs into plans with Travel Ads—built from the ground up for travel advertisers.

10/20/2025

Since AI is a hot topic these days, this poses a question —if AI becomes our new spiritual guide, what happens to the mystery that makes faith, faith? Or is this relevant to you?

In India and around the world, worshippers are turning to purpose-built AI for religious worship and spiritual guidance.

09/19/2025

From green screens to full immersion —CBS Texas chief meteorologist McKenna King breaks down what it takes to bring weather to life on the station’s new AR/VR set.

Chief meteorologist McKenna King gives her perspective on CBS Texas' new AR/VR set.

08/18/2025

Brands, listen up: “News junkies” aren’t just scrolling—they’re spending! Studies show they trust brands more, buy more, and give ads higher ROI than most other channels. So why are outdated blocklists still keeping advertisers away from prime news real estate?

The time to advertise in news is now. Nearly 60% of news junkies and exclusive news junkies follow the news more closely than they did a year ago.

06/28/2025

Google’s AI Photo Assistant Is Back—And Smarter Than Ever
Remember Ask Photos, the AI feature that lets you literally ask Google Photos to find pics like “that pasta dish I made in Italy” or “Lucy’s 5th birthday with the blue cake”? Well, after quietly hitting pause, Google just pressed play again—and it’s coming back better than before.
Powered by Gemini AI, this tool now handles even more complex questions, all thanks to user feedback. Translation: it's not just looking at faces or dates anymore—it’s reading context. 🧠💡
So here’s the real question:�If you could ask your photo library one thing, what would it be?�📱💬 “Show me that one beach trip where I lost my flip-flops”�📸🧃 “Find all the photos where we’re drinking bubble tea”
Drop your dream search query below ⬇️

After a short pause, Google is opening up access to the tool.

05/25/2025

As consumer behavior shifts and generative AI transforms content creation, are you ready to adapt your marketing strategy to stay ahead in the next 24 months?

Read to learn more about the trends marketers pay attention to and the changes that are being driven by consumers.

04/19/2025

Probably late to the party because it’s Q2. Nonetheless, parking it right here: Social media marketing in 2025 is about authenticity, engagement, and adaptability. Whether you’re a local restaurant, a real estate agent, or a small business owner, embracing these trends can help you grow your audience and build stronger relationships with customers.

While studios and streaming providers compete, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized

03/25/2025

The internet's original sin? 👀 AT&T's first-ever banner ad in 1994 changed online advertising forever—some call it revolutionary, others call it a mistake. What do you think? 💻📢

As we celebrate 30 years of online advertising, we look back at the key milestones, shifts in technology, and the impact it has had on businesses, consumers and society at large.

02/13/2025

In today’s fast-evolving market, brands must constantly refine their marketing strategies to stay ahead. Static approaches no longer cut it—success lies in agility and adaptation. With technology advancing at breakneck speed, integrating data-driven tools into growth plans is no longer optional; it’s essential.
This year will be a game-changer for brands willing to embrace change and innovation. Once the domain of disruptive startups, trend-driven strategies are now a necessity for all. Those who ignore emerging trends risk losing their competitive edge—while those who evolve will lead the way.

Explore 2025’s top marketing trends: brands as media, innovative collaborations, and AI-driven personalization. Learn how to adapt and thrive in a changing market.

01/17/2025

Wondering how to slay your 2025 marketing game? From AI-powered chatbots to TikTok-style videos and UGC, these trends are the secret sauce your strategy needs—are you ready to level up?

Discover the marketing landscape of 2024 with insights on AI integration, short-form video popularity, UGC strategies, and the importance of authentic branding.

12/26/2024

Warmest wishes for a joyful holiday season from all of us at the Soho Loft! We hope this special time of year brings you peace, happiness, and cherished moments with loved ones. May your days be filled with laughter, your hearts with love, and your homes with warmth. Here's to a wonderful holiday and a bright New Year ahead!
Cheers to you and yours!
With love,�The Soho Loft Team

12/18/2024

News Publishers Stay Optimistic!
Despite a tough landscape, news publishers are confident about the future. What’s fueling their optimism—and what’s next for 2025? Stay tuned for the scoop!

Despite a challenging environment, news publishers are broadly confident about their future. What’s the source of this news flash? And what upcoming headlines can we expect in 2025?