Medical Marketing & Media (MM&M)

Medical Marketing & Media (MM&M) Where the finest leaders and thinkers in healthcare marketing share observations, insights, opinions and information.
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MM&M, first published in 1966 as Medical Marketing & Media, publishes timely, balanced, original editorial content for an executive audience of leaders and thinkers in pharmaceutical and healthcare marketing. MM&M produces a comprehensive website with daily online news, a flagship monthly print magazine, daily and weekly newsletters, a live conference series, virtual events — and the industry’s premier awards program, the MM&M Awards. Through an intelligent mix of news, analysis, opinion, features and special reports, MM&M helps readers make sense of this dynamic, complex sector, arming them with the tools they need to make crucial decisions.

Mission: To build on the community created by the MM&M brand, bringing together some of the finest leaders and thinkers in healthcare marketing to share resources, observations, insights, opinions and strategies on how to navigate this fast-transitioning industry and achieve better outcomes for their brands, their patients and their careers.

“New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them t...
05/30/2020
New animated Northwell Health ad shows a badass little girl uniting NY amid pandemic - Campaigns - MM&M - Medical Marketing and Media

“New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere,” said Ramon Soto, Northwell Health, on the healthcare provider's new animated ad.

"New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere."

News for #pharma #marketers: Fri, May 29- Quest Diagnostics COVID-19 test granted emergency use- Novartis teams up with ...
05/29/2020
Five things for pharma marketers to know: Friday, May 29, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Fri, May 29

- Quest Diagnostics COVID-19 test granted emergency use
- Novartis teams up with Massachusetts researchers to produce #coronavirus vaccine
- New York allows businesses to deny entry to people without masks

https://bit.ly/36J1Ddf

Quest Diagnostics' COVID-19 test granted emergency use; Novartis teams up with Massachusetts researchers to produce coronavirus vaccine; New York allows businesses to deny entry to people without masks.

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross ...
05/28/2020
Ready or Not: A fundamental perspective on the changing future of field sales - Partner Content - MM&M - Medical Marketing and Media

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross Toohey of 2e addresses how healthcare marketers can maximize sales force downtime.

First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.

From #telehealth to digital reps to virtual congresses, COVID-19 has fueled the use of technology in the pharma-provider...
05/28/2020
mmmtrk.cvtr.io

From #telehealth to digital reps to virtual congresses, COVID-19 has fueled the use of technology in the pharma-provider relationship.

Download this free Special Report for more tools and insights from reports and surveys on engaging HCPs.

News for #pharma #marketers: Thurs, May 28-Big pharmacies worked with pharma to promote opioids, lawsuit claims-European...
05/28/2020
Five things for pharma marketers to know: Thursday, May 28, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Thurs, May 28

-Big pharmacies worked with pharma to promote opioids, lawsuit claims
-European governments ban hydroxychloroquine in #COVID19 patients
- AstraZeneca tests #diabetes drug as #coronavirus treatment

https://bit.ly/3caiDKL

Big pharmacies worked with pharma to promote opioids, lawsuit claims; European governments ban hydroxychloroquine in COVID-19 patients; AstraZeneca tests diabetes drug as COVID-19 treatment.

News for #pharma #marketers: Tues, May 26-U.S. to provide $1.2 billion for potential #COVID19 vaccine- CVS Health expand...
05/26/2020
Five things for pharma marketers to know: Friday, May 22, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Tues, May 26

-U.S. to provide $1.2 billion for potential #COVID19 vaccine
- CVS Health expands drive-thru testing locations
-A quarter of Americans have little interest in taking a #coronavirus vaccine

bit.ly/3enqTbA

U.S. to provide $1.2 billion for potential COVID-19 vaccine; CVS expands drive-thru testing locations; A quarter of Americans have little interest in taking a coronavirus vaccine.

News for #pharma #marketers: Fri, May 22-U.S. to provide $1.2 billion for potential #COVID19 vaccine- CVS Health expands...
05/22/2020
Five things for pharma marketers to know: Friday, May 22, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Fri, May 22

-U.S. to provide $1.2 billion for potential #COVID19 vaccine
- CVS Health expands drive-thru testing locations
-A quarter of Americans have little interest in taking a #coronavirus vaccine

https://bit.ly/2AKXZnk

U.S. to provide $1.2 billion for potential COVID-19 vaccine; CVS expands drive-thru testing locations; A quarter of Americans have little interest in taking a coronavirus vaccine.

Evoke KYNE's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID...
05/21/2020
The MM&M Podcast: 5.21.2020: Evoke KYNE's Kate Callan - Podcasts - MM&M - Medical Marketing and Media

Evoke KYNE's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content on the latest episode of #TheMMMPodcast.

Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of Covid-19 and how clients have adapted their tone and content.

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross ...
05/20/2020
Ready or Not: A fundamental perspective on the changing future of field sales - Partner Content - MM&M - Medical Marketing and Media

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross Toohey of 2e addresses how healthcare marketers can maximize sales force downtime.

First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.

News for #pharma #marketers: Wed, May 20- Johnson & Johnson to end baby powder sales in U.S.- Trump threatens to permane...
05/20/2020
Five things for pharma marketers to know: Wednesday, May 20, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Wed, May 20

- Johnson & Johnson to end baby powder sales in U.S.
- Trump threatens to permanently end World Health Organization (WHO) funding
- Register for the #MMMTransform Pre-Conference webcast on Thursday

https://bit.ly/3bPLlQK

J&J to end baby powder sales in U.S.; Trump threatens to permanently end WHO funding; Register for the MM&M Transform Pre-Conference webcast on Thursday.

News for #pharma #marketers: Tues, May 19- Moderna's #COVID19 vaccine produced antibodies in small trial- CDC warned of ...
05/19/2020
Five things for pharma marketers to know: Tuesday, May 19, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Tues, May 19

- Moderna's #COVID19 vaccine produced antibodies in small trial
- CDC warned of measles outbreaks due to fall in vaccinations
- New York City may begin reopening in June

https://bit.ly/2TmSX71

Moderna’s COVID-19 vaccine produced antibodies in small trial; CDC warned of measles outbreaks due to fall in vaccinations; New York City may begin reopening in June.

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Videos

GCG Marketing
GCG Marketing

Searching for the next inspiring idea? At GCG Marketing, we’ve been getting to the heart of what makes compelling healthcare brands for more than four decades.

GCG Marketing
GCG Marketing

Searching for the next inspiring idea? At GCG Marketing, we’ve been getting to the heart of what makes compelling #healthcare brands for more than four decades.

GCG Marketing
GCG Marketing

The best brands can last a lifetime. Crown Laboratories had grown beyond its med derm mission. @gcgmarketing positioned the new Crown as a comprehensive skincare company that provides solutions for lifelong, radiant skin — bringing warmth and life into the lab.

miraDry
miraDry

Who says the medical aesthetics space has to be stuffy? It can be bright, fun, positive and easy to understand. GCG Marketing targeted the next generation of aesthetics patients by bringing a simple, permanent sweat solution to life with a vibrant rebrand. #PartnerContent

The MM&M Podcast
The MM&M Podcast

🎧 #TheMMMPodcast: Larry Dobrow talks with FleishmanHillard’s Anne de Schweinitz about the firm’s 2019 Authenticity Gap study. She shares trend lines and takeaways for #healthcare #marketers across categories and geographies. bit.ly/2mJBx6Y

Take a look back at 2018’s #MMMAwards for a sneak peek at what to expect at this year’s event. Join the celebration on Oct by purchasing your ticket today! 🎉

The MM&M Awards
The MM&M Awards

The #MMMAwards are less than a month away! Sponsorship opportunities are still available for the event. For more info, click here: https://bit.ly/2k1A37g.

Want a sneak peek at our next issue? Here's the September 2019 issue unveiled.
Want a sneak peek at our next issue? Here's the September 2019 issue unveiled.

Want a sneak peek at our next issue? Here's the September 2019 issue unveiled.

Introducing Marc Iskowitz's new weekly column, 7-Day Supply
Introducing Marc Iskowitz's new weekly column, 7-Day Supply

Introducing Marc Iskowitz's new weekly column, #7DaySupply. Check in every Thursday for his take on hot topics in #healthcare #marketing.

Introducing Chops
Introducing Chops

Introducing Chops: Stephen Madden's weekly column about creative, and the people behind it. #CreativeChops https://bit.ly/2TqIuWU

Introducing Larry Dobrow's weekly #health #media column, #TheThirdM.
Introducing Larry Dobrow's weekly #health #media column, #TheThirdM.

Video: Instead of DTC or OTC, Razorfish Health's David Paragamian creates the new category of DTE on this edition of #MMMLightningRound⚡️. Watch to find out what DTE stands for.
Video: Instead of DTC or OTC, Razorfish Health's David Paragamian creates the new category of DTE on this edition of #MMMLightningRound⚡️. Watch to find out what DTE stands for.

Video: Instead of DTC or OTC, Razorfish Health's David Paragamian creates the new category of DTE on this edition of #MMMLightningRound⚡️. Watch to find out what DTE stands for.

📢And now for the #MMMLightningRound⚡️
📢And now for the #MMMLightningRound⚡️

📢And now for the #MMMLightningRound⚡️ coming to you straight from #NightOutWMMM: VMLY&R's Howard Courtemanche on why he prefers #Tylenol to #Advil

News for #pharma #marketers: Thursday, June 27, 2019
News for #pharma #marketers: Thursday, June 27, 2019

News for #pharma #marketers: Omada Health has raised $73 million to grow its digital #virtualcare services, opioid lawsuits against Insys Therapeutics may be halted and more to know.

The MM&M Podcast featuring MM&M's Steve Madden
The MM&M Podcast featuring MM&M's Steve Madden

The #Cannes2019 jurors were blown away by McCann Health's Breath of Life initiative, MM&M editor-in-chief Stephen Madden tells us on the latest episode of #TheMMMPodcast. Listen to the full episode here: https://bit.ly/2IXX9nR

News for #pharma #marketers: Friday, June 14, 2019
News for #pharma #marketers: Friday, June 14, 2019

News for #pharma #marketers: The House committee demands #marketing documents from JUUL, Jessica Biel criticized for opposing #vaccine bill and more to know. https://bit.ly/31xoKVu

Michael Kleinrock, research director for the @iqvia_us Institute for Human Data Science, talked about the need for immediate action with regard to the #opioidcrisis in this country on the latest episode of The MM&M Podcast.

Michelle Rivera, PhD, an analyst with inThought Research, talked about the effect the @us_fda's approval of @novartis’ Zolgensma will have on the SMA medication Spinraza on the latest episode of The MM&M #Podcast.

On this week's episode of The MM&M #Podcast, Seqster CEO and cofounder Ardy Arianpour told MM&M why his company was able to hit on a solution to the problem of #interoperability before #tech giants like @apple were.

‪Cheers to a great night! Let’s continue the conversation around #diversity and #inclusion in #healthcare! #MMMPlusOne‬

Chatting it up at #MMMPlusOne! HBA - Healthcare Businesswomen's Association / Fingerpaint / Razorfish Health

‪Cheers to #inspiring change and championing #diversity at #MMMPlusOne! ‬

We’re super excited for tonight’s FIRST #MMMPlusOne! In partnership with HBA - Healthcare Businesswomen's Association 🎉

MM&M Podcast featuring Razorfish Health's Tayla Mahmud
MM&M Podcast featuring Razorfish Health's Tayla Mahmud

On this week's #podcast, Marc Iskowitz chatted with Razorfish Health's Tayla Mahmud about the lack of #diversity in #drugdevelopment and her roundtable at the inaugural #MMMPlusOne event coming up on March 14. Listen to the full episode here: https://bit.ly/2H6lVD2

‪Cheers! 🥂 Our 2nd Evolution of the Agency Universe NYC has begun. #MMMEvolution2019‬

The MM&M Podcast featuring Wunderman's Becky Chidester
The MM&M Podcast featuring Wunderman's Becky Chidester

Here's a preview of the first episode of The MM&M #Podcast featuring Becky Chidester of Wunderman. The full episode will be available tomorrow.

The best MM&M Awards 2011 highlights video ever
The best MM&M Awards 2011 highlights video ever

All the action from the MM&M Awards 2011 - the people, the venue, the food, the drinks, the entertainment, the celebration, the laughter -- beautifully wrapped into the best 1 minute and 42 seconds of Awards highlights you will ever see. Produced by the Doctor's Channel.

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In the context of the global CoViD-19 outbreak, we strongly believe that all organizations that provide long-term care services must go electronic as soon as possible, for the sake of the population they serve, their workers, and their partners. We want to help you implement this urgent move among your membership. In this spirit, we are willing to offer a trial period on its software to every one of your unequipped member organizations, with these terms: Only organizations not yet equipped are eligible for this trial period. By “unequipped”, we mean currently using paper files, Excel or equivalent, separate apps, to run their organization (intake, client record, case notes, scheduling, nursing care record, data-driven steering, etc). The length of this trial period is not fixed yet. It would be until June 30th for now, but we might offer to renew it if the pandemic keeps impacting so significantly our daily life, on a case-by-case financial strain basis. We will waive our license fees for the whole duration of the trial period. We would lower the installation (currently $2k), onboarding (currently $1.5k), and training fees (currently $1k/day on-premises, will become fully remote anyway), which we will still have to bill as we would have related expenses. At the end of the trial period, every enrolled member will be able to choose to either (1) keep using the software at the normal rate that applies to them (or a negotiated rate if you and we partner in the meantime), or (2) stop using it, have their data extracted, and use another software solution. If some of your members are interested, let us know so we can schedule a demo for them and, if they confirm their interest, we can set their environment up within a couple of days. We would like to stress how important it is for your members to ramp up their information management tools. Whether or not they go forward with us, it is in their best interest to start using information management software as soon as possible. We are looking forward to presenting to you and speaking with you. Take care, Larry — GGUGjCRRqCPNH63xGEOS1PIMU3RbiRKKt2SkPaAtl0jkBLVSRyUCfOlpqSv-KSGiV4RmlLWj-5sxC0x3R2A8ZVd-VPvtwOorqACCDalkxzqpfEJjPOCwHAe7uH5G4mGv-N8St9De.png Lawrence Blumenstein Account Executive, United States SociaNova, Inc. Email : [email protected] Web : www.socianova.com / gethatch.snv.health Cell : (917) 326-9404 This email and its attachments are confidential and protected. The sender does not waive any rights and obligations related thereto. Any disclosure, use, or copying of this message or the information that it contains by a person other than the intended recipient(s) is prohibited. If you have received this email in error, please delete it and immediately notify the sender. Please consider the environment before printing this email.—
We have to be in safe, mask just from 14 Rs. We have More different qualities.
Nilakhi sonowal
Hey! Did you see our latest blog post “Best Medtech Startups in Europe”!? We think you will definitely like it! Read the article and let us know what you think! #innovation #startups #entrepreneurship #digitalization #entrepreneur #startup #business #medtech #healthcare #healthtech #tech
Get the right info about why medical marketers need to know HIPAA. Consult an expert not just those who claim they are. Get that competetive advantage in this industry. https://www.facebook.com/joe.habscheid/videos/2648358158569840/
Hola
There are just 3 DAYS and 15 HOURS left to support Patient. We need 80% to be greenlit and we are at 74%! Please consider making a donation to our hilarious pilot!
Wanted to share our feature in Soapbox Cincinnati, highlighting our pharmaceutical packaging advancements:
The healthcare industry provides many career opportunities for healthcare professionals - but we need to prepare well. Resources of interest for the healthcare industry: Introduction to the industry - if you are looking for a career: https://www.facebook.com/Healthcareindustrycareer/ Medical Affairs - the important scientific support: https://www.facebook.com/MedicalAffairsBook/ Publication Planning - the important product support: https://www.facebook.com/Publicationplanning/ Striving for Healthcare Industry Excellence
#Endometriosis - the struggle is real. Killer #cramps are NOT normal. Periods that last longer than 7 days are NOT normal. Heavy bleeding that soaks through a tampon every 2 hours is NOT normal; pain during sex is NOT normal. Bouts of diarrhea and vomiting that accompany every menstrual cycle are NOT normal. For many women, this reality is just endometriosis at work. #endometriosisproblems #endoproblems #endoprobs #endoawareness #endometriosisawareness
Publication planning is a driver of healthcare medical marketing: https://www.facebook.com/Medical-Affairs-Toolbox-Publicati…/