Medical Marketing Media - MM+M

11/05/2025

ON DEMAND NOW! How agentic AI is going to transform the pharma HCP customer experience - https://mmm-resources.mmm-online.com/c/pubRD.mpl?secure=1&sr=pp&_t=pp:&qf=w_defa9460&ch=email13&elqTrackId=EDB477FDE2B578D9152782CDDD51EB87&elqTrack=true

11/05/2025

🖥️ LOG ON NOW! Learn how leading healthcare orgs are preparing for rising deductibles, plan changes, and shifting member behaviors.

11/05/2025

LLM Alert for Pharma Marketers! 🚨 AI is shaping customer answers. Is your brand showing up? Get the New Healthcare Marketing Playbook in 30 minutes: Win AIO (AI Optimization). Stay compliant. Hear from AstraZeneca and Imre leadership. AI Deciphered | 11/13 | 11:45 AM https://www.aidecipheredsummit.com?promo=IMPREPANEL&tr=true&utm_source=marketing&utm_medium=social&utm_campaign=AIDecipheredMMM&utm_id=MMMAI&utm_term=MMM&utm_content=MMMsocial

11/05/2025

🎧 Sneak Peek: Inside pharma’s DTP shift | A podcast sponsored by Fullspan Health

RVO Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience.

Listen to the full episode: https://lnkd.in/eP2p-X85

11/05/2025

Novartis is reportedly returning to the Super Bowl https://www.mmm-online.com/news/novartis-is-reportedly-returning-to-the-super-bowl/

The agency has hired Fallon to handle the 2026 Super Bowl spot.

11/05/2025

There's still time to place your nominations into the MM+M Pinnacle Awards! https://mmmpinnacleawards.secure-platform.com/a?elqTrackId=5482DE833D56FF3131BD19C38BA5A586&elqTrack=true

11/05/2025

🎧 Inside pharma’s DTP shift | A podcast sponsored by Fullspan Health

In this episode, we explore how the consumerization of healthcare has pharma thinking more like retailers. FullSpan Health’s Suzy Jackson joins us to talk about its new digital health division and what “direct-to-patient” really means for the patient experience. Plus, who’s driving this shift inside pharma, and the one piece of advice every brand should take into 2026.

Listen to the full episode: https://www.mmm-online.com/partnercontent/inside-pharmas-dtp-shift/?utm_source=marketing&utm_medium=social&utm_campaign=sponsored+podcast&utm_id=sponsored+podcast

11/05/2025

What pharma communicators can learn about the use of AI in the mental health space https://www.mmm-online.com/news/what-pharma-communicators-can-learn-about-the-use-of-ai-in-the-mental-health-space/

Recent Storyful data found that social media users are skeptical of the use of AI in the therapy space.

11/05/2025

Save $100 off on your MM+M Transform ticket now! https://www.mmmtransform.com?promo=launchsocial&tr=true&utm_source=marketing&utm_medium=social&utm_campaign=launch&utm_id=mmmtransform2026

11/05/2025

Five things for pharma marketers to know for Wednesday, November 5, 2025 https://www.mmm-online.com/news/five-things-for-pharma-marketers-to-know-for-wednesday-november-5-2025/

Lilly and Novo inch towards White House deals; Pfizer-Novo-Metsera drama continues; Merck expands cancer push with Blackstone’s help.

11/04/2025

🎧 ‘Media: You’re probably doing it wrong!’ | Sponsored by Evolvics

Hosted by MM+M, this episode brings together Oliver Nelson, managing director at Evolvics, and Chris Tuleya, EVP of media at Evolvics, for a candid conversation on why most brands are getting media reporting wrong. Too often, marketers focus on vanity metrics such as clicks and impressions, numbers that look good on a dashboard but fail to connect with real business outcomes. Nelson and Tuleya will unpack why traditional reporting falls short, how interactive, real-time approaches are reshaping decision-making and what it means to go beyond dashboards and PowerPoints to create truly integrated performance intelligence.

Syneos Health

Listen to the full episode: https://www.mmm-online.com/partnercontent/media-youre-probably-doing-it-wrong/?utm_source=marketing&utm_medium=social&utm_campaign=sponsored+podcast&utm_id=sponsored+podcast