Medical Marketing & Media (MM&M)

Medical Marketing & Media (MM&M) Where the finest leaders and thinkers in healthcare marketing share observations, insights, opinions and information.
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MM&M, first published in 1966 as Medical Marketing & Media, publishes timely, balanced, original editorial content for an executive audience of leaders and thinkers in pharmaceutical and healthcare marketing. MM&M produces a comprehensive website with daily online news, a flagship monthly print magazine, daily and weekly newsletters, a live conference series, virtual events — and the industry’s premier awards program, the MM&M Awards. Through an intelligent mix of news, analysis, opinion, features and special reports, MM&M helps readers make sense of this dynamic, complex sector, arming them with the tools they need to make crucial decisions.

Mission: To build on the community created by the MM&M brand, bringing together some of the finest leaders and thinkers in healthcare marketing to share resources, observations, insights, opinions and strategies on how to navigate this fast-transitioning industry and achieve better outcomes for their brands, their patients and their careers.

“New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them t...
05/30/2020
New animated Northwell Health ad shows a badass little girl uniting NY amid pandemic - Campaigns - MM&M - Medical Marketing and Media

“New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere,” said Ramon Soto, Northwell Health, on the healthcare provider's new animated ad.

"New Yorkers are strong individuals and we want to continue to provide positive visuals and messages and reassure them that we will persevere."

News for #pharma #marketers: Fri, May 29- Quest Diagnostics COVID-19 test granted emergency use- Novartis teams up with ...
05/29/2020
Five things for pharma marketers to know: Friday, May 29, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Fri, May 29

- Quest Diagnostics COVID-19 test granted emergency use
- Novartis teams up with Massachusetts researchers to produce #coronavirus vaccine
- New York allows businesses to deny entry to people without masks

https://bit.ly/36J1Ddf

Quest Diagnostics' COVID-19 test granted emergency use; Novartis teams up with Massachusetts researchers to produce coronavirus vaccine; New York allows businesses to deny entry to people without masks.

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross ...
05/28/2020
Ready or Not: A fundamental perspective on the changing future of field sales - Partner Content - MM&M - Medical Marketing and Media

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross Toohey of 2e addresses how healthcare marketers can maximize sales force downtime.

First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.

From #telehealth to digital reps to virtual congresses, COVID-19 has fueled the use of technology in the pharma-provider...
05/28/2020
mmmtrk.cvtr.io

From #telehealth to digital reps to virtual congresses, COVID-19 has fueled the use of technology in the pharma-provider relationship.

Download this free Special Report for more tools and insights from reports and surveys on engaging HCPs.

News for #pharma #marketers: Thurs, May 28-Big pharmacies worked with pharma to promote opioids, lawsuit claims-European...
05/28/2020
Five things for pharma marketers to know: Thursday, May 28, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Thurs, May 28

-Big pharmacies worked with pharma to promote opioids, lawsuit claims
-European governments ban hydroxychloroquine in #COVID19 patients
- AstraZeneca tests #diabetes drug as #coronavirus treatment

https://bit.ly/3caiDKL

Big pharmacies worked with pharma to promote opioids, lawsuit claims; European governments ban hydroxychloroquine in COVID-19 patients; AstraZeneca tests diabetes drug as COVID-19 treatment.

News for #pharma #marketers: Tues, May 26-U.S. to provide $1.2 billion for potential #COVID19 vaccine- CVS Health expand...
05/26/2020
Five things for pharma marketers to know: Friday, May 22, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Tues, May 26

-U.S. to provide $1.2 billion for potential #COVID19 vaccine
- CVS Health expands drive-thru testing locations
-A quarter of Americans have little interest in taking a #coronavirus vaccine

bit.ly/3enqTbA

U.S. to provide $1.2 billion for potential COVID-19 vaccine; CVS expands drive-thru testing locations; A quarter of Americans have little interest in taking a coronavirus vaccine.

News for #pharma #marketers: Fri, May 22-U.S. to provide $1.2 billion for potential #COVID19 vaccine- CVS Health expands...
05/22/2020
Five things for pharma marketers to know: Friday, May 22, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Fri, May 22

-U.S. to provide $1.2 billion for potential #COVID19 vaccine
- CVS Health expands drive-thru testing locations
-A quarter of Americans have little interest in taking a #coronavirus vaccine

https://bit.ly/2AKXZnk

U.S. to provide $1.2 billion for potential COVID-19 vaccine; CVS expands drive-thru testing locations; A quarter of Americans have little interest in taking a coronavirus vaccine.

Evoke KYNE's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID...
05/21/2020
The MM&M Podcast: 5.21.2020: Evoke KYNE's Kate Callan - Podcasts - MM&M - Medical Marketing and Media

Evoke KYNE's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of COVID-19 and how clients have adapted their tone and content on the latest episode of #TheMMMPodcast.

Evoke Kyne's EVP, head of social media Kate Callan joins MM&M's Larry Dobrow to discuss social media in the era of Covid-19 and how clients have adapted their tone and content.

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross ...
05/20/2020
Ready or Not: A fundamental perspective on the changing future of field sales - Partner Content - MM&M - Medical Marketing and Media

COVID-19 has ushered in a new digital world for field sales teams. As the industry grapples with this new reality, Ross Toohey of 2e addresses how healthcare marketers can maximize sales force downtime.

First, there were digital tools. Then, there was a digital world — ushered in at a rapid pace by COVID-19. As field sales teams grapple with a new reality, Ross Toohey of 2e addresses the future of a workforce originally built on handshakes.

News for #pharma #marketers: Wed, May 20- Johnson & Johnson to end baby powder sales in U.S.- Trump threatens to permane...
05/20/2020
Five things for pharma marketers to know: Wednesday, May 20, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Wed, May 20

- Johnson & Johnson to end baby powder sales in U.S.
- Trump threatens to permanently end World Health Organization (WHO) funding
- Register for the #MMMTransform Pre-Conference webcast on Thursday

https://bit.ly/3bPLlQK

J&J to end baby powder sales in U.S.; Trump threatens to permanently end WHO funding; Register for the MM&M Transform Pre-Conference webcast on Thursday.

News for #pharma #marketers: Tues, May 19- Moderna's #COVID19 vaccine produced antibodies in small trial- CDC warned of ...
05/19/2020
Five things for pharma marketers to know: Tuesday, May 19, 2020 - Roundup - MM&M - Medical Marketing and Media

News for #pharma #marketers: Tues, May 19

- Moderna's #COVID19 vaccine produced antibodies in small trial
- CDC warned of measles outbreaks due to fall in vaccinations
- New York City may begin reopening in June

https://bit.ly/2TmSX71

Moderna’s COVID-19 vaccine produced antibodies in small trial; CDC warned of measles outbreaks due to fall in vaccinations; New York City may begin reopening in June.

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In the context of the global CoViD-19 outbreak, we strongly believe that all organizations that provide long-term care services must go electronic as soon as possible, for the sake of the population they serve, their workers, and their partners. We want to help you implement this urgent move among your membership. In this spirit, we are willing to offer a trial period on its software to every one of your unequipped member organizations, with these terms: Only organizations not yet equipped are eligible for this trial period. By “unequipped”, we mean currently using paper files, Excel or equivalent, separate apps, to run their organization (intake, client record, case notes, scheduling, nursing care record, data-driven steering, etc). The length of this trial period is not fixed yet. It would be until June 30th for now, but we might offer to renew it if the pandemic keeps impacting so significantly our daily life, on a case-by-case financial strain basis. We will waive our license fees for the whole duration of the trial period. We would lower the installation (currently $2k), onboarding (currently $1.5k), and training fees (currently $1k/day on-premises, will become fully remote anyway), which we will still have to bill as we would have related expenses. At the end of the trial period, every enrolled member will be able to choose to either (1) keep using the software at the normal rate that applies to them (or a negotiated rate if you and we partner in the meantime), or (2) stop using it, have their data extracted, and use another software solution. If some of your members are interested, let us know so we can schedule a demo for them and, if they confirm their interest, we can set their environment up within a couple of days. We would like to stress how important it is for your members to ramp up their information management tools. Whether or not they go forward with us, it is in their best interest to start using information management software as soon as possible. We are looking forward to presenting to you and speaking with you. Take care, Larry — GGUGjCRRqCPNH63xGEOS1PIMU3RbiRKKt2SkPaAtl0jkBLVSRyUCfOlpqSv-KSGiV4RmlLWj-5sxC0x3R2A8ZVd-VPvtwOorqACCDalkxzqpfEJjPOCwHAe7uH5G4mGv-N8St9De.png Lawrence Blumenstein Account Executive, United States SociaNova, Inc. Email : [email protected] Web : www.socianova.com / gethatch.snv.health Cell : (917) 326-9404 This email and its attachments are confidential and protected. The sender does not waive any rights and obligations related thereto. Any disclosure, use, or copying of this message or the information that it contains by a person other than the intended recipient(s) is prohibited. If you have received this email in error, please delete it and immediately notify the sender. Please consider the environment before printing this email.—
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Wanted to share our feature in Soapbox Cincinnati, highlighting our pharmaceutical packaging advancements:
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Publication planning is a driver of healthcare medical marketing: https://www.facebook.com/Medical-Affairs-Toolbox-Publicati…/