Medical Marketing Media - MM+M

Medical Marketing Media - MM+M Where the finest leaders and thinkers in healthcare marketing share observations, insights, opinions and information.

MM+M, first published in 1966 as Medical Marketing + Media, publishes timely, balanced, original editorial content for an executive audience of leaders and thinkers in pharmaceutical and healthcare marketing. MM+M produces a comprehensive website with daily online news, a flagship monthly print magazine, daily and weekly newsletters, a live conference series, virtual events — and the industry’s pr

emier awards program, the MM+M Awards. Through an intelligent mix of news, analysis, opinion, features and special reports, MM+M helps readers make sense of this dynamic, complex sector, arming them with the tools they need to make crucial decisions.

Real Chemistry launches new HealthGEO tool to boost pharma’s generative engine optimization
08/22/2025

Real Chemistry launches new HealthGEO tool to boost pharma’s generative engine optimization

Here’s why pharma brands should pay attention to GEO, a method to craft content that appears in ChatGPT and other AI models.

💼 Think your org is a Best Place to Work?Fill out the interest form by Aug 21 to join MM+M’s 2025 survey.Start here → ht...
08/22/2025

💼 Think your org is a Best Place to Work?
Fill out the interest form by Aug 21 to join MM+M’s 2025 survey.
Start here → https://bit.ly/46Flew8

The MM+M Pharma Marketing Innovation Survey is live! We want to know how pharma marketers are using cutting-edge technol...
08/22/2025

The MM+M Pharma Marketing Innovation Survey is live! We want to know how pharma marketers are using cutting-edge technology to transform engagement, communication and commercial strategies. Take a few minutes to share how your team is driving innovation and shaping the future of pharma marketing. Your voice matters! https://bit.ly/3HX5D0N

Trump’s EU pharma tariffs will be limited to 15%, exempts generics
08/21/2025

Trump’s EU pharma tariffs will be limited to 15%, exempts generics

The U.S. and European Union announced they reached a trade agreement that would cap tariffs on branded pharmaceuticals at 15%.

Catch up on all the highlights from MM+M’s 2025 Transform conference. Get insights from top industry leaders on AI’s rol...
08/21/2025

Catch up on all the highlights from MM+M’s 2025 Transform conference. Get insights from top industry leaders on AI’s role in biopharma, DTC healthcare, the transformation of pharma TV and the evolving role of patient influencers. See the microsite today: https://bit.ly/4lE7J3T

The 2025 MM+M Agency 100 highlights how medical marketing agencies are guiding clients through rapid change — from AI in...
08/21/2025

The 2025 MM+M Agency 100 highlights how medical marketing agencies are guiding clients through rapid change — from AI innovation to evolving healthcare policy. This year’s creative twist: Each agency designed a custom board game that reflects its unique story. https://bit.ly/44ho0Vw

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