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Operating as usual
Just released! What are consumers saying about ? To what extent are they impacted? Learn more in this new VAB Marketer’s Guide. Plus, equip yourself with 6 marketing success strategies that can help protect and grow brands during times of economic stress.
Download ➡️ bit.ly/3BybQe9
6 marketing strategies to successfully navigate your brand through inflation | Marketer's Guide
Download our Q2 collection of 15 case studies across 10 product categories for real-world examples of how brands are utilizing innovative, modern measurement approaches to maximize the effectiveness of their campaigns and achieve better outcomes.
15 Real World Case Studies Across 10 Product Categories | Impact In Action
The VAB Top 10 is back with the 10 must-read charts and stats from Q2 2022. Get a closer look at case studies featuring innovation, how consumers are adapting to the growth of , how the biggest brands invest on and lots more.
VAB's 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising. | The VAB Top 10
It's Monday, grab your coffee ☕ and learn why believe that their cultural is an important part of who they are, and by implementing culturally diverse messaging into their campaigns, can gain their trust and loyalty more authentically.
Check out the report 👉 bit.ly/3aj9wwx
Juneteenth is a celebration of progress, a good reminder to take some time to reflect on the past, learn something new about the present, and think about what change we want for the future.
"Make a career of humanity. Commit yourself to the noble struggle for equal rights. You will make a better person of yourself, a greater nation of your country, and a finer world to live in." — Martin Luther King Jr.
Just released! In honor of , we're sharing insights on the + community to help marketers better understand the market opportunity around this segment. Download this piece below to view data on the latest demographics and buying styles.
Answers to the most FAQs | Marketer FAQ
2021 brought substantial disruption to the marketplace. In our new Insights release Welcome to TV - Full Year 2021, we share insight on the new advertisers that used TV to shift their tone, take risks and push boundaries to grow revenue.
Learn more ➡️ bit.ly/3xDJSvG
Over $1.3 Billion in New TV Ad Spending from 315 Brands | Impact In Action
Just released! In the spirit of , we're sharing ways that marketers can better engage with this influential and lucrative audience. Download the newest release in our Multicultural Marketer FAQ series to learn how to best connect with the fastest growing segment in the US through .
Download ➡️ bit.ly/3rMHmzd
Answers to the most FAQs | Marketer FAQ
📺 315 new advertisers invested $1.3B in national TV in 2021. See the hottest categories, brands and the consumer behaviors/needs that influenced new advertiser strategies in 2021 in this update to our Welcome to TV series. Download now ➡ bit.ly/3xDJSvG
Over $1.3 Billion in New TV Ad Spending from 315 Brands | Impact In Action
Marketers can spend a lot of time evaluating solutions. Alongside 13 real-world case studies, our recently released Insights piece includes 8 considerations that marketers can use as they add new solutions to their measurement plans. Download now ➡ bit.ly/3qyzBwb
13 real world case studies across 10 product categories | Impact In Action
Just released! Learn how the offers marketers opportunities to reach young, affluent, diverse and cordless audiences, appropriately dubbed The 'Elusives' 'at scale.
Download 🔗 thevab.com/insight/capturing-elusives-cinema
Using Cinema to find young, diverse, and cordless audiences | A Fresh Take
The VAB Top 10 is back with the 10 must-read charts and stats from Q1 2022. Get a closer look at case studies featuring innovative solutions, the power of and in marketing and more to help you stay prepared and primed for success.
Download 🔗 https://thevab.com/insight/vab-top-10-q1-2022
VAB's 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising | The VAB Top 10
Just released! Get a closer look at the innovations in being used across the industry. With 13 case studies across 10 product categories, we'll provide you with the latest thinking and data to help you choose and test your own measurement solutions.
Download 🔗 bit.ly/3qyzBwb
13 real world case studies across 10 product categories | Impact In Action
New Release! In the 3rd release of our Monthly Multicultural Insights Series, we're shining a light on the growing influence and buying power of Latina Americans. Download below to learn how brands can leverage this loyal audience through video content.
Answers to the most FAQs | Marketer FAQ
VAB’s Jason Wiese offers best 8 practices for marketers and insights on the opportunities presented by the pandemic-fueled growth of video . Read more below.
The Video Advertising Bureau’s Jason Wiese offers insights on the opportunities presented by the pandemic-fueled growth of video streaming.
VAB is demanding that Nielsen immediately stop releasing its new more granular “Big Data” TV monthly reports because of numerous methodology issues.
The VAB is demanding that Nielsen immediately stop releasing its new more granular "Big Data" TV monthly reports because of numerous methodology issues, and says Nielsen could cause confusion by offering two different measures. VAB CEO Sean Cunningham wrote in a letter to Nielsen CEO David Kenny tha...
“VAB had high hopes for big data being a big leap forward in what Nielsen’s measurement and currency can bring to marketers, but after in-depth analysis it’s clear to us that this first data set is rife with serious problems,” - VAB President & CEO Sean Cunningham
VAB letter says Nielsen plans to let industry trade on current panel-based ratings or conflicting 'big data' offering.
VAB President and CEO Sean Cunningham discussed the work VAB is doing to create new standards for TV measurement in an interview with Digiday. Learn more below.
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members?
Released today! To help marketers better understand the ever-growing list of platforms, sources, data providers and methodologies, we created a comprehensive 8-page glossary of frequently used terms related to measurement and currency. Download here ➡️ bit.ly/3taF7Wk
Clarifying topics and terms | Untangling
is a time to recognize the contributions the Black community has made to our society and culture. we shine a light on Black consumers’ significant spending power and offer marketers specific ways to best engage them. Learn more below.
Developing Modern Campaigns | A Fresh Take
We are proud to be a founding member of AIMM, an organization that highlights the importance of diverse segments in corporate growth, tackling the most pressing issues in our multicultural/inclusive industry has faced. The inspiration to effect change in our industry ensures we invest smarter, think more profoundly, become more inclusive, and provide true transformative change in our industry.
We embrace equality and support efforts of diversity, equity, belonging and inclusion. We are also committed to helping marketers create inclusive strategies with tangible, actionable insights that engage multicultural audiences. Learn more.
As always, we're here to help
Are you a marketer looking to strengthen your engagement with Black consumers? In our latest Insights release we answer the most FAQ to help you better understand what on-screen representation means and how to authentically connect with this audience. Download here ➡️ bit.ly/3gNNTUu
Answers to the most FAQs | Marketer FAQ
VAB President & CEO Sean Cunningham joined the Beet.TV Beetcast to discuss the latest actions to improve audience metrics in a way that accurately reflect the market value of advertising inventories of TV Networks. Listen below.
Television viewership underwent a significant shift in the past couple of years, as consumers sought to keep themselves entertained and informed while stuck at home. While the p...
Recent industry headlines have underscored our industry’s need to adopt more modern solutions for , but what does that future look like? VAB President & CEO, Sean Cunningham will talk with Celeste Castle, EVP, Head of Research, Dentsu on Tuesday 2/22 at 12PM ET to hear her perspective on the current state of TV measurement and what is most critical on the measurement agenda that will help marketers embrace its future.
Tuesday, February 22 @ 12 PM ET | Register Now
Behind Billions of Lost TV Impressions - How the audience undercount took nearly 30 billion ad impressions out of the TV marketplace. Learn more ➡️ bit.ly/3sqDqDT
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts
is a time to recognize the contributions the Black community has made to our society and culture. For marketers, it’s also a time to assess your marketing approach to ensure your brand is engaging with the community in an inclusive, relevant and authentic way. Get a look at proven ways to drive business outcomes in our Insights release, Engaging Black Consumers.
Developing Modern Campaigns | A Fresh Take
Learn more about Nielsen's latest error and how it lead to 30 billion ad impressions and $350 million worth of ad inventory disappearing from the marketplace. Download our new release in collaboration with the VAB Measurement Innovation Task Force.
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts
Are you a new VAB member or interested in VAB membership? Not sure what we do or how we can help? Check out this quick video.
Happy Lunar New Year! May the year of the tiger be filled with an abundance of health, prosperity, peace and togetherness.
Looking to implement into your marketing campaigns? Want to learn how streaming video can deliver on business KPI's? Check out our latest release to get answers to the most commonly asked questions through real-world case studies. Download at the link below.
Answering your FAQs with our Insights | Marketer FAQ
See how the latest audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace. Through clear charts and analysis, learn how this impacts advertisers and media sellers.
How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts
Our 3rd marketer FAQ release this week is- How Can I Use Video to Impact a Local Audience? Learn how to deliver results in today's case study ➡ http://bit.ly/3fS5OsD
Our 3rd marketer FAQ release this week is- How Can I Use Video to Impact a Local Audience? Learn how to deliver results in today's case study ➡️ bit.ly/3fS5OsD
Answering your FAQs with our Insights | Marketer FAQ
“The only thing worse than Nielsen’s admitted error of 65 consecutive weeks of undercounting TV viewing was their claim of ‘no impact to minimal impact’ from that blunder,“ VAB president and CEO Sean Cunningham said.
30 billion impressions were uncounted leaving $350 million in unsold ads
"The marketplace should know that this undercounting was pervasive and in some of the highest profile programs and among the most coveted audience targets,” said Sean Cunningham, CEO the VAB
Nielsen’s yardstick is coming up short once again. A new study by the nation’s big TV networks suggests Nielsen’s efforts to count viewers watching their favorite programs in so-called “out of home…
Today we answer marketer FAQ #2 - How Can I Use Video to Boost My Sales? Just released! Learn how in today's case study ➡️ bit.ly/3fS5OsD
Answering your FAQs with our Insights | Marketer FAQ
VAB is here to help, our new 4 part release is here to answer the most FAQs with real world case studies. View now to learn how streaming can help marketers extend the reach of a campaign beyond ➡️ bit.ly/3fS5OsD
Answering your FAQs with our Insights | Marketer FAQ
VAB champions marketers who create inclusive plans based on and . To help marketers develop these plans, we're proud to launch a new monthly series that answer FAQs on marketing. This months release answers the question, "What Types of Content are Diverse Audiences More Likely to Stream?" Learn more ➡️ bit.ly/3tOTsKm
Answers to the most FAQs | Marketer FAQ
Explore 's Primary Opportunities and Challenges with VAB EVP Danielle DeLauro and leaders from Tatari, A+E Networks, PubMatic and UM Worldwide on Weds 1/26 at 1:40 PM ET during the 2022 Connected TV Advertising Preview presented by VideoNuze! Register now ➡️ preview2022.videonuze.com
VAB is hiring a a VP, Industry Solutions. Learn more about the role ➡ bit.ly/3IpPTyh
Learn more here.
“Consumers want choice, they want personalization and they want it at a fair economic exchange,” - VAB President & CEO Sean Cunningham https://www.adexchanger.com/digital-tv/the-future-of-ctv-identity-engagement-and-avod/
The key to unlocking CTV ad dollars is uniting audience-based buying with the high-quality, engaging content that TV has traditionally been known for.
We're here to set the stage for 2022 with 5 marketing trends the industry will be talking about throughout the year. Prepare yourself for decision making in the year ahead with a closer look at measurement, media buying, and more.
5 Marketing Trends the Industry Will Be Talking About | A Fresh Take
NBCUniversal accelerates path to alternative currencies brining forward iSpot.tv as first cross-platform video certified measurement partner!
The media company sent dozens of vendors a request for proposals to help it build a new measurement framework.
Learn what ’s primary opportunities are, and also what challenges still need to be addressed in a panel discussion moderated by VAB EVP Danielle DeLauro at the 2022 Connected TV Advertising Preview presented by VideoNuze on Weds Jan 26 at 1:40 PM ET Hear from industry leaders from A+E Networks, PubMatic and UM Worldwide. Register now: https://preview2022.videonuze.com/
Discovery Buys Stake in TV Ad-Targeting Group OpenAP
Discovery has taken a 10% stake in OpenAP, an ad-targeting group whose owners include several major television companies, executives involved said.
Just released! 5 Marketing Trends to watch in 2022! Get a critical understanding on measurement, , video consumption & more to stay ahead of what’s next. Learn what they are ➡️ bit.ly/333zalb
5 Marketing Trends the Industry Will Be Talking About | A Fresh Take
We're looking forward to see which brands become new advertisers in 2022. In the meantime, you can get a closer look at the $465 million spent by 162 new advertisers in the first half of 2021 in our insights piece, 'Welcome to TV.'
$465 Million in New TV Ad Spending From 162 Brands | Impact In Action
With video-on-demand a leader in addressable advertising, how can and collide and provide broadcast media with solid revenue opportunities in the coming years? Hear from VAB SVP, Director of Integrated Strategy & Marketing Marianne Vita on the RBR.com INFocus Podcast as she answers this question and many more. Listen below!
Of the topics that have continued to attract the attention of broadcast media’s C-Suite leaders acro
Join VAB President & CEO Sean Cunningham at TVOT Live 2022 next Tues 1/11 at 11 AM EST for a panel discussion on exploring identity graphing and . Hear from James Shears, VP of Global Business Development, Conviva, Hamid Qayyum EVP of Products and Marketing, Stirista and Craig Berlingo Chief Product Officer, MadHive. Register for free ➡ http://events.hubilo.com/tvotlive2022/register
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Are you a new VAB member or interested in VAB membership? Not sure what we do or how we can help? Check out this quick video.
"I call upon the Hollywoods of the world, the marketers.... You are more powerful beyond even your own realization." - Apolo Ohno. Watch Apolo’s session to gain actionable tips on leading by example with a powerful purpose ➡️ https://bit.ly/3g8audG #VABIMPACT
Sneak peak at Apolo Ohno talking to our industry about what must happen next to enact change. Watch the rare interview between Apolo and Richard Lui, Award-Winning Journalist + MSNBC Anchor next Monday 6/21 at 2pm ET. Complimentary registration here ➡️ https://bit.ly/3fXJiQ8
We’re here to help by providing research, guidance & examples of how to navigate during this global crisis. Visit our virtual Insights library to learn about how COVID-19 is impacting our industry. https://bit.ly/3bcBNiX
Happy #FirstDayofSpring! Stay positive, brighter days are ahead.
As a natural extension to our Insights work in the #DTC space, VAB recently launched our 2nd #Founders campaign, #YouInnovateTVElevates, with Touch of Modern & Peloton. Below watch Peloton Founder & CEO John Foley talk about how TV transformed his business exponentially. To learn more about the campaign & to see our Touch of Modern spot, visit our revamped website: http://bit.ly/VABFounders
VAB is excited to showcase the launch of our 2nd annual founders campaign featuring John Foley, Founder & CEO of Peloton, & Jerry Hum, CEO & Co-Founder of Touch of Modern. See our new creative featuring Peloton below, or learn more about the campaign and see our Touch of Modern spot on our revamped website: https://thevab.com/ad-campaign #YouInnovateTVElevates
Measurement of full-funnel #attribution for TV, as well as the perfect combination of Linear TV & OTT, are what's moving the needle in 2019 according to VAB EVP Danielle Delauro. Learn why in our latest attribution guide (http://bit.ly/DirectOutcomes) & in our Linear + OTT guide (http://bit.ly/LinearOTT)
As a natural extension to our continuing Insights work in the DTC space, today we’re launching Year Two of our Founders ad campaign which underscores the pivotal role that television plays in business growth. Through the authentic voices of their founders, this year’s campaign profiles the inspiring stories of Touch of Modern and Peloton - two digital-native, profitable brands for whom television quickly became an integral component of their marketing mix. See our newest TV ad featuring Jerry Hum, Founder and CEO, Touch of Modern, launching today across premium video platforms including linear TV, VOD and TV Everywhere apps. Also, keep an eye out for our next ad featuring John Foley, Peloton’s Founder, launching in early July.
With the highest-grossing domestic box office ever, 2018 was a record breaking year for #cinema. Learn more about the power of this billion dollar ad platform & its ability to drive action by #millennials & deliver outcomes for brands in our ‘movie trailer’ on cinema advertising!
Our #ChartoftheWeek is our animated infographic, The Evolution of #FAANG. Digital giants #Facebook, #Amazon, #Apple, #Netflix & #Google have repeatedly increased their investment in TV advertising. In 2018 #FAANG collectively would now rank as the #2 TV spender in the U.S. behind only P&G
Where do the biggest #tech companies in the world go when they need #marketing results? #Television FAANG is now the US’s #2 largest #TV advertiser. Take a look at the growth of FAANG #TVAdvertising spending over the years in our new infographic.
Want to learn more about the power of this billion dollar ad platform and its ability to drive action by millennials and deliver outcomes for brands? Watch our ‘movie trailer’ on cinema advertising! Screenvision Media National CineMedia - NCM
#DidYouKnow TV has 2x the active viewing of #YouTube & 15x that of #Facebook during an average ad second? It’s this attention advantage that enables TV advertising to drive greater purchase intent compared to YouTube or Facebook. View our animated infographic to learn more!
In 2018, the VAB ran an industry-first, cross-screen video ad campaign. Check out this short video recap showcasing the results of our campaign and how it influenced key business decision makers on the ability of TV to drive business growth!
As a complement to our report, "Linear TV and OTT: Living Together in Harmony", watch this short video to learn how, when used in combination, they deliver more to marketers: More Engagement, More Reach, & More Business Outcomes. Download the full report here: https://bit.ly/2zxalfv Listen to the webinar here: https://wi.st/2FVKXnQ
Today on #WorldTVDay we celebrate how TV touches millions of viewers every day & gathers us around common interests. TV plays a central part in our daily lives. In a world of evolving technology & countless information sources, quality & objectivity remain TV’s key values.
This short video showcases the topline insights from our recently released report -“A Look Under the Hood: How TV Drives Digital Interactions for Automotive” — which explores the effect of TV spend on key digital metrics like website traffic, searches, social conversations and online video views for the top automotive manufacturers. Find the full report here: https://bit.ly/2BdOSeS
Haven't had a chance to check out our latest report "Committed: Exploring Millennials’ Meaningful Relationship With TV Programming"? Just watch this short video with the best insights, or find the full report here: https://bit.ly/2NWsI5T
The VAB’s mission is to provide marketers with industry-defining data, actionable thought leadership and planning tools to navigate and optimize the ever-expanding world of premium multiscreen video content.
In collaboration with our member partners, the VAB champions the undeniable power of premium video advertising.
The VAB is overseen by an esteemed Board of Directors comprised of Ad Sales Presidents from our member companies.
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