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VAB helps brand leaders navigate through our technology-rich, data fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow.

Operating as usual

Just released! What are consumers saying about ? To what extent are they impacted? Learn more in this new VAB Marketer’s...
08/02/2022
Under Pressure

Just released! What are consumers saying about ? To what extent are they impacted? Learn more in this new VAB Marketer’s Guide. Plus, equip yourself with 6 marketing success strategies that can help protect and grow brands during times of economic stress.

Download ➡️ bit.ly/3BybQe9

6 marketing strategies to successfully navigate your brand through inflation | Marketer's Guide

Download our Q2 collection of 15  case studies across 10 product categories for real-world examples of how brands are ut...
07/22/2022
Today's Innovations in Measurement - Q2 2022

Download our Q2 collection of 15 case studies across 10 product categories for real-world examples of how brands are utilizing innovative, modern measurement approaches to maximize the effectiveness of their campaigns and achieve better outcomes.

15 Real World Case Studies Across 10 Product Categories | Impact In Action

The VAB Top 10 is back with the 10 must-read charts and stats from Q2 2022. Get a closer look at case studies featuring ...
07/12/2022
Our Top 10 insights charts of the 2nd quarter

The VAB Top 10 is back with the 10 must-read charts and stats from Q2 2022. Get a closer look at case studies featuring innovation, how consumers are adapting to the growth of , how the biggest brands invest on and lots more.

VAB's 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising. | The VAB Top 10

It's Monday, grab your coffee ☕ and learn why  believe that their cultural is an important part of who they are, and by ...
07/11/2022

It's Monday, grab your coffee ☕ and learn why believe that their cultural is an important part of who they are, and by implementing culturally diverse messaging into their campaigns, can gain their trust and loyalty more authentically.

Check out the report 👉 bit.ly/3aj9wwx

Juneteenth is a celebration of progress, a good reminder to take some time to reflect on the past, learn something new a...
06/20/2022

Juneteenth is a celebration of progress, a good reminder to take some time to reflect on the past, learn something new about the present, and think about what change we want for the future.

"Make a career of humanity. Commit yourself to the noble struggle for equal rights. You will make a better person of yourself, a greater nation of your country, and a finer world to live in." — Martin Luther King Jr.

Just released! In honor of , we're sharing insights on the + community to help marketers better understand the market op...
05/31/2022
Understanding the LGBTQ+ community

Just released! In honor of , we're sharing insights on the + community to help marketers better understand the market opportunity around this segment. Download this piece below to view data on the latest demographics and buying styles.

Answers to the most FAQs | Marketer FAQ

2021 brought substantial disruption to the  marketplace. In our new Insights release Welcome to TV - Full Year 2021, we ...
05/12/2022
Welcome to TV - Full Year 2021

2021 brought substantial disruption to the marketplace. In our new Insights release Welcome to TV - Full Year 2021, we share insight on the new advertisers that used TV to shift their tone, take risks and push boundaries to grow revenue.

Learn more ➡️ bit.ly/3xDJSvG

Over $1.3 Billion in New TV Ad Spending from 315 Brands | Impact In Action

Just released! In the spirit of , we're sharing ways that marketers can better engage with this influential and lucrativ...
04/26/2022
How can I best use video to connect with influential Asian American consumers?

Just released! In the spirit of , we're sharing ways that marketers can better engage with this influential and lucrative audience. Download the newest release in our Multicultural Marketer FAQ series to learn how to best connect with the fastest growing segment in the US through .

Download ➡️ bit.ly/3rMHmzd

Answers to the most FAQs | Marketer FAQ

📺 315 new advertisers invested $1.3B in national TV  in 2021. See the hottest categories, brands and the consumer behavi...
04/19/2022
Welcome to TV - Full Year 2021

📺 315 new advertisers invested $1.3B in national TV in 2021. See the hottest categories, brands and the consumer behaviors/needs that influenced new advertiser strategies in 2021 in this update to our Welcome to TV series. Download now ➡ bit.ly/3xDJSvG

Over $1.3 Billion in New TV Ad Spending from 315 Brands | Impact In Action

Marketers can spend a lot of time evaluating  solutions. Alongside 13 real-world case studies, our recently released Ins...
04/13/2022
Today's Innovations in Measurement - Q1 2022

Marketers can spend a lot of time evaluating solutions. Alongside 13 real-world case studies, our recently released Insights piece includes 8 considerations that marketers can use as they add new solutions to their measurement plans. Download now ➡ bit.ly/3qyzBwb

13 real world case studies across 10 product categories | Impact In Action

Just released! Learn how the  offers marketers opportunities to reach young, affluent, diverse and cordless audiences, a...
04/12/2022
Capturing the ‘Elusives’ at the Cinema

Just released! Learn how the offers marketers opportunities to reach young, affluent, diverse and cordless audiences, appropriately dubbed The 'Elusives' 'at scale.

Download 🔗 thevab.com/insight/capturing-elusives-cinema

Using Cinema to find young, diverse, and cordless audiences | A Fresh Take

The VAB Top 10 is back with the 10 must-read charts and stats from Q1 2022. Get a closer look at case studies featuring ...
04/07/2022
Our Top 10 Insights Charts of the 1st Quarter

The VAB Top 10 is back with the 10 must-read charts and stats from Q1 2022. Get a closer look at case studies featuring innovative solutions, the power of and in marketing and more to help you stay prepared and primed for success.

Download 🔗 https://thevab.com/insight/vab-top-10-q1-2022

VAB's 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising | The VAB Top 10

Just released! Get a closer look at the innovations in  being used across the industry. With 13 case studies across 10 p...
03/28/2022
Today’s Innovations in TV Measurement - Q1 2022 | CASE STUDIES

Just released! Get a closer look at the innovations in being used across the industry. With 13 case studies across 10 product categories, we'll provide you with the latest thinking and data to help you choose and test your own measurement solutions.

Download 🔗 bit.ly/3qyzBwb

13 real world case studies across 10 product categories | Impact In Action

New Release! In the 3rd release of our Monthly Multicultural Insights Series, we're shining a light on the growing influ...
03/22/2022
Marketer FAQs | Leverage the influential Latina consumer through video

New Release! In the 3rd release of our Monthly Multicultural Insights Series, we're shining a light on the growing influence and buying power of Latina Americans. Download below to learn how brands can leverage this loyal audience through video content.

Answers to the most FAQs | Marketer FAQ

VAB’s Jason Wiese offers best 8 practices for marketers and insights on the opportunities presented by the pandemic-fuel...
03/15/2022
Best practices for marketers in video streaming | Articles | Quirks.com

VAB’s Jason Wiese offers best 8 practices for marketers and insights on the opportunities presented by the pandemic-fueled growth of video . Read more below.

The Video Advertising Bureau’s Jason Wiese offers insights on the opportunities presented by the pandemic-fueled growth of video streaming.

VAB is demanding that Nielsen immediately stop releasing its new more granular “Big Data” TV monthly reports because of ...
03/09/2022
VAB: Nielsen's New 'Big Data' Measure Is Flawed

VAB is demanding that Nielsen immediately stop releasing its new more granular “Big Data” TV monthly reports because of numerous methodology issues.

The VAB is demanding that Nielsen immediately stop releasing its new more granular "Big Data" TV monthly reports because of numerous methodology issues, and says Nielsen could cause confusion by offering two different measures. VAB CEO Sean Cunningham wrote in a letter to Nielsen CEO David Kenny tha...

“VAB had high hopes for big data being a big leap forward in what Nielsen’s measurement and currency can bring to market...
03/08/2022
TV trade group blasts Nielsen plan to release conflicting currencies for upfronts

“VAB had high hopes for big data being a big leap forward in what Nielsen’s measurement and currency can bring to marketers, but after in-depth analysis it’s clear to us that this first data set is rife with serious problems,” - VAB President & CEO Sean Cunningham

VAB letter says Nielsen plans to let industry trade on current panel-based ratings or conflicting 'big data' offering.

Released today! To help marketers better understand the ever-growing list of platforms, sources, data providers and meth...
03/01/2022
Simplifying Common Video Measurement Terminology

Released today! To help marketers better understand the ever-growing list of platforms, sources, data providers and methodologies, we created a comprehensive 8-page glossary of frequently used terms related to measurement and currency. Download here ➡️ bit.ly/3taF7Wk

Clarifying topics and terms | Untangling

 is a time to recognize the contributions the Black community has made to our society and culture. we shine a light on B...
02/28/2022
Engaging Black Consumers

is a time to recognize the contributions the Black community has made to our society and culture. we shine a light on Black consumers’ significant spending power and offer marketers specific ways to best engage them. Learn more below.

Developing Modern Campaigns | A Fresh Take

We are proud to be a founding member of AIMM, an organization that highlights the importance of diverse segments in corp...
02/25/2022

We are proud to be a founding member of AIMM, an organization that highlights the importance of diverse segments in corporate growth, tackling the most pressing issues in our multicultural/inclusive industry has faced. The inspiration to effect change in our industry ensures we invest smarter, think more profoundly, become more inclusive, and provide true transformative change in our industry.

We embrace equality and support efforts of diversity, equity, belonging and inclusion. We are also committed to helping ...
02/23/2022
Multicultural Marketing Resource Center

We embrace equality and support efforts of diversity, equity, belonging and inclusion. We are also committed to helping marketers create inclusive strategies with tangible, actionable insights that engage multicultural audiences. Learn more.

As always, we're here to help

VAB President & CEO Sean Cunningham joined the Beet.TV Beetcast to discuss the latest actions to improve audience metric...
02/14/2022
VAB’s Sean Cunningham Expects More TV Measurement Currencies to Flourish – Beet.TV

VAB President & CEO Sean Cunningham joined the Beet.TV Beetcast to discuss the latest actions to improve audience metrics in a way that accurately reflect the market value of advertising inventories of TV Networks. Listen below.

Television viewership underwent a significant shift in the past couple of years, as consumers sought to keep themselves entertained and informed while stuck at home. While the p...

Recent industry headlines have underscored our industry’s need to adopt more modern solutions for , but what does that f...
02/09/2022
Inside the Measurement Agenda: The Agency Perspective

Recent industry headlines have underscored our industry’s need to adopt more modern solutions for , but what does that future look like? VAB President & CEO, Sean Cunningham will talk with Celeste Castle, EVP, Head of Research, Dentsu on Tuesday 2/22 at 12PM ET to hear her perspective on the current state of TV measurement and what is most critical on the measurement agenda that will help marketers embrace its future.

Tuesday, February 22 @ 12 PM ET | Register Now

Behind Billions of Lost TV Impressions - How the  audience undercount took nearly 30 billion ad impressions out of the T...
02/09/2022
Behind Billions of Lost TV Impressions

Behind Billions of Lost TV Impressions - How the audience undercount took nearly 30 billion ad impressions out of the TV marketplace. Learn more ➡️ bit.ly/3sqDqDT

How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts

 is a time to recognize the contributions the Black community has made to our society and culture. For marketers, it’s a...
02/07/2022
Engaging Black Consumers

is a time to recognize the contributions the Black community has made to our society and culture. For marketers, it’s also a time to assess your marketing approach to ensure your brand is engaging with the community in an inclusive, relevant and authentic way. Get a look at proven ways to drive business outcomes in our Insights release, Engaging Black Consumers.

Developing Modern Campaigns | A Fresh Take

Learn more about Nielsen's latest error and how it lead to 30 billion ad impressions and $350 million worth of ad invent...
02/03/2022
Behind Billions of Lost TV Impressions

Learn more about Nielsen's latest error and how it lead to 30 billion ad impressions and $350 million worth of ad inventory disappearing from the marketplace. Download our new release in collaboration with the VAB Measurement Innovation Task Force.

How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts

02/01/2022
We are VAB

Are you a new VAB member or interested in VAB membership? Not sure what we do or how we can help? Check out this quick video.

Happy Lunar New Year! May the year of the tiger be filled with an abundance of health, prosperity, peace and togethernes...
02/01/2022

Happy Lunar New Year! May the year of the tiger be filled with an abundance of health, prosperity, peace and togetherness.

Looking to implement  into your marketing campaigns? Want to learn how streaming video can deliver on business KPI's? Ch...
01/31/2022
Streaming Video – Brand Case Studies

Looking to implement into your marketing campaigns? Want to learn how streaming video can deliver on business KPI's? Check out our latest release to get answers to the most commonly asked questions through real-world case studies. Download at the link below.

Answering your FAQs with our Insights | Marketer FAQ

See how the latest  audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the T...
01/28/2022
Behind Billions of Lost TV Impressions

See how the latest audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace. Through clear charts and analysis, learn how this impacts advertisers and media sellers.

How the Nielsen audience undercount took nearly 30 billion ad impressions out of the TV marketplace | Five Fast Facts

Our 3rd marketer FAQ release this week is-  How Can I Use  Video to Impact a Local Audience? Learn how to deliver result...
01/28/2022

Our 3rd marketer FAQ release this week is- How Can I Use Video to Impact a Local Audience? Learn how to deliver results in today's case study ➡ http://bit.ly/3fS5OsD

Our 3rd marketer FAQ release this week is-  How Can I Use  Video to Impact a Local Audience? Learn how to deliver result...
01/27/2022
Streaming Video – Brand Case Studies

Our 3rd marketer FAQ release this week is- How Can I Use Video to Impact a Local Audience? Learn how to deliver results in today's case study ➡️ bit.ly/3fS5OsD

Answering your FAQs with our Insights | Marketer FAQ

“The only thing worse than Nielsen’s admitted error of 65 consecutive weeks of undercounting TV viewing was their claim ...
01/26/2022
Nielsen Out-of-Home Error Was a Big Deal: VAB

“The only thing worse than Nielsen’s admitted error of 65 consecutive weeks of undercounting TV viewing was their claim of ‘no impact to minimal impact’ from that blunder,“ VAB president and CEO Sean Cunningham said.

30 billion impressions were uncounted leaving $350 million in unsold ads

"The marketplace should know that this undercounting was pervasive and in some of the highest profile programs and among...
01/26/2022
TV Networks Count Tens of Millions of Ad Dollars Lost in Nielsen’s Out of Home Error

"The marketplace should know that this undercounting was pervasive and in some of the highest profile programs and among the most coveted audience targets,” said Sean Cunningham, CEO the VAB

Nielsen’s yardstick is coming up short once again. A new study by the nation’s big TV networks suggests Nielsen’s efforts to count viewers watching their favorite programs in so-called “out of home…

Today we answer marketer FAQ #2 - How Can I Use  Video to Boost My Sales? Just released! Learn how in today's case study...
01/26/2022
Streaming Video – Brand Case Studies

Today we answer marketer FAQ #2 - How Can I Use Video to Boost My Sales? Just released! Learn how in today's case study ➡️ bit.ly/3fS5OsD

Answering your FAQs with our Insights | Marketer FAQ

VAB is here to help, our new 4 part release is here to answer the most FAQs with real world case studies. View now to le...
01/25/2022
Streaming Video – Brand Case Studies

VAB is here to help, our new 4 part release is here to answer the most FAQs with real world case studies. View now to learn how streaming can help marketers extend the reach of a campaign beyond ➡️ bit.ly/3fS5OsD

Answering your FAQs with our Insights | Marketer FAQ

VAB champions marketers who create inclusive plans based on  and . To help marketers develop these plans, we're proud to...
01/24/2022
What Types of Content Are Diverse Audiences More Likely to Stream?

VAB champions marketers who create inclusive plans based on and . To help marketers develop these plans, we're proud to launch a new monthly series that answer FAQs on marketing. This months release answers the question, "What Types of Content are Diverse Audiences More Likely to Stream?" Learn more ➡️ bit.ly/3tOTsKm

Answers to the most FAQs | Marketer FAQ

Explore 's Primary Opportunities and Challenges with VAB EVP Danielle DeLauro and leaders from Tatari, A+E Networks, Pub...
01/20/2022

Explore 's Primary Opportunities and Challenges with VAB EVP Danielle DeLauro and leaders from Tatari, A+E Networks, PubMatic and UM Worldwide on Weds 1/26 at 1:40 PM ET during the 2022 Connected TV Advertising Preview presented by VideoNuze! Register now ➡️ preview2022.videonuze.com

We're here to set the stage for 2022 with 5 marketing trends the industry will be talking about throughout the year. Pre...
01/13/2022
Setting the Stage for 2022

We're here to set the stage for 2022 with 5 marketing trends the industry will be talking about throughout the year. Prepare yourself for decision making in the year ahead with a closer look at measurement, media buying, and more.

5 Marketing Trends the Industry Will Be Talking About | A Fresh Take

Learn what ’s primary opportunities are, and also what challenges still need to be addressed in a panel discussion moder...
01/13/2022
Connected TV Advertising PREVIEW: 2022

Learn what ’s primary opportunities are, and also what challenges still need to be addressed in a panel discussion moderated by VAB EVP Danielle DeLauro at the 2022 Connected TV Advertising Preview presented by VideoNuze on Weds Jan 26 at 1:40 PM ET Hear from industry leaders from A+E Networks, PubMatic and UM Worldwide. Register now: https://preview2022.videonuze.com/

Discovery Buys Stake in TV Ad-Targeting Group OpenAP
01/12/2022
Discovery Buys Stake in TV Ad-Targeting Group OpenAP

Discovery Buys Stake in TV Ad-Targeting Group OpenAP

Discovery has taken a 10% stake in OpenAP, an ad-targeting group whose owners include several major television companies, executives involved said.

Just released! 5 Marketing Trends to watch in 2022! Get a critical understanding on measurement, , video consumption & m...
01/11/2022
Setting the Stage for 2022

Just released! 5 Marketing Trends to watch in 2022! Get a critical understanding on measurement, , video consumption & more to stay ahead of what’s next. Learn what they are ➡️ bit.ly/333zalb

5 Marketing Trends the Industry Will Be Talking About | A Fresh Take

We're looking forward to see which brands become new advertisers in 2022. In the meantime, you can get a closer look at ...
01/07/2022
Welcome to TV – 1st Half 2021

We're looking forward to see which brands become new advertisers in 2022. In the meantime, you can get a closer look at the $465 million spent by 162 new advertisers in the first half of 2021 in our insights piece, 'Welcome to TV.'

$465 Million in New TV Ad Spending From 162 Brands | Impact In Action

With video-on-demand a leader in addressable advertising, how can  and  collide and provide broadcast media with solid r...
01/06/2022
The InFOCUS Podcast: Marianne Vita

With video-on-demand a leader in addressable advertising, how can and collide and provide broadcast media with solid revenue opportunities in the coming years? Hear from VAB SVP, Director of Integrated Strategy & Marketing Marianne Vita on the RBR.com INFocus Podcast as she answers this question and many more. Listen below!

Of the topics that have continued to attract the attention of broadcast media’s C-Suite leaders acro

Join VAB President & CEO Sean Cunningham at TVOT Live 2022 next Tues 1/11 at 11 AM EST for a panel discussion on explori...
01/04/2022

Join VAB President & CEO Sean Cunningham at TVOT Live 2022 next Tues 1/11 at 11 AM EST for a panel discussion on exploring identity graphing and . Hear from James Shears, VP of Global Business Development, Conviva, Hamid Qayyum EVP of Products and Marketing, Stirista and Craig Berlingo Chief Product Officer, MadHive. Register for free ➡ http://events.hubilo.com/tvotlive2022/register

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Today, the TV advertising industry takes a huge step forward!

We are proud to be one of the first participating measurement solutions for XPm, TV's cross-platform measurement framework, powered by OpenID. We're joining TV networks, OpenAPTV and VAB under a shared mission: to drive innovation in cross-platform measurement to stay ahead of rapidly changing viewer consumption.

Learn more about our joint vision: https://variety.com/2021/tv/news/tv-open-ap-cross-screen-measurement-1235129669/
The VAB's Stream On report features 23 real-world case studies that demonstrate how video streaming can help drive brand success. See how two DeepIntent advertisers used CTV and online video to increase awareness among healthcare audiences.

Learn more: https://bit.ly/3jzWNXE
Gold Medalist Apolo Ohno tells me how important this year is for the country in super honest ways with all the passion he brought when representing the country in the Olympics. Just a clip from VAB IMPACT Diversity Leadership Summit. Sign up for the whole discussion when it airs Monday, June 21.

Link to register:
https://thevab.com/vab-happenings:VAB%20impact%20diversity%20leadership%20summit

VAB: Intelligence Insights Impact
The VAB: Impact Diversity Leadership Summit starts next week.

This event features 5 days of insightful presentations on the necessary values, skills and policies needed to “walk the talk” on diversity, inclusion and belonging within organizations.

Expert speakers, such as Carlos Santiago, AIMM Co-Founder & CEO, and Nancy Diaz, AIMM Director of Diversity, Equity & Inclusion, will offer creative perspectives and insight into topics that speak directly to the current conditions surrounding inclusivity across industries.

These conversations, told through industry professionals, are to inspire actionable shifts in mindset, offer practical guidance to spark meaningful action and help to create lasting change and inclusivity within our industry.

LEARN MORE AND REGISTER HERE: bit.ly/3g8audG
Join us on Thursday, June 24 at the VAB: Intelligence Insights Impact Diversity Leadership Summit to hear from O’Loughlin and other DEI leaders on how organizations are driving equity and belonging into businesses practices and everyday life. Reserve your spot below — we hope to see you there!
For audience-based TV buying inspo, VAB: Intelligence Insights Impact has compiled some great case studies, including one of ours! Learn how one healthcare company raised awareness of a new medication by engaging qualified HCPs on , exceeding expectations with 62% on-target reach. Download the ebook here: https://bit.ly/3sF18uY
Looking to deliver impact for TV campaigns? VAB: Intelligence Insights Impact has compiled a number of helpful best practices and case studies, and we're honored to be included! Download the ebook here: https://bit.ly/3sF18uY
We had a great time at the Video Leadership Summit in NYC today. Thank you VAB: Intelligence Insights Impact!
Wondering why DTC brands are coming back to TV? Find out next Tuesday, 9/24 when our very own SVP of Sales, Charlie Holmes sits down with VAB: Intelligence Insights Impact's Danielle DeLauro,
TVSquared's Jo Kinsella, Viacom's Karen Phillips, and Book of the Month's John Lippman to discuss this topic.
VAB: Intelligence Insights Impact launches its 2nd annual multiscreen ad campaign featuring the founders of Peloton & Touch of Modern appearing on 60 networks & in local markets nationwide
Today’s panel at the was a hit! Thank you to our panelists, Video Advertising Bureau's Danielle DeLauro, Team-One's Linda Ondrak Ranieri, Yonkers Honda's Bob Feinberg, and our very own, John Verre, for providing the audience with an amazing and informative session about how TV advertising remains the key in driving results.
With the highest-grossing domestic box office ever, 2018 was a record breaking year for cinema. Learn more about the power of this billion dollar ad platform & its ability to drive action by millennials & deliver outcomes for brands in Video Advertising Bureau's ‘movie trailer’ on cinema advertising! https://wi.st/2ZcWm9L
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