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Are you a new VAB member or interested in VAB membership? Not sure what we do or how we can help? Check out this quick video.
Apolo Ohno on the power of Hollywood
"I call upon the Hollywoods of the world, the marketers.... You are more powerful beyond even your own realization." - Apolo Ohno.
Watch Apolo’s session to gain actionable tips on leading by example with a powerful purpose ➡️ https://bit.ly/3g8audG #VABIMPACT
Apolo Ohno on what needs to change in the entertainment industry to better support #AAPI issues.
Sneak peak at Apolo Ohno talking to our industry about what must happen next to enact change. Watch the rare interview between Apolo and Richard Lui, Award-Winning Journalist + MSNBC Anchor next Monday 6/21 at 2pm ET. Complimentary registration here ➡️ https://bit.ly/3fXJiQ8
Dedicated Insights Page COVID-19
We’re here to help by providing research, guidance & examples of how to navigate during this global crisis. Visit our virtual Insights library to learn about how COVID-19 is impacting our industry. https://bit.ly/3bcBNiX
#FirstDayOfSpring
Happy #FirstDayofSpring! Stay positive, brighter days are ahead.
You Innovate. TV Elevates.
As a natural extension to our Insights work in the #DTC space, VAB recently launched our 2nd #Founders campaign, #YouInnovateTVElevates, with Touch of Modern & Peloton. Below watch Peloton Founder & CEO John Foley talk about how TV transformed his business exponentially.
To learn more about the campaign & to see our Touch of Modern spot, visit our revamped website: http://bit.ly/VABFounders
VAB Multiscreen TV Advertising Campaign
VAB is excited to showcase the launch of our 2nd annual founders campaign featuring John Foley, Founder & CEO of Peloton, & Jerry Hum, CEO & Co-Founder of Touch of Modern. See our new creative featuring Peloton below, or learn more about the campaign and see our Touch of Modern spot on our revamped website: https://thevab.com/ad-campaign
#YouInnovateTVElevates
What's Moving the Needle in 2019?
Measurement of full-funnel #attribution for TV, as well as the perfect combination of Linear TV & OTT, are what's moving the needle in 2019 according to VAB EVP Danielle Delauro. Learn why in our latest attribution guide (http://bit.ly/DirectOutcomes) & in our Linear + OTT guide (http://bit.ly/LinearOTT)
VAB's 2019 Founders Ad Campaign
As a natural extension to our continuing Insights work in the DTC space, today we’re launching Year Two of our Founders ad campaign which underscores the pivotal role that television plays in business growth. Through the authentic voices of their founders, this year’s campaign profiles the inspiring stories of Touch of Modern and Peloton - two digital-native, profitable brands for whom television quickly became an integral component of their marketing mix.
See our newest TV ad featuring Jerry Hum, Founder and CEO, Touch of Modern, launching today across premium video platforms including linear TV, VOD and TV Everywhere apps. Also, keep an eye out for our next ad featuring John Foley, Peloton’s Founder, launching in early July.
See How Cinema Advertising Drives Millennials To Take Action
With the highest-grossing domestic box office ever, 2018 was a record breaking year for #cinema. Learn more about the power of this billion dollar ad platform & its ability to drive action by #millennials & deliver outcomes for brands in our ‘movie trailer’ on cinema advertising!
The Evolution of FAANG
Our #ChartoftheWeek is our animated infographic, The Evolution of #FAANG. Digital giants #Facebook, #Amazon, #Apple, #Netflix & #Google have repeatedly increased their investment in TV advertising. In 2018 #FAANG collectively would now rank as the #2 TV spender in the U.S. behind only P&G
The Evolution of FAANG
Where do the biggest #tech companies in the world go when they need #marketing results? #Television
FAANG is now the US’s #2 largest #TV advertiser. Take a look at the growth of FAANG #TVAdvertising spending over the years in our new infographic.
Cinema: Driving Action By Millennials, Delivering Outcomes For Brands
Want to learn more about the power of this billion dollar ad platform and its ability to drive action by millennials and deliver outcomes for brands?
Watch our ‘movie trailer’ on cinema advertising!
Screenvision Media National CineMedia - NCM
TV's Attention Advantage
#DidYouKnow TV has 2x the active viewing of #YouTube & 15x that of #Facebook during an average ad second? It’s this attention advantage that enables TV advertising to drive greater purchase intent compared to YouTube or Facebook. View our animated infographic to learn more!
2018 Video Advertising Campaign Results
In 2018, the VAB ran an industry-first, cross-screen video ad campaign. Check out this short video recap showcasing the results of our campaign and how it influenced key business decision makers on the ability of TV to drive business growth!
How Do Linear TV and Ad-Supported OTT Work Together? | Video
As a complement to our report, "Linear TV and OTT: Living Together in Harmony", watch this short video to learn how, when used in combination, they deliver more to marketers: More Engagement, More Reach, & More Business Outcomes.
Download the full report here: https://bit.ly/2zxalfv
Listen to the webinar here: https://wi.st/2FVKXnQ
Happy World TV Day!
Today on #WorldTVDay we celebrate how TV touches millions of viewers every day & gathers us around common interests. TV plays a central part in our daily lives. In a world of evolving technology & countless information sources, quality & objectivity remain TV’s key values.
Automotive TV Spend Drives Digital Interactions Across Top Brands
This short video showcases the topline insights from our recently released report -“A Look Under the Hood: How TV Drives Digital Interactions for Automotive” — which explores the effect of TV spend on key digital metrics like website traffic, searches, social conversations and online video views for the top automotive manufacturers.
Find the full report here: https://bit.ly/2BdOSeS
Committed: Exploring Millennials’ Meaningful Relationship With TV Programming – Video Recap
Haven't had a chance to check out our latest report "Committed: Exploring Millennials’ Meaningful Relationship With TV Programming"?
Just watch this short video with the best insights, or find the full report here: https://bit.ly/2NWsI5T