VAB: Intelligence Insights Impact

VAB: Intelligence Insights Impact VAB helps brand leaders navigate through our technology-rich, data fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow.

VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today andinspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superior and authentic content that continually inspires. Audaciously curious, yet pragmatic in our approach we provide unrivaled access as we uncover trends and tackle topics that will drive business value. Our deep commitment to unparalleled research and analysis combined with our investigative approach and unique voice is at the core of who we are and infuses everything we do. VAB is an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions that maximize returns, solve business challenges and drive overall growth.

Thank you to all who attended #VABINSPIRE Session 3 'Should I continue to advertise during this time of economic uncerta...
06/04/2020

Thank you to all who attended #VABINSPIRE Session 3 'Should I continue to advertise during this time of economic uncertainty?' Head to our page for the full discussion & be sure to catch our next session on 6/9! ▶ bit.ly/3gRpr3y

VAB: Intelligence Insights Impact
06/04/2020

VAB: Intelligence Insights Impact

We're continuing #VABINSPIRE today at 12:30 w/ Session 3, 'Should I Continue to Advertise During This Time of Economic U...
06/04/2020

We're continuing #VABINSPIRE today at 12:30 w/ Session 3, 'Should I Continue to Advertise During This Time of Economic Uncertainty'. VAB's Danielle DeLauro & Jason Wiese will share data & insights above & beyond what was provided in our recent Marketer's Guie. Register here: https://bit.ly/3dqFXoV

06/02/2020
Session 3: Should I continue to advertise during this time of economic uncertainty?

"Right now, some sectors will have no choice but to cut back or go dark, w/closures or supply chain issues making it impossible to do business,” says VAB's Jason Wiese. “However, for the other categories whose sales are impacted but can function, this is a crucial time." Did you sign up for Session 3 of #VABINSPIRE? Jason & VAB EVP Danielle DeLauro will share guidance & provide an in depth look at real world examples of how #brands navigated a #recession & emerged stronger. Register here▶️ https://bit.ly/3gN9xXT

As brands struggle to function under economic downtown, the question of “should I spend” is one many marketers and brand leaders are struggling with. In this session, we will provide clear data that can help you advocate for your budgets and campaigns. • A historical perspective – what do pr...

Hotels.com returns to #TV with a new campaign featuring Captain Obvious... Find out why this is obviously smart in our r...
06/01/2020
Hotels.com returns to travel marketing in new TV campaign

Hotels.com returns to #TV with a new campaign featuring Captain Obvious... Find out why this is obviously smart in our recent report,"Keep Calm and Advertise On" ▶ bit.ly/2TmF6O2

Captain Obvious asks consumers if they remember places.

Session 2 of #VABINSPIRE is 4 days away! VAB's Marianne Vita will chat with leaders from Ampersand, MAGNA Global & Modi ...
05/29/2020

Session 2 of #VABINSPIRE is 4 days away! VAB's Marianne Vita will chat with leaders from Ampersand, MAGNA Global & Modi Media and cover all you need to know about addressable #advertising. Register here: https://bit.ly/3caaUMB

Thank you to all who attended session 1 of #VABINSPIRE. Stay tuned for the full video & be sure to check out our registr...
05/29/2020

Thank you to all who attended session 1 of #VABINSPIRE. Stay tuned for the full video & be sure to check out our registration page for upcoming sessions!▶️ https://bit.ly/2SVDrim

Session 1 of #VABINSPIRE begins tomorrow at 12:30 EST! VAB's Marianne Vita and Xandr's Charlotte Lipman will kick it off...
05/27/2020

Session 1 of #VABINSPIRE begins tomorrow at 12:30 EST! VAB's Marianne Vita and Xandr's Charlotte Lipman will kick it off, discussing #TV viewing in the time of #COVID19. Register here: https://bit.ly/2AtZLt5

Go all in or wait and see? #Marketers have tough budgeting decisions to make right now. VAB CEO Sean Cunningham knows wh...
05/27/2020
COVID-19 Sliding Doors: The One Decision That Can Change The Fate of Brands

Go all in or wait and see? #Marketers have tough budgeting decisions to make right now. VAB CEO Sean Cunningham knows where to find 100 years of #data that can help. https://bit.ly/3d7ZyKv

It comes down to one decision. Tracing backwards from a set of best outcomes in any story, it is often easy to isolate one stay or go decision that caused fate to arc steadily upwards or conversely trudge towards a more tepid fate.

05/22/2020
Session 1: What is TV Viewing like in the time of COVID-19? How many people are watching, how much and when?

Get ready! Our new online learning series, #VABINSPIRE, starts on 5/28! We'll be kicking it off with Xandr, discussing how you can best adapt your #media strategy for the “new normal.” Save your spot here! https://bit.ly/2zT8ILY

We bring you the latest TV consumption data – and what the implications are for your plan. Within this session, you’ll learn how you can best adapt your strategy to the “new normal.” We’ll discuss: • The new normal of messaging • The new normal of audience scale • The new normal of w...

It's not too late to register for Ampersand's Partner + Insights series today. Tune in at 4:30 to hear VAB's Danielle De...
05/21/2020
Welcome! You are invited to join a webinar: Partners+Insights: VAB. After registering, you will receive a confirmation email about joining the webinar.

It's not too late to register for Ampersand's Partner + Insights series today. Tune in at 4:30 to hear VAB's Danielle DeLauro chat w/ Marion Hargett as they discuss how we can better understand & solve for marketer and consumer challenges. https://bit.ly/3bs24cW

Moving Forward Together Ampersand Partners+Insights VAB Danielle Delauro, EVP

VAB's Sean Cunningham explains why PepsiCo's Frito-Lay #TV ad was VERY smart #marketing. Find out why here. https://bit....
05/21/2020
Higher-Order Cheetos Ads? It's Very Smart Marketing

VAB's Sean Cunningham explains why PepsiCo's Frito-Lay #TV ad was VERY smart #marketing. Find out why here. https://bit.ly/3ea1H8K

Frito-Lay’s newest 60-second It’s About People multiscreen TV ad includes the coronavirus crisis relevant qualifier of "The world doesn’t need brands to tell us how to think and feel.” The message then pivots and states, “The world needs brands to take action.

Get ready! Our new online learning series, #VABINSPIRE, starts on 5/28! We'll be kicking it off w/ Xandr, discussing how...
05/19/2020

Get ready! Our new online learning series, #VABINSPIRE, starts on 5/28! We'll be kicking it off w/ Xandr, discussing how you can best adapt your #media strategy for the “new normal.” Save your spot here! https://bit.ly/2AtZLt

We just released a comprehensive analysis demonstrating the #marketing principles & historical examples of how #brands t...
05/19/2020
VAB's Analysis of 100 Years of Economic Data Reveals Effect of Advertising Investment During Health Crises and Recessions

We just released a comprehensive analysis demonstrating the #marketing principles & historical examples of how #brands thrive – & fail – in times of crisis. For guidance on how you can defend your budget & turn a recessionary period into a catalyst for growth, download our latest guide here▶️ https://bit.ly/2ZviJtV

#advertising #economy #recession
https://prn.to/2XekGb0

/PRNewswire/ -- VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of...

Spending on 2020 #political ads is expected to reach $6.7B, with the majority of dollars estimated at $4.7B going to bro...
05/18/2020
Money still pouring into election ads

Spending on 2020 #political ads is expected to reach $6.7B, with the majority of dollars estimated at $4.7B going to broadcast & cable TV per Axios' Sara Fisher. Find out why candidates rely on #TV ads to capture "The Path to Victory" in our report ▶️ http://bit.ly/PoliticalSpend

https://bit.ly/36be69r

Political advertising around the 2020 election is forecast to reach $6.7 billion this cycle.

In our most recent partner guidance series, we showcased  Marketing Architects's new offering, Rapid TV, which enables m...
05/18/2020

In our most recent partner guidance series, we showcased
Marketing Architects's new offering, Rapid TV, which enables marketers to develop well-informed schedules & get their business on air efficiently & quickly – often within days. Check it out here: https://bit.ly/2LFOQ1

In our recent partner guidance series, we showcased NBCUniversal Checkout, One Platform's new commerce engine that grant...
05/15/2020

In our recent partner guidance series, we showcased NBCUniversal Checkout, One Platform's new commerce engine that grants any biz the ability to set up shop in one place & instantly reach nearly all Americans w/ a single integration. Learn more here!▶️ https://bit.ly/2z00MIV

Did you see our latest analyses in your inbox this morning? We're sharing fresh updates on what #sports fans watch, how ...
05/14/2020

Did you see our latest analyses in your inbox this morning? We're sharing fresh updates on what #sports fans watch, how consumers are expanding #video viewing habits & how brands are changing messages during the pandemic. Grab a ☕ & take a read▶️ https://bit.ly/2x74UWC

05/12/2020
Ad Age

Join Ad Age's live 'TV Pivot' event at 1pm to hear VAB board members FOX TV's Marianne Gambelli, Discovery Inc's Jon Steinlauf & WarnerMedia's Joe Hogan share their thoughts w/ Jeanine Poggi on how the pandemic is changing the television biz.

Broadcast, cable and digital TV sales leaders share how they're rethinking their offerings and brand marketers chat about COVID-19's impact on their advertising plans.

You asked & we're delivering! Introducing our new virtual series, #VABINSPIRE. In these 30-minute sessions, we’ll talk w...
05/11/2020

You asked & we're delivering! Introducing our new virtual series, #VABINSPIRE. In these 30-minute sessions, we’ll talk w/ industry leaders about the trends impacting current brand marketing & media strategies. Register here for one session, all or somewhere in between! #Spring2020 https://bit.ly/2SVDrim

This Thursday, VAB President & CEO Sean Cunningham will join Lindsey Clay of Thinkbox & The Global TV Group to discuss t...
05/05/2020
Welcome! You are invited to join a webinar: Online Talk with The Global TV Group: Lindsey Clay (Thinkbox) & Sean Cunningham (VAB). After registering, you will receive a confirmation email about joining the webinar.

This Thursday, VAB President & CEO Sean Cunningham will join Lindsey Clay of Thinkbox & The Global TV Group to discuss the expected short, medium and long-term impact of the current crisis on the #advertising industry. Register here ▶️ https://bit.ly/35AYwn6

We are thrilled to share the Global TV Group’s perspective on the current crisis and welcome Lindsey Clay (President Global TV Group, CEO Thinkbox) and Sean Cunningham (Vice-President Global TV Group, President & CEO Video Advertising Bureau) to our next session. During this webinar, Sean and Lind...

What content are #sports fans turning to? Slides 20 - 27 of our latest custom study dive into viewership trends & provid...
05/04/2020
Covid-19: US sports fans stay loyal to TV

What content are #sports fans turning to? Slides 20 - 27 of our latest custom study dive into viewership trends & provide an overview of the opportunities to engage & reach this audience in new ways▶️ https://bit.ly/2VUuV5f

https://bit.ly/3fjz0Yd

In research examining how media is helping Americans cope during coronavirus, VAB has found viewers have expanded outside their comfort zones

Want to know what everyone’s talking about? Take a look at Twitter. Over a 4-week period, we found that premium video co...
05/01/2020
#VideoIsSocial #Ep5 #HolidaySeason

Want to know what everyone’s talking about? Take a look at Twitter. Over a 4-week period, we found that premium video content accounted for 80% of the top 10 twitter trending topics during primetime. #VideoIsSocial

https://bit.ly/2z3dXIM

How Premium Video Leads Online Conversations | Insights Report

To help you navigate the changes currently impacting our industry, we’ve extended our Insights member benefits to our ma...
05/01/2020

To help you navigate the changes currently impacting our industry, we’ve extended our Insights member benefits to our marketing community. If you don't have a VAB account, sign up now to be among the first to receive the latest data & trend info, for free! http://bit.ly/FREEdata

#ICYMI our President & CEO Sean Cunningham recently participated in the #TVGlobalView streaming event. For a universal v...
04/30/2020

#ICYMI our President & CEO Sean Cunningham recently participated in the #TVGlobalView streaming event. For a universal view on #COVID19 & how advertisers & consumers are responding, watch the webinar here
▶️ https://bit.ly/35k0gkz Egta Association of TV & Radio Sales Houses

"With more time on their hands & an increasing reliance on technology, people have expanded outside their comfort zones ...
04/30/2020
Consumers Respond to Positive COVID Advertising: Study

"With more time on their hands & an increasing reliance on technology, people have expanded outside their comfort zones exploring new media & discovering the full functionality of their existing devices such as their smart TV,” says VAB SVP Kathy Grey. View our newly released custom study for actionable insights that will help strengthen your brand ▶️ https://bit.ly/2VUuV5f

https://bit.ly/3aRSsYo

55% more likely to buy from brand helping communities

What are the current trends in #media & are there opportunities around increased adoption of new tech, devices & platfor...
04/30/2020
As Time Goes By

What are the current trends in #media & are there opportunities around increased adoption of new tech, devices & platforms? Our custom study will answer these questions & more, providing you with actionable insights to strengthen your #brand. https://bit.ly/2VUuV5f #COVID19 #mediaplanning

How Media Consumption Is Helping America Cope | COVID-19 Insights

Check out iSpot.tv's recent executive overview on trends extracted from measuring the delivery of billions of ad impress...
04/28/2020

Check out iSpot.tv's recent executive overview on trends extracted from measuring the delivery of billions of ad impressions, millions of business outcome events & hundreds of new #COVID19 themed creatives taking place on linear, VOD, & CTV. #TVAdvertising #iSpottv

https://bit.ly/34XeMPl #iSpottv

What is the correlation between ad spend & consumer action? For real brand examples on why it's more critical than ever ...
04/27/2020

What is the correlation between ad spend & consumer action? For real brand examples on why it's more critical than ever to see the impact that #tvadvertising can have on igniting consumer action & driving business outcomes, check out our report here: https://bit.ly/2yMnV0X

#DYK monthly #podcast listeners increased 23% YoY, w/ an estimated 90 million people having listened to a podcast in Feb...
04/27/2020

#DYK monthly #podcast listeners increased 23% YoY, w/ an estimated 90 million people having listened to a podcast in Feb 2019 alone? Audio #streaming on mobile devices is rapidly growing. View our quarterly report for an overview on media consumption & trends ▶️ https://bit.ly/2VIvGhv

#Media #advertising

To uncover how brands are adapting to new viewing & response patterns, TVSquared analyzed #TV #ad spend & performance du...
04/27/2020

To uncover how brands are adapting to new viewing & response patterns, TVSquared analyzed #TV #ad spend & performance during the month of March. View their report findings, including info about specific verticals & industries. https://bit.ly/2W1Kh6G

#COVID19 #TVadvertising

Our Resource Guide to #covid19, is exclusive for VAB members & is available on our site. The guide outlines the most com...
04/27/2020

Our Resource Guide to #covid19, is exclusive for VAB members & is available on our site. The guide outlines the most common questions #marketers are asking during the pandemic & includes helpful answers w/ supporting data & content. View here: https://bit.ly/2VZAsGg

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The VAB’s mission is to provide marketers with industry-defining data, actionable thought leadership and planning tools to navigate and optimize the ever-expanding world of premium multiscreen video content.

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