VAB: Intelligence Insights Impact

VAB: Intelligence Insights Impact VAB helps brand leaders navigate through our technology-rich, data fueled world through industry-defining insights and custom analysis as we address the challenges of today and inspire conversations of tomorrow.
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VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today andinspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superio

VAB helps brand leaders navigate through our technology-rich, data-fueled world through industry-defining insights and custom analysis as we address the challenges of today andinspire conversations of tomorrow. We are driven by clear values that spark the very best forward thinking and impactful collaboration. We are fearless in embracing the unknown and pushing the boundaries to put forth superio

Operating as usual

#Millenials are facing a debt crisis, nearly doubling their debt over the last 5 years, while those in older generations...
07/09/2021

#Millenials are facing a debt crisis, nearly doubling their debt over the last 5 years, while those in older generations like baby boomers and the silent generation have managed to reduce theirs. Learn more about the spending implications of this trend and others affecting young adults in our new Marketer’s Guide, “Delayed Adulthood.” Download now ➡️ https://bit.ly/3zJmk7c

#Millenials are facing a debt crisis, nearly doubling their debt over the last 5 years, while those in older generations like baby boomers and the silent generation have managed to reduce theirs. Learn more about the spending implications of this trend and others affecting young adults in our new Marketer’s Guide, “Delayed Adulthood.” Download now ➡️ https://bit.ly/3zJmk7c

It’s not as simple as “reaching” specific cultural groups, it’s about doing so in the most authentic manner possible, sa...
07/08/2021
WATCH NOW: VAB IMPACT Diversity Leadership Summit

It’s not as simple as “reaching” specific cultural groups, it’s about doing so in the most authentic manner possible, says Zulema Baez of AdsMovil. Watch the #VABIMPACT session below more about the business and brand benefits of #authenticity.

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

Did you know that 283 new advertisers entered the TV marketplace during #COVID19 with relevant products and services loo...
07/08/2021
Welcome to TV

Did you know that 283 new advertisers entered the TV marketplace during #COVID19 with relevant products and services looking to engage consumers and spur sales during the pandemic? Download our report “Welcome to TV” and learn more about the brands behind the $1.3 billion TV investment this past year.

$1.3 Billion in New TV Ad Spending From 283 Brands | Impact In Action

How does The Clorox Company ensure they’re on top of their cultural insights? They ensure that they’re creating everythi...
07/07/2021
WATCH NOW: VAB IMPACT Diversity Leadership Summit

How does The Clorox Company ensure they’re on top of their cultural insights? They ensure that they’re creating everything with culture in mind at the start of the process and utilize a dedicated team that regularly speaks with consumers. Watch #VABIMPACT session “Advancing Cultural Journeys in Marketing & Advertising” to learn more.

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

Released today! This new piece outlines all of the actionable takeaways from the #VABIMPACT Diversity Leadership Summit....
07/07/2021
Actionable Insights from VAB IMPACT Diversity Leadership Summit

Released today! This new piece outlines all of the actionable takeaways from the #VABIMPACT Diversity Leadership Summit. Download the report below to learn invaluable insights and gain inspiration from the 30+ leaders who took part in our summit.

Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond | A Fresh Take On

“We’ve generally seen from marketers test audience-based TV buying for around 6 months before they shift it towards a mo...
07/06/2021

“We’ve generally seen from marketers test audience-based TV buying for around 6 months before they shift it towards a more permanent strategy. This shows that they’re seeing pretty quick results from the practice” - Jason Weise, VAB, SVP, Director of Strategic Insights. View the webinar here ➡️ https://bit.ly/3y5qJQO #audiencebasedbuying

“We’ve generally seen from marketers test audience-based TV buying for around 6 months before they shift it towards a more permanent strategy. This shows that they’re seeing pretty quick results from the practice” - Jason Weise, VAB, SVP, Director of Strategic Insights. View the webinar here ➡️ https://bit.ly/3y5qJQO #audiencebasedbuying

Learn how leading brands Zola, Bonobos, Sam Adams and Tylenol are reaching LGBTQ+ consumers. Sean Cunningham, VAB CEO sh...
07/02/2021
Pride TV Summit 2021

Learn how leading brands Zola, Bonobos, Sam Adams and Tylenol are reaching LGBTQ+ consumers. Sean Cunningham, VAB CEO shares case studies from 4 different campaigns and the strategies that resonate the most with consumers & drive greater business outcomes for brands. Watch now at the link below. #PrideTVSummit

Pride TV Summit provides a unique opportunity to explore the recent advances in the evolution of television’s LGBTQ characters and storylines. June 23, 2021 | Pride TV Summit

Learn how leading brands Zola, Bonobos, Sam Adams and Tylenol are reaching LGBTQ+ consumers. Sean Cunningham, VAB CEO sh...
07/02/2021
Pride TV Summit 2021

Learn how leading brands Zola, Bonobos, Sam Adams and Tylenol are reaching LGBTQ+ consumers. Sean Cunningham, VAB CEO shares case studies from 4 different campaigns and the strategies that resonate the most with consumers & drive greater business outcomes for brands. Watch now at the link below. #PrideTVSummit

Pride TV Summit provides a unique opportunity to explore the recent advances in the evolution of television’s LGBTQ characters and storylines. June 23, 2021 | Pride TV Summit

During the #VABIMPACT Diversity Leadership Summit, Susie Graham, VP, Product at iSpot reviewed and discussed lessons fro...
07/01/2021
WATCH NOW: VAB IMPACT Diversity Leadership Summit

During the #VABIMPACT Diversity Leadership Summit, Susie Graham, VP, Product at iSpot reviewed and discussed lessons from the new wave of diverse and inclusive messaging in TV and video ads. Watch the full session here ➡️ https://bit.ly/3g8audG

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

“The appetite and outlook for addressable TV advertising is strong, and industry forces such as Go Addressable are instr...
07/01/2021
Cable MSOs back Go Addressable TV advertising initiative

“The appetite and outlook for addressable TV advertising is strong, and industry forces such as Go Addressable are instrumental in resolving existing challenges and helping to pave the way forward for the industry, which is currently at an inflection point – with audience-based buying growing dramatically.” -Sean Cunningham, VAB CEO

The industry collaboration will seek to address the challenges facing the addressable TV ecosystem and recommend solutions while protecting personal information.

During the #VABIMPACT Diversity Leadership Summit, Marissa Price, SVP of Client Services at Sightly and Edwina Morales, ...
06/30/2021
WATCH NOW: VAB IMPACT Diversity Leadership Summit

During the #VABIMPACT Diversity Leadership Summit, Marissa Price, SVP of Client Services at Sightly and Edwina Morales, Media Director at Horizon Media discussed their approach to fostering inclusive workplaces and promoting diversity across the industry. You can watch their full session here ➡️ https://bit.ly/3g8audG

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

Our new marketer’s guide, “Delayed Adulthood”, or adults holding off on achieving key milestones like buying a home, get...
06/30/2021
Delayed Adulthood - Download Now

Our new marketer’s guide, “Delayed Adulthood”, or adults holding off on achieving key milestones like buying a home, getting married, or having children proves that assumptions of what people buy based on age no longer apply. Consider an audience-first targeting approach that focuses on life stage, characteristics and habits. Learn more here ➡️ https://bit.ly/3zJmk7c

How Younger & Older Generations Are Achieving 'Life Milestones' at Their Own Pace | Marketer's Guide

To assess the impact COVID-19 had on #CTV, and understand the acceleration happening as we enter a post-pandemic world, ...
06/30/2021
Insights: CTV Accelerated - Keeping Up with the New Pace of Change | TVSquared

To assess the impact COVID-19 had on #CTV, and understand the acceleration happening as we enter a post-pandemic world, TVSquared analyzed billions of ad impressions across 20 advertiser categories from January 2020-May 2021. Learn more below.

Download CTV insights to understand more about TVSquared’s scale and the adoption and acceleration in streaming advertising.

Welcome new VAB member Sightly, a marketing and media technology company, focusing on digital video advertising and anal...
06/29/2021
Home - Sightly

Welcome new VAB member Sightly, a marketing and media technology company, focusing on digital video advertising and analytics. They use data science and expert human know-how to maximize outcomes and align each customer's Brand Mentality™ at speed, no matter what lies ahead. Learn more at sightly.com

Sightly's video advertising platform uses people-centered targeting to match viewers with the most relevant personalized video ads. Learn more.

Our #VABIMPACT Diversity Leadership Summit was last week! If you missed it, you can view the sessions below. Learn from ...
06/29/2021
WATCH NOW: VAB IMPACT Diversity Leadership Summit, June 21-25!

Our #VABIMPACT Diversity Leadership Summit was last week! If you missed it, you can view the sessions below. Learn from brand and industry leaders as we work together to illuminate the path forward on prioritizing #diversity, driving #inclusivity, and instilling a feeling of belonging in the workplace, in the industry, in our lives and beyond.

Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!

Welcome new VAB member AdsMovil - A pioneer and leader in the innovation of digital advertising solutions dedicated to r...
06/28/2021

Welcome new VAB member AdsMovil - A pioneer and leader in the innovation of digital advertising solutions dedicated to reaching and engaging Hispanics in the U.S., Latin America and Spain. Learn more about Adsmovil here ➡️ https://adsmovil.com/en/

Welcome new VAB member AdsMovil - A pioneer and leader in the innovation of digital advertising solutions dedicated to reaching and engaging Hispanics in the U.S., Latin America and Spain. Learn more about Adsmovil here ➡️ https://adsmovil.com/en/

Our recently released Marketer’s Guide, An Insider’s Look, Why Brands and Agencies are Shifting to Audience-Based TV Buy...
06/28/2021
An Insider's Look - Download Now

Our recently released Marketer’s Guide, An Insider’s Look, Why Brands and Agencies are Shifting to Audience-Based TV Buying shares how your peers are evolving their buying strategies, shifting their investment priorities and re-imagining their infrastructure to prepare themselves for innovation. Download the report below. #audiencebasedbuying

Why Brands and Agencies are Shifting to Audience-Based TV Buying | Marketer's Guide

The #VABIMPACT Diversity Leadership Summit has come to an end! To those that took time out of your busy days to attend o...
06/25/2021

The #VABIMPACT Diversity Leadership Summit has come to an end! To those that took time out of your busy days to attend our panels, thank you. If you were unable to attend, or would like re-watch sessions, they will be available on our website next week.

We want to thank all of the inspiring speakers that spoke at our summit this week! And thank you to our partner ANA AIMM, our sponsor Univision Communications Inc. and daily sponsor A+E Networks! We appreciate everyone’s support and look forward to continuing the conversation. For more ➡️ https://bit.ly/3g8audG

The #VABIMPACT Diversity Leadership Summit has come to an end! To those that took time out of your busy days to attend our panels, thank you. If you were unable to attend, or would like re-watch sessions, they will be available on our website next week.

We want to thank all of the inspiring speakers that spoke at our summit this week! And thank you to our partner ANA AIMM, our sponsor Univision Communications Inc. and daily sponsor A+E Networks! We appreciate everyone’s support and look forward to continuing the conversation. For more ➡️ https://bit.ly/3g8audG

Congratulations to the winner of the Young Rising Star Award, Edwina Morales! Your achievements in furthering diversity,...
06/25/2021
2021 VAB Young Rising Star Award Winner!

Congratulations to the winner of the Young Rising Star Award, Edwina Morales! Your achievements in furthering diversity, inclusion and belonging in our industry are outstanding. We applaud you. More on Edwina and the honorees here ➡️ https://bit.ly/3dfJGHY

View the recipient and honorees of the 2021 VAB Young Rising Star award!

The final session of the #VABIMPACT Diversity Leadership Summit is beginning in just 20 minutes. Afterwords, the recipie...
06/25/2021
Day 5 of 5- Getting Inspired: Success stories and Real-world Insights and Perspectives - Jun 25 | Hopin

The final session of the #VABIMPACT Diversity Leadership Summit is beginning in just 20 minutes. Afterwords, the recipients of our Young Rising Stars awards will be announced! Register to attend for free at the link below.

Get tickets to Day 5 of 5- Getting Inspired: Success stories and Real-world Insights and Perspectives, taking place 06/25/2021. Hopin is your source for engaging events and experiences.

The Young Rising Star Award will be announced TODAY by Danielle DeLauro, VAB EVP! Tune in after Session 2 at 1:15pm ET t...
06/25/2021

The Young Rising Star Award will be announced TODAY by Danielle DeLauro, VAB EVP! Tune in after Session 2 at 1:15pm ET today to see who is recognized for their work, passion and commitment that has helped advance #diversity, inclusion and belonging in the industry. Free registration ➡️ https://bit.ly/3zgvSX5

The Young Rising Star Award will be announced TODAY by Danielle DeLauro, VAB EVP! Tune in after Session 2 at 1:15pm ET today to see who is recognized for their work, passion and commitment that has helped advance #diversity, inclusion and belonging in the industry. Free registration ➡️ https://bit.ly/3zgvSX5

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President...
06/25/2021

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President of AAAZA, Inc. and Chelsea Sanders, VP Brand at Refinery29's Unbothered on unconscious bias, confronting tough conversations and what we need to unlearn. Hear their fresh perspectives and actionable insights - Register (for free) here ➡️ https://bit.ly/3zgvSX5

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President of AAAZA, Inc. and Chelsea Sanders, VP Brand at Refinery29's Unbothered on unconscious bias, confronting tough conversations and what we need to unlearn. Hear their fresh perspectives and actionable insights - Register (for free) here ➡️ https://bit.ly/3zgvSX5

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President...
06/25/2021

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President of AAAZA, Inc and Chelsea Sanders, VP Brand at Refinery29's Unbothered on unconscious bias, confronting tough conversations and what we need to unlearn. Hear their fresh perspectives and actionable insights - Register (for free) here ➡️ https://bit.ly/3zgvSX5

Today at 1:15pm ET, Nellie Chung, VP Marketing & Partnerships at VAB has an important discussion with Jay Kim, President of AAAZA, Inc and Chelsea Sanders, VP Brand at Refinery29's Unbothered on unconscious bias, confronting tough conversations and what we need to unlearn. Hear their fresh perspectives and actionable insights - Register (for free) here ➡️ https://bit.ly/3zgvSX5

Our first session today is in conversation with Adam Lewinson, Tubi COO at 1pm ET. He talks with Rasheeda Garner about t...
06/25/2021

Our first session today is in conversation with Adam Lewinson, Tubi COO at 1pm ET. He talks with Rasheeda Garner about the importance of diverse storytelling from in front of and behind the camera as well as audience accessibility. Complimentary registration here ➡️ https://bit.ly/3zgvSX5

Our first session today is in conversation with Adam Lewinson, Tubi COO at 1pm ET. He talks with Rasheeda Garner about the importance of diverse storytelling from in front of and behind the camera as well as audience accessibility. Complimentary registration here ➡️ https://bit.ly/3zgvSX5

We are announcing the winner of the Young Rising Star Award today! Tune in at the link below after Session 2 at 1:15pm E...
06/25/2021

We are announcing the winner of the Young Rising Star Award today! Tune in at the link below after Session 2 at 1:15pm ET today to see who is recognized for their passion, commitment. https://bit.ly/3zgvSX5

We are announcing the winner of the Young Rising Star Award today! Tune in at the link below after Session 2 at 1:15pm ET today to see who is recognized for their passion, commitment. https://bit.ly/3zgvSX5

Today is the LAST DAY of the #VABIMPACT Diversity Leadership Summit!  Register for free below.      Today's Schedule: Se...
06/25/2021

Today is the LAST DAY of the #VABIMPACT Diversity Leadership Summit! Register for free below.
Today's Schedule:
Session 1: In Conversation with Tubi - 1:00 PM - 1:10 PM EDT
🔵 Featuring Adam Lewinson and Rasheeda Garner of Tubi

Session 2: Leading the conversation Through Fresh Perspectives and Actionable Guidance - 1:15 PM - 2:00 PM EDT
🔵 Featuring Nellie Chung at VAB, Jay Kim at AAAZA, Inc and Chelsea Sanders at Refinery29

If you haven't registered for Day 5, you can do so for free here ➡️ https://bit.ly/3zgvSX5

Today is the LAST DAY of the #VABIMPACT Diversity Leadership Summit! Register for free below.
Today's Schedule:
Session 1: In Conversation with Tubi - 1:00 PM - 1:10 PM EDT
🔵 Featuring Adam Lewinson and Rasheeda Garner of Tubi

Session 2: Leading the conversation Through Fresh Perspectives and Actionable Guidance - 1:15 PM - 2:00 PM EDT
🔵 Featuring Nellie Chung at VAB, Jay Kim at AAAZA, Inc and Chelsea Sanders at Refinery29

If you haven't registered for Day 5, you can do so for free here ➡️ https://bit.ly/3zgvSX5

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The VAB’s mission is to provide marketers with industry-defining data, actionable thought leadership and planning tools to navigate and optimize the ever-expanding world of premium multiscreen video content.

In collaboration with our member partners, the VAB champions the undeniable power of premium video advertising.

The VAB is overseen by an esteemed Board of Directors comprised of Ad Sales Presidents from our member companies.

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