As was agreed, we are publishing the next part of the previous post. Thank you for being so curious.
So, which tools are also available to SERM service?
4️⃣ Classic offline reputation management tools, which now are used online: press releases, hidden advertising, announcements of large-scale actions.
5️⃣ Reputational Search Engine Marketing.
Not only dissatisfied customers can write negative reviews. They are left behind by envious competitors and offended employees. You can contact the site moderator and remove negative reviews, but it's easier to use reverse SEO.
❗️To do this, collect and publish real positive comments on news resources, industry forums and blogs. The sites are promoted to the TOP of the search results using SEO tools and displace negative sites.
Keep improving the quality of the product and service in order to get good comments, and then publish them online and build a positive reputation.
6️⃣ Reputation management on the official website of the company.
Create branding content: publish articles about the company, keep a blog, create a section for reviews.
❓Which of the above you have used or using? Share in the comments how effective they were!
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