GroupM, part of WPP, is the leading global media investment management operation serving as the parent company to Mindshare, MEC, MediaCom & Maxus.
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GroupM, part of WPP, is the leading global media
investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
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Tomorrow’s generation of thought leaders, insight experts, and innovation icons converged on New York for two "illuminating" days to discuss ‘What’s Next’, and we sparked #GroupMWN discussion with this intro video!
Get inspired now and find our livestream archive to get the info you need to answer ‘What’s Next’ here: http://bit.ly/1zdYvl5
GroupM What’s Next delivered as promised, and kicked off our annual event with a video to inspire and ‘Illuminate’. On October 21st and 22nd, 2014 we hosted ...
Speaking at GroupM’s What Next conference in New York City last week, Snapchat COO Emily White said that native platform ads “are getting really confusing to users, they don’t like to be tricked.” Hence, Snapchat allows users to view ads in a separate area of the app, only if they wish to do so.
Want to read more about Snapchat’s take on “authentic” advertising? Click here: http://www.thedrum.com/news/2014/10/24/snapchat-benefits-authentic-brand-content-rather-native-advertising-says-coo
Native ads in apps trick mobile users, Snapchat’s chief operating officer Emily White has claimed.According to Business Insider,...
The online ad industry has begun to embrace new measurement standards designed to ensure that when ads are purchased, they can actually be seen by consumers. The new standards would provide “the highest level of confidence that each paid ad translates into a reasonable opportunity for a real human exposure,” said Ari Bluman, Chief Digital Investment Officer for GroupM North America.
Learn more about the additional criteria online advertisers are demanding in this The Wall Street Journal article: http://blogs.wsj.com/cmo/2014/10/24/groupm-and-unilever-push-publishers-for-more-proof-ads-are-being-seen/
Over the past year, the online ad industry has begun to embrace new measurement standards designed to ensure that when advertisers purchase ads, they can actually be seen by consumers GroupM and Unilever say the early standards being embraced by the online industry don’t go far enough, especially wh…
Congrats to MEC Hong Kong on winning the global search engine marketing business of Regal Hotels International!
“We are confident that with our solid experience in managing clients in the hospitality segment, we will be able to further fuel the growth of Regal Hotels International’s online traffic and bookings as they continue with their rapid expansion,” said Anthony Yiu, Head of Search and Performance at MEC APAC.
Read more here: http://mecglobal.com/news/mec-hong-kong-win-regal-hotels-international-global-search-engine-marketing-duties
MEC has been awarded the Regal Hotels International (http://www.regalhotel.com/) global search engine marketing business. With a portfolio consisting of 9,400 rooms and around 100 restaurants and bars, Regal is one of the largest hotel operators in Hong Kong, with an expanding presence in...
Yesterday, MEC announced a partnership with Mashable, giving them access to Velocity, Mashable’s digital media tracking and viral prediction platform.
“With Velocity at our fingertips we will be able to lead our clients to being more nimble and opportunistic across [all] channels, ensuring both they and MEC remain at the forefront of driving transformational digital solutions,” said Shenan Reed, Pres. of Digital at MEC North America.
Read more here: http://mecglobal.com/news/mashable-signs-partnership-with-leading-media-agency-mec-to-license-its-proprietary-velocity-technology
Partnership gives MEC and its brands access to Mashable’s digital media tracking and viral prediction platform New York, NY - October 22, 2014: Mashable, the leading media company for the Connected Generation, and MEC, a leading global media agency, today announced a partnership that would give...
Who’s on first? What’s up second? Do you know who speaks third?
See our final day’s full schedule of spectacular speakers and all the info you need here: http://bit.ly/1x4RE8R
Here is how you download What's Next for your iPhone, iPad, Android device, Blackberry, or any other web-enabled device.
It’s almost time to lock and load. Is your smartphone equipped with our ‘illuminated app’?
Download the What’s Next app now and get ready for #GroupMWN at 3pm! http://bit.ly/1x4RE8R
Here is how you download What's Next for your iPhone, iPad, Android device, Blackberry, or any other web-enabled device.
Which panel takes top pick of your #GroupMWN must see list? “Building a Business on Key in an Industry in Flux”, “Living in the Mobile Consumer World” or “Empowering Innovation from Within”?
Check out the lineup and preview the full list here: http://www.groupmwhatsnext.com/program/
Oct 21 3:00 pm15:00 Welcome and Opening Remarks Tuesday, October 21, 2014 3:00pm 3:10pm 15:00 15:10 Chris Copeland, CEO, GroupM Next
Congratulations to Mindshare's Norm Johnston's on his WPP Atticus Award wins! This is the first time ever an individual has won in more than one category in the same year. Great work!
mindshare's photo on Instagram
Mindshare’s Chief Client Officer Nick Ashley notes, “In the current media landscape, the importance of strong client leadership has never been greater.”
In order to cut through complexity and offer insightful guidance and support for their clients, the agency is happy to announce the promotion of Suzy Jordan to Partner, Head of Client Leadership on Marks and Spencer and Matt Thomas as Client Partner for Jaguar Land Rover.
Read more via The Drum: http://www.thedrum.com/news/2014/10/06/mindshare-shakes-leadership-team-and-appoints-suzy-jordan-and-matt-thomas-bolster
Media agency Mindshare has promoted Suzy Jordan and appointed Matt Thomas to its client leadership team as it looks to capitalise on...
GroupM Interaction COO John Montgomery posed these questions to the Social Media Week Johannesburg crowd, “Do we really need things that can communicate with each other? And can we handle all the data?
How did John answer some of today’s top questions in media and mobile? Catch his interview with AFKInsider for his perspective: http://afkinsider.com/73479/smw-johannesburg-the-significance-of-data/
AFKInsider caught up with Group M COO John Montgomery who elaborated on data in advertising and mobile at Social Media Week Johannesburg
What is “The Internet of Things”? GroupM Interaction COO John Montgomery believes it is a connectivity of the future that, in-part, is already here with Cisco's prediction that over 50 billion sensors will connect us all by 2020.
Watch his interview with SABC News Online during Social Media Week South Africa below to get the full scoop.
A few years ago your computer connected you to the world wide wide. Now our phones and various devices are connected to the net - fridges, clothes and cars i...
In case you missed the news yesterday, GroupM and Rentrak announced a partnership that GroupM media agencies in the United States will begin to utilize Rentrak's national and local TV measurement services as critical strategic and tactical media tools.
Read about the announcement in The Wall Street Journal article here: http://blogs.wsj.com/cmo/2014/10/09/wpp-takes-stake-in-tv-measurement-firm-rentrak/
WPP is taking a 16.7% stake in television measurement firm Rentrak, highlighting the advertising giant's desire to further refine its ability to measure and target ads.
In a recent article, Sir Martin Sorrell, Chief Executive of WPP, predicts that the world is speeding towards several universal “mega trends”- Read about his vision for the future via this article posted to LinkedIn: https://www.linkedin.com/pulse/article/20141007080741-237838958-life-in-2064-urban-longer-maybe-neverending
That an octopus called Paul had a better success rate than Goldman Sachs when predicting World Cup results (credit to the Wall Street Journal for the headline “Octopus Beats Vampire Squid”) tells you
“The shift in eyeballs from traditional media to digital media is picking up pace and advertising dollars are following to it. The speed of this shift varies from market to market. This is the big transformative trend today.” – Dominic Proctor, President GroupM Global
How else did Dominic answer today and tomorrow’s media questions? Read his article with Business Standard to find out: http://www.business-standard.com/article/companies/we-are-working-hard-on-developing-new-mobile-media-strategies-dominic-proctor-114100700854_1.html
Q&A with CEO of GroupM
A new age in media has created the need for a new type of talent. To drive and shape the fundamental changes in play within the organization, MEC announces hire of its first Global Chief Talent Officer Marie-Claire Barker.
On her hire, MEC Global CEO Charles Courtier notes, "We've got to do a better job of bringing in fresh eyes and different experiences from a talent point of view into this industry. And I think somebody like Marie-Claire Barker is going to have a very good perspective on that."
Read Adweek's full story on the agency's first of a kind hire: http://www.adweek.com/news/advertising-branding/definition-media-agency-changes-mec-hires-talent-chief-160581
The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative agency to fill the role. Marie-Claire Barker has held a similar position at Ogilvy & Mather since January 2009.
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