Austin Advisory Group

Austin Advisory Group Every brand has a story. We find its source.
Austin Advisory Group is an award-winning brand consultancy and content creation agency based in New York City.

The agency creates authentic storytelling platforms for heritage brands, advising clients on all aspects of their brand narrative, from its origin story to its modern incarnation. Austin Advisory Group's “Source Stories®” films are authentic brand journeys that showcase the unexpected characters, craft and origins behind some of the world’s most iconic brands. These cinematic short documentaries form part of a larger communications eco-system which includes digital content as well as sensory events, books, exhibitions and more. Austin Advisory Group's work covers a range of product categories, including fragrance, beauty, high jewelry and luxury home-wares. Austin Advisory’s clients include Estee Lauder, Donna Karan Beauty, PZ Cussons Beauty, P&G Prestige, Robertet, Grey Goose Vodka, Thom Browne, ABC Carpet & Home, Gem Palace, Campbell Gray Hotels, Island Outpost, product (RED) and Rolls Royce Motor Cars.

Mission: We help brands tell their stories.

01/16/2019
First and lasting impressions of a dystopian #ladefence  #paris #wrc2014
09/28/2014

First and lasting impressions of a dystopian #ladefence #paris #wrc2014

Paris is calling, but LI Expressway not cooperating. Hope not to miss plane and my speech #wrc2014  http://bit.ly/YmeVHW
09/28/2014
Ancient Traditions and New Frontiers: Looking at the world of luxury goods through the other end...

Paris is calling, but LI Expressway not cooperating. Hope not to miss plane and my speech #wrc2014 http://bit.ly/YmeVHW

The source, as much as the end user, becomes the destination: be it the magnificent rugs in Jaipur, the abundant cashmere goats of Afghanistan or the finest natural coloured cottons from Brazil. Retailers need to keep abreast of the dynamics of the luxury goods sector at both ends of the chain.

One of the #gempalace #mastercraftsmen at work on a day when we think about the great #munnu #munnugempalace. To see the...
08/23/2014

One of the #gempalace #mastercraftsmen at work on a day when we think about the great #munnu #munnugempalace. To see the #sourcestories film honouring #munnu and his #legacy click on the link in the profile or here http://ow.ly/AEa67

Repost from @fragrancefdtn Check out @sourcestories @donnakarandkny #cashmeremist now up on fragrance.org/FFTV/ #fragran...
07/17/2014

Repost from @fragrancefdtn Check out @sourcestories @donnakarandkny #cashmeremist now up on fragrance.org/FFTV/ #fragrance #iconic #donnakaran #dkny #nyc #beauty #fashion #perfume #love

Thank you Yahoo Beauty for the great article about our #sourcestories film series for Donna Karan #cashmeremist http://o...
07/16/2014
Donna Karan Talks Cashmere Mist

Thank you Yahoo Beauty for the great article about our #sourcestories film series for Donna Karan #cashmeremist http://ow.ly/zbtOC

The most surprising thing about Donna Karan’s iconic scent, Cashmere Mist, is that it was never supposed to be its own scent. “It was the fragrance of the ancillary bath products to our Signature fragrance,” Karan says. They wrote letters, they stopped me on the street, they all but demanded we turn…

Austin Advisory Group's cover photo
07/11/2014

Austin Advisory Group's cover photo

Art Spiro, Ann Gottlieb, Gary McNatton, Trudi Loren, Paul Austin Austin Advisory'Seed to Scent Luncheon Blue Hill Restau...
12/10/2011

Art Spiro, Ann Gottlieb, Gary McNatton, Trudi Loren, Paul Austin Austin Advisory

'Seed to Scent Luncheon

Blue Hill Restaurant at Stone Barns in Pocantico Hills, New York, Wednesday, November 10, 2010.
Photo by Jennifer Graylock-Graylock.com

Seed To Scent - wins a FiFi
12/10/2011
Technological Breakthrough of the Year – Winners

Seed To Scent - wins a FiFi

Member companies who submit entries for Technological Breakthrough of the Year are required to make a presentation and be judged by a distinguished panel of technical experts. Submissions for th...

Austin Advisory Group's "Seed to Scent" platform created for Robertet, wins a Fragrance Foundation "FiFi" award 2011 for...
12/10/2011
“Seed to Scent” comes to GoldenEye and makes a FiFi!

Austin Advisory Group's "Seed to Scent" platform created for Robertet, wins a Fragrance Foundation "FiFi" award 2011 for Technological Breakthrough of the Year

Robertet, the French fragrance company known for its natural ingredients and talented "noses," recently teamed up with our own CB and one of the island's distillers of natur...

Address

41 East 11th Street
New York, NY
10003

Opening Hours

Monday 09:00 - 17:30
Tuesday 09:00 - 17:30
Wednesday 09:00 - 17:30
Thursday 09:00 - 17:30
Friday 09:00 - 17:30
Saturday 09:00 - 17:30
Sunday 09:00 - 17:30

Telephone

(646) 434-8587

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Our Story

Your Brand Story, From Its Source. #SourceStories

Austin Advisory Group, an award-winning brand storytelling agency headquartered in New York City and with projects around the world.

Austin Advisory Group creates strategic content and crafts how a brand’s essence comes to life digitally, off-line, and through one-of-a-kind sensory experiences. Clients include iconic brands in the arts, design, beauty, lifestyle and luxury hotel worlds.

The company’s has been featured in The New York Times, The Wall Street Journal, Departures Magazine, Elle Decor, Vogue and W Magazine.

Austin Advisory Group’s SourceStories© films are narrative-driven short documentaries that aim to illustrate the mastery and magic of a some of the world's most iconic brands. AAG's team of documentarians have had projects featured at various film festivals around the world, including TIFF, Sundance and the Tribeca Film Festival. Paul was an Executive Producer on the 2012 Tribeca Film Festival-winning documentary, “The World Before Her.”

Paul has lectured on the topic of digital storytelling strategy at the Columbia Business School; he is a weekly contributor to Women’s Wear Daily’s “Smell Test” column, and sits on the advisory board to the Parsons School of Design in Paris.

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