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01/23/2025

When Fearless Team Lead Caroline (BG) Bigelow isn’t producing videos, she’s likely out on Maine’s coastal waters, skippering or crewing stunning old wooden sailboats in weekly summer races that weave through the midcoast islands.

“I’ve been sailing my entire life and racing is one of my absolute passions. Racing has taught me the importance of teamwork. No matter what is thrown your way, if you have an amazing team, the sky's the limit.”

01/16/2025

Haystack Digital, our website team, is challenging the “fewer clicks” mantra—because simplicity isn’t the only indicator of success. Elissa Koop, Team Lead and Digital Strategist, discusses clarity over clicks, why context is king, and strategies for minimizing cognitive load: https://bit.ly/3CdzbVm

01/08/2025

The end of 2024 brought some notable changes in the landscape. X raised the price of their Premium+ subscription, Chief Adam Mosseri announced that is entering a more independent phase, plus our thoughts on 👇

https://bit.ly/4jjKZWO

12/23/2024

Cheers from all of us at Haystack Needle! 🥂 We're sending warm wishes for a holiday season filled with joy, rest, and good company.

12/19/2024

Is “fewer clicks” always better? Nielsen Norman Group, a leading authority, emphasizes that the context of the interaction is just as important as the number of clicks.

To explore this idea, Elissa Koop, Team Lead at Haystack Digital, created the UX Maze—an interactive challenge series that might just change how you think about . Test your skills: https://bit.ly/402tRgw

12/11/2024

We gathered, we feasted, we holiday-ed in style. Haystack Needle’s 2024 Holiday Party at Bryant Park was magic from start to finish!

A big shout-out to the talented Angelito Jusay for the gorgeous photos 📷

11/14/2024

Haystack Digital’s retreat had it all: taco trucks, an iconic jeep tour of the Blue Ridge Parkway (the fan favorite, hands down), and—wait for it— a professional photographer?! What a crew, what a weekend.

Huge thanks to the extraordinary Melina Coogan Photography for capturing the magic: https://bit.ly/3Aw4CJI

11/07/2024

We’re back with your September and October social media roundup! has gained some serious traction with 275M users, while newly allows the Website Visits objective for paid advertising. Catch all of the latest updates 👇

https://bit.ly/4enhpM6

10/31/2024

Haystack’s event team has made producing investor days their bread, butter, bagel, and brioche. If there’s one thing we’ve learned (okay, many things), it’s that in-person videography and event photography complement live and hybrid events *very* nicely. Here’s how: https://bit.ly/3MHN0wP

10/23/2024

Photo dump from the Sugar Bowl & Reputation retreat in Denver—two Haystack teams joining forces 👇

From Red Rocks adventures to a mind-bending art exhibit, it was the perfect weekend to catch up and reconnect. TL;DR: remote work makes in-person time *that* much sweeter.

10/16/2024

These days, investors aren’t just looking at numbers—they want to feel like they *know* executives and can trust them to steer the ship. Creating and sharing videos that showcase individual board members may be one of the smartest moves execs can make. Find out more: https://bit.ly/4eG0m98

10/11/2024

Meet Blue Moreno, Haystack’s veteran Creative Director. When he isn’t brainstorming branding, crafting copy, or wordsmithing corporate communiqués, he’s traveling the country on an endless mission to preserve democracy, fight for social justice, and .

“Organizing & volunteering is the ultimate win-win: I get to make the country a better place and manage my own anxiety in the process. My experience as a creative director helps me think on my feet and roll with the punches.”

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New York, NY

Telephone

(917) 971-7979

Website

http://www.haystackneedle.com/

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