Omnicom Media Group

Omnicom Media Group Omnicom Media Group is the media services division of Omnicom Group Inc. the leading global advertising, marketing and corporate communication company
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07/07/2020
Omnicom Media Group Embraces National Addressable TV Amid OTT Boom: Kramer – Beet.TV

In the U.S., OTT has seen a major boost in adoption and use because of the pandemic shutdowns. Matthew Kramer, OMG’s Managing Director of Advanced Advertising, walked Beet.TV through the trends and OMG’s plans within the space: https://bit.ly/3iHPCuz

Until recently, the common understanding of connected TV services was that they were mostly popular with younger cord-cutters and the typical view of addressable TV ad targeting...

07/06/2020
Marketers Seek Ad Flexibility Like Digital Platforms Offer: Omnicom’s Sal Candela – Beet.TV

OMG's President of Enterprise Partnerships, Sal Candela, spoke to Beet.TV about the promise ad-based Video-on-Demand holds and what he thinks would be a "tremendous push forward" in how marketers are looking to reach consumers: https://bit.ly/2VOcmij

Advertisers are pushing for greater flexibility from their media partners as effects of the coronavirus pandemic on the economy pressures them to be more resourceful with their ...

In many ways, Pride Month looked different this year. Nevertheless, OMG and our agencies observed the important month wi...
07/02/2020

In many ways, Pride Month looked different this year. Nevertheless, OMG and our agencies observed the important month with insightful panel discussions, virtual celebrations of LGBTQIA+ culture and more. During June and beyond, we are proud to support the LGBTQIA+ community and to have our company be an inclusive workplace for all.

OMG is observing Juneteenth as a company-wide day off to reflect on past and present issues around race, inequality and ...
06/19/2020

OMG is observing Juneteenth as a company-wide day off to reflect on past and present issues around race, inequality and injustice. Ahead of the holiday, OMG’s D&I team and Black Leadership Network in the U.S. hosted a forum on the holiday’s meaning and importance, as well as ways to recognize and honor it through action:

OMG NA Chief Investment Officer Catherine Sullivan joined Adweek's #AdweekatHome virtual panel discussion to provide an ...
06/18/2020
Would You Have Watched This Ad Six Months Ago? And Now?

OMG NA Chief Investment Officer Catherine Sullivan joined Adweek's #AdweekatHome virtual panel discussion to provide an agency perspective on navigating the pandemic’s impact on business, consumer behavior and more. View the full conversation here: https://bit.ly/2N8vfbl

Advertisers hope new formats will win over adaptive consumers.

06/15/2020

Tomorrow: Join Adweek for day two of #AdweekatHome which will focus on "The Future of TV," with guests including OMG NA Chief Investment Officer Catherine Sullivan. Register here: https://bit.ly/3hiUbKW

"Advertisers are looking for flexibility as much as possible to address the constant changes in the world right now." Di...
06/12/2020
'It's a dangerous time to go dark': Advertisers prepare for an uncertain summer - Digiday

"Advertisers are looking for flexibility as much as possible to address the constant changes in the world right now." Digiday tapped PHD U.S.'s Global Director of Media Strategy, Terena Patrick, for insight into how the pandemic has impacted planning: https://bit.ly/2UHqJ7Q

No marketer would ever say they don’t care about cost savings, but the ability to pause and shift their spending matters more now that lockdowns are being eased.

In a new piece for Warc, OMG Transact’s Gemma Spence described our eCommerce division’s unique approach to boosting clie...
06/12/2020
OMG Transact's Gemma Spence Explains "How Brands Grow" in the e-Commerce Era - Omnicom Media Group

In a new piece for Warc, OMG Transact’s Gemma Spence described our eCommerce division’s unique approach to boosting clients’ brand growth within the competitive online retail landscape: https://bit.ly/2Ay1w8K

This article was originally published by Warc. In today’s current climate, there’s no denying that e-commerce is big business. Online retail is exploding in penetration and basket size as shoppers...

OMG NA Chief Investment Officer Catherine Sullivan will      join Adweek's virtual #AdweekatHome event next Tuesday, 6/1...
06/12/2020
Adweek at Home

OMG NA Chief Investment Officer Catherine Sullivan will join Adweek's virtual #AdweekatHome event next Tuesday, 6/16, to discuss new ad formats + offerings, and how they’ll impact upfront season + the industry as a whole in the future. Register here: https://bit.ly/3hiUbKW

AboutSpeakersAgendaPartnersContact MENU Monday, June 15 - Thursday, June 18, 2020 Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain ...

OMG NA Chief Investment Officer Catherine Sullivan will      join Adweek's virtual #AdweekatHome event next Tuesday, 6/1...
06/12/2020
Adweek at Home

OMG NA Chief Investment Officer Catherine Sullivan will join Adweek's virtual #AdweekatHome event next Tuesday, 6/16, to discuss new ad formats + offerings, and how they’ll impact upfront season + the industry as a whole in the future. Register here: https://bit.ly/3hiUbKW

AboutSpeakersAgendaPartnersContact MENU Monday, June 15 - Thursday, June 18, 2020 Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain ...

06/12/2020

During Campaign Magazine's recent #CampaignConnect virtual event, OMD Worldwide CEO Florian Adamski urged advertisers, as well as agencies, consultants and service providers, to thoughtfully consider supporting objective news organizations during today's culturally-charged landscape: https://bit.ly/2MR8b0t

“There is no place in society for hatred or bigotry. This isn’t a political issue, it’s an issue of basic humanity.” - J...
06/03/2020

“There is no place in society for hatred or bigotry. This isn’t a political issue, it’s an issue of basic humanity.” - John Wren, Chairman and CEO, Omnicom Group #BlackoutTuesday

Forrester's latest report recognizes OMD Worldwide as a “Leader” in the space and PHD Media as a “Strong Performer” amon...
05/27/2020

Forrester's latest report recognizes OMD Worldwide as a “Leader” in the space and PHD Media as a “Strong Performer” among the 10 holding company-owned media agencies evaluated: https://bit.ly/2TJAVwa

05/15/2020
Ad Age TV Pivot Day 2: Live with The CW, Univision, Horizon Media and more

“Now is the time to accelerate [change]… to take a look at all the ad innovation that’s out there so that we have a healthier business moving forward.” OMG NA Chief Investment Officer Catherine Sullivan joined Ad Age's TV Pivot roundtable discussion: https://bit.ly/2T2kI4Q

On Day 2 of Ad Age TV Pivot, broadcast, cable and digital TV sales leaders discuss COVID-19's impact on the industry. #AdAgeTVPivot

The COVID-19 crisis has caused a dramatic shift in both supply and demand of inventory. OMG's Ben Hovanesstalked to AdEx...
05/14/2020
OMG: Programmatic And Social CPMs Are Down, But Fixed Pricing On Video Creates A Glut | AdExchanger

The COVID-19 crisis has caused a dramatic shift in both supply and demand of inventory. OMG's Ben Hovaness

talked to AdExchanger about our latest reports on how the U.S. marketplace has been impacted, and how we're helping clients navigate the changes: https://bit.ly/2LlTUbs

  While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report aggregating pricing trends across Omnicom Media Group’s client base. The report, published by Mark Oste...

Want to hear more from OMG NA Chief Investment Officer Catherine Sullivan? Tune in this Wednesday as she joins Ad Age’s ...
05/11/2020

Want to hear more from OMG NA Chief Investment Officer Catherine Sullivan? Tune in this Wednesday as she joins Ad Age’s “TV Pivot” roundtable discussion of how the TV industry is navigating the new normal. RSVP here: https://bit.ly/2yY04vm

05/11/2020

Amid the pandemic, OMG NA Chief Investment Officer Catherine Sullivan wants to shift the media industry conversation to being forward-looking and focused on how to get to an audience-based world (via Beet.TV): https://bit.ly/35RmCub

OMG NA Chief Investment Officer Catherine Sullivan will keynote Digiday's Future of TV Summit on Monday, May 11, kicking...
05/08/2020
Digiday Future of TV Summit LIVE - Digiday

OMG NA Chief Investment Officer Catherine Sullivan will keynote Digiday's Future of TV Summit on Monday, May 11, kicking off a two-day discussion of TV’s accelerating march toward a new normal. Learn more and register here: https://bit.ly/3dvypke

Join us at the Digiday Future of TV Summit LIVE, where we’ll bring together top brand and agency executives on Zoom to discuss the evolution of video and television advertising and how leaders in the industry are making their TV investments work.

To kick off #AsianPacificAmericanHeritageMonth, OMG D&I and OMD USA hosted a virtual cooking demo, led by Michael Nicast...
05/08/2020

To kick off #AsianPacificAmericanHeritageMonth, OMG D&I and OMD USA hosted a virtual cooking demo, led by Michael Nicastro and sponsored by Google/ YouTube.

Joined by his grandmother, Michael whipped up a traditional Congee dish. Stay tuned for more throughout the month! #OMGAPAHM

Tune in next Wednesday, May 13, as OMG NA Chief Investment Officer Catherine Sullivan joins Ad Age's virtual roundtable ...
05/06/2020

Tune in next Wednesday, May 13, as OMG NA Chief Investment Officer Catherine Sullivan joins Ad Age's virtual roundtable to share her POV on COVID-19’s impact on TV and urges the industry to leverage the forced pause to address key issues: https://bit.ly/2yY04

Future-proof your marketing campaigns with powerful data plus interoperability. Learn how #Omni, the most creative integ...
05/04/2020
Omni — The First Marketing Operating System

Future-proof your marketing campaigns with powerful data plus interoperability. Learn how #Omni, the most creative integration of agency platforms to date according to Forrester, can transform data into actionable insights for better outcomes: https://bit.ly/3b3TtNo

This revolutionary piece of technology improves efficiency and effectiveness by creating an environment where you can leverage the same data across workflow, insights, planning, activation, reporting, attribution, and optimization applications in a singular collaborative environment. Omni’s flexib...

Getting e-commerce right can help brands not only survive but thrive during the COVID-19 pandemic. OMG Transact's eComm ...
05/01/2020
It's time to get your e-commerce right | WARC

Getting e-commerce right can help brands not only survive but thrive during the COVID-19 pandemic. OMG Transact's eComm Business Director, Saradha Sethuraman, shared her top tips for brands with WARC : https://bit.ly/3c0LyBS

As lockdowns continue, getting e-commerce right can help brands not only survive but thrive during COVID-19; OMG Transact’s Saradha Sethuraman has some tips.

As the industry wonders if COVID-19 is the beginning of the end for upfronts, OMG NA Chief Investment Officer Catherine ...
04/29/2020
COVID-19 Will Forever Reshape The Upfront | AdExchanger

As the industry wonders if COVID-19 is the beginning of the end for upfronts, OMG NA Chief Investment Officer Catherine Sullivan flagged to AdExchanger issues beyond the calendar that still need to be addressed: https://bit.ly/3bPhxVr

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the ec...

This year’s #TakeYourKidstoWorkDay looked different from years’ past, but served as the perfect opportunity for members ...
04/29/2020

This year’s #TakeYourKidstoWorkDay looked different from years’ past, but served as the perfect opportunity for members of OMG’s Working Parents Network in the U.S. to connect virtually with each other and their kids:

04/23/2020

With a live event planned prior to lockdown, find out how OMG's Optimum Sports helped State Farm pivot with its sponsorship of #TheLastDance - the network's most watched documentary ever (via Business Insider - subscription required): https://bit.ly/2VTD7kK

04/20/2020

Hearts & Science Chief Audience Officer Renee Cassard recently spoke to Business Insider about what consumers’ increased online attentiveness during the lockdown means for brands: https://bit.ly/2VlVmQT

#LikeAGoodNeighbor, The Tonight Show Starring Jimmy Fallon fans stepped up to support State Farm's American Red Cross in...
04/07/2020
State Farm-sponsored Jimmy Fallon home show rakes in donations

#LikeAGoodNeighbor, The Tonight Show Starring Jimmy Fallon fans stepped up to support State Farm's American Red Cross initiative. Find out how OMD USA brought them together to help raise over $460K for COVID-19 assistance: https://bit.ly/2UOAEc0

The recent State Farm sponsorship of Jimmy Fallon's new home show to raise funds for the Red Cross exceeded the insurer's expectations.

“Providing certainty in an uncertain time is the name of the game.” OMD USA Head of Programmatic Luke Lambert's AdExchan...
04/03/2020
COVID-19 Leads To Sharper Focus On Brand Safety | AdExchanger

“Providing certainty in an uncertain time is the name of the game.” OMD USA Head of Programmatic Luke Lambert's AdExchanger byline offers a programmatic playbook for marketers during the COVID-19 pandemic: https://bit.ly/2UXUlgu

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Lambert, head of programmatic at OMD USA. With COVID-19 creating a domino effect across the marketing ecosystem, agencies such as o...

OMD USA COO Scott Downs cites triage, frank discussions as essential in AdExchanger look at the new day-to-day for agenc...
04/01/2020
When Your Client Pauses Ad Spend | AdExchanger

OMD USA COO Scott Downs cites triage, frank discussions as essential in AdExchanger look at the new day-to-day for agencies: https://bit.ly/2R0Bct0

Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s v...

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Omnicom Media Group

As a leading global media network, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. We are compromised of the full service media networks OMD, PHD and Hearts & Science as well as a number of specialty media communications companies. OMG is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries.

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Thank-you for the privilege and position that I held through BBDO in Detroit. They were some of the best times in my life!!!
Would love to schedule a visit to your NYC office. #PR