Rock Creek Webs, Inc.

Rock Creek Webs, Inc. We are a passionate group of innovators, strategists, and technologists dedicated to creating impactful multi-platform solutions for meaningful brands.

We offer a core set of creative services to help improve the online visibility and impact of your business. Our capabilities range from custom websites with Responsive Web Design and robust CMS solutions to branding and marketing experiences, all with a deep focus on User Experience.

Operating as usual

Election Day 2018...Happy Voting!
11/06/2018

Election Day 2018...Happy Voting!

BRAND.BRAND.BRAND.A product can be easily copied by other players in a market, but a brand will always be unique. For ex...
11/02/2018

BRAND.BRAND.BRAND.

A product can be easily copied by other players in a market, but a brand will always be unique. For example, Pepsi and Coca-Cola taste very similar, however for some reason, some people feel more connected to Coca-Cola, others to Pepsi.

Let’s illustrate this again with our water example. The product sold is water, but in order to convince people to purchase a particular water, companies developed different water brands, such as Evian, Perrier, Fiji or Volvic. And each one of these brands provides a different meaning to the product water:
– Evian makes you feel young
– Perrier is refreshing, bubbling and sexy
– Fiji Water is pure, healthy and natural
…and so on.

Tech Insider
10/28/2018
Tech Insider

Tech Insider

She's a coding progeny in the making.

Please let us know about your next project. Our team at Rock Creek Webs will work diligently to respond to you before th...
08/14/2018
Brand Matters

Please let us know about your next project.

Our team at Rock Creek Webs will work diligently to respond to you
before the close of business everyday.

http://rockcreekwebs.com/contacts/

Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is crucial aspect of company because it is the visual voice of the company

Facebook Algorithm Changes and Your Brand:  Recently, have you ever wondered why you keep seeing the same ppl on your ne...
07/21/2018

Facebook Algorithm Changes and Your Brand:

Recently, have you ever wondered why you keep seeing the same ppl on your news feed on FB? 🤨

Well, it's because FB is limiting everyone's reach so that only between 5-10 % of friends see your posts. Particularly, friends who share the same interests, likes, posts, etc. 😠

What does this mean? 🤔

A: You have to be creative with your content and shoot for shares and comments to stay squarely in your audience's news feed. Likes are no longer a top priority. 😲

For more information, please use one of our designated contact places.

...meanwhile Happy blogging, business promotions, and other positive events and extracurricular activities you would like ppl to engage in. 🙂

Team RCW!

Please let us know about your next project. Our team at Rock Creek Webs will work diligently to respond to you before th...
04/10/2018
What kind of power does corporate branding bring to the table?

Please let us know about your next project.
Our team at Rock Creek Webs will work diligently to respond to you
before the close of business everyday.

http://rockcreekwebs.com/contacts/

If you’ve seen the award-winning sitcom Seinfeld, you’ll know that before each episode, Jerry Seinfeld delivers a 30-second standup comedy routine on a topic related to that show’s storyline. There’s one routine in particular, where he talks about medication. Referring specifically to over-t...

Please let us know about your next project. Our team at Rock Creek Webs will work diligently to respond to you before th...
04/10/2018
Corporate branding: what is it, why’s it valuable and how to do it right in just 4 easy steps. – Rock Creek Webs, Inc.

Please let us know about your next project.
Our team at Rock Creek Webs will work diligently to respond to you
before the close of business everyday.

http://rockcreekwebs.com/contacts/

Corporate branding: what is it, why’s it valuable and how to do it right in just 4 easy steps.Are your ears burning? Because anyone who’s looked at your website has already formed an opinion about your business. You might be causing a stir… … or a riot. It’s surprising. And a bit weird. Th...

What to Know To Choose Your Web Design Team – Rock Creek Webs, Inc.
01/25/2018
What to Know To Choose Your Web Design Team – Rock Creek Webs, Inc.

What to Know To Choose Your Web Design Team – Rock Creek Webs, Inc.

What to Know To Choose Your Web Design Team  An overview of the elements to prepare and what to consider when choosing a web design firm to design your website. A comprehensive outline of what to look for and how to evaluate a potential web design company or agency. Know what is important to the we...

Good News for 2018! We signed a one year contract with Roc Nation, one of the world’s preeminent entertainment companies...
01/22/2018

Good News for 2018!

We signed a one year contract with Roc Nation, one of the world’s preeminent entertainment companies to oversee several of their branding efforts.

For more news, information, and inquiries...please visit us at http://www.rockcreekwebs.com.

Our office will be closed July the 3rd thru the 17th and will reopen Tuesday, July the 18th. However, technical support ...
07/02/2017

Our office will be closed July the 3rd thru the 17th and will reopen Tuesday, July the 18th. However, technical support will be available 24/7 at http://www.rockcreekwebs.com. Thank you!

Virtual Reality… on the web!Given our already firmly founded tendency to think of the web as a kind of alternate reality...
02/01/2017

Virtual Reality… on the web!

Given our already firmly founded tendency to think of the web as a kind of alternate reality, this is a bit inception-y. But there’s no denying that VR is going to affect the web in a big way in 2017 — even if browsers won’t be ready to support it.

If you’re eager to try it, contact us at http://rockcreekwebs.com/contact.html for a test drive.

Happy Holidays!
12/23/2016

Happy Holidays!

Rock Creek Webs is proud to introduce to our existing, new and future clients our new Animap powered by Google. The RCW ...
12/21/2016

Rock Creek Webs is proud to introduce to our existing, new and future clients our new Animap powered by Google.

The RCW Animap can be customized and will lesson or eliminate calls for directions to your location/s by phone and free up time for you to work on other important things.

Please follow the link below to see the RCW Animap in action from one of our clients' websites.

http://care4yourhealth.org/images/animap1.mp4

Happy Holidays!Our office will be closed from Friday, November 25th to Wednesday, November 30th. However, if you are a c...
11/24/2016

Happy Holidays!

Our office will be closed from Friday, November 25th to Wednesday, November 30th. However, if you are a current client of ours this will not affect you.

Please visit the following pages relevant to your inquiry or request:

https://rockcreekwebs.com/contact.html - for general questions and/or concerns.

https://www.rockcreekwebs.com/quote.html - for a free quote.

https://www.rockcreekwebs.com/updates.html - for a change request.

Thanks and enjoy all of your festivities.

Responsive Web Design
11/17/2016
Responsive Web Design

Responsive Web Design

This is "Responsive Web Design" by rockcreekwebs on Vimeo, the home for high quality videos and the people who love them.

Rock Creek Webs, Inc.
11/17/2016

Rock Creek Webs, Inc.

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).

Bottom Line:

You Don't Have to Lose Money on a New Website Redesign
You don't have to lose money on a new website redesign, a well-done site can pay for itself in a matter of months but it's important to be intentional about the angle you take with a web designer or web design team. To treat your businesses website design like the investment it is, have your designer look at analytics, focus on usability over trendiness, label things how your customers see them not how your internal team refers to them, take a conversion-centric approach. and go for the gut, tap into your prime demographics emotional core with your copy and imagery.

Best of luck and my hats off to you.

Published by: Nata Koman, Web Developer for Rock Creek Webs, Inc..

Optimized Interstitial AnxietyA common phrase among-st serious Interaction Designers, interstitial anxiety refers to the...
10/13/2016
rockcreekwebs.com

Optimized Interstitial Anxiety

A common phrase among-st serious Interaction Designers, interstitial anxiety refers to the momentary state of tension a user experiences between an action (clicking a button) and a response (moving to the next page). High latency and load times between action and response can trigger this brief experience of anxiety, during which the user is momentarily left in the dark — powerless and confused — caught between seams.

If left unaddressed, this anxiety can quickly build up to create a poor user experience that will drive the user away from your product.

But our designers/developers have learned how to channel this anxiety, or heightened state of emotion, to their advantage. By creating transition elements that allude to the next screen in the sequence, users are permitted to momentarily preview, and thus anticipate, rather than worry, about what will happen next onscreen:

In the example .gif link below, the transition animation between slides helps provide a seamless experience between action and response: the temporary-pause bounce-motion of the modal helps the user to subconsciously adjust for the transition between page states.

Published by: Mondell Morton, Web Developer for Rock Creek Webs, Inc.

https://rockcreekwebs.com/anxiety.gif

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).Bottom Line:You Don't Have to Lose Money o...
09/22/2016

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).

Bottom Line:

You Don't Have to Lose Money on a New Website Redesign
You don't have to lose money on a new website redesign, a well-done site can pay for itself in a matter of months but it's important to be intentional about the angle you take with a web designer or web design team. To treat your businesses website design like the investment it is, have your designer look at analytics, focus on usability over trendiness, label things how your customers see them not how your internal team refers to them, take a conversion-centric approach. and go for the gut, tap into your prime demographics emotional core with your copy and imagery.

Best of luck and my hats off to you.

Published by: Nata Koman, Web Developer for Rock Creek Webs, Inc..

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).3. Get Wrapped Up in Internal Team Politic...
09/22/2016

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).

3. Get Wrapped Up in Internal Team Politics and Label Things the Way Your Team Sees Them Not the Way Your Customer Refers to Them.

Nothing says "We don't care about you" then slapping on confusing industry jargon on your service page titles and not giving people what they expect or understand. Be considerate, be empathetic, focus on what your prime demographic will comprehend and speak to them first and foremost. Save your boardroom lingo for the board room.

How to make sure your business treats the website as an investment:

Talk to your customers and really ask them what they refer to a particular service as. Try not to influence their answer or re-explain. If you can do this well, and label things as your customers see them, you'll be laying the groundwork for a much easier to navigate website. According to the Motive Glossary, unless a website caters to a specialized trade it's "best to avoid jargon when creating labels."

4. Don't Vet the Design Team to Make Sure They Have a Conversion-Centric Approach.

Some web design companies are really more of "branding companies" that dabble in web design. They are perfect for making something look amazing, they often have incredible websites themselves but drop the ball when it comes to creating client websites.

They fail to take a numbers-focused approach to web design and instead design for their own ego's and their understanding of billboards, brand perception and big spends on paid ads. A numbers-focused or conversion-centric approach to web design means that they care how the website really will perform in six months when it comes down to nitty-gritty numbers like how many people contacted you, and how many real sales came as a result of the redesign.

How to make sure your business treats the website as an investment:

Bring up the conversion-centric approach before you even hire a designer or agency. Ask them if they've been involved with A/B testing, or how they gauge whether a website redesign was effective. According to Mondell Morton, CEO of Rock Creek Webs "The key is giving a designer or design team real number business goals, and trying to build a partnership together that goes beyond a one-time launch and becomes an iterative approach."

5. Don't Make What Makes Your Company Special or Different Than Your Competitors Obvious.

Make what you do better than your competitors dead obvious on your homepage with the images you choose, and the headlines that are most prominent. If you're dry cleaners, have a big picture of a smiling person handing off completed dry-cleaning in a well lit, pleasant environment. If you're a bank that dedicates endless hours to a customer service focus, be clear about that focus in your headlines. This is no time to be coy.

How to make sure your business treats the website as an investment:

Always ask your loyal customers or clients why they came to you over competitors. If they say it's because your service people show up on time and smile and you hear that again and again, your website should make that it's focal point, and include headlines that speak to that. Always go for the gut spend time crafting headlines and imagery that speak to the prime demographics emotional center. Mondell also points out that, "Getting to the emotional root is crucial for effective consumer sales."

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).1. Don't Look at the Analytics of What's C...
09/09/2016

Make a Good Investment: 5 Ways to Lose Money on a New Website Design (cont'd).

1. Don't Look at the Analytics of What's Currently Working and What's Not.

It's very important to know where traffic is coming from and what pages are leading to conversions. A good web design team will understand what's currently effective about your website from an analytics perspective so that they aren't re-inventing the wheel on stuff that doesn't need to be re-invented.

How to make sure your business treats the website as an investment:

Ask your designer or design team to look at your analytics and understand where people are bouncing, and where people are converting. If you don't have conversion tracking set up on your website, have them set it up so that you can get an accurate picture of what's currently working.

2. Insist on Implementing the Newest Trends in Web Design at the Expense of Usability.

The sales guy says you need parallax and a video background, and 12 thousand moving animated pieces so you cave. We need it to be hip. Just don't pop your hip out of joint, because stuffing needless fashionable or animated elements can be distracting and lead to heavy load times on key pages. According to KissMetrics, one second of extra load time can lead to a seven percent reduction in conversions.

How to make sure your business treats the website as an investment:

Let your designer or design team know that business goals are at the center of the new redesign, not making it fancy or pretty. In discussions about the design work, put an emphasis on how it affects the companies bottom line but allow for creativity when it serves that end purpose.

We'll continue these tips in our next post. Thank you and have a good weekend.

Make a Good Investment: 5 Ways to Lose Money on a New Website DesignIt's incredibly important to stay up with the trends...
09/02/2016

Make a Good Investment: 5 Ways to Lose Money on a New Website Design

It's incredibly important to stay up with the trends with your website; especially if by trends you mean responsive web design so it's accessible on many devices, simple and clean so people can navigate easily, and optimized for conversions so that people always know what the next step they should take is.

But some people get too excited about "trendiness", what they feel is aesthetically pleasing and stop focusing on how it's going to make a business money.

This is when a new website design might actually lose you money not gain you money as people generally are expecting when they invest in a new website design. So we will explore five ways to lose money with a new website design and give you several practical tips on how to avoid them in our following post.

Responsive Web Design
08/31/2016
Responsive Web Design

Responsive Web Design

This is "Responsive Web Design" by rockcreekwebs on Vimeo, the home for high quality videos and the people who love them.

You can now pair an Android Wear smartwatch with an iPhoneHell hath frozen over: Those with iPhones can now pair their A...
07/25/2016

You can now pair an Android Wear smartwatch with an iPhone

Hell hath frozen over: Those with iPhones can now pair their Apple smartphones to an Android Wear smartwatch. For now, only a certain selection of Android Wear smartwatches will be compatible with an iPhone 5 or later running at least iOS 8.2. The first smartwatches on deck are the Huawei Watch, the Asus ZenWatch 2, and the LG Watch Urbane. However all future generations of Google’s smartwatches will be iOS compatible right out of the box.

We will be discussing further next month. So check back here or visit us at, https://www.rockcreekwebs.com for updates.

Age-Responsive DesignResponsive design is all about adaptability — restructuring your content to the respective device o...
06/14/2016

Age-Responsive Design

Responsive design is all about adaptability — restructuring your content to the respective device of the user. This is only the first step though — far more will be done to truly meet the user where they’re at. Just as sites are already reformatted to adapt their layout to a wide range of devices, so too will they be able to adapt their content and structure to a wide range of ages.

Online advertising has already been tailoring its content to the specific interests of the user for quite some time, and soon sites will be doing just the same; an 8 year old and an 80 year old don’t read the same books or watch the same television, so why do they share the same online experience? Websites should not be one size fits all.

By 2017, an abundance of metadata will inform age-specific adaptations on websites:

Navigation Menus will expand and contract depending on the perceived competency of users; those with difficultly will be presented with stripped-down interfaces to make it easier for them to interact the limited feature sets they are already familiar with.

Font-sizes and spacing will naturally increasing to accommodate the eyesight of the elderly.

Color schemes will change; the young will experience more saturated hues; the old more muted palettes.

Visit us at www.rockcreekwebs.com to learn more.

Address

411 Lafayette Street
New York, NY
10003

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(646) 770-1346

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