OMD USA

OMD USA OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. www.omd.com
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Most Creative Media Agency Network, 10 years in a row || Gunn Report Agency Network of the Year, 2016 || Festival of Media The Most Medaled Media Agency in Cannes, 2016 || Cannes Lions Global Media Agency of the Year, 2014 & 2013 || AdWeek As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees. Our core philosophy drives us to deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Mission: OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American ...
05/27/2020

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American authors. From poetry to non-fiction, these books discuss identity and APA narratives to explore new perspectives this month and beyond. #APAHM

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving...
05/27/2020
Behind the sports and entertainment sponsorship scramble

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving music and events landscape. #ThoughtLeadership

How the pandemic upended sports, entertainment sponsorship deals.

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Con...
05/26/2020
OMD USA posted on LinkedIn

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion around the new set of rules and best practices, use of (or not to use) current programmatic surplus and good deals, how consumers are reacting to advertising in a changed world and the critical importance of empathy in what we do. As Sacha said, “making sure our message is relevant, that our tone is right, that we're helping people and that we are there for them, pandemic or not." #ThoughtLeadership

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion ...

05/21/2020
Damien Hirst x Snapchat in support of Partners in Health | Spin Art

Inspired by spin art from renowned artist Damien Hirst, this globally available Snapchat lens from Snap Inc. allows everyone to make their own spin paintings, right from home. Pour virtual paint as your canvas spins to make millions of possible creations. #Client #AugmentedReality

Today, we’re launching a new augmented reality experience created in close collaboration with renowned artist Damien Hurst. Inspired by his Spin paintings, t...

Good things happen, when good neighbors come together. Every Wednesday you can join State Farm and iHeartRadio in celebr...
05/20/2020

Good things happen, when good neighbors come together. Every Wednesday you can join State Farm and iHeartRadio in celebrating all the good neighbors out there with a performance from some of the biggest artists in music. Watch at 7pm ET here: https://www.youtube.com/user/iheartradio
#Client #GoodNeighbor #iHeartLivingRoomSeries

Check out Snap Inc․'s amazing effort to create “the largest yearbook, ever” together with renowned artist JR to celebrat...
05/20/2020
Watch Graduate Together: America Honors The Class of 2020 Season 2020 Episode 1: Graduate Together: America Honors the Class of 2020 - Full show on CBS All Access

Check out Snap Inc․'s amazing effort to create “the largest yearbook, ever” together with renowned artist JR to celebrate seniors across the country who had their ceremonies cancelled due to #COVID19. The yearbook was featured on #GraduateTogether’s first national graduation ceremony aired on ViacomCBS (and others). See it all here https://bit.ly/2Xerrtt #Client

Sacha Xavier, Managing Director at OMD will be speaking at AdExchanger’s virtual PROGRAMMATIC I/O Innovation Conference ...
05/18/2020

Sacha Xavier, Managing Director at OMD will be speaking at AdExchanger’s virtual PROGRAMMATIC I/O Innovation Conference on May 18-21, 2020. Hear the latest insight from industry innovators on the most critical areas impacting programmatic media. Register for free at https://www.programmatic.io/innovationlabs/

State Farm's  #TheLastDance sponsorship scores another deep fake moment. #Client
05/18/2020
OMD USA posted on LinkedIn

State Farm's #TheLastDance sponsorship scores another deep fake moment. #Client

State Farm ®'s #TheLastDance sponsorship scores another deep fake moment. #Client...

Presented by PepsiCo's Tostitos brand, this is nacho average fundraiser. Guy Fieri and Bill Murray will face off in a vi...
05/15/2020

Presented by PepsiCo's Tostitos brand, this is nacho average fundraiser. Guy Fieri and Bill Murray will face off in a virtual nacho cook-off to provide laughs while raising awareness and donations for the Restaurant Employee Relief Fund (RERF).

Tune into the webcast today, Friday May 15 at 5pm EST
as Carla Hall, Shaquille O’Neal, and Terry Crews will be on hand to host and judge the competition on the Food Network's Facebook Live.

AdExchanger highlights OMD report on social pricing trends for an in-depth analysis of the digital marketplace. #Thought...
05/14/2020
OMG: Programmatic And Social CPMs Are Down, But Fixed Pricing On Video Creates A Glut | AdExchanger

AdExchanger highlights OMD report on social pricing trends for an in-depth analysis of the digital marketplace. #ThoughtLeadership

  While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report aggregating pricing trends across Omnicom Media Group’s client base. The report, published by Mark Oste...

Join Bacardi and cocktail bar, Grind, for a #WorldCocktailDay mixology MasterClass this Wednesday at 2:30pm EST, live st...
05/13/2020
Bacardi on LinkedIn: Bacardi announces World Cocktail Day livestream masterclass, as research | 10 comments

Join Bacardi and cocktail bar, Grind, for a #WorldCocktailDay mixology MasterClass this Wednesday at 2:30pm EST, live streamed from Grind's (@grind) Instagram page.

#WorldCocktailDay #VirtualHappyHour #Client

According to a recent Bacardi survey, since the #stayathome movement began, many have taken interest in becoming cocktail connoisseurs. The #1 drink on... 10 comments on LinkedIn

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to TheNewYorkTimes about th...
05/12/2020
OMD USA posted on LinkedIn

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to TheNewYorkTimes about the real value of the Upfronts. #ThoughtLeadership

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to The New York Times about the real value of the Upfronts...

05/11/2020
APAHM Month - Cooking Class with Michael Nicastro

For this year's Asian Pacific American Heritage Month, OMD and OmnicomMediaGroup hosted a virtual cooking class sponsored by YouTube and Google with Chinese-Italian hospitality coach and sommelier Michael Nicastro. Michael started his career at an ad agency, moved into the restaurant industry and was joined by his Grandmother “Popo” as he brought his story full circle by sharing the traditional Congee dish with us.

05/08/2020
CBS Sunday Night Movies

ViacomCBS Sunday Night Movies are back! Head to the movies from the comfort of your couch with blockbusters that make us laugh, tug at our heartstrings and leave us at the edge of our seats. Watch on CBS 8/7c or Stream on CBS All Access. #Client #CBSMovieNight

05/07/2020
How the Virtual NFL Draft was Created in Less than One Month

A must see for all marketers! NFL EVP of Club Business and League Events, Peter O'Reilly and NFL Chief Information Officer, Michelle McKenna explain how the NFL pulled off a virtual draft with less than a month to prepare. #Client

NFL EVP of Club Business and League Events, Peter O'Reilly, and NFL Chief Information Officer, Michelle McKenna, explain how the NFL pulled off a virtual dra...

05/06/2020
2019 Sundance Film Festival - Ancestry & SundanceTV Present: Railroad Ties (Full Film) | Ancestry

We’re so proud of Ancestry and The Content Collective in partnership with OMD for their The Webby Awards nomination! Show your support and vote for ‘Railroad Ties’ in the Best Video: Documentary category in the 24th Annual Webby People’s Voice Awards. Voting is open until Thursday, May 7.

Sign up and cast your vote today at https://bit.ly/35ERyNX.

Six descendants of fugitive slaves and abolitionists come together in Brooklyn to discover more about their lineage. Documenting each person learning about t...

05/06/2020
#MomentofMazel with GEA and Watch What Happens Live

In partnership with the United Way Worldwide, GE Appliances is supporting heroes by donating appliances to first responders and healthcare workers through its GEA4Heroes program.

GEA and OMD worked with Bravo Marketing and Watch What Happens Live to organize a donation of brand new washer/dryer sets to four New York City Fire Department (FDNY) houses in need of an upgrade. One set of appliances went to the FDNY Ten House - Engine 10 and Ladder 10 located just around the corner from OMD New York City. #Client #WWHL #MomentOfMazel

Plan your own virtual #CincoDeMayo party or happy hour at home with Bacardi's #Cazadores. #Client
05/04/2020

Plan your own virtual #CincoDeMayo party or happy hour at home with Bacardi's #Cazadores. #Client

Do you know what’s great about celebrating Cinco de Mayo at home? More tacos for you.

Check out our Story Highlights for everything you need to throw your own virtual party at home - including a taco recipe, courtesy of @chefrichardsandoval. #ClosestCinco
📸: @fooodeelicious

Love National Football League's effort with Special Olympics to host the first ever-first ever virtual PLAY 60 training ...
05/04/2020
Las Vegas Raiders

Love National Football League's effort with Special Olympics to host the first ever-first ever virtual PLAY 60 training camp and redefining indoor play. #StayHomeStayStrong #Client

We teamed up with the Special Olympics to host the first-ever virtual PLAY 60 Training Camp leading up to the 2020 #NFLDraft.

AJ lead a workout routine that discussed the importance of staying physically active and healthy at-home during these times.

Taking care of ourselves and each other has never been more important. GNY Red Cross Board Chair and OMD USA CEO John Os...
05/01/2020

Taking care of ourselves and each other has never been more important. GNY Red Cross Board Chair and OMD USA CEO John Osborn leads a team of volunteers to distribute 900 NYC Health Heroes care packages to frontline workers at Jamaica Hospital Medical Center. #ThankYouHealthCareHeroes

Celebrating inspirational stories are what the Shorty Awards are all about. So, in addition to congratulating our PepsiC...
05/01/2020
Shorty Awards

Celebrating inspirational stories are what the Shorty Awards are all about. So, in addition to congratulating our PepsiCo bubly team, we want to congratulate ALL the brands recognized. Tune in this weekend to see JB Smoove host and a special musical performance by Fetty Wap featuring Grammy violinist Miri Ben-Ari, LIVE on May 3rd, 2020 at 7:00pm ET.

The Shorty Awards honor the best of social media by recognizing the influencers, brands and organizations on Facebook, Twitter, YouTube, TikTok, Instagram, T...

Adweek opinion editor Nicole Ortiz talks to OMD NA Chief Strategy Officer and Adweek VOICE network contributor Kristen C...
04/30/2020
Adweek Together: Voices to Get You Through the Pandemic

Adweek opinion editor Nicole Ortiz talks to OMD NA Chief Strategy Officer and Adweek VOICE network contributor Kristen Colonna about how the pandemic is impacting brands’ relationships with consumers. #AdweekTogether #COVID19 #ThoughtLeadership

Adweek's Voice columnists offer insights for the future.

OMD USA's cover photo
04/28/2020

OMD USA's cover photo

04/28/2020
McDonald's

To show appreciation for the frontline heroes committed to our health and safety, McDonald's is offering free Thank You Meals as a token of appreciation for their selfless service. #Client

🚨Friends. Family. Community. WE NEED YOU! ❤ Please help us help our frontline workers. We want to give them a FREE thank you meal. If you know anyone who could use one, please like, tag in comment or share to let them know. We’d truly be proud to take their order.

Campaign Magazine speaks to Flo Adamski about behavioral shifts revealed in OMD's latest Rapid Response study.
04/24/2020

Campaign Magazine speaks to Flo Adamski about behavioral shifts revealed in OMD's latest Rapid Response study.

04/22/2020
Ad Council

By practicing social distancing, you can help prevent the spread of #COVID19. Do it for yourself, your loved ones and your community so we can all stay healthy. We are all in this together. #AloneTogether #StayHome #AdCouncil

By practicing social distancing, you can help prevent the spread of #COVID19. Do it for yourself, your loved ones and yo...
04/15/2020

By practicing social distancing, you can help prevent the spread of #COVID19. Do it for yourself, your loved ones and your community so we can all stay healthy. We are all in this together. #AloneTogether #StayHome #AdCouncil

Shreya Kushari, Chief Client Officer at OMD joined a virtual Q&A with She Runs It yesterday to discuss how brands are re...
04/15/2020

Shreya Kushari, Chief Client Officer at OMD joined a virtual Q&A with She Runs It yesterday to discuss how brands are reacting to #COVID19. Shreya reminds us that we are in this together and we will come out of this. On the bright side, crisis precedes #innovation. #LessonsFromLeaders

Are the #COVID19 resources being offered meeting the dynamic needs of real, everyday Americans? Read insights from Ad Co...
04/14/2020
Coping in the time of Covid-19

Are the #COVID19 resources being offered meeting the dynamic needs of real, everyday Americans? Read insights from Ad Council on how to how to effectively connect while being #AloneTogether.

It’s hard to have a conversation with anyone today without referencing what’s arguably on everyone’s minds right now: the novel coronavirus pandemic. In one week alone—from March 27 to April 2—there were more than 101 million mentions of covid-19, the respiratory disease caused by the new ...

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Adweek’s Global Media Agency of the Year 2020 Adweek’s Global Media Agency of the Year 2019 Cannes Lions Most Medaled Media Agency 2018

OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.

With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2020 and 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.

OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/

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