07/16/2020
OMD USA
OMD USA
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OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. www.omd.com Most Creative Media Agency Network, 10 years in a row || Gunn Report
Agency Network of the Year, 2016 || Festival of Media
The Most Medaled Media Agency in Cannes, 2016 || Cannes Lions
Global Media Agency of the Year, 2014 & 2013 || AdWeek
As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees.
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Our core philosophy drives us to deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.
Operating as usual
06/22/2020
OMD USA posted on LinkedIn
Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies.
Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies....
06/18/2020
Would You Have Watched This Ad Six Months Ago? And Now?
Empathy is the backbone of OMD’s planning process. And, it has never been more relevant and important to our clients’ success than now as Catherine Sullivan – Omnicom’s Chief Investment Officer, North America – NBCU and Xander discussed in Adweek Future of TV panel. For more insights, watch the panel at: https://bit.ly/3de1AIf
Advertisers hope new formats will win over adaptive consumers.
06/17/2020
As we all look to ensure we have the most inclusive workplaces, it is crucial to understand what our verbal and non-verbal communications might be conveying. In this timely analysis, Career coach and Forbes columnist Rachel Montañez explores how we unintentionally make other people feel demeaned, excluded or negated. https://bit.ly/3hzJWls
06/16/2020
Actions speak louder than words. OMD is proud to sign the ANA AIMM pledge committing to long-term action. As an organization and an industry, OMD joins our peers in pledging to fight against systematic racism and institutional bias. Learn more about the pledge here – all are welcome to sign: https://www.anaaimm.net/
06/15/2020
Adweek at Home
This Tuesday we invite you to Elevate: The Future of TV, addressing the accelerated pace of change in linear and digital TV. Omnicom Media Group Chief Investment Officer, Catherine Sullivan will be a panelist discussing new ad formats, offerings and how they’ll impact the coming upfront season and the industry going forward. Registration for the event is free and available at https://bit.ly/3hiUbKW.
AboutSpeakersAgendaPartnersContact MENU Monday, June 15 - Thursday, June 18, 2020 Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain ...
06/11/2020
OMD has created a collection of #PrideMonth video conference backgrounds as a way to celebrate and show our support of the LGBTQ+ community. To download, open the images and right-click to save. For other ways to commemorate #PrideMonth, consider supporting some Black LGBTQ+ small businesses from these lists:
https://bit.ly/37do2Qn
https://bit.ly/3cTFI4w
06/09/2020
Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments
"Listening is not enough," stressed John Burke, Bacardi’s Chief Marketing Officer as brands navigate responses to the reckoning over racial injustice. John Burke joined Florian Adamski, CEO of OMD Worldwide and Nada Stirratt, Facebook's VP of Global Marketing Solutions to discuss marketing in today’s culturally charged landscape. See the full conversation at https://bit.ly/3dQ3tMh
From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.. From Campaign US
06/08/2020
OMD USA
06/08/2020
How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf | AdExchanger
“Don’t go halfway,” Lina Shields, CMO of Eli Lilly and Company suggested to brands fighting for racial equality in AdExchanger's interview with industry CMOS. Read on for ways corporations can get active in their communities, partner with local government to incite change and other ways to get involved. https://bit.ly/2UpbuQy #Client
Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department...
06/04/2020
We are sharing out a list of resources that span places to lend your voice to petitions, ways to amplify black voices and links to find educational spaces and/or causes to donate (if you’re so inclined). Hoping it can be of help. If you would like to, please share this with friends, family and/or clients. https://linktr.ee/omdusa
05/29/2020
OMD USA posted on LinkedIn
OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership
OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership...
05/29/2020
Now Cigna customers can access Talkspace therapy and psychiatry from the comfort of their home. With this partnership, the 14 million enrolled in Cigna's employer-sponsored health plans can use the Talkspace network of licensed therapists via video and text. Lean more at bit.ly/2TtpAjo. #Client #MentalHealthAwarenessMonth
05/29/2020
OMD USA posted on LinkedIn
As a nod to nostalgia and a socially responsible way to go to the movies, State Farm and Screenvision Media have partnered to create a summer drive-in movie series scheduled to run through August across 166 drive-in theaters nationwide. #Client
As a nod to nostalgia and a socially responsible way to go to the movies, State Farm ® and Screenvision Media have partnered to create a summer drive-in...
05/28/2020
OMD USA posted on LinkedIn
We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in/gAqipAD
We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in...
05/27/2020
As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American authors. From poetry to non-fiction, these books discuss identity and APA narratives to explore new perspectives this month and beyond. #APAHM
05/27/2020
Behind the sports and entertainment sponsorship scramble
As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving music and events landscape. #ThoughtLeadership
How the pandemic upended sports, entertainment sponsorship deals.
05/26/2020
OMD USA posted on LinkedIn
OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion around the new set of rules and best practices, use of (or not to use) current programmatic surplus and good deals, how consumers are reacting to advertising in a changed world and the critical importance of empathy in what we do. As Sacha said, “making sure our message is relevant, that our tone is right, that we're helping people and that we are there for them, pandemic or not." #ThoughtLeadership
OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion ...
05/21/2020
Damien Hirst x Snapchat in support of Partners in Health | Spin Art
Inspired by spin art from renowned artist Damien Hirst, this globally available Snapchat lens from Snap Inc. allows everyone to make their own spin paintings, right from home. Pour virtual paint as your canvas spins to make millions of possible creations. #Client #AugmentedReality
Today, we’re launching a new augmented reality experience created in close collaboration with renowned artist Damien Hurst. Inspired by his Spin paintings, t...
05/21/2020
News publishers new tactic: Emphasize the good news to lure back coronavirus-weary advertisers - Digiday
Omnicom Media Group's Steven Bloom talks to Digiday about publishers' pivot to recovery-centric content. #ThoughtLeadership
While advertisers are leery of sponsoring news publishers' hard news coverage of coronavirus, a growing number are open to sponsoring stories about economic recovery.
05/20/2020
Good things happen, when good neighbors come together. Every Wednesday you can join State Farm and iHeartRadio in celebrating all the good neighbors out there with a performance from some of the biggest artists in music. Watch at 7pm ET here: https://www.youtube.com/user/iheartradio
#Client #GoodNeighbor #iHeartLivingRoomSeries
05/20/2020
Watch Graduate Together: America Honors The Class of 2020 Season 2020 Episode 1: Graduate Together: America Honors the Class of 2020 - Full show on CBS All Access
Check out Snap Inc․'s amazing effort to create “the largest yearbook, ever” together with renowned artist JR to celebrate seniors across the country who had their ceremonies cancelled due to #COVID19. The yearbook was featured on #GraduateTogether’s first national graduation ceremony aired on ViacomCBS (and others). See it all here https://bit.ly/2Xerrtt #Client
05/19/2020
AdAge: How TV is Navigating the New Normal
Catherine Sullivan, CIO of Omnicom Media Group joined investment leaders for an engaging AdAge roundtable on TV's new normal. Watch the interview and hear more industry insights on https://bit.ly/36dStW5.
#ThoughtLeadership
05/18/2020
Sacha Xavier, Managing Director at OMD will be speaking at AdExchanger’s virtual PROGRAMMATIC I/O Innovation Conference on May 18-21, 2020. Hear the latest insight from industry innovators on the most critical areas impacting programmatic media. Register for free at https://www.programmatic.io/innovationlabs/
05/18/2020
OMD USA posted on LinkedIn
State Farm's #TheLastDance sponsorship scores another deep fake moment. #Client
State Farm ®'s #TheLastDance sponsorship scores another deep fake moment. #Client...
05/15/2020
Presented by PepsiCo's Tostitos brand, this is nacho average fundraiser. Guy Fieri and Bill Murray will face off in a virtual nacho cook-off to provide laughs while raising awareness and donations for the Restaurant Employee Relief Fund (RERF).
Tune into the webcast today, Friday May 15 at 5pm EST
as Carla Hall, Shaquille O’Neal, and Terry Crews will be on hand to host and judge the competition on the Food Network's Facebook Live.
05/14/2020
OMG: Programmatic And Social CPMs Are Down, But Fixed Pricing On Video Creates A Glut | AdExchanger
AdExchanger highlights OMD report on social pricing trends for an in-depth analysis of the digital marketplace. #ThoughtLeadership
While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report aggregating pricing trends across Omnicom Media Group’s client base. The report, published by Mark Oste...
05/13/2020
Bacardi on LinkedIn: Bacardi announces World Cocktail Day livestream masterclass, as research | 10 comments
Join Bacardi and cocktail bar, Grind, for a #WorldCocktailDay mixology MasterClass this Wednesday at 2:30pm EST, live streamed from Grind's (@grind) Instagram page.
#WorldCocktailDay #VirtualHappyHour #Client
According to a recent Bacardi survey, since the #stayathome movement began, many have taken interest in becoming cocktail connoisseurs. The #1 drink on... 10 comments on LinkedIn
05/12/2020
OMD USA posted on LinkedIn
Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to TheNewYorkTimes about the real value of the Upfronts. #ThoughtLeadership
Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to The New York Times about the real value of the Upfronts...
05/11/2020
APAHM Month - Cooking Class with Michael Nicastro
For this year's Asian Pacific American Heritage Month, OMD and OmnicomMediaGroup hosted a virtual cooking class sponsored by YouTube and Google with Chinese-Italian hospitality coach and sommelier Michael Nicastro. Michael started his career at an ad agency, moved into the restaurant industry and was joined by his Grandmother “Popo” as he brought his story full circle by sharing the traditional Congee dish with us.
05/08/2020
CBS Sunday Night Movies
ViacomCBS Sunday Night Movies are back! Head to the movies from the comfort of your couch with blockbusters that make us laugh, tug at our heartstrings and leave us at the edge of our seats. Watch on CBS 8/7c or Stream on CBS All Access. #Client #CBSMovieNight
05/08/2020
Getting Past the TV Upfront to an “Audience-Based World,” Omnicom’s Sullivan – Beet.TV
Talking to Beet.TV, Omnicom Media Group Chief Investment Officer Catherine Sullivan urges industry to leverage this moment to accelerate the move to an audience-based world.
The current crisis is causing the media industry to "rethink what we do." It is making the TV Upfront less essential versus the time when clients want to negotiate, ...
05/07/2020
How the Virtual NFL Draft was Created in Less than One Month
A must see for all marketers! NFL EVP of Club Business and League Events, Peter O'Reilly and NFL Chief Information Officer, Michelle McKenna explain how the NFL pulled off a virtual draft with less than a month to prepare. #Client
NFL EVP of Club Business and League Events, Peter O'Reilly, and NFL Chief Information Officer, Michelle McKenna, explain how the NFL pulled off a virtual dra...
05/06/2020
2019 Sundance Film Festival - Ancestry & SundanceTV Present: Railroad Ties (Full Film) | Ancestry
We’re so proud of Ancestry and The Content Collective in partnership with OMD for their The Webby Awards nomination! Show your support and vote for ‘Railroad Ties’ in the Best Video: Documentary category in the 24th Annual Webby People’s Voice Awards. Voting is open until Thursday, May 7.
Sign up and cast your vote today at https://bit.ly/35ERyNX.
Six descendants of fugitive slaves and abolitionists come together in Brooklyn to discover more about their lineage. Documenting each person learning about t...
05/06/2020
#MomentofMazel with GEA and Watch What Happens Live
In partnership with the United Way Worldwide, GE Appliances is supporting heroes by donating appliances to first responders and healthcare workers through its GEA4Heroes program.
GEA and OMD worked with Bravo Marketing and Watch What Happens Live to organize a donation of brand new washer/dryer sets to four New York City Fire Department (FDNY) houses in need of an upgrade. One set of appliances went to the FDNY Ten House - Engine 10 and Ladder 10 located just around the corner from OMD New York City. #Client #WWHL #MomentOfMazel
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Videos
AdAge: How TV is Navigating the New Normal
Catherine Sullivan, CIO of Omnicom Media Group joined investment leaders for an engaging AdAge roundtable on TV's new normal. Watch the interview and hear more industry insights on https://bit.ly/36dStW5. #ThoughtLeadership
APAHM Month - Cooking Class with Michael Nicastro
For this year's Asian Pacific American Heritage Month, OMD and OmnicomMediaGroup hosted a virtual cooking class sponsored by YouTube and Google with Chinese-Italian hospitality coach and sommelier Michael Nicastro. Michael started his career at an ad agency, moved into the restaurant industry and was joined by his Grandmother “Popo” as he brought his story full circle by sharing the traditional Congee dish with us.
CBS Sunday Night Movies
ViacomCBS Sunday Night Movies are back! Head to the movies from the comfort of your couch with blockbusters that make us laugh, tug at our heartstrings and leave us at the edge of our seats. Watch on CBS 8/7c or Stream on CBS All Access. #Client #CBSMovieNight
#MomentofMazel with GEA and Watch What Happens Live
In partnership with the United Way Worldwide, GE Appliances is supporting heroes by donating appliances to first responders and healthcare workers through its GEA4Heroes program. GEA and OMD worked with Bravo Marketing and Watch What Happens Live to organize a donation of brand new washer/dryer sets to four New York City Fire Department (FDNY) houses in need of an upgrade. One set of appliances went to the FDNY Ten House - Engine 10 and Ladder 10 located just around the corner from OMD New York City. #Client #WWHL #MomentOfMazel
Ad Council
By practicing social distancing, you can help prevent the spread of #COVID19. Do it for yourself, your loved ones and your community so we can all stay healthy. We are all in this together. #AloneTogether #StayHome #AdCouncil
Frito-Lay: It's About People
Visit http://fritolay.com/action to learn more about what Frito-Lay is doing and how you can make an impact to support coronavirus relief. #Client #COVID19
Ad Council: #AloneTogether
In challenging times, the choices you make are critical. And their impact is significant. Help slow the spread of coronavirus and #StayAtHome. Just because we’re apart doesn’t mean we’re alone. We’re all in this together. #AloneTogether #AdCouncil
Make Them Count - Ancestry #WomensHistoryMonth
Voting? Seems straightforward. But 100 years ago, women did not have the right to vote. This #WomensHistoryMonth, Ancestry is launching #MakeThemCount, a campaign honoring the trailblazers who shaped women’s suffrage and the ratification of the 19th amendment 100 years ago. Visit ancestry.com/history/womens-suffrage and discover your connection to women’s voting rights and the history of women’s suffrage. Voting season is upon us. You have the right to vote, so don’t forget to vote. #Client
20 for 2020: Augmented Reality Trends and How They May Play Out This Year
The future of AR is now. As in, right now. 2020 is poised to be the year AR/VR will have a significant impact on marketing and client business. To help illuminate the competitive advantage AR/VR is already providing, Tom Emrich, AR/VR industry expert, enthusiast and VP of Product at 8th Wall, presented 20 Augmented Reality Trends and how these help us give our clients a competitive advantage. Stay ahead of the eight ball with Tom’s AR trends on beauty, experiential, the workplace, gaming industries and more at https://bit.ly/2Vt4Sls. #BetterDecisionsFaster #augmentedreality #virtualreality
Valentines Day Cookies.mp4
Hey Valentine, you’re all that and a bag of chips! Give your loved ones the perfect sweet (and salty) treat with these Lay’s #ValentinesDay Chip Cookies. #Client
Zero Sugar. Done Right. 30 Pepsi.mp4
Paint the town red? No thanks, we'd rather paint it black. Pepsi Zero Sugar is serving a new matte black look with the same refreshing taste of Pepsi that everyone love. Grab your sleek Pepsi Zero Sugar cans for Super Bowl LIV. #Client
Doritos® Monologue Super Bowl Teaser feat. Sam Elliott.mp4
Can't nobody tell Sam Elliot nothin'. Except, maybe someone should let him know about Doritos new Cool Ranch recipe? A flavor and crunch that's bigger, bolder and wild enough for the Wild West, ranch just got cooler in time for Super Bowl LIV. #Client
MTN DEW Zero Sugar, As Good As The Original.mp4
A taste so good, it's scary. Heeeere's #MTNDEWZeroSugar! All the sweetness of the original Mountain Dew without any of the sugar. #DoTheDew and stock up for Super Bowl LIV. #Client
Cheetos® MC Hammer Shuffle Steal SUPER BOWL LIV TEASER.mp4
Get your head in the game. The snack game, that is. Just in time for Super Bowl LIV, Cheetos Popcorn is here in Flamin' Hot and Cheddar. Grab some bags and get your Super Bowl party poppin'. #ItsCheetle #Client #CantTouchThis
Happy holidays from your OMD family!
Wishing all our clients, partners and OMDers a joyous holiday season and a prosperous new year! Happy holidays from your OMD family.
CBS - The Late Late Show with James Corden
Let’s make some noise for the host with the most, James Corden! A big congrats to the team at CBS The Late Late Show with James Corden on receiving a Critics' Choice Awards nomination for Best Talk Show. #Client #OneOMD
CBS - Mom
It’s time to break out the happy dance! CBS TV show Mom is having a major mom-ent, receiving a Critics' Choice Awards nomination for Best Comedy Series. Congrats, team! #Client #OneOMD #CriticsChoice
CBS - The Good Fight
When good is great, it calls for celebrating! CBS The Good Fight received 4 Critics' Choice Awards nominations, including Best Drama Series. Congrats to the cast and crew. #Client #OneOMD #CriticsChoice
It’s time to treat yourself! What better way to celebrate #NationalCookieDay than with this sweet recipe from Quaker Oats? #Client #OneOMD
Call Of Duty Endowment X Activison - Veterans Day
This #VeteransDay, honor Veterans by hiring Veterans. The Call of Duty Endowment program has helped more than 63,000 veterans find high-quality employment. Help us end Veteran unemployment. Activision #HireHonor #Client #OneOMD #BetterDecisionsFaster
Media and marketing companies create messaging that shapes culture. We can do the same for climate change. That’s why OMD is joining #TheFutureIsCalling pledge to donate talent and resources to tackle the crisis. Join us! thefutureiscalling.com #potentialenergycoalition
Fashion Week is upon us, with OMDers lookin’ like a snack at the first-ever Flamin’ Haute Fashion Show sponsored by Cheetos! Dive in to the details of the night in our instagram highlights under Flamin’ Haute to share in our cheesy delight! #OneOMD #CheetosFlaminHaute Cheetos #Client
It’s September again… and that back to school feeling is in the air. Sharpen your pencils! #OneOMD #BetterDecisionsFaster #BackToSchool #ThrowBack
It’s a little quieter around the office without the #OMD Summer #Intern Class of 2019. We miss you already and hope that you were able to #learn as much from us as we did from you. #BestOfLuck to all in your #academic year! #OneOMD #OMDSummerInternship19 #BetterDecisionsFaster #CEO #JohnOsborn #WednesdayWisdom
Here’s to the 2019 US Women’s National Team’s World Cup win! What an inspiration of confidence, determination, and the power of hard work. We hope you were able to stop by the NYC Ticker Tape parade today & come be a part of the action! #USWNTParade #WomensWorldCup2019 #TickerTapeParade #OneOMD
OMD’s #FourthofJuly favorites! Make sure you’re ready with our checklist of essentials to make it a fantastic holiday weekend. Comment down below which are some of your faves! 1. Picnic basket ready Bubly & Frito-Lay 2. Last-minute red, white, and blue outfit accessories & decorations at JCPenney's Fourth of July Sale! 3. Celebrate #NationalPicnicMonth with Pasta salad in minutes Barilla 4. Nothing says the 4th of July like a quick, cold, & refreshing treat from McDonald's (we especially love the🍦 Sundays) *captured on iPhone Apple #OneOMD #Clients
We ended June on a great note celebrating #WorldPride with #ThoughtLeaders #WhembleySewell of them. & Condé Nast, #GuyGriggs of The New York Times, #GeorgeDeBolt of Showtime & our very own #MariaHakimi chatting about key moments of change and the #powerful #influence of #Stonewall50. #OneOMD
❤️🧡💛💚💙💜 A happy #PRIDE month from all of us at #OMD! Heres to recognizing and #celebrating the importance of inclusion and diversity in every way ❤️🧡💛💚💙💜 #OneOMD #AllWeNeedIsLove #Pride2019 #LGBTQIA+#Stonewall50
Continuing the #celebration of #AsianAmerican and #PacificIslander #Heritage Month, last night, we listened to #immigrant stories. What is the best way to do that? Through #storytelling and #food. Happy to have ThinkChinatown walk us through this rich and diverse #culture. #AAPIHM #OneOMD #Video Thanks to our amazing employee's for organizing, special thanks to #SaraPorritt.
So cool that our CEO, @John Osborne, was on the jury for 'Best #VR Film' at the Tribeca X Awards. Part of the Tribeca Film Festival, Tribeca X celebrates the best of #creative #storytelling and #branded #entertainment. The #winner of this year's award for Best #VR film: 'The 100%' by Stand Up To Cancer which meaningfully told a #ballet dancer's #cancer story through an immersive #AR experience. Truly #inspirational! #Tribeca2019
Our Story
Adweek’s Global Media Agency of the Year 2020 Adweek’s Global Media Agency of the Year 2019 Cannes Lions Most Medaled Media Agency 2018
OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.
With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2020 and 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.
OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/
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