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OMD USA

OMD USA OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. www.omd.com Most Creative Media Agency Network, 10 years in a row || Gunn Report
Agency Network of the Year, 2016 || Festival of Media
The Most Medaled Media Agency in Cannes, 2016 || Cannes Lions
Global Media Agency of the Year, 2014 & 2013 || AdWeek


As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees.

Our core philosophy drives us to deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Operating as usual

To all our colleagues and clients, we join you in celebrating #InternationalWomensDay (part of Women’s History Month) an...
03/08/2022

To all our colleagues and clients, we join you in celebrating #InternationalWomensDay (part of Women’s History Month) and encouraging us all to #breakthebias not just today or this month but every day of every month by empowering women year-round.

At OMD, we seek to #breakthebias beyond Women’s History Month and #InternationalWomensDay, by empowering women year-roun...
03/08/2022

At OMD, we seek to #breakthebias beyond Women’s History Month and #InternationalWomensDay, by empowering women year-round and recognizing the richness and intersectionality within this community.

Follow our social channels to stay up to date with programming and highlights!

"Omni's ability to build audiences, get insights on them, personalize against them, build a plan around them, and then b...
02/09/2022

"Omni's ability to build audiences, get insights on them, personalize against them, build a plan around them, and then buy them makes OMD's approach unique.”

Doug Milliken, VP of Marketing Transformation at The Clorox Company shared while discussing Omni and how it helped deliver record-breaking marketing ROI for Clorox in Adweek's deep dive on the tech platform and orchestration system. He added, "It wasn’t the only reason for consolidating into Omnicom, but it was a significant factor."

Curious how your brand can simplify its marketing approach? Link in bio to learn more about Omni, our one-of-a-kind and one-stop-shop.

Today we commemorate Dr. Martin Luther King Jr. and encourage our friends, family and clients to join @TheKingCenter in ...
01/17/2022

Today we commemorate Dr. Martin Luther King Jr. and encourage our friends, family and clients to join @TheKingCenter in their 2022 observance at our link in bio.

Seeking outstanding talent, across multiple disciplines and amazing clients, to join our growing family. If you are read...
12/01/2021

Seeking outstanding talent, across multiple disciplines and amazing clients, to join our growing family. If you are ready to be part of a modern, media agency, we’d love to hear from you. Check out open roles at our #linkinbio.

Wishing all our clients, friends, and OMD family a happy and safe #thanksgiving!
11/25/2021

Wishing all our clients, friends, and OMD family a happy and safe #thanksgiving!

George Manas, CEO of OMD Worldwide and Florian Adamski, CEO of Omnicom Media Group, sit down with @campaign_us for the f...
11/17/2021

George Manas, CEO of OMD Worldwide and Florian Adamski, CEO of Omnicom Media Group, sit down with @campaign_us for the first interview since their recent promotions. Head to our #linkinbio for the full insights.

Congrats to @omnicommediagroup on being awarded the media and SEO account for @aerlingus! Learn more about the new colla...
11/16/2021

Congrats to @omnicommediagroup on being awarded the media and SEO account for @aerlingus! Learn more about the new collaboration at our #linkinbio.

The past few months have been amazing as we were able to spend some time with teammates old and new across seven of our ...
11/05/2021

The past few months have been amazing as we were able to spend some time with teammates old and new across seven of our OMD offices at our Welcome Back events. We concluded our tour last week in LA. Thank you to all who were able to join and to our remarkable partners at @Google, @iHeartMedia and @experiencebup for creating such a spook-tacular and memorable event.

Congrats to OMD's George Manas who has been tapped to be the new global  CEO of @omd_worldwide, where he will continue t...
11/03/2021

Congrats to OMD's George Manas who has been tapped to be the new global CEO of @omd_worldwide, where he will continue to the same magic he brought to OMD USA.

George was previously President and Chief Media Officer of OMD USA, where he expanded OMD’s modern media offering, with transformative solutions both before and during the pandemic, where his leadership helped to secure close to $1 billion in new business.

Read more on how he defined the path for the agency’s evolution here: https://lnkd.in/dq_VRdxV.

OMD’s latest talent initiative, OMD Nest, addresses two key roadblocks in the industry: 1) How to recruit more diverse s...
10/26/2021

OMD’s latest talent initiative, OMD Nest, addresses two key roadblocks in the industry: 1) How to recruit more diverse staff and 2) How to address the talent pool drought. “We need to do is be more creative, thoughtful and resourceful in terms of how we’re finding the best talent that’s out there,” said John Osborn, CEO of OMD. Head to @Adweek and read more on our new approach to recruitment in a competitive talent market that values diversity.

"There has never been a more exciting time to be in this business. We're going through such rapid change, such amplified...
10/14/2021

"There has never been a more exciting time to be in this business. We're going through such rapid change, such amplified change, that I find it incredibly exhilarating and exciting. It puts more of a premium on what we do for a living..." said OMD CEO John Osborn.

John Osborn talks about staying closer to consumers and colleagues, talent, culture and more with Beet.TV's Andy Plesser. Listen to the full #BeetCast #podcast at our #linkinbio.

See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode a...
10/14/2021

See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode activates location specific lenses. “As people start emerging out in the world, we thought it would be a good opportunity to show them something surprising and fun,” says Snap Inc. CMO Kenny Mitchell. Kudos to the teams at OMD and Snap Inc for their work on #OpenyourSnapchat, Snap’s largest global marketing campaign.

Read more about the initiative at our #linkinbio.

See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode a...
10/14/2021

See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode activates location specific lenses. “As people start emerging out in the world, we thought it would be a good opportunity to show them something surprising and fun,” says Snap Inc. CMO Kenny Mitchell. Kudos to the teams at OMD and Snap Inc for their work on #OpenyourSnapchat, Snap’s largest global marketing campaign.

Read more about the initiative at our #linkinbio.

Last month, we gave the 21st night of September a whole new meaning with our OMD Chicago happy hour and fun-filled Welco...
10/13/2021

Last month, we gave the 21st night of September a whole new meaning with our OMD Chicago happy hour and fun-filled Welcome Back event! Thank you to our wonderful partners at @Spotify and @Google for helping us give our teams a warm welcome back to the office.

Congratulations to OMD's Jason Colon, Head of Acquisition and Growth Marketing, for being named to Business Insider's 50...
10/13/2021

Congratulations to OMD's Jason Colon, Head of Acquisition and Growth Marketing, for being named to Business Insider's 50 rising Stars of Madison Ave list! Learn more about how Jason Colon influenced the company by taking the lead in revamping Omnicom's media planning process, his work with McDonalds and much more at our #linkinbio.

Photos from OMD USA's post
10/08/2021

Photos from OMD USA's post

A huge shout-out to our friends at @iheartmediaofficial and @experiencebup for helping this event come together! And mos...
09/23/2021

A huge shout-out to our friends at @iheartmediaofficial and @experiencebup for helping this event come together! And most of all, to our people for joining us as we reconnected with teammates for a day of in-office fun and an off-site Happy Hour in person (finally).

OMD USA
07/16/2020

OMD USA

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment...
06/22/2020
OMD USA posted on LinkedIn

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies.

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies....

Empathy is the backbone of OMD’s planning process. And, it has never been more relevant and important to our clients’ su...
06/18/2020
Would You Have Watched This Ad Six Months Ago? And Now?

Empathy is the backbone of OMD’s planning process. And, it has never been more relevant and important to our clients’ success than now as Catherine Sullivan – Omnicom’s Chief Investment Officer, North America – NBCU and Xander discussed in Adweek Future of TV panel. For more insights, watch the panel at: https://bit.ly/3de1AIf

Advertisers hope new formats will win over adaptive consumers.

As we all look to ensure we have the most inclusive workplaces, it is crucial to understand what our verbal and non-verb...
06/17/2020

As we all look to ensure we have the most inclusive workplaces, it is crucial to understand what our verbal and non-verbal communications might be conveying. In this timely analysis, Career coach and Forbes columnist Rachel Montañez explores how we unintentionally make other people feel demeaned, excluded or negated. https://bit.ly/3hzJWls

Actions speak louder than words. OMD is proud to sign the ANA AIMM pledge committing to long-term action. As an organiza...
06/16/2020

Actions speak louder than words. OMD is proud to sign the ANA AIMM pledge committing to long-term action. As an organization and an industry, OMD joins our peers in pledging to fight against systematic racism and institutional bias. Learn more about the pledge here – all are welcome to sign: https://www.anaaimm.net/

This Tuesday we invite you to Elevate: The Future of TV, addressing the accelerated pace of change in linear and digital...
06/15/2020
Adweek at Home

This Tuesday we invite you to Elevate: The Future of TV, addressing the accelerated pace of change in linear and digital TV. Omnicom Media Group Chief Investment Officer, Catherine Sullivan will be a panelist discussing new ad formats, offerings and how they’ll impact the coming upfront season and the industry going forward. Registration for the event is free and available at https://bit.ly/3hiUbKW.

AboutSpeakersAgendaPartnersContact MENU Monday, June 15 - Thursday, June 18, 2020 Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain ...

OMD has created a collection of #PrideMonth video conference backgrounds as a way to celebrate and show our support of t...
06/11/2020

OMD has created a collection of #PrideMonth video conference backgrounds as a way to celebrate and show our support of the LGBTQ+ community. To download, open the images and right-click to save. For other ways to commemorate #PrideMonth, consider supporting some Black LGBTQ+ small businesses from these lists:

https://bit.ly/37do2Qn

https://bit.ly/3cTFI4w

"Listening is not enough," stressed John Burke, Bacardi’s Chief Marketing Officer as brands navigate responses to the re...
06/09/2020
Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

"Listening is not enough," stressed John Burke, Bacardi’s Chief Marketing Officer as brands navigate responses to the reckoning over racial injustice. John Burke joined Florian Adamski, CEO of OMD Worldwide and Nada Stirratt, Facebook's VP of Global Marketing Solutions to discuss marketing in today’s culturally charged landscape. See the full conversation at https://bit.ly/3dQ3tMh

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.. From Campaign US

OMD USA
06/08/2020

OMD USA

“Don’t go halfway,” Lina Shields, CMO of Eli Lilly and Company suggested to brands fighting for racial equality in AdExc...
06/08/2020
How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf | AdExchanger

“Don’t go halfway,” Lina Shields, CMO of Eli Lilly and Company suggested to brands fighting for racial equality in AdExchanger's interview with industry CMOS. Read on for ways corporations can get active in their communities, partner with local government to incite change and other ways to get involved. https://bit.ly/2UpbuQy #Client

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department...

We are sharing out a list of resources that span places to lend your voice to petitions, ways to amplify black voices an...
06/04/2020

We are sharing out a list of resources that span places to lend your voice to petitions, ways to amplify black voices and links to find educational spaces and/or causes to donate (if you’re so inclined). Hoping it can be of help. If you would like to, please share this with friends, family and/or clients. https://linktr.ee/omdusa

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership
05/29/2020
OMD USA posted on LinkedIn

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership...

Now Cigna customers can access Talkspace therapy and psychiatry from the comfort of their home. With this partnership, t...
05/29/2020

Now Cigna customers can access Talkspace therapy and psychiatry from the comfort of their home. With this partnership, the 14 million enrolled in Cigna's employer-sponsored health plans can use the Talkspace network of licensed therapists via video and text. Lean more at bit.ly/2TtpAjo. #Client #MentalHealthAwarenessMonth

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm and Screenvision Media have partner...
05/29/2020
OMD USA posted on LinkedIn

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm and Screenvision Media have partnered to create a summer drive-in movie series scheduled to run through August across 166 drive-in theaters nationwide. #Client

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm ® and Screenvision Media have partnered to create a summer drive-in...

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the...
05/28/2020
OMD USA posted on LinkedIn

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in/gAqipAD

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in...

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American ...
05/27/2020

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American authors. From poetry to non-fiction, these books discuss identity and APA narratives to explore new perspectives this month and beyond. #APAHM

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving...
05/27/2020
Behind the sports and entertainment sponsorship scramble

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving music and events landscape. #ThoughtLeadership

How the pandemic upended sports, entertainment sponsorship deals.

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Adweek’s Global Media Agency of the Year 2020 Adweek’s Global Media Agency of the Year 2019 Cannes Lions Most Medaled Media Agency 2018

OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.

With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2020 and 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.

OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/

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"Omni's ability to build audiences, get insights on them, personalize against them, build a plan around them, and then buy them makes OMD's approach unique.” Doug Milliken, VP of Marketing Transformation at The Clorox Company shared while discussing Omni and how it helped deliver record-breaking marketing ROI for Clorox in Adweek's deep dive on the tech platform and orchestration system. He added, "It wasn’t the only reason for consolidating into Omnicom, but it was a significant factor." Curious how your brand can simplify its marketing approach? Link in bio to learn more about Omni, our one-of-a-kind and one-stop-shop.
Today we commemorate Dr. Martin Luther King Jr. and encourage our friends, family and clients to join @TheKingCenter in their 2022 observance at our link in bio.
Seeking outstanding talent, across multiple disciplines and amazing clients, to join our growing family. If you are ready to be part of a modern, media agency, we’d love to hear from you. Check out open roles at our #linkinbio.
Wishing all our clients, friends, and OMD family a happy and safe #thanksgiving!
George Manas, CEO of OMD Worldwide and Florian Adamski, CEO of Omnicom Media Group, sit down with @campaign_us for the first interview since their recent promotions. Head to our #linkinbio for the full insights.
Congrats to @omnicommediagroup on being awarded the media and SEO account for @aerlingus! Learn more about the new collaboration at our #linkinbio.
The past few months have been amazing as we were able to spend some time with teammates old and new across seven of our OMD offices at our Welcome Back events. We concluded our tour last week in LA. Thank you to all who were able to join and to our remarkable partners at @Google, @iHeartMedia and @experiencebup for creating such a spook-tacular and memorable event.
Congrats to OMD's George Manas who has been tapped to be the new global CEO of @omd_worldwide, where he will continue to the same magic he brought to OMD USA. George was previously President and Chief Media Officer of OMD USA, where he expanded OMD’s modern media offering, with transformative solutions both before and during the pandemic, where his leadership helped to secure close to $1 billion in new business. Read more on how he defined the path for the agency’s evolution here: https://lnkd.in/dq_VRdxV.
OMD’s latest talent initiative, OMD Nest, addresses two key roadblocks in the industry: 1) How to recruit more diverse staff and 2) How to address the talent pool drought. “We need to do is be more creative, thoughtful and resourceful in terms of how we’re finding the best talent that’s out there,” said John Osborn, CEO of OMD. Head to @Adweek and read more on our new approach to recruitment in a competitive talent market that values diversity.
"There has never been a more exciting time to be in this business. We're going through such rapid change, such amplified change, that I find it incredibly exhilarating and exciting. It puts more of a premium on what we do for a living..." said OMD CEO John Osborn. John Osborn talks about staying closer to consumers and colleagues, talent, culture and more with Beet.TV's Andy Plesser. Listen to the full #BeetCast #podcast at our #linkinbio.
See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode activates location specific lenses. “As people start emerging out in the world, we thought it would be a good opportunity to show them something surprising and fun,” says Snap Inc. CMO Kenny Mitchell. Kudos to the teams at OMD and Snap Inc for their work on #OpenyourSnapchat, Snap’s largest global marketing campaign. Read more about the initiative at our #linkinbio.
See one of Snap Inc.'s latest OOH ad in Williamsburg, Brooklyn. Placed in major cities across the world, each Snapcode activates location specific lenses. “As people start emerging out in the world, we thought it would be a good opportunity to show them something surprising and fun,” says Snap Inc. CMO Kenny Mitchell. Kudos to the teams at OMD and Snap Inc for their work on #OpenyourSnapchat, Snap’s largest global marketing campaign. Read more about the initiative at our #linkinbio.