OMD USA

OMD USA OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. www.omd.com Most Creative Media Agency Network, 10 years in a row || Gunn Report Agency Network of the Year, 2016 || Festival of Media The Most Medaled Media Agency in Cannes, 2016 || Cannes Lions Global Media Agency of the Year, 2014 & 2013 || AdWeek As a part of the Omnicom Group, we represent $42.3 billion global clout, 100+ countries, 140+ offices, and 11,000+ employees.
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Our core philosophy drives us to deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world.

Mission: OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.

Operating as usual

OMD USA
07/16/2020

OMD USA

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment...
06/22/2020
OMD USA posted on LinkedIn

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies.

Kristen Colonna, Chief Strategy Officer of OMD USA, talks to Beet.TV about the need for a post #COVID19 fresh assessment of media strategies....

Empathy is the backbone of OMD’s planning process. And, it has never been more relevant and important to our clients’ su...
06/18/2020
Would You Have Watched This Ad Six Months Ago? And Now?

Empathy is the backbone of OMD’s planning process. And, it has never been more relevant and important to our clients’ success than now as Catherine Sullivan – Omnicom’s Chief Investment Officer, North America – NBCU and Xander discussed in Adweek Future of TV panel. For more insights, watch the panel at: https://bit.ly/3de1AIf

Advertisers hope new formats will win over adaptive consumers.

As we all look to ensure we have the most inclusive workplaces, it is crucial to understand what our verbal and non-verb...
06/17/2020

As we all look to ensure we have the most inclusive workplaces, it is crucial to understand what our verbal and non-verbal communications might be conveying. In this timely analysis, Career coach and Forbes columnist Rachel Montañez explores how we unintentionally make other people feel demeaned, excluded or negated. https://bit.ly/3hzJWls

Actions speak louder than words. OMD is proud to sign the ANA AIMM pledge committing to long-term action. As an organiza...
06/16/2020

Actions speak louder than words. OMD is proud to sign the ANA AIMM pledge committing to long-term action. As an organization and an industry, OMD joins our peers in pledging to fight against systematic racism and institutional bias. Learn more about the pledge here – all are welcome to sign: https://www.anaaimm.net/

This Tuesday we invite you to Elevate: The Future of TV, addressing the accelerated pace of change in linear and digital...
06/15/2020
Adweek at Home

This Tuesday we invite you to Elevate: The Future of TV, addressing the accelerated pace of change in linear and digital TV. Omnicom Media Group Chief Investment Officer, Catherine Sullivan will be a panelist discussing new ad formats, offerings and how they’ll impact the coming upfront season and the industry going forward. Registration for the event is free and available at https://bit.ly/3hiUbKW.

AboutSpeakersAgendaPartnersContact MENU Monday, June 15 - Thursday, June 18, 2020 Join us for Adweek at Home, a weeklong virtual gathering of marketing and creativity’s most influential voices that kicks off June 15. Topics include how to tackle storytelling and brand marketing in these uncertain ...

OMD has created a collection of #PrideMonth video conference backgrounds as a way to celebrate and show our support of t...
06/11/2020

OMD has created a collection of #PrideMonth video conference backgrounds as a way to celebrate and show our support of the LGBTQ+ community. To download, open the images and right-click to save. For other ways to commemorate #PrideMonth, consider supporting some Black LGBTQ+ small businesses from these lists:

https://bit.ly/37do2Qn

https://bit.ly/3cTFI4w

"Listening is not enough," stressed John Burke, Bacardi’s Chief Marketing Officer as brands navigate responses to the re...
06/09/2020
Facebook, Bacardi and OMD on brands navigating pinnacle cultural moments

"Listening is not enough," stressed John Burke, Bacardi’s Chief Marketing Officer as brands navigate responses to the reckoning over racial injustice. John Burke joined Florian Adamski, CEO of OMD Worldwide and Nada Stirratt, Facebook's VP of Global Marketing Solutions to discuss marketing in today’s culturally charged landscape. See the full conversation at https://bit.ly/3dQ3tMh

From a global pandemic to the death of George Floyd: Companies are addressing culturally-charged and rapidly evolving crisis after crisis.. From Campaign US

OMD USA
06/08/2020

OMD USA

“Don’t go halfway,” Lina Shields, CMO of Eli Lilly and Company suggested to brands fighting for racial equality in AdExc...
06/08/2020
How Brands Can Join The Fight For Racial Equality Without Being Tone-Deaf | AdExchanger

“Don’t go halfway,” Lina Shields, CMO of Eli Lilly and Company suggested to brands fighting for racial equality in AdExchanger's interview with industry CMOS. Read on for ways corporations can get active in their communities, partner with local government to incite change and other ways to get involved. https://bit.ly/2UpbuQy #Client

  Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now, the same brands are grappling with how to respond to protests across the country in the wake of George Floyd’s murder by Minneapolis police department...

We are sharing out a list of resources that span places to lend your voice to petitions, ways to amplify black voices an...
06/04/2020

We are sharing out a list of resources that span places to lend your voice to petitions, ways to amplify black voices and links to find educational spaces and/or causes to donate (if you’re so inclined). Hoping it can be of help. If you would like to, please share this with friends, family and/or clients. https://linktr.ee/omdusa

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership
05/29/2020
OMD USA posted on LinkedIn

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership

OMD's George Manas talks to AdExchanger about the difference between recovery and reset. #COVID #ThoughtLeadership...

Now Cigna customers can access Talkspace therapy and psychiatry from the comfort of their home. With this partnership, t...
05/29/2020

Now Cigna customers can access Talkspace therapy and psychiatry from the comfort of their home. With this partnership, the 14 million enrolled in Cigna's employer-sponsored health plans can use the Talkspace network of licensed therapists via video and text. Lean more at bit.ly/2TtpAjo. #Client #MentalHealthAwarenessMonth

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm and Screenvision Media have partner...
05/29/2020
OMD USA posted on LinkedIn

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm and Screenvision Media have partnered to create a summer drive-in movie series scheduled to run through August across 166 drive-in theaters nationwide. #Client

As a nod to nostalgia and a socially responsible way to go to the movies, State Farm ® and Screenvision Media have partnered to create a summer drive-in...

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the...
05/28/2020
OMD USA posted on LinkedIn

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in/gAqipAD

We are proud to be recognized as a leader in The Forrester Wave™: Global Media Agencies, Q2 2020 evaluation. To read the full article head to https://lnkd.in...

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American ...
05/27/2020

As Asian Pacific American Heritage Month is coming to a close, we’ve compiled a list of books by Asian Pacific American authors. From poetry to non-fiction, these books discuss identity and APA narratives to explore new perspectives this month and beyond. #APAHM

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving...
05/27/2020
Behind the sports and entertainment sponsorship scramble

As consumption patterns have shifted to in-home, Omnicom Media Group's Claudia Cahill talks to Ad Age about the evolving music and events landscape. #ThoughtLeadership

How the pandemic upended sports, entertainment sponsorship deals.

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Con...
05/26/2020
OMD USA posted on LinkedIn

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion around the new set of rules and best practices, use of (or not to use) current programmatic surplus and good deals, how consumers are reacting to advertising in a changed world and the critical importance of empathy in what we do. As Sacha said, “making sure our message is relevant, that our tone is right, that we're helping people and that we are there for them, pandemic or not." #ThoughtLeadership

OMD’s Sacha Xavier was a featured speaker and led the Programmatic Pandemic session at AdExchanger's virtual #PROGIO Conference. Thoughtful discussion ...

05/21/2020
Damien Hirst x Snapchat in support of Partners in Health | Spin Art

Inspired by spin art from renowned artist Damien Hirst, this globally available Snapchat lens from Snap Inc. allows everyone to make their own spin paintings, right from home. Pour virtual paint as your canvas spins to make millions of possible creations. #Client #AugmentedReality

Today, we’re launching a new augmented reality experience created in close collaboration with renowned artist Damien Hurst. Inspired by his Spin paintings, t...

Good things happen, when good neighbors come together. Every Wednesday you can join State Farm and iHeartRadio in celebr...
05/20/2020

Good things happen, when good neighbors come together. Every Wednesday you can join State Farm and iHeartRadio in celebrating all the good neighbors out there with a performance from some of the biggest artists in music. Watch at 7pm ET here: https://www.youtube.com/user/iheartradio
#Client #GoodNeighbor #iHeartLivingRoomSeries

Check out Snap Inc․'s amazing effort to create “the largest yearbook, ever” together with renowned artist JR to celebrat...
05/20/2020
Watch Graduate Together: America Honors The Class of 2020 Season 2020 Episode 1: Graduate Together: America Honors the Class of 2020 - Full show on CBS All Access

Check out Snap Inc․'s amazing effort to create “the largest yearbook, ever” together with renowned artist JR to celebrate seniors across the country who had their ceremonies cancelled due to #COVID19. The yearbook was featured on #GraduateTogether’s first national graduation ceremony aired on ViacomCBS (and others). See it all here https://bit.ly/2Xerrtt #Client

Sacha Xavier, Managing Director at OMD will be speaking at AdExchanger’s virtual PROGRAMMATIC I/O Innovation Conference ...
05/18/2020

Sacha Xavier, Managing Director at OMD will be speaking at AdExchanger’s virtual PROGRAMMATIC I/O Innovation Conference on May 18-21, 2020. Hear the latest insight from industry innovators on the most critical areas impacting programmatic media. Register for free at https://www.programmatic.io/innovationlabs/

State Farm's  #TheLastDance sponsorship scores another deep fake moment. #Client
05/18/2020
OMD USA posted on LinkedIn

State Farm's #TheLastDance sponsorship scores another deep fake moment. #Client

State Farm ®'s #TheLastDance sponsorship scores another deep fake moment. #Client...

Presented by PepsiCo's Tostitos brand, this is nacho average fundraiser. Guy Fieri and Bill Murray will face off in a vi...
05/15/2020

Presented by PepsiCo's Tostitos brand, this is nacho average fundraiser. Guy Fieri and Bill Murray will face off in a virtual nacho cook-off to provide laughs while raising awareness and donations for the Restaurant Employee Relief Fund (RERF).

Tune into the webcast today, Friday May 15 at 5pm EST
as Carla Hall, Shaquille O’Neal, and Terry Crews will be on hand to host and judge the competition on the Food Network's Facebook Live.

AdExchanger highlights OMD report on social pricing trends for an in-depth analysis of the digital marketplace. #Thought...
05/14/2020
OMG: Programmatic And Social CPMs Are Down, But Fixed Pricing On Video Creates A Glut | AdExchanger

AdExchanger highlights OMD report on social pricing trends for an in-depth analysis of the digital marketplace. #ThoughtLeadership

  While advertisers can find bargain-basement pricing for quality reach on social and programmatic display, it’s a different story for premium video formats such as CTV, according to a report aggregating pricing trends across Omnicom Media Group’s client base. The report, published by Mark Oste...

Join Bacardi and cocktail bar, Grind, for a #WorldCocktailDay mixology MasterClass this Wednesday at 2:30pm EST, live st...
05/13/2020
Bacardi on LinkedIn: Bacardi announces World Cocktail Day livestream masterclass, as research | 10 comments

Join Bacardi and cocktail bar, Grind, for a #WorldCocktailDay mixology MasterClass this Wednesday at 2:30pm EST, live streamed from Grind's (@grind) Instagram page.

#WorldCocktailDay #VirtualHappyHour #Client

According to a recent Bacardi survey, since the #stayathome movement began, many have taken interest in becoming cocktail connoisseurs. The #1 drink on... 10 comments on LinkedIn

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to TheNewYorkTimes about th...
05/12/2020
OMD USA posted on LinkedIn

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to TheNewYorkTimes about the real value of the Upfronts. #ThoughtLeadership

Catherine Sullivan, the Chief Investment Officer of Omnicom Media Group North America, talks to The New York Times about the real value of the Upfronts...

05/11/2020
APAHM Month - Cooking Class with Michael Nicastro

For this year's Asian Pacific American Heritage Month, OMD and OmnicomMediaGroup hosted a virtual cooking class sponsored by YouTube and Google with Chinese-Italian hospitality coach and sommelier Michael Nicastro. Michael started his career at an ad agency, moved into the restaurant industry and was joined by his Grandmother “Popo” as he brought his story full circle by sharing the traditional Congee dish with us.

05/08/2020
CBS Sunday Night Movies

ViacomCBS Sunday Night Movies are back! Head to the movies from the comfort of your couch with blockbusters that make us laugh, tug at our heartstrings and leave us at the edge of our seats. Watch on CBS 8/7c or Stream on CBS All Access. #Client #CBSMovieNight

05/07/2020
How the Virtual NFL Draft was Created in Less than One Month

A must see for all marketers! NFL EVP of Club Business and League Events, Peter O'Reilly and NFL Chief Information Officer, Michelle McKenna explain how the NFL pulled off a virtual draft with less than a month to prepare. #Client

NFL EVP of Club Business and League Events, Peter O'Reilly, and NFL Chief Information Officer, Michelle McKenna, explain how the NFL pulled off a virtual dra...

05/06/2020
2019 Sundance Film Festival - Ancestry & SundanceTV Present: Railroad Ties (Full Film) | Ancestry

We’re so proud of Ancestry and The Content Collective in partnership with OMD for their The Webby Awards nomination! Show your support and vote for ‘Railroad Ties’ in the Best Video: Documentary category in the 24th Annual Webby People’s Voice Awards. Voting is open until Thursday, May 7.

Sign up and cast your vote today at https://bit.ly/35ERyNX.

Six descendants of fugitive slaves and abolitionists come together in Brooklyn to discover more about their lineage. Documenting each person learning about t...

05/06/2020
#MomentofMazel with GEA and Watch What Happens Live

In partnership with the United Way Worldwide, GE Appliances is supporting heroes by donating appliances to first responders and healthcare workers through its GEA4Heroes program.

GEA and OMD worked with Bravo Marketing and Watch What Happens Live to organize a donation of brand new washer/dryer sets to four New York City Fire Department (FDNY) houses in need of an upgrade. One set of appliances went to the FDNY Ten House - Engine 10 and Ladder 10 located just around the corner from OMD New York City. #Client #WWHL #MomentOfMazel

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Adweek’s Global Media Agency of the Year 2020 Adweek’s Global Media Agency of the Year 2019 Cannes Lions Most Medaled Media Agency 2018

OMD combines innovation, creativity, empathy and evidence to make Better decisions, faster on behalf of our clients. So, they can learn faster and act faster. Create valued connections with customers. Build profitable business outcomes. And ultimately, win the future.

With more than 12,000 people working in over 100 countries, OMD is the world’s largest media network. Named Adweek’s Global Media Agency of the Year 2020 and 2019, OMD is also currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.

OMD is an Omnicom Media Group agency and part of Omnicom Group. Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). For more information please visit http://www.omd.com/

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