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Social Cloud USA Social Cloud is a pr and digital firm with a focus on the Asian market. Check our website and marketing blog, www.socialcloudusa.com

Operating as usual

03/23/2022

#Asian #Marketing #News Of The Day:

Weibo launched its new NFT marketplace, TopHolder, last week, allowing users to mint and sell their posts as NFTs. However, users cannot trade or monetize their NFTs; instead, they can transfer assets for free after a 180-day holding period.

Taobao live announced the list of TOP trending merchants in the live streaming category in February. Flower/plant, neck masks and creams, and body lotions are topping the chart.

In Japan, a video media for moms conducted research on advertising. Social media was the most common result with a percentage of 70.4. After that, TV was 19.7% and Web was 8.4%. Among the favorite social media advertising, the Instagram advertisement was the most popular result at 79.7%, YouTube (9.2%), Twitter (7.0%), and TikTok (4.1%).

The size of Taiwan's e-commerce market will exceed 1 trillion yuan in 2023, the survey data of the MIC Information Policy Association pointed out that in 2021, 26.4% of the respondents said that live broadcast content increased the willingness to place online shopping orders, an increase of 4.4% from 2020.

03/22/2022

#Asian #Marketing #News Of The Day:

According to a survey, 4 out of 10 people in their 20s and 30s in Korea have experience investing in virtual assets including Bitcoin.

Douyin officially enters the imported supermarket business. The Chinese social media invited cross-border brand merchants to settle in Douyin. In terms of categories, it covers daily necessities, wine and snacks, beauty and skincare, and mother and babies products.

Allied Architects conducted research in Japan to understand the impact of reviews on Twitter and why they occur. When asked about "experiences in purchasing products and services based on information on Twitter," 65.5% of the respondents (61.7% of the men and 66.8% of the women) answered that they had experience in purchasing some products or services. The younger the age group, the higher the purchasing experience rate triggered by Twitter.

The financial report of the Chinese e-commerce platform Pinduo shows that the GMV reached 2,441 billion yuan, a year-on-year increase of 46%; the average annual consumption of active buyers was 2,810.0 yuan, a year-on-year increase of 33%.

03/18/2022

#Asian #Marketing #News Of The Day:

Tencent has cut transaction costs for small and medium-sized businesses that use its WeChat payment system by 10%.

Douyin E-Commerce has begun testing a new technology called 抖客 (Douke) to drive more visitors to the platform's live shopping channels. More than 60 service providers are listed on the marketplace.

A few days ago, data released by the National Bureau of Statistics showed that from January to February 2022, the national online retail sales reached 1,955.8 billion yuan, a year-on-year increase of 10.2%. Among the online retail sales of physical goods, food, clothing, and consumer goods increased by 12.7%, 3.9%, and 15.1% respectively.

The Asian e-commerce platform Shopee announced that during the first super promotion event in 2022 (the Shopee 315 Consumer Promotion) the number of products sold in the first two hours was 5 times that of normal days, and more than 36 million coupons were downloaded by consumers in Southeast Asia and Latin America every hour. The #ShopeeCelebratesYou event on social media attracted over 30 million people in Vietnam alone.

#Asian #Marketing #News Of The Day:​​​​​​​​Between 2017 and 2019, the number of overseas specialized beauty brands on Tm...
03/02/2022

#Asian #Marketing #News Of The Day:​​​​​​​​

Between 2017 and 2019, the number of overseas specialized beauty brands on Tmall climbed from 9 to 28, according to Analysys.

According to Deloitte's "Global Powers of Retailing 2022" Chinese companies such as JD, Alibaba and Gome were shortlisted in the top 250 global retailers. JD ranked among the top ten global retailers for the first time, and Vipshop’s global ranking rose 16 places to 67th. At the same time, companies such as JD.com, Vipshop, and Yonghui Supermarket were also shortlisted for the list of the 50 fastest-growing retailers in the world
Here is the PDF of the research: https://www.socialcloudchina.com/free-resources

Baiguan Technology released the "January 2022 Online Consumption Data Insights" report. The report shows that in terms of overall performance, Tmall and JD’s GMV in January 2022 increased by 10% year-on-year, which is slower than the same period in 2021.

Frozen food grew in Japan due to the Covid situation and the demand is expected to increase, regardless of age or gender. According to the research of Manamina women in their 40s are the most interested in this kind of product. "Frozen food specialty supermarket" ranked second in the "2022 hit forecast" announced in the "Nikkei Trendy December 2021 issue".

Asian #Marketing #News Of The Day:​​​​​​​​#JD Beauty launched in #China the #virtual #livestreamer "Xiaomei" that can ac...
03/01/2022

Asian #Marketing #News Of The Day:​​​​​​​​

#JD Beauty launched in #China the #virtual #livestreamer "Xiaomei" that can achieve 24-hour continuous online live #broadcast. At the same time, it can answer consumers' questions and doubts in the live broadcast room with relatively professional #beauty knowledge and explanation skills, creating an efficient and accurate shopping experience.
"Xiaomei" is the third-generation "smart" #metahuman.

According to Takasago, a #Japanese #fragrance company, China is likely to overtake the United States as the world's second-largest high-end fragrance market in the next three years. According to statistics, sales of high-end fragrances in China climbed by 15% in 2020 and 30% in 2021.

In the first three quarters of 2021, China consumed 813.59 tons of #gold, up 48.44% year on year. The younger generation in China is mostly responsible for this.

A few days ago, #Naver's paid content platform 'Premium Content' )'프리미엄 콘텐츠') service was officially launched in the #Korean market. This service has been operating as a beta service since May of last year. Now, anyone can publish content and earn money.

Asian #Marketing #News Of The Day:​​​​​​​​After Naver introduced an AI search service called 'Air Search', it was found ...
02/28/2022

Asian #Marketing #News Of The Day:​​​​​​​​

After Naver introduced an AI search service called 'Air Search', it was found that content consumption increased by 265% as users were able to easily find results optimized for their tastes. In addition, Naver plans to introduce a personalized ranking model to its smart block next month and further personalize the results that were provided based on gender and age.

Douyin is testing the first music app "Soda Music" in a small part of China. Soda Music will be the official music app produced by Douyin, focusing on niche music. On the discovery page, there are different categories of music stations, playlist recommendations, and hot song lists. Users can recommend their favorite songs to other users based on the listening preferences of users and people with similar tastes.

Kuaishou e-commerce brand self-broadcasting GMV increased by 1073%, and each vertical industry brand self-broadcasting GMV increased by more than 100%, of which the women's clothing category grew by more than 80 times, and the men's sportswear category has grown by more than 50 times. In November 2021 compared with January, the number of buyers of Kuaishou e-commerce brands increased by 316%, the monthly per capita order amount increased by 57%.

Asian #Marketing #News Of The Day:On the occasion of International #WomensDay, #Douyin #ecommerce launched the "Douyin 3...
02/25/2022

Asian #Marketing #News Of The Day:

On the occasion of International #WomensDay, #Douyin #ecommerce launched the "Douyin 38 Queen's Day" event, with a special "Meet Her Power" area. The #event will start on February 26 and end on March 8. Products such as beauty, clothing, personal care, home care, books, and handicrafts will be launched during the event. In addition, "Douyin 38 Queen's Day" will also launch the "Love and Good Things" activity, and join hands with the "One Mother" public #welfare project to provide support for single-care mothers.

According to #Alibaba’s financial report for the third quarter of the fiscal year 2022, for the 12 months ended December 31, 2021, Alibaba’s China commerce business reached 882 million annual active #consumers, with a net growth of approximately 20 million in a single quarter, mainly driven by the former "#Taobao Special" APP, now called Taote (淘特). Alibaba's revenue from retail commerce in #China was 168 million yuan, an increase of 7% compared to the same period in 2020.

"Modisumer" (모디슈머), a combination of the terms ‘modify’ and ‘consumer, that refers to consumers who do not necessarily follow given instructions but rather develop their own creative recipes, has taken #Korea’s #food industry by storm. A brand of package noodle released a modisumer version in October last year and sold more than 2.3 million packages in just over a month after its release.

#Asian #Marketing #News Of The Day:#Kuaishou #ecommerce live broadcast room cuts off the link of Taobao and Jingdong all...
02/23/2022

#Asian #Marketing #News Of The Day:

#Kuaishou #ecommerce live broadcast room cuts off the link of Taobao and Jingdong alliance products

According to the "#Tmall Brand Growth Center", Tmall will release the "2021 Tmall TOP Brand Power List" for the first time on February 25, 2022. The list will be based on the brand's #consumer assets and consumer mental performance in 2021 on Taobao and Tmall as the core evaluation.

WeChat Pay released an announcement on the situation of personal QR codes to receive payments. A new form of QR code will be issued: personal business receipt code. After March 1, 2022 invitations will be sent out through the WeChat assistant message notification. If a user wishes to apply, the homepage of the "Collection Small Ledger" (收款小账本) will gradually open the application portal to the users, and they can enjoy the same treatment of official business after the application is completed. The user's original personal collection code will not be disabled or closed, and the function will remain unchanged.

In #Korea, #TikTok awareness is growing rapidly. As for the age of use, those aged 25-34 accounted for 56%, and those aged 18-24 accounted for 36.6%.

02/21/2022

#Asian #Marketing #News Of The Day:

The Korean e-commerce platform 11 street strengthens benefits for new sellers. They have to pay a lower fee in all categories until the end of the year, and they can receive benefits such as points that can be used for advertising.

#JD Supermarket's 2022 Goods Festival consumption #trend #report: hairdressing tools increased by 211% year on year. Conditioners by 68%, and home hair coloring products by 93%. The sales of hand mask products increased by more than 5 times and nail tools grew by 230%.

#Tmall App Launches "Maoxiang Self-operated" Service
and will set up a professional procurement team, select genuine products worldwide, provide after-sales worry-free #customerservice, and gradually realize "door-to-door" delivery. The service will also launch a green plan.

#Chinese #APP #Meituan marriage #data: The #traffic of the #wedding banquet industry recovered to 120% in the peak season on the fourth day of the new year.

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#Asian #Marketing #News Of The Day: Weibo launched its new NFT marketplace, TopHolder, last week, allowing users to mint and sell their posts as NFTs. However, users cannot trade or monetize their NFTs; instead, they can transfer assets for free after a 180-day holding period. Taobao live announced the list of TOP trending merchants in the live streaming category in February. Flower/plant, neck masks and creams, and body lotions are topping the chart. In Japan, a video media for moms conducted research on advertising. Social media was the most common result with a percentage of 70.4. After that, TV was 19.7% and Web was 8.4%. Among the favorite social media advertising, the Instagram advertisement was the most popular result at 79.7%, YouTube (9.2%), Twitter (7.0%), and TikTok (4.1%). The size of Taiwan's e-commerce market will exceed 1 trillion yuan in 2023, the survey data of the MIC Information Policy Association pointed out that in 2021, 26.4% of the respondents said that live broadcast content increased the willingness to place online shopping orders, an increase of 4.4% from 2020.
#Asian #Marketing #News Of The Day: According to a survey, 4 out of 10 people in their 20s and 30s in Korea have experience investing in virtual assets including Bitcoin. Douyin officially enters the imported supermarket business. The Chinese social media invited cross-border brand merchants to settle in Douyin. In terms of categories, it covers daily necessities, wine and snacks, beauty and skincare, and mother and babies products. Allied Architects conducted research in Japan to understand the impact of reviews on Twitter and why they occur. When asked about "experiences in purchasing products and services based on information on Twitter," 65.5% of the respondents (61.7% of the men and 66.8% of the women) answered that they had experience in purchasing some products or services. The younger the age group, the higher the purchasing experience rate triggered by Twitter. The financial report of the Chinese e-commerce platform Pinduo shows that the GMV reached 2,441 billion yuan, a year-on-year increase of 46%; the average annual consumption of active buyers was 2,810.0 yuan, a year-on-year increase of 33%.
#Asian #Marketing #News Of The Day: Tencent has cut transaction costs for small and medium-sized businesses that use its WeChat payment system by 10%. Douyin E-Commerce has begun testing a new technology called 抖客 (Douke) to drive more visitors to the platform's live shopping channels. More than 60 service providers are listed on the marketplace. A few days ago, data released by the National Bureau of Statistics showed that from January to February 2022, the national online retail sales reached 1,955.8 billion yuan, a year-on-year increase of 10.2%. Among the online retail sales of physical goods, food, clothing, and consumer goods increased by 12.7%, 3.9%, and 15.1% respectively. The Asian e-commerce platform Shopee announced that during the first super promotion event in 2022 (the Shopee 315 Consumer Promotion) the number of products sold in the first two hours was 5 times that of normal days, and more than 36 million coupons were downloaded by consumers in Southeast Asia and Latin America every hour. The #ShopeeCelebratesYou event on social media attracted over 30 million people in Vietnam alone.
#Asian #Marketing #News Of The Day:​​​​​​​​ Between 2017 and 2019, the number of overseas specialized beauty brands on Tmall climbed from 9 to 28, according to Analysys. According to Deloitte's "Global Powers of Retailing 2022" Chinese companies such as JD, Alibaba and Gome were shortlisted in the top 250 global retailers. JD ranked among the top ten global retailers for the first time, and Vipshop’s global ranking rose 16 places to 67th. At the same time, companies such as JD.com, Vipshop, and Yonghui Supermarket were also shortlisted for the list of the 50 fastest-growing retailers in the world Here is the PDF of the research: https://www.socialcloudchina.com/free-resources Baiguan Technology released the "January 2022 Online Consumption Data Insights" report. The report shows that in terms of overall performance, Tmall and JD’s GMV in January 2022 increased by 10% year-on-year, which is slower than the same period in 2021. Frozen food grew in Japan due to the Covid situation and the demand is expected to increase, regardless of age or gender. According to the research of Manamina women in their 40s are the most interested in this kind of product. "Frozen food specialty supermarket" ranked second in the "2022 hit forecast" announced in the "Nikkei Trendy December 2021 issue".
Asian #Marketing #News Of The Day:​​​​​​​​ #JD Beauty launched in #China the #virtual #livestreamer "Xiaomei" that can achieve 24-hour continuous online live #broadcast. At the same time, it can answer consumers' questions and doubts in the live broadcast room with relatively professional #beauty knowledge and explanation skills, creating an efficient and accurate shopping experience. "Xiaomei" is the third-generation "smart" #metahuman. According to Takasago, a #Japanese #fragrance company, China is likely to overtake the United States as the world's second-largest high-end fragrance market in the next three years. According to statistics, sales of high-end fragrances in China climbed by 15% in 2020 and 30% in 2021. In the first three quarters of 2021, China consumed 813.59 tons of #gold, up 48.44% year on year. The younger generation in China is mostly responsible for this. A few days ago, #Naver's paid content platform 'Premium Content' )'프리미엄 콘텐츠') service was officially launched in the #Korean market. This service has been operating as a beta service since May of last year. Now, anyone can publish content and earn money.
Asian #Marketing #News Of The Day:​​​​​​​​ After Naver introduced an AI search service called 'Air Search', it was found that content consumption increased by 265% as users were able to easily find results optimized for their tastes. In addition, Naver plans to introduce a personalized ranking model to its smart block next month and further personalize the results that were provided based on gender and age. Douyin is testing the first music app "Soda Music" in a small part of China. Soda Music will be the official music app produced by Douyin, focusing on niche music. On the discovery page, there are different categories of music stations, playlist recommendations, and hot song lists. Users can recommend their favorite songs to other users based on the listening preferences of users and people with similar tastes. Kuaishou e-commerce brand self-broadcasting GMV increased by 1073%, and each vertical industry brand self-broadcasting GMV increased by more than 100%, of which the women's clothing category grew by more than 80 times, and the men's sportswear category has grown by more than 50 times. In November 2021 compared with January, the number of buyers of Kuaishou e-commerce brands increased by 316%, the monthly per capita order amount increased by 57%.
Asian #Marketing #News Of The Day: On the occasion of International #WomensDay, #Douyin #ecommerce launched the "Douyin 38 Queen's Day" event, with a special "Meet Her Power" area. The #event will start on February 26 and end on March 8. Products such as beauty, clothing, personal care, home care, books, and handicrafts will be launched during the event. In addition, "Douyin 38 Queen's Day" will also launch the "Love and Good Things" activity, and join hands with the "One Mother" public #welfare project to provide support for single-care mothers. According to #Alibaba’s financial report for the third quarter of the fiscal year 2022, for the 12 months ended December 31, 2021, Alibaba’s China commerce business reached 882 million annual active #consumers, with a net growth of approximately 20 million in a single quarter, mainly driven by the former "#Taobao Special" APP, now called Taote (淘特). Alibaba's revenue from retail commerce in #China was 168 million yuan, an increase of 7% compared to the same period in 2020. "Modisumer" (모디슈머), a combination of the terms ‘modify’ and ‘consumer, that refers to consumers who do not necessarily follow given instructions but rather develop their own creative recipes, has taken #Korea’s #food industry by storm. A brand of package noodle released a modisumer version in October last year and sold more than 2.3 million packages in just over a month after its release.
#Asian #Marketing #News Of The Day: #Kuaishou #ecommerce live broadcast room cuts off the link of Taobao and Jingdong alliance products According to the "#Tmall Brand Growth Center", Tmall will release the "2021 Tmall TOP Brand Power List" for the first time on February 25, 2022. The list will be based on the brand's #consumer assets and consumer mental performance in 2021 on Taobao and Tmall as the core evaluation. WeChat Pay released an announcement on the situation of personal QR codes to receive payments. A new form of QR code will be issued: personal business receipt code. After March 1, 2022 invitations will be sent out through the WeChat assistant message notification. If a user wishes to apply, the homepage of the "Collection Small Ledger" (收款小账本) will gradually open the application portal to the users, and they can enjoy the same treatment of official business after the application is completed. The user's original personal collection code will not be disabled or closed, and the function will remain unchanged. In #Korea, #TikTok awareness is growing rapidly. As for the age of use, those aged 25-34 accounted for 56%, and those aged 18-24 accounted for 36.6%.
#Asian #Marketing #News Of The Day: The Korean e-commerce platform 11 street strengthens benefits for new sellers. They have to pay a lower fee in all categories until the end of the year, and they can receive benefits such as points that can be used for advertising. #JD Supermarket's 2022 Goods Festival consumption #trend #report: hairdressing tools increased by 211% year on year. Conditioners by 68%, and home hair coloring products by 93%. The sales of hand mask products increased by more than 5 times and nail tools grew by 230%. #Tmall App Launches "Maoxiang Self-operated" Service and will set up a professional procurement team, select genuine products worldwide, provide after-sales worry-free #customerservice, and gradually realize "door-to-door" delivery. The service will also launch a green plan. #Chinese #APP #Meituan marriage #data: The #traffic of the #wedding banquet industry recovered to 120% in the peak season on the fourth day of the new year.