#Asian #Marketing News Of The Day:
According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the pre-and post-broadcast sales of stores that conducted live streaming sales increased by an average of 49%.
As of the end of November 2021, Naver Shopping Live has achieved 700 million views and 500 billion won in transaction volume, maintaining its overwhelming position in the Korean market.
The Douyin "Good Products Festival" came to an end. The event report shows that the cumulative number of viewers of the live broadcast of New Year’s Day was 42.4 billion and there were 17.3 billion clicks on the products during the festival.
JD.com has formed a strategic partnership with Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. JD will create a fast track for Shopify-powered brands to start selling to JD’s 500 million active buyers in as soon as four weeks. The platform will use tools like automated translation and price conversion and will be flying goods via its fleet of cargo flights between the U.S. and China to start with. In the other part of the deal, JD promises to “simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets” and support them to “set up their DTC channels through Shopify.” Cross-border shipping will be taken care of by JD.
"2021 White Paper on China's Pet Industry" showed that in 2021, the number of cats has surpassed that of dogs, becoming the pet most raised in China. High education, high income, young age, and young pet age are the four characteristics of pet owners.