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09/10/2022
09/10/2022
September 7th    Of The Day:In , the consumers of   are 49% , and those born in the 1980s and 1990s account for 80% of c...
09/07/2022

September 7th Of The Day:

In , the consumers of are 49% , and those born in the 1980s and 1990s account for 80% of consumption. According to the "2021 China Jewelry Consumption Survey White Paper", 75.59% of the consumers in gold stores are aged 25-35.

The pe*******on rate of new energy in China reached 25%. Previously, China's "New Energy Vehicle Industry Development Plan (2021-2035)" clarified that the pe*******on rate of new energy vehicles will reach 25% in 2025.

In , the most purchased cosmetics online in the first half of this year are -specialized brands, accounting for 50% of all cosmetics. Makeup was in second place with 16%, followed by cleansing products at 12%, men's cosmetics at 9%, sun care/tanning at 8%, and perfume at 5%.

men and women of Generation Z tend to pay more attention to their appearances and spend money on items, makeup, and skin care. Above all, more than 20% of high school males answered that they spend money on skincare products.

September 7th    Of The Day:🇺🇸 In , the consumers of   are 49% , and those born in the 1980s and 1990s account for 80% o...
09/07/2022

September 7th Of The Day:

🇺🇸 In , the consumers of are 49% , and those born in the 1980s and 1990s account for 80% of consumption. According to the "2021 China Jewelry Consumption Survey White Paper", 75.59% of the consumers in gold stores are aged 25-35.

The pe*******on rate of new energy in China reached 25%. Previously, China's "New Energy Vehicle Industry Development Plan (2021-2035)" clarified that the pe*******on rate of new energy vehicles will reach 25% in 2025.

In , the most purchased cosmetics online in the first half of this year are -specialized brands, accounting for 50% of all cosmetics. Makeup was in second place with 16%, followed by cleansing products at 12%, men's cosmetics at 9%, sun care/tanning at 8%, and perfume at 5%.

men and women of Generation Z tend to pay more attention to their appearances and spend money on items, makeup, and skin care. Above all, more than 20% of high school males answered that they spend money on skincare products.

7 Settembre di marketing del giorno:

🇮🇹 In i consumatori di con sono per il 49% millennial, e quelli nati negli anni '80 e '90 rappresentano l'80% dei consumatori. Secondo il "Report sul consumo di gioielli d'oro in Cina del 2021", il 75,59% dei clienti di ha un'età compresa tra 25 e 35 anni.

In Cina, il tasso di penetrazione dei veicoli a nuova ha raggiunto il 25%. In precedenza, il "Piano di sviluppo dell'industria dei veicoli a (2021-2035)" cinese ha chiarito che il tasso di penetrazione dei veicoli a nuova energia raggiungerà il 25% nel 2025.

In , i più acquistati online nella prima metà di quest'anno sono quelli specializzati nella cura della pelle, che rappresentano il 50% di tutti i cosmetici. Il è al secondo posto con il 16%, seguito da prodotti per la pulizia della pelle con il 12%, cosmetici da uomo con il 9%, solari/ con l'8% e profumi con il 5%.

Gli uomini e le donne della Generazione Z tendono a prestare maggiore attenzione al loro aspetto e spendere soldi in articoli di , e cura della pelle. Oltre il 20% dei maschi delle scuole superiori ha risposto di spendere soldi in prodotti per la cura della pelle.

September 6th    Of The Day:🇺🇸  sellers in first-tier and new first-tier cities of maternal and child products have seen...
09/06/2022

September 6th Of The Day:

🇺🇸 sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the live broadcast platform. The data shows that e-education has become the fastest growing industry.

Last year, 's share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of pay attention to the ratio/formula of , and over 40% of consumers will pay attention to the production and related research background of elements.

Young consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as 'excited' and 'enjoy.' The weight was higher than the words related to price (16%) or purchase behavior (13%).

spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50-60% of Thai women with a bachelor's degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the in Thailand. The country has 24% of female , the 3rd highest percentage in the world.

September 6th    Of The Day:🇺🇸  sellers in first-tier and new first-tier cities of maternal and child products have seen...
09/06/2022

September 6th Of The Day:

🇺🇸 sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the live broadcast platform. The data shows that e-education has become the fastest growing industry.

Last year, 's share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of pay attention to the ratio/formula of , and over 40% of consumers will pay attention to the production and related research background of elements.

Young consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as 'excited' and 'enjoy.' The weight was higher than the words related to price (16%) or purchase behavior (13%).

spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50-60% of Thai women with a bachelor's degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the in Thailand. The country has 24% of female , the 3rd highest percentage in the world.

6 Settembre di marketing del giorno:

🇮🇹 I venditori nelle città di primo livello e nelle nuove città di primo livello di prodotti per la maternità e l'infanzia hanno visto un aumento della spesa per cliente di 1,5 punti sulla piattaforma di live streaming di Taobao. I dati mostrano che l'e-education è diventata l'industria in più rapida crescita.

L'anno scorso, la quota di cinese dei primi 10 marchi di prodotti per la cura della pelle è aumentata di 1,5 punti rispetto al 2020. A causa dell'epidemia, il settore è stato sotto pressione nella prima metà del 2022; le vendite al dettaglio sono diminuite del 2,5% anno su anno. Il 73% dei consumatori presta attenzione al rapporto/formula degli e oltre il 40% dei consumatori presta attenzione alla tecnologia di produzione e al relativo background di ricerca degli elementi.

I giovani consumatori danno più importanza all'esperienza che provano nell'acquisto di un prodotto piuttosto che al prodotto stesso. Secondo una recente ricerca su 11 miliardi di post sui social media nella prima metà dell'anno, le prime 30 parole chiave relative al consumo sono parole che descrivono la soddisfazione emotiva, come "eccitato" e "divertito". L'uso di queste parole è maggiore rispetto a quelle relative al prezzo (16%) o al comportamento di acquisto (13%).

I single spendono l'11% in più per il consumo pro capite rispetto alle loro famiglie. Si prevede che il numero di single supererà il 30% entro il 2040. Circa il 50-60% delle donne thailandesi con una laurea ha maggiori probabilità di essere single. Il segmento SSS (Single, Strong and Satisfied) è il gruppo che sta guidando la SHEconomy in Thailandia. Il paese ha il 24% di amministratori delegati ed è la terza percentuale più alta al mondo.

September 5th    Of The Day:🇺🇸  In , 60% of both  and  say they want to minimize their diet's negative  impact, and near...
09/05/2022

September 5th Of The Day:

🇺🇸 In , 60% of both and say they want to minimize their diet's negative impact, and nearly half of both generations always shop for local food. The food and consumption of Chinese Generation Z is gradually inclined towards health and quality, and "low fat, low calorie, low sugar" has become an attractive label.

According to CBNData's 2022 Consumer Survey, membership stores have become the third place in consumers' preference for offline channel consumption;

Across , Gen Z is aware of consumption behaviors, and, like millennials, they prefer eco-friendly products and fashion. This attitude is also evident in , where 54% of Gen Zers seek sustainably produced clothing.

Generation Z in APAC has an overwhelmingly high viewing volume on video platforms such as and , which affects how they choose brands and products. Around 70% of Gen Zers say they have the opportunity to learn about new brands through video-based social media. content influences the Gen Z brand perception and actual decisions.

5 Settembre di marketing del giorno:

🇮🇹 In , il 60% della Gen Z e dei millennial afferma di voler ridurre al minimo l'impatto negativo della propria alimentazione e quasi la metà di entrambe le acquista sempre cibo locale. Il di cibo e della Generazione Z cinese si sta gradualmente orientando verso la salute e la qualità e "basso contenuto di grassi, contenuto calorico e di zuccheri" sono diventati dei must per invogliare la GenZ all'acquisto.

Secondo il sondaggio sui consumatori del 2022 di CBNData, i warehouse club sono al ​​terzo posto nella preferenza dei per gli acquisti offline.

In tutta la regione APAC, la Gen Z è consapevole dei comportamenti di consumo sostenibili e, come i millennial, preferisce prodotti eco-compatibili e moda etica. Questo atteggiamento è evidente anche in , dove il 54% dei Gen Z cerca abbigliamento prodotto in modo sostenibile.

La generazione Z in APAC ha un volume di visualizzazione estremamente elevato su piattaforme video come YouTube e TikTok, e questo influisce sul modo in cui scelgono i brands e i . Circa il 70% della Generazione Z afferma di avere l'opportunità di conoscere nuovi marchi attraverso ivideo. Per la Gen Z i video influenzano la percezione del marchio e le effettive decisioni di acquisto.

September 5th    Of The Day:In , 60% of both  and  say they want to minimize their diet's negative  impact, and nearly h...
09/05/2022

September 5th Of The Day:

In , 60% of both and say they want to minimize their diet's negative impact, and nearly half of both generations always shop for local food. The food and consumption of Chinese Generation Z is gradually inclined towards health and quality, and "low fat, low calorie, low sugar" has become an attractive label.

According to CBNData's 2022 Consumer Survey, membership stores have become the third place in consumers' preference for offline channel consumption;

Across , Gen Z is aware of consumption behaviors, and, like millennials, they prefer eco-friendly products and fashion. This attitude is also evident in , where 54% of Gen Zers seek sustainably produced clothing.

Generation Z in APAC has an overwhelmingly high viewing volume on video platforms such as and , which affects how they choose brands and products. Around 70% of Gen Zers say they have the opportunity to learn about new brands through video-based social media. content influences the Gen Z brand perception and actual decisions.

September 2nd    Of The Day:🇺🇸 Crossover  shops are a new trend in , particularly among luxury brands looking to diversi...
09/02/2022

September 2nd Of The Day:

🇺🇸 Crossover shops are a new trend in , particularly among luxury brands looking to diversify their business. Brands ranging from to that sell high-end clothing, shoes, and handbags are attempting to reach customers through their coffee brew, spawning the " branded café" trend.

According to information platform IT Juzi, the average Chinese owner spends 6,650 yuan ($960) per year on pet products, which is more than the average Chinese consumer spends on food, ***co, and alcohol.

A recent survey by the Dong-A Ilbo on 44 primary consumer goods and distribution companies in asked, 'What areas are MZ consumers most sensitive to?': fun (95.6%), , and design (90.9%) are at the top of the list. The price/cost ratio (43.2%) showed a relatively low response rate.

According to McKinsey research, (51%) are significantly more likely than (31%) to prefer popular brands. 90% of Generation Z in Japan said they always do research before buying. Bargain seekers make up 15% of Gen Z respondents, a smaller segment than others, but surprisingly high brand loyalty makes them worthy of being targeted by businesses as consumers with high lifetime value. 80% of bargain seekers in Japan always choose a known brand over a new product.

September 2nd    Of The Day:🇺🇸 Crossover  shops are a new trend in , particularly among luxury brands looking to diversi...
09/02/2022

September 2nd Of The Day:

🇺🇸 Crossover shops are a new trend in , particularly among luxury brands looking to diversify their business. Brands ranging from to that sell high-end clothing, shoes, and handbags are attempting to reach customers through their coffee brew, spawning the " branded café" trend.

According to information platform IT Juzi, the average Chinese owner spends 6,650 yuan ($960) per year on pet products, which is more than the average Chinese consumer spends on food, ***co, and alcohol.

A recent survey by the Dong-A Ilbo on 44 primary consumer goods and distribution companies in asked, 'What areas are MZ consumers most sensitive to?': fun (95.6%), , and design (90.9%) are at the top of the list. The price/cost ratio (43.2%) showed a relatively low response rate.

According to McKinsey research, (51%) are significantly more likely than (31%) to prefer popular brands. 90% of Generation Z in Japan said they always do research before buying. Bargain seekers make up 15% of Gen Z respondents, a smaller segment than others, but surprisingly high brand loyalty makes them worthy of being targeted by businesses as consumers with high lifetime value. 80% of bargain seekers in Japan always choose a known brand over a new product.

2 Settembre di marketing del giorno:

🇮🇹 Le crossover sono una nuova tendenza in , in particolare tra i marchi di lusso che cercano di diversificare il proprio business. Marchi che vanno da Chanel a Ralph Lauren che vendono abbigliamento, scarpe e borse di fascia alta stanno tentando di raggiungere i clienti attraverso le caffetterie.

Secondo la piattaforma di informazioni aziendali IT Juzi, il proprietario cinese medio di domestici spende 6.650 yuan ($ 960) all'anno in prodotti per animali domestici, che è più di quanto spende per , tabacco e alcol.

In un recente sondaggio condotto dal Dong-A Ilbo su 44 importanti società di distribuzione e beni di consumo in , alla domanda: "Quali sono le aree a cui i consumatori MZ sono più sensibili?", le risposte sono state: (95,6%) e Trend e design (90,9%). Il rapporto prezzo/costo (43,2%) ha invece mostrato un tasso di risposta relativamente basso.

Secondo una ricerca , la GenZ (51%) ha molte più probabilità rispetto alla Generazione X (31%) di scegliere i marchi già noti. Il 90% della Generazione Z in ha affermato di fare sempre ricerche prima di acquistare. Quelli che cercano promozioni costituiscono il 15% degli intervistati della Generazione Z, un segmento più piccolo rispetto ad altri, ma la al marchio sorprendentemente alta li rende degni di essere presi di mira dalle aziende. L'80% di chi va in cerca di occasioni in Giappone sceglie sempre un marchio noto rispetto a un nuovo prodotto.

September 1st    Of The Day:🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yua...
09/01/2022

September 1st Of The Day:

🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yuan reached 30.8%, a year-on-year increase of 2.7%. GenZ users are more rational in their consumption while pursuing fashion trends and shopping experiences; they follow the concept of the "quality-price ratio." They also have higher requirements for life quality while staying home. All kinds of home appliances with complete functions, tiny home appliances, have triggered a consumption trend in GenZ.

Chinese people spend 29.5 hours online per week, an increase of 1.0 hours from December 2021. The number of short video users has reached 962 million, and the number of online live broadcast users has reached 716 million.

Indonesia's e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The Indonesian e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee and Tokopedia and social commerce. E-commerce platforms account for 60% of all transactions, while 40% of shopping is via social commerce.

Thailand's 18% growth in retail e-commerce sales in 2022 puts it on the top-ten list of countries that are expected to experience the most significant increase in retail e-commerce sales growth.

1 Settembre di marketing del giorno:

🇮🇹 La percentuale di utenti cinesi della GenZ con un potere di spesa online di oltre 2.000 yuan ha raggiunto il 30,8%, con un aumento anno su anno del 2,7%. Gli utenti della GenZ sono più razionali nei loro consumi mentre perseguono le tendenze; seguono il concetto del "rapporto qualità-prezzo" e hanno anche requisiti più elevati per la qualità della vita mentre stanno a casa. Tutti i tipi di elettrodomestici con funzioni complete e i piccoli elettrodomestici, hanno innescato un trend di consumo nella GenZ.

I cinesi trascorrono 29,5 ore online a settimana, con un aumento di 1 ora rispetto a dicembre 2021. Il numero di utenti di video brevi ha raggiunto 962 milioni e il numero di utenti di livestreaming ha raggiunto 716 milioni.

Secondo Statista, il settore dell'e-commerce in Indonesia dovrebbe raggiungere quasi 63 miliardi di dollari nel 2022. Entro il 2025, il mercato dovrebbe raggiungere i 90 miliardi di dollari. Il mercato dell'e-commerce indonesiano funziona su due modelli: piattaforme di e-commerce come Shopee e Tokopedia e social commerce. Le piattaforme di e-commerce rappresentano il 60% di tutte le transazioni mentre il 40% degli acquisti viene effettuato tramite il social commerce.

La crescita del 18% nelle vendite al dettaglio su e-commerce nel 2022 colloca la Thailandia nella top ten dei paesi che dovrebbero registrare la più grande crescita nell'e-commerce.

September 1st    Of The Day:🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yua...
09/01/2022

September 1st Of The Day:

🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yuan reached 30.8%, a year-on-year increase of 2.7%. GenZ users are more rational in their consumption while pursuing fashion trends and shopping experiences; they follow the concept of the "quality-price ratio." They also have higher requirements for life quality while staying home. All kinds of home appliances with complete functions, tiny home appliances, have triggered a consumption trend in GenZ.

Chinese people spend 29.5 hours online per week, an increase of 1.0 hours from December 2021. The number of short video users has reached 962 million, and the number of online live broadcast users has reached 716 million.

Indonesia's e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The Indonesian e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee and Tokopedia and social commerce. E-commerce platforms account for 60% of all transactions, while 40% of shopping is via social commerce.

Thailand's 18% growth in retail e-commerce sales in 2022 puts it on the top-ten list of countries that are expected to experience the most significant increase in retail e-commerce sales growth.

August 31st    Of The Day:🇺🇸 Although  is the second-largest health product market in the world, the industry pe*******o...
08/31/2022

August 31st Of The Day:

🇺🇸 Although is the second-largest health product market in the world, the industry pe*******on rate is meager, only about 20%, while is 40%. Chinese spend around 39 euros per year on healthy food.

According to the latest "2022 Drinks Report," in China, the sales of lemon products in 2021 had a year-on-year increase of around 400%. In 2022, although the growth rate of lemon tea sales is slowing down, the year-on-year growth rate will not be less than 130%.

As of July 2022, app were 56.3% female and 43.7% male, with the most significant number of users in their 40s (26.9%). Social commerce, second-hand, home shopping, and mart are the most used shopping apps.

E-commerce growth in Southeast Asia stands out more than in any other region. The area is expected to experience a 20.6% expansion in 2022. The top countries are the and , while accounts for 15% share.

31 Agosto di marketing del giorno:

🇮🇹 Sebbene la sia il secondo mercato di prodotti al mondo, il tasso di penetrazione del è scarso, solo del 20% circa, mentre il è del 40%. I spendono circa 39 euro all'anno in cibo sano.

Secondo l'ultimo "Rapporto sul tè 2022", in Cina le vendite di prodotti a base di al limone nel 2021 hanno registrato un aumento anno su anno di circa il 400%. Nel 2022, sebbene stia rallentando, il tasso di anno su anno non sarà inferiore al 130%.

A luglio 2022, gli utenti delle app per lo shopping sono 56,3% donne e 43,7% uomini, la maggior parte dei sono oltre i 40 anni (26,9%). Le app principalmente utilizzate sono il social commerce, l'usato, l'home shopping e i .

La crescita dell'e-commerce nel sud-est asiatico si distingue più che in qualsiasi altra regione del mondo. L'area dovrebbe registrare un'espansione del 20,6% nel 2022. I paesi principali sono e Indonesia, mentre il Vietnam rappresenta una quota di mercato del 15%.

August 31st    Of The Day:🇺🇸 Although  is the second-largest health product market in the world, the industry pe*******o...
08/31/2022

August 31st Of The Day:

🇺🇸 Although is the second-largest health product market in the world, the industry pe*******on rate is meager, only about 20%, while is 40%. Chinese spend around 39 euros per year on healthy food.

According to the latest "2022 Drinks Report," in China, the sales of lemon products in 2021 had a year-on-year increase of around 400%. In 2022, although the growth rate of lemon tea sales is slowing down, the year-on-year growth rate will not be less than 130%.

As of July 2022, app were 56.3% female and 43.7% male, with the most significant number of users in their 40s (26.9%). Social commerce, second-hand, home shopping, and mart are the most used shopping apps.

E-commerce growth in Southeast Asia stands out more than in any other region. The area is expected to experience a 20.6% expansion in 2022. The top countries are the and , while accounts for 15% share.

August 30th    Of The Day:According to iiMedia Research, 's   will exceed 200 billion yuan in 2022, reaching 265.67 bill...
08/30/2022

August 30th Of The Day:

According to iiMedia Research, 's will exceed 200 billion yuan in 2022, reaching 265.67 billion yuan in 2027. The consumption data on multiple platforms also clearly reflects the popularity of the cycling market. From the perspective of the age group, the post-90s and post-95s have unusual enthusiasm for cycling. From the standpoint of regions, Hebei's overall sales growth led the country, with an increase of 342%.

Staying up late and drinking water with herbs is the new trend among , blowing into the health care product market. According to the "China Health and Wellness Big Data ," the current health and wellness market has exceeded one trillion yuan. The average urban resident spends more than 1,000 yuan yearly on health and wellness.

In , Shorts (58.2%) and Reels (28.1%) are preferred by and Gen Z more than (13.7%). The most cited reason for watching YouTube shorts is 'because it is convenient to watch videos with subtitles, and you can use double speed (42.2%)'. For Instagram releases, there is a lot of new content and convenient video viewing' (38.8%). For TikTok, a lot of unique content (46.2%)'.

In , at drugstores, sales of beverages increased by 48.6% year-on-year, the highest growth rate. Also, in supermarkets, the sale of those drinks is increasing. They are in third place (33% increase) after Dessert no Moto and salad oil.

August 30th    Of The Day:🇺🇸 According to iiMedia Research, China's bicycle market will exceed 200 billion yuan in 2022,...
08/30/2022

August 30th Of The Day:

🇺🇸 According to iiMedia Research, China's bicycle market will exceed 200 billion yuan in 2022, reaching 265.67 billion yuan in 2027. The consumption data on multiple platforms also clearly reflects the popularity of the cycling market. From the perspective of the age group, the post-90s and post-95s have unusual enthusiasm for cycling. From the standpoint of regions, Hebei's overall sales growth led the country, with an increase of 342%.

Staying up late and drinking water with herbs is the new trend among Chinese GenZ, blowing into the health care product market. According to the "China Health and Wellness Big Data Report," the current health and wellness market has exceeded one trillion yuan. The average urban resident spends more than 1,000 yuan yearly on health and wellness.

In Korea, YouTube Shorts (58.2%) and Instagram Reels (28.1%) are preferred by Millennials and Gen Z more than TikTok (13.7%).
The most cited reason for watching YouTube shorts is 'because it is convenient to watch videos with subtitles, and you can use double speed (42.2%)'. For Instagram releases, there is a lot of new content and convenient video viewing' (38.8%). For TikTok, a lot of unique content (46.2%)'.

In Japan, at drugstores, sales of Lactobacillus beverages increased by 48.6% year-on-year, the highest growth rate. Also, in supermarkets, the sale of those drinks is increasing. They are in third place (33% increase) after Dessert no Moto and salad oil.

30 Agosto di marketing del giorno:
🇮🇹 Secondo iiMedia Research, il mercato cinese delle biciclette supererà i 200 miliardi di yuan nel 2022, raggiungendo i 265,67 miliardi di yuan nel 2027. I dati di consumo di diverse piattaforme riflettono questo trend. Dal punto di vista della fascia di età, i post-90 e i post-95 hanno un entusiasmo insolito per il ciclismo. Dal punto di vista delle regioni, la crescita complessiva delle vendite di Hebei ha guidato il Paese, con un aumento del 342%.

Stare svegli fino a tardi e bere acqua con le erbe è la nuova tendenza tra la GenZ cinese. Secondo il "China Health and Wellness Big Data Report", l'attuale mercato della salute e del benessere ha superato i mille miliardi di yuan. Il residente urbano medio spende più di 1.000 yuan all'anno in salute e benessere.

In Corea, YouTube Shorts (58,2%) e Instagram Reels (28,1%) sono preferiti dai Millennial e dalla Generazione Z più di Tiktok (13,7%).
Il motivo più citato per guardare gli shorts di YouTube è "perché è comodo guardare i video con i sottotitoli e puoi usare la doppia velocità (42,2%)". Per le versioni di Instagram, ci sono molti nuovi contenuti e una comoda visualizzazione dei video' (38,8%). Per TikTok, un sacco di contenuti unici (46,2%)'.

In Giappone, nelle farmacie, le vendite di bevande a base di lactobacillus sono aumentate del 48,6% su base annua, il tasso di crescita più elevato. Anche nei supermercati la vendita di fermenti lattici è in aumento. Sono al terzo posto (+33%) dopo Dessert no Moto e olio per insalata.

August 29th    Of The DayIn China, Frisbees and  are the new blacks. According to the "2022 Youth Trendy Sports Report",...
08/29/2022

August 29th Of The Day

In China, Frisbees and are the new blacks. According to the "2022 Youth Trendy Sports Report", over 90% of young people are interested in popular trendy sports. Frisbee and surf skate have become the two most popular. From January to July 2022, the products related to the Frisbee category have increased. Frisbee has become a "must-play item" for middle-class and young people in first- and second-tier cities, while post-95s and 00s and middle-aged people are trying surf skate.

The "2022 China Industry Market Status and Development Trend Analysis" pointed out that the consumption level of third- and fourth-tier cities are constantly improving, and the number of cafés is gradually increasing. According to statistics from the International Coffee Organization in , China's coffee consumption is growing at a rate of 15-20% every year, far higher than the global average rate of 2%. It has become the world's largest coffee consumption market. However, consumers' coffee habits and taste preferences differ from those in foreign countries.

As a result of the rising prices in , consumers are changing their purchasing behavior in contrast to stable incomes. Shopping for promotional items and online purchasing are 2 of the most popular ways for to adjust. They will likely continue to use and food delivery services in the future due to the convenience, speed, and prices.

The sheer amount of time spent by Filipino consumers, especially younger generations, on social networking platforms makes social commerce one of the fastest-growing trends in the Philippines. The GMV in the country will increase from US$681.6 million in 2022 to US$2,744.5 million by 2028.

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September 7th Of The Day:

In , the consumers of are 49% , and those born in the 1980s and 1990s account for 80% of consumption. According to the "2021 China Jewelry Consumption Survey White Paper", 75.59% of the consumers in gold stores are aged 25-35.

The pe*******on rate of new energy in China reached 25%. Previously, China's "New Energy Vehicle Industry Development Plan (2021-2035)" clarified that the pe*******on rate of new energy vehicles will reach 25% in 2025.

In , the most purchased cosmetics online in the first half of this year are -specialized brands, accounting for 50% of all cosmetics. Makeup was in second place with 16%, followed by cleansing products at 12%, men's cosmetics at 9%, sun care/tanning at 8%, and perfume at 5%.

men and women of Generation Z tend to pay more attention to their appearances and spend money on items, makeup, and skin care. Above all, more than 20% of high school males answered that they spend money on skincare products.
September 6th Of The Day:

🇺🇸 sellers in first-tier and new first-tier cities of maternal and child products have seen an increase in spending per customer by 1.5 points on the live broadcast platform. The data shows that e-education has become the fastest growing industry.

Last year, 's share of the top 10 skincare brands increased by 1.5 points compared with 2020. Due to the epidemic, the industry was under pressure in the first half of 2022; retail sales fell by 2.5% year on year. 73% of pay attention to the ratio/formula of , and over 40% of consumers will pay attention to the production and related research background of elements.

Young consumers give more importance to the experience they feel purchasing a product rather than the product itself. According to recent research of 11 billion posts on social media in the first half of the year, the top 30 consumption-related keywords were descriptive words expressing emotional satisfaction, such as 'excited' and 'enjoy.' The weight was higher than the words related to price (16%) or purchase behavior (13%).

spend 11% more on consumption per capita than their families. It is predicted that the ratio of singles will exceed 30% by 2040. About 50-60% of Thai women with a bachelor's degree or higher are more likely to be single. SSS (Single, Strong and Satisfied) segment is the group that is driving the in Thailand. The country has 24% of female , the 3rd highest percentage in the world.
September 5th Of The Day:

In , 60% of both and say they want to minimize their diet's negative impact, and nearly half of both generations always shop for local food. The food and consumption of Chinese Generation Z is gradually inclined towards health and quality, and "low fat, low calorie, low sugar" has become an attractive label.

According to CBNData's 2022 Consumer Survey, membership stores have become the third place in consumers' preference for offline channel consumption;

Across , Gen Z is aware of consumption behaviors, and, like millennials, they prefer eco-friendly products and fashion. This attitude is also evident in , where 54% of Gen Zers seek sustainably produced clothing.

Generation Z in APAC has an overwhelmingly high viewing volume on video platforms such as and , which affects how they choose brands and products. Around 70% of Gen Zers say they have the opportunity to learn about new brands through video-based social media. content influences the Gen Z brand perception and actual decisions.
September 2nd Of The Day:

🇺🇸 Crossover shops are a new trend in , particularly among luxury brands looking to diversify their business. Brands ranging from to that sell high-end clothing, shoes, and handbags are attempting to reach customers through their coffee brew, spawning the " branded café" trend.

According to information platform IT Juzi, the average Chinese owner spends 6,650 yuan ($960) per year on pet products, which is more than the average Chinese consumer spends on food, ***co, and alcohol.

A recent survey by the Dong-A Ilbo on 44 primary consumer goods and distribution companies in asked, 'What areas are MZ consumers most sensitive to?': fun (95.6%), , and design (90.9%) are at the top of the list. The price/cost ratio (43.2%) showed a relatively low response rate.

According to McKinsey research, (51%) are significantly more likely than (31%) to prefer popular brands. 90% of Generation Z in Japan said they always do research before buying. Bargain seekers make up 15% of Gen Z respondents, a smaller segment than others, but surprisingly high brand loyalty makes them worthy of being targeted by businesses as consumers with high lifetime value. 80% of bargain seekers in Japan always choose a known brand over a new product.
September 1st Of The Day:

🇺🇸 The proportion of Chinese GenZ users with an online spending power of more than 2,000 yuan reached 30.8%, a year-on-year increase of 2.7%. GenZ users are more rational in their consumption while pursuing fashion trends and shopping experiences; they follow the concept of the "quality-price ratio." They also have higher requirements for life quality while staying home. All kinds of home appliances with complete functions, tiny home appliances, have triggered a consumption trend in GenZ.

Chinese people spend 29.5 hours online per week, an increase of 1.0 hours from December 2021. The number of short video users has reached 962 million, and the number of online live broadcast users has reached 716 million.

Indonesia's e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The Indonesian e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee and Tokopedia and social commerce. E-commerce platforms account for 60% of all transactions, while 40% of shopping is via social commerce.

Thailand's 18% growth in retail e-commerce sales in 2022 puts it on the top-ten list of countries that are expected to experience the most significant increase in retail e-commerce sales growth.
August 31st Of The Day:

🇺🇸 Although is the second-largest health product market in the world, the industry pe*******on rate is meager, only about 20%, while is 40%. Chinese spend around 39 euros per year on healthy food.

According to the latest "2022 Drinks Report," in China, the sales of lemon products in 2021 had a year-on-year increase of around 400%. In 2022, although the growth rate of lemon tea sales is slowing down, the year-on-year growth rate will not be less than 130%.

As of July 2022, app were 56.3% female and 43.7% male, with the most significant number of users in their 40s (26.9%). Social commerce, second-hand, home shopping, and mart are the most used shopping apps.

E-commerce growth in Southeast Asia stands out more than in any other region. The area is expected to experience a 20.6% expansion in 2022. The top countries are the and , while accounts for 15% share.
August 30th Of The Day:

According to iiMedia Research, 's will exceed 200 billion yuan in 2022, reaching 265.67 billion yuan in 2027. The consumption data on multiple platforms also clearly reflects the popularity of the cycling market. From the perspective of the age group, the post-90s and post-95s have unusual enthusiasm for cycling. From the standpoint of regions, Hebei's overall sales growth led the country, with an increase of 342%.

Staying up late and drinking water with herbs is the new trend among , blowing into the health care product market. According to the "China Health and Wellness Big Data ," the current health and wellness market has exceeded one trillion yuan. The average urban resident spends more than 1,000 yuan yearly on health and wellness.

In , Shorts (58.2%) and Reels (28.1%) are preferred by and Gen Z more than (13.7%). The most cited reason for watching YouTube shorts is 'because it is convenient to watch videos with subtitles, and you can use double speed (42.2%)'. For Instagram releases, there is a lot of new content and convenient video viewing' (38.8%). For TikTok, a lot of unique content (46.2%)'.

In , at drugstores, sales of beverages increased by 48.6% year-on-year, the highest growth rate. Also, in supermarkets, the sale of those drinks is increasing. They are in third place (33% increase) after Dessert no Moto and salad oil.
August 29th Of The Day

In China, Frisbees and are the new blacks. According to the "2022 Youth Trendy Sports Report", over 90% of young people are interested in popular trendy sports. Frisbee and surf skate have become the two most popular. From January to July 2022, the products related to the Frisbee category have increased. Frisbee has become a "must-play item" for middle-class and young people in first- and second-tier cities, while post-95s and 00s and middle-aged people are trying surf skate.

The "2022 China Industry Market Status and Development Trend Analysis" pointed out that the consumption level of third- and fourth-tier cities are constantly improving, and the number of cafés is gradually increasing. According to statistics from the International Coffee Organization in , China's coffee consumption is growing at a rate of 15-20% every year, far higher than the global average rate of 2%. It has become the world's largest coffee consumption market. However, consumers' coffee habits and taste preferences differ from those in foreign countries.

As a result of the rising prices in , consumers are changing their purchasing behavior in contrast to stable incomes. Shopping for promotional items and online purchasing are 2 of the most popular ways for to adjust. They will likely continue to use and food delivery services in the future due to the convenience, speed, and prices.

The sheer amount of time spent by Filipino consumers, especially younger generations, on social networking platforms makes social commerce one of the fastest-growing trends in the Philippines. The GMV in the country will increase from US$681.6 million in 2022 to US$2,744.5 million by 2028.
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