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01/19/2022

#Asian #Marketing News Of The Day:

According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the pre-and post-broadcast sales of stores that conducted live streaming sales increased by an average of 49%.
As of the end of November 2021, Naver Shopping Live has achieved 700 million views and 500 billion won in transaction volume, maintaining its overwhelming position in the Korean market.

The Douyin "Good Products Festival" came to an end. The event report shows that the cumulative number of viewers of the live broadcast of New Year’s Day was 42.4 billion and there were 17.3 billion clicks on the products during the festival.

JD.com has formed a strategic partnership with Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. JD will create a fast track for Shopify-powered brands to start selling to JD’s 500 million active buyers in as soon as four weeks. The platform will use tools like automated translation and price conversion and will be flying goods via its fleet of cargo flights between the U.S. and China to start with. In the other part of the deal, JD promises to “simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets” and support them to “set up their DTC channels through Shopify.” Cross-border shipping will be taken care of by JD.

"2021 White Paper on China's Pet Industry" showed that in 2021, the number of cats has surpassed that of dogs, becoming the pet most raised in China. High education, high income, young age, and young pet age are the four characteristics of pet owners.

#Asian #Marketing News Of The Day:According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the p...
01/19/2022

#Asian #Marketing News Of The Day:

According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the pre-and post-broadcast sales of stores that conducted live streaming sales increased by an average of 49%.
As of the end of November 2021, Naver Shopping Live has achieved 700 million views and 500 billion won in transaction volume, maintaining its overwhelming position in the Korean market.

The Douyin "Good Products Festival" came to an end. The event report shows that the cumulative number of viewers of the live broadcast of New Year’s Day was 42.4 billion and there were 17.3 billion clicks on the products during the festival.

JD.com has formed a strategic partnership with Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. JD will create a fast track for Shopify-powered brands to start selling to JD’s 500 million active buyers in as soon as four weeks. The platform will use tools like automated translation and price conversion and will be flying goods via its fleet of cargo flights between the U.S. and China to start with. In the other part of the deal, JD promises to “simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets” and support them to “set up their DTC channels through Shopify.” Cross-border shipping will be taken care of by JD.

"2021 White Paper on China's Pet Industry" showed that in 2021, the number of cats has surpassed that of dogs, becoming the pet most raised in China. High education, high income, young age, and young pet age are the four characteristics of pet owners.

#Asian #Marketing News Of The Day:

According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the pre-and post-broadcast sales of stores that conducted live streaming sales increased by an average of 49%.
As of the end of November 2021, Naver Shopping Live has achieved 700 million views and 500 billion won in transaction volume, maintaining its overwhelming position in the Korean market.

The Douyin "Good Products Festival" came to an end. The event report shows that the cumulative number of viewers of the live broadcast of New Year’s Day was 42.4 billion and there were 17.3 billion clicks on the products during the festival.

JD.com has formed a strategic partnership with Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. JD will create a fast track for Shopify-powered brands to start selling to JD’s 500 million active buyers in as soon as four weeks. The platform will use tools like automated translation and price conversion and will be flying goods via its fleet of cargo flights between the U.S. and China to start with. In the other part of the deal, JD promises to “simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets” and support them to “set up their DTC channels through Shopify.” Cross-border shipping will be taken care of by JD.

"2021 White Paper on China's Pet Industry" showed that in 2021, the number of cats has surpassed that of dogs, becoming the pet most raised in China. High education, high income, young age, and young pet age are the four characteristics of pet owners.

01/18/2022
01/18/2022
01/18/2022

#Asian #Marketing News Of The Day:
One-person households account for more than 40% of the total population in Korea. Many companies are paying attention to changes in consumption trends to win the hearts of single-person households. The top 3 main purchasing channels are online shopping malls, hypermarkets, and local marts. A part of the top 3 channels single-person households use convenience stores as their main purchasing channels.

During the 2022 Kuaishou E-commerce Quality New Year Festival, the live streaming debut of commercial counselor of the Pakistani Embassy in China, Badar uz Zaman, was watched by more than 2.33 million people, and the order volume exceeded 12,000.

Kuaishou Xiaodian, the "local life" part of Kuaishou e-commerce was opened to local life industry merchants on January 15. For new merchants, Kuaishou E-commerce has set up multiple support policies and incentives. Local merchants can have the product listing and transaction conversion through Kuaishou Store, and convert online traffic into offline traffic.

Data show that in 2021, the Chinese e-commerce Dangdang had 60 million active customers, and female customers accounted for 53%. Guangdong, Jiangsu, Shandong, Zhejiang, and Beijing were the TOP5 responsible for the most purchasing power. In 2021, Dangdang established the strategic goal of transforming into a cultural company and made the largest organizational restructuring in history.

#Asian #Marketing News Of The Day:One-person households account for more than 40% of the total population in Korea. Many...
01/18/2022

#Asian #Marketing News Of The Day:
One-person households account for more than 40% of the total population in Korea. Many companies are paying attention to changes in consumption trends to win the hearts of single-person households. The top 3 main purchasing channels are online shopping malls, hypermarkets, and local marts. A part of the top 3 channels single-person households use convenience stores as their main purchasing channels.

During the 2022 Kuaishou E-commerce Quality New Year Festival, the live streaming debut of commercial counselor of the Pakistani Embassy in China, Badar uz Zaman, was watched by more than 2.33 million people, and the order volume exceeded 12,000.

Kuaishou Xiaodian, the "local life" part of Kuaishou e-commerce was opened to local life industry merchants on January 15. For new merchants, Kuaishou E-commerce has set up multiple support policies and incentives. Local merchants can have the product listing and transaction conversion through Kuaishou Store, and convert online traffic into offline traffic.

Data show that in 2021, the Chinese e-commerce Dangdang had 60 million active customers, and female customers accounted for 53%. Guangdong, Jiangsu, Shandong, Zhejiang, and Beijing were the TOP5 responsible for the most purchasing power. In 2021, Dangdang established the strategic goal of transforming into a cultural company and made the largest organizational restructuring in history.

#Asian #Marketing News Of The Day:
One-person households account for more than 40% of the total population in Korea. Many companies are paying attention to changes in consumption trends to win the hearts of single-person households. The top 3 main purchasing channels are online shopping malls, hypermarkets, and local marts. A part of the top 3 channels single-person households use convenience stores as their main purchasing channels.

During the 2022 Kuaishou E-commerce Quality New Year Festival, the live streaming debut of commercial counselor of the Pakistani Embassy in China, Badar uz Zaman, was watched by more than 2.33 million people, and the order volume exceeded 12,000.

Kuaishou Xiaodian, the "local life" part of Kuaishou e-commerce was opened to local life industry merchants on January 15. For new merchants, Kuaishou E-commerce has set up multiple support policies and incentives. Local merchants can have the product listing and transaction conversion through Kuaishou Store, and convert online traffic into offline traffic.

Data show that in 2021, the Chinese e-commerce Dangdang had 60 million active customers, and female customers accounted for 53%. Guangdong, Jiangsu, Shandong, Zhejiang, and Beijing were the TOP5 responsible for the most purchasing power. In 2021, Dangdang established the strategic goal of transforming into a cultural company and made the largest organizational restructuring in history.

01/13/2022

#Asian #Marketing News Of The Day:
Douyin released the "2021 Douyin E-commerce Service Provider Ecological Case Yearbook". The data shows that as of September 2021, the scale of Douyin e-commerce service providers has increased by 112% compared with the beginning of 2021. The "Case Yearbook" covers 50 companies in ten fields including food and beverage, beauty, clothing, shoes and bags, maternal and child books, etc.

The first professional liquor store under JD opened in Beijing. 100% of its products are directly supplied by JD, covering online orders and delivery within 3 kilometers. JD is equipped with professional consultants to provide users with personalized wine purchasing consulting services, and will regularly hold cultural cross-border activities such as wine tasting sessions.

The European country San Marino announced on its official website that it will join hands with Ant Group. Through the global cross-border payment solution provided by Ant Group, it can access multiple electronic wallets in Asia at one time and connect more than 1 billion consumers in Asia.

According to iResearch data, 95% of the respondents in China have consumed coffee, 19.7% of them consume coffee every day, and 60.0% of them consume coffee every week. The "White Paper on China's Freshly Ground Coffee Industry" shows that 67% of white-collar workers in first- and second-tier cities have the habit of drinking coffee. On Dianping, in the past year, Shanghai people searched for specialty coffee and other related keywords hundreds of millions of times, a year-on-year increase of 34.4%.

01/13/2022

#Asian #Marketing News Of The Day:
Douyin released the "2021 Douyin E-commerce Service Provider Ecological Case Yearbook". The data shows that as of September 2021, the scale of Douyin e-commerce service providers has increased by 112% compared with the beginning of 2021. The "Case Yearbook" covers 50 companies in ten fields including food and beverage, beauty, clothing, shoes and bags, maternal and child books, etc.

The first professional liquor store under JD opened in Beijing. 100% of its products are directly supplied by JD, covering online orders and delivery within 3 kilometers. JD is equipped with professional consultants to provide users with personalized wine purchasing consulting services, and will regularly hold cultural cross-border activities such as wine tasting sessions.

The European country San Marino announced on its official website that it will join hands with Ant Group. Through the global cross-border payment solution provided by Ant Group, it can access multiple electronic wallets in Asia at one time and connect more than 1 billion consumers in Asia.

According to iResearch data, 95% of the respondents in China have consumed coffee, 19.7% of them consume coffee every day, and 60.0% of them consume coffee every week. The "White Paper on China's Freshly Ground Coffee Industry" shows that 67% of white-collar workers in first- and second-tier cities have the habit of drinking coffee. On Dianping, in the past year, Shanghai people searched for specialty coffee and other related keywords hundreds of millions of times, a year-on-year increase of 34.4%.

01/12/2022

#Asian #Marketing News Of The Day:

The digital collection distribution and trading platform "Taopai" (淘派) was officially launched yesterday. Digital collection #NFTs issued by artists, brands, or well-known #IPs such as film and television programs, animation, and games are on sale and can be bought through classic payment methods (#WeChat, #Alipay, and bank cards). Whether it is in the fields of traditional art, #film, and television, music, internet, or blockchain, any company willing to issue digital NFTs collections can access the Taopai platform to develop and/or sell them.

#China announced a sweeping update to its #internetprotocol. The update, to be implemented on March 1, 2022, will require #algorithm service providers to offer internet users increased control over how companies target them, or the option to turn off recommendation services.

The study "Forgotten Shopper 2021" found that 65% of #Thai consumers aged 45 to 65 will buy products and services that meet their needs, up to 34% more than family members. Consumers aged 61 and over will use Facebook as their primary platform.

The Purchasing Committee of the China Chain Store & Franchise Association recently conducted a survey on the supermarket sales data forecast for the #SpringFestival in 2022. Most companies predict that sales of alcohol, drinks, dairy products, snack food, instant food, and cooked food will increase. Most companies expect that the peak sales time for the Spring Festival in 2022 will be slightly longer than that in 2021. It is expected that the Spring Festival sales peak is expected to last for more than a week.

01/12/2022

#Asian #Marketing News Of The Day:

The digital collection distribution and trading platform "Taopai" (淘派) was officially launched yesterday. Digital collection #NFTs issued by artists, brands, or well-known #IPs such as film and television programs, animation, and games are on sale and can be bought through classic payment methods (#WeChat, #Alipay, and bank cards). Whether it is in the fields of traditional art, #film, and television, music, internet, or blockchain, any company willing to issue digital NFTs collections can access the Taopai platform to develop and/or sell them.

#China announced a sweeping update to its #internetprotocol. The update, to be implemented on March 1, 2022, will require #algorithm service providers to offer internet users increased control over how companies target them, or the option to turn off recommendation services.

The study "Forgotten Shopper 2021" found that 65% of #Thai consumers aged 45 to 65 will buy products and services that meet their needs, up to 34% more than family members. Consumers aged 61 and over will use Facebook as their primary platform.

The Purchasing Committee of the China Chain Store & Franchise Association recently conducted a survey on the supermarket sales data forecast for the #SpringFestival in 2022. Most companies predict that sales of alcohol, drinks, dairy products, snack food, instant food, and cooked food will increase. Most companies expect that the peak sales time for the Spring Festival in 2022 will be slightly longer than that in 2021. It is expected that the Spring Festival sales peak is expected to last for more than a week.

01/11/2022

#Asian #Marketing News Of The Day:

Tencent announced the latest data on WeChat enterprise: the number of active users is 180 million, the number of verified enterprises and organizations is 10 million, and the number of active WeChat services for enterprise WeChat services is 500 million.

Amazon Global Shop China announced a brand upgrade, moving forward to help export cross-border e-commerce companies build global brands. The 3 strategic priorities: supporting sellers to deploy global business and achieve diversified expansion; improving localized services and empowering sellers to digitally transform; promoting sellers to build global brands and create long-term value.

According to data from the China Passenger Transport Association, the retail sales of the new energy passenger vehicle market reached 475,000 units in December 2021, a year-on-year increase of 128.8% and a month-on-month increase of 25.4%. From January to December, the retail sales of new energy vehicles were 2.989 million, a year-on-year increase of 169.1%.

Douyin e-commerce data: in 2021, 50% of the good items promoted by influencers were the top delicacies in the food industry.

In 2021 the most paid e-commerce services by Koreans were Naver, Coupang, SSG.com + eBay Korea (SSG.com), Baedal Minjok, and 11st.

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#Asian #Marketing News Of The Day: According to the 'Study on the SME Sales Support Effect of Naver Shopping Live', the pre-and post-broadcast sales of stores that conducted live streaming sales increased by an average of 49%. As of the end of November 2021, Naver Shopping Live has achieved 700 million views and 500 billion won in transaction volume, maintaining its overwhelming position in the Korean market. The Douyin "Good Products Festival" came to an end. The event report shows that the cumulative number of viewers of the live broadcast of New Year’s Day was 42.4 billion and there were 17.3 billion clicks on the products during the festival. JD.com has formed a strategic partnership with Shopify to help global brands tap China’s enormous appetite for imported goods, as well as help Chinese merchants sell overseas. JD will create a fast track for Shopify-powered brands to start selling to JD’s 500 million active buyers in as soon as four weeks. The platform will use tools like automated translation and price conversion and will be flying goods via its fleet of cargo flights between the U.S. and China to start with. In the other part of the deal, JD promises to “simplify access and compliance for Chinese brands and merchants looking to reach consumers in Western markets” and support them to “set up their DTC channels through Shopify.” Cross-border shipping will be taken care of by JD. "2021 White Paper on China's Pet Industry" showed that in 2021, the number of cats has surpassed that of dogs, becoming the pet most raised in China. High education, high income, young age, and young pet age are the four characteristics of pet owners.
#Asian #Marketing News Of The Day: One-person households account for more than 40% of the total population in Korea. Many companies are paying attention to changes in consumption trends to win the hearts of single-person households. The top 3 main purchasing channels are online shopping malls, hypermarkets, and local marts. A part of the top 3 channels single-person households use convenience stores as their main purchasing channels. During the 2022 Kuaishou E-commerce Quality New Year Festival, the live streaming debut of commercial counselor of the Pakistani Embassy in China, Badar uz Zaman, was watched by more than 2.33 million people, and the order volume exceeded 12,000. Kuaishou Xiaodian, the "local life" part of Kuaishou e-commerce was opened to local life industry merchants on January 15. For new merchants, Kuaishou E-commerce has set up multiple support policies and incentives. Local merchants can have the product listing and transaction conversion through Kuaishou Store, and convert online traffic into offline traffic. Data show that in 2021, the Chinese e-commerce Dangdang had 60 million active customers, and female customers accounted for 53%. Guangdong, Jiangsu, Shandong, Zhejiang, and Beijing were the TOP5 responsible for the most purchasing power. In 2021, Dangdang established the strategic goal of transforming into a cultural company and made the largest organizational restructuring in history.
#Asian #Marketing News Of The Day: Douyin released the "2021 Douyin E-commerce Service Provider Ecological Case Yearbook". The data shows that as of September 2021, the scale of Douyin e-commerce service providers has increased by 112% compared with the beginning of 2021. The "Case Yearbook" covers 50 companies in ten fields including food and beverage, beauty, clothing, shoes and bags, maternal and child books, etc. The first professional liquor store under JD opened in Beijing. 100% of its products are directly supplied by JD, covering online orders and delivery within 3 kilometers. JD is equipped with professional consultants to provide users with personalized wine purchasing consulting services, and will regularly hold cultural cross-border activities such as wine tasting sessions. The European country San Marino announced on its official website that it will join hands with Ant Group. Through the global cross-border payment solution provided by Ant Group, it can access multiple electronic wallets in Asia at one time and connect more than 1 billion consumers in Asia. According to iResearch data, 95% of the respondents in China have consumed coffee, 19.7% of them consume coffee every day, and 60.0% of them consume coffee every week. The "White Paper on China's Freshly Ground Coffee Industry" shows that 67% of white-collar workers in first- and second-tier cities have the habit of drinking coffee. On Dianping, in the past year, Shanghai people searched for specialty coffee and other related keywords hundreds of millions of times, a year-on-year increase of 34.4%.
#Asian #Marketing News Of The Day: The digital collection distribution and trading platform "Taopai" (淘派) was officially launched yesterday. Digital collection #NFTs issued by artists, brands, or well-known #IPs such as film and television programs, animation, and games are on sale and can be bought through classic payment methods (#WeChat, #Alipay, and bank cards). Whether it is in the fields of traditional art, #film, and television, music, internet, or blockchain, any company willing to issue digital NFTs collections can access the Taopai platform to develop and/or sell them. #China announced a sweeping update to its #internetprotocol. The update, to be implemented on March 1, 2022, will require #algorithm service providers to offer internet users increased control over how companies target them, or the option to turn off recommendation services. The study "Forgotten Shopper 2021" found that 65% of #Thai consumers aged 45 to 65 will buy products and services that meet their needs, up to 34% more than family members. Consumers aged 61 and over will use Facebook as their primary platform. The Purchasing Committee of the China Chain Store & Franchise Association recently conducted a survey on the supermarket sales data forecast for the #SpringFestival in 2022. Most companies predict that sales of alcohol, drinks, dairy products, snack food, instant food, and cooked food will increase. Most companies expect that the peak sales time for the Spring Festival in 2022 will be slightly longer than that in 2021. It is expected that the Spring Festival sales peak is expected to last for more than a week.
#Asian #Marketing News Of The Day: Tencent announced the latest data on WeChat enterprise: the number of active users is 180 million, the number of verified enterprises and organizations is 10 million, and the number of active WeChat services for enterprise WeChat services is 500 million. Amazon Global Shop China announced a brand upgrade, moving forward to help export cross-border e-commerce companies build global brands. The 3 strategic priorities: supporting sellers to deploy global business and achieve diversified expansion; improving localized services and empowering sellers to digitally transform; promoting sellers to build global brands and create long-term value. According to data from the China Passenger Transport Association, the retail sales of the new energy passenger vehicle market reached 475,000 units in December 2021, a year-on-year increase of 128.8% and a month-on-month increase of 25.4%. From January to December, the retail sales of new energy vehicles were 2.989 million, a year-on-year increase of 169.1%. Douyin e-commerce data: in 2021, 50% of the good items promoted by influencers were the top delicacies in the food industry. In 2021 the most paid e-commerce services by Koreans were Naver, Coupang, SSG.com + eBay Korea (SSG.com), Baedal Minjok, and 11st.
#Asian #Marketing News Of The Day: According to the Korea Agriculture and Fisheries Food Distribution Corporation, the post-80s, post-90s, and post-00s generations of Chinese consumers account for 87% of the customers of the official flagship store of Korean food. According to reports, the official flagship store of Korean Food is a direct online store opened on Tmall in November 2020 by the Korea Agriculture, Fisheries and Food Distribution Corporation and the Ministry of Agriculture, Forestry and Livestock Food. Statistics show that in October 2021, Douyin Finance's interest users reached 150 million, a year-on-year increase of 37%. From the perspective of age distribution, users aged 31-40 account for the highest proportion, and the 24-50-year-old group accounts for more than 70% of the total. Douyin financial interest users are more concentrated in high-tier urban areas. In general, the higher the city level, the stronger the user's preference for financial content. The Korean Fair Trade Commission announced that if online platform operators such as Naver, Google, and Kakao put their products on the top of search results or prevent users from using other platforms, they will be considered as violations of the law and will be subject to sanctions. According to ETDA (Electronic Transaction Development Agency), it was found that the turnover of Thai E-Commerce is likely to reach 4 trillion baht by 2021.
According to the "2020 China Ski Industry White Paper" data, in the 2020-2021 snow season, the number of domestic skiers has reached 20.76 million, and the development of the domestic market has driven the branding of domestic ski products. Taobao Live announced that in order to better help merchants and live streamers to enhance their brand influence and product variety, the "Luminous Club" (发光俱乐部) will be launched soon. The "Luminous Club" recruited 42 live streamers and 96 brands. It will provide merchants and live streamers with more comprehensive and three-dimensional support, help live streamers and merchants to achieve rapid growth, and improve business efficiency. Yesterday, the WeChat team released a notice of mini-program review and adjustment during the Spring Festival. The non-expedited review request will be suspended during this period while the ones submitted before will get priority before the Spring Festival. The normal review will resume on February 7. Tmall International and CBN Business Data Center released a trend-forward report. Skincare, oil-based body care, emotional fragrance, healthy snack, light exercise wear, and hypoallergenic childcare will become the six new trends of import consumption in 2022. Haircare essential oils, bath oils, body oils, and other categories are growing rapidly on Tmall International. Among them, efficacy is the most important decision-making factor for oil care consumption.