Geena Matuson

10/08/2025

For the past year, I’ve been working with founder William Brooks and the team at Mill Forge Makerspace to develop the organization’s and , plus a robust brand book. I really enjoyed this project, and I’m so thrilled with the results!

For the , I created something that would speak to the target audience and convey that it’s a “makerspace” with all the tools, wood and forge-feel that comes with it. I think we achieved it! 💪

Interested in a clean website that is both accessible and responsive, I developed and designed a -based site—and love how this turned out.

Mill Forge Makerspace offers membership and events, with laser cutting, electronics, , metal work, 3D FDM and resin printing, laser cutting, and more. Mill Forge operates as a Massachusetts Public Benefit Corporation, and puts community at the forefront of everything they do.

Check it out now, and join the newsletter for updates at www.millforge.org! 🎉

04/30/2025

I am equally thrilled to share the new book "Speak Her Name" by Mary Jumbelic will be released this summer! 🥳

I know Mary has put her time, effort and care into this memoir, a culmination of years of investigatory work as a forensic pathologist, and also introspection into her own life. It has been so exciting to be part of its creation, and an honor to help share her story, along with the stories of all the women within this book. 💗

We've already scheduled so many events throughout New York for the 2025 year, and are still planning more. You can learn about Mary and her forthcoming book on her website at https://maryjumbelic.com, where you can also join her newsletter for updates and pre-orders!

I am thrilled to announce that my new book "Speak Her Name" will be published at the end of June 2025! 📚🎉

Thanks to all of my patrons and followers for being part of my authorship journey. So many have asked me when my second book is coming out, and it is very motivating to me as a writer to know people are awaiting my stories. I am grateful to have dedicated and enthusiastic readers. This one is for you.

In the course of my work past and present, I aim to uncover the truth beneath the surface, providing answers to family and friends, while giving a voice to those departed.

In my 25-year career in forensic pathology, I have seen female bodies sexually violated, battered, stabbed, and shot. Their corpses dismembered. Some buried in shallow graves, others meticulously hidden. A majority of these deaths were caused by someone the women knew.

"Speak Her Name" gives these women a voice. I share their stories to bear witness to their pain, and to educate those still with us. I am stronger and wiser because of them, and I hope my growth as a woman will inspire and uplift you, too.

Each woman has something to say. Witness her. Hear her. Speak her name.

🖼️ Cover design by Joshua Jumbles

02/10/2025

I'm so happy to share I've created new branding and built a matching website for the great Mary Jumbelic! See it live at maryjumbelic.com. 🥳

Mary is both a forensic pathologist and author who has spent her life balancing her work with her own life and family. Her first book "Here, Where Death Delights" gives glimpses into her life, highlighting the delicate balance between her personal and professional lives as she deals with the dead, the living left behind—and her own life.

Mary's visual communication, branding and website are a means to not only showcase her expertise and share her story, but also reflect that balance; she creates space for answers, empathy, and hope. With the use of chosen colors and type, design features and visual organization, space and weight choices, I think we achieved this.

Additionally, we wanted to elevate the presentation of her work to match the level of expertise she has demonstrated time and again around the world. Not only did we display the classic 'logo carousels' showcasing the prominent media outlets where she is featured, but her new 'Press' pages allow the viewer to watch, listen and read this media, immersing themselves in Mary's world to share in her wisdom of experience.

👉 I aim to help people find alignment in who they are and what they do. I greatly enjoy helping professionals share their story, building a brand that speaks to their audience in a clear and accessible way.

We really created something that aligns with who Mary is and all she does, which is now beautifully communicated to the world. 😊

12/10/2024

For just over a year, I've been working with Mary Jumbelic, author and forensic pathologist! What started as work organizing and researching book events for her then-released memoir "Here, Where Death Delights" turned into building her a brand that truly reflects who she is, and all she does.

This photo of us was taken at her first Barnes & Noble event in March, paired with the very generous endorsement Mary wrote about me and my work. ❤

Soon, Mary's new branding and website will be live, the presentation of her work truly expressing its breadth and depth—and impressiveness—like her recent interviews on Dateline and with Oxygen, her audiobook release, and upcoming events!

Thank you, Mary, for the personal endorsement! It has been wonderful working with you. I learned so much about forensics, and the publishing world, myself. I look forward to helping you share what you create next! 👏

As we approach the one-year anniversary of my first book, I want to thank someone who has been a driving force behind my focus on sharing this journey with you all.

I didn’t know how much I needed Geena Matuson until we began working together. Now, I can’t imagine life without her. I had thought I wanted someone to coordinate a simple launch for my first book, Here, Where Death Delights. Geena did that and much, much more. She created a brand for me, Mary Jumbelic.

She is a patient and knowledgeable teacher. I have learned so much from her about promotion, social media, and the use of new technology (Airtable and Mailchimp, to name a few). She has done an amazing job getting the word out there, making my online presence professional. Plus, my newsletter is incredible. Geena uplifts and coordinates all of my content with engaging posts and photos, adding a creative digital spin to my stories.

Over time, I noticed my followers grew. Comments poured in. Sales increased. I am proud of it, and proud of what she has done to promote my book, my work, and me.

Geena Matuson is a multi-talented, creative, technical, and dedicated force bringing high energy to strategic planning, managing systems, brand content, and digital marketing. As a straight-forward communicator, she is the consummate professional, and I recommend her at the highest possible level.

I can’t wait to share some of the new things we’ve been working on come the new year. Soon, you’ll see my new branding and a new website to align with who I am, and what I do.

What’s more, I am proud of what we have accomplished together. Thank you so much, Geena—and happy birthday! I hope you have a wonderful day, and you continue to be celebrated.

10/22/2024

I’ve always leaned towards the “October Theory” before it became a trend; my birthday is on the 26th, and so a review of the year around this time has always made sense to me. Plus, this gives me a few months to figure out what I want to do so I start the new year ‘right’ for me.

I haven’t done a ‘year in review’ in many years, it seems. In the last few years, I took down all my websites for a grand revamp as I figured out what I wanted to do, and how I wanted to share it all with the world. That includes figuring things out for me and my future.

This year, I launched my company Geena Media, and I’ve taken on numerous clients at once, including a coaching client! — which is very exciting. All of my other brands will follow along, like a revamp of The Girl Mirage, and new art to go along with it! 🎉

And after dying my hair for 18 years (a variety of colors, but most often a solid red), I had decided I wanted to learn more about my ‘color season’ and to see what my own hair really looks like on its own. Two years later, here I am; as you might have noticed, my hair is almost entirely its natural color! I have two very cool silver streaks, which started in my mid-20s. I’m still adjusting to how light my hair is overall. We’ll see how long this lasts, haha.

I’ve also done more with my “health and wealth” as I like to say, as vague a comment as that is. My mom is doing the same; we took these photos together at a church pumpkin patch in my hometown of Medfield, MA. 🧡 Thanks to the new pastor for these photos!

I plan on sharing more in the future - me, videos, thoughts and ideas. I have so many plans for the new year - but now, with ongoing work (and the societal need for money) - I’m prioritizing my needs first, and then my wants. What an absolutely novel idea, haha.

Thanks for sticking around and supporting me by being there, and sending some messages ;) now you can wish me a happy birthday! 🎂

🍁

03/18/2024

I'm very excited to announce Geena Media, a full-stack media company "delivering the innovative and creative while driving data and results." See more on my new website at https://geenamedia.com! 🥳

This business will house all of my other brands, which are a mix of established, such as "The Girl Mirage," and forthcoming, such as "The Content Consultant." While my websites for each are still in development, I've shared some projects to this new site; you can see my work across marketing, design, business, creative, web development, and more. There's plenty I'll be adding in the next few months, too.

My variety of award-winning work is rooted in strategy, systems, and storytelling. Both analytical and creative, I strive to strike a balance with projects that captivate audiences while also driving goal-oriented and measurable outcomes. This is purely a game of trial and error, with data to help along the way.

You don't know until you try, and I'm really glad to be pushing ahead, trying new things, and sharing with all of you! 😁 Reach out if you want to collaborate!

03/11/2024

Here’s a few expressive photos as I read from my book “Dadalectic: Waking Dream" at the International Women's Day Celebration of CNY Authors held on March 8.

Performing my "poetic stories" gives me such energy, I was so glad other audience members felt invigorated by my reading. Several approached me afterwards and asked if I was an actor, and that they could “listen to me read a newspaper and be entertained.” Improv energy, they said, and I agree; I certainly do, haha.

Funny enough, I’ve already planned to make more videos, or funny content just using my voice. How apropos to be acknowledged for my voice amidst an event acknowledging women’s voices.

I’ll be sharing more of my work soon, and thanks to you all for following along all these years. 🥰 You can get a copy of my book "Dadalectic: Waking Dream" on Amazon via dadalectic.com.

📸 Thanks for the photos Marc Safran and Mary Jumbelic!

03/11/2024

I had such a great time at the International Women's Day Celebration of CNY Authors, produced by Mary Jumbelic, expert forensic pathologist and author.

Mary had invited me to join the event as a women author in the CNY area, sharing my 2017 book "Dadalectic: Waking Dream." I then assisted Mary with the designs and marketing for the event, and I was so happy to have a hand in helping to create a space for women to share their voices, and their stories.

Performing my "poetic stories" gave me such energy, I was so glad other audience members felt invigorated by my reading. I was also given more opportunity to share pieces of my own story, such as the time, as a child, I was almost constricted to death at the science museum by a boa constrictor—the handler had left the room.

I'm excited to share more of the work and stories I've been creating, and I thank Mary for giving me a platform to kick it off!

In continued celebration and honor of women, I wanted to take the time to share the wonderful event on Friday evening, International Women's Day Celebration of CNY Authors!

It was heartwarming to see so many new and seasoned writers share your voices and celebrate this day. 13 women authors, myself included, shared memoirs, poetry and more. Our voices were heard.

This was my first time producing this event, and I could not be happier. We filled the space, and received wonderful feedback from attendees. In fact, The Downtown Writers Center at the YMCA has indicated they would like to make this an annual event!

Much planning and preparation went into this event, and I couldn’t have done it without the expertise and professionalism of Geena Matuson–marketing, promotion, social media, brochures & more–all extremely well done. Thanks to Tim, Georgia, Phil and the YMCA of Central New York for your space and support, as well.

Let’s keep this community of women authors together, forging a path for ourselves and others.

03/11/2024

Today, March 8th, is International Women’s Day, a day of honoring women everywhere amidst Women’s History Month.

International Women’s Day (IWD) began in the early 1900s. Some say in New York City, others in Copenhagen, and one was established by the Russian Provisional Government. Whatever your origin story, the seeds were sown when female textile workers marched to protest their unfair working conditions decades before.

We are here today to thank the women who have come before and forged a path in education, the workplace, government, and relationships. We are here to support other women and ourselves on our continued journey.

Join 13 CNY women authors this evening to uphold women’s voices at the YMCA of Central New York, 7-8:30pm. We look forward to seeing you there.

03/11/2024

TOMORROW! Join me and 12 other authors for our International Women’s Day Celebration of CNY Authors at the YMCA of Central New York! We’ll be at the YMCA’s Downtown Writer’s Center from 7-8:30pm for a book reading, signing and tables to meet the authors, and more.

As a celebration of women everywhere on Int’l Women’s Day, and Women’s History Month, we honor women’s voices by hearing stories by local women authors. We all look forward to seeing you there.

For details: maryjumbelic.com/events/womensday2024

Thanks to all of the local businesses in the downtown Syracuse area for sharing the event flyers. This was a lovely display by Cake Bar, and thank you for supporting the local arts!

🖼️ Geena Matuson Cny Arts

02/28/2024

I’m so excited and feel quite honored to be included in the International Women’s Day Celebration of CNY Authors!

I’ll be reading some “poetic stories” from my late-2017 book “Dadalectic: Waking Dream,” attributed to my name The Girl Mirage. You can see more at dadalectic.com, as I work to get my new website up for ‘The Girl Mirage.’ Take that all in, haha.

It’s been a long time since I’ve done something with my more artistic work, and I’m really excited to have the opportunity to get back into events, the arts, and publicly presenting my work.

Join me and 12 other women authors on the evening of International Women’s Day, March 8, from 7-8:30pm in the YMCA of Downtown Syracuse. This event is produced and led by author and expert forensic pathologist Mary Jumbelic, and I’m so looking forward to sharing the stage with her, and these talented women.

See the link for details: https://maryjumbelic.com/events/womensday2024/