Geena Matuson

Geena Matuson I’m Geena Matuson, arts technologist, educator, author and speaker. A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

Find my work @ https://geenamatuson.com.

Hey guys, if you're interested in learning about how you can basically monetize anything in your life, come to my virtua...
09/30/2020
Live Q-and-A: How to Monetize Yourself During a Pandemic — Geena Matuson

Hey guys, if you're interested in learning about how you can basically monetize anything in your life, come to my virtual workshop tomorrow (10/1, 3pm EST)! 🥳

I'm sharing resources and tools to help you monetize what you do in your everyday life. Share your scenario, idea, or curiosity, and we’ll talk about it during the chat! I’d love to turn this workshop into a course or larger series, and your questions will really help drive additional resources and information for others, too. 💜

Join me this Thursday (10/1) from 3-4 p.m. EST for a chat about how and why you want to monetize yourself in a pandemic! I'll be sharing resources, tools and ideas to help you monetize what you do in your everyday life.

Join me this Thursday (10/1) @ 3pm for a chat about monetizing yourself in a pandemic! I'm sharing resources, tools and ...
09/28/2020
LaunchPad Toolkit Workshop on how to monetize yourself in a pandemic, October 1. - Blackstone LaunchPad

Join me this Thursday (10/1) @ 3pm for a chat about monetizing yourself in a pandemic! I'm sharing resources, tools and ideas to help you monetize what you do in your everyday life; these are all things I've either done, or am trying for the first time, myself. Learning together 🥳

Learn more and find the Discord webinar link here via Blackstone LaunchPad at Syracuse University: https://launchpad.syr.edu/geena-matuson-workshop.

This event write-up sounds super impressive, haha. I tend to talk about these things so casually, I don't often realize how much I have to share. Think I'll turn this into a longer workshop/course, addressing some of the things people ask/focus on during this chat. 😀

Join Geena Matuson, a serial founder and CMO with a focus on marketing and sales psychology, community development and messaging, and systems design, for a workshop, Thursday, October 1 at…

07/20/2020

My advice to anyone starting a business — always tie your value to being human, and make sure this is reflected in the language you use.

Using this thinking, I came up with a tagline today for a product I’m excited to see launch and grow! 🚀

07/17/2020

I genuinely can't wait to share all I'm doing... it's so much organizing and color-coding, and ideating -- and, then, more organizing.

It's hard to simultaneously organize the old and new, as ideas filter into your mind throughout the day, which is why it takes so much time! If I didn't start now, I think I'd find it too daunting to ever start. Maybe there's a "How to Organize Your Digital Life" course in here somewhere 😉

The "Mentor Madness" event with Blackstone LaunchPad at Syracuse University was really fun! I could do these video chats...
07/15/2020

The "Mentor Madness" event with Blackstone LaunchPad at Syracuse University was really fun! I could do these video chats all day (I say that now...).

I loved hearing new business ideas focused on connecting people, and meeting so many interested in psychology, marketing and inclusivity. Maybe those were just the people who had chosen to speak with me through the Meetaway app we used, I guess I know how to speak to get my audience, haha 👌

But also my face every time we were being bounced from a call in the app and the screen went dark 😂😅 #videoconferencing

Do I look ready to mentor with Blackstone LaunchPad at Syracuse University?Also great excuse to not wear PJs all day at ...
07/15/2020

Do I look ready to mentor with Blackstone LaunchPad at Syracuse University?

Also great excuse to not wear PJs all day at work (home) though no one will see it, haha 😆 Excited to talk marketing and psychology, and maybe fashion tips because why not 💁‍♀️

Also wrote a v dope new bio for myself for the occasion, marking the first time I mention my new endeavor to the public! Maybe I’ll share on here soon 😉

05/30/2020

I’m part of a designer’s group, and someone asked how they could market and advertise a new design product. I gave some organic marketing tips and thought I’d share:

You can try organic marketing on INSTAGRAM, as well. Use the “explore” section on Instagram to find people who are making similar content, follow and engage with them and even reach out.

Comment on their posts and engage with their followers; go to the followers pages and engage there.

Do a “tag a friend for a chance to win” contest.

Every time you use a hashtag, explore others using it. Find the other tags they use and test them out for you. Find high performing and niche tags.

Post to your stories. Go “live” when you’ve posted a new product to announce it and talk briefly about your process.

Analyze results and optimize by trying different captions and tags for you. You can gain great insights from a business account, noting traction before posting, and then compare over time.

Finally investing in myself. Doing everything I didn’t do for 10 years. Taste my future Youtube 💁‍♀️I just did an unboxi...
05/29/2020

Finally investing in myself. Doing everything I didn’t do for 10 years. Taste my future Youtube 💁‍♀️

I just did an unboxing and how-to for all my new lighting equipment. Tomorrow, I’ll make on along the lines of “7 (think) audio setups with this equipment.”

I’m going all-in with audio and music after a decade of saying “I’ll do it at some point.” I just bought a handpan, a beautiful musical instrument, and will be making music, too 😊

Excited to have been selected as one of the judges in this year's iPrize competition! We're about to go live on the awar...
04/15/2020

Excited to have been selected as one of the judges in this year's iPrize competition! We're about to go live on the award ceremony 🥳 See which entrepreneurs won $50,000 in prize money, and those who will represent NY State! I can finally talk about all of the great concepts I learned about as judge, and the winners!

Tonight’s the night! Who will win $50,000 in prizes at the biggest competitions of the year? Join us for a live YouTube Video award ceremony at 8 pm Tuesday, April 14 hosted by the incomparable Will DeVito ‘20. https://www.youtube.com/watch?v=3KNMtxiyJW8&feature=youtu.be

@LaunchPadSyr Syracuse University Libraries Syracuse University Syracuse University College of Engineering and Computer Science VPA - Syracuse University College of Visual and Performing Arts Martin J. Whitman School of Management College of Arts and Sciences at Syracuse University Syracuse University School of Information Studies Falk College at Syracuse University Newhouse School at Syracuse University

04/12/2020

Thought of the day: someone’s response when you reschedule them determines whether you WILL reschedule them.

A friend of mine spends all day scheduling meetings for others at a major company. After so a while, she told me you can learn a lot about a person from the way they respond when she needs to reschedule a call or meeting. Sometimes, for herself, she’ll reschedule a first meeting to feel out a person.

With all my moving, and the Corona virus as of late, I’ve rescheduled some things, too. Responses have been very interesting...

One was a person with whom I’d previously spoken, and they only spoke about themselves. I was wary about a second call, anyway. I rescheduled due to my move, but no “good luck” or “stay safe” comments were made — they immediately asked if I’d be around the next week, and I said I’d let them know. They cancelled the meeting on the calendar, read my message and didn’t respond. Didn’t ask about the move, either. (It’s one of those coaches who posts motivational stuff about themselves.)

One asked me repeatedly to text them, because they wouldn’t text me first. I don’t think I’ve received texts like that since high school. No good luck on the move, but sent one text after to ask how it went. I must’ve waited too long to respond, and they never texted back.

One asked me to read his book and, then, for a week, manage a group of people who would also read his book and post about it each day online. For free, with no mention of “I’d love to help you out if you need it,” etc. When I said I was busy and explained my own plans, but that maybe in the future, with more details, I could see, they didn’t comment on anything I said, just that they’d reschedule me to do this for them in the summer. Then, they tried to guilt me into helping by actually stating if I wanted help with book promotion I needed to learn how to give. 🙃

On the other side, one sent me a really lovely, uplifting and positive text about how they see me doing well, achieving things, how they appreciate our conversations and understand it’s a hectic time so laughed at my apology for “making them wait” to chat again. No apologies necessary, it’s a big life shift! they said. They’re also going through a big life shift.

Another has tried to connect with me for a year 😅, but grad school and book overtook. They still say it’s okay, and we exchange messages when we can, sharing thoughts and bits here and there. We met on Twitter.

Another is busy overcoming an abusive relationship to focus on their new business all at the same time, and we both reschedule each other 😆 When we do chat, we have a IG catch-up and acknowledge what the other has been going through.

So I’m like, if you can’t respect what’s going on with my time, not sure why I’d share it with you. 💁‍♀️ Conversely, I’ve been rescheduled many times and I’m fine with it. I say no problem at all, ask how they’re doing and wish them good luck on whatever it is that’s taking their time, and offer to be around to reschedule. Maybe it’s the freelancer in me, maybe it’s just understanding I’m not the center of everyone else’s world and that someone else’s allocation of time does not detract from my own. Some things to think about 👌🏽

I embarked on a massive lifelong-stuff clean-out. I was surprised at how excited I became when I found all of my film👌🏽 ...
04/11/2020

I embarked on a massive lifelong-stuff clean-out. I was surprised at how excited I became when I found all of my film👌🏽

Aw look at my homemade pinhole camera ☺️I’m finally combining all of my film, video and digital stuff to see what I have — and what I could use... I have big plans, and I’ll share soon!

While I'm in another state right now — still unpacking from the fast move — I'm so glad to continue my time with the Bla...
04/10/2020

While I'm in another state right now — still unpacking from the fast move — I'm so glad to continue my time with the Blackstone LaunchPad at Syracuse University. I was asked to judge this year's Raymond von Dran iPrize competition with Syracuse University School of Information Studies, precursor to NY State Business Plan competition! 🥳

I loved to see all the new ideas from students in NY, and the many solutions they're coming up with. I learned a lot, too, and was thrilled to see so many focused on creativity. I can't wait for the announcements so we can celebrate! 👏

HUGE thanks and amazing job to Linda Hartsock and John Liddy for continuing this online amidst all that's going on out there. 🤘

Camera in-hand, in a space I am carving out for me, on the road to building the things I've had on my list for years. I ...
04/10/2020

Camera in-hand, in a space I am carving out for me, on the road to building the things I've had on my list for years. I had already planned to do all of these many things in 2020 prior to COVID, but the pandemic created a greater opportunity to do so.

This list includes:
- Book
- Blog posts
- Artist magazine and services for web design
- Dic Shorts, a brand for cool people who want to write
- Revamp my artist work under The Girl Mirage / and make more art
- Two Facebook group I’ve meant to make for several years
- Revamp my own personal website/brand/content
- YouTube videos
- Podcast
- Online courses in marketing and branding

As I settle in to this old-yet-new space, I'm moving back into creating. I've seen a lot of posts by others who, if they're not incapacitated by anxiety, are creating and building more, connecting with others on platforms such as Zoom or Skype, or Facebook Live and more, doing all of the human things, and acts of creating, they have sidelined for the sake of inhuman money. (Creating connections, after all, creates opportunity to feed your needs without money.)

What are you doing in this time? Is this something that will cascade throughout 2020? Will you make a more concerted effort or point to keep these things in your life hereafter? Inquiring minds (me) want to know.

Surprise, two weeks ago I moved from New York to Massachusetts. It's not a permanent move, and I'm still doing things wi...
04/10/2020

Surprise, two weeks ago I moved from New York to Massachusetts. It's not a permanent move, and I'm still doing things with Syracuse, and SU. In just three days, I packed my entire place, rented a moving truck, packed and loaded it myself, and drove it away. (You can drive up to a 26 foot truck on a Class D license, did you know?) My mom gets a kick out of seeing me to manual labor 😂I look powerful and strong, she says, and so she likes to take a lot of photos of me in work gloves and boots.

Two days after I moved, NYTimes released a map of COVID-19, and it turns out I moved to a county with 5x more documented cases than Onondaga county, where I'd come from in CNY. Haha! 😅I've stayed inside without a problem. If you know me, you know that I can (and do) stay inside for a week or two at a time, anyway. But, I took a few walks and witnessed countless playdates, people hanging out on porches — it's what life should be like, but maybe not right now 💁‍♀️

The last two weeks have blurred together amidst the cleaning and organizing, which I absolutely love. I still consider one day starting a cleaning service. We're throwing away a lot, packing few things for her eventual, hopeful move to Florida. I await shelves for my clothes. Helping my mom with many things across the mental, emotional and health, I've barely been online other than Duolingo Turkish lessons.

It feels odd being in such an old space that is, quite literally, falling apart (New England homes, amiright?). We rent. We're making it cleaner and more efficient for the time-being, which affords me more space. The first time I felt like this was in eighth grade, when I went to visit my preschool on a field trip and felt too large for the space; I'd outgrown it. This place feels comfortable and transient, like I'm just visiting. While I may be inside of the house, I feel I control the space and it does not control or confine me. It bows to me, in a way.

I can feel myself getting back on track to do all that I planned to do. I feel like a different person; I am the person I was and the person I aim to be, all at one and the same time.

As Debbie Reynolds said in Halloweentown, a favorite movie, "All you have to do is want something and then let yourself have it!" This line keeps popping into my head lately as I finally listen to me and what I want and need in order to feel fulfilled.

Last month, I was given advice to take any opportunity to develop myself and my craft. This is something so few people are afforded even by their parents after a certain age, with the expectation they must fend for themselves and that cultivating self is a bonus or perk once you pay your debt of energy and work ("brain work") to society. While the space is small and falling apart, I am being provided an opportunity to focus on creating, accomplishing that of things I've started over the last decade but sidelined for various reasons provided by others. Now, I listen to me and just do, make, create, build, craft.

Comment, message, say hi and I'll be around 🤘You'll see some very cool things from me in the future, and I hope to hear more from you, too 🥳

03/28/2020

The other day, a person posted online about losing their job, and realizing they had never planned ahead or made systems for themselves in advance. They have many skills and love to do many things, and were looking for ways to show what they can do and find remote work. It turned out the person had some of these things in place, but like so many people right now, had gone down an anxiety spiral. Prior to learning that, I made this in response, and thought it might be useful:

This is the time to take yourself digital, and you can do it for free. It could take you a few days, but the payoff will come. I can suggest some steps that might help:

**Services/Skills:**
- Ask yourself: What do you do that can make money? What do you want to do long-term? What work CAN you do, but you DON'T LIKE to do?
- Make a list of services you can offer virtually as a consultant, with hourly and package rates (e.g. writing services for $45/hour, virtual stylist $100, etc.)
- This information will be useful for your website... below!

**Website:**
- Free website, wix, weebly
- Make different pages for each type of work you do, such as your performing, storytelling, wardrobe styling, etc.
- Each page will have photos of your work (you upload), associated videos (YouTube videos of your performances? Embed.)
- Write a bio and note the things you do; you're creative, and can offer virtual and digital consultation.
- You can use something like PayPal or Patreon for your services/offerings; you can even put the account name or URL right on the site if anyone wants to donate and support you outright
- You can make blog posts in addition to, or as opposed to, those pages per "thing" you do. Each blog post can be one shoot, or one performance, and some details, your feelings, etc. (You might do this last, as it will be more time consuming; you can set everything else up, first).

**YouTube:**
- Make a YouTube channel
- Film videos right from your phone: perform something every day and make a "Performance" playlist
- Make a "Vlog" playlist where you just share your thoughts -- YOU -- every day, or every-whatever-day you choose
- Post these on your website, Facebook, your other social accounts

**page:**
- Make a page (not personal profile) for yourself, where you can link to your website and other social sites, paste your bio and "services" you offer
- You can directly upload your videos to Facebook, too, rather than pasting the YouTube link into a Facebook post

**Instagram:**
- Post photos of your work, but make the captions a personal story. This is about you, your skills and abilities -- and your struggle
- Add "stories" every day, starting with a video with your face in it, sharing your story. Struggles, anything -- vulnerability is not a weakness!

**Resume/Portfolio:**
- Your website and online presence is great for your portfolio and resume. You can add your website URL to your resume, if you'd like, to show what you do
- Your website also acts as your portfolio, if you'd like!
- If there are private clients who don't want to be public, you can still use the work for your portfolio. Gmail accounts come with 15GB free Google Drive. Put the content from client work into a *FREE* Google Drive folder labeled "Portfolio." Provide this link on your resume, and only potential employers will see it.
- If you need a link shortener, try bit.ly. You can make a free account and make custom URLs, so you can have bit.ly/[name]portfolio, or something like that!

I hope this sorta helps! I know that when I go into a spiral, systems and action plans help get me to the other side.

Google / Wix / Weebly / Patreon / Instagram👌****

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Arts Technologist, Author & Speaker

I’m Geena Matuson, Arts Technologist, Educator, Author & Speaker. A multimedia storyteller, I use print, digital, web, video and social to tell cohesive stories that prioritize relationships.

I like to talk about communication through and with technology, and its influence on interpersonal relationships. This includes a focus on media perception, arts as a business, personal development, and cascading effects of technology and mechanical reproducibility. I use my experiences to train others on how to harness tools and processes to work more effectively, both in business and in relationships. You can follow me on LinkedIn, and see my website posts for more.

A deep interest in semiotics and psychology, my multimedia work aims to shine a light on societal perceptions through the strange and surreal. My work has been featured internationally, including CyberArts Festival, PH21 Gallery in Budapest, and the Adobe Design Achievement Awards. In 2018, I published my first book “Dadalectic: Waking Dream,” a dadaist collection of poetic stories and dreamy artworks. You can find my published work on Amazon and Blurb.

I love to craft processes, frameworks and strategies while growing communities. My passion for teaching and community building led to my new agency AIY Studio (@artinspiresyou) focused on digital services and educational tools for creatives. An artist, myself, I go by “The Girl Mirage” (@thegirlmirage), and am always open to commissions and collaborations.

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Hi, I run a LGBT press site that reviews and previews movies and shorts and I am interested in seeing your film, AMOR SANGRE, to review or write a preview article on. Is a screener available? lesbianentertainment.dudaone.com