Content Marketing Institute

Content Marketing Institute Advancing the practice of content marketing through education, training, news and events.

Operating as usual

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven bra...
10/08/2021
7 Ideas To Get Your Creativity Unstuck

Ahh, writer’s block, that common challenge to a creator’s muse. How do you banish it? Try one or more of these seven brainstorming and idea-generating techniques.

Overcome writer’s block or generate better ideas with these seven techniques – Content Marketing Institute

Building community is essential for brands that want to really get to know their audience. Having a strong community man...
10/07/2021

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs.

Learn how to use social listening and other tools to build a strong community in this Tech Talk with Meltwater. RSVP: https://cmi.media/wgir

Building community is essential for brands that want to really get to know their audience. Having a strong community management strategy makes it easier to encourage UGC, track sentiment, and stay on top of consumer needs.

Learn how to use social listening and other tools to build a strong community in this Tech Talk with Meltwater. RSVP: https://cmi.media/wgir

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you thro...
10/07/2021
Content Distribution: Everything You Need to Know Right Now

Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences.

Your plans for content distribution are essential for content marketing success. Here’s some help to do it right – Content Marketing Institute

⏰ It's time! ⏰
10/06/2021

⏰ It's time! ⏰

⏰ It's time! ⏰

⏰ Set your alarm! Our Rethink Innovation® webinar is starting in 1 hour! Can't make it? RSVP and we'll send a recording ...
10/06/2021

⏰ Set your alarm! Our Rethink Innovation® webinar is starting in 1 hour!

Can't make it? RSVP and we'll send a recording to your inbox: https://cmi.media/umab

⏰ Set your alarm! Our Rethink Innovation® webinar is starting in 1 hour!

Can't make it? RSVP and we'll send a recording to your inbox: https://cmi.media/umab

Show of hands - who is planning to attend the Rethink Innovation® webinar tomorrow? 🙋Save your seat: https://cmi.media/u...
10/05/2021

Show of hands - who is planning to attend the Rethink Innovation® webinar tomorrow? 🙋

Save your seat: https://cmi.media/umab

Show of hands - who is planning to attend the Rethink Innovation® webinar tomorrow? 🙋

Save your seat: https://cmi.media/umab

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to cons...
10/05/2021
22 Content Marketers Share Their Take on TikTok, Clubhouse, and Trendy Social Spaces

Before you leap into new social media spaces like TikTok, Clubhouse, Twitter Spaces, Spotify, or Greenroom, stop to consider whether you should. Try this advice from Content Marketing World speakers to help you decide.

Before you leap into TikTok, Clubhouse, Spotify, or any new social space, look over this advice to decide if it makes sense for your brand – Content Marketing Institute

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how,...
10/04/2021
The 3 Strategic Pillars Behind Every Winning Content Strategy

Explore the strategic decision-making behind four winning B2B and B2C content marketing initiatives. Learn the who, how, why, and bottom line for each one.

Learn the who, how, why, and bottom line for four winning B2B and B2C content marketing initiatives – Content Marketing Institute

Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a roos...
10/01/2021
3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands

Media brands serve up hot takeaways for B2C and B2C content marketers. What can you learn from ESPN crowing about a rooster? A popular food show expanding across platforms? A travel magazine marking its relaunch with a web series? We share our take.

Steal these hot content ideas inspired by media brands ESPN, Nine, and Vacationer – Content Marketing Institute

📆 Mark your calendars for our Rethink Innovation® webinar next Wednesday where we will be covering: 💭 How to rethink eve...
10/01/2021

📆 Mark your calendars for our Rethink Innovation® webinar next Wednesday where we will be covering:
💭 How to rethink everything you know about innovation
✨ Where to find inspiration that leads to your most brilliant work
😍 The process that makes new ideas feel less risky, so bosses and clients say, “YES!”
❗ Real-world examples of innovation in content marketing
💪 How to “supercharge” your team

RSVP: https://cmi.media/umab

📆 Mark your calendars for our Rethink Innovation® webinar next Wednesday where we will be covering:
💭 How to rethink everything you know about innovation
✨ Where to find inspiration that leads to your most brilliant work
😍 The process that makes new ideas feel less risky, so bosses and clients say, “YES!”
❗ Real-world examples of innovation in content marketing
💪 How to “supercharge” your team

RSVP: https://cmi.media/umab

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-cente...
10/01/2021
How To Get Content Marketing Measurement Wrong: Do It Like a PR Person

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that.

Don’t use PR metrics to measure content marketing or you'll struggle to prove its value. Use these instead – Content Marketing Institute

Join us in Cleveland next year for #CMWorld ! Save the date, September 13-16, 2022!
09/30/2021

Join us in Cleveland next year for #CMWorld ! Save the date, September 13-16, 2022!

Join us in Cleveland next year for #CMWorld ! Save the date, September 13-16, 2022!

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too...
09/30/2021
How’d You Make That Flipping Awesome B2C Content for AARP?

AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it.

Go behind the scenes at Sisters From AARP’s digital platform to learn how they create content for Black women over 40 – Content Marketing Institute

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good...
09/30/2021
13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques.

Holes in your editorial calendar? Content creation feeling stale? It’s time to connect for a good brainstorming session – Content Marketing Institute

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pa...
09/29/2021
How’d You Make That Flipping Awesome B2B Content for Salesforce?

How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story.

Learn how tech giant Salesforce revamped its content marketing just weeks into the pandemic – and eventually earned the Project of the Year in the 2021 Content Marketing Awards.

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content i...
09/29/2021
3 Content Lessons To Keep You Off the Long Road to Ruin

This week’s content lessons come from a musical road trip with Ram Truck, a new Stackla survey explaining what content influence’s real people’s buying decisions, and a Zoom initiative featuring strategically placed CTAs.

Try the takeaways from these content marketing examples – featuring Ram Trucks, Stackla, and Zoom – on your own content journey – Content Marketing Institute.

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing...
09/28/2021
7 'Secrets' of Award-Winning B2B and B2C Content Marketing Programs

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Here are their seven tips.

Content Marketer of the Year finalists reveal seven reasons why their content marketing programs are successful – Content Marketing Institute

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a do...
09/28/2021
How To Document Your Content Marketing Workflow

A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages.

Follow the four stages to document a workflow that keeps your content marketing team on the path to success – Content Marketing Institute

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole differe...
09/28/2021
Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience

Content that attracts attention is one thing. Content that creates a true connection with an audience is a whole different challenge. Try these 22 expert ideas to move beyond shallow attraction to establish a lasting relationship.

Try these 22 expert ideas for content that creates lasting, emotional connections with your audience – Content Marketing Institute.

Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. ...
09/27/2021
Content Marketers Share Their Best Networking Tips for In-Person and Virtual Events

Conferences – in person or virtual – can present great opportunities to network. But it doesn’t come naturally to many. Here’s some help to overcome those networking jitters, whether you’re remote or gathered with others.

Overcome your virtual or in-person conference networking jitters with this advice – Content Marketing Institute

Crossing things off your list today so you can remain present during #CMWorld? Here’s a handful of songs and tips from t...
09/27/2021
- Content Marketing World Getting into The Creative Mindset with CMWorld Speakers

Crossing things off your list today so you can remain present during #CMWorld? Here’s a handful of songs and tips from the speakers themselves to get you into that productive mood. #CMWorld

Our CMWorld speakers share their favorite tunes to get into the creative mindset. The playlist is a blend of classics and new music and gives some great insight into who our speakers are on and off stage.

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what the...
09/27/2021
Competitive Content Marketing Analysis Methods

If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether.

To create differentiated content, you need to know what your competitors are doing. Follow these three steps to do that analysis – Content Marketing Institute

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five ...
09/27/2021
Webinar Planning: The Ultimate Checklist

Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate.

Follow these five acts to plan a successful webinar in six to eight weeks – Content Marketing Institute

Who's hungry? If you didn't catch the news, The Korean Vegan will be joining us at #CMWorld where she will share some of...
09/24/2021

Who's hungry? If you didn't catch the news, The Korean Vegan will be joining us at #CMWorld where she will share some of her powerful stories over a lunchtime cooking demo.

Who's hungry? If you didn't catch the news, The Korean Vegan will be joining us at #CMWorld where she will share some of her powerful stories over a lunchtime cooking demo.

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elev...
09/24/2021
Content Syndication: What It Is and What It Is Not [Examples]

Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples.

Don’t limit your content syndication to just text. It’s much more than that. Here’s what to know – Content Marketing Institute

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampire...
09/23/2021
Punch Up Your Writing With These 4 Power-Packed Tips

Wasted, wimpy verbs drag down your writing. CMI’s resident editing expert shows you how to root out these energy vampires and recharge your content with power-packed alternatives.

Learn how to root out the wasted, wimpy verbs dragging down your content – and what to use instead – with these tips from the Content Marketing Institute

It’s time to plan your agenda for Content Marketing World and there’s no better place to get started than the #CMWorld m...
09/23/2021
- Content Marketing World CMWorld in the Palm of Your Hands

It’s time to plan your agenda for Content Marketing World and there’s no better place to get started than the #CMWorld mobile app!

It’s time to plan your agenda for Content Marketing World and there’s no better place to get started than the mobile app!

We're looking ahead to the future of content marketing. Join in the discussion with experts from LinkedIn, Wieden+Kenned...
09/23/2021

We're looking ahead to the future of content marketing. Join in the discussion with experts from LinkedIn, Wieden+Kennedy, and ON24 TODAY at 1 PM EST.

Can't make it? RSVP and we'll send you a recording: https://cmi.media/2022-Trends

We're looking ahead to the future of content marketing. Join in the discussion with experts from LinkedIn, Wieden+Kennedy, and ON24 TODAY at 1 PM EST.

Can't make it? RSVP and we'll send you a recording: https://cmi.media/2022-Trends

T-minus 30 minutes until the 10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base w...
09/22/2021

T-minus 30 minutes until the 10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base webinar with Travelers Insurance.

Can't make it? RSVP and we'll send a recording to your inbox: https://cmi.media/scale-content-marketing

T-minus 30 minutes until the 10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base webinar with Travelers Insurance.

Can't make it? RSVP and we'll send a recording to your inbox: https://cmi.media/scale-content-marketing

No matter what kind of marketer you are, certain challenges seem to be universal:😅 The pace of content is relentless✏️ T...
09/21/2021

No matter what kind of marketer you are, certain challenges seem to be universal:
😅 The pace of content is relentless
✏️ There are countless customer touchpoints to address
👀 Customers expect higher levels of personalization and customization than ever before.

Join us for an informative webinar where Creative Directors at Travelers Insurance will provide proven methods to help solve these common problems. RSVP: https://cmi.media/scale-content-marketing

No matter what kind of marketer you are, certain challenges seem to be universal:
😅 The pace of content is relentless
✏️ There are countless customer touchpoints to address
👀 Customers expect higher levels of personalization and customization than ever before.

Join us for an informative webinar where Creative Directors at Travelers Insurance will provide proven methods to help solve these common problems. RSVP: https://cmi.media/scale-content-marketing

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a highe...
09/21/2021
Outsourcing Content Creators: The Complete How-To Guide

Without a smart plan for hiring and working with freelancers, you might find they jump ship at the first sign of a higher rate or longer contract. Here’s some advice to help you identify, vet, and onboard the right outsourced team.

Advice to help you identify, vet, and onboard the right outsourced creators to your content marketing team – Content Marketing Institute

Address

605 3rd Avenue
New York, NY
10158

Alerts

Be the first to know and let us send you an email when Content Marketing Institute posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Content Marketing Institute:

Videos

Category

Our Story

Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practice of content marketing.

While our site is full of practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.

Content Marketing World is every year in Cleveland, Ohio, and ContentTECH Summit, our event focused on the effective use of technology within enterprise marketing, is held in San Diego, California.

Helpful resources

Nearby media companies


Other Publishers in New York

Show All

Comments

LATEST PROCEDURE OF CLEANING AIRCONDITIONS
Bad FREE WIFI while on the road or in the marina, try this www.wifionsteroids.com GenX Wifi Mega Booster and Range Extender. Factory rated up to 500 meters (1,640 ft.). It really works!!
Are you ready to showcase your talents in creating product marketing and training materials? Advance Local is #hiring a Sales Enablement Coordinator to join our Talent Development team. Great benefits/flexible location. Apply today! #diversitymatters #marketing #videocreation #training #digitaladvertising #nowhiring #careeropportunity
We’re Hiring!!! Headline Studio is seeking experienced Marketing and Project Manager professionals with a genuine passion for client success and digital marketing innovation to fill immediate openings. Flexible location and great benefits. Apply today to join our team #diversitymatters #marketing #projectmanger #digitalmarketing #hiringnow #careeropportunities Account Manager - https://lnkd.in/g_5TmJk Client Services Specialist - https://lnkd.in/gddyM8B
This is the story of the multi-talented artist, Ute who crafts her sound with top-tier producers with her favorite instruments being the guitar and saxophone. The result is a sound that's impossible to pigeonhole, though distinctively hers. She's self assured in her dreams and doesn't let any of the doubt get to her. his documentary is a MustWatch, great views on life & music from UTE MUSIC. Now available on AMAZON https://www.amazon.com/gp/video/detail/B08TQDPF2G/
What do you think about this video?
A content writing technique isn’t about the quantity of sites composed every month, or the number of hours spent on decoding the facebook live sessions. It totally is about quality, yet these things are not actually what procedure is about. Read more about CONTENT MARKETING:
Tricks success in online marketing
Here are the Top Five Trends that can Shape Your Content Marketing:
Hello! Our research team at the University of Texas at Arlington is conducting a study to learn more about people who promote products and services on social media, and we would like your input. Our survey should take no more than 15 minutes to complete. At the conclusion of the study, you will have the opportunity to enter into a raffle for 1 of 4 $50 Amazon gift cards. In order to be eligible for the study, you must be 18+ years of age, have been 500 and 1 million followers on Instagram, and have a product promotion in your most recent 15 Instagram posts. The survey can be found here: https://utapsych.ca1.qualtrics.com/jfe/form/SV_0cDLiumWXGkiT3v If you have any questions about participation, feel free to contact [email protected]. Thank you!
Don't make your life complicated>>>"Discover All The Wisdom In The World In ONE Sentence." Watch this short YouTube video @ https://youtu.be/PPlyY9GAJr0 PS:: Please subscribe to my YouTube channel. Thank you.
Content Marketing Institute sur Officiel commerce Solidaire, bye Facebook.