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Content Marketing Institute

Content Marketing Institute Advancing the practice of content marketing through education, training, news and events.

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🤔 Are we on your calendar for tomorrow? At 12:30pm EST, Storyblok’s Siavash Moazzami-Vahid will discuss how enterprises ...
02/22/2022

🤔 Are we on your calendar for tomorrow?

At 12:30pm EST, Storyblok’s Siavash Moazzami-Vahid will discuss how enterprises are handling their content structure and management in 2022.

Sign up for this free, live session: https://cmi.media/0kro

Hear from founder of the African American Marketing Association. She talks about how to bake inclusivity into your conte...
02/22/2022
How To Create Inclusive Content To Make Your Audience Feel Seen

Hear from founder of the African American Marketing Association. She talks about how to bake inclusivity into your content marketing strategy, planning, creation, and distribution.

Hear from the founder of the African-American Marketing Institute how to create a diverse and inclusive program.

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, r...
02/22/2022
Need a Creativity Boost? Spend Some Time With The Creative Show

Go behind the scenes with one of the hosts of CMI’s The Creative Show. As it readies for season two’s debut this week, revisit the first 10 episodes with content takeaways, fun facts, and more.

Go behind the scenes with a host of The Creative Show to revisit the first 10 episodes with content takeaways, fun facts, and more – Content Marketing Institute

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. ...
02/21/2022
10 Tips To Write Engaging Content Previews for Social Media

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.

Get social media scrollers to stop, read your preview text, and click to consume the full-length content with these tips. – Content Marketing Institute

RSVP for next week's webinar session, The Convergence of DAM and Production Workflow: A Combination to Drive Adoption, C...
02/18/2022

RSVP for next week's webinar session, The Convergence of DAM and Production Workflow: A Combination to Drive Adoption, Compliance & Productivity.

🗣 EMMsphere’s Francisco Ruiz
🗓 Thursday, February 24
✏️ Sign up: https://cmi.media/0kro
🤝 Thanks to EMMsphere for sponsoring this live session!

If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between const...
02/18/2022
Writing Is Writing, Right? Not If You Want To Keep Your Content Creation Team

If you want to acquire and keep great content talent (and who doesn’t?), make sure you get the distinction between constructing and creating. Both are important – but only one gets people excited to keep “making the donuts” every day.

Want to acquire and retain great content talent? Appreciate the distinction between constructing and creating. – Content Marketing Institute

02/18/2022
CMI News | Inside Spotify’s Latest Moves (and Not One Word About Joe Rogan)

🌎 The news you need to lead in content marketing in just 3 minutes from the Content Marketing Institute.

👉 Spotify took steps to solve some of podcasters’ biggest complaints by acquiring Podsights and Chartable. The new tools give podcasters the ability to measure and report on engagement with their content and ads. Expect the company to gobble up companies as it tries to capture the whole podcast supply chain, says Robert Rose, chief strategy advisor for the Content Marketing Institute. See who Robert thinks is next on the list.

Who do you think is next? Let us know in the comments.

👉 Learn more about podcast promotion and amplification: https://cmi.media/hy3l

👀 Get more content marketing news, insights, and analysis from the Content Marketing Institute: https://lnkd.in/d238zau

#marketing #spotify #podcasting #news #contentmarketing

The sheer number of martech options means there’s probably something that fits your content strategy needs. But how do y...
02/17/2022
13 Expert Tips for Choosing Tech That Makes Your Content Strategy Work

The sheer number of martech options means there’s probably something that fits your content strategy needs. But how do you find the best fit among thousands of options – and then get your teams to use it? Try these tips from experts presenting at the upcoming #ContentTECH Summit.

Content technology can make or break your strategy. Create a step-by-step plan to make the best choices with help from these experts – Content Marketing Institute

In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Expl...
02/17/2022
The Content Marketing Industry in 2022 [Sponsored]

In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022.

In a new industry report from Semrush, 88% of respondents say they achieved success with content marketing in 2021. Explore the highlights from this research and get expert advice on the insights and actions to focus on for 2022. Continue reading →

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an ex...
02/17/2022

Learn how content teams are driving growth, measuring what works, and thinking about the future—Content Matters is an exclusive WordPress VIP report and survey of 800+ leading content marketers worldwide. ➡️ https://cmi.media/foko

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your c...
02/17/2022
How To Write an Inspiring Content Marketing Mission Statement [Examples]

Why does your company create content? Who is it for? What will it do for them? The answers should all factor into your content mission statement. Here’s why you need one and what you can do to make it stand out.

Learn what a content mission statement is and why you need one with these stand-out examples – Content Marketing Institute

Content VIP Sitecore details how to overcome the challenges of content marketing and why a traditional content managemen...
02/16/2022

Content VIP Sitecore details how to overcome the challenges of content marketing and why a traditional content management system (CMS) is only part of the solution.

Download the guide, Understanding End-to-End Content Lifecycle: cmi.media/sitecore

Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose sha...
02/16/2022
Your Content Mission in 2022: Get Ambitious and Embrace New Responsibilities

Sorting out content and its value throughout your business is a must for a content practitioner in 2022. Robert Rose shares some thoughts on what you and your brand should be doing to make that happen.

It’s time to sort out content’s value throughout your company is a must for content practitioners in 2022. Here are some things to consider to get that done. – Content Marketing Institute

One hour until our live session with CMI’s Robert Rose and Stephanie Stahl and ON24’s Mark Bornstein. There's still time...
02/16/2022

One hour until our live session with CMI’s Robert Rose and Stephanie Stahl and ON24’s Mark Bornstein. There's still time to register! Can't fit us into your calendar today? Sign up to have a recording sent to your inbox.

https://cmi.media/v1wr

There are just 5️⃣ weeks until #ContentTECH Summit and we’re counting down the days until Christine Morrison takes the k...
02/16/2022

There are just 5️⃣ weeks until #ContentTECH Summit and we’re counting down the days until Christine Morrison takes the keynote stage to share how she manages content operations at Fanatics.

Sign up now!

➡️ https://cmi.media/9rvj

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who u...
02/16/2022
Do LinkedIn Newsletters Actually Get Results for Brands?

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned.

Find out if the LinkedIn newsletter gets results and how to get started if you decide to try publishing one – Content Marketing Institute

📆 Are we on your calendar for tomorrow's Content Marketing in a Demand-Gen World webinar with ON24?Can't make it? RSVP a...
02/15/2022

📆 Are we on your calendar for tomorrow's Content Marketing in a Demand-Gen World webinar with ON24?

Can't make it? RSVP and we'll send a recording to your inbox: https://cmi.media/v1wr

It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you mo...
02/15/2022
4 Things Every Content Marketing Team Needs

It’s tempting to think technology can solve all content marketing woes. But the best tech in the world won’t make you more successful – unless you get these systems, processes, and resources in place first. Here’s how. 👇

Focus on these four concepts to improve productivity, energize creativity, and stay focused – Content Marketing Institute

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design...
02/15/2022
3 Email Design Trends for Content Marketers To Use in 2022

Impeccable email design will contribute to a winning email engagement strategy in 2022. So, let’s check out three design trends that will rule this year.

Check out three email design trends that will rule 2022 – Content Marketing Institute

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they...
02/14/2022
5 Ideas To Future-Proof Your Content Marketing Career in an AI Age

AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare.

AI-powered content tools have a way to go before they can fully replicate humans. That buys you time to prepare. – Content Marketing Institute

Photos from Content Marketing Institute's post
02/14/2022

Photos from Content Marketing Institute's post

⏰ Don't forget to register for our Content Marketing in a Demand-Gen World webinar next Wednesday where Robert Rose, Mar...
02/11/2022

⏰ Don't forget to register for our Content Marketing in a Demand-Gen World webinar next Wednesday where Robert Rose, Mark Bornstein, and Stephanie Stahl will discuss the role of content marketing in a demand-gen world.

Save your seat: https://cmi.media/v1wr

Super Bowl LVI is coming up so let's get together for a real-time review of ads in our #CMWorld Slack group. 🏈🗓️: Sunday...
02/11/2022

Super Bowl LVI is coming up so let's get together for a real-time review of ads in our #CMWorld Slack group. 🏈

🗓️: Sunday, February 13 at 6:30 pm ET.

Get your invite: http://cmi.media/invitation

It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems in...
02/11/2022
How To Recognize (and Solve) Wicked Content Strategy Problems

It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.

Fix your content strategy even when your bosses don't know there's a problem. It's a wicked lesson to learn. – Content Marketing Institute

02/11/2022
CMI News | Marketers Don’t Care About the End of Cookies 🍪 But They Should

👉 First-party data? The end of third-party cookies? Google Privacy Sandbox?

🌎 In this week's Content Marketing Institute news you need to lead, CMI Chief Strategy Advisor Robert Rose breaks down content marketing headlines for the week ending February 11, 2022.

⭐️Brand marketers don’t understand these issues, according to new research from IAB. Very few plan to do anything to deal with the cookie apocalypse – and, worse, they’re spending more on third-party data. That’s bad news. Here’s why – and what savvy content marketers should do instead.

👉 Learn more about first-party data and content marketing: https://contentmarketinginstitute.com/2021/08/personal-content-experiences/

👀 Get more content marketing news, insights, and analysis from the Content Marketing Institute: https://contentmarketinginstitute.com/

#contentmarketing #news #Google #data #privacy #marketingnews

📢 Today is the LAST CALL for #CMWorld speaker submissions! 📢Passionate about content marketing? Willing to share your kn...
02/11/2022

📢 Today is the LAST CALL for #CMWorld speaker submissions! 📢

Passionate about content marketing? Willing to share your knowledge with other marketers from around the globe? Then we want to hear from you!

https://cmi.media/2022CallForSpeakers

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at #C...
02/10/2022
10 Content Experience Mistakes To Stop Making (and Ideas for Fixing Them)

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at #ContentTECH Summit next month for a list of pitfalls that could sabotage your content’s chance to impress. Here’s what to watch out for.

Check this list of content experience pitfalls before you plan your next project – Content Marketing Institute

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to ...
02/10/2022
How’d You Make That Flipping Awesome B2B Content for ServiceNow?

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success.

Learn how data science, segmentation, and a deep focus on audience needs and behavior power award-winning content marketing at ServiceNow – Content Marketing Institute

There’s still time to register for Thursday’s FREE webinar with Optimizely and NewsCred!https://cmi.media/nqdx
02/09/2022

There’s still time to register for Thursday’s FREE webinar with Optimizely and NewsCred!

https://cmi.media/nqdx

Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy...
02/09/2022
5 Steps To Find and Work With Quality Freelancers

Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.

This five-step process makes outsourcing your content writing more manageable and effective – Content Marketing Institute

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, tec...
02/09/2022
The Essential Content Marketing Glossary: 50+ Terms You Need To Know

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help.

Before you dive into the complexities of content marketing, it’s best to have a good grasp on all the related terms – Content Marketing Institute

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Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practice of content marketing.

While our site is full of practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.

Content Marketing World is every year in Cleveland, Ohio, and ContentTECH Summit, our event focused on the effective use of technology within enterprise marketing, is held in San Diego, California.

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Go beyond the demo - Check out what I mean in Content Marketing Institute's newest speaker blog post #BlogPost #CMI https://bit.ly/3s8ExZY
🗣️ #Marketers! Are you ready for 100+ #ContentMarketing trends and predictions for 2022? Content Marketing Institute has got you covered! They've asked a plethora of industry thought leaders (including our own Maureen Jann and Chris Craft) to help us shine a light on the trends and pathways to consider. Grab your notepad (or app) and dive in here:
Naša Content Marketing Award za knjigu "DISASTER - Dijagnoza modernog biznisa" konačno je doputovala iz daleke Amerike i u našim je rukama, a stiglo je još nešto zbog čega smo jako uzbuđeni - pozivnica da budemo u sudačkom timu za CMA 2022! Wow! 😊 Content Marketing Institute // Our Content Marketing Award for our book "DISASTER - A Diagnosis of Modern Business" finally arrived - a long way from America - together with something else we are very excited about - an invitation to be judges in this year's CMA! 👍 #pmclinic #disasterbook #crazydonia #pmcliniccrazydonia #satire #businessbook #businesssatire #laughwithus #disastercircle #improvetheworld
Learn why "Now is the Time to Make Video Part of Your Content Strategy." Cloudinary's Russ Barr and Contentstack's Sonja Keerl explain it all during the DAM + CMS Summit from the Content Marketing Institute. #DAM #CMS http://cloudinary.buzz/gXvg50HV0Jn
Everything you create and do is considered content. If that content is valuable enough to share with your audience, it's worth creating a content strategy to deliver it to the intended audience! via Content Marketing Institute http://ow.ly/940W50HWHIM
Get more out of your existing content with this historical optimization from Content Marketing Institute 📇
Do you work with independent freelancers? I've provided some insights gained from my more than ten years of experience working with freelancers on a variety of assignments. The first comment has a link to the article. I'm also honoured and blessed to be featured on Content Marketing Institute for the first time! #contentmarketing #freelancers
Content Marketing Institute explains how these 15 content mistakes could be hurting your brand!⬇️
It's #Nationalpizzaday! What's better than munching on your favorite pizza while watching a video? And since video will be the top investment for B2B brands in 2022, according to Content Marketing Institute, it's time to start working on your video marketing strategy! Here are some stats you might wanna keep in mind: 🍕 86% of video marketers say video has been effective for generating leads. 🍕 81% of marketers feel that video has a direct, positive impact on sales. 🍕 94% of marketers agree that videos have helped increase user understanding of their product or service. #videomarketing #digitalmarketingtrends #marketingstats
Overwhelmed by requests or ideas for content and not sure where to start? A template like this: https://bit.ly/3IY3Za3 from Content Marketing Institute can help you make your content marketing process more streamlined and strategic. #ContentMarketing #InboundMarketing
81% of B2B marketers say email is the form of content marketing they use most, yet 16% of all emails never even make it to the inbox. Here's a snippet of our video on 20 tips to increase email engagement and improve conversions to leads. Watch the full video here: https://bit.ly/3J2gmSP (Stats via Content Marketing Institute and Email Tool Tester) #emailmarketing #emailtips #emailmarketingstrategy
Is your content marketing plate starting to feel a little full? Asking yourself these nine questions can help you figure out what you should prioritize. Click the link below to learn more via Content Marketing Institute: #ContentMarketing #Marketing https://bit.ly/3z4nNFd