Content Marketing Institute

Content Marketing Institute Advancing the practice of content marketing through education, training, news and events.

Operating as usual

06/14/2021
Finding Your Brand Voice | Ask the CMWorld Community

Does your brand have a clear brand voice? It should be distinctly you, memorable and engaging.

Digital Strategist Vassilena Valchanova has helped a countless number of brands and businesses get better at reaching and understanding their customers. She will answer questions about defining your brand voice ⭐️ LIVE ⭐️ when she chats with Ask the CMWorld Community host Amanda Subler. Tune in on Monday, June 14, at 12pm ET!

💻 Visit Vassilena's website: https://valchanova.me
👫 Meet Amanda at Content Marketing World: http://cmi.media/CMILive​​​
👉 Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​

#ContentMarketing #CMWorld

Livestreaming video has become a standard way to share ideas, information, and expertise, says A Lee Judge, CMO and co-f...
06/11/2021
Livestreaming Tips Every Content Marketer Needs to Hear

Livestreaming video has become a standard way to share ideas, information, and expertise, says A Lee Judge, CMO and co-founder of Content Monsta.

How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity … Continue reading →

We could not bring you ContentTECH Summit without the support of these fabulous sponsors! Thank you for all you do!Gold ...
06/09/2021

We could not bring you ContentTECH Summit without the support of these fabulous sponsors! Thank you for all you do!

Gold Sponsors: Sitecore and Wochit

Silver Sponsors: Lucidpress and Rock Content

Lead Media Sponsor: MarTech Outlook

We could not bring you ContentTECH Summit without the support of these fabulous sponsors! Thank you for all you do!

Gold Sponsors: Sitecore and Wochit

Silver Sponsors: Lucidpress and Rock Content

Lead Media Sponsor: MarTech Outlook

In the end, none of these fixes will work if your pages don’t contain quality content. But if you publish the best, most...
06/09/2021
5 Mistakes That Google Doesn't Like

In the end, none of these fixes will work if your pages don’t contain quality content. But if you publish the best, most relevant content to searchers – and follow these fixes – you most likely will see your pages’ rankings improve.

Your pages aren’t ranking higher in Google because you’re probably making these five mistakes – Content Marketing Institute

06/08/2021
Marketing Makers: The Marketing Measurement Pyramid (Episode 4.1)

You can’t determine your house’s value by measuring its fence height. Yet, marketers often make similar leaps – using arbitrary numbers to calculate ROI.

In this episode of Marketing Makers, Robert Rose tackles "The Art and Science of Measurement: Goals, KPIs, and Metrics" and he discusses the marketing measurement pyramid.

👉 Read the blog post: http://cmi.media/4z2s

Thanks for your message, but I'm currently out of the office. ☀️💻⁣It's the first day of ContentTECH Summit! Where will y...
06/08/2021

Thanks for your message, but I'm currently out of the office. ☀️💻⁣

It's the first day of ContentTECH Summit! Where will you be watching from?

(We think work is always better with some sun. Will you be at the office with the windows open? At home, on your patio sitting at an outdoor "desk"?)

Thanks for your message, but I'm currently out of the office. ☀️💻⁣

It's the first day of ContentTECH Summit! Where will you be watching from?

(We think work is always better with some sun. Will you be at the office with the windows open? At home, on your patio sitting at an outdoor "desk"?)

Your content marketing program may use personalization, segmentation, or both at different times for different reasons. ...
06/03/2021
8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

Your content marketing program may use personalization, segmentation, or both at different times for different reasons. Our very own Ann Gynn asked #ContentTECH Summit speakers for their take on the similarities, differences, and implications of each approach.

Learn how to use personalization and segmentation to deliver content that reflects what readers, viewers, or listeners want, when they want it – Content Marketing Institute

NEW RESEARCH: The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering...
06/02/2021
Content Management and Strategy: The Big Wave Is Here [New Research]

NEW RESEARCH: The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.

Glimpses of optimism and lingering challenges appear in 2021 Content Management and Strategy Survey – Content Marketing Institute

05/31/2021
[REWIND] Freelancing Success | Ask the CMWorld Community

⏪ This is a replay of an earlier broadcast.

Freelancers and independent marketers face unique challenges. They also see opportunities not always given to others. To discuss the gig economy, Michelle Garrett, owner of Garrett Public Relations, sat down with CMI's Amanda Subler.

In just under 20 minutes, find out what you should know if you're looking to freelance.

🤩 Find Michelle online: https://www.michellegarrett.com​
👭 Meet Amanda at Content Marketing World: http://cmi.media/CMILive​​​​
👉 Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​​
🎵 Music credit: http://www.bensound.com​​​​​

#ContentMarketing #Freelancing #CMWorld

05/28/2021

Joseph "JK" Kalinowski and Buddy Scalera are back. The guys will be ⚡️ LIVE ⚡️ Friday, May 28, at 2pm ET to explore the many facets of design. Don't miss it!

Have a question for JK and Buddy? Leave it here in the comments!

💥 Have a show suggestion? http://cmi.media/LiveShows​
💥 Find JK on Twitter: http://twitter.com/jkkalinowski​​
💥 Visit Buddy's website: http://buddyscalera.com​
💥 Music credit: http://www.bensound.com​​

Save the date. You can watch JK and Buddy on the last Friday of every month.

#Creativity #Design #ContentMarketing

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean...
05/28/2021
Is Proving Content Marketing ROI an Impossible Dream?

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results.

These ideas take the discussion of content marketing’s value beyond ROI while staying focused on business impact – Content Marketing Institute

05/26/2021
Marketing Makers: Content Operations Evolution (Episode 5.1)

Building your content operations frees your content marketing team to act like creative kids and still produce an efficient, scalable product. In this segment of Marketing Makers, Robert Rose explores the evolution of content operations from its origins in marketing science – and how digital content changed everything.

👉 Read the article here: http://cmi.media/s3vy

TODAY! Join Matt Heinz, President at Heinz Marketing, and Mark Bornstein, VP of Content Marketing at ON24, as they explo...
05/26/2021

TODAY!

Join Matt Heinz, President at Heinz Marketing, and Mark Bornstein, VP of Content Marketing at ON24, as they explore the strategies content marketers need to capture and keep the attention of customers and prospects. https://cmi.media/tjzt

TODAY!

Join Matt Heinz, President at Heinz Marketing, and Mark Bornstein, VP of Content Marketing at ON24, as they explore the strategies content marketers need to capture and keep the attention of customers and prospects. https://cmi.media/tjzt

05/24/2021

Content Strategist Buddy Scalera helps us navigate the world of content technology. He sits down ⭐️ LIVE ⭐️ with host Amanda Subler to tackle what you need to know - including what tech is missing from your stack that can help you create content effectively and efficiently. Tune in on Monday, May 24, at 12pm ET!

💻 Visit Buddy's website: http://buddyscalera.com​
🐦 Find Buddy on Twitter: http://twitter.com/buddyscalera
👫 Amanda at Content Marketing World: http://cmi.media/CMILive​​​
👉 Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​

#ContentMarketing #ContentTECH #martech

Follow these steps to open the door to successful guest blogging experiences.
05/20/2021
Guest Blogging Guide

Follow these steps to open the door to successful guest blogging experiences.

Be the guest bloggers whose content is welcomed by third-party sites – Content Marketing Institute

05/19/2021
Join us at ContentTECH Summit 2021

ContentTECH Summit isn't for IT professionals. It's for you, the content marketer. This event will show how the effective use of technology and better processes can help your efforts to create, manage, deliver and scale your content.

Learn more: http://cmi.media/y74i

Register with discount code FB100 for $100 off your virtual pass.

Join us Wednesday for a roundtable discussion with Robert Rose, Alli Berry, Simona Covel, and Todd Cywinski. There, they...
05/16/2021

Join us Wednesday for a roundtable discussion with Robert Rose, Alli Berry, Simona Covel, and Todd Cywinski. There, they will discuss the priority for content marketing and differentiation in the financial services industry. You'll not only hear examples of companies that are separating themselves from the pack, but the specific frameworks that enable these organizations to create more meaningful, successful content.

RSVP: https://cmi.media/44ag

Join us Wednesday for a roundtable discussion with Robert Rose, Alli Berry, Simona Covel, and Todd Cywinski. There, they will discuss the priority for content marketing and differentiation in the financial services industry. You'll not only hear examples of companies that are separating themselves from the pack, but the specific frameworks that enable these organizations to create more meaningful, successful content.

RSVP: https://cmi.media/44ag

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s wh...
05/14/2021
10 Psych Principles to Attract and Grow Your Audience

While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content.

Think about these 10 psychology principles to attract and grow your audiences – Content Marketing Institute

05/14/2021

Is it time to rethink how you create videos?

⭐️ LIVE ⭐️ The incomparable Robert Rose sits down with host Amanda Subler and gives advice on how to produce videos that are relevant, purposeful, and strategic. Tune in on Monday, May 17, at 12pm ET as they break down the art and science of video in your digital marketing mix.

🎥 Catch all episodes of new Robert's show, Marketing Makers on the CMI blog: https://contentmarketinginstitute.com/tertiary-category/marketing-makers/
💻 Find Robert on the The Content Advisory website: https://contentadvisory.net/
👭 Meet Robert and Amanda at Content Marketing World: http://cmi.media/CMILive​​​
👉 Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​
🤓 Meet the rest of the team. https://cmi.media/CMITeam​​​​​

#CMWorld​​​ #ContentMarketing

⭐️ It's your time to shine! ⭐️The Content Marketing Awards celebrate the marketers who have had notable accomplishments ...
05/13/2021

⭐️ It's your time to shine! ⭐️

The Content Marketing Awards celebrate the marketers who have had notable accomplishments within the past 12 months. Don't miss your opportunity to be honored. Deadline is Friday. Get your entry in! http://cmi.media/2021awards

⭐️ It's your time to shine! ⭐️

The Content Marketing Awards celebrate the marketers who have had notable accomplishments within the past 12 months. Don't miss your opportunity to be honored. Deadline is Friday. Get your entry in! http://cmi.media/2021awards

Have you ever wanted to be a part of the Content Marketing Institute team? If you can strategically lead marketing effor...
05/12/2021

Have you ever wanted to be a part of the Content Marketing Institute team? If you can strategically lead marketing efforts, collaborate with a dynamic group of content-loving editorial, sales, and event peers, and champion the CMWorld community, let’s talk. Bonus points if like the color orange!

Details: http://cmi.media/dle4

Have you ever wanted to be a part of the Content Marketing Institute team? If you can strategically lead marketing efforts, collaborate with a dynamic group of content-loving editorial, sales, and event peers, and champion the CMWorld community, let’s talk. Bonus points if like the color orange!

Details: http://cmi.media/dle4

Photos from Content Marketing Institute's post
05/11/2021

Photos from Content Marketing Institute's post

Who has chef, author, restaurateur, television host and lifestyle entrepreneur on their resume? #ContentTECH Summit’s 20...
05/11/2021

Who has chef, author, restaurateur, television host and lifestyle entrepreneur on their resume? #ContentTECH Summit’s 2021 headliner, Chef Cat Cora! We’ll get Chef Cora’s take on excellence, consistency, and memorable customer experiences. http://cmi.media/catcora

Who has chef, author, restaurateur, television host and lifestyle entrepreneur on their resume? #ContentTECH Summit’s 2021 headliner, Chef Cat Cora! We’ll get Chef Cora’s take on excellence, consistency, and memorable customer experiences. http://cmi.media/catcora

05/10/2021
Freelancing Success | Ask the CMWorld Community

Freelancers and independent marketers face unique challenges. They also see opportunities not always given to others. To discuss the gig economy, Michelle Garrett, owner of Garrett Public Relations, will sit down with CMI's Amanda Subler.

Tune in ⭐️ LIVE ⭐️ Monday, May 10 at 12pm ET. In just under 20 minutes, find out what you should know if you're looking to freelance.

Set a reminder today so you don't miss this live show!

🤩 Find Michelle online: https://www.michellegarrett.com​
👭 Meet Amanda at Content Marketing World: http://cmi.media/CMILive​​​​
👉 Is there a topic you'd like to see covered? Let us know. http://cmi.media/LiveShows​​​​​​
🎵 Music credit: http://www.bensound.com​​​​​

#ContentMarketing #Freelancing #CMWorld

Why do so many people sign up for your email newsletter - and then rarely open it? 🥺Try these ideas to turn your subscri...
05/07/2021
6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Why do so many people sign up for your email newsletter - and then rarely open it? 🥺

Try these ideas to turn your subscribers into readers and, ideally, sharers.

Turn email newsletter subscribers into people who open, read, and share with these smart ideas from the best newsletters in the businesses – Content Marketing Institute

How is content marketing like culinary arts? Excellence, consistency, and memorable customer experiences. Chef Cat Cora ...
05/05/2021

How is content marketing like culinary arts? Excellence, consistency, and memorable customer experiences. Chef Cat Cora will explain this, and much more (including a cooking demo!) at #ContentTECH Summit 2021.

Register today. http://cmi.media/catcora

How is content marketing like culinary arts? Excellence, consistency, and memorable customer experiences. Chef Cat Cora will explain this, and much more (including a cooking demo!) at #ContentTECH Summit 2021.

Register today. http://cmi.media/catcora

Content teams face so much pressure to work quickly. The last thing they want to spend time on is researching content us...
05/04/2021

Content teams face so much pressure to work quickly. The last thing they want to spend time on is researching content usage rights. But producing content that uses images, music, video or logos without the proper permissions opens you up to lawsuits, overage fees, and a tarnished brand reputation.

Join us for an in-depth look at how to build a workflow that covers rights compliance without getting in your creative team’s way.

RSVP for this free Tech Talk with FADEL's Gregg Guest 👉 https://cmi.media/778m

Content teams face so much pressure to work quickly. The last thing they want to spend time on is researching content usage rights. But producing content that uses images, music, video or logos without the proper permissions opens you up to lawsuits, overage fees, and a tarnished brand reputation.

Join us for an in-depth look at how to build a workflow that covers rights compliance without getting in your creative team’s way.

RSVP for this free Tech Talk with FADEL's Gregg Guest 👉 https://cmi.media/778m

ICYMI: From award-winning chef to author to philanthropist, we can learn so much from Chef Cat Cora. We’re thrilled she ...
05/01/2021

ICYMI: From award-winning chef to author to philanthropist, we can learn so much from Chef Cat Cora. We’re thrilled she will be joining us at #ContentTECH Summit in June. TW100 saves $100. Register today! http://cmi.media/catcora

ICYMI: From award-winning chef to author to philanthropist, we can learn so much from Chef Cat Cora. We’re thrilled she will be joining us at #ContentTECH Summit in June. TW100 saves $100. Register today! http://cmi.media/catcora

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same...
04/30/2021
5 Storytelling Ideas to Steal From Sports Writers

They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways.

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. ⚾🏈🎾

Makes your content writing powerful and memorable with these tried-and-true storytelling techniques from sports writers – Content Marketing Institute

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Welcome to the Content Marketing Institute (CMI) where our mission is to advance the practice of content marketing.

While our site is full of practical, how-to guidance, you’ll also find insight and advice from the experts, and an active community for discussing the latest news, information, and advances that are moving the industry forward.

Content Marketing World is every year in Cleveland, Ohio, and ContentTECH Summit, our event focused on the effective use of technology within enterprise marketing, is held in San Diego, California.

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Here are the Top Five Trends that can Shape Your Content Marketing:
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