2 Market Media

06/01/2021

Does anyone know WHAT you do and WHY you do it? It doesn't matter what your business model is, if you want to be seen and succeed you need a brand that is recognizable from miles away.

Sarano and Brooke Kelley, co-founders of The Kelley Group, have cultivated a brand synonymous with excellence -- and they're going to tell you exactly how.

Join Hank and the Kelleys at their upcoming free webinar: Building a Celebrity Brand, and hear directly from the groundbreaking couple how they made their brand stand out in the competitive field of financial advising.

SIGN UP HERE: https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/

Does anyone know WHAT you do and WHY you do it? It doesn't matter what your business model is, if you want to be seen and succeed you need a brand that is recognizable from miles away.

Sarano and Brooke Kelley, co-founders of The Kelley Group, have cultivated a brand synonymous with excellence -- and they're going to tell you exactly how.

Join Hank and the Kelleys at their upcoming free webinar: Building a Celebrity Brand, and hear directly from the groundbreaking couple how they made their brand stand out in the competitive field of financial advising.

SIGN UP HERE: https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/

05/30/2021

To become one of the best-known and highly thought of experts in your space, you need to build a brand that everyone knows and trusts.

Join 2MarketMedia and Brooke and Sarano Kelley @thekelleygroupint on Wednesday, June 9th at 12:15pm PDT / 3:15pm EDT for a one of a kind webinar to learn how to build a celebrity brand https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/#optin_form

To become one of the best-known and highly thought of experts in your space, you need to build a brand that everyone knows and trusts.

Join 2MarketMedia and Brooke and Sarano Kelley @thekelleygroupint on Wednesday, June 9th at 12:15pm PDT / 3:15pm EDT for a one of a kind webinar to learn how to build a celebrity brand https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/#optin_form

05/27/2021

Join Hank Norman and The Kelley Group on June 9th at 12.15 PST/ 3.15 EST to learn what it REALLY takes to build a celebrity brand https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/

Join Hank Norman and The Kelley Group on June 9th at 12.15 PST/ 3.15 EST to learn what it REALLY takes to build a celebrity brand https://thekelleygroup.net/2021-06-09-building-a-celebrity-brand-webinar/

05/27/2021

Join 2marketmedia and @thekelleygroupintl @brookejkelley @sarano.kelleytkg on June 9th at 12.15 PST 3.15 EST to learn what it takes to build a celebrity brand!

💫 LINK IN BIO 💫

Join 2marketmedia and @thekelleygroupintl @brookejkelley @sarano.kelleytkg on June 9th at 12.15 PST 3.15 EST to learn what it takes to build a celebrity brand!

💫 LINK IN BIO 💫

04/02/2021

Ego or Ignorance

Hank found out about the ad that Lauren is running is getting attention - just because of how Hank looks. Even ugly people are commenting.

THIS is where you are stuck in your business. You fear posting content because of what others will think or so, particularly those closest to you.

Wanna know the solution? Listen.

https://anchor.fm/2-market-media/episodes/13-Ego-or-Ignorance-etsu3o

02/19/2021

07: Content Strategists by This Is Called The Show • A podcast on Anchor

Lauren is one. Hank is one. You are one.

Lauren and Hank wrestle with how best to present the company... they have this new thing they are doing... what should they do? #A.B.E. baby!

If you look at content through the lens of Your Personal Evolution - instead of a simple destination, all becomes clear. Don’t know what that means? Give the episode a listen.

lauren is one. hank is one. you are one. lauren and hank wrestle with how best to present the company.. they have this new thing they are doing.. what should they do? #A.B.E. baby! If you look at content through the lens of Your Personal Evolution - instead of a simple destination.. all becomes clea...

02/18/2021

A common mistake about content creation is that if you have a strong personality, the content will just come naturally. Not true. Athletes practice. Performers train...Content is a muscle. Work out.

A common mistake about content creation is that if you have a strong personality, the content will just come naturally. Not true. Athletes practice. Performers train...Content is a muscle. Work out.

02/16/2021

Have you ever said this..."I don't have any competitors, nobody does what I do."

If you have, please stop. Someone is doing the same thing you are and it's your job to make sure I know how you're special. You didn't just magically become an expert. Tell me your story. I want to know WHY you're the right person to solve my problem.

Have you ever said this..."I don't have any competitors, nobody does what I do."

If you have, please stop. Someone is doing the same thing you are and it's your job to make sure I know how you're special. You didn't just magically become an expert. Tell me your story. I want to know WHY you're the right person to solve my problem.

02/10/2021

Have you ever said this..."I don't have any competitors, nobody does what I do."

If you have, please stop. Someone is doing the same thing you are and it's your job to make sure I know how you're special. You didn't just magically become an expert. Tell me your story. I want to know WHY you're the right person to solve my problem.

Have you ever said this..."I don't have any competitors, nobody does what I do."

If you have, please stop. Someone is doing the same thing you are and it's your job to make sure I know how you're special. You didn't just magically become an expert. Tell me your story. I want to know WHY you're the right person to solve my problem.

02/03/2021

Do we need to yell it louder for the people in the back?

How many times do you need to hear about branding and audience nurturing to know that it makes a colossal difference? Industry professionals can tell you over and over again the importance of building your brand authority…

Your story of origin shows your audience your WHY. Use what you already have to create the content your audience wants to see, authentically tell them who you are and what you stand for.

It doesn't have to be perfect. It just has to be... YOU

Do we need to yell it louder for the people in the back?

How many times do you need to hear about branding and audience nurturing to know that it makes a colossal difference? Industry professionals can tell you over and over again the importance of building your brand authority…

Your story of origin shows your audience your WHY. Use what you already have to create the content your audience wants to see, authentically tell them who you are and what you stand for.

It doesn't have to be perfect. It just has to be... YOU

01/27/2021

Panera's Bread-Bowl Gloves Will Keep Your Mitts Oven-Toasty

👉🏾 THIS is what I'm talking about.
Don't just obsess over advertising...
Figure out how to solve my problem, and the folks will come to you.

Question: If I prefer hot coffee, can I still get the bread-gloves??

https://musebycl.io/advertising/paneras-bread-bowl-gloves-will-keep-your-mitts-oven-toasty

Even if you're drinking iced coffee

01/22/2021

Hank got a DM from Velko, an awesome dude who made hank think... Do we, 2MM, need to PIVOT? Working with Velko would amazing, but definitely a different take for us...

So that made us ask the question, when should YOU pivot? How are you paying attention to your customers? Wanna find out?

Listen to our latest podcast: https://buff.ly/2McvMLY

Hank got a DM from Velko, an awesome dude who made hank think... Do we, 2MM, need to PIVOT? Working with Velko would amazing, but definitely a different take for us...

So that made us ask the question, when should YOU pivot? How are you paying attention to your customers? Wanna find out?

Listen to our latest podcast: https://buff.ly/2McvMLY

01/18/2021

VALUE is about an exchange. Help people solve their problems. Connect and be a connector. Teach and introduce original ideas. Do this and your relationships with grow and be prized.

VALUE is about an exchange. Help people solve their problems. Connect and be a connector. Teach and introduce original ideas. Do this and your relationships with grow and be prized.

01/15/2021

02: Gamify by This Is Called The Show • A podcast on Anchor

*New* In episode 3 of The Show we discuss how we get real momentum? Lauren and Hank talk about how getting started is one thing... but keeping it going is a whole other beast. We'll tell you one way - have a great partner like Lauren. Listen to more of how Lauren takes Hank to school in this podcast.
https://buff.ly/3rCmzNh

Be sure to subscribe and check us out weekly!

Hank and Lauren attempt to design a game, or a membership... they're not sure. Listen to their content meeting because they may need your help. How will you help people WANT to do what you are selling? Shoot us a message and let us know what you think! @2marketmedia on all socials https://2marketmed...

01/08/2021

02: Gamify by This Is Called The Show • A podcast on Anchor

*NEW* show from 2MM crew. Subscribe and check us out weekly: https://buff.ly/38LU8E4

*EP.2*
Hank and Lauren attempt to design a game, or a membership... they're not sure. Listen to their content meeting because they may need your help. How will you help people WANT to do what you are selling?

Hank Norman

Hank and Lauren attempt to design a game, or a membership... they're not sure. Listen to their content meeting because they may need your help. How will you help people WANT to do what you are selling? Shoot us a message and let us know what you think! @2marketmedia on all socials https://2marketmed...

01/06/2021

LIFTED.The Martin Agency.Geico.2015 (1)

No promo :) We just love *clever* marketing. Our *LIFTED* series is meant to inspire creative ideas through the curation of great marketing campaigns.

SO, if you're ever stuck and need a muse, these clips should get the juices flowing...

THIS video is a GEICO commercial circa 2015. If you want to know HOW to get people to keep watching your AD...watch this AD.

What can you learn from this Geico vid? ...*GET TO THE POINT!* Tell us what you have and how it can help, now you have my attention. From there, just remember your audience is savvy, so have a real conversion. We all know this is an AD, so let's have a little fun. Geico does this consistently - we all know long it takes to get insurance.

NEXT, pay more attention to your Creative. Spend less time figuring out how advertising algorithms work. All that changes daily, but good creative will be effective even 6 years later.

When you have a brand voice and a perspective, your content will not only feel more authentic and engaging - your audience will begin to recognize you wherever you land in their feed. Credit: The Martin Agency

01/04/2021

Stop thinking about the content that you giveaway as "Free" - The language you use - even internally - to create content impacts what you produce. Instead, use "Gift" Is it corny? sure - but I guarantee it will change how you approach the giveaway creation/selection process.

01/01/2021

Do whatever it takes to get what you want. Stop at nothing. AND make it public...I definitely want to watch. #happynewyear2021

12/30/2020

This Is Called The Show • A podcast on Anchor

*NEW* show from 2MM crew. Subscribe and check us out weekly: https://buff.ly/3rCmzNh

Hank and Lauren want to take their marketing company to the Next Level and want to help you do the same..and the best way to do that is to Create Content. So... here is their company meeting.. and well, This is Called The Show.

Marketing and Branding Advice you need as an entrepreneur, businesses owner, or brand manager.

*EP.1*
Hank and Lauren debate semantics of giving away your valuable work during their weekly meeting. Who's side are you on?

Shoot us a message and let us know what you think!

Hank Norman

Hank and Lauren take their marketing company to the Next Level and want to help you do the same..and the best way to do that is to Create Content. So... Here is their company meeting.. and well, This is Called The Show. Marketing and Branding Advice you need as an entrepreneur, businesses owner, or....

12/28/2020

Your brand DOES NOT exist if you don't have Opinions (a perspective). Your job is to tell people how the world works...from your point of view and with your expertise.

Speak up. Teach me something.

If you do...I'll keep coming back for ideas and solutions I can ONLY get from you.

12/15/2020

Your "opinion" separates you from everyone else.
it is brand defining. Unique to you.
it's your advice. it's not a request.
the sentence, "Always say, 'You'" is an opinion. it's Hank's advice of how you should speak on camera.

1. Raise the Stakes

a 'good' piece of advice is a requirement. it IS the answer.
"try saying you" just doesn't have the same ring. in fact, that's a suggestion, which suggests there are times that saying you isn't the answer.. and when you write an Opinion in the media - it's absolute. so speak that way.

2. Actionable

tell me what to do. precisely. make it a verb. what action should i take?
you want to cut through the clutter of advice and opinion out there. making sure it is actionable is the ONLY way to do that.

3. Counterintuitive

it has to catch your interest. 'Wash Your Hands" isn't an opinion. it's common sense. Hank tells people to just say "you" on camera all the time. and they still don't do it..
cuz it feels like it can't possibly be the answer. (but it is, try it.. 'you' is also a plural). how can you tell me what to do, but make it feel a little bit different? Hank Norman

11/16/2020

Free Live Event - Take Control Of Your Own Economy!

The fear of being downsized and laid off has never been more apparent.

At times like this, it's more important than ever to be able to support yourself on your own terms.

That’s Why We’re Hosting “Time, Money, Freedom Live!” It’s a FREE One-Day Only Virtual Book Release Party Designed To Help You Recession-Proof Your Income, hosted by Ray Higdon & Jessica Higdon featuring guest speaker Hank Norman!!!

Get your FREE ticket NOW! https://go.topearner.com/time-money-freedom-book-event

Come celebrate with us during our one-day virtual book release party (and play along to win cool prizes all day long!)

11/15/2020

The fear of being downsized and laid off has never been more apparent.

At times like this, it's more important than ever to be able to support yourself on your own terms.

That’s Why We’re Hosting “Time, Money, Freedom Live!” It’s a FREE One-Day Only Virtual Book Release Party Designed To Help You Recession-Proof Your Income, hosted by Ray Higdon & Jessica Higdon featuring guest speaker Hank Norman!!!

Get your FREE ticket NOW! https://go.topearner.com/time-money-freedom-book-event

11/14/2020

The fear of being downsized and laid off has never been more apparent.

At times like this, it's more important than ever to be able to support yourself on your own terms.

That’s Why We’re Hosting “Time, Money, Freedom Live!” It’s a FREE One-Day Only Virtual Book Release Party Designed To Help You Recession-Proof Your Income, hosted by Ray Higdon & Jessica Higdon featuring guest speaker Hank Norman!!!

Get your FREE ticket NOW! https://go.topearner.com/time-money-freedom-book-event

01/05/2020

Here's what automakers are showing at CES

On Tuesday our client, Paragon Honda, Brian Benstock is speaking at the CES convention in Las Vegas. Benstock will share the practical application of technology to simplify and satisfy the user experience at scale.

https://www.autonews.com/ces/heres-what-automakers-are-showing-ces

The expo has become the place to be for automakers to show how they are embracing the future of mobility.

12/21/2019

We’re excited to share our client Paragon Honda @BrianBenstock discussing the next big thing in marketing with Think with Google https://www.thinkwithgoogle.com/marketing-resources/2020-marketing-predictions/

08/27/2019

Ray Higdon

Ray Higdon

It's all about Marketing.

Getting attention for yourself or for a product is one of the most difficult things you will ever be faced with. I devised a unique marketing challenge unlike any of the previous episodes.

I asked the contestants to shoot and edit a marketing video - in under 15 minutes. Sounds like plenty of time, right? This was our toughest challenge yet.

What are you going to say? How are you going to say it? How are you going to say it RIGHT?

It's all on the line for this episode - last chance to make the FINALE.

I even have a surprise at the end - Pitch For Your Life! Who can convince me they have grown the most and literally talk their way into the last slot in the FINALE!

WATCH Play To Win's penultimate episode Live this Thursday, August 29th at 8PM EST!