SMB Media Consulting

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🚀 Big News!We’re turning the page to an exciting new chapter. What began as SMB Media Consulting has grown into somethin...
10/01/2025

🚀 Big News!

We’re turning the page to an exciting new chapter. What began as SMB Media Consulting has grown into something bigger and bolder—meet The Marketeer Group.

This rebrand reflects our evolution, our vision, and our commitment to helping brands shine brighter than ever. 🌟

A huge shoutout to our founder, whose leadership and passion continue to drive this transformation.

Same team. Same values. A fresh identity for the future. 💡

Join us as we step into this new era—welcome to The Marketeer Group!

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What an incredible day at Programmatic I/O yesterday! ✨Our very own Stefanie had the honour of being part of not one but...
09/30/2025

What an incredible day at Programmatic I/O yesterday! ✨

Our very own Stefanie had the honour of being part of not one but two panels:

Morning: Co-hosting the Roundtable with the amazing Laura Wilson, where they dove deep into fresh ideas shaping the industry.

Afternoon: Taking the stage as host for The After Byte Panel, leading thought-provoking discussions with some brilliant minds in the space.

We’re so proud to see Stefanie bringing her expertise, energy, and insight to such an impactful event. 💡👏

📸 Here are a few highlights from the day!

🚨 Monday morning reality check:Your programmatic campaigns are NOT a Crockpot. 🍲You can’t just “set it and forget it” an...
09/29/2025

🚨 Monday morning reality check:
Your programmatic campaigns are NOT a Crockpot. 🍲

You can’t just “set it and forget it” and expect perfectly cooked results. (I wish it worked that way too!)

Here’s what I see all the time: campaigns get launched… then ghosted for weeks. Meanwhile, budgets are getting eaten alive by underperforming placements. 😅

The brands winning right now? They’re treating their campaigns with some serious TLC:
✨ Checking in daily with bid adjustments
✨ Refreshing creatives before audiences get ad fatigue
✨ Putting first-party data to actual use
✨ Digging into attribution models like detectives

One client made this shift and boosted efficiency by 40%. All it took was consistency and care.

👉 What’s YOUR biggest “set it and forget it” confession in marketing? Drop it below—no judgment, just lessons shared.

Leading the Way in Ad TechWe’re thrilled to share that our CEO, Beach, is speaking at Programmatic I/O New York (Sept. ...
09/25/2025

Leading the Way in Ad Tech

We’re thrilled to share that our CEO,
Beach, is speaking at Programmatic I/O New York (Sept. 29–30, 2025) alongside The Women in Programmatic Network (TWIPN).

She’ll co-host daily roundtables with Laura Wilson on:
🎤 “How to Get Booked for Your First Speaking Engagement or Panel”

Attendees will also have access to mentorship meetups and networking spaces created to elevate women in the industry.

Representation matters—and we’re inspired to see Stefanie shaping the conversation and paving the path for women in ad tech 💜

Secure your pass with code TWIPN25 → https://utm.guru/ujao2

While everyone's posting pumpkin spice content in October 🎃, smart brands are already capturing attention in September.H...
09/23/2025

While everyone's posting pumpkin spice content in October 🎃, smart brands are already capturing attention in September.

Here’s why September outperforms for B2B engagement:

→ Decision makers are back from summer vacations ✈️
→ Q4 budgets are being finalized 💰
→ Less competition in the content space 📱
→ Higher email open rates (22% average increase) 📈

Pro tip: Start your "year-end review" content series now 📝. By December, you'll have a comprehensive story to tell while your competitors are scrambling.

Planning content 60 days ahead isn't just organized—it's strategic. 🎯

Still chasing the "perfect posting time"? ⏰Here’s what actually matters more:Your audience's behavior patterns have shif...
09/22/2025

Still chasing the "perfect posting time"? ⏰
Here’s what actually matters more:

Your audience's behavior patterns have shifted dramatically since 2023. While everyone's obsessing over whether to post at 9 AM or 2 PM, successful brands are focusing on:

→ Conversation starters, not just announcements 💬
→ Content that stops the scroll (literally within 3 seconds) ⏹️
→ Building genuine community, not just followers 🤝

Sometimes authenticity trumps algorithms. 🎯

What's your experience been? Are you still timing posts to the minute, or have you shifted focus? 🤔

🏆 We're thrilled to announce that Beach has been honored with a Women of Excellence Award in the Mentorship category!St...
09/11/2025

🏆 We're thrilled to announce that Beach

has been honored with a Women of Excellence Award in the Mentorship category!

Stefanie is among 36 exceptional women recognized in the 's 2025 class of award winners. This prestigious program celebrates female leaders across brand marketing, retail, agency, and solution provider sectors who are driving innovation and impact in commerce marketing while shaping how shoppers navigate their purchase journey.

Congratulations, Stefanie, on this well-deserved recognition of your dedication to mentoring the next generation of industry leaders! 👏

Great insights from the Connected Commerce Summit in NYC yesterday! Three key themes stood out:🛒 Commerce Media Converg...
09/10/2025

Great insights from the Connected Commerce Summit in NYC yesterday! Three key themes stood out:

🛒 Commerce Media Convergence

Moving beyond retail networks into a broader ecosystem spanning retailers, publishers, and platforms. Digital and physical experiences are blurring to create new discovery paths.

📊 Smarter Measurement

Real-time data connecting spend to outcomes, with focus on incrementality, lifetime value, and net-new buyers through standardized frameworks.

🤖 AI-Powered Personalization

Transforming shopper journeys by reducing friction and enabling predictive targeting at scale—while balancing discovery with consumer trust.

The future belongs to those integrating these three pillars.

Thanks IAB for a fantastic summit!

💡

Get ready, NYC! We're kicking off Q4 with a huge announcement: The Digital Marketeer is joining forces with and to bri...
09/07/2025

Get ready, NYC! We're kicking off Q4 with a huge announcement:

The Digital Marketeer is joining forces with and to bring to 2025!

We're beyond excited to "take a byte out of the big apple" and create a space for real connections and insightful conversations. We've been working hard to bring this unique experience to life, and we can't wait to share more with you.

Want to join us? Sign up now to be part of the conversation or to become a sponsor.

Register here: https://www.unpluggedcollective.com/cannesversations-2025

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by cr...
06/19/2025

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they’re making networking accessible to everyone and building a movement around genuine connection.
🎙️
YouTube - https://youtu.be/8O-8ziqO5zY?si=1Sv8R-suyi4B9JEi
Spotify - https://open.spotify.com/episode/0CaIO1BRxE9ZCEHbX77LTM?si=sWmwJdM7RyaNiILu-htMLw
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-65-mike-richter-erica-281393311/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000713221202
Pandora - https://pandora.app.link/VoVY1sAQkUb
🎙️

Day 3 in Cannes 🌟✨From a full day of inspiring moments to a party that brought the whole industry together, Stefanie mad...
06/19/2025

Day 3 in Cannes 🌟✨

From a full day of inspiring moments to a party that brought the whole industry together, Stefanie made the most of every minute. New faces, meaningful chats, and memories made under the Cannes lights. The energy, the insights, the people, it’s what Cannes is all about.

Safe to say... Day 3 delivered.

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New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19175962737

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