SMB Media Consulting

SMB Media Consulting SMB Media Consulting is a programmatic media strategy and execution firm. Helping publishers, brands

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids hav...
07/29/2025

Daphne Subar returns to The Digital Marketeer with some amazing updates on how her delicious cookie-biscotti hybrids have transformed from a home kitchen passion project into a corporate gifting game-changer that’s helping companies actually connect with their people. She spills all the details on her signature touches—think handwritten notes, those adorable pink boxes, and clever subscription services—plus how she’s turned gifting from a boring obligation into something genuinely meaningful. You’ll love hearing her talk to Stefanie about her community give-back efforts and walk away with tons of inspiration for making your own business relationships more authentic and heartfelt.
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YouTube - https://youtu.be/OhqLsrmCLWI?si=QQ5y68cPWWD4GUxz
Spotify - https://open.spotify.com/episode/3TglorBe2eGN8bV5ErzJI7?si=OY9cTfDUQICxGaTLHo296w
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-70-daphne-subar-finds-the-287879959/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000719614709
Pandora - https://pandora.app.link/43Zo69v4oVb
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Stefanie Beach sits down with GroundTruth’s powerhouse duo - CEO Rosie O’Meara and COO Kate Scappaticci - straight from ...
07/22/2025

Stefanie Beach sits down with GroundTruth’s powerhouse duo - CEO Rosie O’Meara and COO Kate Scappaticci - straight from Cannes to reveal how they’re revolutionizing digital advertising. These trailblazing women are proving that “upper funnel” channels like connected TV, digital billboards, and streaming audio can actually drive measurable sales and foot traffic. From AI-powered campaign recommendations to genius innovations like pause ads and location-triggered direct mail, this episode is packed with insights that’ll make you rethink everything about performance marketing!
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YouTube - https://youtu.be/9XWGM2GVy6s?si=efZF_Jmy44PObLoE
Spotify - https://open.spotify.com/episode/0jcRBgEPXPulcHuY3bQfwS?si=EvZ378boQc61M21aid3WbA
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-69-truth-bombs-with-rosie-287150329/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000718443276
Pandora - https://pandora.app.link/ECjjs5BsdVb
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Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Ma...
07/16/2025

Join host Stefanie Beach for an exclusive conversation recorded live from Cannes, France with Brendan McCarthy, Chief Marketing Officer of Criteo. Brendan reveals how Criteo transformed from a retargeting company into a commerce media powerhouse and unveils their bold new “For the Love of Commerce” vision. Brendan also shares groundbreaking insights on AI’s role in revolutionizing shopping and why 76% of shoppers find online shopping lacks “surprise and delight.”
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YouTube - https://youtu.be/SpCOonlVLd0?si=8uhduQuj8_JNjs-4
Spotify - https://open.spotify.com/episode/1hEAHuLxluGik8x45SIk13?si=PNvDt434S-yJnLY0r8CXjg
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-68-for-the-love-of-285893921/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000717313106
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Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. J...
07/14/2025

Learn how to turn your CRM from a boring contact list into a lead-generating powerhouse that actually makes you money. Jason Kramer, Founder of Cultivize, shares an incredible story about how one roofing company made an extra $1 million in just four months by sending simple follow-up emails to old leads, plus he reveals the key metrics most businesses never think to track. You’ll learn about the magic 24-hour window for calling prospects and discover how to make your CRM work like a crystal ball that tells you exactly when someone’s ready to buy.
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YouTube - https://youtu.be/oh2Q0UQ9lww?si=8y3zNPCMKDk-UTlH
Spotify - https://open.spotify.com/episode/5BKbN9p1rctpgCozwHO9VK?si=aSFvSWQhQByEPDQf8oFNSQ
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-67-how-jason-kramers-crm-284798358/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000716301176
Pandora - https://pandora.app.link/9ceP7YggZUb
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Stefanie had a fantastic time at the FreeWheel event! From empowering panels on women in sports to hands-on breakout ses...
07/11/2025

Stefanie had a fantastic time at the FreeWheel event! From empowering panels on women in sports to hands-on breakout sessions and meaningful networking moments. A full day of learning, connecting, and growing in the ever-evolving TV and advertising space! ✨

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurem...
06/25/2025

Stefanie Beach chats with Angelina Eng from the IAB as she reveals the shocking truth about digital advertising measurement: we have standards, but they’re not solving our problems. Learn why emerging channels like CTV and gaming are still treated as “other” in budgets, and how data quality—not just standardization—is the real key to unlocking cross-channel measurement success.
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YouTube - https://youtu.be/5E_F3QNxAlM?si=xY2JIil3Why6p883
Spotify - https://open.spotify.com/episode/5XzS965mMlNXFoFFaiBQp3?si=oKBxaCUNQaah88nOqRY-Vg
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-66-the-measurement-maze-with-282691226/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000714328446
Pandora - https://pandora.app.link/iftDI14EtUb
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Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by cr...
06/19/2025

Meet the co-founders of Unplugged Collective, Mike Richter and Erica Fieldman, who are transforming how we network by creating face-to-face experiences that foster authentic human connection. Their mission is simple but powerful: help people unplug from digital overwhelm and unlock deeper, more meaningful relationships through inclusive community events. Join host Stefanie Beach to discover how they’re making networking accessible to everyone and building a movement around genuine connection.
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YouTube - https://youtu.be/8O-8ziqO5zY?si=1Sv8R-suyi4B9JEi
Spotify - https://open.spotify.com/episode/0CaIO1BRxE9ZCEHbX77LTM?si=sWmwJdM7RyaNiILu-htMLw
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-65-mike-richter-erica-281393311/
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-digital-marketeer/id1702888777?i=1000713221202
Pandora - https://pandora.app.link/VoVY1sAQkUb
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Day 3 in Cannes 🌟✨From a full day of inspiring moments to a party that brought the whole industry together, Stefanie mad...
06/19/2025

Day 3 in Cannes 🌟✨

From a full day of inspiring moments to a party that brought the whole industry together, Stefanie made the most of every minute. New faces, meaningful chats, and memories made under the Cannes lights. The energy, the insights, the people, it’s what Cannes is all about.

Safe to say... Day 3 delivered.

Day 2 in Cannes 🌞✨Another packed day of inspiration, innovation, and incredible brand energy. Stefanie explored bold act...
06/17/2025

Day 2 in Cannes 🌞✨

Another packed day of inspiration, innovation, and incredible brand energy. Stefanie explored bold activations from across the Croisette, from panels that sparked real conversations to immersive experiences with some of the most exciting names in the industry.

The creativity is contagious and there’s still so much more to come. Let’s keep it going! 🇫🇷💡

Kicking off Cannes in style 🇫🇷☀️Day 1 and Stefanie is already making waves, starting strong with Cannesversations, inspi...
06/16/2025

Kicking off Cannes in style 🇫🇷☀️

Day 1 and Stefanie is already making waves, starting strong with Cannesversations, inspiring meetings, and an unforgettable night at the Super Fantastic party and yes it lived up to the name🌟 The energy is high and the week is just getting started!

Stay tuned for what’s next, it only gets better from here!🏝️

🎬✨ CANNES BOUND! ✨🎬In just a couple of days, Stefanie Beach is heading to the French Riviera! 🇫🇷Can’t wait to connect wi...
06/13/2025

🎬✨ CANNES BOUND! ✨🎬

In just a couple of days, Stefanie Beach is heading to the French Riviera! 🇫🇷

Can’t wait to connect with industry leaders, capture incredible content, and bring you insider insights from one of the world’s biggest marketing events.

Who else will we see on the Croisette? 👀

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a deva...
06/10/2025

Stefanie Beach sits down with powerhouse entrepreneur Amelia Tran, founder of Asteria Collective, who transformed a devastating layoff into a thriving marketing and events company—landing freelance work the very same day she lost her job. From managing multimillion-dollar budgets for brands like Google and L’Oreal to building a 700+ member marketing community, Amelia reveals how aggressive networking (including 13 emails to land her first mentor!) became the foundation of her success. Packed with actionable advice on entrepreneurship and meaningful networking, this episode is a masterclass in turning setbacks into comebacks.
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YouTube - https://youtu.be/TypH7A4RiOg?si=TsdRvot6jRcRzzjN
Spotify - https://open.spotify.com/episode/4X7IizJaomjQ3fSY1Tty2s?si=E2P0o_KRQxKpgGEKd3tZgw
iHeart - https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-64-amelia-tran-asteria-collective-280163835/
Apple Podcasts - https://podcasts.apple.com/us/podcast/episode-64-amelia-tran-asteria-collective/id1702888777?i=1000712277479
Pandora - https://pandora.app.link/OXF9bxoL5Tb
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Wednesday 9am - 5pm
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