SMB Media Consulting

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11/25/2025

Branding isn’t about consuming—it’s about feeling seen.

In Cannesversations: Take A Byte at AWNY25, Priti Patel Powell (CRO Assertive Yield B.V. / Co-Founder Advance Women) and host Stefanie Beach unpack real cultural connection.

The insight? It’s the inside jokes. The traditions. The details that say “we get you.”

When a brand nails the nuances of your community—that’s not just marketing. That’s resonance.

Full conversation dropping soon!
Learn more: https://www.unpluggedcollective.com/cannesversations-2025
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11/17/2025

Talk to strangers. Be the conduit.

In Cannesversations: Take A Byte at AWNY25, host and Chris Adamo, Head of Network at @ Letterhead, tackle conference networking.

The advice? Start conversations. Follow up. Host dinners. Send swag. Make introductions. Be helpful.

Don’t just collect business cards—be the person who brings people together.

Be memorable. Be useful. Be the conduit of life.
Full conversation dropping soon!

Learn more: https://www.unpluggedcollective.com/cannesversations-2025

11/14/2025

BIG NEWS from Amazon Ads in Nashville! 🚨
Amazon just changed the game for advertisers with their Creative Agent expansion.

What's new?
The Creative Agent (Amazon's AI creative partner) can now create Streaming TV and Sponsored TV ads — professional-quality video good enough for Prime Video.

Why it matters:
What used to cost thousands and take weeks now happens through simple conversation. SMB brands can finally compete with enterprise-level creative quality.
✨ Display ads
✨ Audio ads
✨ Video ads
✨ NEW: Streaming TV ads

All automated. All brand-safe. All accessible in the Amazon Ads console.

See it in action 👇
This Pfaltzgraff ad was created entirely with the Creative Agent — from concept to final asset through conversational prompts.

The message is clear: AI isn't replacing creativity. It's amplifying it.

What do you think? Drop your thoughts below! 💬

11/12/2025

🎙️ NEW EPISODE ALERT!

Episode 78: Reinventing Advertising (Again) with Brian O'Kelley, Co-Founder & CEO of Scope3

🎥 Live from Advertising Week NY 2025!

What if AI agents could make media buying simpler, smarter, and 99% cleaner? 🌱

In this episode, Brian O’Kelley—the visionary behind AppNexus and now Scope3—reveals how the next generation of advertising will eliminate waste, empower publishers, and make “programmatic” sound as outdated as dial-up internet.

Discover how sustainability and AI are reshaping the way brands buy audiences and outcomes directly—reducing emissions, boosting performance, and finally bringing clarity back to the ecosystem.

💡 “Within two years, programmatic will sound like dial-up internet.”

Learn how Scope3 is leading the charge toward a cleaner, more effective future for digital media.

👉 Don’t forget to like, subscribe, and share!

🎧 Listen now:

YouTube – https://www.youtube.com/watch?v=jlU3n-JzZMk

Spotify – https://open.spotify.com/episode/2Iyls9pB8bgTIcqsNsKEwj?si=ndiUphUAReev6YRfsAZpYA&nd=1&dlsi=7122d8db5d17469d

iHeart – https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-78-reinventing-advertising-again-with-306556115/

Apple Podcasts – https://podcasts.apple.com/us/podcast/episode-78-reinventing-advertising-again-with-brian/id1702888777?i=1000736445610

Stefanie Beach

Stefanie Beach was excited to be at Amazon Ads in Nashville!It’s inspiring to be surrounded by innovators and marketer...
11/12/2025

Stefanie Beach was excited to be at Amazon Ads in Nashville!

It’s inspiring to be surrounded by innovators and marketers all focused on connecting brands with customers in meaningful ways. Some highlights so far:

Fresh insights from industry leaders that are already shifting how we think about customer engagement.

Hands-on demos showcasing solutions for businesses of every size

Valuable training sessions that are leveling up our team’s expertise

What stands out most is Amazon’s commitment to making powerful ad solutions accessible to brands at any stage—whether you’re just starting out or scaling globally.

Looking forward to bringing these innovations and strategies back to the team!

11/11/2025

“I love ads—just make them worth my time.” :sparkles:
In Cannesversations: Take A Byte at AWNY25, Sarah Acker, SVP Global Head of Marketing at HUMAN, drops truth with host

People don’t hate ads. They hate bad ads.
Know me. Serve me something I actually want. Make it beautiful. Add value.

It’s not about blocking ads—it’s about earning attention.
Full conversation dropping soon!
Learn more: https://www.unpluggedcollective.com/cannesversations-2025

Mike Richter unpluggedcollective

11/03/2025

🎮 Commerce Media in Gaming Isn’t About Slapping Logos Everywhere

In Cannesversations: Take A Byte at , host Mike Richter and Yuriy Yarovoy, SVP Revenue at Medal, dive into how commerce is reshaping the gaming landscape.

The future? It’s all about natural, in-game commerce that flows seamlessly with gameplay — items that matter to players, delivered in context, creating real value.

This isn’t intrusive advertising. It’s an integrated experience.

🎥 Full conversation dropping soon!
Learn more ➡️ unpluggedcollective.com/cannesversations-2025


10/29/2025

🎙️ NEW EPISODE ALERT!

Episode 77: Twice as Nice — An Interview with Summer & Charlotte

Looking for something to brighten your day? ☀️ Tune in to this adorable and heartwarming episode where host Stefanie Beach sits down with her twin nieces, Summer and Charlotte — two lively 7-year-olds who decided it was their turn behind the mic!

From matching outfits and twin secrets to sisterly squabbles and second-grade adventures, these two share it all — and even end the show with a spontaneous dance party! 💃🕺

✨ Expect giggles, pure joy, and the kind of energy only kids can bring.

🎧 Listen now wherever you get your podcasts — it’s twice the fun, twice the charm, and 100% guaranteed to make you smile.

👉 Don’t forget to like, subscribe, and share!

🎥 YouTube – https://youtu.be/gDL5CLQzOM8

🎧 Spotify – https://open.spotify.com/episode/1WKW9S5eSzv1l2VEmsrUmT?si=TTD1zecBQTqbM5Uy-4mLjA

❤️ iHeart – https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-77-twice-as-nice-an-interview-with-summer-charlotte-303490813

🍏 Apple Podcasts – https://podcasts.apple.com/us/podcast/episode-77-twice-as-nice-an-interview-with-summer-charlotte/id1702888777?i=1000734012723

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10/21/2025

🎙️ New Episode Alert!

Episode 76: From Reality TV to Real Talk with

She said “I do” to a stranger on TV… but the real story began once the cameras stopped rolling. 💍✨

In this episode, Creator & Influencer Beth Bice opens up about love, loss, and finding herself in the spotlight. From Married at First Sight to building a platform that empowers women, Beth shares the unfiltered truth about turning reality into purpose.

💬 “Don’t let the negative moments define you — let them inspire you.”

Tune in to hear how Beth’s journey from reality TV fame to real-world impact is helping others own their stories with confidence and heart.

🎧 Listen now on your favorite platform:

👉 YouTube: https://youtu.be/F_jbWKhfakc

👉 Spotify: https://open.spotify.com/episode/6SOQqstHYQ4TyqhkisYomQ?si=gtaBcgRURFe_pkRvbieJfg

👉 iHeart: https://www.iheart.com/podcast/269-the-digital-marketeer-116846215/episode/episode-76-from-reality-tv-to-301660917/

👉 Apple Podcasts: https://podcasts.apple.com/us/podcast/episode-76-from-reality-tv-to-real-talk-with-beth-bice/id1702888777?i=1000732820268

👉 Pandora: https://www.pandora.com/podcast/the-digital-marketeer/episode-76-from-reality-tv-to-[

🔔 Don’t forget to like, subscribe, and share!



10/21/2025

Quick takes, big insights. ⚡

goes rapid-fire with Allie Lichtenberg, Founder & CEO of @ AD LUCEM, during Cannesversations: Take a Byte at AWNY25.

AI vs. humans? CTV vs. social commerce? First-party vs. third-party data?

Watch Allie fire off her unfiltered opinions on what’s actually moving the needle in marketing right now—including a surprising take on AI as a creative partner.

No fluff. Just honest answers.

Full interview coming soon.

Learn more about

Cannesversations: https://www.unpluggedcollective.com/cannesversations-2025

10/15/2025

Cannesversations: Take a Byte in NYC! 🍎

The Digital Marketeer Podcast with Stefanie Beach and Unplugged Collective were at Advertising Week 2025, sitting down with industry innovators to capture their unfiltered perspectives on the trends shaping our space.

First look: Stefanie Beach’s compelling conversation with Brittany Lo & CEO of Beia Beauty, offers fresh insights you won’t want to miss.
The full interview—plus more thought-provoking discussions—drops soon. Stay tuned!

View more Cannesversations and find out about upcoming events here: https://lnkd.in/eAbbaXB2

Mike Richter The Marketeer Group

Address

New York, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19175962737

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