Uppercut

06/07/2019

REEBOK | 'Nick Hakim'

Nick Hakim is not bound by limitations. As the newest member of Reebok Club C, the fearless musician explains what it means to embrace every aspect of the creative process. Uppercut's Paul La Calandra and director Daniel Soares worked with Reebok and the team at Hypebeast to tell his story.

EDITOR | Paul La Calandra
DIRECTOR | Daniel Soares
DP | Norm Li
CLIENT | Reebok
ASST EDITOR | Taylor Schafer
PRODUCER | Nick Crane
EP | Julia BenYair
FLAME ARTIST | John Geehreng
AGENCY | HYPEBEAST
EP | Elana Staroselsky
PRODUCER | Jeffrey Schroeder
AGENCY CREATIVE | Maggie Savage, Paul Havener
COLOR | Company 3 - Joseph Bicknell
AUDIO | Raphael Ajuelos
ORIGINAL MUSIC | Racket Club

06/05/2019

DEPOP | 'Delawess'

LA designer and entrepreneur Delawess is a tastemaker and a trendsetter. His own line Guitar Boy mixes streetwear shapes, skate style and cult visual references. Get to know Delawess in this compelling spot for Depop. Edited by Nick Ljubicich.

EDITOR | Nick Ljubicich
CLIENT | Depop
PRODUCER | Lisa Sadek
EP | Julia BenYair
PRODUCTION CO | Friend London
PRODUCER | Chris Abitbol, Jeff Schroeder
AUDIO | Raphael Ajuelos
ORIGINAL MUSIC | Racket Club

06/05/2019

DEPOP | 'Gogo Graham'

Gogo Graham is a fashion designer on a mission. She established her self-titled line in 2015 with the intention of creating clothing by and for femmes of the trans community. Editor Garrett Tezanos teamed up with director Daniel Soares to tell her story. Get to know Gogo as she explains why she does what she does in this engaging spot for Depop.

EDITOR | Garrett Tezanos
DIRECTOR | Daniel Soares
DP | Ben Carey
CLIENT | Depop
ASST EDITOR | Nick Ljubicich
PRODUCER | Lisa Sadek
EP | Julia BenYair
PRODUCTION CO | Friend London
PRODUCER | Chris Abitbol, Jeff Schroeder
AUDIO | Raphael Ajuelos

06/05/2019

DEPOP | 'Sandy Taboo'

Sandy Taboo is the artist behind TABOO, an all-inclusive brand aiding marginalized groups. In this spot by editor Paul La Calandra and director Daniel Soares, Sandy brings us in on her creative journey leading up to the Depop Live pop-up event in NYC this month.

EDITOR | Paul La Calandra
DIRECTOR | Daniel Soares
DP | Ben Carey
CLIENT | Depop
ASST EDITOR | Nick Ljubicich
PRODUCER | Lisa Sadek
EP | Julia BenYair
PRODUCTION CO | FRIEND London
PRODUCER | Chris Abitbol, Jeff Schroeder
AUDIO | Raphael Ajuelos

06/03/2019

JOHNSON & JOHNSON | 'All Your Life'

This cinematic spot by editor Garrett Tezanos chronicles the way iconic baby brand Johnson & Johnson cares for its customers throughout their lives.

EDITOR | Garrett Tezanos
DIRECTOR | Cole Webley
DP | Paul Meyers
CLIENT | Johnson & Johnson
ASST EDITOR | Taylor Schafer
PRODUCER | Nick Crane
EP | Julia BenYair
FLAME ARTIST | John Geehreng
AGENCY | BBDO New York
AGENCY PRODUCER | Robin Eliasson
ECDs | Andy Langer, Joe Lovering
PRODUCTION CO | Sanctuary
COLOR | The Mill - Mike Rossiter
AUDIO | Sonic Union - Joe O'Connell

05/23/2019

BUD LIGHT | ‘Seats of Glory’

Editor Paul La Calandra teamed up with Wieden Kennedy and Bud Light to give back to Liga MX fans in Las Vegas with a chance to virtually experience a game 1,500 miles away at the Legendary Azteca stadium. This innovative VR activation gives fans unparalleled access to renowned coach Miguel Herrera and players Nicolas Castillo and Oscar Jimenez.

EDITOR | Paul La Calandra
DIRECTOR | Daniel Soares
DP | Andres Arochi
CLIENT | Bud Light
ASST EDITOR | Nick Ljubicich
PRODUCER | Nick Crane
EP | Julia Williams
FLAME ARTIST | John Geehreng, Nikolai Antonie
AGENCY | Wieden+Kennedy
AGENCY PRODUCER | Kiara Hidalgo
AGENCY CREATIVES | Facundo Paglia, Marc Duran, John Parker, Brandon Henderson
PRODUCTION CO | Joint NY, Jihye Ku
COLOR | The Mill Mikey Rossiter, Fergus McCall, Evan Bauer
AUDIO | Sonic Union Fernando Ascani, Justine Cortale
ORIGINAL MUSIC | Racket Club

05/21/2019

REEBOK | 'Taylor'

Stylist Taylor Okata was troubled by the lack of Asian Pacific American representation in fashion when he was growing up in Hawaii. Uppercut’s Paul La Calandra teamed up with director Daniel Soares and HypeBeast to tell the story of his fight for greater visibility as a member of Reebok Club C.

EDITOR | Paul La Calandra
DIRECTOR | Daniel Soares
DP | Norm Li
CLIENT | Reebok
ASST EDITOR | Taylor Schafer
HEAD OF PRODUCTION | Nick Crane
EP | Julia BenYair
FLAME ARTIST | John Geehreng
AGENCY | HYPEBEAST
EP | Elana Staroselsky
PRODUCER | Jeffrey Schroeder
AGENCY CREATIVE | Maggie Savage, Paul Havener
COLOR | Company 3 - Joseph Bicknell
AUDIO | Raphaël Ajuelos
ORIGINAL MUSIC | Racket Club

05/08/2019

REEBOK | 'Monica'

New York-based painter Mónica Hernández is changing perceptions of Caribbean art and defying stereotypical depictions of women's bodies through her work. Uppercut's Micah Scarpelli and director Daniel Soares worked with Reebok and the team at Hypebeast to tell her story.

EDITOR | Micah Scarpelli
DIRECTOR | Daniel Soares
DP | Norm Li
CLIENT | Reebok
ASST EDITOR | Taylor Schafer
PRODUCER | Nick Crane
EP | Julia BenYair
FLAME ARTIST | John Geehreng
AGENCY | HYPEBEAST
EP | Elana Staroselsky
PRODUCER | Jeffrey Schroeder
AGENCY CREATIVE | Maggie Savage, Paul Havener
COLOR | Company 3 - Joseph Bicknell
AUDIO | Raphael Ajuelos
ORIGINAL MUSIC | Racket Club

05/01/2019

Pantene North America

Danielle Sclafani worked with Pantene North America and Grey Group on this exciting initiative. Visit shetransforms.us to check it out.

Introducing S.H.E.: Search. Human. Equalizer., a search tool that shows us what a world with less bias could look like. Women transform the world every day — now we’re helping transform the way the world sees women. Check out and share the video below, then head over to our Instagram Stories to see what S.H.E. can do! #PowerToTransform #SheTransforms

04/23/2019

We are thrilled to welcome two new members to the Uppercut team: Nick Ljubicich and Mimi Goetz.

04/17/2019

Deeply rooted and free to wander, photographer Bryan Schutmaat documents America and tells the story that inspires all of us. Editor Micah Scarpelli was thrilled to work on this beautiful spot for Timex.

EDITOR | Micah Scarpelli
DIRECTOR/DP | Christopher Ewers
CLIENT | Timex
EP | Julia BenYair
PRODUCER | Lisa Sadek
FLAME ARTIST | John Geehreng
EDIT ASSIST | Tyler Christian Horton
AGENCY | Exposure
CREATIVE DIRECTOR | Tom Phillips
PRODUCTION CO | The Custom Family
PRODUCER | Kaitlin Del Campo
EP | Ian Kaplan
COLOR | Technicolor
AUDIO | Sound Lounge
SOUND DESIGN | Marshall Grupp

04/16/2019

Uppercut welcomes our new Head of Production, Nick Crane.

04/10/2019

Editor Garrett Tezanos continues his work with Bare Minerals on the latest featuring the stunning Rosie Huntington-Whiteley.

Agency: JWALK
Director: Pamela Hanson
DP: Shane Sigler
Edit: Garrett Tezanos
Producer: Lisa Sadek
EP: Julia Williams
Color: Damien Van Der Cruyssen
Flame: Nikolai Antonie
Audio: Weston Fonger

02/26/2019

KIA 'Proceed'

Editor Danielle Scalafani teamed up with director Oliver Würffell and Herren Der Schöpfung GmbH on this slick spot celebrating the surprising new Kia Proceed.

EDITOR | Danielle Sclafani
DIRECTOR | Oliver Würffell
DP | Ottar Gudnason
PRODUCER | Lisa Sadek
EP | Julia BenYair
AGENCY | Herren De Schöpfung GmbH
PRODUCTION CO | tempomedia

02/06/2019

Museum of Modern Art Announcement

The new MoMA opens in October 2019. We're looking forward to seeing it, and thrilled to be a part of the announcement.
Client: The Museum Of Modern Art
Director : Jason Evans
Production Curfew
DP: Willy Busfield
Edit: Tyler Christian Horton
Producer: Lisa Sadek
EP: Julia BenYair
Flame Artist: John Geehreng
Color: Carlos Flores
Music: James William Blades

12/20/2018

Movement Powers Art, Music, Cuisine and Sport in ASICS' ‘I Move Me’ | LBBOnline

Editor Paul La Calandra worked in partnership with United Entertainment Group and Honor Society director Ariel Danziger to showcase the way creatives in every field use movement to power their work, in this star-studded anthem for ASICS "I Move Me" campaign.

https://bit.ly/2rOJ0AY

Little Black Book, Movement Powers Art, Music, Cuisine and Sport in ASICS' ‘I Move Me’ Campaign. Honor Society's Ariel Danziger directs star-studded campaign film

12/10/2018

NEUTROGENA | "One Week"

Even the most hectic week is no match for Neutrogena. Check out this charming spot featuring the lovely Jennifer Garner by editor Garrett Tezanos and the delightful team at Velocity OMC.

12/01/2018

Babes Who Hustle

Babes Who Hustle

"Throughout my career, I’ve worked really hard to be taken seriously as an artist and a businesswoman. Every project has been a new opportunity to prove myself to a room populated mostly by men."

—Danielle Sclafani - Editor, Uppercut. #babeswhohustle

11/21/2018

OPENING CEREMONY | "The Most Powerful Tee"

More out of Opening Ceremony as they team up with DDB, Hypebeast, director Daniel Soares, and editor Micah Scarpelli to present “The Most Powerful Tee”. Packaged with a marker, the empty Opening Ceremony box logo lets purchasers write or draw a message they are passionate about.

Product: Opening Ceremony
Production: Hypebeast
HOP Prod: Elana Star
Director: Daniel Soares
DP: Mika Altskan
Agency: DDB Worldwide
Agency Producer: Teri Altman
Agency Creatives: Rodrigo De Castro Silva Paulo Junger and Cassandra Anderson
Editor: Micah Scarpelli
Assistant Editor: Tyler Horton
Head of Production: Julia Williams
Color : Mikey Rossitor The Mill
Sound: Franz Josef Brun
Sound Design/Mix: Raphaël Ajuelos
Music by: Satelite, Human, Senpu
Flame: John Geehreng

10/26/2018

We're thrilled to congratulate editor Danielle Sclafani on being named a StudioDaily Exceptional Women in Production and Post honoree!
Check out her full honoree profile here:
https://bit.ly/2CHI9J6

10/25/2018

Uppercut Partners with Curfew to Spotlight Lifesaving Work of Doctors Without Borders

Editor Paul La Calandra teamed up with Curfew directing duo Mark Smith and Spencer Dennis to unveil “Across the Sea,” a new PSA about the work of Doctors Without Borders/ Médecins Sans Frontières (MSF) in crisis situations around the world. This campaign marks the first time Doctors Without Borders has opted for a narrative PSA to convey the story of their vital work.

Check out the full article on Sawt: https://bit.ly/2O2lWYo

10/22/2018

Uppercut — CASH LANSKY | ‘OPP’

Independent artist Cash Lansky teams up with directors +jacksonkarinja and editor Paul La Calandra to take a ride with the grim reaper through the high desert. In the single “OPP”, Cash addresses social injustice, the state of the world we live in, and the cloud of death that surrounds these subjects. Even with death dragging him away, Cash can’t be stopped from rapping about what he believes in. The film sets the tone for his highly anticipated album "Cash is King" dropping next month.
Gldn Artist Group SUPERPRIME
https://tv.booooooom.com/2018/10/22/cash-lansky-opp/

Uppercut is a creative editorial shop founded by editor Micah Scarpelli, with a complete in-house visual effects department led by Creative Director Joe Wenkoff, handling everything from finishing to color correction. Uppercut offers large-scale capabilities while maintaining a boutique feel.

10/17/2018

Uppercut Brings on Beauty Editor Garrett Tezanos | LBBOnline

We're thrilled to welcome our newest editor, Garrett Tezanos, to the team!

Little Black Book, Uppercut Brings on Beauty Editor Garrett Tezanos. Garrett has produced work for brands such as Shiseido, Victoria’s Secret, Calvin Klein, Neutrogena and Christian Louboutin

07/30/2018

Women In Advertising 2018, Danielle Sclafani - Interviews

Our fabulous editor Danielle Sclafani's interview is in Adforum.
"It's essential to make work that gives women a voice and shapes culture in a positive light"

It’s essential to make work that gives women a voice and shapes culture in a positive light.

07/26/2018

Fantastic party in Boston with our partner ZERO VFX 🎉!

06/28/2018

VERIZON | “Never Far”

Proud to share Paul La Calandra's collaboration with Tool of North America director Floyd Russ! Check out this powerful spot saluting military families for Verizon, “Never Far," which showcases how family bonds can surpass the limitations of physical distance.

Agency: 140
Production Co: Tool of North America
Director: Floyd Russ
Editorial: Uppercut
EP: Kathrin Lausch
Producer: Lisa Sadek
Editor: Paul La Calandra
Assistant Editor: Tyler Christian Horton
Flame Artist: John Geehreng
Flame Assist: Ben Williams
Color: Company 3
Colorist: Kath Raisch
Sound: Sonic Union
Mix Engineer: Steve Rosen

CLIENT | Verizon AGENCY | 140 PRODUCER | James Chang CREATIVE DIRECTOR | Marc Sobier, Tofer Moran, Melissa Avery SR PRODUCTION MANAGER | Stephanie Balint PRODUCTION…

06/23/2018

News from Cannes: Bronze for Alvaro Del Val!

Tool Of North America
Floyd Russ

Marco Pupo
Tescia Deák
Bevan Mehaney
Matt O'Rourke
Alison Horn
Dena Leonard

Julia BenYair
John Geehreng
Kathrin Lausch

06/20/2018

Uppercut wins gold Cannes Lion! #Cannes2018 #VolvoCarsUS

Grey New York
Townhouse
Matt O'Rourke
Angela Ong
Janique Helson
Micah Scarpelli
Julia BenYair
Jenny Burrell Scarpelli
Kathrin Lausch
Tyler Christian Horton

06/19/2018

Uppercut en Cannes #🥂🌊

06/07/2018

Mercedes-Benz Celebrates Pride Month with Moving ‘Chosen Family’ Spo | LBBOnline

Uppercut editor Paul La Calandra teams up with Curfew and Director Jason Evans to create a moving and timely narrative of family and acceptance in this new spot for Mercedes-Benz, “Chosen Family.”

Agency: The Mixx
Production Co: Curfew
Producer: Spencer Dennis
Producer: Mark Smith
Director: Jason Evans
Editorial: Uppercut
Editor: Paul La Calandra
Assistant Editor: Tyler Christian Horton
Color: Company 3
Colorist: Sofie Borup
Sound Mix: Heard City

Little Black Book, Mercedes-Benz Celebrates Pride Month with Moving ‘Chosen Family’ Spot. The spot was edited by Uppercut’s Paul La Calandra

06/04/2018

Edit Shop Uppercut Partners With VFX Studio ZERO

I am so happy to be able to announce that Uppercut has partnered with bicoastal VFX shop ZERO VFX! More exciting news to follow.

https://www.shootonline.com/news/edit-shop-uppercut-partners-vfx-studio-zero

Creative editorial shop Uppercut has partnered with bicoastal visual effects studio ZERO.

05/25/2018

Press Kitchen

Press Kitchen

#Behindthetitle: Uppercut editor Alvaro del Val on editing as storytelling, projects and proud accomplishments, on postPerspective:

05/09/2018

AICE Award Nominates Editor Alvaro Del Val for the Second Year in a | LBBOnline

We are so excited for our editor Alvaro Del Val for his AICE nomination for the second year!

https://lbbonline.com/news/aice-award-nominates-editor-alvaro-del-val-for-the-second-year-in-a-row/

Little Black Book, AICE Award Nominates Editor Alvaro Del Val for the Second Year in a Row . Alvaro is an editor at creative post-production boutique Uppercut and has earned four Cannes Lions for his powerful PSA 'Gun Crazy'

05/07/2018

Tougher Than Cancer

Proud to have editor Paul La Calandra partner with OBERLAND and Believe Media director Zack Snyder on this powerful PSA for the The Leukemia & Lymphoma Society that highlights the strength and perseverance of the brave survivors who are "Tougher Than Cancer."

Deanna Shenn, Dhruv Nanda, Jen Hung

More than 65 years of fighting blood cancers has led us to a game changing belief: the cures for cancer are in our blood. The Leukemia & Lymphoma Society (LL...

04/27/2018

Uppercut celebrating global creativity with AdForum #adforumsummit

04/18/2018

Congratulations to Uppercut editors Danielle Sclafani, Alvaro Del Val and Jeffrey Stevens who teamed up on this Fitbit campaign, which has been shortlisted in the 2018 AICE Awards. Check out the films in the link below.

http://www.uppercutnyc.com/news

04/18/2018

Congratulations to Uppercut editor, Paul La Calandra for being shortlisted in the 2018 AICE Awards for his Lululemon “This is Yoga” spot. Check it out in the link below.

http://www.uppercutnyc.com/news

04/18/2018

Tuesday night outing at The Standard!

03/29/2018

Danielle Sclafani | Free the Bid

We are proud to have our own editor Danielle Sclafani included in the “Free The Bid” initiative and support getting more female talent at higher levels of the creative process.

http://freethebid.com/editors/danielle-sclafani/

Danielle Sclafani is an editor with a distinct visual storytelling style and passion for creative collaboration as seen in her work for such top clients as Fitbit, Google, Starbucks, Volvo, and IBM. She joined Uppercut in 2017, after spending nearly seven years cutting spots out of Crew Cuts. She le...

03/08/2018

LIL RED | “The Feast”

Uppercut Helps ‘Little Red Riding Hood’ Slay at SXSW with Grey New York and Townhouse. Danielle Sclafani artfully edited the spots for YouTube and Google, to tell the story of this empowering fairytale remake.

Read the article on Adweek for more on the campaign: http://bit.ly/2Ftdz4u

03/05/2018

Post Magazine - Kathrin Lausch joins Uppercut as EP

We're thrilled to have Kathrin Lausch join the family!

Post Magazine is dedicated to serving the most intensely dynamic segment of the entertainment industry: Post Production. Post magazine has over 25 years of experience covering this business.

01/09/2018

Editor Paul La Calandra joins Uppercut

We landed a LaCalandra!! Uppercut is so thrilled to welcome our newest editor, Paul La Calandra, to the family! Check out the full Shoot Online press release on the link below...

Creative editorial shop Uppercut has added editor Paul La Calandra to its roster. He comes over from Whitehouse Post where he spent more than five years cutting spots for brands including BMW, Lululemon, Samsung, Nike, GM, Adidas and MillerCoors.